My Way Marketing

In this episode, I’m joined by Silvia Román, Senior Product Marketing Manager at Booking.com and leadership mentor, for a deep and practical conversation on product marketing, leadership, and influence without authority.Silvia shares her journey from Latin America to Amsterdam, from marketing generalist to product marketing leader, and how working inside a global company shaped her approach to leadership, growth, and inclusion.We explore what product marketing really looks like inside a large organization like Booking.com, especially on the B2B and B2B2B side, and why the true value of product marketing sits at the intersection of product, market, and commercial teams.A big part of the conversation focuses on leadership. Silvia breaks down what it means to influence without authority, how trust and self-awareness outperform hierarchy, and why leadership is fundamentally about relationships, not titles.This episode is packed with practical frameworks, real-world examples, and actionable advice on:Product marketing at scale in global organizationsInfluence without authority and stakeholder managementLeading diverse and international teamsBuilding a realistic personal development planManaging underperformance with empathy and clarityThe difference between leadership and mentorshipSilvia also shares insights from her leadership programs and mentoring work, designed to help new and aspiring managers build confidence and lead with intention.This episode is for product marketers, leaders, and anyone navigating growth, leadership, and complexity inside modern organizations.

In this episode, I sit down with Theresa Gschwandtner, an Austrian-born product marketing powerhouse who built her career across cities like London, Boston, New York, Dublin, and Paris. From scaling LinkedIn’s product marketing to founding Kundra, a startup tackling parental leave, Theresa shares how diverse cultural experiences, authentic leadership, and structure have shaped her career.We dive into:Global product marketing & cultural localizationStructuring and scaling PMM teamsBuilding in public as a founderPublic speaking and leadership as learnable skillsThe unseen challenges of parental leave in the workplaceNotable Quotes“Public speaking is a skill you can learn—and should. Especially in Europe, we don’t emphasize it enough.”— Theresa Gschwandtner“A good PMM should think like a founder. You own the narrative, the research, the launch, the customer.”“People don’t buy from companies. They buy from people.”“Kundra is me, and I am Kundra. That’s why I decided to build in public.”Connect with TheresaLinkedIn: Theresa GschwandtnerWebsite: kundra.aiPodcast: Kundra (on Spotify & Apple Podcasts)Substack: Kundra NotesInstagram: @kundra.ai

In this episode, I talk with Anna Borbotko, product marketer turned enablement leader at TomTom. Anna’s career is anything but linear — from dreaming of becoming a journalist, to procurement, to product marketing, and now enablement. Along the way, she has built a strong presence on LinkedIn and launched her own newsletter, Product Marketing Pulse.We dive into the future of work, the skills that really matter, and why creating your own intellectual property will define careers in the years ahead.What we talked about:How Anna got her role at TomTom during COVID thanks to “the click” with her hiring manager.Why she looks beyond hard skills when hiring, and what she really pays attention to in junior candidates.The unusual interview question she asks everyone: “If you see a wall in front of you, what would you do?”Why product launches aren’t where the real value lies — and why the post-launch phase matters more.How TomTom successfully pivoted from B2C to B2B and what it means for product marketers.The shift from “skilled labor” to intellectual property — and why the future belongs to those who turn their knowledge into scalable assets.Why Anna doesn’t believe in traditional training, and how she’s building a framework for enablement that focuses on learning by doing.How building visibility on LinkedIn (even without a big strategy) led to speaking invites, collaborations, and new opportunities.Why consistency and presence matter more than going viral.Anna’s perspective on AI, why she calls herself a “dinosaur” in adoption, and how she sees enablement evolving into managing AI agents.One of my favorite quotes from Anna:“Careers are jungle gyms, not ladders. The winners will be those who keep adapting.”📌 Connect with Anna:LinkedIn: https://www.linkedin.com/in/product-marketing-amsterdam/Newsletter: ex Product Marketing Pulse, now rebranded as Lines & Leaps. (https://www.linkedin.com/newsletters/7037060648253431809/)If you’re interested in product marketing, enablement, or simply how to future-proof your career in the age of AI, this is an episode you don’t want to miss.

