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Silly Little Girls Club
Silly Little Girls Club
Author: Samantha Cusick
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© Copyright 2025 Samantha Cusick
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The Silly Little Girls Club - Where ‘silly’ means strong, and ‘little’ dreams make a big impact.
Welcome to The Silly Little Girls Club, the podcast that turns underestimation into empowerment. Hosted by Samantha Cusick, a successful salon owner and entrepreneur once dismissed as a “silly little girl” with a dream, this show is for every woman who’s been told she’s too much, too ambitious, or just plain “silly” for chasing her goals.
This isn’t just a podcast; it’s a community and a movement. Each week, Samantha sits down with inspiring women from all walks of life—founders, artists, leaders, and dreamers—who share their stories of overcoming doubt, defying expectations, and making their mark. These are conversations filled with laughter, honesty, and sometimes even tears, as guests open up about their journeys, the challenges they’ve faced, and the victories they’ve celebrated.
Why should you listen? Because this is more than just motivation; it’s real talk from women who’ve been where you are. You’ll hear unfiltered insights and practical advice on topics like:
- Turning Setbacks into Strengths: How to keep pushing forward when you’re told “no.”
- Building Confidence and Community: Surrounding yourself with those who lift you up.
- Redefining Success: Creating a life and career on your own terms.
- Finding Joy in the Journey: Embracing the “silly” moments along the way.
Whether you’re an entrepreneur, a creative, or simply someone with a passion for self-growth, The Silly Little Girls Club is here to remind you that you’re not alone. Together, we’re rewriting what it means to be a “silly little girl”—one story at a time.
So, if you’re ready to challenge the limits, laugh through the struggles, and take on the world with a little extra girl power, hit “subscribe” and join us every week for conversations that are equal parts inspiring, uplifting, and empowering. Because in The Silly Little Girls Club, your dreams aren’t just possible—they’re powerful.
Connect with the Silly Little Girls Club:
Instagram - https://www.instagram.com/sillylittlegirls.club/
Website - www.sillylittlegirls.club
Connect with Samantha:
Instagram - https://www.instagram.com/samantha.cusick/
TikTok - https://www.tiktok.com/@samantha_cusick
Linked In - https://www.linkedin.com/in/samanthacusick/
Welcome to The Silly Little Girls Club, the podcast that turns underestimation into empowerment. Hosted by Samantha Cusick, a successful salon owner and entrepreneur once dismissed as a “silly little girl” with a dream, this show is for every woman who’s been told she’s too much, too ambitious, or just plain “silly” for chasing her goals.
This isn’t just a podcast; it’s a community and a movement. Each week, Samantha sits down with inspiring women from all walks of life—founders, artists, leaders, and dreamers—who share their stories of overcoming doubt, defying expectations, and making their mark. These are conversations filled with laughter, honesty, and sometimes even tears, as guests open up about their journeys, the challenges they’ve faced, and the victories they’ve celebrated.
Why should you listen? Because this is more than just motivation; it’s real talk from women who’ve been where you are. You’ll hear unfiltered insights and practical advice on topics like:
- Turning Setbacks into Strengths: How to keep pushing forward when you’re told “no.”
- Building Confidence and Community: Surrounding yourself with those who lift you up.
- Redefining Success: Creating a life and career on your own terms.
- Finding Joy in the Journey: Embracing the “silly” moments along the way.
Whether you’re an entrepreneur, a creative, or simply someone with a passion for self-growth, The Silly Little Girls Club is here to remind you that you’re not alone. Together, we’re rewriting what it means to be a “silly little girl”—one story at a time.
So, if you’re ready to challenge the limits, laugh through the struggles, and take on the world with a little extra girl power, hit “subscribe” and join us every week for conversations that are equal parts inspiring, uplifting, and empowering. Because in The Silly Little Girls Club, your dreams aren’t just possible—they’re powerful.
