The B2B Revenue Executive Experience

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Kelly to explore how AI is reshaping marketing operations, go-to-market strategy, and the structure of modern marketing teams. They discuss why data intelligence is becoming a competitive advantage, how CMOs should approach organizational restructuring, and why marketing leaders need to understand the wider business rather than focus exclusively on campaigns and lead generation.

In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Kristie Jones, consultant, keynote speaker, coach, bestselling author, and Principal at Kristie K. Jones, to explore the future of AI-augmented sales and what it means for sales leaders, sales reps, and organizations. They discuss why AI should be treated as a leadership challenge rather than simply a technology implementation, how companies can prepare sales teams for AI-driven changes, and why human judgment will become more important as automation increases.

Maintaining a healthy and positive company culture is often the first casualty in periods of exponential growth. But it doesn’t have to be that way. In this episode of The B2B Revenue Executive Experience, Kim sits down with host Cory Cotten-Potter to discuss what it takes to build scalable and high-performing sales teams that drive revenue growth. They explore the transition from individual contributor to leader, the importance of sales culture, how to align sales and delivery, and why investing in sales training becomes increasingly important as organizations experience exponential growth.

In this episode of The B2B Revenue Executive Experience, Cory Cotten-Potter sits down with Steve August, Founder of ADHD Entrepreneur Accelerator, to explore ADHD entrepreneurship, executive function, and the realities of building and scaling a business with an ADHD brain. They discuss why successful founders can struggle with execution, how to build systems around cognitive strengths, the role of AI in productivity and distraction, and how entrepreneurs can move from overwhelming and reactive work toward consistent growth.

Marketing has spent decades trying to prove its value to the rest of the business. Dr. Debbie Qaqish (Gah-geesh), is a leading expert in B2B revenue marketing, Founder and CEO of The Growth Factor, Partner at The Pedowitz Group, and best-selling author who argues that the time has come to stop treating marketing as a cost center and start treating it as a core part of the revenue team. In her view, revenue marketing means transforming marketing from a cost center into a revenue center. That shift requires more than new technology or better reporting. It requires a fundamental change in how organizations define the CMO's role, measure marketing performance, and align sales and marketing around revenue. In this episode of The B2B Revenue Executive Experience, Debbie joins host Cory Cotten-Potter to discuss revenue marketing, CMO leadership, AI in sales and marketing, sales coaching, psychological safety, and the changing responsibilities of revenue leaders. From recognizing the warning signs of burnout to redefining leadership as an "architect of change," the conversation offers practical guidance for leaders navigating constant technological change without losing the human capabilities that make revenue teams effective.