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Concrete Business Playbook

Author: Tyler Link

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Welcome to Concrete Business Playbook, the go-to podcast for entrepreneurs and professionals in the concrete industry looking to scale grow their own concrete companies! 

Hi, I’m Tyler Link, a concrete business owner, and owner of Contractor of CEO, the top marketing company for concrete contractors, this podcast is designed to provide you with the strategies, insights, and tools you need to thrive in the concrete business.


Join me as we explore topics like project management, marketing strategies, and the fastest way to scale your concrete company. Each episode features in-depth tactics that I have personally used, practical tips, and real-world success stories that will help you navigate the challenges of running a concrete business.


Whether you're a seasoned contractor or just starting out, Concrete Business Playbook offers actionable advice to help you streamline operations, boost profitability, and stand out in a competitive market. Tune in and build your roadmap to success in the concrete world—because with the right playbook, the sky's the limit!

26 Episodes
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Wanna learn more about our services for contractors: https://www.concreteceo.com/ Have a quick question? Dm me 👇 @itstylerlink Back from Saint Lucia, I dive into a critical issue hurting many concrete businesses: poor crew efficiency. Inspired by Elon Musk's aggressive timelines at SpaceX and Twitter, this episode explores how setting higher expectations can drastically improve project outcomes. Learn why some companies stay profitable — even with lower pricing — and how...
Wanna learn more about our services for contractors: https://www.concreteceo.com/ Have a quick question? Dm me 👇 @itstylerlink In this eye-opening episode of The Concrete Business Playbook, I share a candid and hard-earned lesson from my own experience running a fast-growing concrete company. Feeling the strain of growth without a strong foundation, I recount a pivotal moment at an Alex Hormozi scaling workshop and the powerful spaghetti-marshmallow tower exercise that r...
Wanna learn more about our services for contractors: https://www.concreteceo.com/ Have a quick question? Dm me 👇 @itstylerlink In this candid and insightful episode of The Concrete Business Playbook, I share a behind-the-scenes look at a major leadership shift in my concrete company. After realizing the costly impact of micromanagement and missed sales goals, I made the bold move to reshuffle my team—repositioning my operations manager into a sales role and stepping back...
Wanna learn more about our services for contractors: https://www.concreteceo.com/ Have a quick question? Dm me 👇 @itstylerlink In this quick, off-the-cuff episode, I break down how I uses simple math to stay calm and make smart decisions when business slows down. From calculating lead goals to planning ad spend and navigating tough markets, I share how numbers—not emotion—drive real results. A must-listen for contractors looking to stay profitable, even when times get to...
Wanna learn more about our services for contractors: https://www.contractorceo.co/ Have a quick question? Dm me 👇 @itstylerlink In today's episode on The Concrete Business Playbook, I interview John with Texan Concrete Specialist from the Dallas, Fort Worth Area. Since signing up for marketing, John has hit his first $500k+ month in sales. We dive into when he started, some things that set him back, and how marketing with Concrete CEO has got him the most sales he'...
Wanna learn more about our services for contractors: https://www.contractorceo.co/ Have a quick question? Dm me 👇 @itstylerlink In today’s episode, I share the exact strategy behind my company’s explosive growth — generating over 50 booked appointments a week and $100K+ in sales using a paid ad method that feels like word-of-mouth. It’s called the Hammer Them Strategy, and it’s changing the game for contractors ready to stand out and scale fast. Don't forget to hit that ...
Wanna learn more about our services for contractors: https://www.contractorceo.co/ Have a quick question? Dm me 👇 @itstylerlink In this episode of The Concrete Business Playbook, I get real about growth, mindset, and the uncomfortable moments that come with leveling up in business. With spring kicking off strong and over 50 appointments booked weekly, things are booming—but that success has come with a few humbling lessons. I open up about shifting out of complacency, in...
Wanna learn more about our services for contractors: https://www.contractorceo.co/ Have a quick question? Dm me 👇 @itstylerlink In today’s episode on The Concrete Business Playbook, I interview Ken Ball owner of a $70k per month concrete business. We discuss potential ways for him to grow his business for profit. I help answer some questions for Ken, give some advice and explore the few ways on how he can raise prices for profit. Don't forget to hit that 🔥SUBSCRIBE🔥 bu...
Wanna learn more about our services for contractors: https://www.contractorceo.co/ Have a quick question? Dm me 👇 @itstylerlink Why do most concrete contractors fail in their first five years? In this episode, I break down the top 5 reasons—from bad expectations to weak profit margins—and how to avoid them. If you want a concrete business that actually makes money and lasts, this one’s for you. Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to m...