Connect with the Silly Little Girls Club:
Instagram - https://www.instagram.com/sillylittlegirls.club/
Website - www.sillylittlegirls.club
Connect with Samantha:
Instagram - https://www.instagram.com/samantha.cusick/
TikTok - https://www.tiktok.com/@samantha_cusick
Linked In - https://www.linkedin.com/in/samanthacusick/
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Recorded live at Soho Farmhouse, this special episode of The Silly Little Girls Club dives into a topic so many women quietly struggle with — hair loss.Host Samantha Cusick sits down with Laura Tudor, co-founder of CENTRED, and Sofia Baig, a brilliant trichologist and true scalp expert, for an honest, raw and deeply reassuring conversation about what really causes hair loss, how to recognise the signs, and what actually helps.Together, they break down:✨ The most common causes of hair loss — stress, hormones, postpartum changes, deficiencies and more💭 Why your mental health and your hair health are more connected than you think💆♀️ How to build a simple but effective scalp-care routine🩺 Which treatments and tests are worth exploring (microneedling, red light, nutrition)💖 The emotional side of hair loss — and why talking about it mattersIt’s educational, comforting and full of genuinely helpful takeaways — the kind of conversation women deserve to hear more often.✨ Connect with our guests:Laura Tudor – Instagram: @lauratudor_ | CENTRED: www.wearecentred.comSofia Baig – Instagram: @sofiabaig__🎧 Don’t forget to follow, rate and share The Silly Little Girls Club
What does it really take to turn a home salon into a global beauty empire? This week on The Silly Little Girls Club, Samantha sits down with Kim Haberley — the fearless Australian entrepreneur and creative mind behind Boho Blonde, Ape Label, and Filtered Beauty.From mixing colour in her garage to creating one of the most recognisable salon brands in the world, Kim’s story is a masterclass in resilience, reinvention and refusing to play small.In this episode, Kim opens up about:How she built Boho Blonde and Ape Label from scratchThe fearless decisions (and failures) that shaped her successWhat it’s really like to scale from one chair to global distributionWhy women in business need to stop apologising for ambitionAnd how she keeps it real in a world that often rewards perfection over progressThis one’s raw, unfiltered and full of that “if she can do it, so can I” energy.✨ Connect with Kim:Instagram: @iambohoblondeApe Label: @ape.thelabelFiltered Beauty: @filtered__beauty🎧 Don’t forget to follow, rate and share The Silly Little Girls Club to keep our girl-powered community growing!💄 Season 3 of The Silly Little Girls Club is proudly brought to you by @sephorauk — the ultimate beauty playground.
What does it take to go from freelance writer to leading the beauty desk at one of the world’s most iconic magazines? This week on The Silly Little Girls Club, Samantha sits down with Keeks Reid, Beauty Director at Cosmopolitan UK, to find out.Keeks has built a career on storytelling, representation and celebrating beauty in all its forms. In this conversation, she opens up about her journey into beauty journalism, what it’s really like behind the scenes at Cosmo, and why diversity and authenticity are at the heart of everything she creates.In this episode, Keeks shares:How she navigated her career from freelance writer to Beauty DirectorThe importance of representation and diversity in beauty mediaWhy authenticity matters in content creation and brand storytellingThe future of beauty trends and how social media shapes themHer advice for breaking into beauty journalism todayWhether you’re a beauty lover, aspiring journalist or someone curious about the media industry, Keeks’ story is full of lessons, honesty and inspiration.✨ Connect with Keeks:Instagram: @keeksreidRead more at Cosmopolitan UK🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share this episode to support the girl-powered community.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by @sephorauk— the ultimate beauty playground.
✍️ Episode DescriptionWhat happens when you leave behind a busy London life to chase a dream in the South of France? For Jeany Cronk, it meant starting over with her family and creating Maison Mirabeau, one of Provence’s most celebrated rosé wine brands.In this week’s The Silly Little Girls Club, Samantha sits down with Jeany to talk about the leap from corporate life to vineyards, the grit it took to build a global brand, and the creativity that fuels her work every day.In this episode, Jeany shares:How Maison Mirabeau was born out of courage, vision and resilienceWhat it takes to start over in a new country with kids in towThe highs and lows of building a business with your partnerWhy sustainability and community sit at the heart of Maison MirabeauHer advice for anyone dreaming of a braver, freer lifeWhether you’re a wine lover, a budding entrepreneur or someone craving inspiration to make a bold change, Jeany’s story is proof that reinvention is always possible.✨ Connect with Maison Mirabeau:Instagram: @maisonmirabeauWebsite: maisonmirabeau.com🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share to keep the girl-powered community growing.💄 Season 3 of The Silly Little Girls Club is proudly supported by @sephorauk— your ultimate beauty playground.
