Claim OwnershipThe Typecast: Grow Your Art Business
Subscribed: 27Played: 406
Subscribe
© 2025 The Typecast: Grow Your Art Business
Description
Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion.
And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) favorite artists for inspiration, insight, and laughs. We’re big on giving takeaways that you can actually put into action, and we’re even bigger on having a good time while we do it. Tune into the Typecast twice a month for a tittle-ating time (yep, we’re gonna type-pun your face off), and don’t forget to subscribe and leave a review so we can show our moms how famous we are!
59 Episodes
Reverse
Send us a text If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away. From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of s...
Send us a text What does it look like running your own design studio that works with names like Rosie Huntington-Whiteley? In this episode, we sit down with Amber Asay of Nice People to discuss the winding path that led her from scrapbooking experiments and show choirs to launching a successful design agency and a creative podcast. Amber shares the reality of landing big-name projects (and why you sometimes have to view them as long-term investments), the pros and cons of building a flexible ...
Send us a text What happens when two dynamic duos get together to talk about creative business, collaboration, and the messy beauty of figuring it out as you go? In this episode, we sit down with Arabela and Elle of Weekend Creative to explore their journey from meeting in college lighting class to running a thriving commercial photography and education business. We dive into how they naturally found their roles as photographer/retoucher and art director/producer, why balancing personal proje...
Send us a text We’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned. We cover the wins, the weird gigs, the tough pricing decisions...
Send us a text Graphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer. We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a poster...
Send us a text What actually goes on behind the scenes of a 1-million-follower art account? In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size. Fro...
Send us a text We’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken. In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found ways...
Send us a text In this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world. If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his ...
Send us a text What happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻 In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital ...
Send us a text The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). W...
Send us a text In this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity. ...
Send us a text Building a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make. We also get real about the challenges of working with clients, sta...
Send us a text The idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you? In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS o...
Send us a text Can two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business. We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining w...
Send us a text This past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye. In this episode, we’re hitting pause to reflect on the highlights, the hiccups, and how we’ve grown as creatives and entrepreneurs. We’re sharing the moments that made us feel on top of the world, the challenges that tested our limits, and the lessons we’ve learned about chasing creative fulfillment (and why it’s so important). We also talk about the art of pitching yours...
Send us a text In this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck...
Send us a text In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry. Jamie opens up about the power of community and how networking played a pivotal role in his creative journey. He also takes us through his evolution as a designer and gets real about the financial side of type design. Plus, we dive into a hot topic: AI and its growing impact on typography. Packed with insights on navigating the ups and downs o...
Send us a text In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has na...
Send us a text In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica ...
Send us a text In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, mor...
Comments
Download from Google Play
Download from App Store
United States