Growth Digger

The Latency Paradox: Why Speed Alone Won’t Define the Future of AI Customer EngagementHost: Taran Nandha, Founder & CEO, Growth Natives Guest: Rukman Singh, Sr. Director – Customer Success & Experience, Growth NativesEpisode DescriptionFaster AI doesn’t always mean better customer experience.In this episode of Growth Digger, Taran Nandha and Rukman Singh explore the Latency Paradox—the idea that while AI can respond in milliseconds, customer engagement still fails when speed isn’t paired with context, intent, and meaningful resolution.They break down why instant responses often feel robotic, why speed at the interface doesn’t guarantee speed in the system, and how the next phase of AI customer engagement will be defined by understanding, orchestration, and trust—not just response time.What You’ll LearnWhy sub-second AI responses can still create poor experiencesThe difference between response time and resolution timeHow lack of context makes fast AI feel slow and frustratingWhy legacy systems break the promise of real-time AIWhen instant engagement helps—and when it backfiresHow AI-to-human handoffs should feel seamless, not disruptiveWhat metrics matter more than speed in modern CXKey TakeawaySpeed is no longer a competitive advantage—it’s table stakes. The future of AI customer engagement belongs to systems that are fast and thoughtful, fast and contextual, fast and human.Listen If You’reDesigning AI-powered customer support or engagement systemsStruggling with fast bots but low CSAT or trustIntegrating AI with legacy CRM and backend systemsFocused on CX, customer success, or digital transformationLooking to move beyond “instant replies” to meaningful resolution

Templates Can’t Scale Strategy: Why Companies Are Rebuilding with Purpose-Built Web AppsHost: Rahul Sindwani, VP – Operations, Growth Natives Guest: Sumeet Rana, VP – Technology, Growth NativesEpisode DescriptionTemplates feel fast, simple, and cost-effective—until they quietly become the biggest bottleneck in your business.In this episode of Growth Digger, Rahul Sindwani sits down with Sumeet Rana to unpack why companies eventually outgrow templates and why many are rebuilding their digital foundations with purpose-built web applications. From broken workflows and limited scalability to brand sameness and data lock-in, they break down where templates fail—and what custom-built solutions unlock instead.This conversation is a practical look at how strategy, technology, and growth collide when businesses scale.What You’ll LearnWhy templates work early—but fail as businesses growHow templates force companies to adapt their process to toolsThe hidden costs of plugins, workarounds, and licensingWhy scalability, integrations, and data ownership break on templatesHow purpose-built web apps align with real business workflowsWhen it’s the right time to move from templates to custom solutionsThe long-term ROI of building systems designed for your strategyKey TakeawayTemplates solve generic problems. Purpose-built applications solve your problems. If your growth depends on flexibility, integrations, and differentiation, templates will eventually hold you back.Listen If You’reScaling beyond basic websites or landing pagesDealing with broken workflows and patchwork solutionsPlanning multi-product, multi-market, or mobile-first growthTired of template limitations and rising long-term costsExploring custom web or full-stack application development

Beyond Content Creation: How AI Shapes Content Research, Workflow, and DistributionHost: Taran Nanda, Founder & CEO, Growth Natives Guest: Akanksha Dass, Director of Marketing & Communications, Growth NativesEpisode DescriptionAI hasn’t replaced content creators—but it has completely reshaped how content is researched, created, optimized, and distributed.In this episode of Growth Digger, Taran Nanda sits down with Akanksha Dass to explore how AI is quietly rewiring modern content workflows. From research and structured ideation to optimization and multi-channel repurposing, this conversation breaks down what’s actually changed—and what still requires human thinking.This episode goes beyond “AI writes content” to show how high-performing teams use AI to build clarity, consistency, and authority at scale.What You’ll LearnWhy traditional content strategies no longer scaleHow AI transforms content research and audience insightThe shift from one-off publishing to content systemsWhy the draft is no longer the most important partHow AI supports optimization beyond traditional SEOThe modern AI-powered content workflowWhat AI really means for writers, strategists, and editorsA practical comparison of old vs new content production modelsKey TakeawayTeams winning with AI aren’t producing more content—they’re producing smarter content. AI accelerates the process, but human insight still defines the message.Listen If You’reA marketer building scalable content programsA content leader navigating AI adoptionA writer or strategist adapting to modern workflowsA growth team focused on clarity, consistency, and impact