What happens when two beauty insiders get tired of skincare that’s either too expensive or just doesn’t work? They create their own solution.This week on The Silly Little Girls Club, Samantha sits down with Alisa Metzger and Jen Shane, the powerhouse duo behind InnBeauty Project — the cult skincare brand changing the game with affordable, clinically proven products that deliver results without compromise.From literally packing their own boxes in the early days to now sitting proudly on Sephora shelves worldwide, Alisa and Jen share the real founder story:How they built InnBeauty Project to make high-performance skincare accessible for everyoneWhy innovation and clinical results matter just as much as clean ingredientsThe grit it took to survive launching during a global pandemicWhat it’s really like co-founding a brand with your best friendWhy longevity, community and integrity drive every decision they makeThis episode is about entrepreneurship, inclusivity, and proving that you don’t need to choose between efficacy and accessibility in beauty.✨ Connect with InnBeauty Project:Instagram: @innbeautyprojectWebsite: innbeautyproject.com🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share this episode to keep the girl-powered community growing.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by @sephorauk — your ultimate beauty playground.
This week on The Silly Little Girls Club, Samantha welcomes Eshita Kabra-Davies, founder of By Rotation, the world’s first social fashion rental app and a global movement for sustainable style.What began as a honeymoon wardrobe dilemma turned into a fashion-tech platform transforming consumption and empowering women to monetise their wardrobes. Today, By Rotation is a community-driven app with 85% retention, global expansion to the US and UAE, and a mission to make sustainable fashion mainstream.In this episode, Eshita shares:How she built By Rotation from side hustle to venture-backed startupTackling fast fashion through circular consumptionBootstrapping, fundraising and fighting the female founder funding gapBuilding a global fashion rental community and social networkProfit with purpose: scaling while staying true to sustainability✨ Connect with Eshita + By Rotation:Instagram: @arentyoueshitaBy Rotation: byrotation.comInstagram: @byrotationofficial🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, subscribe, rate and share this inspiring episode.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora— discover inclusive beauty, your way.
This week on The Silly Little Girls Club, Samantha chats with Karrie Fitz, founder of Kit Studios, PR powerhouse, mentor and champion of the hairdressing industry.Karrie started as a hairdresser in Ireland before moving to London, working at L’Oréal, and eventually launching Kit Studios — an agency that represents and elevates the top 5% of talent with a strict “no ego” policy. More than a business, Kit has become a movement to change how hairdressing is valued and represented.In this candid conversation, Karrie shares:Her journey from salon floor to founder of Kit StudiosWhy hairdressers are overlooked — and how she’s changing the narrativeThe role of mentorship, honesty and tough conversations in leadershipBalancing female founder life with motherhoodSaying no to toxic clients and focusing on community over competition✨ Connect with Karrie + Kit Studios:Instagram: @karriefitzKit Studios: kitstudios.coInstagram: @kitstudiosSubstack: @kitstudios🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Listen, follow, rate and share to help us keep championing female founders and creatives.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora, where beauty belongs to everyone.
This week on The Silly Little Girls Club, host Samantha Cusick speaks with Nikki Lilly, BAFTA-winning presenter, Junior Bake Off champion, author, YouTuber and fearless advocate for people with facial differences.At just 20, Nikki has built a global platform for representation and face equality. In this powerful conversation, she shares her journey of growing up with AVM, navigating nearly 100 operations, using makeup and YouTube to reclaim confidence, and speaking at the United Nations to demand change.We cover:Life with a facial difference and the reality of AVMFinding confidence and community online through YouTubeWhy representation, allyship and advocacy really matterMakeup as empowerment, therapy and rebellionFrom Bake Off to the UN: the power of showing up✨ Connect with Nikki:Instagram: @nikkililly_YouTube: Nikki Lilly OfficialFace Equality International: Website🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Don’t forget to listen, follow, rate and share to keep building our community.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora, the ultimate beauty playground.
