Small Business Big Visibility

What does success really look like for you? For some, it is financial freedom. For others, it is strong relationships, good health, or lifelong learning. The truth is you cannot always chase every kind of success at once.In this video, I share a story from Lake Powell that shifted my perspective on comparison and jealousy. Instead of wishing for someone else’s life, we can choose what kind of success matters most to us and focus our energy there.You will discover why success is about tradeoffs, how to stop measuring yourself against others, and how to start defining your own version of a fulfilling life.Take a moment today to ask yourself: What do you really want to succeed in?

What if your marketing did more than sell once and actually built long term trust with your audience? In this episode of Small Business Big Visibility, Heather Remick, founder of Sales Song, shares how she uses psychology, brand voice and online challenges to help service and information based businesses grow profitably.Heather walks through her unique journey from starting in a Fortune 500 company at 16, to studying psychology and biology, working as a medical counselor and then returning to marketing with a deep understanding of how people really think and decide. She explains why consistent, honest messaging across email, video and sales pages is essential for building a brand people believe in, not just a collection of one off tactics.You will learn how the challenge format evolved from the health and fitness world into the online space, why challenges often outperform webinars for higher ticket or more complex offers and how they create more time for trust, momentum and real engagement. Heather also shares how local and home service businesses can use content and challenge style education to stand out, earn recurring work and become the first call when a problem comes up.Along the way, Heather talks about focusing on profit instead of vanity sales numbers, hiring to your strengths so you can protect your life outside of work and why onboarding and client experience can dramatically increase retention and lifetime value. If you want marketing that feels honest, aligned with your voice and designed to grow a solid, sellable brand, this conversation will give you a clear path to start.Chapters:00:00:00 Intro and welcome to Small Business Big Visibility00:00:10 Heather’s early start in a Fortune 500 and corporate marketing00:01:31 The story behind the Guinness plaque and bubble soccer in Boise00:02:37 From business major to psychology and biology00:03:48 Counseling work at Grady Hospital and learning how people think00:04:26 Bringing psychology back into marketing and launching her business00:05:04 Why a biology and medical background attracts certain clients00:06:24 Who Sales Song serves and the kinds of offers they work on00:07:59 Fixing stagnation, duct taped marketing and mismatched messaging00:09:22 Profit vs sales and building honest, sellable brands00:11:09 Tips to build trust online and be consistent with your voice00:13:13 Balancing agency life, travel and family with a strong team00:15:35 What an online challenge is and why it works so well00:16:56 Using challenges across B2B, B2C and high ticket offers00:18:41 Can challenges work for local and home service businesses00:21:47 Mixing education, culture and trust building content00:22:40 For owners who thought they could only grow by referrals00:23:02 Where to find Heather and what Sales Song actually does00:24:42 Why she named the agency Sales Song and brand voice as “song”00:25:52 Long term clients, onboarding and increasing retention and profit00:26:26 Closing thanks and episode wrap up

Discover the three essential jobs every small business website must accomplish to truly support your business. In this episode of the Customer Winning Websites Miniseries, we dig into why so many websites fail and what their real purpose should be.Learn how to evaluate your own website from the perspective of a potential customer, understand what information it must communicate, and identify whether it makes connecting with your business easy. You will also hear real examples of websites that unintentionally block customers from reaching them.This clear breakdown will help you rethink your website as a working asset for your business, not just something that looks good. Watch now to see whether your website is doing its job and where it may be costing you customers.Chapters:00:00 Welcome to Small Business Big Visibility00:17 What Is the Purpose of a Website01:47 The First Job of a Website03:31 The Second Job of a Website05:22 The Third Job of a Website06:35 Evaluate Your Own Website07:36 Final Action Step

Discover the three key indicators that signal it is time to redesign your website. In this episode of the Customer Winning Websites Miniseries, we break down how outdated technology, outdated design, and major business changes can leave your current site working against you instead of supporting your growth.Learn why small adjustments are sometimes enough and when a full rebuild is the smarter move. You will also hear why trendy AI add ons are often shiny distractions that do not support real business goals.If you want your website to attract customers, reflect your brand, and keep up with modern expectations, this video will give you the clarity you need. Watch now to learn what really matters before investing in a redesign.Chapters:00:00 Introduction00:24 When a Website Redesign Matters01:16 Avoiding Shiny AI Website Add Ons02:44 Fix vs Rebuild04:51 Outdated Technology06:22 Outdated Design07:16 When Your Business Has Changed08:21 Final Thoughts

