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© Chris Hall x Colin Dougherty
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DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.
74 Episodes
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From top-tier eCommerce jobs to AI reshaping performance marketing, plus two elite operator interviews… this is the show you don’t want to miss.HOT JOBS (Get hired or get jealous)- COO & Head of Retail at a rocket ship brand (Primal Queen)- Senior Digital Merchandising Manager at Dyson- Ecommerce Category Experience Manager at PGA TOUR SuperstoreIf you’re trying to level up in DTC—this is your sign.INTERVIEW: Chris Lang (Fresh Chile Co. / Move FWD)From homemade recipes to top 1% Shopify brand.We get into:- Why storytelling beats paid ads- Building a 30K+ community before scaling- “Unpolished” ads that outperform everythingIf you care about brand, community, and real growth—this is gold.INTERVIEW: Brandon Blum (New Edition)The new creative playbook for 2026.We cover:- Why Meta ads broke (Andromeda impact)- Why brands now need 10–50 creatives per week- How to build a “fractional content team”- The biggest content mistakes killing 7-figure brands- AI-powered creative systemsIf you’re still running ads like it’s 2022… you’re already behind.NEWS + BREAKDOWNS- Shopify’s new AI toolkit- OpenAI entering the ads game (and what that means)- Meta attribution chaos- Liquid Death x Pop-Tarts collab- “AI slop” vs actually good creative- Macro chaos: emergency Fed conversations— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
The Future of Commerce Is Here (And It’s Moving FAST)Today we’re breaking down the biggest shifts happening across DTC, social commerce, AI, and the next wave of ownership.What we’re covering:- Unilever’s $500M acquisition of Grüns → the new DTC endgame- Why “boring businesses” are the new gold rush (Travis Wheeler, Contrarian Thinking)- Amazon fees rising again… and what brands should do next- Shopify’s B2B push and why it matters more than you think- The rise of creator-led commerce (and why brands are behind)- A pill that could extend your dog’s lifespan 🐶 (yes, seriously)- The THIRD era of commerce with Third CommerceLightning round: viral products, AI pricing shocks, collabs selling out in minutesFeaturing:- Travis Wheeler (Contrarian Thinking)- Ryan Garrow (Logical Position)- Chad Hetherington (Third)If you’re building, investing, or operating in ecommerce, this episode is packed with insights on where the market is going and how to stay ahead.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today’s episode covers a major shift in AI, the future of social commerce, and how top operators are building breakout brands in 2026.We start with one of the wildest AI stories of the year. Anthropic announced a new frontier model, Claude Mythos, capable of identifying thousands of high-severity vulnerabilities across major operating systems and browsers. Then they made a surprising move: they refused to release it publicly. Instead, access is limited to a small group of companies including Amazon, Apple, and Microsoft under a defensive cybersecurity initiative called Project Glasswing. We break down what this signals for the AI arms race, the future of security, and why the internet’s reaction has been more memes than concern.Next, we sit down with George Davis, CMO of Cozy Earth, to unpack one of the most creative growth campaigns in recent memory. The Bed Rot Challenge generated over 85 million impressions and tens of thousands of new followers, turning a simple idea into a full-funnel acquisition engine. We go deep on how the campaign started, what the MVP taught them, and how they convert attention into revenue through a tightly integrated SMS, email, and affiliate strategy.Then we’re joined by serial entrepreneur Shannon Jean, who has built and sold multiple businesses and generated millions in revenue through liquidation and resale. From sourcing luxury handbags through Costco’s liquidation marketplace to building a 2,000-member community with a $5 subscription model, Shannon shares his “buy with math” framework, how he uses AI to accelerate execution, and where the biggest opportunities exist right now for new entrepreneurs.On the news side, we cover PayPal and Meta’s new 1-tap checkout integration, which allows users to complete purchases directly inside Facebook without leaving the app, with Instagram coming next. We discuss what this means for conversion rates, creator monetization, and the broader push toward frictionless social commerce.We also bring in perspective from Jordan West of Social Commerce Club to break down how brands should be thinking about TikTok Shop versus Instagram, why checkout friction matters more than most realize, and what it actually takes to build a creator-driven growth engine across platforms.Finally, we close with a lightning round covering the rise of small-scale American manufacturing, the growing importance of offline operator communities like DTSki, notable product drops, and what recent brand shutdowns signal about the current DTC landscape.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