Welcome to Season 3 of The Silly Little Girls Club 🚀This week on The Silly Little Girls Club, Samantha sits down with Amy Liu, founder of Tower 28 Beauty, the cult clean beauty brand built for sensitive skin.After years in the beauty industry — and struggling with chronic eczema — Amy created Tower 28 to prove that sensitive skin deserves fun, inclusive and high-performance products. Her brand is now a Sephora bestseller and one of the most talked-about names in clean beauty.In this inspiring episode, Amy opens up about:✨Building Tower 28 from personal struggles with eczema✨Why “It’s Okay to Be Sensitive” became a movement✨Saying no to fear-driven decisions and protecting brand values✨Inclusivity, affordability and accessibility in beauty✨Scaling from startup to global Sephora brand🔗 Connect with Amy + Tower 28:Instagram: @amyliu_t28Tower 28: tower28beauty.comInstagram: @tower28beauty🎙️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club🎧 Subscribe, rate and share to keep our girl-powered conversations growing.💄 Season 3 of The Silly Little Girls Club is proudly sponsored by SephoraUK — your ultimate destination for exclusive beauty brands.
Welcome to one of our most unhinged but healing episodes of Out of Office yet — the wellness edition no one asked for but everyone absolutely needed.In this episode, Samantha and Hollie head to ARC, the next-gen wellness space founded by Silly Little Girls Club guest Alanna Kit. The goal? Try contrast therapy, slow down, and finally relax. The result? Ice bath meltdowns, towel-wafting revelations, and a whole lot of swimsuit-induced chaos.🎧 Expect:🧖♀️ Samantha’s first (and possibly last) ice bath🍑 Hollie’s nudist spa horror story from Austria🧼 Swimsuit regrets, sauna etiquette & beaver panic🧠 Real talk on burnout, slowing down, and why it’s so hard to rest🕯️ A very serious discussion about towel wafting🍕 Pinot, pizza and the most unserious spa day everThis one is chaotic, cozy, and kind of profound in the most Out of Office way possible.💻 Learn more about ARC: www.arc-community.com📸 Follow ARC on Instagram: @arccommunity_Proudly sponsored by @RedkenPro — because you might be unwell, but your hair doesn’t have to be 💇♀️✨⏱️ Chapters:00:00 – Welcome to Arc (and yes, we’re in swimsuits)02:00 – Why Samantha really needs this wellness day04:30 – The plan: sauna, towel-wafting, ice bath06:00 – Beavers out: swimsuit panic + spa anxiety08:00 – Hollie’s naked Austrian spa story (brace yourself)10:00 – April Fools gone wrong: the topless shoot that never was13:00 – Sauna chaos + Samantha renames David Lloyd15:00 – Gross gym plunge pools & Redken hair refresh needed18:00 – Ice bath nerves, filming panic & the power of showing off20:00 – Final thoughts, healing moments & pizza revelations22:00 – Tell us where to take the next OOO adventure
Welcome back to Out of Office! Season 2, Episode 2 is an unfiltered, feral delight — featuring real listener dilemmas, even realer oversharing, and a few life lessons snuck in between cocktails.This week, Samantha and Hollie take on the problems filling your inbox and your brain—from cursed crystals and ChatGPT shame to sleeping with the enemy (aka, the man without a bed frame).✨ In this episode:🤷🏼♀️ What to do when your boss STILL calls you the wrong name💬 Accidentally sharing your dating profile in the work WhatsApp🔮 Crystals: powerful energy tools… or workplace hexes?🛏️ Is a mattress on the floor a red flag or just Scandi chic?💻 Getting called out for ChatGPT use (and when it’s okay)💇♀️ The fringe story that still haunts Samantha🤐 Saying "I love you" to your boss by accident. Help.Whether you’re commuting, cleaning, or secretly tuning in during work hours, this ep is for every silly little girl trying to navigate the modern workplace with grace (and sometimes just vibes).⏱️ Chapters00:00 – Intro: The girls are back and not cancelled (yet)01:15 – Meghan Markle’s podcast gets icked on03:00 – Listener dilemmas: The name debacle06:00 – When your coworker is selling cursed crystals09:00 – The mattress-on-the-floor boyfriend dilemma13:40 – Sponsored: Redken – Our secret to glossy, healthy hair15:00 – Accidentally sending your dating profile to your manager17:00 – Saying “I love you” to your barista and other chaos21:00 – ChatGPT lies, job interview fibs & Canva confusion25:00 – Samantha’s ChatGPT birthday card disaster27:00 – Awkward moments, real talk, and a wig party reveal28:45 – Final thoughts and subscriber reminder✨ Never miss a meltdown, moment, or moral dilemma.Subscribe now wherever you get your podcasts so you’re always in the loop when a new episode of Out of Office drops.And for BTS chaos, sneak peeks, and general girlboss gossip, follow us on Instagram: @sillylittlegirls.clubBecause this podcast isn’t just silly. It’s survival.
