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Million Dollar Nonprofit
Million Dollar Nonprofit
Author: Tom Kelly
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Welcome to The Million Dollar Nonprofit — the daily podcast for small-but-mighty teams ready to scale their impact without burning out. Hosted by nonprofit growth strategist Tom Kelly, each episode delivers no-fluff strategies to raise more, automate smarter, and finally understand what’s working (and what’s not). Learn how to use AI tools, sharp messaging, and efficient systems to turn clicks into donations, casual supporters into loyal advocates, and your scrappy org into a million-dollar nonprofit. Whether you're solo or leading a small team, this is your playbook for sustainable, scalable fundraising that actually works.
237 Episodes
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Let me ask you something. When’s the last time you built your annual budget and actually enjoyed it? For most nonprofit leaders, budgeting feels painful, confusing, and way too time-consuming. But it doesn’t have to be that way.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a complete, detailed nonprofit budget in minutes using ChatGPT. You’ll learn how to turn your numbers, goals, and key assumptions into a board-ready budget, complete with revenue projections, expense categories, and smart forecasting — no spreadsheets from scratch required.Tom walks through the three-step framework: Plan. Prompt. Polish.Plan: Gather your inputs — income, donor base, grants, events, expense categories, staff, and more. These numbers are the puzzle pieces AI needs to build a realistic draft.Prompt: Turn your data into a living plan. Create multiple scenarios (conservative, moderate, ambitious), adjust for inflation, donor growth, or other assumptions, and let AI model outcomes like a CFO.Polish: Make it board-ready. Generate one-page summaries, tables, or even a script to present your budget clearly to your board or team.Tom shares real examples of nonprofits transforming weeks of tedious work into minutes of clarity. He also includes bonus prompts to create quarterly check-in plans, turning budgeting into an ongoing strategic rhythm.If you’re ready to turn budget chaos into confident decision-making, this episode is your roadmap. Plan. Prompt. Polish.
Let me ask you something. When you set your donor goals each year, are they based on strategy or hope? For most nonprofits, goal-setting sounds like: “Well, we raised $100K last year, so let’s shoot for $150K!” That’s not a plan. That’s a wish with better numbers.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build your own Donor Acquisition Calculator using AI. You’ll learn how to set realistic, data-driven goals that are trackable week by week, eliminating guesswork and making your growth measurable.Tom walks through the three-step framework: Forecast. Factor. Focus.Forecast: Start with the numbers you know — current donors, average gift size, retention rate, and new leads. Plug these into ChatGPT to generate a realistic 12-month donor growth forecast.Factor: Test “what if” scenarios to see how changes in retention, acquisition, or average gift size affect your results. AI can even visualize your projections for board or staff presentations.Focus: Turn insights into action with a 90-day strategy that prioritizes high-ROI activities, like automated donor follow-up, referral campaigns, or micro-giving challenges.Tom shares real examples of nonprofits hitting 100%+ of their revenue goals simply by improving retention and using AI to model growth — all without increasing ad spend or adding staff. You’ll also get bonus prompts to create an AI-powered donor acquisition spreadsheet dashboard in Google Sheets.If you’re ready to stop guessing and start growing with confidence, this episode is your blueprint. Forecast. Factor. Focus.
What would happen if every person on your board started sharing real stories about your mission? Not corporate posts. Not awkward selfies. Just honest, human moments that build trust and visibility.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn your board into powerful content creators without asking them to write a single word. Using simple AI workflows, you’ll capture their stories, convert them into platform-ready posts, and circulate them automatically across social channels.You’ll learn a practical three-step framework — Capture. Convert. Circulate. — that transforms voice notes and quick reflections into authentic, high-performing content that expands reach, boosts credibility, and drives donations. No pressure. No tech overwhelm. Just your board’s voice, amplified.If your board wants to help but doesn’t want to “do social media,” this episode shows you exactly how to make it effortless — and incredibly effective.