In this episode of MyWay, I sit down with Jane Portman — co-founder of Userlist, host of two long-running podcasts (UI Breakfast and Better Done Than Perfect), and a veteran UI/UX designer turned SaaS founder. Jane shares her journey from running a solo design consultancy to building a SaaS product in one of the most competitive markets: email marketing automation for SaaS companies.We dive into the evolution of design’s role in SaaS, why user onboarding should be every founder’s top priority, the truth about “behavior-based” email marketing, and the biggest mistakes companies make when moving from simple newsletters to advanced automation. Jane also reveals her Atomic Emails framework, a practical system to overcome creative block and design email sequences that actually convert.And because she’s been podcasting for over a decade, we also talk about what it takes to keep a show running consistently for 10+ years, what she’s learned from hundreds of guests, and why podcasting is her favorite long-term marketing asset.Episode Highlights:Why great UI/UX is an advantage, not always a necessity — and when it is a must-have.The difference between SaaS email marketing and “generic” email automation.The two foundational workflows every SaaS company should have: onboarding and paying-customer retention.Best practices for nurturing campaigns — and the common mistake of overthinking them.How the Atomic Emails framework turns existing content into high-performing campaigns.The technical and creative skills needed to execute behavior-based email marketing.How Userlist uses roadmapping sessions to bridge the gap between marketing and engineering.What Jane has learned from over 400 podcast episodes — and the systems that keep her consistent.Quote of the Episode“Email is just a channel — not a silver bullet. But it’s basic business hygiene to be messaging your users. It shows you care.” — Jane PortmanKey LearningsDesign is powerful, but context matters. Great design can give you a competitive edge, but many SaaS businesses succeed before perfecting UI/UX.SaaS email marketing is data-driven. It requires product usage tracking, segmentation, and triggers — far beyond standard email campaigns.Start simple before going advanced. Complex systems evolve from simple ones; most companies only need advanced automation after a couple of years.Onboarding is universal. No matter the pricing model, activating new users is the highest-leverage email workflow you can build.Deliverability is earned. Authenticate your domain, separate cold outreach from product emails, and respect unsubscribe preferences.Podcasting longevity comes from systems. Consistency is easier when production is a repeatable, team-supported process.

Michal Lasman – Leading with Empathy, Coaching & CommunicationIn this episode, I sat down with Michal Lasman, a product marketing leader turned executive coach, to talk about the human side of leadership—and why soft skills might be your strongest asset in today’s workplace.Michal’s background spans B2B marketing, tech startups, and team building, but what stood out most is how much he values listening, clarity, and care. We talked about how marketing roles evolve, why communication is often the root of most problems, and how coaching (done right) can unlock real performance and fulfillment for individuals and entire teams.If you’re a product marketer, people manager, or just someone who wants to lead with more intention, this episode will speak to you.Key Takeaways✅ Soft skills aren’t “nice to have” anymore—they’re business-critical. ✅ Clarity is a gift you give your team. Don’t underestimate how powerful aligned language can be. ✅ Most performance issues aren’t skill gaps—they’re communication gaps. ✅ Leadership isn’t a title—it’s how you show up for others. ✅ Coaching isn’t about giving advice. It’s about creating space for people to discover their own answers. ✅ Building trust as a leader starts with how you listen, not just what you say. ✅ You don’t have to “perform” leadership. The best managers are grounded, self-aware, and honest.💬 Quote from Michal“We often think we have to show up as some kind of ideal leader. But most people just want someone real—someone who listens, someone who cares, someone who communicates clearly.”⏱️ Episode Chapters00:00 – Intro & Michal’s background 03:10 – Why Michal shifted from product marketing to coaching 06:30 – What most managers get wrong about communication 10:00 – How language alignment impacts execution 14:40 – Coaching vs managing: what’s the difference? 18:10 – Giving feedback that builds trust (not fear) 22:30 – Building leadership skills through self-awareness 27:00 – Michal’s approach to listening in high-pressure roles 32:20 – Lessons from coaching startup teams 36:10 – Leadership as a practice, not a personality 40:30 – How Michal works with clients and what he's seeing in the market 44:00 – Advice for PMMs and team leads who want to grow into stronger leaders 48:00 – Book recs, resources, and next steps 51:00 – Where to connect with Michal 🔗 Connect with Michal: https://www.linkedin.com/in/michallasman/ - https://www.michallasman.com/ 📩 Subscribe to the newsletter: https://ai4pmms.com/subscribe 🔗 Follow me on LinkedIn: https://www.linkedin.com/in/ivanburic/

