The Marketing Podcast for Local Businesses

Backlinks influence around 50% of local SEO rankings, yet most local businesses either ignore them or build the wrong types of links.In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down exactly how top-ranking local businesses build backlinks today. You’ll learn what backlinks really are, why they still matter for local search, and how to earn links that strengthen trust, relevance, and authority in Google.We walk through 17 proven backlink strategies for local SEO, including local and niche directories, supplier and partner links, case studies, testimonials, sponsorships, linkable assets, tools, digital PR, outreach, and even the tactics people rarely talk about — like paid guest blogs and press releases — with an honest take on when they work and when they don’t.If you want to rank higher in local search results and outperform competitors offering the same service in the same area, this episode gives you a clear, practical backlink playbook you can actually use.--💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote PODCAST20.Website Design: ⁠hello@websitedesigners.london⁠ | ⁠www.websitedesigners.london⁠SEO Services: ⁠hello@improvemysearchranking.com⁠ | ⁠www.improvemysearchranking.com⁠–Spotify Search Keywordslocal seo, local seo backlinks, backlinks for local seo, link building for local businesses, local link building, local search rankings, seo for local businesses, niche directories seo, digital pr local seo, guest blogging seo, google local rankings, how to rank locally

🤖 AI can now do local SEO work in minutes that used to take hours.But most local businesses are using it in a way that creates generic content, wasted effort, and little to no increase in enquiries.In this episode of The Marketing Podcast for Local Businesses, Adam and Josh share 7 exact AI prompts you can use with Claude to build a smarter, faster, and more effective local SEO strategy that actually drives calls, bookings, and sales.This is a step by step episode. By the end, you will have a plug and play process for researching competitors, finding high intent local keywords, improving your Google Business Profile, and turning everything into a realistic 30 day execution plan you can actually follow.Here is what we break down 👇🔍 Speed up keyword research using competitorsAnalyse top ranking local competitors and let AI organise keywords by intent and page type.🧠 Find competitor weaknesses you can exploitUse AI to identify missing trust signals, unclear service explanations, and content gaps you can easily outperform.📞 Generate high intent local keywords that drive enquiriesFocus on urgency, bookings, and buyer intent rather than vanity traffic.📍 Build a Google Business Profile posting plan that builds trustCreate posts based on real jobs, real locations, and real outcomes without sounding automated.🎯 Differentiate your business from competitorsCompare messaging and positioning so customers choose you, not the cheapest option.🗓️ Turn research into a 30 day local SEO action planA realistic plan designed for busy local business owners who want results, not theory.⚙️ Create ready to use assets, not just ideasUse AI to draft service pages, FAQs, and GBP posts while you focus on proof and quality.⚠️ The big rule that makes this workAI gives you speed. Specificity, proof, and clarity are what actually win rankings and customers.RESOURCESLink to prompts: https://marketing-podcast-local-businesses.com/7-prompts-for-expert-local-seo-using-claudes-ai/--💥 Exclusive Listener OfferGet 20% off Website Design or SEO services when you quote PODCAST20.Website Designhello@websitedesigners.londonwww.websitedesigners.londonSEO Serviceshello@improvemysearchranking.comwww.improvemysearchranking.com--🏷️ Tagslocal SEO,AI for local businesses,Claude AI prompts,local SEO strategy,Google Business Profile optimisation,small business marketing UK,AI SEO tools,local search optimisation,marketing podcast for local businesses

🔮 These changes is 2026 are already playing out.Some local businesses are adapting early and growing fast. Others are quietly losing visibility, enquiries and trust without fully understanding why.In this episode of The Marketing Podcast for Local Businesses, Adam and Josh share their 2026 predictions based on what they are already seeing across real UK local businesses. More importantly, they explain exactly how each shift will impact you and what you need to do to stay visible, trusted and competitive.Here is what we break down 👇🤖 AI becomes the first place customers ask. AI tools will increasingly recommend just one or two local businesses. If your business is not clearly understood and trusted you simply do not appear.🔍 SEO becomes about being the best answer. Keywords matter less while clarity and helpful explanations matter more.⭐ Reviews turn into AI trust signals. Frequency, detail and consistency of reviews influence whether AI systems recommend your business.💬 Search becomes more conversational and human. Clear natural language outperforms clever or vague marketing copy.⚙️ Automation creates the real competitive gap. Fast replies, easy booking and smooth follow ups separate growing businesses from struggling ones.⚠️ The big warning for 2026AI is not replacing local businesses. It is replacing businesses that are hard to understand, hard to trust or slow to respond.✅ The 2026 checklist for local businessesMake sure your website clearly explains what you do, answers real customer questions and collects reviews consistently.Ensure your business is visible to AI systems as well as traditional Google search.🎯 This episode is essential listening if you want to understand where local business marketing is heading and how to adapt before these changes become unavoidable.--💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote PODCAST20.Website Design: hello@websitedesigners.london | www.websitedesigners.londonSEO Services: hello@improvemysearchranking.com | www.improvemysearchranking.com--Keywords: 2026 marketing predictions, future of local SEO, AI search for local businesses, small business visibility, Google and AI search, reviews and trust signals, automation for SMEs, UK local business podcast, marketing trends 2026.