Have you ever sat through a board meeting — or a donor conversation — where a board member completely missed the message? They’re talking about programs you sunset years ago, quoting outdated stats, or pitching the wrong story entirely. Painful… and avoidable.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use ChatGPT to create personalized talking points for every board member, so they always sound confident, current, and aligned with your mission.You’ll learn a simple three-step framework — Profile. Personalize. Prepare. — to gather the right context, generate natural talking points each board member will actually use, and automate updates as your mission evolves. No memorization. No scripts. Just authentic, on-brand conversations that drive donors, partnerships, and trust.If you want your board to stop guessing what to say — and start representing your nonprofit like pros — this episode is your playbook.
How many times have you asked your board to fundraise… and felt the awkwardness ripple across the room? Half of them suddenly “need to check their email,” and you’re left wondering why it’s so hard to get them involved.In this episode of The Million Dollar Nonprofit, Tom Kelly shares an AI-powered framework that turns your board into confident fundraisers, without guilt trips, pressure, or outdated “list five friends” exercises.Learn the three-step framework: Equip. Empower. Encourage. You’ll see how to give board members the right tools, match their natural strengths to meaningful fundraising roles, and automate follow-ups that motivate instead of nag. Real-life examples show boards that went from dreading fundraising to driving record-breaking results — all with AI guidance.This episode is your blueprint to turn your board into your nonprofit’s secret fundraising weapon, effortlessly and effectively.
How often do you send your board a friendly reminder email… and hear nothing but crickets? For most nonprofit leaders, keeping board members engaged feels like babysitting: chasing updates, nudging on tasks, and hoping someone reads your emails.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI to automate your board’s reminders, updates, and action items, so everyone stays aligned, accountable, and engaged — without you sending a single nudge.Learn the three-step framework: Remind. Report. Reconnect. You’ll see real examples of nonprofits that tripled board engagement, improved attendance, and empowered members to lead. With AI handling reminders, summaries, and conversation prompts, you can focus on mission, strategy, and impact — not chasing your board.This episode is your blueprint to turn passive board members into proactive partners, automatically.
When was the last time you walked into a board meeting calm, prepared, and confident? For most nonprofit leaders, board meetings are chaos disguised as leadership: scrambling to print reports, last-minute slide edits, and endless spreadsheets.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to create a Smart Boardroom Brief using AI and automation. You’ll learn how to collect the right data, condense it into a one-page actionable summary, and communicate it automatically to your board, all without late nights or spreadsheet stress.Tom breaks down the three-step framework: Collect. Condense. Communicate. You’ll see real examples of nonprofits saving hours of prep time, engaging their boards more effectively, and making meetings productive rather than exhausting.If you’ve ever felt frazzled before a board meeting, this episode is your blueprint to calm, clarity, and control.
How many tabs are open in your browser right now? If your answer includes a CRM, email, social media, event software, and accounting tools — you’re running a tab circus, not a nonprofit.In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a Nonprofit Command Center using Google Sheets and AI. You’ll learn how to sync your data from multiple platforms, simplify insights with AI, and visualize performance in real time — all without expensive software or a data analyst.Tom breaks down the three-step framework: Sync. Simplify. See. You’ll see real examples of nonprofits consolidating donor, volunteer, and event data into a single dashboard, automating analysis, and saving hours every week while making smarter, faster decisions.If you’ve ever felt buried in tabs or behind on reporting, this episode is your blueprint to centralized clarity and mission-focused leadership.
How many times have you launched a “can’t miss” campaign — only to watch it fall flat? You’re not alone. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to move from gut feel to data real using AI. You’ll learn how to test and validate your ideas before you spend time, money, or energy — so you only invest in campaigns that actually work.Tom breaks down a three-step framework — Explore. Evaluate. Experiment. — showing how AI tools like ChatGPT, Zapier, and Google Sheets can help you identify what resonates with your donors, test your ideas fast, and optimize in real time. You’ll even hear a real-world example of a nonprofit that validated its campaign concept and turned it into its biggest win of the year.Because great leaders don’t just dream big — they validate smarter. Tune in to learn how to use AI as your pre-launch strategist and finally stop guessing what’ll work.
