Retail Gets Real

As retail continues to evolve at the intersection of technology and human connection, Jason Johnson, CIO of Sweetwater Sound, offers a compelling perspective on what it means to lead with both innovation and heart. On this episode of “Retail Gets Real,” Johnson discusses how Sweetwater has grown into one of the most distinctive retailers in the industry by treating technology not as a back-office function, but as a core driver of growth — especially with its team of more than 700 commissioned sales engineers building off the founder’s core mission of deeply personal service(00:00:00) Inside Sweetwater’s rock ‘n’ roll retail model(00:04:46) From Navy service to CIO leadership(00:11:10) Innovating at scale with AI and education(00:16:30) Bringing the in-store experience online(00:19:40) Leading with radical transparency and trust(00:23:12) Building a culture where people truly thrive(00:26:34) The future of retail in an AI-powered worldThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Visit sweetwater.com • Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 392: How Warby Parker is redefining retail and customer experience• 364: How BJ’s Wholesale Club leverages AI to serve its customers

Technology is reshaping the in-store experience, and Jake Neiman is helping retailers bring digital innovation into the physical world. The co-founder and CEO of BIG Digital joins Retail Gets Real to discuss how immersive kiosks, smart merchandising solutions, AI-powered interfaces and next-generation ePaper displays are transforming how customers engage with brands inside stores.(00:00:00) Powering live events with interactive kiosks(00:04:38) Building BIG Digital during a global shutdown(00:07:04) Bringing immersive technology onto the sales floor(00:11:26) What limits retailers from adopting new tech(00:12:56) What’s next for digital retail innovation(00:17:34) The future of retail belongs to immersive experiencesThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, the NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 399: Inside Retail’s Big Show: Innovation, AI and what’s coming next• 392: How Warby Parker is redefining retail and customer experience

Cassandra Napoli, head of marketing, events and culture forecasting at WGSN, returns to Retail Gets Real to explore what is changing in culture, technology and consumer behavior. Recorded live from NRF 2026: Retail’s Big Show in New York City, she discusses the evolving nature of human connection and what retailers can do to future-proof their businesses in a world shaped by uncertainty, fragmented identities and competing demands for attention.(00:00:00) When disruption reshapes the future overnight(00:04:25) How uncertainty is shaping the next consumer generation(00:07:35) Loneliness, community and the return of shared experiences(00:12:07) Why niche communities and creators are redefining influence(00:16:29) Where AI helps and where it hurts the retail experience(00:18:41) Why the next big disruption is going offline(00:23:49) How culture, entertainment and moments are driving what’s next(00:29:03) Rapid fire insights on media, habits and attentionThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, the NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 400: How retail navigated uncertainty and transformation in 2025• 374: Get ahead of the future of retail

Known for its bold brand, devoted fans and culture of innovation, Taco Bell continues to push the boundaries of what modern retail can be, blending human connection with digital transformation to create memorable experiences for both consumers and team members. Dane Mathews, global chief digital and technology officer at Taco Bell joins guest host David French of NRF for this wide-ranging conversation on innovation, leadership, and the evolving role of technology in retail, recorded live at NRF 2026: Retail’s Big Show in New York City.(00:00:00) From fandom to digital transformation(00:05:05) Turning loyalty into human connection(00:08:57) When AI changes the customer mindset(00:10:39) Scaling meaningful moments in 2026(00:13:55) Managing risk at the edge of innovation(00:16:53) Rethinking the human and technology equation(00:20:04) Leading with connection, curiosity and momentum(00:22:47) Why volatility is retail’s greatest opportunityThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 386: Inside Starbucks’ commitment to thriving communities• 358: How McDonald’s enhances customer engagement and loyalty

Retail is an industry built on people, emotion and constant reinvention, and few leaders embody that reality more fully than Ulta Beauty President and CEO Kecia Steelman. In this episode of Retail Gets Real recorded live from NRF 2026: Retail’s Big Show in New York City, Steelman explores her remarkable career journey, leadership philosophy and how she’s guiding the nation’s largest specialty beauty retailer through one of the most transformative moments in retail history.(00:00:00) From the sales floor to the CEO seat(00:05:48) How retail creates opportunity at every level(00:09:14) Why beauty retail is about emotion, not just products(00:12:52) Why the future of retail has no finish line(00:16:24) How culture drives performance at Ulta Beauty(00:19:28) How Ulta Beauty localizes a global brand(00:22:14) What retail needs more (and less) of right nowThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 380: How Vera Bradley transformed a legacy brand• 376: How Target’s consumer-first strategy drives success