In this episode, Adam and Josh discuss Josh's journey from being an employee in a marketing agency to building his own successful SEO business, Improve My Search Ranking. They explore the challenges, decisions, and lessons learned throughout his entrepreneurial journey, emphasizing the importance of consistency, personal development, and strategic growth. Josh shares insights on starting a business, the significance of working for someone else first, and the value of understanding one's ideal customer. The conversation concludes with reflections on mistakes made and advice for aspiring entrepreneurs.------💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.Adam (Web Design): ⁠hello@websitedesigners.london⁠ |  ⁠www.websitedesigners.london⁠Josh (SEO): ⁠hello@improvemysearchranking.com⁠ |  ⁠www.improvemysearchranking.com⁠Expanded Keywords for Search:entrepreneurship, SEO, business growth, marketing, personal development, consistency, advice for entrepreneurs, journey, Improve My Search Ranking, business model

🤖 AI is no longer just for billion-pound companies.It’s already reshaping how local businesses win customers, respond to enquiries, price services, and run day-to-day operations, often without owners even realising it.In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down what the future of AI actually looks like for local businesses, using real examples from trades, clinics, restaurants, agencies, and service-based companies across the UK.Here’s what we cover 👇⚙️ How AI is already inside local businesses: from website chat, Google Business Profile posts, ad optimisation, and lead screening, to automated follow-ups and customer insights.⏱️ The biggest competitive shift: why speed, response time, and consistency are now just as important as location, reputation, and price.🏆 Which local businesses win with AI: and which ones are quietly falling behind due to slow responses, manual processes, and phone-only workflows.👥 AI and jobs: why AI doesn’t replace local businesses, but removes friction, admin, and bottlenecks so small teams can do more without growing payroll.🧠 What you should do next: simple, practical steps to start using AI as infrastructure, not a gimmick, without needing to code or become technical.🎯 The takeaway:AI is becoming the silent partner in successful local businesses. The winners won’t be the biggest names in town — they’ll be the fastest, most responsive, and easiest to deal with.If you run a local business and want to stay competitive over the next five years, this episode will help you understand where AI fits, what matters, and what to do now.---Get 20% off Website Design or SEO services when you quote PODCAST20.Website Design: hello@websitedesigners.london | www.websitedesigners.londonSEO Services: hello@improvemysearchranking.com | www.improvemysearchranking.com---Keywords: future of AI, AI for local businesses, small business automation, AI customer service, AI marketing UK, local SEO and AI, business productivity tools, service business growth, AI strategy for SMEs, UK marketing podcast.🎧 Episode Description💥 Exclusive Listener Offer

🧠 Most people think content needs to be louder, more polished, or more viral to work.In reality, the content that builds the most trust is usually the simplest kind, content rooted in real experience, real work, and real lessons learned.In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down why people trust lived experience more than borrowed expertise, and why creator content works best when it comes from what you have actually done, not what you have read, reposted, or copied.This conversation goes deep into:🎙️ What creator content really is — documenting experience in real time, not performing expertise for attention.🤝 Why personal experience builds trust faster — specifics, mistakes, trade-offs, and real outcomes resonate far more than generic “best practice.”📉 Value-add content vs performative content — why polished, vague content might look impressive but rarely drives meaningful action.🧲 How experience-led content attracts better clients — pre-qualifying your audience so the right people find you already aligned with how you think and work.♻️ Why this approach makes content easier to sustain — no trends to chase, no creativity burnout, just clear thinking explained consistently over time.💡 The core idea is simple but powerful:If you are already doing the work, you already have the content.The only question is whether you are willing to explain it clearly and honestly.This episode is essential listening if you want to create content that compounds, attracts trust, and drives long-term attention, without shouting, posturing, or pretending to be something you are not.---Get 20% off Website Design or SEO services when you quote PODCAST20.Website Design: hello@websitedesigners.london | www.websitedesigners.londonSEO Services: hello@improvemysearchranking.com | www.improvemysearchranking.com---Keywords: creator content, experience led marketing, personal brand trust, content strategy for businesses, authentic marketing, value add content, thought leadership UK, local business podcast, content that converts, trust based marketing.-💥 Exclusive Listener Offer

