The Brand Believer | Branding, Marketing, Faith & Business for Christian Women Entrepreneurs

Are you spending more time watching your competitors than serving your customers? You’re not alone. In this episode, we talk about how comparison and imposter syndrome can sneak into your business and how choosing customers over competition can shift everything... from your mindset to your bottom line.In this episode, you’ll learn:How to stop comparing your business to others and stay focused on your callingWhy your competition isn’t the problem, distraction isPractical ways to reconnect with your customers and their real needsHow to build a brand that feels confident, clear, and customer-centeredWhy serving your customers deeply is the key to lasting successIt’s time to stop watching what everyone else is doing and start serving the people who are already in front of you.About The Brand Believer- Lisa Lord (aka LiLo)I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.Branding Services | Get to Know Me | Follow on Instagram | Book a Free Branding CallEpisode LinksIf you’re not sure whether your website and brand are speaking clearly to your customers, I’ve got something to help. Grab your free Website Report Card and get instant feedback on how well your site connects with your audience, what’s working, and where you can improve. It’s simple, quick, and designed to help you focus on what really matters... your customers.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!

If you’ve ever tried to do everything in your business, you already know how exhausting that can be. The truth is, you weren’t meant to do it all... and you don’t have to. In this episode, we’re talking about how outsourcing can grow your business and why delegating isn’t a luxury, it’s a growth strategy.You’ll learn:Why outsourcing is one of the smartest moves for women business ownersHow letting go helps you grow faster and reduce overwhelmWhat to delegate first so you can focus on what you do bestThe mindset shift that helps you see outsourcing as an investment, not an expenseIf you’re ready to stop juggling every task and start running your business with more peace, purpose, and professionalism, this episode is for you.About The Brand Believer- Lisa Lord (aka LiLo)I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence. Learn More About Me | Book a Free Branding Call | Follow on InstagramEpisode LinksIf you’re ready to outsource your branding, photos, or website so you can focus on what you do best, let’s chat. You can schedule a free branding call with me here, and together we’ll figure out the best next step to make your business look and feel as professional as it truly is.Want to try Honeybook and wow your customers? Check this out and get an exclusive discount! Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!

You can tell a high-end brand the moment you see it... the colors, the confidence, the way it all feels intentional. In this episode, we’re talking about what a high-end brand really looks like and why it matters if you want to attract premium clients and charge what you’re worth.You’ll learn:What separates a high-end brand from an average oneWhy your visual identity and client experience matter so muchHow perception affects pricing, trust, and growthSimple ways to start elevating your own brand right nowIf you’ve been wondering how to make your business look and feel more professional, this episode will help you see your brand through fresh eyes and take your marketing to the next level.About The Brand Believer- Lisa Lord (aka LiLo)Your website is often the first place people decide if they want to work with you... and you only have seconds to make the right impression. I’m Lisa (aka LiLo), and I design Showit websites that not only look professional but also feature branded photos that build trust. With strategy, messaging, photos, and visuals working together, your site becomes a tool that connects with clients and helps your business grow. Branding Services | Get to Know Me | Follow on Instagram | Book a Free Branding CallEpisode LinksWant to know if your website looks as high-end as it should? Grab my Free Website Report Card and find out what’s working, what’s confusing, and how to elevate your brand so it reflects the value you bring. It’s fast, free, and so helpful for making your brand look more professional and polished.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!

When life slows down and answers feel far away, waiting can feel like the hardest part. But what if waiting isn’t wasted time? In this episode of The Brand Believer Podcast, is all about how to wait well, with peace, purpose, and persistence (even when you can’t see what’s next).You’ll learn:Why waiting is not passive and how to take faith-filled actionHow “proximity over pace” can shift your focus and strengthen your brandWhy persistent prayer and peace matter more than progressHow to stay grounded in your business, branding, and faith during seasons of waitingWhether you’re waiting on a breakthrough, a client, or clarity, this episode will remind you that God’s timing is perfect and His goodness is still running after you.About The Brand Believer- Lisa Lord (aka LiLo)I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.Book a Free Branding Call | Follow on Instagram | Free Website Report CardHere is the Album for the song “Goodness of God/Praise the Name”. It is the 8th track on the album.The Bible Recap reading planEpisode 24: What Gratitude Did For My Business that Hustle Couldn’tCan you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!

