Swaay.Health Podcast

AI has become the topic every healthcare leader is expected to weigh in on, yet most teams aren’t wrestling with prompts or platforms. They’re wrestling with the “softer” impact of AI on emotions, confidence, and identity. The leaders who are gaining traction are the ones helping their teams work through that reality.

Healthcare social teams are finally speaking out: always-on monitoring isn’t sustainable and the rising tide of online negativity is affecting their performance. There are surprisingly simple solutions to these challenges when leaders stop expecting superhuman stamina from the people behind the feed.

Social media strategy too often translates to a spreadsheet of scheduled posts and performance metrics. Visibility is no longer the right goal for B2B companies using social media. The real power of social media isn’t leads or likes, but trust earned through one-on-one interactions repeated over time.

Hear how Adam Otey is redefining success in healthcare marketing through high RQ (relational quotient) & high impact. He shares how connection, curiosity, and community fuel growth in the industry.

Through her advocacy and the legacy of her son August, Erica Olenski shows us that even in the hardest moments, art, optimism, and humanity can change the way we heal.

Healthcare brands don’t fail because they’re outdated, they fail because they stop reflecting who the organization has become. That tension between heritage and growth can be uncomfortable, but for one CEO, that was exactly what sparked a company-wide refresh.

Even when markets are rocky and uncertain, there are opportunities to get your health tech messaging out there. A perfect example of this is the opportunity for you to stand out at the upcoming HLTH USA conference. Learn from Jodi Amendola and Dalton Patterson from the Supreme Group on how you can make the most of your marketing budget in the current environment.

Career pivots for healthcare marketers can feel like losing ground, especially when titles, teams, and routines define so much of our identity. But what happens when those anchors disappear? Sometimes the break is what clears space for the next chapter. This is a conversation with someone who’s lived it.

Most vendors think persistence and volume win healthcare deals. The reality? It’s the opposite. One healthcare leader shares how listening and thoughtful follow up are the key to success.

Sponsors are looking for more than logos on a banner at healthcare IT conferences. In this interview, Goodwin and HLTH leaders share how bespoke sponsorships—from branded experiences to curated speaking opportunities—can deliver real marketing value.

Amy Oliver and Carol Flagg, this year’s Swaay.Health Community Members of the Year, share their journeys into the community, what the recognition means to them, and why authentic connection is at the heart of Swaay.

Fall conference season is back, with user groups, big industry gatherings, and RSNA rounding out the calendar. We’re sharing the events we’re most excited about and the must-have items we carry in our conference survival kits.

For years, patient engagement was the first thing to go when budgets got tight. New data from KLAS Research shows the script has changed. Leaders are starting to see digital front door and other patient engagement technologies directly impact financial performance.

What does it really take to get the attention of a healthcare provider? Why do deals take so long? Who gets involved in the purchasing decision? Swaay.Health busts long-standing myths in this interview.

The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy with effective marketing?

Fresh off his win as Healthcare Marketing & PR Trailblazer of the Year at the 2025 Swaay.Health Awards, Mike Mosquito sat down with us to share why authenticity is key for today's marketers. From building platforms like The Buzz and The Recap to championing candid voices across the industry, Mike is proving that earned vulnerability and human connection is what is important.

AI saves time and sparks ideas. But for many marketers, that relief comes with guilt. In a candid conversation, Brittany Quemby shared how she’s navigating that uneasy balance between efficiency and authenticity.

What does it take to be a rising star in healthcare marketing? For Shelby Auer, it comes down to people-first relationships, smart strategies, and a positive outlook that turns every pivot into progress.

One of the most interesting people in healthcare marketing is Jamie Gier. One thing that makes her particularly interesting is that she's been a marketing leader at larger companies like GE Healthcare and Microsoft and most recently at a startup company, DexCare. She's now transitioning to the next stage of her career where she's doing fractional healthcare CMO work and deciding where she wants to have an impact next. At this year's Swaay.Health Awards, her and her team won the healthcare marketing awards for Ad of the Year for their campaign "26 Days by DexCare." If you haven't seen it already, go and check it out. It's a humorous take on the reality that patients take 26 days on average to see a primary care doctor. The campaign jokes about all the things you could do in 26 days including learning to salsa dance, try parkour, or even master unicycling. To learn more about what went into this campaign, we chatted with Gier about how she felt when she won the award, the details of how they came up with this campaign, and how they were able to execute it at a smaller company. She discusses the challenges of using humor in marketing while also making sure that a serious subject isn't being treated lightly. Plus, how she leveraged her team to come up with such a creative campaign. While we had Gier, we also asked her about some of the differences she'd experienced doing healthcare marketing at larger and smaller companies. She notes how each have unique challenges. We also ask her to share what she believes are the keys to leading marketing efforts in the current healthcare marketing environment which is full of uncertainty. Plus, we learn what she considers the most underrated marketing tool, effort, or approach that not enough people are leveraging. Finally, we ask her how a healthcare marketing leader should be approaching AI. Check out our interview with Jamie Gier to glean important insights into how to lead a healthcare marketing team at large and smaller companies and other insights on healthcare marketing leadership. Learn more about DexCare: https://dexcare.com/

One of the most compelling reasons for a brand refresh? When the company quietly outgrows its old story. The visuals feel dated, the messaging no longer reflects the strategy, and what once felt right now feels limiting. That’s when the real work begins, especially if you’re designing a brand that resonates just as much inside the walls as it does outside.