📢 If you think your website is good enough for 2025, it will fail in 2026.Because the rules of online visibility are changing — fast.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal the complete 2026 Content Blueprint — the structure, proof signals, and visibility layers every business website must have to stay visible in both Google and AI search.Here’s what you’ll learn 👇💡 Why Content in 2026 Is About Entities, Not Keywords — discover how AI search engines now judge who you are, what you do, and whether you can be trusted as a real-world authority.⚙️ The New 2026 Visibility Stack — clarity for humans, structure for machines, proof for credibility, and consistency for your entity across the web.📄 The 20-Page Blueprint That Future-Proofs Your Website — from core and local pages to authority and knowledge pages, this is the non-negotiable checklist every local business needs🤖 How AI Reads and Cites Your Content — learn why modular, structured sections (not long blogs) get featured inside ChatGPT, Gemini, and Perplexity answers.🌍 External Signals That Drive AI Trust — reviews, press mentions, partnerships, and directory listings are now critical ranking factors.🧪 The 2026 Content Audit Challenge — score your site on clarity, structure, and proof — and see if you’re ready for the AI era.🎯 Whether you run a café, clinic, trades business, or agency, this episode will show you how to build a website that AI engines trust and customers believe.💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.comKeywords: AI search optimisation, 2026 SEO strategy, entity SEO, generative engine optimisation, Google AI search, local business content strategy, schema markup, content structure for AI, website authority signals, small business marketing UK.

Short-form video isn’t “nice to have” anymore — in 2026, it becomes the single most important proof signal AI uses to decide whether your business is real, trustworthy, and worth recommending.In this episode, Adam and Josh break down why AI search engines like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews are shifting away from written content and relying heavily on authentic video evidence — known as proof clips — to verify the legitimacy of local businesses.You’ll learn:🎥 Why AI will downgrade businesses with little or no video content🤳 What “authenticity scoring” means — and why AI trusts video over text⚡ The 10 types of proof clips every local business needs in 2026📱 How to record high-impact short-form videos using just your phone🚀 How video now influences GBP rankings, AI Overviews, and LLM recommendations🔍 Why video has become a ranking factor, not a marketing add-onWhether you’re a plumber, café owner, gym instructor, landscaper, dentist, carpenter, florist, or cleaning company — this episode shows you how to stay visible in the AI-driven economy.And the best part?You don’t need a studio. You don’t need an editor. You need 10 seconds per clip and a system that works every week.By the end of this episode, you’ll know exactly how to keep your business ranking in Google and AI search… while your competitors slowly disappear.____________________💥 Exclusive Listener OfferGet 20% off Website Design or SEO services when you quote ‘PODCAST20’Adam (Web Design)📩 hello@websitedesigners.london🌐 www.websitedesigners.londonJosh (SEO)📩 hello@improvemysearchranking.com🌐 www.improvemysearchranking.com____________________Keywordsshort form video for local businesses, AI search 2026, AI Overviews Google, ChatGPT local businesses, Gemini search optimisation, video proof clips, authenticity scoring AI, local SEO 2026, Google Business Profile ranking, video marketing UK businesses, AI trust signals, AI-powered search visibility, how to rank in AI search, local business marketing 2026, proof-based SEO, video-first SEO strategy.