Are you being told that you absolutely must have a website for your small business, but your budget and reality say otherwise? In this first episode of the Customer Winning Websites, we walk through when a website really matters and when it might be smarter to wait.You will hear real examples, including how a brand new home inspector realized a website was not his best first investment and why building relationships with real estate agents would get him customers faster. You will also see the flip side, where a website becomes critical as a first impression and credibility builder when people discover you online.In this video, we cover:When a brand new small business may not need a website yetHow referral based businesses can grow first without a full siteLow cost alternatives like business cards, flyers, Facebook pages, and Google Business ProfilesWhen a simple DIY one page site is enoughWhen it is worth hiring a professional web design company to get an edge onlineIf you are trying to decide whether to build a site now, build it yourself, or hold off and focus on relationships, this episode will help you make a smarter decision for where your business is today. Watch this first video in the Websites That Win Customers miniseries to get clear on your next step.Chapters00:00 Do you really need a website yet00:44 Why a web designer ran an agency without a website01:25 When a website is not the best first investment02:12 The home inspector story and how customers actually find him03:20 Referrals vs search engines for new small businesses04:25 Where to spend your budget instead of a website at first05:35 When a simple DIY one page site is enough06:30 When you should pay for a professional website08:10 Recap: Maybe you need a website, maybe notIf you want more practical help deciding what kind of site to build and what it should say, keep watching the rest of the Websites That Win Customers miniseries.

Learn the three step process that ensures your delegated work actually gets done. In this episode of the Successful Delegation Miniseries, we walk through how to follow up with employees, verify real progress, and stay aware of what is happening inside your business.You will hear a real example of delegation gone wrong and the simple management habits that prevent work from slipping through the cracks. This video breaks down how to check in with employees, review the work itself, and gather feedback from customers when your team interacts with them.If you want to delegate with confidence and avoid surprises, this episode will give you the clarity to manage your team more effectively. Watch now to strengthen your delegation skills and improve accountability across your business.If you’d like any revisions, added keywords, or a more compact version, just let me know.

Kevin Mills shares how early hustles like shoveling snow and delivering newspapers led to a 40 year career across real estate, construction, consulting and authorship. Kevin breaks down how curiosity, reading, and taking action shaped his path, and why purpose plays a central role in everything he builds.He also talks about his EmpowerX framework, the businesses he has started over the years, and the books that influenced him, including Richest Man in Babylon, Rich Dad Poor Dad, and Cashflow Quadrant. Kevin opens up about building apparel brands, running construction companies, investing in real estate, and rewriting many of his 40 plus books to better serve readers.Explore Kevin’s work and resources mentioned in the video:https://empowerex.org/https://kevinmillsnow.com/Chapters00:00 Show intro00:20 Connecting with Kevin01:00 Kevin’s 40 year business background02:10 Side hustles: newspapers and mowing lawns03:40 Realizing he wanted to build businesses05:40 Self-education through libraries08:55 Not being sales-driven10:20 Real estate, business philosophy and Life by the Numbers12:23 Relationships, identity and authenticity14:43 Rewriting books and EmpowerX series17:00 From Stuck to Unstoppable20:50 Broadcasting and California years30:39 Limiting beliefs and programming37:24 Where to find Kevin online

Learn how to train employees to confidently solve problems while knowing exactly when it is appropriate to come to you for support. In this episode of the Successful Delegation Miniseries, we explore clear decision boundaries, practical examples, and real stories that highlight why a defined process helps eliminate confusion and strengthen company culture.This video breaks down how new and experienced employees differ in their need for guidance, why strong branding and culture reduce unnecessary questions, and how different leaders set expectations for problem solving. You will hear examples of procedures ranging from think about it, Google it, ask AI to bringing multiple solutions before approaching the boss.Watch now to discover how to empower your team, reduce chaos, and create a simple backup plan for when the standard procedures no longer work.Chapters00:00 Introduction to Successful Delegation00:20 When Employees Should Come to You00:55 Why New Employees Need More Support01:20 Questions That Arise During Delegation01:50 Using Brand and Culture to Reduce Confusion02:25 A Boss’s Three Step Rule: Think, Google, Ask AI03:10 Bringing Solutions Instead of Problems03:50 Training Employees to Solve Issues Independently04:30 What to Do When Processes Break05:10 Examples of Poor Problem Response06:00 Empowering Employees With Clear Boundaries06:45 When Employees Should Solve It vs. Escalate It07:30 The Importance of a Backup Plan

Training is one of the most overlooked steps in successful delegation. In this episode of the Successful Delegation Miniseries, we explore how to teach employees tasks they have never done before by using clear instruction, real examples, and a simple training workflow that works in any small business.Using the chocolate chip cookie metaphor, this video breaks down the difference between the desired result, the recipe, and the cookbook style skills new employees often need to learn. You will see why training is separate from the steps themselves and how to guide someone who has zero experience.You will also learn a practical process: record yourself doing the work, turn it into step by step documentation, have employees watch, attempt the task, and refine the instructions based on their perspective. This creates a living training system that improves over time.Watch now to understand how proper training transforms delegation and sets your team up for success.Chapters:00:00 Welcome to the Successful Delegation Miniseries00:07 Why Training Is Essential for Delegation00:14 The Chocolate Chip Cookie Example00:31 Recipe vs Desired Result00:45 The Cookbook Concept01:02 Teaching Someone With Zero Experience01:20 What Training Really Looks Like01:57 Recording Yourself Doing the Work02:26 Turning Videos Into Written Instructions03:01 Letting Employees Try the Task03:36 Comparing Their Steps to Yours03:53 Updating and Improving the Training04:12 Why Recipe and Cookbook Are Not the Same

