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Beyond the BS: Real Talk for Digital Entrepreneurs
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Beyond the BS: Real Talk for Digital Entrepreneurs

Author: Vicki Pollack

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The rise of the digital entrepreneur has completely redefined what business ownership looks like today. Average people are creating extraordinary lives while building the businesses of their dreams online…but it’s not all rainbows and unicorns. Welcome to Beyond the Bullshit…Real talk for digital entrepreneurs. Whether you're an established business owner of some kind looking to deepen your connection with your current venture and clear the fog that’s preventing clarity on next steps, or a newcomer trying to figure out how to break into the digital world, this podcast is for you.

I bet you’ve been googling things like…
“How can I make money online?”
“What’s the best online business model for beginners?”
“How can I create a digital business without spending a fortune?”
“Why can’t I seem to hit the ground running and get an online business off the ground?”
And of course… “what are some profitable online business ideas?”
In a world full of hype and overpromises, Beyond the Bullshit brings you honest answers to those questions and straight up insight on what it really takes to succeed in digital business.

Join me…Vicki Pollack, a 7 figure entrepreneur, as we peel the onion of online business together. Come for the straight-to-the-point conversations and stay for the actionable strategies on everything from making money online to mastering the digital business landscape. No filler, no fluff—just real talk and practical advice you can use.

Hosted by digital course creator, 7 figure entrepreneur and community leader Vicki Pollack, each episode cuts through the noise to give new and seasoned digital entrepreneurs alike the insights they need to succeed in a competitive online world. Whether you're trying to figure out the right tech stack, fine-tune your marketing strategy, or cultivate a resilient mindset, Vicki and her guests are here to help you navigate the journey without the fluff.

So, if you’re ready for real talk and want to finally build a business of your dreams then subscribe to Beyond The Bullshit on Apple or Spotify. Follow me on Instagram at @the_no_bs_newyorker and if you’re interested in working with me or exploring these concepts further, head to www.vickipollack.com today or email me at info@vickipollack.com.

Ready to get real about what it takes to make it in the digital space? Tune in, level up, and together let's go beyond the bullshit.
42 Episodes
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If you’ve been sitting in “indecision land” waiting for the perfect plan, you’re not building a business—you’re building a prison. In this episode, I’m breaking down why waiting to be perfect is really just fear in disguise, how indecision is silently costing you opportunities, and the three ways to break free and finally move forward. You’ll learn how to shrink decisions, set deadlines, and treat everything like a test so you can build momentum—the real currency of entrepreneurship. Your business isn’t waiting for perfect. It’s waiting for you to decide.Let's connect on Instagram: @the_no_bs_newyorkerHead to my website www.vickipollack.com 
Most online sales advice is stuck in the dark ages—cold DMs, fake “relationship building,” and hiding your prices like it’s some top-secret code. In this episode, I’m calling BS on the outdated playbook and breaking down Contrarian Selling—a bold, buyer-aware approach that matches how people actually buy in 2025. You’ll learn three game-changing shifts that make sales feel natural, confident, and way less desperate: stop hunting and start attracting, sell in public but close in private, and build systems that sell while you’re off the clock. If you’re tired of feeling sleazy, burnt out, or broke while trying to push offers you know are great, this is your permission slip to sell smarter, stand out, and actually enjoy the process.Let's connect on Instagram: @the_no_bs_newyorkerHead to my website www.vickipollack.com 
If you’ve ever wondered whether your time in network marketing actually counts for anything outside of your company, this episode is your proof. I’m breaking down the five game-changing skills I mastered in my 11 years as a network marketer that made my pivot into digital products seamless and wildly profitable.We’ll cover how selling before creating a product gave me a massive edge, why personal branding beats any upline script, the power of getting comfortable with rejection, building trust before making the ask, and leading like a CEO instead of just selling like one. Whether you’re still in MLM, pivoting out, or just curious how these two worlds connect, you’ll walk away seeing your experience in a whole new light—and ready to cash in on the skills you already have.🎙️ Learn more about Vicki: www.vickipollack.com📱 Connect on Instagram: @the_no_bs_newyorker
Affiliate marketing has gotten a bad rap—and honestly, it’s deserved. From spammy DMs to sketchy commission grabs, the internet is full of people pushing products they don’t even use. But here’s the truth: affiliate marketing isn’t the problem—the way people are doing it is.In this episode, I’m breaking down how to make real money online by promoting other people’s offers with integrity. No bro funnels. No manipulation. Just real recommendations that help people and pay you. Whether you’re brand new to the digital income world or you’ve been burned by the hype, this episode will show you how to:✅ Choose affiliate offers that actually align with your brand and values✅ Build trust-based content that converts (without sounding like a billboard)✅ Create a system that brings in consistent, hands-off income—without selling your soulIf you’re ready to promote with purpose, profit, and a little bit of edge… you’re gonna love this one.DM me on Instagram @the_no_bs_newyorker and tell me: what’s one product or service you already rave about that you could start monetizing?