If you’re still selling one-off services or products, you might be missing out on a business model that’s taking over: subscriptions. In this episode of The Marketing Podcast for Local Businesses, hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) dig deep into why subscriptions are dominating the market — and more importantly, how local service-based businesses in the UK can successfully adopt them without over-complicating things. ------💥 Exclusive Listener Offer: Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.Adam (Web Design): hello@websitedesigners.london |  www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com |  www.improvemysearchranking.comExpanded Keywords for Search:subscription business model UK, recurring revenue for local service businesses, how to turn services into subscriptions, subscription vs one-off sales, local business growth strategies 2026, retain customers with membership model, subscription model challenges churn, service-based business subscription examples UK, subscription marketing tips for small business, predictable income model for local businesses.

It’s 2026. Many customers find local businesses through TikTok, ChatGPT or map-search – so does your business really need a website anymore? In this insightful episode of The Marketing Podcast for Local Businesses, hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) explore the changing role of the website. They break down the case for and against having one, explain how it’s evolved from centre-stage to credibility hub, and give you practical advice on how to make it work (or decide if you can lean more on socials and AI presence instead).💥 Exclusive Listener Offer: Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.comExpanded Keywords for Search:do local businesses need a website 2026, website vs social media for small business UK, role of website in AI search era, website still important local business, social media shop vs traditional website, how AI search impacts business website, credibility hub website strategy, website design trends 2026 UK, local service business website necessity, building website for trust and conversions.

Staring at your content calendar wondering what to post?You’re not alone — and you’re probably wasting hours writing content that doesn’t move the needle in Google or AI search.In this episode, Adam and Josh reveal the 15–20 essential content types that Google, ChatGPT, Gemini, and Perplexity are prioritising in 2026.This is your SEO & AI Content Menu — the exact pages every local business needs to rank, build trust, and appear inside AI-generated recommendations.You’ll discover:🍽️ The Core Business Pages your site must have (service pages, locations, niche pages, refreshed foundational pages)🏆 Authority Builders that AI loves — case studies, “Best Of” lists, “How To” guides, “Alternative To…” pages🔐 Trust Builders that remove customer objections and boost conversions♻️ Freshness & Brand Pages that tell Google your business is alive and active❤️ Emotion & Story Content that AI uses to measure authenticity and reputation🤖 Why diverse content massively increases your chances of being selected as the top AI answerWhether you're a local service provider, e-commerce shop, tradesperson, clinic, or agency — this framework shows you exactly what to publish to dominate both Google and AI’s new search ecosystem.By the end of the episode, you’ll walk away with a complete, structured content plan that doesn’t just rank — it sells.______________💥 Exclusive Listener OfferGet 20% off Website Design or SEO services when you quote ‘PODCAST20’Adam (Web Design)📩 hello@websitedesigners.london🌐 www.websitedesigners.londonJosh (SEO)📩 hello@improvemysearchranking.com🌐 www.improvemysearchranking.com______________🔑 KeywordsSEO content strategy 2026, AI search optimisation, ChatGPT SEO, local SEO content types, Google ranking factors, Gemini AI search, Perplexity for business, content menu for SEO, service pages SEO, authority content examples, trust-building content, E-E-A-T optimisation, how to rank in AI search, local business marketing UK, content ideas for small businesses, SEO content blueprint 2026.

It’s the most profitable time of the year… if you know how to use it.In this Christmas Special, Adam and Josh unwrap 12 proven festive marketing strategies that local businesses can implement immediately to boost bookings, sales, footfall, and customer loyalty throughout December.From the evergreen Christmas Tree Strategy, to capitalising on gift-intent searches, festive homepage upgrades, irresistible upsells, PR hooks, and even pre-selling January — this episode gives you the complete blueprint for a thriving Christmas trading season.Whether you’re running a café, salon, car wash, gym, trades business, shop, or online service — these tactics will help you stand out during the busiest (and noisiest) shopping month of the year.🎁 In this episode you’ll learn:Why seasonal URLs should live forever — and the SEO power they build each yearHow to target “last-minute gift” shoppers in your townThe simple homepage festive banner that instantly boosts conversionsHow to remove friction in the holiday buyer journey (and increase impulse purchases)How to run a “12 Days of Deals” campaign that customers come back for dailyWhy emotional festive branding works ridiculously well in DecemberHow to collect more reviews this month than you did all yearThe strategy for selling out January before New Year’s Day arrivesIf you want to finish the year strong - this is the episode to play before doing anything else.💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com🔍 Keywords:Christmas marketing tips, festive marketing ideas, small business Christmas strategies, local business marketing December, holiday marketing UK, Christmas SEO tips, local SEO Christmas, gift voucher marketing, seasonal SEO strategy, Christmas sales ideas, 12 days of Christmas marketing, small business growth December, marketing for cafés salons gyms, local business podcast UK, Improve My Search Ranking, Website Designers London.🎧 Hit Follow so you never miss an episode — and share this with a business owner who could use a little Christmas marketing magic. 🎅🏻✨