In this episode, I sat down with Barney O’Kelly, Head of Solutions & Product Marketing at Alex Partners, to talk about the career strategy behind one of his favorite mantras: “Be seen, make friends.”Barney believes personal branding isn’t about going viral or building a huge audience. It’s about being intentional with how you show up—inside your company, on LinkedIn, and in your network.We talked about what visibility really means, how to shape your professional identity, and why your brand is already saying something—even if you haven’t touched your profile in years.Key Takeaways✅ Your job title is not your story. Who you are and how you do your work matters more than what your role is.✅ “Be seen, make friends” is a mindset shift—visibility + relationships are the foundation of career growth.✅ You don’t need to be loud or post daily to build a personal brand. Start with a clear profile, strong photo, and a story worth reading.✅ Personal brand isn’t just external—it helps your colleagues understand who you are, what you care about, and where you want to go.✅ LinkedIn is your digital first impression. Use it intentionally—even if you’re not looking for a job.✅ The best way to grow your network isn’t to promote yourself, but to connect others and create value.Quote from Barney“Your job title is the least interesting thing about you. What you do, how you do it, and why—that’s where your story lives.”Episode Chapters00:00 – Intro & Barney’s current role 02:00 – “Be Seen, Make Friends”: where it comes from 05:00 – Why personal brand matters (even when you’re not job hunting) 07:30 – LinkedIn as a runway, not a resume 10:00 – The elements of a strong profile: photo, headline, about section 13:00 – Finding your story and refining your positioning 17:00 – How internal brand builds influence at work 22:00 – The difference between self-promotion and storytelling 27:00 – Advice for introverts: how to network without shouting 33:00 – Helping others shape their voice 37:00 – What Barney looks for when hiring 42:00 – Can your brand evolve as you grow? 47:00 – Where to start if you're building from scratch 50:00 – Connect with Barney 🔗 Connect with Barney: https://www.linkedin.com/in/barneyokelly/ 🔗 Follow Ivan: https://www.linkedin.com/in/ivanburic/

Crafting Stories That Close: The Art of Presentation in B2B SaaS with Mikey Mioduski🚀 INTRO In this episode, I sat down with Mikey Mioduski, founder and CEO of GhostRanch Communications, to dive deep into a side of product marketing that often gets overlooked: presentations.Mikey has worked behind the scenes of some of the biggest enterprise SaaS deals—crafting decks that don’t just tell a story but drive decisions. Whether it’s an investor pitch, a big sales moment, or an internal narrative to align the org, Mikey and his team live at the intersection of storytelling, design, and strategy.We talked about the gap between design and messaging in B2B, the hidden cost of bad decks, and why the best presentations start with narrative clarity. If you’ve ever been tasked with “just making the deck look nice,” this conversation will change the way you think about slides forever.📌 KEY TAKEAWAYS:Great decks are strategy tools. They aren't just visuals—they shape how your audience feels, understands, and remembers your product.The design vs. messaging gap is real. Most teams focus on what looks good instead of what connects—and Mikey’s work bridges that gap.Product marketers are presentation owners by default. But without the right toolkit or guidance, they’re often set up to fail.Clarity > Creativity. The best presentations aren’t flashy—they’re focused, intentional, and built around a sharp narrative.The internal pitch matters. Before you convince customers or investors, you need to sell the story inside your company.💬 QUOTE FROM MIKEY "We always say, if the presentation’s job is to move someone from point A to point B…you better be crystal clear on what A is—and where B is supposed to be."📚 WHO THIS EPISODE IS FORProduct marketers who own the deck but want more confidence and impact.Founders trying to pitch clearly to investors or early customers.Designers and writers collaborating on strategic storytelling.Anyone tired of ugly slides and unclear messages.⏱ CHAPTERS 0:00 – Intro 3:10 – Mikey’s path from agency work to founding GhostRanch 7:40 – What makes a presentation actually effective 13:15 – Common mistakes product marketers make with decks 20:10 – Sales decks vs. product launches vs. internal presentations 28:30 – Why great storytelling starts with knowing your Point A 34:45 – The cost of unclear internal communication 41:20 – Final advice for marketers who want to up their presentation game🎧 Listen if you want to:Own your next big deck like a proUnderstand how storytelling drives strategyLearn the difference between good design and smart design