Understanding Einstein AI: Salesforce’s AI-Powered Platform for Smarter Business SolutionsHost: Taran Nandha, Founder & CEO – Growth Natives Guest: Tushar Misri, Practice Head – Salesforce, Growth NativesAI is no longer a “future concept”—it’s already transforming how businesses operate. In this episode of Growth Digger, host Taran Nandha sits down with Salesforce expert Tushar Misri to unpack Einstein AI, Salesforce’s native AI platform that’s helping organizations turn overwhelming amounts of CRM data into real-time insights, predictions, and smarter decisions.From making sense of billions of data points to embedding intelligence directly inside Sales, Service, and Marketing workflows, this conversation breaks down why Einstein AI has become such a critical tool for modern businesses—and why it’s far more accessible than most people think.What you’ll learn in this episode:What makes Einstein AI different from standalone AI toolsHow Salesforce uses AI to deliver billions of predictions every dayThe shift from traditional, passive CRMs to proactive, AI-powered systemsEinstein AI’s core capabilities: predictive analytics, machine learning, and NLPReal-world use cases across retail, financial services, healthcare, manufacturing, and B2B sales & marketingCommon challenges in AI adoption—from data quality to user adoption—and how to overcome themA clear, 9-step roadmap to get started with Einstein AI and scale it across your organizationKey takeaway: Einstein AI isn’t about replacing people—it’s about empowering teams with intelligence, automation, and insights that help them work smarter and make better decisions.If you’re exploring Salesforce AI, looking to modernize your CRM, or trying to unlock more value from your data, this episode offers a practical and business-friendly guide to getting started.🎧 Tune in to Growth Digger and discover how Einstein AI is turning CRM data into a true growth engine.

AI Meets HubSpot: The Real Playbook for Chatbot Integration in 2025Host: Taran Nandha, Founder & CEO – Growth Natives Guest: Gaurav Rajput, Sr. Director of MarTech – Growth NativesAI chatbots are everywhere—but most still fall short of delivering real business impact. In this episode of Growth Digger, host Taran Nandha is joined by Gaurav Rajput to break down what actually makes AI chatbots work in B2B: deep, thoughtful integration with HubSpot.This conversation goes beyond surface-level automation to explore how conversational AI, when connected to CRM data, can qualify leads, personalize engagement, streamline operations, and drive measurable revenue. Together, Taran and Gaurav unpack a practical, no-fluff playbook for chatbot integration in 2025—built for teams that want results, not just shiny tools.What you’ll learn in this episode:Why AI chatbots fail without CRM integration—and how HubSpot changes the gameHow integrated chatbots deliver truly contextual, 24/7 customer engagementThe real business benefits of chatbot + HubSpot integration: lead management, smarter data usage, and cost savingsA step-by-step framework to implement AI chatbots the right wayHow to define clear chatbot objectives before choosing toolsBest practices for chatbot tone, workflows, and user experienceWhy testing, optimization, and feedback loops are critical to long-term successWhen to automate—and when to bring in human teamsKey takeaway: AI chatbots aren’t just support tools anymore—they’re becoming core growth infrastructure. When integrated with HubSpot, they stop being “floating islands” and start functioning as intelligent, revenue-driving systems.If you’re looking to scale conversations, improve data accuracy, and future-proof your customer experience strategy, this episode delivers a clear, actionable roadmap.🎧 Tune in to Growth Digger and learn how to turn AI chatbots into a real growth engine in 2025 and beyond.