Welcome to Season 2 of Out of Office, the unfiltered spin-off of The Silly Little Girls Club where work life gets messy and the gin is stronger than the WiFi.We’re back—blotchy, borderline feral, and more out of office than ever. In this chaotic but cathartic catch-up, Samantha and Hollie reunite to debrief on everything from mental breakdowns on brand trips (Dubai, we’re looking at you) to bulldogs with six-figure vet bills, a funeral that turned existential, and what really went down at the live podcast taping inside Sephora.In this episode, you’ll hear:💥 Why Samantha had to leave a brand trip in Dubai mid-meltdown🐾 Sydney’s £2.3k vet bill and the “Cushings Disease” diagnosis no one saw coming🧴 The behind-the-scenes panic of the Sephora episode (and how they pulled it off)👜 Why Hollie ducked her best friend in Urban Outfitters💻 Funeral etiquette, awkward run-ins, and surviving work-life with zero grace but lots of gin.It’s funny, feral, emotional, and a little bit rogue—but that’s the point. This is what women in work really talk about when they’re off the clock.And yes, the allergic reaction was real.✨ Sponsored by @RedkenPro — because at least our hair is holding it together.✨ Loved the chaos? Don’t miss the next one.Make sure to subscribe so you never miss a new episode of Out of Office — because around here, the meltdowns are often and the stories are always worth it.📲 Follow us on Instagram for behind-the-scenes, episode drops, and girl-power-fuelled nonsense: @sillylittlegirls.clubThis isn’t just a podcast. It’s a safe space for your most unhinged but functioning era 💖⏱️ Chapters0:00 – Welcome back + we missed you, Sharon2:00 – Gin, therapy & real talk: what Out of Office is all about5:20 – Samantha’s Dubai brand trip breakdown8:30 – Bulldogs, vets & the £2.3k bill no one budgeted for14:00 – West London chicken wings & Daisy’s floor snacks18:45 – Filming the live episode inside Sephora22:00 – The panic, the pivot, and the goodie bag26:00 – Bumping into people IRL (and hiding behind the crisps)30:00 – Face rashes, awkward funerals & allergic chaos35:00 – Listener dilemmas + what’s coming next on Out of Office38:00 – Final words, Redken love & see you next week!
Welcome back to The Silly Little Girls Club — where the glow-up is mental, emotional, entrepreneurial, and sometimes, very sparkly.This week’s guest? Rosie Fortescue. You may know her from the OG days of Made in Chelsea, but reality TV was just the prologue. Rosie is now the powerhouse behind not one, but two thriving brands — Rosie Fortescue Jewellery and Bag-d, her latest venture launched with her twin sister.In this episode, we unpack Rosie’s incredible transformation from public figure to multi-hyphenate founder and creative force. It’s all about reinvention, resilience, and running two fashion-led businesses with zero business training, a tonne of grit, and a handwritten diary (yes, really).We chat about:💍 Launching a jewelry brand without a design degree — and making it last 9+ years👜 Her genius new business Bag-d and why it’s solving a problem luxury fashion forgot📺 The truth about leaving reality TV behind and forging her own path🧠 The mindset, routine and structure behind her success📉 Imposter syndrome, burnout and the loneliness of being a solo founder📦 Running a sustainable business in a luxury marketIt’s honest, empowering, and packed with practical insight for any woman looking to build something beautiful — from scratch.And of course, this season of The Silly Little Girls Club is proudly sponsored by @RedkenPro — because storytelling and science-backed haircare? A match made in heaven 💇♀️✨🤝 Connect with Us:📸 Follow The Silly Little Girls Club on Instagram: @sillylittlegirls.club🎧 Listen on: Spotify | Apple Podcasts | Amazon Music📺 Subscribe on YouTube: The Silly Little Girls Club🔗 Connect with Rosie:📸 Instagram: @rosiefortescue💎 Rosie Fortescue Jewellery: @rosiefortescuejewellery👜 Bagged Inserts: @wearebagd
Welcome back to The Silly Little Girls Club, where we turn big conversations into power moves—one unapologetic woman at a time.This week, I’m joined by Mikai McDermott—beauty theorist, content creator, founder of The Linen Service, and the sharpest voice redefining what it means to work, create, and show up online with purpose.Once a top-tier hairstylist, Mikai walked away from the salon chair to study at LSE, publish essays with Penguin, and start again from scratch—this time on her terms.In this episode, we talk:💇♀️ What really happens when you monetise your passion🧠 How hustle culture nearly broke her—and how she rebuilt from burnout💅 Why the “Instagram Face” is ruining our beauty standards📉 The freelancer struggle no one talks about (and what helped her get out)🤝 The power of community for women and why she launched The Linen ServiceFrom transparency around treatments to truths about being perceived online, this episode is packed with jaw-dropping honesty and real-world wisdom.✨ Tap play and meet the woman whose whole vibe is disrupt the algorithm, but make it soft.🤝 Connect with Us:📸 Follow The Silly Little Girls Club on Instagram: @sillylittlegirls.club📺 Subscribe on YouTube: The Silly Little Girls Club💌 Join the newsletter: Sign up here🔗 Connect with Mikai:📸 Follow Mikai on Instagram: @mikaimcdermott🧺 Follow The Linen Service: @linenservice🌐 More from Mikai: mikaimcdermott.comThis season of The Silly Little Girls Club is proudly sponsored by @RedkenPro, the go-to for science-backed salon-quality haircare.