This week, we’re breaking down the moments where commerce, culture, and attention collide — from space-bound brand stunts to livestreams redefining entertainment, and the marketing plays actually winning right now.We kick things off with Netflix’s latest livestream push and what it signals about the future of content, community, and conversion. Then we head to space with Nutella’s viral moment and unpack why the best brands today are engineering attention—not just running ads.We also dive into why H‑E‑B continues to dominate social with a hyper-local, culture-first strategy, plus the rise of NASA-inspired products and what it says about where branding is heading next.Plus, we’re joined by top operators building in real time:Rob Freund (Founder, Robert Freund Law)We break down what every ecommerce brand needs to know about FTC compliance, influencer marketing, and legal risks, including:- The biggest compliance mistakes brands are making right now- How AI-generated recommendations change disclosure rules- The legal landmines in subscriptions, UGC, and pricing strategiesJai Dolwani (Founder & CEO, The Starters)From scaling Winc to building a 600+ freelancer network, Jai shares:- Why the old hiring playbook is broken- What brands actually need from talent in the AI era- How to structure a fractional team at $1–5M revenue- The biggest hiring mistakes founders makeBen Hindman (3x Founder | ex-Shopify PM)We go deep on building modern consumer brands:- What he’s launching next with Le Lick- Lessons from scaling and exiting Splash- What most merchants don’t realize about ShopifyInternet & Culture Segment:- Viral brand moments and campaigns that actually hit- The best (and worst) merch drops of the week- Creator economy shifts you need to be paying attention toIf you’re a founder, operator, or growth leader, this livestream will give you a real-time look at what’s working right now—and where ecommerce is heading next.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today’s livestream breaks down the biggest shifts happening across ecommerce, marketing, and digital media plus live conversations with operators building in real time.We start with a major platform update: Shopify just rolled out B2B features to every merchant, signaling a massive shift in how brands think about growth, retention, and wholesale. From there, we dive into the latest trends shaping the industry from affiliate-driven scale and retail expansion to the growing backlash against AI infrastructure and what it means for the future of tech.We’re also joined by top founders, operators, and investors for deep-dive interviews you won’t hear anywhere else.In this episode:- Shopify rolls out B2B tools to all merchants (and why it matters now)- The rise of affiliate-driven brands and breakout retail moments- LinkedIn’s potential move into newsletters + media consolidation- Why people are pushing back on AI data centers- New Reddit strategies for organic growth and demand capture- Cultural commerce moments (Masters merch, celebrity product spikes)Live Interviews:- Justin Silver (Symptoguard, eCommerce Fight for Charity)From building and exiting a beauty brand to organizing one of the most unique ecommerce events ever—executives stepping into a boxing ring for charity.- Jimmy Kim (Sendlane, Commerce Roundtable) & Taylor Holiday (Common Thread Collective)Breaking down the future of ecommerce events, community, retention marketing, and what it actually takes to scale profitably in 2026.Plus:- SMS, email, and creator marketing strategies that are working right now- How top brands are scaling content and creative productionThe biggest stories from LinkedIn, X, and the operator ecosystem this week— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
We’re covering everything from the latest shifts in hiring and ecommerce strategy to Amazon’s rising costs, the growth of resale, and the creative campaigns that actually captured attention this week. Plus, we’re joined by two founders building and scaling in real time.In this episode:Hot Jobs of the WeekWe break down the most interesting roles in ecommerce right now — from creator-led brand building at BK Beauty to senior ecommerce leadership at Huckberry and Amika, and what these roles signal about where the industry is heading.News & Trends- Amazon introduces a new 3.5% fulfillment surcharge — what it means for your margins- Resale continues to take share from traditional retail- The best April Fools brand campaigns and why they workedMarketing Deep DivesWe discuss SMS strategy with Postscript and how brands can turn it into a top revenue channel, plus how Insense is helping brands scale creator-driven content and UGC.Internet & Culture SegmentWe