Intelligence in the Feed: How AI Curates, Personalizes, and Publishes Content at ScaleHost: Akanksha Dass, Director of Marketing & Communications – Growth Natives Guest: Abeer Aulakh, Director of Marketing & Communications – DiGGrowthYour feed isn’t random—and this episode explains why. In this edition of Growth Digger, host Akanksha Dass sits down with Abeer Aulakh to unpack how AI-powered feed intelligence is reshaping the way content is curated, personalized, and published at scale.From LinkedIn timelines and email inboxes to brand blogs and campaigns, AI is quietly deciding what shows up, when it shows up, and in what format. Akanksha and Abeer break down how intelligent feeds work, why relevance has become the most valuable marketing currency, and how generative AI enables brands to build self-optimizing content ecosystems without burning out their teams.What you’ll learn in this episode:Why your feed feels “psychic” and how AI curates content in real timeThe shift from chronological feeds to personalized content multiversesThe three pillars of intelligent feeds: Curation, Personalization, and PublicationHow generative AI turns one idea into dozens of assets across channelsReal-world examples of AI-driven content for social and email marketingThe limitations of AI—and why humans are still essential for strategy and soulThe metrics that actually matter when measuring feed intelligence successKey takeaway: AI does the heavy lifting. Humans bring the creativity, context, and brand soul.If you’re a marketer looking to scale content, increase relevance, and stay visible in an algorithm-driven world, this episode is a must-listen.🎧 Tune in, share with your team, and don’t be surprised if your feed recommends the next episode automatically.

AI chatbots are everywhere — but HubSpot’s new AI assistant, Breeze, is changing the B2B game. In this episode of Growth Digger, Gaurav Rajput, Senior Director- MarTech at Growth Natives, is joined by Sumeet Rana, VP of Technology at Growth Natives, to break down what Breeze actually does and why it’s becoming a must-have for modern revenue teams.This conversation dives into practical, real-world use cases — not hype. You’ll learn how Breeze uses CRM data, NLP, and proactive engagement to automate lead qualification, boost conversions, and deliver support without adding headcount.Whether you’re in MarTech, RevOps, Sales, Customer Support, or SaaS, this episode will help you understand how AI chatbots are reshaping B2B journeys and how to implement them the right way.What You'll Learn:• Why AI chatbots are essential for B2B customer journeys in 2025 • What makes HubSpot Breeze different from every other chatbot • The top high-ROI use cases: lead qualification, nurture, support triage, upselling• How Breeze uses CRM data for hyper-personalized conversations • The biggest implementation mistakes (and how to avoid them)• A step-by-step roadmap for launching Breeze successfully • How to turn your chatbot into a scalable teammate, not a replacementIf you’re curious about HubSpot’s AI evolution or planning your next chat automation rollout, this episode will help you get it right from day one.For support with setting up Breeze or building AI workflows inside HubSpot, reach out at info@growthnatives.com.Follow Growth Digger for more episodes on MarTech, HubSpot, AI, and revenue growth.

In this episode of Growth Digger, Akanksha Dass, Director of Marketing & Communications at Growth Natives, talks with Abeer Aulakh, Director of Marketing & Communications at DiGGrowth, about how Salesforce Generative AI is reshaping modern marketing.They unpack how this powerful AI ecosystem blends content creation and data intelligence, helping marketers generate brand-aligned campaigns while uncovering real-time insights that drive smarter decisions.What you’ll learn in this episode: • How Salesforce Generative AI automates content creation across emails, ads, and social posts• Ways AI enhances personalization and consistency across channels • How it transforms data analysis through predictive and real-time insights • Key features that make Salesforce Generative AI smarter over time • Common challenges in implementation — and how to overcome themIf you’ve ever wished your marketing tools could think as well as they automate, this episode will show you how Salesforce is making that possible.📩 Learn more at growthnatives.com or write to us at info@growthnatives.com. Follow Growth Digger for more conversations on AI, MarTech, and modern marketing strategy.

In this episode of Growth Digger, Taran Nandha, Founder & CEO of Growth Natives, talks with Gaurav Rajput, Senior Director of MarTech at Growth Natives, about how AI agents are transforming HubSpot automation.They explore what “Agentic Marketing” really means — when AI moves beyond rules and starts managing, fixing, and optimizing workflows on its own. From self-healing automations to personalized nurturing and smarter lead routing, this is where marketing meets autonomy.What you’ll learn: • How AI agents are reshaping HubSpot workflows • Why clean data and human oversight are critical for success • Practical examples of autonomous optimization in action • What the future of agent-led marketing looks likeIf you’re ready to move from manual automation to intelligent systems that learn and act in real time, this episode is for you.📩 Learn more or get started with AI-driven workflows at growthnatives.com Follow Growth Digger for more insights on MarTech, AI, and the future of marketing automation.#GrowthDigger #GrowthNatives #HubSpot #AIAutomation #AgenticMarketing #MarTech #DigitalTransformation #AIinMarketing #HubSpotWorkflows #AutomationStrategy #Podcast