Wanna learn more about our services for contractors: https://www.contractorceo.co/ Have a quick question? Dm me 👇 @itstylerlink In this episode of The Concrete Business Playbook, I share insights on identifying and fixing business bottlenecks. I reflect on recent sales wins, the importance of taking action, and a key conversation with my project manager that shifted his focus. Using real examples, I explain why prioritizing the right problems—like sales and marketing—drives pr...
Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ In this episode of the Concrete Business Playbook, I reveal my marketing strategy for 2025. Discover how I'm planning to invest $250K in targeted marketing—from digital ads and local outreach to creative gift-giving—and why being aggressive in a good economy can secure your market share. I break down my approach to balancing supply and demand, using a s...
Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ In this episode of The Concrete Business Playbook, I share a powerful mindset hack that has transformed the way I makes investment decisions. I dive into a key principle that separates wealthy business owners from those who struggle—understanding the true value of an investment beyond its upfront cost. I recount an eye-opening lesson from marketin...
Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ In this episode of the Concrete Business Playbook, I interview John Rodriguez with Milagro Concrete Design. John has been in business for 20 years doing a little less than $500k a year and has hired us at Contractor CEO to help with his marketing. Last year in 2024, John was on track to do the same $500k and in the last 5 months of 2024 our marketing he...
Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ In this episode of the Concrete Business Playbook, I share with with you my take aways from the World of Concrete. Let me know your thoughts if you think that this event was useful or not. Don't forget to hit that 🔥SUBSCRIBE🔥 button for weekly videos teaching you how to make more money in your contracting business! #marketing, #contractor, #bus...
FREE 7 - Step For a Wildy Profitable Concrete business👉 https://contractor-ceo.com/scaling Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ In this episode of the Concrete Business Playbook, I share with with you some experiences I have that changed the way I think about business. When I have experiences like this, I have to share it. Letting some things hold you back in your business could jus...
FREE 7 - Step For a Wildy Profitable Concrete business👉 https://contractor-ceo.com/scaling Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ In this episode of the Concrete Business Playbook, I go over pre qualifying leads so that you are not wasting your time going out to every single bid and getting told no because your price is to high or the job isn't what you do, etc. Pre qualifying leads h...
FREE 7 - Step For a Wildy Profitable Concrete business👉 https://contractor-ceo.com/scaling Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ In this episode of the Concrete Business Playbook, I share with you How Word Of Mouth CAN ACTUALLY KILL Your Business! A controversial topic that some will not agree with, but I give you the reasons why it can kill your business. Customers will look at your...
FREE 7 - Step For a Wildy Profitable Concrete business👉 https://contractor-ceo.com/scaling Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ In this episode of the Concrete Business Playbook, I let you in on the 5 questions that 7 figure businesses ask, that 6 figure businesses do not! When it comes to business, and especially in concrete business. You must train your mind to think how can I aff...
FREE 7 - Step For a Wildy Profitable Concrete business👉 https://contractor-ceo.com/scaling Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ In this episode of the Concrete Business Playbook, I go over the 3 business amplifiers that I will implement into my business in 2025 and you can implement into your business so that you can make a real profit. I go over how I will implement these 3 amplifi...
FREE 7 Minute Training For a Wildy Profitable Concrete business👉 https://contractor-ceo.com/scaling Have a quick question? Dm me 👇 @itstylerlink Wanna learn more about our services for contractors: https://www.contractorceo.co/ Get 20% of my favorite business software I use to run operations in my business like scheduling jobs, managing crews and even sending invoices and collecting payments from customers. Click link now for %20 off! 🔥https://go.getjobber.com...
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Comments (1)

Noelle Mueller

Great episode, Tyler! As someone working in the paving industry, I found your insights on scaling and marketing extremely valuable. For anyone listening who’s specifically looking for reliable asphalt solutions, I highly recommend checking out these professional https://kwasphaltandconcrete.com/ They offer a full range of services including driveway paving, parking lot striping, sealcoating, and concrete work. Whether you’re starting a new project or maintaining an existing property, partnering with experienced asphalt paving contractors can make a big difference in both quality and long-term cost savings. Thanks again for sharing practical strategies that truly help contractors grow their businesses!

Jul 28th
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