What happens when you get laid off for the fifth time? If you’re Hattie, you get hired again in 2 weeks—thanks to the brand you built when things were going well.In this episode, I talk with Hattie, a seasoned product marketer, about why building a personal brand isn’t optional anymore, especially in tech.We dive into:How to stay visible and valuable inside and outside your companyWhat Hattie learned from being laid off 5 timesHow LinkedIn content helped her get interviews (and offers) fastThe mindset shift PMMs need to make to grow their careers todayWhether you're a PMM, marketer, or just someone thinking, “I should probably post more on LinkedIn” — this episode is for you.🔑 Key Takeaways:✅ Visibility is currency — inside your company and on LinkedIn.✅ Don’t wait for a layoff to show what you know — build your voice early.✅ You don’t need to go viral — you just need to be consistent and helpful.✅ Storytelling and clarity are the most underrated skills in product marketing. ✅ Personal brand ≠ ego. It’s a safety net, and a growth engine.💬 Quote from Hattie“People think if they do good work, it’ll speak for itself. But if you don’t learn to speak for it — especially online — no one will know.”⏱️ Chapters 03:10 – Hattie’s background: from startup founder to PMM 06:45 – The reality of being laid off (multiple times) 12:20 – Why visibility matters more than ever 16:05 – LinkedIn strategy for PMMs (without being cringe) 22:50 – Internal influence vs. external brand 27:40 – How to advocate for yourself without overselling 33:10 – Advice for PMMs early in their career 36:45 – What Hattie would do differently 39:30 – Wrap-up + where to follow Hattie🔗 ResourcesConnect with Hattie on LinkedIn: https://www.linkedin.com/in/hattiethepmm/Join productmarketers.com https://www.productmarketers.com

From Engineer to Product Marketing Leader: Nitin Karthik’s Journey of ReinventionHow do you pivot your career, build a personal brand, and turn your knowledge into a bestselling book—all while working a full-time job?In this episode, I sit down with Nitin Karthik, a product marketing leader, content creator, and author of Product Marketing Wisdom. His career path has taken him from software engineering to product marketing, from corporate roles to building his personal brand, and ultimately to writing a book based on 100+ expert interviews.We discuss:✅ How Nitin transitioned from engineering to marketing (and how to pivot your own career)✅ The power of compounding in personal branding—why consistency beats overnight success✅ How to overcome imposter syndrome and start sharing your ideas online✅ The "trading up" networking strategy—how to build relationships with high-profile people✅ How Nitin wrote and launched an Amazon bestselling book in just two months✅ Why helping others is the best way to grow—his unique book launch strategy proves itThis episode is a must-listen if:You’re considering a career pivot and want to learn from someone who’s done it successfullyYou’re struggling with imposter syndrome and self-doubt about building your personal brandYou want to grow your network and create meaningful opportunities in your industryYou’re curious about the process of writing and launching a book from scratchTimestamps:00:00 – Introduction02:30 – Nitin’s global journey (India → Africa → USA)04:55 – From software engineering to marketing: How he made the switch09:40 – Why personal branding is more important than ever14:00 – Overcoming imposter syndrome and self-doubt20:15 – The strategy behind networking and making meaningful connections28:20 – Choosing the right platform for your content38:40 – How data and analytics help improve your brand growth45:30 – Writing a book in 2 months: Lessons from Nitin’s Amazon Bestseller52:50 – The power of community: How helping others helps you👉 Listen to the full conversation for real, actionable advice on personal branding, networking, and career growth!📢 Connect with Nitin Karthik:🔗 LinkedIn: https://www.linkedin.com/in/nitinkartik/📖 His Book: ProductMarketingWisdom.com

SummaryAya Tange shares her experiences and insights on cultural diversity, transitioning from big tech to startups, and developing presentation skills. She discusses the benefits and challenges of navigating different cultures and the importance of keeping an open mind. Aya also highlights the value of rotation programs in the tech industry and provides tips for effective public speaking. She emphasizes the importance of getting to know the audience, practicing, and delivering content in a conversational and relatable manner. Finally, Aya shares her decision-making principles, which involve planning for the future and pursuing personal goals. In this conversation, Aya Tange discusses her experiences working internationally and the value of seeking international experience. She also shares insights on the differences between big tech companies and startups, and the importance of reflecting on one's career path. Aya emphasizes the significance of company culture and the human aspect when making job decisions. She provides insights into the role of product marketing and the differences between inbound and outbound product marketing. Aya also shares her favorite podcasts and the benefits of consuming podcast content.TakeawaysCultural diversity provides valuable perspectives and insights, but it also requires an open mind and adaptability to navigate different cultures.Rotation programs in the tech industry offer opportunities for career development and exploration of different roles and teams.Effective public speaking involves getting to know the audience, practicing, and delivering content in a conversational and relatable manner.When making decisions, it is important to plan for the future and pursue personal goals. Seeking international experience can be valuable for personal and professional growth.Working for not-so-recognizable brands can provide unique learning opportunities that big companies may not offer.When considering job opportunities, it's important to assess both the professional and cultural aspects.Reflecting on one's career path regularly can help make informed decisions and progress in one's career.Product marketing can take different forms depending on the company, and it's important to understand the specific role and responsibilities.Company culture and the people you work with are crucial factors to consider when evaluating job opportunities.Podcasts can be a valuable source of learning and entertainment, providing insights from successful individuals and diverse perspectives.Chapters00:00 Introduction and Background02:20 Benefits and Challenges of Cultural Diversity06:05 Challenges of Navigating Different Cultures08:20 Transition from Big Tech to Startups13:34 Opportunities in Rotation Programs20:20 Tips for Effective Public Speaking24:40 Decision-Making Principles26:33 Seeking International Experience28:08 Learning from Not-So-Recognizable Brands32:35 Pros and Cons of Chasing Big Names36:52 Considering Cultural Aspects in Career Decisions37:24 Assessing the Human Aspect of Job Decisions42:28 Defining Product Marketing45:25 Differences in Product Marketing Across Regions47:53 The Importance of Company Culture in Product Marketing48:24 The Power of Podcasts51:36 Recommended Podcasts✉️ Subscribe to my newsletter: https://mywaynewsletter.com/subscribe