Your website is your online home and it should be working hard to bring you clients and revenue. In this episode of the Brand Believer podcast, I’m sharing five website fixes you can do in 10 minutes or less to make your site more effective right away.Here’s what you’ll learn:How to replace stock photos with authentic images that build trustWhy reviews and testimonials instantly boost credibilityThe importance of checking links so your site works seamlesslyHow to write clear, SEO-friendly headers that say what you do and who you serveSimple ways to make it easy for people to contact youWant even more support? Try my free website report card tool to see how your site is really performing.And don’t miss  Episode 11: Stop Doing This in Your Messaging – How to Strengthen Your Brand Voice to tighten your brand’s language, and Episode 21: Your Website Called… It’s Tired of Being Ignored for even more practical website tips. About The Brand Believer- Lisa Lord (aka LiLo)I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.Book a Free Branding Call | Follow on InstagramCan you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!

If your business feels stale or boring, it’s time to bring back the fun. In this episode of the Brand Believer business podcast, I share simple, creative ways to spice up your brand so you can reconnect with your audience and make business exciting again.Here’s what you’ll discover:Easy personal touches that make your brand more memorableHow to turn content creation into something fun instead of a choreCreative, low-cost surprises that help your brand stand outWhy adding fun energy to your branding attracts more clientsBy the end, you’ll have fresh ideas to spark joy in your business and practical ways to make business fun again.About The Brand Believer- Lisa Lord (aka LiLo)I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.Book a Free Branding Call | Follow on InstagramEpisode LinksI’d love to hear how you’re spicing up your brand! Send me an email at lisa@photolilo.com or share on social media and tag me @lilophotographyandbranding so I can cheer you on.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!

Think Pinterest is just for recipes and DIY? Think again. Pinterest strategist Laura Rike joins me to break down exactly how to use Pinterest for business—especially if you're a solopreneur, service provider, or content creator. This platform is a powerful visibility tool that can work for you long after you hit “publish.”What you'll learn in this episode:Why Pinterest is a search engine, not just another social platformHow to turn your existing content into powerful pinsCommon mistakes to avoid when marketing on PinterestThe truth about video pins vs. static pins (and what works best)How to get started even if you're overwhelmed or short on timeWhether you're building a brand from scratch or rebranding your business, Pinterest might be the missing piece of your marketing strategy.About The Brand Believer- Lisa Lord (aka LiLo)I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.Book a Free Branding Call | Follow on InstagramEpisode LinksInspector Tool LinkFind out more about LauraPinterest Board Title Help Guide PDF: Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!

If your brand feels invisible or like you’re blending in, it’s time to change that. In this episode of the Brand Believer business podcast, I’m breaking down how positioning your brand for profit can make you stand out, attract the right clients, and grow with confidence.Here’s what you’ll walk away with:How to identify your people and speak directly to themWhy your unique selling proposition (USP) is the secret to standing outThe role of consistency in building trust and recognitionHow to evolve your brand with intention so it stays relevantBy the end, you’ll know exactly how to position your brand so it works for you and not against you.About The Brand Believer:I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.Book a Free Branding Call | Follow on InstagramEpisode Links: Ready to stop blending in and finally stand out? Let’s talk about how to position your brand for profit. Book a free 15-minute strategy call and walk away with fresh clarity and simple next steps to move your brand forward.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!