🎙️ Episode IntroductionWhat do you do when you realise the career you’ve worked your whole life for… isn’t your dream?For Hanushka Toni, the answer was simple: leave law and build a luxury resale empire instead.This episode of The Silly Little Girls Club is a true movie script moment—from being a high-flying solicitor to launching Sellier London, one of the most coveted pre-loved luxury retailers in the world. What started as a small boutique in Knightsbridge is now an industry-changing global business that sells Hermès Birkins, Chanel classics, and the world’s most sought-after designer bags.But it wasn’t all glossy handbags and champagne. Hanushka shares the real, unfiltered truth about entrepreneurship—being underestimated, getting doors slammed in her face, and even surviving a store burglary.We also dive into:💼 How she built an online luxury empire during lockdown👜 The truth about Hermès "bag culture" and why people pay more for resale📲 How TikTok helped Sellier rack up 250 million views💰 Why designer handbags are actually a better investment than stocksIf you've ever dreamed of turning your passion into a thriving business, this episode is for you.Let’s get into it. 🎧✨📜 Show Notes: "From Barrister to Birkins – How Hanushka Toni Built a Luxury Resale Empire"How do you turn a small boutique into a multi-million pound global business?Ask Hanushka Toni, the former lawyer-turned-CEO of Sellier London, one of the most trusted names in pre-loved luxury fashion.🎙️ In this episode, we cover:✅ How Hanushka went from corporate law to selling luxury handbags✅ How one Instagram post changed her entire business✅ Why designer bags appreciate in value more than stocks & crypto✅ The hardest lessons she learned as a female founder in the fashion industry✅ How she built a viral brand on TikTok with over 250 million views✅ The shocking truth about influencer marketing in 2024 (does it even work anymore?)💬 “I always thought you had to be posh and rich to have designer bags—until I realized the resale game changes everything.” – Hanushka Toni🎧 Listen now & hear how Hanushka made luxury fashion more accessible than ever.🔗 Resources & Mentions:👜 Shop Sellier London HERE📲 Follow Sellier on Instagram: @sellierknightsbridge🎙️ Subscribe to The Silly Little Girls Club Podcast HERE 👀 Love this episode? Here’s how you can support!💖 Like & share this episode with your fellow fashion lovers💬 Comment below with your biggest takeaway from Hanushka’s journey📢 Tag a...
