Claim OwnershipThe Private Practice Success Podcast
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© 2026 Private Practice Success Australia Pty Ltd
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Private Practice Specific Business Coaching, Mentoring & Consulting for Allied Health Business Owners.
67 Episodes
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In Episode 67, Gerda dives into the art of networking for allied health practice owners, so if walking into a room full of strangers feels like your worst nightmare, then this is most certainly is the episode for you. As a self-proclaimed introvert, Gerda shares her own experiences and frameworks for connecting with referral sources in a way that feels authentic, outcome-focused, and completely non-salesy. In this Episode, you will learn (among others): Why networking is about building ...
In Episode 66, Gerda gets straight to the heart of why so many practice owners struggle to fill their books, even when they feel like they are “doing all the right marketing things”. Unfortunately, many practice owners don’t even realise that there is a missing link in their marketing strategy. Cue… Credibility Marketing VS Authority Marketing. So, if you’ve ever wondered why being qualified, experienced, and trustworthy isn’t enough to create demand (and why your phone still isn’t ringing), ...
Irrespective of whether you’re a solo or a group practice owner, uncertainty is part of the allied health business landscape. Cue funding changes, policy shifts, a lingering cost of living crisis and the multitude of unexpected curveballs life throws your way. This episode isn’t about theory - it’s a practical, real-world guide to leading yourself and your team when the path ahead is foggy and the stakes feel high. In this Episode, you will learn (among others): Why uncertai...
In Episode 64, Gerda unpacks a truth every private practice owner needs to hear: It really does take a village to build a sustainable, thriving business. If you’ve ever felt like you’re carrying the weight of your practice on your own shoulders, juggling clinicians, being the CEO, HR, bookkeeper, and everything in between, this episode is your permission (and blueprint) to stop going it alone. Gerda shares how the right support team can help practice owners move from overwhelmed operato...
In Episode 63, Gerda gets real about a dilemma so many private practice owners face in that is: More Clients, More Team... But Less Freedom. If you started your practice for flexibility and freedom, but now find yourself with a bigger team, a fuller diary, and even less time and headspace than before, then this episode is for you. Gerda unpacks why simply adding more clients and hiring more clinicians doesn’t automatically create the freedom you dreamed of (and why it often does the opp...
In this episode, Gerda breaks down the difference between marketing and branding (spoiler alert: they’re not the same!), why they both matter and most importantly how to know which one your business needs right now, depending on your stage of growth and your goals for the next 12 months. Gerda shares why marketing and branding in allied health isn’t about chasing algorithms, being pushy, or doing things that feel misaligned. Instead, she reframes it as a purposeful extension of the care you a...
In Episode 61, Gerda tackles one of the most stressful and high-stakes challenges for group private practice owners being: Remuneration. If you’ve ever felt a wave of panic when a clinician asks, 'So, what’s the pay?' or found yourself trawling Facebook groups, job ads, or just 'going with your gut' on salaries, then this episode is for you. Gerda breaks down why most practice owners are playing remuneration roulette where they are making emotional, scattered, and comparison-driven deci...
In Episode 60, Gerda explores a powerful concept that can transform both your clinical work and your business: Salutogenesis - the science (and art) of moving from 'dis-ease' to 'health-ease and how understanding and applying Salutogenesis can double your potential client base. Gerda breaks down what Salutogenesis is, why it matters, and how it applies far beyond the therapy room. You’ll hear why it’s simply not enough to just help clients reach an 'absence of symptoms' and how ai...
In Episode 59, Gerda dives into something every clinician cares about, being how to deliver a 10/10 client session - every single time. This is important because although the actual session is only one part of the broader client experience and client journey, it’s the part that the client remembers most saliently. In a market where competition is increasing and tech and AI are becoming more common, the quality of the human experience that gets delivered in-session is becoming one of the...
In Episode 58, Gerda continues busting the 10 Biggest Myths about group private practice. If Part 1 in Episode 57 stirred something for you, then get ready because these next five myths go even deeper. This episode is less about spreadsheets and structures, and a lot more about identity, confidence, leadership, and the permission you give yourself (or don’t give yourself) to build a group practice that actually works. Gerda unpacks the beliefs that keep capable clinicians playing small, choos...