🔥 Running a small business can feel like juggling with one hand while the other’s on fire.One week you’ve got customers lined up, the next, you’re chasing invoices or wondering where the leads went.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal the 10 biggest reasons small businesses fail, and the practical fixes you can start applying today.Here’s what you’ll learn 👇📉 1. Not Enough Leads: why word-of-mouth alone isn’t enough and how to use SEO, Google Maps, and reviews to generate consistent enquiries.📊 2. Not Tracking Data: the Peter Drucker principle: “what’s measured gets managed.” Learn how CRMs and analytics turn chaos into clarity.🎯 3. No Clear Marketing Strategy: how to set goals, track leads, and reverse-engineer your growth targets.🧢 4. Wearing Too Many Hats: how to delegate, automate, and reclaim your time (yes, AI can help).💸 5. Inconsistent Cash Flow: why 61% of small UK businesses struggle with late payments — and how to build financial breathing room.🌐 6. Poor Online Visibility: easy fixes to get your business found on Google Maps, reviews, and local directories.🎨 7. Weak Branding : how consistency builds instant trust and authority, without a big budget.👥 8. Hiring & Retaining Great Staff: why culture beats pay and how to keep your best people.🤖 9. Struggling With Technology: tools and automations that actually save time (without overwhelming you).💌 10. Poor Customer Retention: why keeping customers is 5–7x cheaper than finding new ones, and how to turn buyers into loyal fans.💡 Packed with stats, stories, and real examples from UK businesses, this episode is your crash course in fixing what’s really holding your business back.🎯 Because success isn’t about avoiding problems, it’s about solving them faster than your competitors.---💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com---Keywords: small business growth UK, top reasons businesses fail, SME marketing strategy, cash flow management, Google Business Profile, branding consistency, customer retention, automation tools for small business, marketing podcast UK, local business tips.

ChatGPT is growing fast — but Google still handles 17 billion searches a day. Here’s what that really means for your business.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit break down the real data behind the AI vs Google debate — and what it means for your business in 2026 and beyond.Here’s what you’ll learn 👇🔍 AI Search vs Google Search — ChatGPT handles around 2.5 billion daily prompts, but Google still dominates with 17 billion searches every day, and 46% of those have local intent.💰 Why Google Still Matters — 76% of people who search locally visit a business within 24 hours. Google remains the #1 place where customers make buying decisions.🤖 How AI Is Changing the Edges (Not the Core) — Tools like ChatGPT, Gemini & Perplexity are reshaping research, but Google still owns the buying moment.🧭 How to Dominate Google in the AI Era:1️⃣ Optimise your Google Business Profile — real photos, weekly posts, keyword-rich descriptions.2️⃣ Get more (and better) reviews — they’re the strongest trust signal for humans and algorithms.3️⃣ Optimise for “near me” searches — embed maps, list service areas, and create hyperlocal pages.4️⃣ Use AI to enhance SEO — generate ideas, content outlines, and insights, but keep the human touch.5️⃣ Build backlinks & local authority — directories, suppliers, press mentions, and partnerships all count.6️⃣ Create local content that sells — target each service + area combination to dominate regional results.💡 The Future: It’s not Google or AI — it’s Google + AI. As Gemini integrates directly into Google Search, the businesses ranking well today will be the first AI recommends tomorrow.🎯 If you run a local business, this episode is your roadmap for staying visible — now and in the next wave of AI-powered search.---💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com---Keywords: Google SEO 2026, AI search optimisation, ChatGPT vs Google, local SEO UK, Google Business Profile tips, Gemini AI search, Perplexity AI, near-me optimisation, reviews for SEO, small-business marketing podcast UK.