Are you tired of pulling reports two weeks too late — or never getting around to them at all? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to set up automated performance reports that track your metrics daily, weekly, and monthly — without touching a spreadsheet.You’ll learn how to:✅ Decide what metrics actually matter for daily, weekly, and monthly success.✅ Design automations using ChatGPT, DonorBooks, and Zapier to summarize your data in seconds.✅ Deliver smart reports to your team and board automatically, so you always know what’s working.Tom also shares how one youth mentoring nonprofit built a reporting system that sends daily updates, weekly insights, and monthly summaries — all in under two hours of setup — saving time and improving decisions across the team
Tired of spending hours piecing together donor reports that no one actually reads? In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use AI + automation to create custom donor reports in seconds — no spreadsheets, no stress, no late-night data cleanups.You’ll learn how to:✅ Pull clean donor data from your CRM or spreadsheet (without losing your mind).✅ Prompt ChatGPT to analyze and summarize key insights instantly.✅ Polish your reports for any audience — from board members to funders — and even automate the entire process with tools like Zapier or Make.Tom also shares how one nonprofit used this exact system to create The Donor Pulse — an automated weekly report that improved board engagement and donor retention, while saving their director hours every week.If you’re ready to replace chaos with clarity, this is the episode that’ll change how you manage your data forever.
Let’s be honest — most nonprofit dashboards feel like a punishment. Endless numbers, outdated charts, and too many metrics that don’t matter. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to build a Smart Dashboard that actually helps you lead — not just report.You’ll learn how to use the Measure. Monitor. Mobilize. framework to:✅ Measure what really matters — and cut the rest.✅ Monitor results in real time with AI and automation.✅ Mobilize your team with action steps driven by live data.Tom shares how one regional food bank used a simple Looker Studio dashboard connected to DonorBooks, Mailchimp, and Facebook Ads to boost fundraising by 29% in three months — all by checking one dashboard, once a week.If you’re tired of spreadsheets and ready for clarity that drives results, this episode will show you exactly how to build a dashboard that thinks with you, not against you.
Imagine knowing exactly which donors are about to give again — and which ones are slipping away — before it happens. In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to use AI to spot donor trends early, so you can act fast, deepen relationships, and prevent churn before it starts.You’ll learn how to:✅ Observe — Use AI to detect subtle donor behavior changes.✅ Organize — Segment donors into Champions, Drifters, and Sleepers with personalized messaging.✅ Optimize — Predict future donations and automate timely outreach that keeps supporters connected.Tom shares how one arts nonprofit used AI to increase upgrades by 33% in a single quarter — all by tracking attendance and engagement patterns.This episode is your step-by-step guide to turning data into decisions — and donors into lifelong champions.
Ever launch a campaign you knew was great — only to watch it flop? Meanwhile, something you wrote in five minutes takes off?That’s not luck — that’s data. In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to use past campaign data and AI to forecast your next fundraising results before you even hit “publish.”Using the Collect. Compare. Correct. framework, you’ll learn how to:✅ Collect — Gather your best-performing campaign data from emails, social, and donation reports.✅ Compare — Use ChatGPT to analyze patterns, tone, and timing that predict success.✅ Correct — Adjust copy, visuals, and structure before launch based on AI insights.Tom shares how one youth mentoring nonprofit used this exact process to analyze 12 months of data and discovered which stories, days, and images drove 47% more donations — all before launching their next campaign.If you’re ready to stop guessing and start predicting, this episode gives you the blueprint to launch smarter, not harder.
Is your inbox eating your week? Between donor questions, volunteer messages, and random spam, email chaos can quietly drain hours of your time — every single day.In this episode of The Million Dollar Nonprofit, Tom Kelly reveals how to build a Smart Inbox that uses AI to sort, route, and even draft replies automatically — all while sounding 100% human.You’ll learn how to:✅ Detect — Train AI to recognize message intent (donor, volunteer, vendor, etc.).✅ Direct — Automatically route messages to your CRM, team, or folder with Zapier or Make.✅ Deliver — Send human-sounding replies written in your tone, instantly.Tom also shares how a small animal rescue used this system to cut inbox time by 15 hours per week — all while improving donor satisfaction, because fast feels professional.This episode shows you how to stop babysitting your inbox and start leading again — with AI as your assistant, not your replacement.
