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Under the Influence with Jo Piazza
Under the Influence with Jo Piazza
Author: Jo Piazza
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Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
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Every January, parents are asked to plan the entire summer for their kids months in advance, spend a lot of money, juggle waitlists, and pretend this isn't a hellscape of doom. In this episode, we chat with journalist Katherine Goldstein about the overwhelming amount of summer planning we all seem to be doing and why so much of it falls on moms.
There are a ton of reasons for this that are uniquely American. We have long summers, very little paid time off, a culture that expects constant supervision, and a childcare system that’s mostly private and wildly expensive. Put all of that together and summer often ends up being more logistical nightmare than break.
Katherine also pushes back on the idea that kids need nonstop structured programming to have a “good” summer. She talks about why the pressure to optimize every week is exhausting, and about what happened when her family opted out of the camp scramble and tried something totally different.
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If you’ve had kids, you’ve probably wondered at some point if you’re a bad mother. I would say this is true for 99.9 percent of us. And the other 0.1 percent is Ruby Franke.
On today’s episode of Under the Influence, we're joined by Cut culture writer EJ Dickson to talk about her smart, sharp and wildly satisfying new book One Bad Mother: In Praise of Psycho Housewives, Stage Parents, Momfluencers, and Other Women We Love to Hate. “Bad mom” is one of our culture’s favorite labels, and EJ pulls back the curtain on where it came from, how it evolved, and who it’s actually attacking.
We talk about why the moral panic tends to land on women (and especially women of color), and how the modern parenting advice industry and influencer economy keep moms perpetually off-kilter. We also get into Mommie Dearest and maternal mental illness, the pressure to perform “good motherhood,” and why even the most self-aware among us still find ourselves blurting out, “I don’t usually give them this much screen time.”
This one is a lucky, a permission slip to stop chasing impossible standards and let ourselves just be moms.
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No one is going to check in with you to make sure you're enjoying your life.
What if fun—not self-care, not optimization, not doing more—is the thing missing from modern motherhood?
This week on Under the Influence, we’re talking about why moms feel guilty for wanting joy, adventure, and pleasure that doesn’t serve anyone else. Our guest is Kelly Conroy, the creator of Your Mom Races Rally (YOMO), who went from feeling invisible and depleted in early motherhood to learning how to race rally cars—yes, actual rally cars—on dirt tracks at high speed.
This episode is about the lies we’re told about motherhood: that it should fulfill every need, that good moms are selfless, and that fun has to be earned, justified, or monetized to be allowed. We talk about why women feel pressure to prove the “ROI” of their hobbies, why dads are never asked to account for their leisure time, and how reclaiming adventure can radically change how we parent, partner, and exist in our bodies.
Kelly shares how racing became a form of deep presence, confidence-building, and community—and why modeling joy, risk, and selfhood for our kids might be one of the most important things we do as parents.
This conversation is about identity, autonomy, and why choosing fun isn’t frivolous—it’s revolutionary.
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There are only a few topics women in their forties can’t stop talking about right now: perimenopause, hormone replacement therapy, and GLP medications. In this episode, we sit down with physician Dr. Mary Brandon for a no-bullshit conversation about what’s actually happening in our bodies—and why so many of us feel like we’re losing our minds.
We break down how GLP medications really work (and why many women feel better on them beyond weight loss), the role inflammation plays in joint pain, sleep, mood, and energy, and what the next generation of these drugs could look like. We also get into hormone replacement therapy—what it actually does, why testosterone is so often ignored in women’s care, and how decades of fear, shame, and misinformation have made this phase of life harder than it ever needed to be.
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Three things are happening in the group chat right now: perimenopause, ICE, and Heated Rivalry. That’s it. That’s the list. And yes, I am late to this particular party because this is a show I have to watch alone, in the daylight, with no children within a one mile radius.
So let’s talk about why this Canadian, low-budget, nipples-everywhere hockey romance has basically taken over the brains of American women in this exact moment. I brought in the only person I wanted to unpack it with: Sarah Wendell, co-founder of Smart Bitches, Trashy Books, who has been taking romance seriously since before the rest of the world decided it was cool.