💡 Ever launched something thinking customers would flood in, only to realise no one’s watching?That was Adam when he launched Start Smarter, a side project that began with a uni friend, nearly failed, and later sold for five figures.In this behind-the-scenes episode of The Marketing Podcast for Local Businesses, Josh flips the script and interviews Adam about the full journey, from £50 shares to a five-figure sale.🎙️ They unpack:🚀 The Early Days: launching Start Smarter at university, juggling studies, and learning the hard way that “build it and they will come” is a myth.📉 The Struggle Years: long nights, failed plans, and the brutal gap between a business plan and reality.🤝 The Split: buying out a 50% stake for £50 when we all thought it was over.💡 The Turning Point: how content, systems, and persistence quietly turned the business profitable.💰 The Exit: selling for five figures and what that moment taught Adam about patience, purpose, and value.🎯 This episode isn’t about overnight success, it’s about the long game.Persistence, small wins, and knowing when to hold your nerve.If you’ve ever built something that didn’t go as planned, this one will hit home.--💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com--Keywords: business journey, startup lessons, side hustle to sale, selling a business UK, university startup story, small business exit, Start Smarter case study, entrepreneurship lessons, local business podcast, UK marketing podcast.

👁️‍🗨️ What do God and getting found in AI have in common?Both decide who gets seen and who stays invisible.In this thought-provoking episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit unpack the new reality of AI search, where algorithm, not humans, decide which products, services, and businesses are “chosen.”When someone asks ChatGPT, “What’s the best protein powder under £30?” it won’t show ten blue links. It’ll give one answer. The question is: will it be your product, or your competitor’s?Adam and Josh reveal how Generative Engine Optimization (GEO), also called AI Optimization or Generative SEO, is becoming the new frontier of visibility.Here’s what you’ll learn:🧠 What GEO really is; how ChatGPT, Gemini, and Perplexity are reshaping how customers discover products.⚙️ How to make AI choose you;• Structure your data with schema and clean product attributes.• Pair listings with buyer guides, FAQs, and context-rich content.• Strengthen authority through verified reviews and credible mentions.• Go omnichannel; AI pulls from Shopify, TikTok Shop, Amazon, and beyond.🌍 Why local businesses can win early; smart structure and trust signals can help small brands outrank global giants in AI-generated answers.🎯 This episode will make you rethink everything you know about SEO.The future of search isn’t about ranking on Google; it’s about being chosen by AI.---💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.comKeywords: generative engine optimization, AI search visibility, ChatGPT SEO, Google Gemini, Perplexity AI search, ecommerce SEO, structured data schema, omnichannel optimization, AI for small business, AIO vs GEO, marketing podcast UK.

📚 Part 2 of 10 Must-Read Books to Supercharge Your Local Business Growth picks up right where Part 1 left off.In this follow-up episode, Adam & Josh dive into the remaining six essential titles — plus a bonus one from Adam himself — that will transform the way you think, lead, and scale your business. If Part 1 gave you the foundation, this episode is about putting strategy, leadership, and mindset into motion.Here’s what you’ll learn:💪 The Obstacle Is the Way – Ryan Holiday: Turn challenges into opportunities with stoic mindset principles.🤝 The Five Dysfunctions of a Team – Patrick Lencioni: Build trust and alignment inside your business team.🏗️ The E-Myth Revisited – Michael E. Gerber: Stop working in your business and start working on it.📈 High Output Management – Andy Grove: Boost efficiency through systems, leverage, and performance tracking.🎯 The 22 Immutable Laws of Marketing – Al Ries & Jack Trout: Position your business to win by focusing on what truly matters.🏆 Outliers – Malcolm Gladwell: Understand the real drivers of success — opportunity, timing, and persistence.📘 BONUS: Becoming A Strategic Business Leader: The Ultimate All-In-One Guide - Adam Niazi – A strategic guide written from real-world experience helping hundreds of UK businesses scale.🎯 Adam and Josh connect each book to real examples from cafés, agencies, and service firms, showing exactly how to apply these principles for measurable growth. Together, Parts 1 & 2 form a complete roadmap — from building habits and offers to mastering mindset, leadership, and marketing.---💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com---Expanded Keywords for search: business books for entrepreneurs 2025, small business growth UK, E-Myth systems, marketing positioning strategy, team leadership, stoic mindset entrepreneurs, High Output Management productivity, Outliers success factors, Patrick Lencioni teamwork, Ryan Holiday business mindset, UK entrepreneur podcast, Adam Niazi Becoming a Strategic Business Leader