react to the latest viral moments, brand activations, and “unhinged” marketing plays that are winning attention right now.Guest Interview: PrettyBoy Skincare (Ben Feys & Kevin Niehoff)The founders of PrettyBoy share how they built a million-dollar men’s skincare brand from scratch:- Betting $70K of their own money on their first production run- Scaling from $187K to $1.1M in one year- Building a subscription engine that drives 60% of revenue- Why they’ve stayed anti-discount in a promo-heavy market- The power of founder-led contentOptional Deep Dives (time permitting):- TikTok Shop + review syndication and what it means for conversion- Amazon testing Prime shipping on external websites— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today’s episode breaks down one of the biggest shifts happening in ecommerce right now: what happens when AI, creative, and distribution collide.We start with the story of Medvi, a $1B “one-man” AI-powered telehealth brand that’s forcing operators to rethink what a company even looks like. Is this the future of lean ecommerce, or is there more beneath the surface?From there, we unpack what’s really happening inside Commerce Roundtable Austin — who’s in the room, why the $5M–$50M brand segment dominates, and what it says about where the industry is heading next.We’re joined by three operators with deep experience across DTC, paid media, and creative:Hal Smith (Founder, H Street Digital) brings lessons from political advertising into ecommerce, breaking down why most brands misunderstand their own data, how attribution is misleading teams, and what it actually takes to acquire net-new customers profitably.Brett Curry (CEO & Co-Founder, OMG Commerce) draws on 16 years of agency experience and tens of millions in ad spend to explain why YouTube remains one of the most underutilized growth channels, what makes it work today, and how AI will reshape agencies going forward.We also cover:- The rise of AI as an “employee” inside ecommerce teams- Why bold product positioning is outperforming safe branding- The gap between platform-reported performance and real CAC- What it takes to scale creative in a post-targeting worldPlus, rapid breakdowns of emerging products, trends, and viral moments shaping the next wave of ecommerce.If you’re a founder, operator, or growth leader, this episode is designed to give you a clearer view of what’s actually working right now — and what’s coming next.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today’s episode is packed. We’re breaking down one of the most shocking DTC outcomes in recent memory how Allbirds went from a $4B darling to a $39M exit and what every operator should learn from it.Then we sit down with Caleb Sloop to unpack the truth about coffee in America, why “mold-free” is becoming a real category, and what it takes to build a premium CPG brand in a crowded market.We also dive into the macro pressures hitting ecommerce right now from rising fuel prices to shifting consumer confidence and what that means for your conversion rates, pricing strategy, and demand.On the tech side, we’re covering Amazon’s leaked Rufus AI deck and what it signals about the future of shopping, plus Google’s AI-powered inbox rollout and how it could reshape email marketing as we know it.We’ll also break down standout marketing plays from Liquid Death giving away a house to Ghost Energy’s expansion into cocktail-inspired flavors and what they reveal about where brand building is headed.To close it out, Andrew Haykal joins the show to talk cold outreach, lead generation in 2026, and why the people saying it’s dead are missing the bigger picture.If you’re building, scaling, or investing in brands this one is for you.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today’s Friday Feel livestream covers the biggest stories shaping ecommerce, marketing, and digital media right now—plus deep-dive conversations with operators actually building in the space.We start with one of the most talked-about brand stories of the week: Comfrt being sued by Realtree, and what it reveals about intellectual property, “copy vs inspiration,” and the real challenge of building a defensible brand in 2026.From there, we’re joined by Chris Geiss to break down the hidden infrastructure behind high-performing Shopify brands. We get into Bulk Discount Bot, why personalized discount codes outperform, what “risky” discounting actually means, and what 117 million codes reveal about how brands are leaking revenue without realizing it.Next, Brandon Maskell (Reef) joins the show to talk CRO at scale—how to approach testing, where most brands go wrong, and how to balance quick wins with high-impact experimentation across a growing business.On the platform side, we cover Spotify’s move into carousel shopping ads, Amazon’s leaked Rufus AI pitch and what it means for the future of search and discovery, and how conversational commerce could reshape how products are found and purchased.We also sit down with Adil Mania, the creator behind Silicon Mania, to talk about the future of media, AI-generated storytelling, and why tech content needs to become entertainment-first to survive.Rounding out the show, we hit a series of fast-moving stories and trends:- The voluntary dismissal of the David Protein lawsuit- Whoop raising $575M at a $10B valuation- The rise of AI-generated music and custom jingles- And a look at some of the most unexpected product launches and brand collaborations making waves right nowIf you’re a founder, operator, or marketer, this episode is a real-time look at what’s working, what’s changing, and where things are headed next.