From writing poems about bees in Year One to writing for Vogue, Refinery29, and Dazed—journalist and copywriter Humeara Mohamed has one hell of a story.In this raw, warm, and wildly funny episode of The Silly Little Girls Club, she opens up about what it really took to break into the fashion and beauty media industry—from unpaid internships to launching a freelance career from scratch. We talk:🖊️ Getting published at 14 and knowing her dream job at 17💻 The reality of freelance journalism (and why £200 a month was the norm at first)🛍️ Writing beauty copy for Cult Beauty & Estée Lauder💔 Why she left copywriting to chase her journalism dream👰♀️ Her sitcom-worthy wedding via Zoom during lockdown🌈 What it means to be a South Asian Muslim woman working in beauty media💬 And why representation in beauty writing actually mattersThis episode is a love letter to creativity, cultural complexity, and the courage it takes to carve out your own path.🎧 Listen now 📺 Watch the full episode on YouTube → https://youtu.be/n5UqEq_bLmkProudly sponsored by @RedkenPro – because good hair and great stories go hand in hand. 💇♀️Chapters:00:00 – Meet Humeara Mohamed02:00 – Childhood poetry, creative roots & South Asian family expectations04:00 – The life-changing magazine internship08:00 – Interning in Dubai & writing pages before knowing how to get cash out18:00 – Uni, estrangement, and working 2 jobs to survive30:00 – Freelance struggles & emailing every PR in London35:00 – Writing for Vogue, Dazed & Refinery41:00 – Jack’s conversion, religion & the Zoom wedding48:00 – Family drama, the imam’s flat & diabetic samosas50:00 – Pink hair, personal essays & the power of representation54:00 – The dream guest she hasn’t yet interviewed (manifesting Hailey Bieber)
What do ice baths, neuroscience, and ancient rituals have in common? According to Alanna Kit—everything.In this episode of The Silly Little Girls Club, Samantha Cusick sits down with Alanna Kit, neuroscientist, entrepreneur, and founder of ARK—London’s cutting-edge wellness sanctuary that merges science, spirituality, and ritual into one transformational space.From running psychedelic retreats to building a spa that caters to the nervous systems of bankers, Alanna’s journey is as mind-blowing as it is inspiring.You’ll learn:🧠 Why contrast therapy boosts neuroplasticity (and how it rewires your stress response)💥 Why Alanna says burnout is a gift🌱 How ancient rituals + neuroscience = the future of self-care❄️ What really happens to your brain in an ice bath💫 How to tap into peak experiences without tech or trends🧬 Why she wants ARK to become a psychedelic clinical trial siteThis is the episode to listen to if you're craving something deeper than your average wellness chat. Alanna's story will challenge what you think healing looks like—and give you tools to explore your own nervous system in the process.If you’ve ever experienced burnout, disconnection, or felt like your nervous system is stuck in overdrive—this is for you.🔗 Links & Mentions:🌐 Check out ARK London: @arccommunity_📲 Follow Alanna on Instagram: @alannakit🎙️ More episodes from The Silly Little Girls Club: Binge Episodes HERE📸 Follow us on Instagram: @sillylittlegirls.club💇♀️ Season 2 sponsored by @RedkenPro – powered by science, trusted by stylists.💬 Let us know belowWhat's your biggest takeaway from this conversation? Ever tried contrast therapy or an ice bath? Drop it in the comments 💙👇🛎️ Don’t forget to LIKE, SUBSCRIBE, and hit the bell so you never miss an episode.
In this powerful and timely episode, Samantha sits down with actress, advocate, and internet icon Bel Priestley—best known for her role as Naomi in Netflix’s Heartstopper—to talk about life, identity, and what it really means to step into your power as a trans woman in the UK right now.As the UK High Court ruling on trans women in single-sex spaces sparks national debate and confusion, this conversation couldn’t be more relevant. Bel shares her own transition story, the power of trans friendships, and the importance of accurate, authentic representation both online and on screen.From navigating voice feminisation surgery to becoming a role model for young trans people, Bel opens up with warmth, humour, and razor-sharp insight.🎧 Topics include:Her experience transitioning as a teen and building a community onlineThe importance of trans visibility in the mediaThe emotional impact of recent legal rulings on the trans communityWhat being cast in Heartstopper taught her about self-worthWhy she’s using her platform to uplift and advocateWhat she wants cis allies to understand right now📲 Follow Bel Priestley:Instagram: https://instagram.com/belpriestleyTikTok: https://tiktok.com/@belpriestley📍Subscribe to The Silly Little Girls Club for new episodes every week: [Insert Subscribe Link]🔊 Listen now → www.sillylittlegirls.club🔍 Keywords for SEO:Bel Priestley, UK High Court trans women ruling, trans rights UK, Heartstopper Naomi, voice feminisation, trans women representation, LGBTQ+ podcast, Bel Priestley interview, trans actress UK, transgender podcast UK, trans role modelsLinks referenced in this episode:redken.co.uk