📚 Want to shortcut years of trial and error in your business? The best entrepreneurs don’t reinvent the wheel, they stand on the shoulders of giants. The right book at the right time can completely change the way you grow, lead, and market your business.In part one of this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit share some of the 10 must-read books that have shaped how they run their own companies and helped clients generate millions in sales. Each title comes with a practical takeaway you can apply right away.Here’s what you’ll learn:💡 Atomic Habits – James Clear: Build small, repeatable habits that compound into massive business growth.💰 $100M Offers – Alex Hormozi: Create irresistible offers that make customers feel silly saying no.🌍 The 4-Hour Work Week – Tim Ferriss: Simplify, automate, and outsource to reclaim time and focus on what matters.🧠 Influence – Robert Cialdini: Master the six psychological triggers of persuasion that drive more sales.📖 Think of this as your entrepreneur’s reading list — ten books that can sharpen your strategy, boost productivity, and build long-term growth.---💥 Exclusive Listener Offer: Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com---Expanded Keywords for search: best business books for entrepreneurs 2025, must-read business books UK, local business growth tips, marketing psychology books, leadership and management reading list, small business strategy books, productivity books for entrepreneurs, marketing mindset, Alex Hormozi $100M Offers, James Clear Atomic Habits, Tim Ferriss 4-Hour Work Week, Robert Cialdini Influence entrepreneur reading recommendations.

🧠 Ever wondered why some websites make you instantly want to click “Buy Now” — while others make you want to leave?It’s not design. It’s psychology.In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 7 psychological website tactics that use the power of social proof to turn visitors into customers — backed by proven marketing science and real-world results.Here’s what you’ll learn:😀 Happy customer images – Why showing real people triggers the “if they did it, I can too” effect.⭐ Testimonials & reviews – How to make reviews more persuasive with names, faces, and live Trustpilot or Google embeds.👀 Human faces & eye direction – Why photos of people looking toward your call-to-action buttons boost clicks.💷 Pricing psychology – Anchoring, loss aversion, and value framing — simple tweaks that make your pricing more persuasive.🟢 Call-to-actions (CTAs) – How to make them consistent, clear, and action-driven so people actually click.⏳ Scarcity & urgency – How to ethically use “only a few left” or “offer ends Friday” to increase conversions without damaging trust.🔒 Trust signals – From security badges to “As Seen In” logos, discover what instantly reassures customers that your business is credible.🎯 You’ll walk away with a clear checklist of 7 website psychology hacks you can apply today — all easy, ethical, and proven to drive more sales.---💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com---Expanded Keywords for search: social proof marketing, website psychology tips, conversion rate optimisation UK, how to increase website sales, psychological triggers for buying, pricing psychology, loss aversion marketing, anchoring strategy, ethical urgency marketing, trust signals website, testimonials that convert, website call-to-action optimisation, UK local business marketing, behavioural marketing principles, small business website tips, proven CRO strategies.

⚡ Ever noticed how “Only 2 left” or “Sale ends tonight” suddenly makes you want to buy? That’s not a coincidence — it’s psychology.In this episode of The Marketing Podcast for Local Businesses, Adam & Josh break down scarcity, urgency, and FOMO (Fear of Missing Out) — three of the most powerful marketing triggers — and show you exactly how to use them ethically to boost sales for your small business.Here’s what you’ll learn:📉 Scarcity (Limited Stock) – Why people value what feels rare, and how cafés, shops, and service providers can use limited runs, seasonal exclusives, or “only 10 spots left” offers.⏳ Urgency (Deadlines) – How to push action with flash sales, early-bird booking cut-offs, and “only available this month” promotions.🔥 FOMO (Fear of Missing Out) – How to leverage social proof and exclusivity by showcasing customer numbers, sold-out products, and real user-generated content.📚 We’ll also share three powerful books every business owner should read to master these tactics:Influence by Robert CialdiniHow to Price Your Platypus by David Abbott$100m Offers by Alex Hormozi👉 If you’ve ever struggled to get customers off the fence, this episode gives you a practical playbook for turning hesitation into sales — without feeling manipulative.--💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.londonJosh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com--Expanded Keywords for search: scarcity marketing strategy, urgency marketing tactics, FOMO in small business marketing, psychological triggers to increase sales, Robert Cialdini Influence examples, Alex Hormozi $100m Offers, David Abbott pricing strategies, local business marketing psychology, how to increase conversions with scarcity, ethical urgency marketing, social proof and FOMO examples, sales psychology for small businesses, marketing strategies UK local businesses.