Devon, the founder and managing partner of Fluvio, shares his background and journey in product marketing consulting. He discusses the appeal of Denver as an outdoor destination and a livable city. Devon explains how his passion for writing and curiosity have contributed to his success as an entrepreneur. He also emphasizes the importance of principles, communication, and dedication in building a business. Devon draws parallels between his athletic background and the skills required in business. He concludes by discussing the hiring criteria and the significance of soft skills in his team. In this conversation, Devon O'Rourke, the Founder and Managing Partner of Fluvio, discusses his approach to interviewing candidates and the importance of aligning their experiences with the company's leadership principles. He emphasizes the need for candidates to research the company thoroughly and demonstrate their deep interest in the role. Devon also explains the go-to-market model and the common mistakes companies make in implementing it. He highlights the importance of assessing go-to-market motion and offers resources for companies to do so. Additionally, Devon introduces Fluvio Launchpad, a service that helps companies hire product marketers. He concludes by discussing the concept of embracing erosion and the inspiration behind his podcast, Embracing Erosion.Takeaways:Denver is a popular destination for outdoor sports and activities, making it an attractive place to live.Passion for writing and curiosity are valuable skills for entrepreneurs.Establishing principles and maintaining dedication are crucial for building a successful business.Athletic experiences can provide valuable lessons and skills that translate to the business world. When interviewing candidates, it is important to align their experiences with the company's leadership principles.Candidates should thoroughly research the company and demonstrate their deep interest in the role.Companies often make mistakes in implementing their go-to-market model, such as not utilizing post-launch learnings.Assessing go-to-market motion is crucial for companies to optimize their marketing and product strategies.Fluvio Launchpad offers a contract-to-hire service to help companies fill product marketing roles.Embracing change and adapting to new circumstances is essential for personal and professional growth.“The best companies and the best people don’t shy away from change—they embrace it and take advantage of it. You might have to change your business model, your structure, even move away from your core product. The sooner you make that decision, the more likely you are to survive.”Say "Hi" to Devon:https://www.linkedin.com/in/devon-o-rourke-54028b34/https://www.fluviomarketing.com/

In this conversation, Marco Imperato shares his entrepreneurial journey, from his origin in Sicily to the creation of R5 Labs Europe and Product Heroes. He discusses the importance of communication, resilience and the skills needed for a product manager, as well as the value of niches in the market. Marco also talks about the Prodattiros conference, an event that aims to connect industry professionals and inspire growth.Takeaways:Marco founded R5 Labs Europe after selling 80% of his company.Edgemoney aims to turn Sicily into a technology hub.Resilience is a characteristic trait of Marco, developed after an accident in Australia.Distribution is crucial to the success of a product.A product manager must be able to communicate and negotiate effectively.Curiosity is essential for a product manager.Product Heroes is a community that supports product managers in Italy.Niches offer significant opportunities in the market.The Product Heroes conference is a unique event for industry professionals.Difficulty and perseverance are an integral part of the entrepreneurial journey.Chapters:03:03 Personal Interests and Influences03:58 Transition to Entrepreneurship07:26 The Value of Being Competitive10:09 Applying Past Experiences to Overcome Challenges13:15 Evolution of Ignition20:09 Common Mistakes in Go-to-Market21:48 Importance of Execution in Go-to-Market Planning22:50 Targeting a Narrow Set of Potential Customers26:01 Trends in Product Marketing and Product Management27:54 Adapting to Future Trends29:00 Journey of Ignition and Fundraising31:33 Overcoming Obstacles in Fundraising32:51 Bringing New Ideas to Life33:52 Staying Relevant in an Evolving Market35:39 Adapting to Changes at Ignition37:11 Upcoming Milestones for Ignition39:07 Selling Product Marketers to CompaniesSai "Hi" to Marco: https://www.linkedin.com/in/marcoimperato/https://www.productheroes.it/https://edgemony.com/