In this episode of the Successful Delegation Miniseries, learn why giving clear, actionable instructions is essential for helping your team deliver consistent results. Using simple examples like riding a bicycle, tying shoes, and following a recipe, this video breaks down how clarity removes confusion and empowers employees to succeed.You’ll discover how defining the desired result and outlining the steps creates a reliable workflow your team can follow with confidence. From managing an email inbox to handling technical tasks, clear instructions help your employees perform their best without needing to be just like you.Watch now to understand how the right process turns delegation into smooth, repeatable success.CHAPTERS00:00 Introduction to the Delegation Miniseries00:16 Why Desired Results Alone Aren’t Enough00:44 Teaching Through Clear Process Examples01:56 The Bicycle Example03:30 The Recipe Card Example04:40 Turning Expected Results Into Steps06:15 Building a Clear Workflow for Employees08:07 Why Clear Instructions Help Replace Yourself09:25 Final Takeaway: Give Them the Recipe

In this episode of the Successful Delegation Miniseries, we break down why setting clear expected results is the foundation of effective delegation. Many small business owners unintentionally create frustration and confusion simply by failing to define what success looks like.You’ll learn how unclear expectations impact employees, why clarity eliminates frustration on both sides, and how a simple explanation of desired outcomes can transform the way tasks are handed off. Using the example of delegating an email inbox, this episode shows how defining results upfront protects your time, supports your team, and keeps your business running smoothly.Watch now to start delegating with confidence and clarity.

Discover how everyday business owners and investors can win through strategic real estate decisions with Jonna Weber. In this episode, Jonna shares her 20 year journey from negative cash flow to financial freedom, revealing how she built the Idaho Real Estate Investor Network and why community, clarity, and smart strategy matter more than ever.Learn how she transformed a struggling investment into profitable rentals, why networking accelerates success, and how business owners can turn extra cash into long term wealth. Jonna also opens up about the mindset shifts, learning curves, and personal freedom that real estate created in her life.Whether you're a business owner, a first time investor, or someone looking to build passive income, this conversation will show you how the right connections and strategy can change everything.Watch now and start investing with confidence.Connect With Jonna WeberWebsite: https://jonnaweber.comIdaho Real Estate Investor Network: https://idahoreen.com00:00 Introduction To Jonna Weber01:45 Jonna’s 20 Year Real Estate Journey04:10 From Negative Cash Flow To Profit07:30 Lessons From The Great Recession10:15 Building The Idaho Real Estate Investor Network14:30 Why Networking Changes Everything18:40 How To Start A Meetup Or Community22:10 Advice For First Time Real Estate Investors26:00 Aligning Strategy With Financial Goals30:45 Active Vs Passive Real Estate Investing34:20 Freedom, Flexibility And Entrepreneurship38:00 Should You Start A Podcast42:30 Where To Connect With Jonna

In this episode of the Successful Delegation Miniseries, we break down why technology is not the solution to your delegation challenges. Before investing in tools or software, you need clarity on what you are delegating and the outcomes you expect.You’ll learn why many small business owners overcomplicate delegation by chasing tech too early, and why simple methods like writing clear instructions on paper are often the most effective starting point.We also cover when technology does become useful and how it can support training once you already understand the process. Watch this episode to simplify delegation, avoid common mistakes, and set the foundation for real efficiency.

Who you delegate to matters just as much as what you delegate. In this episode of the Successful Delegation Miniseries, we break down how small business owners can choose the right people to support their growth without creating unnecessary problems.You will learn why hiring friends, family, or neighbors often backfires, how existing relationships can blur boundaries, and what to look for instead when delegating tasks. This video walks through the importance of skills, capacity, willingness to learn, and cultural fit when bringing someone into your business.Whether you are considering a part time hire, a virtual assistant, or your first team member, this episode will help you avoid common delegation mistakes and make smarter hiring decisions that protect both your business and your relationships.Watch now and continue building the foundation for effective delegation and long term success.

Discover how to confidently take the first steps toward effective delegation in your small business. This episode of the Successful Delegation Miniseries breaks down what to delegate first so you can stop doing everything yourself and start creating real breathing room in your schedule.Learn why starting small matters, how a time audit reveals what tasks you should offload, and why hiring an expensive full time employee too early can hold you back. You’ll also hear simple examples of low cost tasks you can delegate safely while you build experience and confidence.If you want to grow your business without burning out, this episode will help you begin delegating the right way. Watch now.

