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Under the Influence with Jo Piazza
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Under the Influence with Jo Piazza

Author: Jo Piazza

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Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.

321 Episodes
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Wharton economist Corinne Low wrote a viral article for The Cut titled “This Economist Crunched the Numbers and Stopped Dating Men.” Low, the author of the new book Having it All, is here to talk all about it. In this episode, we chat about the real economics of burnout, motherhood, and why gendered division of labor destroys intimacy. Corinne shares how she turned her own research into a blueprint for survival, left a marriage that wasn’t working, and fell in love again—this time, with a woman who gets it. We also unpack how social media’s tradwife aesthetic gaslights women into unpaid labor, why “having it all” is still a rigged game, and what it means to finally take ownership of your time, money, and happiness. Get a copy of Having it All here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Jane Birkin invented effortless cool before Instagram, before influencers, before French-girl chic was even a thing. But behind the Birkin bag and the famous love affairs was a woman battling depression, heartbreak, and the relentless pressure of being an icon. Journalist Marisa Meltzer joins me to talk about her new book It Girl: The Life and Legacy of Jane Birkin, which peels back the myth to reveal the real Birkin: fragile yet magnetic, self-doubting yet endlessly stylish. We explore why her aesthetic still defines generations of women, how her personal struggles shaped her art, why she continues to haunt our cultural imagination and the surprising ways Birkin’s legacy speaks directly to our influencer-saturated world today. Get your copy of It Girl here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Today we're dropping an episode of Book Journey into the feed, a behind-the-scenes podcast from editor and Northern California Writers Retreat director Heather Lazar about how writers become authors. This conversation follows Alka Joshi, international bestselling author of the Jaipur Trilogy from first pages to agent to editor to a breakout debut. You will hear how a voice becomes a manuscript, what a real revision process looks like, how contracts and covers happen, and how a thousand book clubs powered word of mouth. About the Northern California Writers Retreat: a juried fiction retreat held four times a year in Carmel Valley. Each session brings together 18 writers, literary agents, an editor, and an author in residence for an intensive, practical immersion in the craft and business of publishing. Founded and directed by Heather Lazar, the retreat blends hands-on editorial guidance with real-world industry access. Applications are open until November 7. I’ll serve as author in residence for the third session, April 8–12. Listen to more episodes of Book Journey here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
We are living in peak nineties nostalgia. Everywhere you look there are slip dresses, scrunchies, bucket hats, even Tamagotchis making a comeback. But this revival is not just about clothes or hair accessories. It is about a collective longing for a pre-digital era, before we were glued to our phones and before algorithms decided what we should see, wear, and want. In this episode of Under the Influence, we dig into why millennials and Gen Z are craving the decade that gave us dial-up internet, landlines, and the last gasp of an unplugged childhood. From malls to music videos, beauty trends to sitcoms like Friends (and even the new series Osadid and Friends), the nineties are everywhere right now. Maybe that is not just nostalgia. Maybe it is the medicine we need for our current screen burnout. Read Glynnis's piece on why we are doomed to keep reliving the nineties here. (Gift Link) Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
How do you make sobriety cool? Suzanne Warye was one of the first influencers asking that question. On her account The Sober Mom Life and in her new book The Sober Shift, she shows why quitting alcohol isn’t about rock bottom, it’s about building a life you don’t want to escape from. A longtime lifestyle influencer, Suzanne used her branding savvy to reframe what it means to live alcohol-free. In The Sober Shift, Suzanne calls out mommy-wine culture, the myth of moderation, and the billion-dollar marketing machine that sold women on rosé as a personality. This episode is about what happens when an influencer puts sobriety through a full rebrand—and why so many women are ready for the shift. Buy The Sober Shift here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Today I'm dropping an episode of Lo Mansfield's show Lo & Behold in the feed. Lo is a former labor and delivery nurse and current birth educator. You can follow her @TheLaborMama. I love Lo's informative, fact-based information about birth, postpartum and all things making babies. This episode is about whether a pain free birth is actually possible. This is something we see constantly on social media now, often posted by people with zero experience in the medical industry and it deserves a real convo. In this episode Lo dives into the complexities and realities of labor pain. No B.S. Listen to all of Lo's episodes here. Follow Lo here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Why does it feel like moms carry a running scroll of everything — the playdates, the vaccines, the permission slips, the damn pile of laundry on the stairs? Sociologist Allison Daminger calls it cognitive labor — the invisible mental work of family life — and her new book What’s on Her Mind shows why women do so much more of it, even in couples who want equality. We talk about what cognitive labor actually looks like, why personality differences are really gender training in disguise, and how we can raise the next generation to share the mental load. Get Allison's book here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Parenting is the hardest workout of all. Trainer and dad Andre Crews went viral for calling toddlers terrorists who hold their whole family hostage (so damn true), and he’s built a massive following by mixing fitness with brutally honest parenting advice. This episode dives into why motivation is a lie, how discipline actually sticks, and why the real goal isn’t a bikini body but a grandma body strong enough to pick up your kids' kids in twenty-five years. Follow Andre on Instagram here. Join his training community on Ladder here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Today we are revisting the second ever episode of UTI! Mom influencing is a multi-billion dollar industry. How the hell did we get here? How did influencing become a job? Why doesn’t Wikipedia mention mom bloggers in their history of women and what does the 19th Century economic philosopher Thorstein Veblen have to do with why we are so enchanted by people who seem wealthier than we are. Consider this your history lesson of women influencing other women to attempt to lead more perfect lives. We start in 1896 with the creation of Vogue, wonder if Lucille Ball was actually the first mom influencer, and scroll all the way to the the beautiful mess of the early Mom Internet. Moms have been commodified since the beginning of moms, the only difference now is who is making the goddamn money. And if past is prologue, will answering all these questions help Jo figure out how to become the influencer of her dreams? Learn more about your ad choices. Visit podcastchoices.com/adchoices