In this episode of Growth Digger, Akanksha Dass, Director of Marketing and Communications at Growth Natives, joins Gaurav Rajput, Senior Director of MarTech at Growth Natives, to unpack one of the biggest challenges in modern marketing — why AI-powered automation fails more often than it should.They dig into the real reasons behind broken workflows, misfiring emails, and “automation chaos” — and how smart marketers are fixing it in 2025.💡 What you’ll learn in this episode: ✅ The #1 mistake marketers make when setting up AI workflows ✅ Why dirty data kills automation accuracy (and how to clean it) ✅ How overbuilt flows and generic journeys destroy engagement ✅ Why human oversight still matters in the age of AI ✅ Practical fixes to rebuild smarter, outcome-based automationIf your automations are underperforming — or worse, annoying your customers — this episode is your playbook for getting it right.🎧 Tune in to learn how to fix what’s breaking your marketing engagement, drive consistency across workflows, and make AI actually work for you.📩 Learn more at growthnatives.com Follow Growth Digger for more insights on AI, MarTech, automation, and data-driven growth.#GrowthDigger #GrowthNatives #MarketingAutomation #AIinMarketing #WorkflowOptimization #RevOps #MarTech #DigitalMarketing #AutomationFails #AIMarketing

In this episode of Growth Digger, Abeer Aulakh, Director of Marketing and Communications at DiGGrowth, sits down with Taran Nandha, Founder & CEO of Growth Natives, to explore how predictive intent modeling is transforming the way marketers make decisions.They unpack how behavioral data and machine learning combine to predict customer intent — and how automation turns those predictions into instant action. From churn detection to LTV scoring and next-best-action models, this conversation breaks down the “why” and “how” of predictive marketing.You’ll learn: • What predictive intent modeling really means for marketers today • How to build a data-driven marketing stack that learns and acts in real time • Why automation without intelligence is just scheduling • The metrics that prove predictive marketing worksWhether you’re in marketing, sales, or RevOps, this episode will help you understand how to move from reacting faster to knowing first.Want to learn more? Write to us at info@growthnatives.com.Follow Growth Digger for more insights on marketing, automation, and data-driven growth.#GrowthNatives #GrowthDigger #PredictiveMarketing #MarketingAutomation #AIinMarketing #IntentModeling #RevOps #DataDrivenGrowth

In this special episode of the Growth Digger Podcast, Gaurav Raajput (Senior Director – MarTech, Growth Natives) and Rahul Sindwani (VP of Operations, Growth Natives) share why INBOUND 2025 is shaping up to be the must-attend event for growth leaders, marketers, and innovators.From San Francisco’s Moscone Center (Sept 3–5), INBOUND brings together AI, MarTech, operations, and growth strategies like never before. Gaurav and Rahul break down what excites them most—AI-powered sessions, the move to SF, big-name speakers like Amy Poehler, Colin Jost, Dario Amodei, and Dharmesh Shah—and, most importantly, the magic of coffee-break brainstorms that spark real breakthroughs.💡 What you’ll hear in this episode: ✅ Why INBOUND 2025 feels like an inflection point for AI in business ✅ Key sessions and speakers that can’t be missed✅ The real value of INBOUND: hallway conversations and community learning ✅ How Growth Natives is looking to connect, share, and collaborate in SF ✅ Why the best growth ideas often start on a napkin (over coffee!)Whether you’re scaling ops, optimizing your MarTech stack, or exploring AI-led growth, this episode is your backstage pass to what’s coming at INBOUND 2025.🔔 Don’t forget to follow the Growth Digger Podcast for more insights on AI, MarTech, RevOps, and digital growth strategies.👇 Tell us in the comments: What are you most excited about at INBOUND 2025—AI strategies, community connections, or the big-name speakers?#INBOUND25 #GrowthNatives #HubSpotINBOUND #MarTech #RevOps #AIinBusiness #DigitalGrowth