In this conversation, Derek Osgood shares his extensive background in product marketing and the challenges he faced transitioning from large companies to startups. He discusses the importance of competitiveness in shaping his career, the evolution of his current venture, Ignition, and the integration of AI into their product. Derek emphasizes the significance of a well-structured go-to-market strategy, common pitfalls companies encounter, and the necessity of narrowing target audiences for effective marketing. He also provides insights into the fundraising process, resilience in entrepreneurship, and the future of Ignition.Takeaways:Derek's competitive background has shaped his career approach.Transitioning from big companies to startups requires adaptability.Learning on the job is crucial for personal and professional growth.Narrowing the target audience can lead to better marketing outcomes.Companies must innovate continuously to stay relevant in the market.Understanding customer needs is essential for effective product marketing.The fundraising process can be similar to a marketing exercise.Resilience is key in overcoming challenges in entrepreneurship.AI integration is transforming product marketing strategies.Product marketing involves deeply understanding the market and customers.Chapters:00:00 Introduction and Background03:03 Personal Interests and Influences03:58 Transition to Entrepreneurship07:26 The Value of Being Competitive10:09 Applying Past Experiences to Overcome Challenges13:15 Evolution of Ignition20:09 Common Mistakes in Go-to-Market21:48 Importance of Execution in Go-to-Market Planning22:50 Targeting a Narrow Set of Potential Customers26:01 Trends in Product Marketing and Product Management27:54 Adapting to Future Trends29:00 Journey of Ignition and Fundraising31:33 Overcoming Obstacles in Fundraising32:51 Bringing New Ideas to Life33:52 Staying Relevant in an Evolving Market35:39 Adapting to Changes at Ignition37:11 Upcoming Milestones for Ignition39:07 Selling Product Marketers to Companies

In this first part of the conversation, Ivan and Giorgio discuss the concept of CRM (Customer Relationship Management) and its importance for companies. Giorgio recounts the journey that led him to work for Salesforce and shares the satisfaction and desires he has working in this company. In this conversation, Giorgio shares his experiences and insights on job security, limitations of corporate jobs, the freedom and impact of entrepreneurship, recognition in sales, hiring criteria, personal branding, and the lessons he has learned from building his own brand. He emphasizes the importance of having multiple income streams and creating a personal brand as a form of job security. Giorgio also highlights the value of thinking outside the box, being ambitious, and taking ownership of one's career.“Through CRM, I’ve helped businesses turn simple interactions into lasting relationships. It’s about understanding and anticipating needs, not just managing data. My approach is personal, focusing on creating genuine connections and delivering value at every step.”TakeawaysCRM (Customer Relationship Management) is essential to preside over and deliver an outstanding customer experience, managing all relationships and touch points.Leading CRMs on the market include Salesforce, HubSpot and others, but the choice depends on the specific needs of each company.Everyone on the market, from freelancers to small businesses, needs a CRM to manage customer relationships and optimise sales processes.Even if you are starting from scratch or have a limited budget, a CRM is an investment that allows you to take advantage of opportunities and better manage your customers, thereby fostering business growth.When deciding whether to learn how to use a CRM or delegate this activity, it is important to assess how fast you want to go and whether you have the time and skills to do so.Working in a company like Salesforce offers numerous advantages, such as the possibility of working remotely, company benefits and a stimulating working environment. Job security in corporate jobs is not guaranteed, and lay-offs can happen even in tech companies like Salesforce.Corporate jobs often have limitations and boundaries that can restrict personal growth and expression.Entrepreneurship offers freedom, impact, and the ability to set your own rules.Recognition and autonomy are important factors in sales roles.When hiring, companies look for candidates who have diverse experiences, a willingness to take on side projects, and a strong personal brand.Building a personal brand can provide job security and open up opportunities for collaboration and growth.Balancing side projects with corporate work requires approval and can be seen as a potential red flag by employers.Creating a personal brand requires taking risks, being authentic, and not being afraid to express oneself.Having multiple income streams and a system that generates wealth can provide financial stability and security.Say “Hi” to Giorgio:https://www.instagram.com/giorgio.gnoli/https://www.linkedin.com/in/giorgiognoli/Additional resources:giorgiognoli.it/newsletterhttps://learnn.com/corso/crm/crm.giorgiognoli.it