In this no-fluff episode, I sit down with the brilliant Jackie Muscat—ads expert, funnel fixer, and straight-up truth-teller. We dive deep into the real reason your Meta ads probably aren’t converting (spoiler: it’s your messaging), how to stop wrapping your genius in “poopy brown paper,” and why beige content is killing your business. Jackie shares her self-taught journey from mural painting to mastering Meta ads, her unapologetically honest take on what makes an offer ad-ready, and how to dial up your you-ness to attract buyers who actually buy. If you're tired of marketing BS and ready to turn clicks into customers, this is your episode.We cover:Why “just run ads” is garbage advice for beginnersThe secret sauce behind ad performance (hint: it’s not the ad)How to stop sounding like a Pinterest quote board and actually sellWhat Jackie really thinks about your $10K funnel💥 If you’re building a digital business in 2025, you can’t afford to miss this one.📱 Connect with Jackie: @jackie.muscat 🎯 Check out Ad Ready Academy + her offers at jackiemuscat.com
In this episode, I sit down with Danielle McCleerey: a former SoulCycle celeb-instructor turned seven-figure coach and spiritual disruptor—whose journey from burnout to badass is as inspiring as it is unfiltered. We talk about her rise in the network marketing world, the quiet unraveling of a life that looked perfect on paper, and the radical decisions she made to reclaim alignment and authenticity.Danielle breaks down how human design, trauma work, astrology, and pure truth-telling helped her transform not just her business, but her identity. If you've ever felt like success is suffocating you, like you’re trapped in a cycle of people-pleasing and overachieving, this conversation is your wake-up call.We dig into:How to spot when you're out of alignment (and what to do about it)Why burnout is often disguised as successThe truth about network marketing, hustle culture, and external validationWhy your energy type actually matters in businessThe victimhood trap (and how to finally take radical responsibility)And how Danielle uses astrology and human design as a mirror—not a manual—for transformationThis one’s not for the faint of heart—but if you’re ready to stop performing and start being, you’ll feel seen as hell.📲 Connect with Danielle on IG: @danielle_onthedaily📲 Connect with Vicki on IG: @The_no_bs_newyorker 💻 Want to work with Danielle? As a thank you for being a listener, here are some goodies: Here is the link for $100 off Break The Matrix (includes the Retreat option)Here is the link for 40% off Human Design Readings
After 11 years building online—from network marketing to digital courses, affiliate income, community leadership, and beyond—I’ve got a lot to say about what I’d do differently if I were starting from scratch today.This episode is part wisdom drop, part self-drag, and part blueprint for the beginner (or burnt-out) solopreneur who’s tired of spinning in circles. I'm covering everything from stop trying to convince broke people, to why “information” isn’t enough, to the real ROI of trusting yourself.Whether you’re brand new or knee-deep in your digital business, this episode will save you time, energy, money—and maybe a few existential spirals.What You’ll Learn:Why you must sell to the ready, not the resistantThe mindset shift that took me years to figure outThe signature framework move I wish I made on day oneWhy social proof is worth more than goldThe truth about selling daily (even if it’s low-key)PS: If you love this kind of behind-the-scenes real talk, leave a review and I’ll do a part two. I’ve got a whole other list of lessons nobody talks about—but everyone needs.Let's connect on Instagram: @the_no_bs_newyorkerHead to my website www.vickipollack.com 
In this no-holds-barred episode, I sit down with my longtime friend and fellow entrepreneur Jenn Fasano—founder of Babes in Business, badass community builder, and unapologetic truth-teller. We go deep into what we really learned from our network marketing days (hint: it wasn’t just how to sell supplements), how Jenn turned “meant for more” into a multi-business empire, and why most people quit entrepreneurship before they ever get good. From starting events in her backyard to launching a SaaS company, Jenn’s journey is a masterclass in evolution, resilience, and doing it your own damn way. We talk balance, burnout, building legacy, and why being liked is no longer the goal—being real is. If you’ve ever felt like the odd one out in traditional business rooms or wanted permission to run your business on your terms, this one’s for you. Heads up: we swear. A lot. So move the kids and let’s go.🎙️ Learn more about Vicki: www.vickipollack.com 📱 Connect on Instagram: @the_no_bs_newyorker 🔗 Connect with today’s guest: Website: www.jennfasano.com Instagram: @babesinbusinesslongisland