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
The future of marketing, ecommerce, and content is shifting fast—and this episode is a full breakdown of what’s actually happening right now.We’re covering everything from the rise of AI-generated content and automated creator marketing to new ad platforms, platform risk, and why brands can’t rely on the same playbook anymore. If you’re an operator, founder, or marketer trying to stay ahead, this is your pulse check.We also sit down with some of the sharpest minds in the space—people actively building, scaling, and navigating these changes in real time.WHAT WE’RE COVERING- The rise of “petty lawsuits” and what it says about attention, culture, and modern business- Why “Millennial marketing” is dying—and what’s replacing it- The risks of automating authenticity with AI-generated content- Why brands must diversify beyond Meta (and where to look next)- AppLovin’s breakout moment and what makes it different from traditional platforms- Reddit launching shopping + DPA ads—opportunity or risk?- Platform risk in ecommerce (and how it can kill businesses overnight)- The reality of paid media then vs now (from 800% ROI to today’s landscape)- Why distribution and audience ownership matter more than ever- Amazon, TikTok, and the evolution of content + commerce- Emerging trends like AI-native products, micro-drama content, and new hardware conceptsFEATURED GUESTSTrevor Crump (Bestie Media, Bestie AI)- Why safe, “on-brand” marketing no longer works- The shift toward personality-driven, high-risk content- Why MER and customer data matter more than ROASMiranda Pettinger (Glamnetic)- Scaling across Meta, Google, AppLovin, and more- Going from $0 to $80K/day on AppLovin in 7 days- What winning creative looks like across platforms— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today’s episode breaks down the biggest shifts happening across ecommerce, AI, and consumer brands right now—and what they actually mean for operators.We start with a look at the latest “Hot Jobs” across DTC, unpacking what top brands are hiring for and why roles in growth, retention, and digital experience are evolving into full-funnel ownership.From there, we dive into Meta’s latest AI developments and what TRIBE V2 signals about the future of advertising. As automation accelerates, we discuss whether media buying is being replaced—and why creative strategy may become the last true edge.Next, we analyze Pop Mart’s explosive growth and why its 91% member-driven revenue and 51% repeat purchase rate may represent the most important case study in modern commerce. This isn’t just retail—it’s a loyalty engine.We also break down a viral “reindustrialization” moment and ask whether these narratives are authentic shifts or engineered for attention, followed by a real-time look at the realities of building in public and how founders navigate pressure when things aren’t going to plan.On the distribution side, we cover Brez entering Target and what it actually means for DTC brands moving into retail—where the tradeoffs are, and what changes operationally.We then get into personalization, sparked by a Klaviyo misfire, and explore why most brands still get it wrong despite having more data than ever.We also discuss the rise of brand collaborations as a growth lever and whether partnerships are becoming a more effective channel than paid media.The episode features two in-depth interviews:Dr. Anthony Gustin, founder of Lineage and Equip Foods, joins to discuss the future of health, building multiple brands in the same category, and what separates lasting companies in the wellness space.Ritwik Pavan, Chief Business Officer at Fragile and creator of Hardware Nation, shares why hardware may be the next major frontier, how AI is enabling a shift toward physical products, and what it takes to build recurring revenue in traditionally one-time purchase categories.If you’re building, scaling, or investing in consumer brands, this episode is a deep dive into where the market is going next—and how to position for it.