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Rock-a-bye Revenue

Author: Abby Watson

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The Rock-a-bye Revenue podcast is for you if run a business or dream of running a business in the birth and baby industry. Perhaps you’re Hypnobirthing teacher, doula, lactation consultant, sleep consultant or run baby classes.

You want to change lives whilst making more money.


Abby Watson, mum of 4, Hypnobirthing trainer and business strategist shares her years of experience of creating a successful baby business whilst being present with her children.


Expect actionable strategies without the jargon, stories to inspire and motivate you and a bit of tough love thrown in too.


Abby has been where you are, building a business while raising little ones.  She’s teaching you how to turn your passion into profit while creating the life you’ve always dreamed of.
71 Episodes
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In this conversation, Abby Watson shares her transformative journey to becoming a hypnobirthing teacher, emphasising the importance of storytelling in marketing.   She discusses how a heartfelt email led to significant sign-ups for her workshop and how personal experiences can resonate with potential clients.   Abby also highlights the use of AI tools like ChatGPT to enhance storytelling and make marketing efforts more effective. The conversation concludes with a reminder of the power of stories in connecting with clients and driving business success.   Could teaching Hypnobirthing be for you? Come to my 3 day free training to find out. We start on the 26th January or watch on the replay. Sign up here: https://www.loveyourbirthtraining.com/freetraining   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this conversation, Abby Watson reflects on her experiences during the Christmas season, emphasising the importance of rest and self-care. She discusses her journey to becoming a hypnobirthing teacher and how it has transformed her life.   Abby shares her struggles with guilt and the need for 'nothing days'—dedicated time for rest and reflection—to recharge and foster creativity. She encourages listeners to prioritise their well-being and plan for these essential breaks in their lives.   Could teaching Hypnobirthing be for you? Come to my 3 day free training to find out. We start on the 26th January or watch on the replay. Sign up here: https://www.loveyourbirthtraining.com/freetraining   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode, Abby Watson discusses how to effectively manage time for business growth, especially for those in the birth and baby industry. She emphasises the importance of working on the business rather than just in it, and outlines a three-hour strategy to maximize productivity. Abby shares actionable steps to streamline booking processes, clarify messaging, and plan future income opportunities, encouraging listeners to focus on the bigger picture for long-term success.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this conversation, Abby Watson discusses the importance of leaving behind negative feelings and mindsets as we approach the new year. She emphasises the need to let go of the feeling of being behind, the habit of overthinking, and the belief that life makes running a business harder. Abby encourages listeners to embrace their current circumstances, take action, and shift their perspectives to foster a more productive and joyful year ahead.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode of Rockabye Revenue, Abby Watson discusses the concept of tiered pricing and whether it is a suitable strategy for businesses, particularly in the hypnobirthing industry. She explores the benefits of tiered pricing, such as increased accessibility and reduced pricing anxiety, while also addressing the potential downsides, including decision fatigue and feelings of resentment among business owners. Ultimately, Abby emphasises the importance of finding a balance in pricing that supports both the business's sustainability and the clients' needs.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode, Abby Watson discusses the importance of having a 'business bestie'—a fellow entrepreneur who understands the unique challenges and joys of running a business in the birth and baby industry.   She emphasises the benefits of connection, collaboration, and support among peers, highlighting how these relationships can alleviate feelings of isolation, combat comparison, and foster resilience.   Abby provides practical tips for making connections and encourages listeners to embrace the journey of building meaningful relationships in their professional lives.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training    Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode of the Rockabye Revenue Podcast, Abby Watson discusses strategies for managing a baby business during the chaotic holiday season.   She emphasises the importance of planning for a calm Christmas, setting boundaries, and prioritising self-care.   Abby shares actionable tips to prepare for increased demand during Twixmas and encourages listeners to focus on their goals for January while ensuring they take time for themselves amidst the holiday hustle.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode of the Rockabye Revenue Podcast, Abby Watson discusses the often unseen aspects of marketing in the baby business industry. She emphasises the importance of understanding the invisible impact of marketing efforts, particularly when targeting expectant parents who may not engage publicly on social media. Abby encourages listeners to focus on creating meaningful content that speaks to individual clients rather than chasing likes and validation. She shares personal experiences to illustrate how many potential clients are quietly observing and consuming content without engaging publicly, reinforcing the need to trust the process and the unseen connections being made.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode of Rockabye Revenue, Abby Watson discusses the challenges of running a business in the birth and baby industry, particularly focusing on the feelings of inadequacy that can arise after a class or session that doesn't go as planned.   She emphasises the importance of embracing imperfection and learning from experiences that feel less than ideal. Abby shares personal anecdotes about her own struggles and reassures listeners that it's normal to have off days.   The episode concludes with a teaser for the next episode, which will address the challenges of marketing and engagement.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode of the Rockabye Revenue Podcast, Abby Watson discusses the phenomenon of being ghosted in both personal and business contexts.   She shares her own experience with ghosting during a house sale and draws parallels to how it affects business owners when potential clients disappear.   Abby emphasises the importance of not taking ghosting personally, understanding the reasons behind it, and learning valuable lessons from the experience. She encourages listeners to maintain their confidence and continue pursuing their business goals despite the challenges of being ghosted.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode of Rockabye Revenue, Abby Watson discusses the significance of quality testimonials over quantity. She emphasises the need for testimonials to tell a story, address potential client objections, and focus on the outcomes of the services provided.   