Episode SummaryIn the first part of the conversation, Ivan and Michael talk about Michael's weekend in the mountains and how dedicating Sunday to relaxation has had a positive impact on his life. Michael introduces himself as a photographer and entrepreneur in the digital industry and talks about his career path, starting with working in his family's textile business. Afterward, Michael explains how he decided to leave salaried work and become an entrepreneur. He also talks about the importance of facing difficulties and overcoming obstacles. Finally, they discuss authenticity in photography and how to convey it. In the second episode of the conversation with Michael Bertolasi, they explore topics such as the importance of intimacy and listening to oneself, combining artistic passion with entrepreneurship, the danger of focusing solely on monetization, identifying the key steps to becoming a professional, measuring impact and goal setting, building an ethical personal brand and strategies to grow one's personal brand. Finally, future plans for Michael's personal brand are discussed.“Every day is day one, it truly is. I wake up each day thinking I have so much more to learn. I’m always just at the beginning.”TakeawaysTaking time to relax and completely disconnect can have a positive impact on life and well-being.Making the decision to leave a dependent job and embark on a different path can be frightening, but it can lead to greater personal fulfillment.Facing difficulties and overcoming obstacles is an integral part of the path to growth and success.Authenticity in photography is a key element in creating connections and conveying emotions. Listening to one's inner voice and caring for it is crucial for personal authenticity and integrity.Combining artistic passion with entrepreneurship can be complex, but it is possible to find a balance that allows you to express yourself and monetize.Focusing exclusively on monetization can lead to a feeling of imprisonment and dissatisfaction in the long run.Identifying the key steps to becoming a professional requires introspection and a change of mindset.Measuring impact and setting specific goals is essential to evaluate the success of a project.Building an ethical personal brand is crucial to maintaining the trust and loyalty of one's followers.Strategies such as offering free content, creating paid products and collaborating with companies can contribute to the growth of the personal brand.Planning and investing energy and focus in your personal brand can lead to significant results over time.Say “Hi” to Michael:LinkedIn: https://www.linkedin.com/in/michaelbertolasi/YouTube: https://www.youtube.com/c/michaelbertolasiInstagram: https://www.instagram.com/michaelbertolasi/

Episode SummaryIn this conversation, Tillman Horn discusses his background in international studies and remote work, his experience in building and leading BDR teams, and his role as a co-host of the Revenue Circus Podcast. He shares insights on the challenges and foundations of remote work, the qualities needed for remote workers, and the future of remote work. Tillman also provides practical advice on choosing accommodation for remote work and shares information about the Artist Circus event. He concludes with advice for aspiring salespeople, BDRs, remote workers, and podcasters.“Listen really carefully to your customers… The less you speak, the better actually. We have two ears and one mouth for a reason, that we should listen at least twice compared to what we say.” TakeawaysBuilding BDR teams involves defining the ideal customer persona, creating a playbook, and providing training and mentorship.Remote work requires self-drive, resilience, and the ability to find a work-life balance.Transitioning to remote work requires establishing a remote work culture, effective communication tools, and addressing challenges such as power outages.The future of remote work may involve virtual offices and increased use of technology for remote collaboration.When choosing accommodation for remote work, consider factors such as internet connectivity, quiet spaces, and proximity to amenities.The Revenue Circus Podcast focuses on interviewing individual contributors in sales and customer success, providing tips and tricks for professionals in these roles.Hosting a podcast can lead to increased engagement on professional networks, networking opportunities, and potential business opportunities.The Artist Circus event in Berlin offers workshops and networking opportunities for individuals in tech sales and revenue roles.Advice for aspiring salespeople, BDRs, remote workers, and podcasters includes learning the basics, finding mentors, and taking a long-term approach to career growth.Chapters00:00 Introduction and Background03:22 BDR Teams and Their Role in Sales06:38 Building BDR Teams and Foundations10:51 Qualities for Remote Work13:44 Challenges and Solutions in Transitioning to Remote Work17:20 The Future of Remote Work20:40 Tips for Choosing Accommodation for Remote Work25:14 The Revenue Circus Podcast28:28 Impact of Hosting a Podcast33:11 The Artist Circus Event35:33 Advice for Aspiring Salespeople, BDRs, Remote Workers, and Podcasters37:54 Conclusion and Contact InformationSay "Hi" to Tillmann: https://www.linkedin.com/in/tillmannhorn/ https://podcasts.apple.com/it/podcast/the-revenue-circus/id1722639111?l=en-GB https://www.arrtist-circus.comThank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable updates: https://myway.beehiiv.com/subscribe