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today’s episode covers one of the biggest shifts happening in ecommerce right now: the move toward AI-powered, agent-driven shopping experiences—and why Shopify may be positioning itself at the center of it all.We break down what “agentic commerce” actually means for brands, how it could change customer acquisition forever, and whether storefronts as we know them are becoming obsolete.We also dive into a major legal development that could reshape the future of social media. A recent verdict against Meta and YouTube may signal a new era of accountability for platform design, addiction mechanics, and user harm—with thousands of similar cases waiting in the wings.On the commerce side, TikTok Shop continues to evolve rapidly, now testing new ways to share return costs with sellers. We discuss what this means for margins, platform trust, and whether TikTok is becoming a true competitor to Amazon.From there, we explore one of the most overlooked macro trends in retail: the rise of GLP-1 weight loss drugs and how they’re already reshaping apparel demand, sizing trends, and consumer identity. This isn’t just a health trend—it’s a structural shift with real implications for brands.We also highlight standout marketing moments and product drops, including a Made-in-USA golf brand and KFC’s unexpected move into wearable merch, and what they reveal about modern brand building.The episode features two in-depth conversations:Connor Gross on why hiring is broken, how AI is changing what companies look for, and why most brands should rethink when and how they hire.John Mark Pero of Levers Health on building a telehealth company in a highly regulated space, competing in the GLP-1 boom, and why combining clinical infrastructure with ecommerce may be the ultimate moat.We close with rapid-fire insights on lifecycle marketing strategy, the rise of AI-generated creators, and why top brands are aggressively investing in creative strategy as the new growth lever.If you’re building, operating, or investing in ecommerce, this episode will give you a clear view of where the market is heading—and what actually matters right now.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today’s show is packed with major shifts across payments, AI, logistics, and growth strategy — plus deep-dive interviews with some of the sharpest operators in the game.From Stripe enabling native checkout inside Facebook… to FedEx launching 2-hour delivery… to Meta quietly changing how ads actually work — this is the new playbook for 2026.WHAT WE’RE COVERINGStripe x Facebook CheckoutStripe just partnered with Meta to enable native checkout directly inside Facebook ads. No landing pages. No friction. What this means for conversion rates, attribution, and the future of ecommerce.Carter Kuo (Concho) InterviewFrom college startup to major licensing deals with brands like Miller Lite — how Carter built a culturally relevant hat brand and scaled it through distribution, creators, and identity.Fil Pejic (Bedford) Interview500M+ emails sent. 5M+ subscribers. Fil breaks down what brands STILL get wrong about retention — and how to actually maximize LTV in a rising CAC world.Torii Rowe (Dream Labs) InterviewFrom cop to elite media buyer. Torii shares what Meta is really optimizing for now (hint: not ROAS), what’s coming in Q2, and how brands should adapt.AI Shakeups: Sora + Disney x OpenAIAI video is heating up — but major deals are falling apart. What’s actually happening behind the scenes?FedEx Same-Day DeliveryFedEx just launched 2-hour delivery. Is this the first real alternative to Amazon logistics for DTC brands?RAPID FIRE- TikTok Shop continues to explode (BK Beauty hits #1 in LIVE GMV)- Superpower x IM8 partnership- Chewy hits record spend per customer- Postscript making noise at ShoptalkWHAT YOU’LL LEARN- Why checkout is moving inside platforms- The shift from ROAS → new customer acquisition- How top brands are winning with retention, not just ads- What faster delivery means for your margins- Where AI actually fits (and where it doesn’t)— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
The future of ecommerce, AI, and retail is changing FAST—and today we’re breaking it all down.From AI-generated viral content (yes… Fruit Love Island is real) to Amazon’s new one-hour delivery push, to YouTube turning creator marketing into a fully automated machine… this episode is a full-on pulse check for operators, founders, and marketers.We’re also joined by some incredible guests who are actually in the trenches building and scaling:- A one-man marketing team powered by AI.- A creator who turned a candy brand into a Hershey acquisition.- A fast-growing RTD coffee brand redefining dairy.- If you’re in DTC, ecommerce, or marketing—this is what matters right now.WHAT WE’RE COVERING- AI-powered “Fruit Love Island” and the rise of AI-native content- CapCut’s latest AI creative tools (and what it means for ads)- Amazon rolling out 1-hour delivery across the U.S.- YouTube’s new AI-powered Creator Partnerships (goodbye influencer agencies?)