Potty training has been sold to parents as a finish line — three days, one weekend, no more diapers. But what if that’s the wrong way to think about it? In this episode, Laura Birek, co-author of Good to Go: A Fresh Take on Potty Training for Today’s Intentional Parent, explains why potty training isn’t a binary, why “naked weekends” don’t work for every family, and how a rehearsal period can ease kids (and parents) into the process. We talk about readiness, deadlines, daycare pressures, and why social media has made potty training so much harder than it needs to be. If you’re in the trenches — or about to be — this conversation will change the way you think about one of parenting’s messiest milestones. Laura’s new book Good to Go is out October 2, 2025 from Bloomsbury and available for preorder now. Learn more about your ad choices. Visit podcastchoices.com/adchoices
So many women are exhausted by carrying more of the household labor, both the visible chores and the invisible work no one talks about. In this episode Jo and Nick sit down to map out how it really happens in their own home. They talk through who does the laundry, who puts it away, who manages school forms and grocery runs, and who gets stuck with the trash. And then there is bedtime, the nightly ritual that drains every ounce of patience and energy. What starts as a list of chores becomes a deeper look at marriage, parenting, and the hidden labor that shapes family life. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
The world loves to tell parents—especially moms—that kids and creativity can’t co-exist. Writer M.M. De Voe thinks that’s B.S. and so do I. M. founded Pen Parentis to help writers keep creating after they have kids. In this conversation, we get into what really happens to creativity when you add a baby to the mix: the productivity spurts, the guilt, the comparisons, the shame. And why community might be the single thing that saves your art. Learn more about Pen Parentis at penparentis.org. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Patagonia isn’t just an outdoor brand. It’s a company that has quietly shaped how we dress, how we think about the planet, and how business can act in the world. Today we're talking to New York Times reporter David Gelles about his new book Dirtbag Billionaire, tracing Patagonia founder Yvon Chouinard’s journey from dirtbag climber to the creator of a brand with outsized cultural influence. Grab a copy of Dirtbag Billionaire here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Stephen and Bret—aka the Broadway Husbands—have spent their careers lighting up the stage, from The Little Mermaid to Billy Elliot. But their most moving performance is the life they’ve built together as husbands and now as dads. In this episode, they join Committed to share their story: how they met in sobriety, fell in love over Christmas parties and theater trips, and eventually tied the knot with a rooftop proposal at the Empire Hotel. They talk candidly about their four-year surrogacy journey, the emotional rollercoaster of becoming parents, and the ways fatherhood has reshaped their relationship, their boundaries, and their priorities. We also get into how they balance Broadway careers, creative projects, and parenting, while still making space for each other as partners. And yes—there’s singing, laughter, and plenty of joy. Stephen and Brett’s love story is not just a Broadway tale, it’s a human one—about resilience, partnership, and building a family against the odds. Follow the Broadway Husbands here. You can see Bret's Go Fund Me here. Binge all the episodes of Committed here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
What happens when your peak career years collide with your peak fertility years? Journalist Danielle Robay shares her unfiltered story of freezing her eggs—the painful parts no one talks about, the aftermath, and what she wishes she’d known before she started. Listen to Danielle's Podcast Question Everything here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
We’ve been sold the myth that entertaining means a spotless house, endless cooking, and perfection. Dan Pelosi—aka Grossy Pelosi—believes the opposite. His new cookbook Let’s Party shows why the best gatherings come from embracing imperfection, celebrating the everyday, and keeping food joyful and easy. In this episode, Dan shares why a good menu is really about confidence, why dips are the little black dress of parties, and how to show up as both a great host and a great guest. Let’s Party is out now—your blueprint for gatherings that feel simple, fun, and full of connection. Order Let's Party here. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Today, we are sharing my recent interview on the Webby Award-winning daily podcast Totally Booked with Zibby. Hosted by Zibby Owens, Totally Booked delivers interviews with the best, buzziest, and underrated authors to share work that’s truly worth your time. For more episodes, follow Totally Booked with Zibby on Apple Podcasts, Spotify, or wherever you get podcasts. New episodes are released daily! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Most of us don’t know how to put on a duvet cover without swearing, let alone clean a dryer vent before it catches fire. Enter Casey Finn, creator of The DIY Playbook, who has spent over a decade proving that anyone can take control of their home. In this episode, she breaks down the hacks that actually work, the real price tags behind renovations, and why the least sexy chores are the ones that save you the most money. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
This week’s episode is part back-to-school survival guide, part summer highlight reel, and part investigation of parenting double standards. We reflect on the chaos and joy of crisscrossing the country on book tour with three kids, what we learned about road-tripping as a family, and why hiking with toddlers is best done with candy. Also why do dads traveling with kids get treated like heroes while moms get judged? Plus: the reality of childcare, the myth of “parenting experts,” and what it really takes to keep all the balls in the air as working parents. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Five years ago, I was a new mom recording a podcast in my closet, wedged between a toddler and a baby who wouldn’t sleep. For the past few months I had been exhausted, leaking milk, hating my husband and endlessly scrolling Instagram, wondering why my messy, chaotic life didn’t look like the linen-clad perfection of the moms in my feed. So I decided to start reporting on the world of mom influencers. That reporting turned into a revelation. Those “perfect mothers” weren’t just moms, they were marketers. They weren’t just sharing their lives, they were selling them. That was the start of this podcast. At the time, mom influencing was still dismissed as fluff. Now it’s a multi-billion dollar industry shaping how we shop, vote, and even think about gender roles. But the mission of Under the Influence has never changed. It has always been to pull back the curtain on the industries and ideologies that tell women who we should be, and to ask what’s really being sold when we scroll. So in celebration of our five-year anniversary, we’re rerunning the very first episode, A More Perfect Mother, the blueprint for everything we’ve built together. Join our newsletter community here. ORDER EVERYONE IS LYING TO YOU here. Visit our lovely sponsors here. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Comments (9)

