Hashtag Managed

Branding is more than aesthetics, and in this episode of Hashtag Managed, we’re joined by Sophia of Sophia El’Rae Agency to unpack what it really takes to build a brand that feels aligned, intentional, and authentic.We talk with Sophia about how she helps clients uncover the deeper story behind their brand before jumping into visuals or content, how to create content that feels true to who you are in a trend-driven world, and how to determine what your business actually needs versus what you think you need. If your brand feels out of sync or your content isn’t landing like it used to, this episode is a must-listen.Connect with the SophiaFollow Sophia El’Rae Agency on Instagram: https://www.instagram.com/sophia.elrae/Visit her website: https://www.sophiaelraeagency.com/Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

In this episode of Hashtag Managed, we’re breaking down the brands on our radar in 2026 and why their marketing is actually working. From strategy to community-building and branding, we’re unpacking what’s cutting through the social media noise. If you're ready for examples of creative angles and campaigns, this episode is for you. Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

When sales dip, the knee-jerk reaction is almost always the same from clients: “We need to post more.” But more reels, more content, and more ideas don't equal sales. They equal noise. In this episode, we’re breaking down why posting more content rarely fixes low sales. Low sales usually aren’t a content problem. They’re a clarity, positioning, or offer problem. Tune in and learn how to navigate this as a social media manager. Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

There's something about the new year that makes us want to change everything — systems, processes, and BOUNDARIES! Boundaries is something we discuss here a lot as social media managers, because let's be honest, we have to have them in order to not be walked all over as freelancers. Here are six boundaries we are adding to our focuses this year. This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

Sooo....your client is gaslighting you? If you’ve ever walked away from a client conversation questioning your own competence, this episode is for you. Having a client that makes you feel less is never okay, but how do you know when you're being gaslit? How do you handle the situation when you realize? We are sharing all our best advice as two social media managers who have definitely been there. This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

After months of stress that marketers face during the holidays and Q4 in general, we all deserve a little confidence boost to get us through the new year. There aren't many affirmations made for us, aka the people who are always “on” for everyone else. So in this Managed Minute episode, Maddie created the episode she wished existed. So, take a deep breath, get centered, and let these affirmations remind you that you are more than your metrics!This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

In this episode, we are diving into our hot takes we are taking into the new year with us. From the "best time" to post, to Instagram grid aesthetics, let's talk about a few topics that are always in the conversation on social media and what we think about them all. This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollective

In this episode of Managed Minutes, we’re walking social media managers through the 5 key pillars to audit before the new year hits. Get clear and organized to make this year your most successful yet.This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

In this episode, we’re talking about when it’s actually time to hire, what your best first hire usually looks like, and what tasks you should hand off first as a social media manager hiring for your agency. We also cover our experiences with managing people why how the quote “hire slow, fire fast” has been key. This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

Happy holidays from the Hashtag Managed Team! In this episode, we have a quick message for you, and maybe a homework assignment for you in the new year!This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

There’s something about a new year that makes us want to change everything. But if you’re starting your business, or revamping your systems for 2026, this episode is exactly how we’d do it if we were starting over.We’re breaking down why picking one service and one niche (and going all in) is the fastest way to grow, how to create mock projects that attract your dream clients even before you’re booked out, and why having more daily conversations directly leads to more sales. Tune in!This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

'Tis the season for clients to break boundaries! Boundaries are a must-have in your business, we all know this. But telling a client "no" or redirecting them can feel…awkward. In this Managed Minute, we are talking about how to have those uncomfortable convos and actually uphold your boundaries. This episode is sponsored by Metricool. Head to ⁠⁠⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

Jess and Maddie sit down for their yearly debrief to share what actually worked in our social media agency, what didn’t, and what we're focusing on next. From lessons learned to stronger client boundaries, consider this your quick, honest reset for the year for this cut to the chase episode. Tune in!This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

Forgot about your business account when you got busy with client work? Taking on a new client that hasn't touched their Instagram account in a few months? In this episode, we’re breaking down the 3-step reset you need to revive a stagnant Instagram account, without starting from scratch.This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium planConnect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

So you keep hearing everyone talk about Substack…but what is it? And should you start one in 2026? In this episode Maddie dives into what Substack is, how Substack works, and exactly what to do first if you’re ready to hit publish. If you're feeling a little burnout by Instagram or social lately, this could be exactly the thing to get your spark back in your business.This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

In this episode, we break down how your energy, creativity, focus, and productivity shift throughout your cycle, and how to align your content creation, planning, and client work so everything feels easier and more strategic. Tune in and save this episode if you're ready to tap into cycle syncing in 2026!This Managed Minute is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

We’re back with another behind-the-scenes look at life at our social media agency! Tune in and let's celebrate wins, talk about the chaos of Black Friday, and maybe share an interesting client story or two...Whether you’re in marketing, running your own business, or just curious about agency life, this is your front-row seat. This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

Ever thought about starting a podcast but don’t know where to begin? In this episode, we are breaking down the entire process, from finding your niche and choosing the right equipment to recording, editing, and launching your first episode. Whether you’re a marketer or social media manager looking to grow your brand or help your clients do this, this step-by-step guide will help you start your podcast with confidence (and avoid the rookie mistakes we made along the way!).This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan. Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!

Meet Alex Kirby, former teacher, mom of two, and marketing strategist with a passion for the hospitality industry. In this episode, Alex opens up about her journey to building a digital marketing business, balancing mom life, rebranding, and how she found her niche in an industry she truly loves. Tune in to hear Alex's story and advice — this is perfect for anyone looking to rebrand, build their business, or just find that balance of it all without sacrificing all the moment moms in between.This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan. Connect with Alex & Guestbook CreativeFollow Guestbook Creative on Instagram https://www.instagram.com/guestbookcreativeco/Visit Guestbook Creative's website: https://guestbookcreative.co/Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveJoin the mentorship for Social Media Managers!https://www.hashtagmanaged.com/mentorshipLove listening? We would appreciate it if you would leave a rating and review to support the show!

If your income relies on full social media management client packages, you’re one tough week away from burnout. In this episode, we’re breaking down how to create recurring revenue streams. From digital products and memberships to affiliate income and brand deals, we’ll help you find what fits your skills, schedule, and goals. Tune in!This episode is sponsored by Metricool. Head to ⁠⁠https://metricool.com/hashtagmanaged and use code HASHTAGMANAGED for 30 days free of any Premium plan.Learn more about our Social Strategist’s Black Friday Survival Kit, a complete campaign-in-a-box for Black Friday + Cyber Monday!Connect with the Hashtag Managed CommunityJoin the social club a.k.a. our FREE email list! https://www.hashtagmanaged.com/social-clubFollow the pod's Instagram: https://www.instagram.com/hashtagmanaged/Join the free Hashtag Managed Collective Community for social media managers: https://www.facebook.com/groups/hashtagmanagedcollectiveLove listening? We would appreciate it if you would leave a rating and review to support the show!