The way we sell is changing — fast. In this episode, Taran Nandha (Founder & CEO, Growth Natives) sits down with Tushar Misri (Salesforce Practice Head- Growth Natives) to explore how AI-powered tools in Salesforce Sales Cloud are revolutionizing the sales game.From real-time AI coaching during calls to 30-minute personalized proposals, we’re diving into the features that are helping top-performing teams sell faster, close smarter, and scale better — without losing the human touch.🔥 What you’ll learn:How AI acts like your top sales manager — whispering prompts in real timeWhy sales coaching is moving from monthly reviews to instant insightsThe rise of auto-generated proposals, powered by your own dataHow AI identifies individual rep patterns, strengths & blind spotsThe surprising link between AI adoption and high sales compensationWhere to start if you’re overwhelmed by all the tech📌 Whether you’re a sales leader, tech seller, or growth strategist, this episode is your front-row seat to the future of selling.🎧 Follow Growth Digger for more episodes on AI, automation, and building future-ready teams.#GrowthDigger #SalesforceSalesCloud #AIinSales #FutureOfSelling #SalesCoaching #TechSales #GrowthNatives #SalesEnablement #RevOps #DigitalSales

In this explosive episode, hosts Taran Nandha (CEO, Growth Natives) and Akanksha Dass (Director of Marketing & Communications- Growth Natives) unpack the mind-blowing updates from Google I/O 2025 — and why marketers, SEOs, content creators, and tech leads need to pay close attention.From AI-powered search replacing traditional Google results to Project Marin doing backlink building for you, the game has officially changed. This isn’t just evolution — it’s a full-on revolution.🚨 Key drops we break down:Google’s AI Mode is now your search interface — and yes, clicks are disappearingProject Astra turns your phone into a real-time, AI-powered guideProject Marin automates tasks like link building, form-filling, and even API operationsGmail + Gemini now write replies that sound like youVisual shopping, deep personalization, and real-time, no-tab-switching experiencesThe quiet rollout of SynthID watermarks to label AI contentAnd what Deep Search/Deep Think mean for AI depth and user controlThis episode explores what this all means for the future of marketing, the shifting value of SEO, and how to stay relevant when Google wants to be the only tab that matters.Bottom line: You can freak out… or break out. Let’s help you do the latter.🔗 Hit follow, share it with your team, and subscribe for more no-fluff, high-signal episodes on the AI takeover.#GoogleIO2025 #AIsearch #GrowthDigger #AIinMarketing #DigitalMarketingTrends #FutureOfSEO #GrowthNatives #ProjectMarin #GeminiAI

What happens when the CEO starts using AI every day for strategic decisions? In this episode, Taran Nandha (CEO, Growth Natives) and Tushar Misri (Salesforce Practice Head) explore the culture shift that occurs when leadership adopts AI—not just as a tool, but as a strategic partner.They break down the ripple effects across teams, the emotional and organizational challenges that follow, and what it takes to make AI adoption inclusive, transparent, and empowering across the entire company.Tune in to learn: ✅ Why AI-first leadership is about more than just efficiency ✅ The risk of creating a two-speed organization ✅ How to drive AI adoption without creating fear or resistance ✅ Why AI literacy—not technical expertise—is the real competitive edge ✅ Practical steps for CEOs and leaders to model smart AI usageWhether you're a founder, executive, or team lead, this episode offers a candid look at how to lead AI transformation the right way—from mindset to implementation.#AILeadership #GrowthDigger #FutureOfWork #CulturalShift #DigitalTransformation #GrowthNatives #Podcast

In this episode of Growth Digger, Taran Nandha (CEO, Growth Natives) and Tushar Misri (Practice Head – Salesforce) explore how AI is transforming customer engagement through Salesforce Marketing Cloud—and why this shift is a must-watch for every modern marketer.Gone are the days of one-size-fits-all campaigns. From predictive email engagement to AI-personalized journeys and smart content automation, Taran and Tushar break down:✅ What Salesforce’s Einstein AI really does for marketers✅ How features like Engagement Scoring & Send Time Optimization boost results ✅ Why dynamic content and responsive journeys are driving stronger ROI ✅ Real-world wins: higher CTRs, reduced churn, and faster conversions ✅ A practical 8-step roadmap to integrate AI into your marketing stack ✅ Key watch-outs: messy data, compliance, and over-automation📊 Whether you're a CMO, marketer, or brand builder—this episode will help you rethink how AI can scale real customer connections (not just campaigns).🎧 Tune in now for insights, examples, and actionable tips on leveling up with AI-powered marketing.