- The most American product ever: flavored whole eggs.FEATURED INTERVIEWSWill Bailey (Whiskey Bent, RosCo, Dirt Pile Creative)→ What a “one-man marketing team” looks like in 2026→ How AI tools like Claude are changing daily workflows→ The real future of marketing jobs in an AI-first worldMaxx Chewning (Founder, Sour Strips)→ From YouTube creator to scaling into 7,000+ retail locations→ The grind of building a CPG brand from scratch→ What actually changes after a life-changing exitIsabel (Founder, Laurel’s Lattes)→ Why A2 dairy is a game-changer in RTD coffee→ Scaling into Whole Foods, Erewhon, and beyond→ How content drives real retail growthKEY THEMES- AI is removing constraints—but raising the bar for creativity- Speed and convenience are becoming the ultimate moat in retail- Creator marketing is becoming automated, scalable, and data-driven- The best brands are still built on taste, insight, and execution— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
We’re diving into the growing sentiment that the use of paid ads are broken are a bad sign with top operators and investors calling out how platforms optimize for spend over outcomes. If you’ve ever felt like your ad dollars disappear overnight, this conversation will hit.From there, we unpack one of the biggest emerging ideas in content right now: effort is the new signal. In a world flooded with AI-generated everything, the brands and creators winning are the ones proving they actually tried.We also break down YouTube’s new “Reimagine” tool, what it means for the future of content creation, and whether we’re heading toward infinite creativity… or infinite noise.On the ad front, we cover:Why ChatGPT ads are underperforming (for now)How Google, Meta, and Amazon are consolidating powerWhy X is paying advertisers to come backAnd the simple reason most brands are losing: confusing ads + broken landing pagesPlus, we get into some of the most interesting brand and product trends right now—from functional CPG like sleep ice cream to the question of whether hot brands can cool off faster than ever.Featured Interview: Dan Vinson (Founder, Wild Gym)From wildland firefighter to founder, Dan breaks down:- Why “being comfortable being uncomfortable” is a business advantage- The philosophy behind training outdoors vs the gym- How to build a product that stands for something deeper than utility- And why not all competition is worth worrying about (even if it’s cheaper)— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
We’re breaking down the most interesting jobs in ecom right now, reacting to what’s happening across X, and sitting down with founders and operators who are actually in the trenches building brands.From Hollywood → dandruff disruptor… to ads that intentionally piss people off… to whether brands are quietly killing refunds — this one covers it all.If you’re in DTC, ecommerce, or marketing… this is your weekly pulse check.🚨 What We’re Covering Today- The hottest DTC jobs (Nike, WHOOP, Heart & Soil, Sesh & more)- Why email + SMS might be the most underrated growth lever- The real story behind Jupiter’s rise (and a $500K shampoo heist)- Why “people hate ads” is completely wrong- The return of OOH (and when it actually works)- What’s going on with legacy brands like Brooks Brothers- Why apparel is still one of the hardest (and most misunderstood) categories- AI + “rent-a-human” services and what that means for the future- Marketing mistakes from major brands (and what to learn)Featured ConversationsRobbie Salter (Jupiter)From Hollywood & law → building a modern haircare brand now in 1,200+ Target storesTurning a stolen shipment into a viral campaignCarson Hoffman (Madvertising)Why the best ads don’t play it safe—and how tension & humor drive performance— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today’s show is packed.We’re breaking down the biggest shifts happening across eCommerce, AI, and consumer behavior—from Google’s latest design tool to Amazon quietly redefining how people shop online.We also dive deep into what might be the most underutilized revenue channel in the game right now… SMS.And we’ve got two powerhouse interviews you don’t want to miss.What we’re covering:- Stitch by Google — Is AI about to replace your creative team… or just flood the internet with bad design?- Amazon Shop Direct Expansion — Amazon is becoming a search engine for everything (even products it doesn’t sell)- Beef Tallow Goes Mainstream — Why brands are spending millions on animal fat (and still can’t get enough)- Creators Getting Paid to Move Platforms — The attention war is heating up- Agentic Commerce — Is AI shopping for you the future… or a fantasy?- Blue Collar x AI — The biggest AI opportunity might not be where you think- One-Man Brands Rising — Why solo operators are becoming the most dangerous players in commerce- Master’s Candy Bar — A case study in perfect product timingFeatured Interviews:Mike Manheimer (Postscript)We break down why SMS is massively underutilized—and how brands are missing revenue by treating it like email instead of a real-time conversation channel.Jeremy Sernick (Oliva Dorado)A one-man premium olive oil brand challenging a fraudulent industry with radical transparency, premium pricing, and a quality-first philosophy.Key Themes:- AI is changing how products are discovered, not just built- Retail, content, and commerce are blending together- The brands that win will move faster and think deeper- Attention, trust, and distribution are everything— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
