Claim OwnershipSwaay.Health Podcast
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© 2024
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Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
55 Episodes
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The fastest way to lose a healthcare audience isn’t irrelevant ads, it's making people feel watched. As personalization becomes more sophisticated, healthcare marketers must resist the temptation over-personalization – aka “creepy personalization”. Here’s why.
This isn’t a story about launching a podcast. It’s about what happens when a healthcare provider aligns with a local influencer to leverage existing audience trust instead of trying to manufacture it and the impact it had on patients and staff.
Healthcare organizations are investing more time and attention into ABM. What’s less clear is whether those investments are being made in the areas that will actually lead to success.
Healthcare marketing does not need tougher leaders. It needs more resilient ones.
ViVE has quickly become one of the most influential health IT conferences, bringing provider and industry leaders together in a highly collaborative setting. In this interview, we sit down with the HLTH team to explore what sponsors need to know about ViVE 2026, from connect meetings and new content areas to creative and in-demand sponsorship opportunities.
If marketing is still treated like the print shop, healthcare operations are leaving useful insight on the table. This conversation explores what happens when marketing gets involved earlier.
Playing it safe with analytics came at a cost. Healthcare marketing is starting to reckon with what went missing.
Some healthcare marketing teams are sprinting ahead with AI while others are planted at the start line. The gap has little to do with budget or tech stacks. It comes down to whether a team embraces AI as a new operating system for marketing or treats it like a fancier drafting tool. The groups leaning in are already pulling away.
For their recent rebrand, PointClickCare went back to basics. Conversations with customers made it clear that the company’s mission needed a reset. The way PointClickCare described itself didn’t quite match how customers experienced the partnership. The new brand closes that gap by centering everything on one idea: help.
Healthcare marketers talk endlessly about timing, funnels, and messaging. Yet the thing that decides most deals is far quieter. The partnerships that move forward are usually the ones that have been simmering in the background for years. Product fit matters, but the absence of trust kills just as many opportunities.
AI has become the topic every healthcare leader is expected to weigh in on, yet most teams aren’t wrestling with prompts or platforms. They’re wrestling with the “softer” impact of AI on emotions, confidence, and identity. The leaders who are gaining traction are the ones helping their teams work through that reality.
Healthcare social teams are finally speaking out: always-on monitoring isn’t sustainable and the rising tide of online negativity is affecting their performance. There are surprisingly simple solutions to these challenges when leaders stop expecting superhuman stamina from the people behind the feed.
Social media strategy too often translates to a spreadsheet of scheduled posts and performance metrics. Visibility is no longer the right goal for B2B companies using social media. The real power of social media isn’t leads or likes, but trust earned through one-on-one interactions repeated over time.
Hear how Adam Otey is redefining success in healthcare marketing through high RQ (relational quotient) & high impact. He shares how connection, curiosity, and community fuel growth in the industry.
Through her advocacy and the legacy of her son August, Erica Olenski shows us that even in the hardest moments, art, optimism, and humanity can change the way we heal.
Healthcare brands don’t fail because they’re outdated, they fail because they stop reflecting who the organization has become. That tension between heritage and growth can be uncomfortable, but for one CEO, that was exactly what sparked a company-wide refresh.
Even when markets are rocky and uncertain, there are opportunities to get your health tech messaging out there. A perfect example of this is the opportunity for you to stand out at the upcoming HLTH USA conference. Learn from Jodi Amendola and Dalton Patterson from the Supreme Group on how you can make the most of your marketing budget in the current environment.
Career pivots for healthcare marketers can feel like losing ground, especially when titles, teams, and routines define so much of our identity. But what happens when those anchors disappear? Sometimes the break is what clears space for the next chapter. This is a conversation with someone who’s lived it.
Most vendors think persistence and volume win healthcare deals. The reality? It’s the opposite. One healthcare leader shares how listening and thoughtful follow up are the key to success.
Amy Oliver and Carol Flagg, this year’s Swaay.Health Community Members of the Year, share their journeys into the community, what the recognition means to them, and why authentic connection is at the heart of Swaay.
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