In this episode of the Growth Natives Podcast, Abeer (Director of Marketing & Communication at DiGGrowth) and Gaurav Rajput (Senior Director – Martech- Growth Natives) dive into the real story behind HubSpot’s AI-powered CRM—and how it’s reshaping how modern teams approach sales, marketing, and customer engagement.Forget the hype—this isn’t about buzzwords or AI “add-ons.” This is about a CRM that writes, learns, predicts, and automates to help your teams work smarter, not harder.Here’s what you’ll learn:✅ How HubSpot’s AI content assistant boosts creativity and speed ✅ What predictive lead scoring actually means—and why it matters ✅ Why AI-enhanced workflows are the new sales and marketing GPS ✅ Real-world examples: increased conversions, faster deal cycles, less burnout ✅ Practical advice on where to start and how to scale AI inside HubSpot ✅ The golden rule: clean data = smart CRMWhether you're a startup team of five or a scaling sales org of 50, this episode is packed with hands-on insights that make AI in CRM feel accessible, actionable, and seriously impactful.🎧 Hit play and discover how to turn your CRM from a database into a decision-making engine.

In this fast-paced and insightful episode of Growth Digger, host Akanksha Dass (Director of Marketing at Growth Natives) is joined by Abeer (Director of Marketing at DiGGrowth) to unpack how AI is no longer just a support tool—but a strategic co-founder in your modern GTM (go-to-market) motion.They dive into the real shifts redefining how marketing, sales, and ops collaborate, scale, and execute GTM in today’s high-speed landscape.💡 What you’ll learn:✅ Why traditional GTM is outdated—and what’s replacing it ✅ The 4 AI-led shifts: Dynamic ICPs, Intent-driven Segmentation, Predictive Scoring, and Personalized Enablement ✅ How leading teams are operationalizing AI across sales, marketing, and CS ✅ The tech + RevOps combo that actually makes AI work ✅ Why starting small with clear use cases beats shiny-tool overload ✅ Tactical advice for founders, CMOs, and GTM teams looking to future-proof their approachFrom dark funnels to real-time signal tracking, this episode is a playbook for anyone ready to let AI drive clarity, focus, and growth.

In this episode of the Growth Natives Podcast, Akanksha Dass (Director of Marketing & Communications) sits down with Tushar Misri (Practice Head of Salesforce) to break down how businesses of any size can harness the power of Salesforce AI Cloud—without the overwhelm.They go beyond the buzzwords to show you how cloud-based AI can help you scale smarter, not harder. Whether you're looking to boost conversions, improve service, or simply make faster, data-backed decisions, this conversation delivers real-world insights you can act on today.What’s Inside:✅ What Salesforce AI Cloud actually is (and isn’t) ✅ How predictive AI helps sales, service, and marketing teams work smarter ✅ Real client stories: from inventory forecasting to personalized CX ✅ Why AI Cloud isn’t just for big enterprises ✅ A simple, step-by-step approach to getting started ✅ The ROI of smarter workflows and real-time decisionsIf you’ve ever wondered how to put AI to work in your daily operations—without needing a data science team—this episode is your guide.🎧 Tune in now to discover how Salesforce AI Cloud can transform your data into action—and your business into a growth engine.

In this episode, Akanksha (Director of Marketing & Communications at Growth Natives) and Abeer (Director of Marketing & Communications at DiGGrowth) unpack the real meaning of data monetization—beyond the buzzwords.They dive into:Why most companies are sitting on a goldmine of data but failing to act on itThe shift from static dashboards to dynamic decision-makingHow Analytics-as-a-Service (AaaS) is making insights more accessible, scalable, and actionableReal-world examples from luxury retail, SaaS, telecom, and food deliveryWhat it takes to build a data-first culture—people, process, and techThe future of data sharing, AI-led predictions, and compliance-by-design platformsWhether you're a marketer, product owner, or decision-maker, this conversation will help you look at your data not as an asset—but as a revenue engine.🔗 Tune in now to learn how to turn dusty data into real business outcomes.