What if building a six-figure business didn’t require selling your soul, chasing clients, or being glued to your laptop 12 hours a day? In this episode, Vicki sits down with the brilliant and deeply grounded Zee—a business and strategy coach who’s redefining what it means to grow with intention, serve with depth, and sell without desperation.Zee shares the full, unfiltered story of how she went from an overworked corporate leader to an “accidental entrepreneur,” built a thriving business through genuine connection, and now supports coaches and course creators in scaling with clarity and calm. They dive into the hard moments too—what it looked like to pivot after a brick-and-mortar flop, how motherhood rocked her identity as a business owner, and why her $88K month only means something because of the way she earned it.This is not another highlight reel. It’s a real conversation about energy, boundaries, emotional intelligence in sales, and the power of embodying certainty in your brand. Zee breaks down why she doesn’t chase clients (and never closes in the DMs), how your top-of-funnel messaging might be sabotaging your confidence, and why real strategy isn’t just about revenue—it’s about alignment.If you’ve ever struggled with unattachment in your business, felt pressure to perform, or wondered how to scale without selling out—you need this episode.You can find Zee on IG: https://www.instagram.com/the.zee.slingsby/You can find Vicki on IG: https://www.instagram.com/the_no_bs_newyorker/
In this eye-opening episode, commercial pilot and flight instructor Cole Melby shares his transformative journey from chasing the 'make money online' dream to building a thriving aviation education business on Instagram. Starting from zero, Cole grew to 48,000 followers by embracing his true expertise instead of following the conventional digital marketing playbook.Listen as Cole reveals the mental blocks that initially kept him from pursuing his passion, the pivotal moment that changed everything, and how his wife's persistent advice finally led him to his breakthrough. You'll learn why authenticity trumps trendy marketing tactics, how to leverage your existing expertise (even if you think you don't have any), and the real secret behind creating engaging educational content that actually converts.Whether you're stuck in the course-buying cycle or searching for your authentic business direction, this conversation offers practical insights on finding your true north in the digital space. Plus, discover Cole's proven content creation strategies that helped him stand out in a crowded niche – including his unique approach to hooks, scripting, and why traditional calls-to-action might be overrated.A must-listen for anyone wondering if their expertise could be the foundation of a successful online business.Follow Cole on Instagram: @line.up.and.wait--Follow me on Instagram @the_no_bs_newyorkerHead to www.vickipollack.com to learn more about working togetherBe sure to subscribe to Beyond The Bullshit wherever you're listening to this right nowKeep it real and stay informed!
What does it really take to create crystal-clear messaging, grow on Instagram, and scale a digital business? In this episode, I sit down with Han Mosby, a six-figure marketing agency owner at just 26 years old, to talk about the power of strategic content, hiring the right team, and why less is often more when it comes to posting. Han shares how she went from being laid off to fully booked in just six weeks, the mistakes she made along the way, and the mindset shifts that helped her build an agency of 11. If you’re a digital entrepreneur looking for clarity and smarter growth strategies, this episode is packed with gold!You can find Han here: @socialhan--Follow me on Instagram @the_no_bs_newyorkerHead to www.vickipollack.com to learn more about working togetherBe sure to subscribe to Beyond The Bullshit wherever you're listening to this right nowKeep it real and stay informed!
In this raw and honest episode of Beyond the Bullsh*t, we sit down with Joanna Whitbeck @Thesocialharbor, a physician's assistant and mother of four who transformed her $497 investment into a six-figure business before making a bold pivot into the swimming education space.From the ER corners to building a 45,000+ following on Instagram, Joanna shares her remarkable journey of:• How she generated over $100,000 in course sales as a "unicorn beginner"• The real reason she stepped away from income claim culture• Why authenticity trumped dance trends in building her audience• How she successfully pivoted to build Swim Tri Social with her former collegiate swim coach husbandThis episode is perfect for entrepreneurs questioning their current niche, feeling stuck in the "make money online" space, or looking to transition into teaching what they truly love. Joanna breaks down the exact strategies she used to transfer her digital marketing skills into a completely different industry.We dive deep into:• Time management secrets from a mom of 4 under 8• The truth about being a "box checker" in online business• How to know when it's time to pivot your business• Building an authentic audience without relying on income claims• Creating successful course offerings through trial and errorNo dancing, no fake screenshots - just real talk about building a sustainable online business you're proud of.Follow Joanna on Instagram at @Thesocialharbor --Follow me on Instagram @the_no_bs_newyorkerHead to www.vickipollack.com to learn more about working togetherBe sure to subscribe to Beyond The Bullshit wherever you're listening to this right nowKeep it real and stay informed!