Even 8-figure business owners make branding mistakes. Here is what you can learn from their mistakes (and that you might be making too). These are the branding mistakes that cost you time, clients, and credibility. In this episode, I’m breaking down a real-life case study from a high-earning client who was struggling behind the scenes with a brand that didn’t reflect her value.Here’s what you’ll learn:Why “cheap-looking” branding could be silently costing you high-end clientsHow a scattered brand presence creates confusion (and how to fix it)The content mistake most successful entrepreneurs are makingHow to elevate your brand so it works with you…not against youWhether you're building or scaling, these branding mistakes can sneak in at any stage. Let’s make sure your brand reflects the business you’ve worked so hard to build.About The Brand Believer- Lisa Lord (aka LiLo)I'm Lisa (aka LiLo) and I help business owners build full, strategic brands from the start to finish. Whether you're building a brand from scratch or rebranding your business for the next level, I guide you through the entire process. I help with brand strategy, logo design, brand photography, and website creation. I create cohesive, high-impact brands that help you show up, stand out, and grow with clarity and confidence.Episode LinksBook a Free Branding Call | Follow on InstagramCan you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!

There’s a lot of noise in the business world around manifesting your dream life, but as a faith filled business owner, you’ve got something better: the truth of God’s Word. In this powerful (and deeply personal) episode , I’m sharing how to speak truth over your business, why I’ve let go of manifestation, and how Scripture shapes my mindset and actions each day.Here’s what you’ll walk away with:Why speaking God’s Word is more powerful than manifesting outcomesSimple ways to declare truth over your day, your clients, and your goalsA look at my personal daily rhythm with Scripture and businessEncouragement to anchor your strategy in faith, not fearA free printable with verses to speak over your businessWhen you know what’s true, you can speak it with confidence, and that changes everything.OTHER EPISODES MENTIONED TODAYEpisode 24: What Gratitude Did For My Business That Hustle Couldn’tLINKS FROM TODAY’S EPISODEStop manifesting. Start declaring. Grab the free list of Scriptures to Speak Over Your Business HERE and start filling your day with truth, peace, and powerful promises from God. Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on InstagramWant more Brand Believer podcast information? Check this out!

What if the part of your brand that’s holding you back… is the part no one sees?In this episode, I’m joined by systems expert Sarah Jacobson to talk about back end branding: The behind-the-scenes workflows that shape your brand experience and make or break your business growth. Whether you're feeling overwhelmed, burnt out, or just stretched too thin, this conversation will help you clean up the backend so you can scale with confidence.Here’s what you’ll learn:• Why a polished front-end brand isn’t enough• How backend chaos erodes trust (and costs you clients)• The $100K bottleneck solopreneurs face—and how to fix it• How automation adds personality instead of removing it• Practical ways to simplify your systems without the tech overwhelmIf you’re tired of doing everything yourself and wondering why growth feels so hard, this is the missing piece. Let’s talk about what your backend is really saying about your brand.LINKS FROM TODAY’S EPISODEGrab Sarah’s CEO focus filter here.Follow Sarah here on LinkedIn.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on InstagramWant more Brand Believer podcast information? Check this out!

AI is everywhere, but your clients still want you. In this episode of the Brand Believer Podcast, I’m sharing why adding a personal touch is the secret to growth in today’s digital world. If you’re ready to build real human connection and create a brand people trust, this one’s for you.Here’s what you’ll gain by tuning in:Why human connection is your biggest advantage in a tech-heavy worldHow to use stories, voice memos, and simple touchpoints to stand outPractical ways to show up authentically without oversharingWhat big brands are doing AND how small businesses can do it betterHow your face and voice can directly impact business growthYou don’t need to compete with AI... you just need to be you. Let’s talk about how to make your brand more human and more profitable.LINKS FROM TODAY’S EPISODEI want to hear from you! How are you humanizing your brand right now? Whether it's something simple or a strategy that's really working, shoot me a DM on Instagram or send me an email lisa@photolilo.com. I’d love to hear it and share your idea with others in our community!Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Want more Brand Believer podcast information? Check this out!Feeling like your brand could use a fresh set of eyes? Sometimes, a little expert guidance is all it takes to turn ‘good enough’ into unforgettable! Book a free call with me, and let’s dive into your brand together. If you’re ready for a boost of clarity and creativity, let’s chat.