Live from NRF 2026: Retail’s Big Show in New York City, Ali Furman, partner and U.S. consumer markets industry leader at PwC, and Barbara O’Beirne, head of global enterprise business development at Stripe, both join Retail Gets Real for a wide-ranging conversation on how AI is rapidly moving from experimentation to execution — and what that means for retailers right now.Near the Expo floor buzzing with robots, AI demos and next-generation technology, Furman and O’Beirne unpack why agentic AI represents a structural change rather than a passing trend. Unlike earlier generations of AI that primarily assisted with search and discovery, agentic AI is designed to act. It can evaluate options, make decisions and increasingly transact on behalf of consumers. They say this evolution is reshaping the very top of the shopping funnel and redefining how consumers decide what to buy.(00:00:00) Why agentic AI was everywhere at NRF 2026(00:04:49) How commerce is moving inside AI conversations(00:07:29) Why agentic commerce is a structural shift, not a trend(00:10:21) How will agentic AI impact bricks-and-mortar retail?(00:12:45) How PwC and Stripe are helping retailers move from pilots to reality(00:18:31) Where retail leaders should start with AI right nowThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 395: Adapting to the rise of AI shoppers• 390: The role of AI in shaping cybersecurity and fraud prevention

Horacio “Haio” Barbeito, president and CEO of Old Navy, joins Retail Gets Real to reflect on a global career in retail, the responsibility of developing future talent and how leaders can navigate rapid change while keeping humanity at the center of the business.With nearly three decades of experience spanning Argentina, the United States, Chile, Puerto Rico and Canada, Barbeito’s leadership philosophy was shaped by working across cultures and markets. His journey — which included 26 years at Walmart and CEO roles in multiple international businesses — reinforced an early lesson: Growth happens when leaders are willing to leave their comfort zones. Retail, he says, is never static. It demands constant learning, movement and responsiveness to customers whose expectations evolve at the speed of culture.(00:00:00) Building a global retail career through change(00:06:16) Creating first jobs that change lives(00:10:26) Why investing in people is smart business(00:13:20) Navigating AI without losing the human touch(00:19:14) Advice for the next generation of retail leadersThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Learn more about Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 391. AI, skills-first hiring and the next era of retail jobs

As Retail Gets Real reaches its 400th episode, we’re joined by Matthew Shay, president and CEO of the National Retail Federation, for a special conversation reflecting on the year that was, and what it reveals about the future of retail. The milestone episode offers a comprehensive look at the forces that shaped the industry in 2025, from global expansion and trade policy to consumer behavior and artificial intelligence.(00:00:00) Marking 400 episodes and setting the stage for retail’s future(00:05:35) Trade policy, tariffs and the cost of uncertainty(00:10:00) Keeping the consumer at the center of retail policy(00:12:10) Understanding today’s consumer: anxious, adaptable and still spending(00:17:24) Making sense of AI without getting overwhelmed(00:25:01) Investing in the future of retail leadership and educationThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Learn more about NRF’s work on behalf of the retail industry in 2025 at nrf.com/2025• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 375: Tech, trade and taxes: What’s impacting retail in 2025• 332: The state of retail heading into 2024

Retail’s Big Show has long been the industry’s can’t-miss gathering.In this episode of Retail Gets Real, we get an inside look at what’s ahead for NRF 2026, straight from the leaders who bring the event to life. We’re joined by Susan Newman, senior vice president of event strategy at the National Retail Federation; Jill Dvorak, senior vice president of content; and Scot Case, vice president of corporate social responsibility and sustainability and executive director of NRF’s Center for Retail Sustainability, to preview what attendees can expect at the retail industry’s most influential event.(00:00:00) What “The next now” means for retail(00:04:42) Inside the NRF Expo experience(00:07:03) Keynotes, AI and must-see content(00:10:20) Networking, celebrations, and shared experiences(00:11:29) Introducing NRF Rev and the circular economy(00:13:27) Insider tips for navigating Retail’s Big ShowThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail’s Big Show in NYC• Learn more about the all new NRF Rev• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 371: NRF 2025 preview: Big things are coming to Retail’s Big Show• 375: Tech, trade and taxes: What’s impacting retail in 2025

