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The Right Moves
The Right Moves
Author: Elle Baron
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© Elle Baron
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Welcome to The Right Moves, the podcast here to support you as a coach or service-provider through the highs and lows of growing your business and building your brand.
Hosted by brand and website designer Elle Baron, this podcast is packed with no-nonsense advice on branding, social media, web design, marketing, client attraction & a whole lot more.
Each episode unpicks strategies that work - no fluff, just the right moves to help you grow and thrive. You can expect expert interviews, actionable tips, and a whole lot of truth about what it really takes to grow your business in today’s world.
Hosted by brand and website designer Elle Baron, this podcast is packed with no-nonsense advice on branding, social media, web design, marketing, client attraction & a whole lot more.
Each episode unpicks strategies that work - no fluff, just the right moves to help you grow and thrive. You can expect expert interviews, actionable tips, and a whole lot of truth about what it really takes to grow your business in today’s world.
18 Episodes
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Welcome back to The Right Moves! In this Season 2 launch episode, I share how I went from a quiet start to 2025 to being fully booked by the end of the year, and how you can do the same. I break down the practical strategies and step-by-step process that helped me grow my own business, attract high-paying clients, and build a brand and website that truly reflects my value. If you’re a coach or service provider ready to start booking more high-ticket clients consistently, this episode is packed with actionable insights to make 2026 your most profitable year yet.Explore working with meBook a free brand & website strategy sessionFollow me on InstagramConnect with me on LinkedIn
If your website isn’t converting - or worse, you don’t even know why it’s not working - this episode is your wake-up call (and your solution). I’m breaking down the real reasons your website might be quietly repelling dream clients, plus the strategic tweaks you can make to turn things around without needing rebuilding the whole thing from scratch.From messy messaging to confusing CTAs and the Linktree trap so many fall into - I’m covering it all. Think of this as your website clarity session, delivered with love, tough truths, in only 20-minutes. Let’s fix what’s not working and get your site selling while you sleep.Let's connect ↓InstagramLinkedInellebaron.com
Still hiding behind those generic Canva graphics and awkward selfies? It's time to level up. In this episode, I’m joined by brand photographer Jessica Hanlon to talk about how strategic brand photography can help you show up with confidence, authority, and start attracting high-ticket clients.We dive into mindset blocks, planning a shoot with purpose, and how to actually use your photos to grow your brand. If you’ve been hiding - this is your permission to be seen.Connect with Jessica:branding_with_jess jessica_hanlon_photographyWebsiteResources
LinkedIn might feel like a stuffy job board full of CV flexing and humblebrag—but if you’re a coach, consultant or service provider? It’s a goldmine waiting to be tapped. In this episode, I’m sharing exactly how I use LinkedIn to attract aligned, high-ticket clients (without losing my personality or pretending to be someone I’m not). We’re talking how to content creation (what you should be posting), building connection with your audience and turning your profile into a quiet little conversion machine.You’ll learn how to create magnetic content using the TOFU/MOFU/BOFU strategy, why most people are getting it wrong, and the six key things you need to fix on your profile today. This is your no-fluff 30-minute pep talk on showing up like a pro and getting booked through LinkedIn.Let's connect ↓InstagramLinkedInellebaron.com
Ever feel like you're forcing your business to work in a way that just doesn’t feel right — even though you're following all the “expert” advice? In this episode, I’m joined by Human Design expert Abbey Rae Wilson to unpack how understanding your unique energetic blueprint can totally transform the way you build and run your business. If you’ve ever wondered why certain strategies leave you drained while others light you up — this conversation will explain why, and what to do instead.We break down the core elements of Human Design in a way that’s practical, accessible and ridiculously useful. From making aligned decisions to designing offers that actually feel good, Abbey shares how embracing your Type, Strategy, and Authority can help you stop second-guessing and start creating a business that flows.Connect with Abbey:InstagramWebsite