Marketing What They Want vs. Delivering What They NeedEver feel like your audience just doesn't get what you're really offering? You're not alone. In this episode, we’re breaking down how to connect with your ideal clients by speaking their language, so you can sell what they think they want and deliver what they actually need.Here’s what you’ll walk away with:A smarter way to frame your offers for real connectionThe key to writing messaging that resonates and convertsHow to uncover your audience’s internal struggles (not just their surface needs)Why this isn’t manipulative…it’s service-based marketing that worksIf you’re stuck trying to explain your value or in your marketing, this one’s a must-listen.LINKS FROM TODAY’S EPISODEWant help crafting messaging that actually connects with your dream clients? Book a free branding consult call and let’s uncover what they really need so you can confidently market what you offer.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on Instagram

How Do I Choose the Right Colors for My Brand?Wondering if your brand colors are working—or if you should change them altogether? In this episode, we’re diving into how to choose the right colors for your brand without the stress, second-guessing, or perfectionism.You’ll walk away with:Permission to evolve your brand colors without guiltA simple framework for picking colors that reflect your brand’s vibeTips for creating a cohesive palette with neutrals, accents, and contrastTools to visualize and test your colors before you commitConfidence to wear and share your brand colors in every part of your businessForget the overthinking—your brand colors are about alignment, not rules.OTHER EPISODES MENTIONED TODAYEpisode 34: How to Dress for Your Brand (and for Life) — With Monika NielsenLINKS FROM TODAY’S EPISODEStill second-guessing your palette? Hop on a free 15-minute call and let’s make sure your brand colors are doing their job.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on Instagram

How to Create Better Content with Just Your PhoneThink you need fancy gear to show up confidently online? Think again. In this episode, we’re breaking down simple, effective ways to create better content using just your phone...no overwhelm, no excuses.You’ll learn how to:Instantly improve your video quality with one simple fixCapture scroll-stopping B-roll without being on cameraUse your everyday life as content goldOrganize and repurpose videos so nothing gets wastedBuild a content system that works for your actual lifeWhether you’re batch-creating with a biz bestie or just getting started, this is your sign to show up smarter…not harder.LINKS FROM TODAY’S EPISODEGimbal for PhoneSuction Cup Phone HolderTripod with Ring LightWant scroll-stopping content without the stress? I’ll help you plan it, shoot it, and organize it. It is time to start showing up! Click here and let’s chat.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on Instagram

Think ChatGPT is just “okay”? You might be using it wrong. In this episode, I’m sharing my 3 favorite tricks that have transformed how I use AI in my business and how you can too. These aren’t techy or complicated... they’re smart, simple, and made to help women business owners save time and get clarity fast.You’ll Learn:How to write better prompts (and stop going back and forth)The secret phrase that gets ChatGPT to dig deeperHow to make AI act like a branding coach, content strategist, or even your favorite biz mentorWhether you're brand new to AI or ready to level up, these hacks will help you make ChatGPT work for you.Prompt Help: Copy, tweak, and use this inside ChatGPT to get better, faster results:“I want to [insert your goal clearly]. Act like a [insert expert or coach type here, e.g., ‘branding expert’ or ‘Pinterest strategist’]. I need help with [explain the task or deliverable: e.g., blog titles, launch plan, SEO strategy, etc.]. My audience is [briefly describe your ideal client]. The goal is [insert your outcome: clicks, sales, sign-ups, etc.]. Ask me any questions you need before you begin.”Sample Prompt I used:“I want to start showing up on Pinterest to get more clients for my website design. Act like a Pinterest expert. I need 5 pin titles, descriptions with keywords, and tags that will help me get found. My audience is women coaches and creative entrepreneurs. The goal is to drive sign-ups for my free website audit. Ask me any questions before you start.”LINKS FROM TODAY’S EPISODECan you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on InstagramWant more Brand Believer podcast information? Check this out!Feeling stuck or unsure if you're using AI (or your brand) the right way?Let’s take the guesswork out of it. Book a free call with me and we’ll talk through where you’re spinning your wheels, and how to turn AI and strategy into real momentum. If you’re ready for more confidence, clarity, and content that actually connects…let’s chat.