Episode SummaryHarvey Lee, a product marketing expert with a background in music and technology, shares his journey and insights in this conversation. He discusses his transition from the music industry to technology and marketing, including his experience working with Richard Branson and the Virgin brand. Harvey emphasizes the importance of being in the right category and creating the right internal culture for business success. He also talks about his role in building the Product Marketing Alliance and his book 'Backstage Pass,' which combines rock and roll stories with business lessons. Harvey invites listeners to connect with him on LinkedIn, visit his website, and join his newsletter for further insights.“In every chord and campaign, there’s a story waiting to resonate. My journey from music to marketing isn’t just about changing tunes; it’s about harmonizing passion with purpose to create impactful narratives.”TakeawaysTransitioning from one industry to another can provide unique insights and skills that can be applied in unexpected ways.Being in the right category and creating the right internal culture are crucial for business success.Product marketing is a strategic growth function that goes beyond traditional marketing and product roles.Combining personal experiences and unconventional approaches can create engaging and informative content.Building a community and sharing valuable insights can lead to meaningful connections and opportunities.Chapters00:00 Introduction and Background06:37 Transition from Music to Technology14:08 Working with Richard Branson and the Virgin Brand20:00 Elements of Business Success22:46 Building the Product Marketing Alliance30:00 Defining Product Marketing34:07 Writing the Book 'Backstage Pass'45:42 Future Plans and Where to Find HarveySay hi to Harvey: https://www.linkedin.com/in/mr-harvey-lee/ https://www.harvey-lee.com/https://www.amazon.com/dp/1916580017?ref_=cm_sw_r_cp_ud_dp_FSF6Q088XSH2G5SCCT2M_1Thank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://mywaynewsletter.com/subscribe

Div Manikam shares her journey from marketing communication specialist to director of product marketing and mentor. She discusses her experience with anxiety and the importance of pivoting and finding clarity in life and career. Div emphasizes the role of mindfulness in leadership and the need for authentic leaders who prioritize the voice of the customer. She also touches on the differences between startups and Fortune 500 companies and the challenges and rewards of self-publishing. Div concludes by highlighting the significance of product marketing and the future trends in the field."Embracing my authentic self transformed not just my career, but my entire life. It's about finding that sweet spot where personal values and professional aspirations align, creating a symphony of success and satisfaction."TakeawaysPivoting and finding clarity in life and career can lead to personal growth and fulfillment.Mindfulness is a powerful leadership tool, helping reframe thoughts and create focus and clarity.Authentic leadership involves being true to oneself and creating a safe space for others to be authentic.Product marketing is crucial in understanding customer needs and positioning products in the market.Chapters00:00 Introduction and Background03:22 Navigating Anxiety and Pivoting in Career08:20 Finding Clarity and Shifting Mindset12:02 Spotting and Overcoming Anxiety at Work14:52 The Role of Mindfulness in Leadership19:40 Choosing the Right Opportunities and Leaders26:14 Differences Between Startups and Fortune 500 Companies28:10 Becoming a Self-Published Author32:01 Authentic Leadership and Being Fearless36:16 The Role of Product Marketing and Future Trends40:55 Engaging with Div for MentorshipSai "Hi" to Div: https://www.linkedin.com/in/divmanickam https://twitter.com/divmanickam https://www.instagram.com/divmanickam/ https://www.facebook.com/divmanickam https://www.youtube.com/@nowherediv https://unsplash.com/@divmanickam Blog - https://divmanickam.substack.com [https://divmanickam.substack.com/] * Ebooks on Gumroad - https://divmanickam.gumroad.com/Paperback Books on Lulu - www.lulu.com/spotlight/divmanickam [http://www.lulu.com/spotlight/divmanickam]Her Books:A Broken Teacup: Filling the cracks with MindfulnessEssentialism and Self-care Fearless: Be the Authentic Leader you will Follow A Book is Born: Guide to Self-publishing Product Marketing: Mastering the art and science of PMM Additional resourcesThank you for listening, subscribe to my newsletter and get notified about new episodes and other valuable news: https://mywaynewsletter.com/subscribe