Have you ever posted something online just for fun—only to have it completely change your life?That’s exactly what happened to Anisa Sojka, today’s guest on The Silly Little Girls Club. You might know her for her flawless, Rapunzel-worthy hair, but what you might not know is how she took a single social media post and turned it into a multi-brand empire spanning haircare, accessories, and jewellery.We’re talking about the power of niching down, the reality of growing a personal brand, and how one viral moment can change everything—if you know what to do next.Anisa shares the behind-the-scenes struggles of launching a product line, the biggest mistakes influencers make when trying to monetise, and her top tips for going viral and staying relevant in an ever-changing social media world.So grab your headphones (and maybe a silk hair wrap 😉), because this episode is packed with hair, hustle, and hard-earned wisdom.📜 Show Notes: 💡 How do you turn social media into a business? Ask Anisa Sojka, the influencer-turned-entrepreneur who built a global beauty brand—starting with one viral post.In this episode, we talk about:✔️ How one Instagram post changed Anisa’s entire career✔️ The smartest way to grow on social media in 2025 (even when the algorithm feels impossible)✔️ The story behind Anisa’s cult-favourite hair oil—and why she had to test it for two years before launch✔️ How to turn a personal brand into a profitable business✔️ The importance of listening to your audience—and using that data to create products that sell✔️ The best ways to stay relevant on Instagram, TikTok, and YouTube Shorts💬 “I didn’t set out to create a brand—I set out to share what I loved. And that’s exactly why it worked.” – Anisa Sojka🎧 Hit play to learn the strategies that took Anisa from Instagram posts to in-store at Selfridges.🔗 Resources & Mentions:📲 Follow Anisa on Instagram: @anisasojka🎙️ Subscribe to The Silly Little Girls Club Podcast: HERE 👀 Love this episode? Here’s how you can support!💖 Like & share this episode with your fellow beauty lovers💬 Comment below with your biggest takeaway from Anisa’s journey📢 Tag a friend who needs to hear this inspiring story!#SillyLittleGirlsClub #AnisaSojka #BeautyEntrepreneur #Haircare #ViralSuccess #WomenInBusiness #SocialMediaGrowth #InfluencerToCEO #PersonalBranding #HairGrowthSecrets
🎙️ How to Work Smarter, Not Harder – Emily Austen’s Success SecretsEver feel like you're running on a treadmill of hustle culture, sprinting toward success but never quite getting there? We’ve all been there—rewarding ourselves for late nights, glorifying burnout, and measuring our worth by how busy we are. But what if I told you that working harder isn’t the answer?In this episode of The Silly Little Girls Club, I sit down with the brilliant Emily Austen, founder of Emerge PR and author of the bestselling book Smarter, to unpack the truth about productivity, business growth, and ditching the toxic hustle mentality for good.Emily started her PR empire at just 22 years old, navigating betrayals, bad hires, and the steepest learning curve imaginable. Fast forward to today, she’s running a 30-person agency, has a chart-topping book, and has cracked the code on how to work less but achieve more.We’re talking business betrayals, burnout recovery, and the myth of "doing it all." If you've ever wondered how to scale a business without losing your mind, this episode is your cheat sheet for success—minus the stress.So grab your coffee (or your martini, I won’t judge), and let’s get into it. 💡✨📜 Show Notes: 💼 Hustle culture is out, smart strategy is in. This week, I sit down with PR powerhouse Emily Austen to talk about working smarter, scaling businesses, and why burnout should NOT be a badge of honour.🎙️ In this episode, we cover:✅ How Emily launched her PR empire at 22—and survived a massive betrayal 💔✅ The biggest hiring mistakes entrepreneurs make (and how to avoid them)✅ Why hard work alone won’t make you successful (and what actually will)✅ The secret to sustainable business growth without sacrificing your sanity✅ How Emily wrote her bestselling book in just 6 weeks (yes, really!)✅ The mental shift you need to stop being "busy" and start being productive💬 “For years, I thought burnout was a measure of success. Turns out, it’s just a fast track to exhaustion.” – Emily AustenIf you’re tired of spinning your wheels, drowning in to-do lists, and wondering if success is worth the stress, this episode will be your lightbulb moment.🎧 Listen now & start working smarter, not harder! 🔗 Resources & Mentions:📖 Get Emily’s book, Smarter HERE 🏢 Follow Emerge PR: @emergelondon📲 Follow Emily Austen on Instagram: @Emilymausten🎙️ Follow The Silly Little Girls Club Podcast: @sillylittlegirls.club👀 Love this episode? Here’s how you can support!💖 Like & share this episode with