We get into what makes the show feel so different from American TV, why it probably couldn’t have been made here, and how it became a global obsession without a celebrity tentpole (hahaha tentpole). We talk about what it means to watch two men do their own emotional heavy lifting for once, with no woman managing the feelings, and why that turns women on.
This episode is funny, smart, extremely not safe for kids, and designed for anyone who has ever loved “delicious trash” and also wanted to talk about it like it's Proust.
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I’m really excited to introduce you to a new show today.
It’s a smart podcast about trashy books: Smart Podcast, Trashy Books, created by my good friend Sarah Wendell. Sarah has been talking about romance novels in a smart, generous, deeply thoughtful way since long before the current romance renaissance. She’s brilliant, she’s an absolute delight, and she has produced more than 700 episodes of this podcast.
Typically, Sarah talks with authors, readers, reviewers, and bloggers about romance novels, which happen to be one of the most popular genres in fiction worldwide. But today’s episode is a little different.
Her guest is our mutual friend Amanda Matta, best known online as a royal-watcher and pop culture historian, and the host of The Art of History podcast. In this episode, Amanda brings her Art of History treatment to classic old-school romance novel covers. Yes, there is Fabio. And yes, it’s as fun as it sounds.
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Taylor Wolfe, better known as The Daily Tay, has built a massive following online by helping us laugh about the hardest parts of motherhood.
In this episode, we talk about Taylor’s new book Just a Busy Season, a brutally funny and deeply honest look at postpartum life, breastfeeding shame, marriage after kids, and how the so-called “busy season” never truly ends. We dig into how she went from a 2009 blogger to running a full-blown media business, why the word “influencer” still feels condescending, and what it’s like when satire goes viral and strangers decide they know who you are and decide to crap all over your life in the comments section.
We also get into mom shaming, why one cruel comment can outweigh a hundred kind ones and how women end up policing each other online.
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There are so many “most anticipated” lists about what to read this year. We have one book at the very top of ours: The Fountain by Casey Scieszka.
Casey is one of our closest friends, and this is the novel we’ve been quietly recommending for years before anyone could actually get their hands on it. The Fountain, out in March, is set in the Catskills and follows Vera, a woman who looks like she’s in her mid-twenties but has been alive for more than two hundred years. She comes back to her hometown to figure out what happened to her and whether she can finally stop living forever. It’s a page-turner, but it also asks bigger questions about aging, power, womanhood, and building a life with purpose and love.
We also talk about friendship and books as a form of survival, the high-stakes insanity of swapping early drafts with someone you’re just getting to know, and what it looks like to build a creative life while parenting, running a business, and juggling more jobs than anyone should have at once. Plus, we get into writing process, imposter syndrome, and what actually makes someone a writer.
If you’re choosing a March book club pick right now, this is one to put at the top of your list.
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January should officially be Women’s Rest and Recovery Month, because after December most of us are sick, behind on work, emotionally fried, and trying to pretend that carrying the mental load of not just our own families but everyone we care about was somehow restful.
In this episode, we’re joined by Jackie Oña Cascarano, founder of Juno Women’s Collective, an executive career coach, entrepreneur, and former attorney who works with women navigating transition, burnout, and big life shifts. Jackie brings language, research, and real-world experience to the question so many of us are asking right now: how do we rebuild joy when we’re exhausted.
The conversation moves through what joy can realistically look like in daily life, from mid-January getaways and intentional planning days to micro-pleasures that quietly make everything feel lighter, like good coffee, using the nice olive oil, burning the candle instead of saving it, and clearing clutter that fuels anxiety.
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January feels like a real dumpster fire so far. It's supposed to feel like a reset, but instead it feels chaotic and messy and exhausting.
Today we are zooming in on why the urge to fix everything at once backfires every time and why the smallest changes are often the ones that actually stick. We're joined by Under the Influence tidying guru Tyler Moore, aka Tidy Dad to walk through his five-to-ten-minute approach to tidying just your own stuff. Not the whole house. Not your partner’s drawers. Just yours. because being the boss of other people feels like too much right now.