In Episode 57, Gerda busts the first 5 of the 10 Biggest Myths about Group Private Practice. Why? Because right now there is so much misinformation floating around in the allied health industry and it’s keeping incredibly capable clinicians and practice owners stuck, overwhelmed, and on track to burnout. If you’ve ever considered building a group practice (or you’re already in one and quietly thinking, what the hell have I done?) then this episode will help you separate myth from realit...
In Episode 56, Gerda tackles one of the most common and probably most frustrating challenges in allied health private practice being: when it feels like your team sucks! With her trademark honesty (and a little humour), Gerda unpacks why nine times out of ten it’s not your people who are the problem - it’s the way they’re being managed and led. This episode is an important invitation to look in the mirror, take ownership, and fix the real cause of underperformance, so you can buil...
In Episode 55, Gerda gets real about what’s holding so many practice owners back from building the self-running business they dream of. With her signature honesty and a dose of tough love, she unpacks the three big reasons most practice owners never achieve true freedom and why it’s not about working harder, hiring more, or just wishing things were different. Gerda shares her own journey to a self-running practice and explains what it actually takes to step away from the day-to-day - wi...
In Episode 54, Gerda reveals why January - not December - is the secret weapon for smart, sustainable business planning in private practice. She shares her own experience of ditching frazzled “December brain” for the clarity and creativity that only a well-rested January can bring. You’ll discover why most practice owners start the year already behind, how reaction mode keeps you stuck, and why planning all by yourself rarely works. Instead, Gerda recommends and unpacks the power of a facilit...
In Episode 53, Gerda strips private practice back to basics and reminds us that simplicity is often the secret to success. Inspired by the iconic “For Dummies” series, Gerda uses humour and real talk to break down what actually matters in running a thriving group practice (no complicated jargon or overwhelming checklists required). You’ll discover the three essential elements every private practice needs, how they work together, and what goes wrong when you neglect any one of them. ...
In Episode 52, Gerda unpacks the three core reasons why your diary is still not full and why “just do more marketing” is almost never the whole answer. Whether you run a solo practice or a growing group practice, empty appointment slots create stress, cash flow pressure, and, over time, burnout. This episode is all about diagnosing the real problems, so you can finally fix them. More specifically, Gerda walks you through the full client journey - from enquiries, to front desk conversati...
In episode 51, Gerda dives into one of her favourite and most transformative topics, being how proper business planning, done the allied health way, sets thriving practice owners apart from those stuck in constant catch-up mode. Gerda unpacks why generic planning systems just don’t work for the realities of private practice, and shares a practical, values-driven approach that brings calm, clarity, and momentum to your business. You’ll hear why planning isn’t just about pretty to-do list...
In Episode 50, Gerda shares a raw and honest account of the three hardest things she’s ever had to do as a private practice owner. From firing her accountant and performance managing a ‘trusted’ team member, to letting go of a contractor who was damaging her brand, Gerda shares the behind-the-scenes decisions that shaped her business and herself as a leader. You’ll hear the real stories, the real emotions, and the important lessons learned from navigating these pivotal moments. Wh...
In episode 49, Gerda gets brutally honest about one of the most painful topics for private practice owners: cash flow. Drawing on her own practice owner experience and countless client stories, Gerda reveals the three biggest reasons why so many allied health businesses are struggling to keep money in the bank and why the usual “quick fixes” just don’t work. This episode isn’t about surface-level tips or empty motivation. Gerda dives deep into the real mistakes that drain your finances ...
In episode 48, Gerda delivers a motivating call to action for private practice owners who want to finish the year strong - no matter how challenging 2025 has felt thus far. Gerda reminds you that the last stretch of the year is where real transformation happens and shares three practical, high-impact strategies to help you regain momentum, boost your cash flow, and set your business up for a powerful start to the new year. With her signature blend of empathy and accountability, Gerda en...
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