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Creatives Rule the World
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Creatives Rule the World

Author: Tracy Matthews

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This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal 

Here, we’re rewriting the rules of entrepreneurship.
Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.

Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.

You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success, you get to have both.

So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.

591 Episodes
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Sue Bryce didn't sugarcoat anything in this raw, transformative conversation about what it really takes to build wealth as a creative entrepreneur. From scraping by on $400 a week as a talented photographer to selling her photography education business for eight figures, Sue shares the brutal truths most artists never hear about pricing, selling, and building a sustainable creative business. This episode tackles the biggest challenges creative entrepreneurs face: charging what you're worth, t...
What happens when a doctor tells you to "just sit on the couch and don't do anything" because you're so burned out you might break? That's exactly what happened to Aaron Wagner during his darkest days as a middle manager. Today, he's transformed that pain into purpose, building Lead from WithN - a coaching practice that's revolutionizing how we support the forgotten leaders stuck in the middle. In this raw and transformative conversation, Aaron shares his journey from corporate burnout to bec...
Ever feel like you're a hundred ping pong balls bouncing around in a room? Kerri Jarrett gets it. This master-level stylist turned trichologist was drowning in her own multi-passionate chaos until she discovered how to weave everything together into something powerful. In this episode, Kerri shares her incredible journey from feeling scattered and depressed to becoming a pioneer in the hair loss industry. We dive deep into the fascinating world of trichology, the science behind hair loss that...
What if the biggest thing blocking your success is the 5-inch gap between your ears? I had one of those conversations that leaves you staring at the wall afterward. Brain rewiring expert Mindi Huebner accidentally started rewiring my relationship with rest and productivity during what was supposed to be a casual catch-up call. She told me about a client who wanted seven figures but could only work 25 hours a week. One 15-minute session later, that limiting belief vanished and she hit a millio...
What happens when a successful entrepreneur hits a wall after 20 years in business? My dear friend Dana Obleman knows this feeling intimately. She's the genius behind Sleep Sense, training sleep consultants in 45 countries and literally saving parents' sanity worldwide. But after two decades, she hit a wall that knocked the wind right out of her. Dana's getting raw and real about what burnout recovery for entrepreneurs actually looks like when you're already "successful" on paper. We're talki...
Feeling successful on paper but completely uninspired? You're not broken – you've just shifted from creator energy to competition energy, and it's killing your creative fire. In this powerful solo episode, I reveal why so many high-achievers are burning out despite their success and share three incredible transformation stories of clients who got back into alignment with their creative gifts. From Dana hitting rock bottom to reaching her sales goals, to Stacey selling her agency to 100 buyers...
When jewelry designer Shirley Larkan realized she was unconsciously sabotaging her own success, everything changed. At 53, she decided to stop hiding and joined the Art of Reinvention program – what happened next transformed not just her business, but her entire life. In this episode, you'll discover how Shirley broke free from 53 years of limiting patterns, doubled her prices without client pushback, and created a thriving custom talisman jewelry business that attracts safari lodges and tran...
What happens when you've built something successful, but your soul is calling for something bigger? This week, I'm sitting down with Stacey Owen, founder of Hey Silly Rebel and Sacred Money Archetype coach, who made the most courageous decision of her entrepreneurial journey: selling her thriving marketing agency to step into the unknown. Stacey shares how my Art of Reinvention program helped her navigate this transition with clarity and courage. She talks about being "in the process of being...
Ever wonder why some businesses effortlessly attract customers while others struggle to make sales? The secret isn't in your product features, fancy bonuses, or even your methodology. It's in understanding the transformation your customers are truly buying. In this game-changing conversation, I sit down with my dear friend Stacey Brass-Russell, a former Broadway performer turned business transformation expert who completely flips your understanding of sales and customer psychology. Stacey sha...
What happens when an operations consultant who's been hiding behind other brands finally decides she's ready to be seen? In this deeply honest conversation, Heather Noska shares her journey from working in the shadows to stepping fully into her power as a business owner and leader. After years of successful consulting work, she realized she was being "tucked away in the back of a closet" – and that awakening changed everything. This episode is packed with tactical insights about scaling start...