Are you feeling constantly busy but not actually making money? In this episode, I share how the 80/20 rule helped me uncover what truly drives revenue and how letting go of nonessential tasks can create more space and profit in your business. Why less work can mean more money isn’t just a catchy phrase... it’s a mindset shift.Here’s what you’ll walk away with:Clarity on what the 80/20 rule means for your businessHow to identify your true revenue-generating tasksWhy perfectionism and busywork might be holding you backA practical method to track your time and boost your impactEncouragement to let go of what’s not working—and focus on what isIf you’re ready to work less and grow more, this episode is for you. Tune in and start building a business that actually works for you.Other Episodes Mentioned TodayEpisode 25:The Branding Framework That Changed My BusinessEpisode LinksWhat if clarity was just one conversation away? If you’re spinning your wheels and not sure where your money is actually coming from, let’s talk. Book a free 15-minute call and I’ll help you spot the revenue drivers hiding in plain sight.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on InstagramWant more Brand Believer podcast information? Check this out!

What if getting dressed could help you show up more confidently in your business? In this inspiring conversation with wardrobe stylist, closet coach and color expert Monika Nielson, we explore the powerful connection between your style, your confidence, and your brand.In this episode, you’ll learn how to:Align your wardrobe with your current season of life and businessUse your style to show up with more confidence and clarityLet go of clothing that no longer supports your visionCreate go-to outfits that reflect your brand valuesDress with purpose—whether you're on stage or behind the scenesMonika’s practical tips and warm encouragement will help you feel seen, confident, and ready to elevate how you show up every day.LINKS FROM TODAY’S EPISODEConnect with Monika on InstagramCheck out Monika’s websiteCan you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on InstagramWant more Brand Believer podcast information? Check this out!

Failure can feel heavy, but it doesn’t have to define your journey. In this honest and vulnerable episode, I’m sharing what happened when a recent launch totally flopped and what I learned through the process. If you’ve ever felt the sting of disappointment in your business, this one’s for you.Here’s what you’ll walk away with:A healthier mindset around failure and setbacksThe difference between guilt and shame in businessHow to evaluate what went wrong and why it mattersEncouragement to get back up and try againA reminder that your value isn’t tied to your resultsFailure doesn’t mean it’s over. It just means you’re learning. Let’s reframe it together.OTHER EPISODES MENTIONED TODAYEpisode 31: What's Keeping You Stuck in Your BusinessLINKS FROM TODAY’S EPISODEWhether you’re wrestling with a failed launch, second-guessing your brand, or just feeling stuck in the process... there’s a way through. Let’s talk about it. Grab a free 15-minute call with me and get the support and clarity you need to keep building a brand that actually works.Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on Instagram

Whether you’re DIY-ing your branding shoot, swapping with a friend, or planning ahead for a future session, knowing where to find branding inspiration that actually works is key. In this episode, I’m sharing how to gather visual ideas that help you feel confident and show up like the expert you are.Here’s what you’ll walk away with:The top 3 places to gather powerful branding inspirationWhy Pinterest is your new secret weapon for photo planningHow to use Instagram and websites to find scroll-stopping ideasWhat to avoid so you don’t fall into the comparison trapA simple way to organize your inspiration for future shootsWhether you're DIY-ing it or working with a pro, this episode will help you feel confident and prepared. Listen now—and save it for later when you’re ready to plan your next shoot.OTHER EPISODES MENTIONED TODAYEpisode 14: 5 Signs You Need a Rebrand. LINKS FROM TODAY’S EPISODEOverwhelmed with planning your shoot? I’ll help you map out every detail—from poses to props—so you walk in ready to shine. Book your free brand call today and let’s get started!Can you help a girl out?? Reviews are so important for podcasts. Leave a review and write a few words on iTunes to help others find the podcast. Connect with Lisa on InstagramWant more Brand Believer podcast information? Check this out!