What if the version of you who's hustling, doubting, and overthinking… isn’t the one who’s meant to get you to that next level? In this episode, I’m joined by female empowerment mentor Ellinor Otter for a deep-dive into the identity shift required to grow a business that actually feels like yours. We’re talking about self-leadership, looking inwards, and the sneaky ways self-doubt can show up - even when it looks like you’re doing everything “right.”This conversation goes beyond strategy. It’s about learning to trust yourself, shedding the conditioning that’s kept you small, and becoming the kind of woman who leads with grounded confidence - even before the results roll in. Whether you're stuck in overthinking, undercharging, or are just ready to build something more aligned, this episode will meet you where you are… and help you move forward.Connect with Ellinor:LinkedInInstagramWebsite
In this episode, I’m chatting with Gunjan Churiwal, a social media marketer and copywriter who helps people connect with brands through spicy storytelling. We’re breaking down what makes a story memorable, how it can elevate your personal brand, and ways to weave storytelling into your marketing to build trust and connection.We also dive into overcoming common mindset blocks like imposter syndrome and fear of judgment, with practical tips to help you show up online authentically. If you’re ready to tell stories that truly resonate AND drive action... this episode is for you!Connect with Gunjan:LinkedInNewsletter
In this episode, I’m pulling back the curtain and sharing the lessons I’ve learned the hard way since starting my business - from the dangers of being a jack of all trades to the powerful shift that happens when you really understand your audience. I’m talking mindset, building genuine relationships with clients, and the importance of staying flexible as your business (and your people) evolve. Spoiler: your business is never truly “done” - and that’s not a bad thing.Whether you're just starting out or a few years in, this is the pep talk I wish I had when I was in the thick of it. It’s honest, a little raw, and filled with the kind of advice that might just save you a few tears.
Email marketing - love it or loathe it, you can’t ignore its power. But let’s be real… most coaches and service providers either avoid it completely or have no clue how to make it actually work for them. Sound familiar? Then this episode is for you.I’m joined by Madeleine Storm, an Email & CRM Consultant who knows exactly how to turn subscribers into paying clients. We’re breaking down why email is still one of the most powerful tools in your business, how to grow your list (without being spammy), and what to actually send to keep your audience engaged.If you’ve ever thought, “Email feels outdated” or “I don’t have a big enough list for it to be worth it,” get ready to change your mind.Connect with Madeleine:LinkedIn: Madeleine StormWebsite: studiodaisy.co
Struggling to stand out in a crowded market get noticed by dream clients? In this episode, I’m joined by Giada Nizzoli, a Marketing Message Mentor for female service providers, to break down how to position yourself as the choice...not just another option. We’ll cover why so many service providers get overlooked, how to craft a message that makes clients say “I need this,” and what to do if you struggle to understand what makes your offers unique.Connect with Giada:LinkedIn: Giada NizzoliWebsite: craftycopy.co.ukMarketing Message Scorecard
If social media feels like a never-ending to-do list that’s getting you nowhere, this episode is for you. Marketing expert Katie Brown joins me to break down how coaches and service providers can actually make social media work for them - without the burnout.We’re talking about what to post to attract clients (not just likes), how to create a content plan that fits your schedule, and the secret to making social media feel sustainable instead of a daily struggle. If you’re tired of guessing what works, this episode is packed with no-fluff, practical strategies you can start using today.Connect with Katie:LinkedIn: Katie BrownInstagram: _hivesocial
If your branding looks a little… DIY, it might be holding your business back. In this episode, I'm diving into the telltale signs that your visuals aren’t doing you any favours, the hidden impact of weak branding on your business, and...most importantly - how to fix it!You don’t need a huge budget to look polished and professional. I’ll walk you through simple, actionable tweaks that will instantly elevate your branding, help you stand out, and attract high-ticket clients with confidence. Let’s get your branding working for you, not against you.Let's connect ↓InstagramLinkedInellebaron.com
Ready to set your business up for success in 2025? In this episode I’ll walk you through a step-by-step audit to uncover what’s working, what’s not, and where your biggest opportunities lie. We’ll review your brand & website, marketing, client experience, and finances - plus, I’ll show you how to gather a goldmine of feedback from past clients.Once the audit is complete, it’s time to set intentional, actionable goals for this new year. From creating a roadmap to keeping yourself accountable, I’ll share practical tips to help you scale your business and hit those milestones.Let's connect ↓InstagramLinkedInellebaron.com
