Neutral Podcast

Have you ever considered where industrial waste goes? What if the dust from a factory or the runoff from a pottery studio could be transformed into a beautiful, handcrafted sink in your home? We’re on-site in Kohler, Wisconsin, at the innovative Kohler Waste Lab with Matt to discuss how they are turning landfill-bound materials into luxury home products. Matt shares the origin story of the Waste Lab—an idea born from employees experimenting on their lunch breaks—and how it’s scaling into a full-fledged business unit. In this episode, you’ll learn how Kohler is challenging the future of manufacturing by viewing waste not as a liability, but as a primary resource. We get into the details of their process, from collecting foundry dust and pottery scraps to handcrafting unique tiles and sinks that give new life to discarded materials. We also explore how Waste Lab is building a resilient supply chain from unpredictable sources and what it means for the future of the circular economy. This conversation will change how you see industrial waste and inspire a new perspective on the future of sustainable design. Kohler WasteLAB: https://www.kohlercompany.com/our-impact/wastelab/ Neutral: https://www.neutral.us Timestamps01:37 - The History of Kohler and the Origin of Waste Lab04:33 - Matt's Personal Journey to Waste Lab08:26 - Scaling Production: Building a Supply Chain from Waste17:17 - A Breakdown of the Materials: From Foundry Dust to Pottery Scraps 20:42 - The Philosophy: Why Waste Lab Focuses on Landfill Diversion 25:32 - The Handcrafted Process vs. Large-Scale Manufacturing 28:46 - The Future: Exploring New Products and Categories 33:07 - How Neutral and Waste Lab Are Partnering on Sustainable Projects #SustainableDesign #CircularEconomy #Upcycling #KohlerWasteLab #IndustrialWaste #Handcrafted #SustainableManufacturing #InnovationByDesign #Kohler #Wisconsin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

When you see a strawberry in the grocery store in the middle of winter, have you ever stopped to ask how it got there? And why it can last for weeks when a fresh one from a local farm is best eaten in days? We’re on-site at Vitruvian Farms, just outside Madison, Wisconsin, with co-founder Tommy Stauffer to walk through what it really means to relocalize our food system. Tommy shares the story of starting the farm in college, driven by a passion for building community and changing how we think about what we eat. In this episode, you’ll learn the difference between conventional and regenerative farming, and why practices like crop rotation and cover cropping are essential for building healthy soil. We get into the details of what “eating seasonally” actually looks like—it’s about diving deep into what’s available right now, from asparagus in the spring to tomatoes in the summer. We also explore how Vitruvian is making local, organic food more convenient than ever through their online store and partnerships, bringing the farm directly to your door. This conversation will give you a new appreciation for the food on your plate and the people who grow it. Vitruvian Farms: www.vitruvianfarms.com/Neutral: www.neutral.us Timestamps 00:43 - The Story of Vitruvian Farms 08:46 - What Regenerative Farming Actually Means 18:26 - How the Farm-to-Building Model Works 29:45 - The Truth About Supermarket Produce 44:24 - A Practical Guide to Seasonal Eating 51:44 - Inside the Greenhouse: Extending the Season 53:21 - Building Community Beyond the Crops 55:08 - The Future of Local Food#LocalFood #OrganicFarming #RegenerativeAgriculture #FarmToTable #CSA #VitruvianFarms #KnowYourFarmer #SeasonalEating #SustainableFarming #MadisonWisconsin This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Your home should be more than just a place to live. What if it could adapt to your life, whether you’re staying for a night, a month, or a year? In this conversation, we sit down with a leader from ICONIQ Capital and Sentral to walk through the evolution of renting. He shares his journey from traditional multifamily development to helping build Airbnb’s strategy for apartments, and now to creating a new model that merges hospitality with home. You’ll learn how integrating short and mid-term furnished rentals into Class A apartment buildings isn't just a trend – it's a fundamental shift. We explore how this model can increase a property’s revenue by up to 70% and why, surprisingly, it can lead to lower overall maintenance costs. We also discuss how technology is turning local apartment buildings into global destinations, opening them up to a new world of residents and guests. This is a look at the future of how we live, travel, and think about real estate.Jaja Jackson: https://www.linkedin.com/in/contactjajaICONIQ: https://www.iconiqcapital.com/ Sentral: https://sentral.com/real-estate-partnershipsTimestamps: 00:53 - A Career Start: Learning Multifamily at Emerald Fund 02:26 - The Move to Airbnb: Bridging the Gap with Landlords 06:01 - A New Chapter: Joining Iconic Capital to Build Central 09:22 - The Thesis: Proving the Flexible Living Model Works 12:24 - Central’s Value: More Profit and a Better Resident Experience 16:52 - Why the Market Was Ready for Branded, Flexible Living 21:23 - Finding the Ideal Mix of Short-Term and Mid-Term Stays 24:42 - How to Pick the Right Markets for Flexible Rentals 28:53 - The Financials: Understanding the ROI of Furnishing Units 31:27 - The Revenue Premium: A 30-80% Boost Over Traditional Leases 32:55 - Analyzing the Full Picture: Revenue Gains vs. Expense Increases 36:08 - The Maintenance Surprise: Why Shorter Stays Can Mean Better Kept Units 41:12 - From a 50-Mile Radius to the Entire Planet: The Tech Shift in Housing 47:40 - Beyond the Room: Adding Value with Enhanced Hospitality Services 51:32 - The Next 10 Years: Projecting the Growth of the Flexible Rental Market This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Episode #24In this episode of the Neutral Podcast, Nate sits down with David Barber, a leading fire safety engineer, during a live three-hour fire test for the Edison Project—a groundbreaking 31-story mass timber tower in downtown Milwaukee. With the roar of the furnace in the background, they unpack what it means to push timber to new heights. David explains why this test matters, what it takes to meet the elusive 3-hour fire rating, and how fire codes are adapting to the rise of mass timber. They also explore jurisdictional hurdles, the city of Milwaukee's role, and what the future holds for hybrid construction. Timestamps00:00 - Introduction from the fire testing site 02:00 - David Barber on the Edison Project and mass timber's potential10:00 - What it takes to earn a 3-hour fire rating 18:00 - Challenges in updating building codes for timber 26:00 - The collaboration behind Edison and jurisdictional hurdles 34:00 - Safety systems, code classifications, and hybrid construction 42:00 - Research, evolution, and the future of tall timber buildings 52:00 - Final thoughts on innovation, testing, and what’s next#masstimber #firesafety #DavidBarber #EdisonProject #sustainabledesign #NeutralPodcast #architecture #highrise #buildingcode #constructioninnovation This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

You’ll meet Peter Kraus, a trainer-turned-entrepreneur who’s spent years building spaces that make movement second nature. From modeling gigs to training elite performers—from Ironman competitors to professional sports teams—his path led to one idea: health should live where you do.Dr. Allan steps in with a doctor’s view of the system—after decades in emergency care, he’s shifting the focus to prevention. To daily habits. To care that starts before there’s a crisis.This conversation walks you through the Neutral philosophy: not a gym. Not a clinic. But a place where diagnostics, coaching, and medical insight meet you where you are—right inside your building.Think of it as stepping out of your apartment and into a space where you can get your blood work done, talk to a trainer, or adjust your health plan based on real-time data. No commute. No waiting rooms. Just integrated wellness that fits your daily life. Your home. Your pace. Your health, every day.Timestamps00:12 – Peter’s Path: From Personal Training to Building Neutral06:23 – Dr. Allan’s Medical Perspective: Fixing the System10:45 – Integrating Fitness, Medicine & Holistic Health40:38 – Tools, Tech & Data: The Engine Behind Neutral57:01 – Looking Ahead: Expanding Wellness to More Communities This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Welcome to today's episode! I'm excited to introduce our guest, Mick McConnell, currently the Head of Space at Airbnb and a true pioneer in creative leadership and branding. With over 25 years of experience transforming major brands through innovation and design, Mick has been the driving force behind some of the recent significant brand transformations. He was CEO of Superunion North America, a WPP company, he led a team of over 150 professionals, orchestrating groundbreaking creative strategies for Fortune 50 companies.Before taking the helm at Airbnb, Mick's journey reads like a masterclass in innovation leadership – from serving as Partner and Head of Experience Design at Lippincott to founding his creative consultancy and leading design and innovation at WeWork to heading up creative and marketing at Samsung. His unique approach combines deep creative expertise with sharp business acumen, fostering environments where breakthrough ideas thrive through genuine collaboration. Today, we'll explore Mick's insights on innovative leadership and his vision for the future of brand innovation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Learn More at: https://www.neutral.us In this episode, Jennifer Castenson and Nate discuss sustainable housing and the concept of Zero Carbon Aligned Housing. The conversation explores urban sprawl, density, and the influence of climate change on housing patterns. In the latter half of the episode, Jennifer introduces the concept of “Agrihoods” — communities centered around sustainable agriculture — and examines their potential to reshape housing development, concluding the conversation around ideas in which we can incentivize agrihoods and other sustainability practices in future housing projects. CHAPTERS: 0:00 - Intro 0:45 - Meet Jennifer Castenson 2:55 - How do you define a home 8:20 - Zero Carbon Aligned Housing 13:40 - How do we meet the goals to achieve zero carbon-aligned housing? 