If your inbox feels like a full-time job, this episode is for you. In The Million Dollar Nonprofit, Tom Kelly reveals how to train an AI version of yourself to handle emails, DMs, and FAQs — all in your tone, your style, and your personality.Using the Model. Memory. Message. framework, you’ll learn how to:✅ Model — Teach AI your unique communication style so replies sound authentically you.✅ Memory — Feed it your organization’s mission, FAQs, and programs to give context to every answer.✅ Message — Automate smartly with boundaries, letting AI handle the repetitive stuff while you focus on relationships.Tom shares a real example of a nonprofit that trained an AI “assistant” named Amy — a digital twin who replies instantly to volunteers, donors, and press inquiries, saving the team 12 hours a week. She sounds so real, most people don’t even know she’s AI.If you’ve ever wished you could clone yourself to stay on top of messages without burning out, this episode shows you exactly how to do it — without losing your human touch.
If your inbox feels like a full-time job, this episode is for you. In The Million Dollar Nonprofit, Tom Kelly reveals how to train an AI version of yourself to handle emails, DMs, and FAQs — all in your tone, your style, and your personality.Using the Model. Memory. Message. framework, you’ll learn how to:✅ Model — Teach AI your unique communication style so replies sound authentically you.✅ Memory — Feed it your organization’s mission, FAQs, and programs to give context to every answer.✅ Message — Automate smartly with boundaries, letting AI handle the repetitive stuff while you focus on relationships.Tom shares a real example of a nonprofit that trained an AI “assistant” named Amy — a digital twin who replies instantly to volunteers, donors, and press inquiries, saving the team 12 hours a week. She sounds so real, most people don’t even know she’s AI.If you’ve ever wished you could clone yourself to stay on top of messages without burning out, this episode shows you exactly how to do it — without losing your human touch.
What if your next campaign felt less like a one-off fundraiser and more like a Netflix series — something donors couldn’t stop following?In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Plot. Pace. Payoff. storytelling framework — an AI-powered approach to building campaigns that hook your audience, build anticipation, and deepen emotional connection.You’ll learn how to:✅ Plot — Map out your 5-part story arc like a show season, complete with tension, hope, and resolution.✅ Pace — Release each story strategically to build momentum and anticipation.✅ Payoff — Close your “season” with gratitude, results, and a teaser for what’s next.Tom shares how one children’s hospital used this exact format for a six-week series called The Healing Season — doubling donations and inspiring donors to ask, “When does Season Two start?”If your nonprofit wants to turn casual readers into loyal fans, this episode gives you the exact system to transform your storytelling from random posts to cinematic connection.
What if your next campaign felt less like a one-off fundraiser and more like a Netflix series — something donors couldn’t stop following?In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down the Plot. Pace. Payoff. storytelling framework — an AI-powered approach to building campaigns that hook your audience, build anticipation, and deepen emotional connection.You’ll learn how to:✅ Plot — Map out your 5-part story arc like a show season, complete with tension, hope, and resolution.✅ Pace — Release each story strategically to build momentum and anticipation.✅ Payoff — Close your “season” with gratitude, results, and a teaser for what’s next.Tom shares how one children’s hospital used this exact format for a six-week series called The Healing Season — doubling donations and inspiring donors to ask, “When does Season Two start?”If your nonprofit wants to turn casual readers into loyal fans, this episode gives you the exact system to transform your storytelling from random posts to cinematic connection.
Does your nonprofit’s content feel scattered and reactive? One week it’s a post here, another week it’s silence. In this episode of The Million Dollar Nonprofit, Tom Kelly shares how to build a Nonprofit Media Calendar using ChatGPT + Google Sheets, so your content finally runs on rhythm — not chaos.You’ll learn the Plan. Populate. Publish. framework that keeps your team organized and consistent:✅ Plan — Map out your content rhythm across platforms, campaigns, and donor moments.✅ Populate — Use ChatGPT to bulk-generate social post ideas, themes, and CTAs instantly.✅ Publish — Automate posting with Zapier and Buffer so your calendar updates itself.Tom breaks down how one local food bank turned a simple Google Sheet into a full content command center — boosting engagement by 38% without hiring extra help.If you’re tired of scrambling to post and ready to plan like a pro, this episode gives you the exact workflow to organize your messaging, save time, and stay consistent all year long.






