Gen Z is rapidly becoming one of the most influential consumer groups in the marketplace. In this episode of Retail Gets Real, we hear from two guests who sit at the heart of this evolving landscape: Carly Berns, assistant vice president at Berns Communications Group and co-founder of The Z Suite, and Olivia Meyer, a Gen Z retail strategist and Z Suite member. Together, they explore what defines today’s youngest adult shoppers, how they influence retail trends and what retailers must do to stay relevant in a world where discovery, personalization and transparency reign supreme.(00:00:00) Introducing Gen Z’s growing influence on retail(00:04:00) How The Z Suite connects retailers with Gen Z(00:06:52) How Gen Z uses AI in the shopping journey(00:11:46) Why modern leaders can’t ignore social media(00:14:54) The future of retail: a 5–10 year outlookThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Website: bernscommunications.com• Website: thez-suite.com• LinkedIn: linkedin.com/in/carly-berns-057b89bb• LinkedIn: linkedin.com/in/oliviagmeyer• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 388: How Gen Z is transforming retail trends on Pinterest• 385: Lessons from a young retail leader

As the winter season approaches, families across the country are stepping into the holidays with renewed enthusiasm — and retailers are preparing for one of the most meaningful shopping periods of the year. In this episode of Retail Gets Real, NRF Vice President of Industry and Consumer Insights Katherine Cullen breaks down the latest holiday data, uncovers shopping trends and shares the heartfelt traditions that define how Americans celebrate this time of year.From spending forecasts and toy trends to the influence of technology and the enduring magic of in-store discovery, this episode offers insights into what consumers value most — and why the holidays remain essential to so many.(00:00:00) Holiday kickoff and early shopping myths(00:07:38) What kids really want—and what toys are trending for 2025(00:11:35) Where holiday gift inspiration really comes from(00:16:41) The songs, foods, and flavors that define the holidays(00:19:58) The traditions that make the holidays meaningfulThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 369: How Butterball builds Thanksgiving traditions with customers• 394: Halloween trends: What’s driving record spending

The wellness movement has gone global — and few companies embody that expansion better than iHerb. CEO Emun Zabihi explores how they’re transforming the way consumers access supplements and natural products worldwide. From humble beginnings in a Pasadena apartment to serving millions of customers in 180 countries, iHerb’s journey is a story of innovation, accessibility, and trust in an increasingly crowded marketplace. (00:00:00) The rise of the trillion-dollar wellness economy(00:08:57) Trends shaping the supplement industry(00:13:25) Global reach and the fight against counterfeits(00:18:35) The future of wellness and lessons in leadershipThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Website: iherb.com• Emun Zabihi on LinkedIn: linkedin.com/in/emun-zabihi• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 389: Purpose-driven retail: Stories of impact from leading brands

Artificial intelligence is reshaping every corner of the retail landscape, and a new wave of agentic AI shoppers is changing how brands must think about data, experience and customer connection. Debra Langley, partner at CAPTIS Ventures, and Greg Merrill, president at Futura Fragua unpack the rapid rise of AI shopping agents and what this evolution means for the future of retail.(00:00:00) A new era of retail innovation(00:05:02) The rise of AI shopping agents(00:10:08) Explaining AI shoppers to traditional retailers(00:17:06) The promise and peril of AI(00:20:00) Why human experience still mattersThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• CAPTIS Ventures• Futura Fragua• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 381: The innovators driving the future of retail• 364: How BJ’s Wholesale Club leverages AI to serve its customers

Halloween isn’t just a holiday — it’s a full-fledged season of fun, community and record-breaking retail activity. Today we’re joined by Katherine Cullen, vice president of industry and consumer insights at the National Retail Federation, to unpack how consumers are celebrating Halloween this year and why this festive tradition continues to grow in cultural and economic significance.(00:00:00) Turning homes into haunted experiences(00:05:59) From one night to an entire season(00:08:59) What consumers are buying this Halloween(00:11:25) Costumes that define the season(00:14:57) Why Halloween matters more than everThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 369: How Butterball builds Thanksgiving traditions with customers• 365: Halloween spending tricks, treats and trends

Matt Beall, Chairman and CEO of Bealls Inc., reflects on 110 years of family legacy, cultural evolution, and the future of off-price retail. As a fourth-generation leader, Matt offers a rare look inside the company’s long-standing commitment to both financial discipline and human-centered leadership — and how those values are shaping its future.(00:00:00) Early memories and family pressure(00:05:27) Seeing the store through the customer’s eyes(00:08:05) The power of the off-price model(00:14:25) Leading for people, not legacy(00:16:31) The future of retailThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Website: beallsinc.com• Matt Beall on LinkedIn: linkedin.com/in/mattbeallceo• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 392: How Warby Parker is redefining retail and customer experience• 376: How Target’s consumer-first strategy drives success