There's a version of you who already has everything you desire, and she's not that far away. In this deeply transformational episode, I get raw about my own reinvention journey and walk you through the exact framework that helped my clients step into their next level. From my 7-figure jewelry business collapse in 2008 to building a multi-million dollar education company, I'm living proof that your biggest breakdowns can become your greatest breakthroughs. I break down my four-pillar framework...
Tired of being the bottleneck in your own business? Leadership expert Elizabeth Hartke is here with some tough love about why you're stuck in busy work instead of stepping into your power as a visionary CEO. After 12+ years of advising ambitious entrepreneurs (including John C. Maxwell!), Liz has cracked the code on scaling yourself before scaling your business. Spoiler alert: You're probably spending 95% of your time on things that aren't CEO-level work, and it's keeping you stuck in mainten...
Catherine Licari is proof that creatives can absolutely master money. From working at W Magazine to getting her MBA at Columbia, she's now helping thousands of creative entrepreneurs through Cash Flow for Creatives and her bestselling Small Business Planner. In this conversation, we tackle why creatives are conditioned to fear finances, the real truth about business funding, and how to make financial planning beautiful and accessible. In this episode, you’ll learn; [03:45] How Catherine went ...
What if the most traumatic moment of your childhood became the foundation for your entrepreneurial success? That's exactly what happened to business mentor and my dear friend, Danielle McKinley, who turned a devastating conversation with her mother into a million-dollar mindset. In this raw and transformative episode, Danielle shares the exact moment at age 8 when she promised herself that money would never dictate her choices again. From building and selling a software company to helping ent...
Ready to stop hiding behind your bench and start building a personal brand that drives sales? In this transformative episode, Tracy sits down with Taylor Smith, founder of The Power Table and self-proclaimed "pivot queen," to uncover why personal branding isn't just nice-to-have; it's essential for standing out in today's saturated market. Taylor shares her journey from college professor to multi-six-figure entrepreneur across physical products, digital courses, and coaching, revealing how em...
What happens when you face your deepest fears, make radical changes, and emerge stronger than ever? In this deeply personal episode, I'm pulling back the curtain on one of the most challenging seasons of my entrepreneurial journey and the incredible transformation that followed. Join me alongside my head coaches Dawn DiGesare and Chelsea Farmer as we reveal the complete evolution of Flourish & Thrive Academy. From consolidating four separate communities into one powerhouse collective to l...
Ever feel like you're swimming against the current in your business? In this episode, Tracy interviews Erin Claire Jones, one of the world's leading Human Design experts, about how understanding your unique design can transform your decision-making and business approach. Erin shares her journey from a chance NYC encounter to pioneering accessible Human Design education for hundreds of thousands worldwide. Discover the five Human Design types, decision-making authorities, and how your profile ...
What started as a personal writing challenge became a movement that's transformed thousands of women's lives. Lindsey Marie Zastro, founder of Powerhouse Women, didn't set out to build one of the most engaged communities in the entrepreneurial space, but her authentic approach to connection has created something truly magical. In this episode, Lindsey reveals the counterintuitive strategy that built her sold-out 800-person events and die-hard community: making it NOT about her. We dive deep i...
What if the secret to scaling your business wasn't working harder, but resting more? In this transformative episode, I sit down with Dr. Shamieka Dean, transformational catalyst and business strategist, who's revolutionizing how we think about success with her groundbreaking philosophy: Rest is the New Revenue®. We dive deep into why burnout isn't actually a business problem—it's an identity issue that keeps high-achieving women trapped in cycles of overwork and exhaustion. Dr. Dean reveals t...
If you've been using ChatGPT to write your marketing content and getting crickets in response, this episode explains exactly why – and what to do about it. I'm diving into the real reason generic AI tools are failing product-based brands and keeping you stuck with followers who never buy. Spoiler alert: it's not just about the words you're using, it's about understanding the actual problems your dream clients are trying to solve. I'll walk you through my proven approach to creating content th...
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Comments (1)

Tisa Konev-Chabot

hi I'm very much loving your content. I'd really enjoy I you could add into your show a bit about how to become zero waste. I'm a swimwear designer and am looking for ways to better my business. thankyou so much for helping us all out truly. -Tisa TC squared

Jan 11th
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