Your website should be doing the heavy lifting in your business - attracting, connecting, and converting dream clients while you focus on what you do best.But here’s the truth: if your website isn’t speaking directly to your ideal clients, it’s just another pretty page gathering dust. In this episode, I’m breaking down exactly how to create a website that works harder than you do. From crafting magnetic copy that connects to must-have design elements and calls-to-action that convert, you’ll learn how to make your website a client-converting machine.—I’m always on the lookout for entrepreneurs and experts who can add value to my audience of coaches and service providers.If you’ve got insights, strategies, or stories that can help my listeners level up their business, you can apply to be a guest on the podcast!Let's connect ↓InstagramLinkedInellebaron.com
Today, I’m joined by the incredible Bo De Vries for a conversation that’s going to completely shift how you think about productivity. Bo is a Women’s Health Educator and cycle syncing expert who helps women align their work with their natural rhythms to boost energy, productivity, and results -without the burnout.In this episode, we’re diving into a topic that’s both practical and powerful - how syncing with your menstrual cycle can help you create a business that works with you, not against you.From maximising your energy during each phase to navigating unavoidable deadlines, Bo breaks it all down in a way that’s easy to understand and totally doable.Get ready to rethink your approach to work, rest, and success - and learn how to use your body’s natural rhythm as your ultimate productivity hack.Connect with BoLinkedIn InstagramBo's course
Today, I’ve got a truly amazing guest for my first-ever interview episode - Colleen Florendo! Colleen is a messaging matchmaker and self-expression coach whose unique approach helps her clients attract “omg, we’re the same vibe” clients by tapping into the power of potent messaging.In this episode, we’re cutting straight to the core of a struggle I know a lot of you have - crafting messaging that actually feels like you and connects with the right people. Colleen’s approach to messaging isn’t just impactful - it’s spicy, magnetic, and, dare I say, transformative. Get ready to rethink everything you thought you knew about self-expression, messaging, and why blending the two is your ticket to true connection and client attraction.Connect with ColleenInstagram & Threads: @selfishlyexpressed Substack: selfishlyexpressed.substack.com
In this juicy episode of The Right Moves, I'm diving into a powerful truth...you are not for everyone. If you’re done playing small and ready to stand out, this one’s for you. I’ll take you back to my early days as a “do-it-all” virtual assistant...spoiler alert: it was a mess.And I'll get into why casting a wide net might feel safe, but in reality, it’s a one-way ticket to blending in with every other coach or service provider similar to you. I’ll share how finding my people changed the game for my business - and why it’s time for you to do the same.This episode will break down exactly how to nail down your target market so you can stop watering down your message and start becoming the go-to choice for your dream clients. Get ready to find your focus, get clear, and build a brand that turns heads - because this episode is all about making moves that actually matter.—I’m always on the lookout for entrepreneurs and experts who can add value to my audience of coaches and service providers.If you’ve got insights, strategies, or stories that can help my listeners level up their business, you can apply to be a guest on the podcast!Let's connect ↓InstagramLinkedInellebaron.com
Welcome to The Right Moves, the podcast for coaches and service providers who are serious about growing their business.
Hosted by brand and website designer Elle Baron, this isn’t just another fluff-filled, boring business podcast. I'm talking real-world insights and practical advice on branding, web design, marketing, social media, and client attraction that actually works.
In each episode, I’ll be spilling the tea on the strategies that drive results - no BS, no gimmicks - just the right moves to get you where you want to be.
You can expect expert interviews, actionable tips, and a whole lot of truth about what it really takes to grow your business in today’s world.
Make sure to hit that follow button so you never miss an episode, the launch is coming November 5th.
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I’m always on the lookout for entrepreneurs and experts who can add value to my audience of coaches and service providers.
If you’ve got insights, strategies, or stories that can help my listeners level up their business, you can apply to be a guest on the podcast!
Let's connect ↓
Instagram
LinkedIn
ellebaron.com