15:50 - On urban sprawl and density 19:00 - How climate change affects where people live 24:35 - What is “Agrihood”? 30:35 - How do we incentivize agrihood or other sustainability practices in housing development? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Learn More at: https://www.neutral.us Daryl Patterson, former CPO of Lendlease, joins Nate in this episode of The Neutral Podcast to discuss construction's shift toward digitization and industrialization. The conversation with Nate explores Lendlease's Podium platform, which connects developers, architects, engineers, and suppliers in a unified system. Patterson explains how mass timber construction is driving changes in componentization while highlighting Lendlease's strategy to combine digital design with mass timber methods. Their discussion shows how the construction industry moves from fragmented processes to integrated workflows, balancing efficiency with environmental impact through technology and materials innovation. CHAPTERS: 0:00 - Intro 0:45 - Meet Daryl Patterson 2:14 - Daryl’s background 7:20 - The changing viewpoint of industrialization in the modern world 10:02 - Digitizing the construction supply chain and workflow 14:50 - Lendlease’s “Podium” software and how it is empowering developers, architects, engineers, and suppliers to deliver more sustainable outcomes 24:20 - Why have other digitized platforms failed? 31:00 - Is the standardization of construction still a viable business model? 43:05 - How mass timber changes the componentization of construction 48:50 - The intersection of mass timber and digital design and how Lendlease uses it This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

In this episode, Josh Dortzbach, CEO and Co-Founder of Forefront Structural Engineers, shares his journey into architecture, focusing on adaptive reuse and mass timber construction. Listen as we dive into and discuss the cost-effectiveness and sustainability of adaptive reuse projects, the advantages of mass timber and its cost-competitiveness. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

In this episode, we sit down with Lindsay Baker, CEO of International Living Future Institute (ILFI), to explore her fascinating work in regenerative building design and certification. Starting with her work on the LEED rating system as an early member of U.S. Green Building Council (USGBC), Lindsay discusses the lessons she learned there and her history at Google and WeWork before she started her tenure at at ILFI. Listen as Lindsay sheds light on the future of regenerative buildings, explaining how sustainable architecture can create regenerative and circular systems that benefit both people and the environment. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textWhat drives disadvantaged communities to tolerate higher pollution levels, and can sustainable housing be the answer to urban inequality? This episode promises to unravel these complex questions with the expertise of Chris Timmons, a leading professor from UW-Madison. Chris, who has had an illustrious academic journey through institutions like Georgetown, Stanford, Yale, and Duke, balances his professional life while raising triplets, providing a unique perspective on managing both academic and personal challenges.Chris shares his groundbreaking research on non-market valuation, environmental justice, and the economic impact of poor air quality and toxic waste remediation. We delve into the often overlooked factors that influence the housing decisions of disadvantaged groups, such as the complexities of hedonic analysis and the role of political power in pollution monitoring. Discover how comprehensive data collection and strategic policymaking can address these issues and improve urban living conditions.From the economic incentives for developers to adopt sustainable practices to the role of urban trees in cooling cities and increasing property values, Chris provides invaluable insights into sustainable real estate. Explore the intricacies of carbon pricing and the economic implications of sourcing sustainable wood. Through this engaging discussion, we shed light on the need for equitable and effective systems to combat carbon emissions and promote environmental justice, making this a must-listen episode for anyone interested in the intersection of economics and environmental sustainability. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textUnlock the secrets of sustainable forestry and timberland management with our special guest, Troy Harris, Managing Director of Timberland and Innovation Wood Products at Jamestown. With over three decades of experience in the industry, Troy takes us on a journey from his early days in pulp and paper companies to his current role, where he champions institutional investments in timberland as a real asset class. We'll explore Jamestown's innovative sustainability practices, including adaptive reuse of buildings and the incorporation of mass timber, balancing environmental goals with commercial needs.Troy provides an in-depth look at the intricate and cyclical nature of forest ecosystems, debunking common misconceptions about forestry practices. We discuss the importance of sustainable certification programs and proactive measures to prevent wildfires and disease, illustrated by real-life examples like the wildfire in Redding, California. Plus, Troy sheds light on the burgeoning field of carbon offsets and mass timber innovations, explaining the mechanics of forestry carbon credits and the concept of additionality.In this episode, we also explore the role of government support in expanding the mass timber industry, detailing projects like Ponce City Market in Atlanta. Learn how sustainable development through locally sourced timber and adaptive reuse projects fosters local economies and enhances modern construction solutions. Whether you're passionate about environmental sustainability, interested in innovative construction methods, or curious about the economic benefits of forestry, this episode offers a comprehensive look at the multifaceted advantages of sustainable forestry and mass timber. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textEver wondered how a modeling career could lead to a thriving fitness empire? In this episode of the Neutral Podcast, we chat with Peter Krause from PK Fitness, who shares his captivating journey from strutting runways around the globe to becoming a fitness mogul in Madison. Peter's openness about his early struggles, including an eating disorder, resonates deeply, showcasing how these personal challenges ignited his passion for health and fitness. We explore how his appearance on "The Bachelorette" in 2017 catapulted his business and public profile, adding an intriguing twist to his entrepreneurial journey.Peter's story doesn't stop at personal training success; he dives into the nuances of expanding his business with innovative concepts. From implementing 24-hour fitness center models to integrating nutritional guidance, Peter’s adaptability shines through, especially during the pandemic when he pivoted to virtual classes to keep his community engaged. We'll learn about the importance of strategic partnerships and how Wisconsin's seasonal gym attendance fluctuations have shaped his business strategies.As we wrap up, Peter delves into the exciting frontier of wellness-centered spaces within residential builds, bringing his expertise in fitness layout and design to the table. He reveals his approach to creating micro spas and holistic wellness amenities that not only attract tenants but also generate revenue. We also touch on the pitfalls of quick-fix health solutions and emphasize the value of long-term, sustainable health practices. Join us for an insightful conversation packed with valuable lessons from Peter's extensive experience in fitness, nutrition, and holistic well-being. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textDiscover how cutting-edge design and sustainability practices are revolutionizing modern architecture. Join us as we welcome Asta Fivgas, Director of Pre-Construction at Reflections Window and Wall, to provide an insider's look at the innovative Passive House rated glass facade for the 32-story Edison project in Milwaukee. Learn about RWW's pioneering use of low embodied carbon aluminum, powered by renewable energy sources, and their global collaboration with partners in Shanghai, Mumbai, and Doha. Asta’s expertise sheds light on the future of sustainable construction and the intricate global supply chain that supports it.Uncover the secrets to optimizing building performance with groundbreaking thermal techniques. This episode dives into the critical role of air tightness in boosting thermal efficiency, even with high-performance triple-glazed units. We explore the crucial implementation of thermal breaks, the use of polyamide fiberglass extrusions, and strategies to balance occupant comfort with building aesthetics. Delve into how these innovations ensure energy efficiency without sacrificing light and openness, transforming mass timber buildings into paragons of modern, sustainable design. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textReady to uncover the secrets behind sustainable real estate development? Join us on the Neutral Podcast as we sit down with Dan Whelan from Harbor Bay Ventures. Dan shares his remarkable journey from aspiring sports journalist and professional football player to becoming a leading figure in real estate development. Learn how a spontaneous visit to a construction site during his MBA studies sparked a passion that led him to navigate complex redevelopment projects and ultimately pioneer innovative mass timber construction.Discover the multifaceted benefits of mass timber, including environmental advantages, faster builds, and reduced labor costs. Dan reveals how Harbor Bay Ventures pivoted its focus to timber construction, reshaping their pipeline of multifamily and student housing projects. Hear real-world examples from Cleveland, Atlanta, and Salt Lake City, illustrating how high-quality timber buildings not only command higher rents but also present compelling investment opportunities. Explore how timber's unique aesthetic and sustainability credentials are capturing the interest of both cities and investors, despite the initial unfamiliarity within the market.Navigate through the challenges and solutions in mass timber construction and capitalization amidst current macroeconomic conditions. Dan shares insights on how higher material costs can be balanced by labor and time savings, the importance of industry experience, and strategic investment approaches in today's economic climate. We also discuss the critical issues facing the housing development sector and the potential future implications for the construction industry. Tune in for a dynamic exploration of sustainable development, strategic investment, and the vibrant life in Cleveland, including upcoming local events. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textCan the design of our cities actually impact our health and well-being? Join us for an enlightening conversation with Jeff Rizmo, partner and CIO at Gale, as we unravel the complex interplay between urban design, sustainability, and public health. From his multicultural roots in Colorado to his pivotal role in Copenhagen, Jeff’s journey is a testament to the transformative potential of thoughtful urban planning. He shares how his engineering background and a life-changing study abroad experience in Denmark led him to the forefront of sustainable urban design, inspired by the legendary Jan Gehl.Discover the cutting-edge City Design and Social Science program at the London School of Economics through Jeff’s eyes. Combining architecture, sociology, and anthropology, this unique program equipped him with essential skills for modern city planning. Jeff reflects on how his Danish heritage and family history in design have come full circle, influencing his mission at Gale to advocate for human-centered urban spaces. We also discuss Gehl's "Life Between Buildings" philosophy and its evolution towards life-centered design, integrating sustainability and ecological considerations.We tackle pressing urban issues, from childhood obesity in London to the paradigm shift towards the 15-minute city concept. Jeff offers thought-provoking insights into how built environments, transportation, and food accessibility can shape public health. Learn about the innovative strategies aimed at creating more walkable, inclusive communities and the critical role of empathy in urban development. By fostering a deep understanding of social dynamics, Jeff champions the creation of cities designed with kindness and empathy, ensuring they are livable, sustainable, and inviting for all. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textEmbark on a journey with Cara Elkhorn, a trailblazer in sustainable urban development, as she shares her expansive knowledge and experience in transforming cityscapes into eco-friendly spaces. From Beijing's sprawling urbanity to the green initiatives of Copenhagen and New York, Cara takes us through her evolution in the industry, highlighting her time at Sidewalk Labs and the emergence of venture investing in real estate technology. We explore the significance of sustainable materials like mass timber and the influence they hold in crafting carbon-neutral buildings, setting a precedent for future urban development.Dive into the complex tangle of housing policies and the transformative power of converting office spaces into residential havens, using the concrete examples of New York City's challenges and Calgary's triumphs. Cara elucidates the intricacies of the proposed housing compact aimed at mitigating suburban housing shortages and the vital transition from successful pilot projects to widespread city implementations. Discover how strategic changes in policy can reshape our urban environments and better align with the ever-evolving demands of society.Lastly, listen closely as we unravel the substantial role of government procurement in nurturing climate technology innovations. From California's wildfire detection initiatives to the Department of Defense's net-zero building projects, we highlight the crucial ways in which strategic purchasing can hasten the move towards a more sustainable future. We even take a sneak peek at the cutting-edge work of Woodoo and their augmented wood materials, poised to revolutionize the construction industry. This episode with Cara Elkhorn is a treasure trove for enthusiasts of urban sustainability, policy, and technology's power to effectuate change. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textIn this episode of The Neutral Podcast, we sat down with Ray Hartshorne, Co-Founder and Partner at Hartshorne Plunkard Architecture ("HPA"). He and his team at HPA are leading the design for The Neutral Project's historic development in Milwaukee, The Edison. Join us as we discuss the history of architects and builders using wood in construction dating back several hundred years and how Ray and his Co-Founder Jim Plunkard have used it in historic rehabilitations to mass timber towers like The Edison. Along with HPA's philosophy of reusing and repurposing old historical buildings, it not only helps preserve a city's architectural history but is also the most sustainable practice in construction and building design. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textEmbark on a captivating journey through the landscape of sustainable real estate development and investment with our esteemed guest, Douglas Lyons of Promark. His impressive career arc, from intern to Managing Principal, weaves a story of innovation and adaptation in an industry that never stands still. Tune in as Doug unveils the lessons learned from economic cycles and his collaborative ventures with real estate titans, offering a masterclass in the synthesis of private equity and capital markets.This episode peels back the layers of real estate investment structures, providing a clear-eyed view into the complex interplay between REITs and private equity. Doug's expertise shines as he breaks down the tax advantages of REITs, juxtaposing them against the more traditional private fund structures, and revealing how modern investment strategies are blending these models. For anyone intrigued by financial frameworks or pondering the distinctions between publicly traded and private real estate entities, Doug's insights are an invaluable resource.As we navigate the currents of commercial real estate investment, Doug shares his strategic pivot from office spaces to multifamily and industrial assets, underscoring the importance of resilience in target markets. He also addresses the post-global financial crisis climate, balancing private equity with mezzanine lending, and the evolving landscape of sustainable development. With a spotlight on the challenges of current capital markets and the push for environmentally responsible development, this episode is a beacon for investors and developers charting a course through the future of real estate. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com

Send us a textVenture into the green frontier of construction with Woodworks' Ricky McLean as we uncover the transformative world of mass timber, a material that's reshaping our urban landscapes. Witness the sustainability revolution through Ricky's lens, from his pivotal work on groundbreaking projects like Baker's Place and the Edison to the nitty-gritty of technical wood construction support. Through our conversation, you're guaranteed an unparalleled look into how mass timber is not just a building material, but a beacon for eco-conscious development.Fire safety, a paramount concern in any structural innovation, gets a thorough breakdown in this episode as we navigate the complexities of code evolution and the latest advancements in adhesive technology. Discover how mass timber is conquering new heights with enhanced fire resistance, and join us for tales of collaboration with cities like Madison and Frisco, where early dialogue with local authorities illuminated the path to approval for these wooden marvels. With Ricky's expert guidance, we decode the intricate dance between design, code compliance, and the fire dynamics that ensure our skyscrapers can touch the sky safely.The economics of mass timber might just surprise you, as we peel back the layers of cost optimization, insurance considerations, and the broad value proposition that makes this sustainable material a wise choice. Delve into the future possibilities that the 2024 code changes herald, promising new avenues for cost-efficiency and design innovation. For the aspiring builders of tomorrow, Ricky's passion for mass timber paves the way, offering insights and resources for those eager to join the vanguard of sustainable architecture. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit neutralpodcast.substack.com