Veronica Wilson

Jo Piazza platforms women who think all autistic people should be killed before birth. I'm pro choice but anti Nazi and anti eugenics. and I have autism. hearing such horrible dehumanising hate go completely uncorrected and not be commented on at all is disgusting. this show pretends it's exploring solutions to the problem of sharenting but is just as abusive as the 8 Passengers channel in its promotion of abusive parenting ideologies and social darwinism. y'all ain't slick

Jan 25th
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Veronica Wilson

commenting again before I delete this download without listening. the episode where a woman proudly champions the eradication of unborn autistic people was so disgusting. I thought this podcast would be critiquing and exposing the abusive practices of sharenting but instead you seem happy to elevate the voices of parents that are actively trying to harm children for their own gain. you should have a trigger warning anytime you platform eugenics even on accident. just horrific

Jan 25th
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Veronica Wilson

you really platformed a woman who bragged about knowing someone who is trying to ERADICATE autistic people in the womb. disgusting. eugenics isn't cute. you're still very ignorant about what you're doing and keep platforming really BAD people. check out mom uncharted on Instagram if you want non abusive non ableist content. seriously disgusting. I'm autistic and will be telling everyone I know that this podcast platforms people who want to ERADICATE/murder us.

Jan 23rd
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lynn

her saying "shitfuck of a dumpster fire" over and over and over makes me think of her as a not cool mom who is trying to be cool by swearing even though it's pretty obvious she never really swears in everyday life. girl stopppp

Apr 1st
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lynn

i have to be honest I completely agree with the GOMI lady, like who is the person we blame for this, it should be the influencer who is reading all the crap about herself! just ignore them.

Mar 25th
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lynn

i think you mean Hillary from boston 🙄🙄

Mar 25th
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lynn

this is the episode that makes the whole thing really gross. well done!

Mar 12th
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lynn

cant recommend this enough

Mar 3rd
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lynn

I'm not a parent nor will I ever be one but this should be mandatory listening for everyone it's EXCELLENT

Mar 3rd
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