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We’re kicking off the new year by talking about something we both love and hate: “resolutions.” Or, more accurately, a list of what we don’t want in our lives in 2026. With bestselling author Glynnis MacNicol, we get into why this week is useful for taking stock, even if you refuse to “manifest” anything, and how writing things down (by hand, in a real planner) can make your brain take it more seriously.
We talk about setting boundaries with toxic people, getting clearer about what projects and workplaces we’re willing to say yes to, and why “less screen time” isn’t really the point—it’s less social media, less surveillance of our own lives, and a better approach to being online: go in with a list, do what you need to do, and leave. We also get into news diets, the complicated reality of stepping away from your phone when you have kids, and the way social media magnifies the sense that everything is on fire, all the time.
Then the conversation turns to something bigger: relational retirement economics—the idea that friendships and community function like long-term savings, and that investing in relationships is often the most practical kind of security.
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In this heartfelt conversation, Dr. Florencia Segura shares her personal journey of losing her daughter Rosie to Sudden Unexplained Death in Childhood (SUDC). She discusses the lack of awareness surrounding SUDC, the role of social media in her grieving process, and how she keeps Rosie's memory alive. Dr. Segura emphasizes the importance of research and community support in understanding and preventing SUDC, while also navigating the complexities of grief within her family and marriage. Ultimately, she encourages listeners to live fully and love deeply, inspired by Rosie's spirit.
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What does friendship actually look like in the messy middle parts of midlife, when time is scarce, energy is finite, and relationships have to earn their place?
This episode with journalist Anya Kamenetz explores how friendships change in your forties, why many people feel lonelier even as they crave deeper connection, and what it really takes to build rich, sustaining friendships as an adult.
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Traveling with kids is not a vacation. It’s work. It’s labor. It’s also one of my absolute favorite things to do. In this episode I talk about how we actually make it happen as a family, from taking my “lumpy babies” to Sicily to hauling three kids through London while one of them pukes all over an Uber and then immediately asks for sushi.
I’m joined by my family travel guru, writer and travel journalist Regan Stephens, founder of the travel guides Saltete and mom of three girls who spends a month every summer exploring the world with them. We dig into the real mechanics of traveling with kids: choosing one anchor activity a day instead of trying to see everything, letting each kid pick something so they feel invested, and embracing grocery stores, metros, and playgrounds as essential cultural experiences.
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Get your free Saltete guides at these links: Where to Eat + Drink in Philadelphia
A Guide to Visiting Philadelphia with Kids
Jo Piazza’s Ultimate Guide to Traveling in Sicily
Jo Piazza’s Family Guide to the Catskills
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Today I'm dropping an interview that I did with the Love-ly podcast into our feed.
This week on Love-ly, Mehak sits down with bestselling author, journalist, and podcaster Jo Piazza, widely considered one of America’s sharpest observers of women, motherhood, and the influencer economy. Together, they unpack the increasingly visible and controversial world of “trad wives”—women who embrace and promote full-time homemaking on social media. Mehak and Jo explore why the aesthetic is so magnetic, what’s intentionally left out of the picture-perfect narrative, and how domesticity is often repackaged as empowerment. Along the way, Mehak and Jo discuss a viral TikTok from @cortneygetsfit, a stay-at-home mom navigating life post-divorce after years of financial dependence on her husband.
Piazza opens up about the realities of feminist choice, financial independence, and how her own views on marriage and partnership have shifted over time. Pulling from her years of reporting and her latest book, Everyone Is Lying to You, the conversation gets into shifting gender roles, the pressure cooker of modern womanhood, and the glossy myths social media keeps feeding us.
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The trad wife trend has finally hit its ceiling. After years of algorithm-friendly homemaking, the movement is showing the cracks in its seams. The performance is shifting. The ambition underneath is no longer hiding and that reveal says everything about where the culture is headed next.
Brands like Ballerina Farm and Nara Smith are now openly embracing the CEO role instead of pretending domestic perfection happens without childcare, staff, or structure and that transparency matters.