In this episode of Small Business Big Visibility, we dive into the most common delegation mistakes that keep small business owners stuck and overwhelmed. Whether you are just starting to delegate or have been doing it for years, these pitfalls can quietly derail your team, your time, and your customer experience.You will see why handing out impressive titles instead of clear responsibilities creates confusion, pride, and resistance when things fall outside the “job title.” We break down how vague expectations, missing procedures, and lack of training cause employees to guess their way through important tasks, leading to results that do not match your standards or your brand.You will also learn the importance of defining when an employee should solve a problem on their own, when they should come to you, and how to build simple backup procedures for when things do not go as planned. Finally, we walk through how to check in on delegated work the right way by talking with the employee, reviewing the actual work, and, when appropriate, verifying the experience with the customer.Watch this video to avoid these seven delegation mistakes, strengthen your team, and set yourself up for smoother, more successful handoffs in your small business.00:00 Introduction to Delegation Pitfalls00:27 Mistake 1 Giving Titles Instead of Responsibilities02:14 Mistake 2 Not Setting Clear Expectations03:17 Mistake 3 Not Defining the Steps04:18 Mistake 4 Not Training the Process05:26 Mistake 5 Not Defining When to Come to You05:57 Mistake 6 Not Defining When to Solve It Themselves06:16 Mistake 7 Not Checking In and Following Up07:20 Final Thoughts on Successful Delegation

Discover the key signs that it is time to start delegating in your small business. This episode breaks down the common symptoms entrepreneurs face when they are stretched too thin, from maxed out schedules to growing workloads and the early stages of scaling.Learn why delegation becomes essential once you have completed a time audit, eliminated wasted hours, and reached the point where doing everything yourself is no longer sustainable. You will hear real world examples of business owners who broke free from overwhelm and how shifting responsibilities opened the door to growth.This video is part of the Successful Delegation Miniseries, guiding you toward better efficiency, reduced stress, and the confidence to bring the right people into your business. Watch now to understand the early indicators that delegating is the next step in your journey.

In this episode of the Time and Life Management Miniseries, you will discover how calendar time blocking can bring structure, clarity, and focus to your day, especially if you are a small business owner with ADHD. Filmed in front of an active construction zone, this video shows how builders rely on detailed schedules to keep projects moving and how the same approach can help you take control of your time.You will hear a humorous story about a friend who unintentionally tried to reinvent the calendar app, along with an example of a construction company whose subcontractors loved working with them because everything was clearly scheduled. These real world stories reveal the power of using a calendar to stay organized and aligned.This episode walks through how time blocking reduces squirrel brain, protects your focus, and ensures your top priorities get done instead of pushed aside. By pulling from your Priorities Power Plan and placing your most important tasks directly onto your calendar, you create a system that supports progress every single day.Start using calendar time blocking and see how your productivity, organization, and momentum grow as you move toward your goals.

Feeling pulled in every direction as a small business owner, especially with ADD or ADHD? This episode of Small Business Big Visibility is part of the Time and Life Management Miniseries and focuses on practical strategies that help you regain control of your time and mental bandwidth.You will learn how to use the Priorities Power Plan to brain dump everything weighing on your mind, get it onto paper, and sort each item by what is urgent and what is important. We walk through the four task buckets, how to identify what really moves you toward your bigger goals, and what can be delegated or removed.See how this simple daily process can shrink an overwhelming task list and help you work with more clarity and efficiency. Watch now, then download the free Priorities Power Plan at https://smallbusinessbigvisibility.com/resources/crush-your-to-do-list-with-the-priorities-power-plan-download-now and continue the Time and Life Management Miniseries.

If you are trying to be more efficient with your time but feel constantly pulled in a hundred directions, especially as a small business owner with ADD or ADHD, this episode is for you. In this Time & Life Management miniseries of the Small Business Big Visibility podcast, we talk about why more free time will not fix your life if you do not first have a clear vision and purpose.You will hear a story about people trying to sleep less just to gain extra hours in the day, only to waste that time on calls, chats, and gaming. We explore why extra time without direction often leads to feeling lost, like many people do in retirement when they suddenly have time but no defined purpose.In this episode, you will:Ask yourself what you would actually do with more timeSee how having no clear direction makes time feel empty instead of fulfillingLearn why defining your big purposes and long term vision mattersHear how one entrepreneur made massive progress by focusing on small daily steps toward his goalsYou are invited to grab a piece of paper and write down your big purposes, your vision for your life, and a few small steps you can begin taking each day. When you start filling your time with intentional actions that move you toward what matters, your days feel more meaningful and your time management finally starts to work for you. Watch now to start using your time with real purpose.