In this no-BS episode, Vicki sits down with Kelly Ruta, a straight-talking, psychology-driven mindset expert who helps high-achieving entrepreneurs rewire deep-rooted beliefs that sabotage their wealth, leadership, and freedom. They dive into the power of masterminds, the dark side of the coaching industry, and why mindset work is the missing link to real success. Kelly shares her journey from burnt-out psychotherapist to industry disruptor, calling out the fluff and exposing the fraud in the coaching space. If you're tired of the same old "just think positive" advice, this episode is for you.Expect real talk, F-bombs, and hard truths that will change the way you see personal development forever.You can find Kelly here: On Instagram at @kellysruta--Follow me on Instagram @the_no_bs_newyorkerHead to www.vickipollack.com to learn more about working togetherBe sure to subscribe to Beyond The Bullshit wherever you're listening to this right nowKeep it real and stay informed!
If you think copywriting is just about putting words on a page, think again. In this episode, I sit down with the badass copy queen herself, Kelsey Loflin—a website and email copywriter who refuses to let boring words kill your business. We dive into how great copy isn’t just about sounding "authentic" (whatever that means), but about crafting words that make your audience feel something.Kelsey shares how she went from an accidental science major to a sought-after copywriter, why vague copy is killing your sales, and the tiny details that turn good copy into unforgettable, high-converting magic. Plus, we talk about how she completely transformed my sales pages and emails—giving me more confidence (and cash) in my business.If you’ve ever struggled to say what you really mean in a way that resonates, you need this episode. Grab your coffee (iced or hot, we won’t judge) and get ready to take your words from meh to magnetic.Connect with Kelsey:Instagram: @kelsey.loflin.copy
In this raw and revealing episode, we sit down with Emma (@embrace_socials), a former international model turned Instagram growth coach, who shares her extraordinary journey of rising to social media fame, losing it all, and rebuilding with purpose. After amassing over a million followers during her modeling career, Emma experienced the devastating loss of her Instagram account overnight - not once, but twice. Rather than letting this setback define her, she transformed her approach to social media and launched Embrace Socials, growing a new account to nearly half a million followers in just 12 months. Emma opens up about the emotional toll of losing her digital empire, the humbling lessons learned, and how hitting rock bottom led her to discover a more authentic way of connecting online. This episode is a must-listen for anyone building their social media presence, offering valuable insights on the difference between having followers versus building a community, and why being yourself is the ultimate growth strategy.You can find Emma here: @embrace_socials--Follow me on Instagram @the_no_bs_newyorkerHead to www.vickipollack.com to learn more about working togetherBe sure to subscribe to Beyond The Bullshit wherever you're listening to this right nowKeep it real and stay informed!
The internet connects you with the coolest people, and today, I’m bringing you one of them—Sam Vander Wielen, an attorney turned entrepreneur who helps online business owners legally protect their brands. From walking away from a corporate law career after a life-altering moment to building a multi-seven-figure business, Sam is the real deal when it comes to no-BS legal advice.In this episode, we dive into the biggest legal mistakes new entrepreneurs make, why waiting to “see if it works” can cost you big time, and how setting up your business the right way from day one will actually help you scale faster. If you’ve been putting off the legal side of your business, this is your wake-up call.Why legal protection isn’t optional—even if you’re just starting outThe biggest legal blind spots that can cost online entrepreneursHow to think like a real business owner from day oneDon’t miss this episode if you’re serious about building a business that lasts.Sam's Instagram: https://instagram.com/samvanderwielen Listen to Sam’s Podcast On Your Terms®: https://www.samvanderwielen.com/podcastOrder Sam’s book When I Start My Business, I’ll Be Happy: https://www.samvanderwielen.com/book/Watch Sam's free legal workshop '5 Steps to Legally Protect & Grow Your Online Business'  https://www.samvanderwielen.com/legal-workshop/--Follow me on Instagram @the_no_bs_newyorkerHead to www.vickipollack.com to learn more about working togetherBe sure to subscribe to Beyond The Bullshit wherever you're listening to this right nowKeep it real and stay informed!