From its early beginnings as a digitally native disruptor to becoming a household name in eyewear, Warby Parker has consistently challenged conventions in retail. Sandy Gilsenan, Warby Parker’s chief retail and customer experience officer, explores how the company is reshaping the customer journey and redefining what it means to be an innovative retailer today.(00:00:00) Gilsenan’s career path to Warby Parker(00:05:08) The power of omnichannel retail(00:07:43) Who is the Warby Parker customer?(00:10:30) Staying innovative and looking ahead(00:16:20) Harnessing AI to enhance retail(00:20:30) Advice for the next generation of retailersThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 384: The digital strategy behind Mack Weldon’s growth• 353: How customer-facing AI will energize retail’s future

Organizational success in retail ultimately comes down to people — finding the right talent, nurturing their growth and preparing them for the future. In this episode of Retail Gets Real, Walmart’s first-ever Chief Talent Officer Lorraine “Lo” Stomski and NRF Foundation Executive Director Adam Lukoskie, discuss how retail leaders are reimagining talent acquisition, development and retention in a rapidly evolving industry.(00:00:00) Walmart’s first Chief Talent Officer(00:05:20) Why talent acquisition matters more than ever(00:09:00) Changing perceptions of retail careers(00:15:02) Building skills and pathways for career growth(00:19:24) Proof points that change lives(00:23:02) Talent strategies in uncertain times(00:28:12) The future of talent acquisition and AIThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• NRF Foundation's RISE Up Program: nrffoundation.org/rise-up• Walmart's Live Better U: corporate.walmart.com/about/working-at-walmart/live-better-u• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 351: The think tank for retail industry talent leaders

Cybersecurity has moved far beyond being just a technical issue — it is now a core business priority that directly impacts customer trust, operational resilience and the bottom line. We sit down with two industry leaders on the front lines of digital risk: Pam Lindemoen, chief security officer and vice president of strategy at the Retail & Hospitality Information Sharing and Analysis Center, and Christian Beckner, vice president of retail technology and cybersecurity at the National Retail Federation. Together, they unpack the fast-changing cybersecurity landscape facing retailers today, from fraud and social engineering to the new challenges posed by artificial intelligence.(00:00:00) Building a united front in retail cybersecurity(00:04:41) Strengthening trust and evolving partnerships(00:07:49) Rising threats in retail cybersecurity(00:12:43) Investing in resilience and readiness(00:16:51) Looking ahead: cooperation and global expansionThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 366: How to fight back against organized retail crime• 353: How customer-facing AI will energize retail’s future• 344: The future of AI in consumer experience

Purpose-driven retail is more than a trend — it’s reshaping industries, inspiring innovation and delivering tangible benefits to people and the planet. In this special compilation episode, Retail Gets Real revisits some of our most inspiring conversations with leaders who are using their businesses as forces for good. From rescuing food and reducing waste to building sustainable supply chains, uplifting communities and listening to the next generation, these stories highlight how value-driven strategies create lasting impact.(00:00:00) Starbucks’ nationwide food rescue program(00:03:52) Whole Foods’ approach to quality and accessibility(00:06:59) IKEA’s full-circle sustainability strategy(00:09:18) Kendra Scott’s model for fashion-driven philanthropy(00:10:58) LEGO’s community-building through creativity(00:13:20) Gen Z’s influence on the future of retailThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Learn more about  Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 386: Inside Starbucks’ commitment to thriving communities• 379: Whole Foods’ holistic approach to merchandising and customer service• 368: How IKEA innovates in sustainability and customer experience• 346: How Kendra Scott delivers on a ‘fashion-for-philanthropy’ vision• 373: How LEGO builds community and embraces innovation• 361: How Gen Z is redefining retail

Consumers turn to Pinterest for inspiration on everything from design and fashion to meal prep and so much more. Rachel Hardy, director of consumer product marketing for Pinterest, joins us to share how the brand captures such a wide and engaged audience. We explore the consumer outlook and emerging trends for 2025, including mobile spending, AI optimization and personalized shopping. (00:00:00) Introductions(00:01:26) Pinterest’s young and engaged audience (00:03:04) Hardy’s career journey (00:06:20) Emerging consumer behaviors (00:12:16) Pinterest predicts 2025 trends (00:15:11) Retail challenges and opportunities for 2025 (00:21:24) Hardy’s learnings and inspirations The National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• pinterest.com• Get ready for Retail’s Big Show in NYC• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• Retail trends to watch in 2025• What to know about the consumer in 2025