Abby provides actionable strategies for encouraging clients to leave meaningful feedback, including effective prompts and the importance of timing in requesting reviews.   She also highlights the necessity of making the process easy for clients to share their experiences, ultimately aiming to enhance business growth through powerful testimonials.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this special episode celebrating the one-year anniversary of the Rockabye Revenue podcast, Abby Watson reflects on her journey, sharing key lessons learned about consistency, the power of personal storytelling, navigating self-doubt, and the importance of focusing on impact rather than numbers.   She emphasiSes the value of being visible in business while adapting to life's changes and encourages listeners to embrace challenges as opportunities for growth.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode of the Rockabye Revenue Podcast, Abby Watson discusses the evolution of the baby business industry, particularly the shift from in-person to online classes due to the pandemic.   She shares her personal journey of adapting to online teaching and explores the preferences of clients regarding online versus in-person services.   Abby emphasises the importance of creating valuable experiences for clients and the potential for hybrid models in business.   She encourages business owners to be flexible and to create demand for their services by effectively communicating their value.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode, Abby Watson addresses the challenges faced by time-poor mothers trying to balance business and family life.    She shares her personal experiences and offers actionable strategies to create sustainable income while being present for loved ones.    Abby emphasises the importance of routines, asking for help, and utilising technology to streamline tasks.    She encourages listeners to embrace their unique realities and find ways to make progress in their businesses, even amidst chaos.   Find out about training as a Hypnobirthing teacher with Abby here: www.loveyourbirthtraining.com   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer?   Take a look at our Expansion course here: https://www.loveyourbirthtraining.com/conversion   Connect with Abby on Instagram here: @loveyourbirth_training
In this episode of Rockabye Revenue, Abby Watson shares actionable strategies for making taster sessions more effective in the birth and baby industry.    She emphasises the importance of follow-up, simplifying content, building connections through storytelling, incorporating social proof, and making it easy for clients to book.    Abby encourages listeners to focus on the feelings they want to evoke in their audience and to create memorable experiences that lead to conversions.   Find out about training as a Hypnobirthing teacher with Abby here: www.loveyourbirthtraining.com   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer?   Take a look at our Expansion course here: https://www.loveyourbirthtraining.com/conversion   Connect with Abby on Instagram here: @loveyourbirth_training
In this episode, Abby Watson shares her personal journey of selling her home and the valuable lessons learned about selling in business. She discusses the emotional aspects of letting go of a beloved home, the importance of aligning decisions with personal values, and the difference between operating from a place of desperation versus detachment. Abby emphasiSes the significance of finding the right fit in both home selling and business, and how overcoming a scarcity mindset can lead to better outcomes.   Find out about training as a Hypnobirthing teacher with Abby here: https://www.loveyourbirthtraining.com/   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here:  https://www.loveyourbirthtraining.com/conversion   Connect with Abby on instagram here: Instagram (@loveyourbirth training)
In this engaging conversation, Abby Watson is joined by Emma Croghan, a midwife turned hypnobirthing teacher, about her journey in the birth and baby business. Emma shares her experiences transitioning from midwifery to running her own business, the challenges she faced, and the importance of authenticity in marketing. They discuss the significance of building a supportive community for new parents and the lessons learned from online criticism. Emma offers valuable advice for aspiring professionals in the industry, emphasizing the need for self-promotion and continuous learning.   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode, Abby Watson discusses the importance of raising prices in the hypnobirthing industry, emphasising that it is not about greed but about ensuring quality service and sustainability in business.   She shares her personal journey with pricing, the emotional challenges that come with it, and how proper pricing can enhance client engagement and satisfaction.   Abby encourages listeners to consider their own pricing strategies and the value they provide to clients.   Could teaching Hypnobirthing be for you? Come to my 3 day free training to find out. We start on the 22nd September or watch on the replay. Sign up here: https://www.loveyourbirthtraining.com/freetraining   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this engaging conversation, Abby Watson and Sophie discuss the journey of becoming a hypnobirthing teacher, the challenges faced, and the successes achieved. Sophie shares her personal experiences with hypnobirthing, the fears she had before becoming a hypnobirthing teacher, her worries about not knowing enough about birth, her struggles with comparing herself to others and having imposter syndrome and she overcame these feelings to go and run a successful business. They explore the balance between motherhood and running a business, effective strategies for growth, and the significance of personal connections in a digital age. The conversation concludes with advice for aspiring hypnobirthing teachers, emphasising self-belief and the power of sharing personal stories. You can follow Sophie on her Instagram account @bumpsandbirths   Could teaching Hypnobirthing be for you? Come to my 3 day free training to find out. We start on the 22nd September or watch on the replay. Sign up here: https://www.loveyourbirthtraining.com/freetraining   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
In this episode, Abby Watson discusses the importance of prioritising your business, especially for mothers balancing multiple responsibilities.   She emphasises the need to treat your business seriously, create boundaries, and recognise that motivation often comes from taking action.   Abby shares her personal experiences and offers actionable strategies for making your business a priority while managing the mental load of motherhood.   Could teaching Hypnobirthing be for you? Come to my 3 day free training to find out. We start on the 22nd September or watch on the replay. Sign up here: https://www.loveyourbirthtraining.com/freetraining   Find out about training as a Hypnobirthing teacher with Abby here: Hypnobirthing Teacher Training   Trained as a Hypnobirthing teacher elsewhere and want to enhance what you offer? Take a look at our Expansion course here: Retraining as a Hypnobirthing Teacher   Connect with Abby on instagram here: Instagram (@loveyourbirth_training)
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