In this heartfelt episode, Vicki sits down with Lizzy, the 29-year-old powerhouse behind White Point Creative, a multiple six-figure branding agency. From being told she might not make it in design school to building a thriving agency serving online coaches and educators, Lizzy's journey is a testament to the power of community and authentic business building.Through candid conversation and plenty of laughs, Lizzy shares how she transformed from a self-described 'below average design student' into a sought-after brand strategist working with influential entrepreneurs. She opens up about finding her niche in supporting coaches and educators, the importance of building a strong support system, and how her agency became the 'front row cheerleaders' for their clients.Whether you're an aspiring entrepreneur questioning your path or an established business owner looking to strengthen your brand identity, this episode offers valuable insights about finding your unique voice in a crowded digital space. Plus, get ready for some entertaining New York vs. Southern culture clash moments that perfectly highlight the beauty of embracing authenticity in business.Follow Lizzy on Instagram @white.point.creativehead to www.whitepointcreative.com--Follow me on Instagram @the_no_bs_newyorkerHead to www.vickipollack.com to learn more about working togetherBe sure to subscribe to Beyond The Bullshit wherever you're listening to this right nowKeep it real and stay informed!
In this raw and unfiltered episode, meet Kylie Morton - a night shift CAT scan tech turned organization queen who's built a massive Instagram following of 220,000+ by teaching 'overstimulated women how to purge and declutter their homes without the stupid ass aesthetic bins.'Kylie shares her journey from struggling in the 'make money online' space to finding her true voice in home organization. She opens up about the challenges of balancing healthcare work with motherhood, her initial ventures into online business, and how she finally discovered her authentic niche.You'll learn: • Why trying to force yourself into the wrong niche never works (even if it seems profitable) • How to identify your natural talents and turn them into an online business • The power of showing up authentically vs. trying to copy others • Why you don't need a 'burning passion' to build a successful online presence • The simple strategy behind growing a loyal following through valuable free contentThis episode is perfect for anyone feeling stuck in the wrong niche or struggling to find their authentic voice online. Warning: Contains explicit language and real talk about the ups and downs of entrepreneurship!You can follow Kyie @organizewithkylie--Where to find me: Instagram @the_no_bs_newyorkerWhere to email me: info@vickipollack.comMy website: www.vickipollack.com 
Feeling overwhelmed by all the tech options for your online business? You're not alone. In this episode, I take you through my journey of choosing, using, and outgrowing different tech tools—from System.io and Stan Store to Go High Level and beyond. I break down what worked, what didn’t, and the lessons I’ve learned so you don’t have to make the same mistakes. Whether you're just starting or scaling up, this episode will help you simplify your tech stack, avoid unnecessary expenses, and choose the right tools for where you are today. Tune in for some real talk on tech!Sign up for Stan Store here.Sign up for Systeme.io here.Sign up for Kajabi here.(Those 3 links above are my affiliate links and I will receive a commission if you choose to use them to sign up for those softwares.)-------Follow me on Instagram @the_no_bs_newyorkerHead to www.vickipollack.com to learn more about working togetherBe sure to subscribe to Beyond The Bullshit wherever you're listening to this right nowKeep it real and stay informed!
In this raw and real episode, Vicki sits down with Maly - a former Chili's server turned successful online educator who's redefining what it means to be 'authentic' in the digital space. As a homeschooling mom of five who built a six-figure business and grew to over 1,800 students, Maly shares how she turned her decade of waiting tables into invaluable business skills.You'll discover: • Why being a 'beginner' doesn't mean you lack expertise • How serving tables at Chili's became the foundation for masterful communication • The truth about building authority without any previous online business experience • Why chasing dollars instead of impact is the wrong approach to online business • How 'painful optimism' and real-life experience trump polished perfectionThis episode strips away the usual online business BS and dives deep into what it really takes to build a successful digital presence from scratch. Perfect for anyone who thinks they need an MBA or a fancy background to succeed online - spoiler alert: you don't.Warning: Contains authentic conversations about the reality of building an online business, complete with occasional curse words and unfiltered truth bombs.You can find Maly on Instagram @maly_morgan--Where to find me: Instagram @the_no_bs_newyorkerWhere to email me: info@vickipollack.comMy website: www.vickipollack.com
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