But what happens when the influencers who sold “traditional femininity” as a lifestyle pivot to empire-building in plain sight?
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Holiday joy is supposed to feel cozy and magical. Instead, a lot of women spend December simmering with quiet (or not so quiet) rage. Let's dig into why the holidays can feel especially brutal for women in midlife, and what our hormones, our brains, and the unpaid mental load of the season have to do with it.
Her guest is Dr. Kim Einhorn, an OB GYN and founder of the MP Collective, a personalized menopause and perimenopause practice. Kim explains how hormone fluctuations in perimenopause can hijack your mood, why you suddenly cannot stand the way your partner does just about anything, and how sleep, stress, and resentment collide to tank both your patience and your libido.
Kim gets into practical ways to lower the mental load, use the power of no, rethink self care, and protect your joy this season, without burning your life down or making one more cheese plate for people you do not like.
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In light of the news about Australia's social media ban for teenagers we are resurfacing an episode with a young creator.
This is a deep dive into the world of a 16-year-old TikTok star who wants to change the industry as we know it and ensure that the next 20 billionaires are females under 25. Sloane Price is wildly ambitious in ways I couldn't have imagined possible when I was a teenager. And today we're talking about her business plans, the ways that brands and agencies take advantage of teen girl influencers (plus how she wants to fix it) and why the teenage influencers today are the future of celebrity marketing.
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Australia just became the first country in the world to ban social media for anyone under sixteen. It’s a sweeping, messy and imperfect law. But it's also one of the first real attempts to hold tech companies accountable for the impact their platforms have on kids. We dig into what the ban actually does, why it matters even with all its flaws, and what the early backlash from teenagers and tech companies reveals.
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Quite Literally Books is doing something rare in publishing. They are bringing back books by American women who were once widely read, widely praised, and then quietly erased from the literary conversation. These writers were bestsellers a hundred years ago. They were reviewed by the major outlets. They shaped cultural debates. And then, because the canon was built and maintained mostly by men, their work disappeared from classrooms, bookstores, and the public memory. Republishing these books is not just a literary project. It is a way of restoring voices that should never have been silenced in the first place.
In this episode, I talk with the two women behind Quite Literally Books. They explain how they track down these lost authors, what it feels like to hold a great book that history forgot, and why stories about motherhood, marriage, mental health, labor, and identity from the early twentieth century still feel shockingly current.
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Jo Piazza platforms women who think all autistic people should be killed before birth. I'm pro choice but anti Nazi and anti eugenics. and I have autism. hearing such horrible dehumanising hate go completely uncorrected and not be commented on at all is disgusting. this show pretends it's exploring solutions to the problem of sharenting but is just as abusive as the 8 Passengers channel in its promotion of abusive parenting ideologies and social darwinism. y'all ain't slick
commenting again before I delete this download without listening. the episode where a woman proudly champions the eradication of unborn autistic people was so disgusting. I thought this podcast would be critiquing and exposing the abusive practices of sharenting but instead you seem happy to elevate the voices of parents that are actively trying to harm children for their own gain. you should have a trigger warning anytime you platform eugenics even on accident. just horrific
you really platformed a woman who bragged about knowing someone who is trying to ERADICATE autistic people in the womb. disgusting. eugenics isn't cute. you're still very ignorant about what you're doing and keep platforming really BAD people. check out mom uncharted on Instagram if you want non abusive non ableist content. seriously disgusting. I'm autistic and will be telling everyone I know that this podcast platforms people who want to ERADICATE/murder us.
her saying "shitfuck of a dumpster fire" over and over and over makes me think of her as a not cool mom who is trying to be cool by swearing even though it's pretty obvious she never really swears in everyday life. girl stopppp
i have to be honest I completely agree with the GOMI lady, like who is the person we blame for this, it should be the influencer who is reading all the crap about herself! just ignore them.
i think you mean Hillary from boston 🙄🙄
this is the episode that makes the whole thing really gross. well done!
cant recommend this enough
I'm not a parent nor will I ever be one but this should be mandatory listening for everyone it's EXCELLENT