We’re breaking down the biggest shifts happening right now across ecommerce, advertising, AI, and retail — plus exclusive interviews with some of the sharpest operators in the game.WHAT WE’RE COVERINGPREMIERE: CTC’s Prophit Engine CommercialWe’re debuting the brand new spot from Common Thread — and unpacking what it really means for the future of ecommerce in the “10% OpEx Era” and why brands may need to cut costs in HALF to survive. Is the “one-person marketing team” actually real?RETAIL AS A MARKETING CHANNELCotopaxi doubling stores (with 20% revenue from retail). Are stores now just a marketing channel?Parker Thatch turns a store into a livestream studio. Is physical retail becoming content infrastructure?INTERVIEWSBarry Hott (Ad Creative Master)Do brands have ANY chance of refunds after the Meta outage?Why “ugly ads” outperform polished creativeHis new tool URLLove.ItWho’s actually winning with ad creative right nowDanil Salukov (CEO, Insense)- What Meta’s Andromeda update actually means- Why creative diversity is greater than iteration- How to win with UGC + partnership ads in 2026- How to actually find the right creatorsINTERNET MOMENTS & TRENDSDave Stickland selling (Franklin’s Popcorn)Paul Saladino making waves againSoftware engineering jobs hitting a 6-month high“The Metaverse is over”New YouTube pop-up just dropped?— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Meta goes down. Unilever shifts 50% of its budget to influencers. AI is now acting as a full CMO? And brands are quietly losing thousands because their tracking is broken.If you’re building, scaling, or operating in ecom—this is the episode.WHAT WE’RE BREAKING DOWNMeta Outage + OverspendingWhat happens when your entire growth engine runs wild overnight—a lot of impressions get served to audiences you wish it hadn't, and your ad budget disappears.Rise of the AI CMO (Okara)?Unilever Moves 50% of Budget to SocialA $60B company just went all-in on influencers and TikTok Shop. What happens when giants enter the same channels as DTC brands?The Tracking Crisis (TagHero)Most brands think their data is accurate. It’s not. We break down how broken tracking is quietly killing performance.Aman Advani (Ministry of Supply)From hacking dress socks to building a performance apparel brand. How he spotted the shift before everyone else.JCPenney’s Anti-Elitism Play - A fashion show in Paris… Texas. Why this campaign actually works.Burger King’s Creative Edge - Why bold, internet-native creative is outperforming safe corporate ads.Meta Layoffs, Stock Up - What layoffs + AI + efficiency actually signal about the future of teams.Lineage Bars Launch - Creator-led CPG is here. Is personal brand now the biggest advantage in building products?If you work in ecommerce, DTC, marketing, or brand building, this is the show where we unpack what’s actually happening in the industry.Subscribe for weekly conversations with founders, operators, and marketers building the future of consumer brands.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
Today we’re breaking down the biggest stories shaping ecommerce, marketing, and internet culture — from viral CPG drama and AI video tools to tariff lawsuits and the future of creative strategy.We start with the internet debate surrounding David Protein and the viral “150 calories” controversy, which turned into one of the most talked‑about CPG moments on X this week. Then we dive into the legal battle brewing after the Supreme Court struck down Trump‑era tariffs — and why consumers are now suing companies like Costco to get refunds on the $180B in tariffs they paid.We also discuss ByteDance pausing the global rollout of its Seedance 2.0 AI video generator after Hollywood studios sent cease‑and‑desist letters over AI‑generated movie scenes.Plus two incredible conversations with founders and operators building in the trenches.Joe Rotondo, founder of Smearcase, joins us to tell the story behind FroCo — frozen cottage cheese ice cream — and how his brand went from an apartment kitchen to 400+ Sprouts stores in under two years.Then Oren John, the internet’s creative director, joins the show to talk about the evolving culture of marketing, why brands must become “interesting,” and what the future of creative strategy looks like in the AI era.We also break down several viral internet moments including the rumored iPhone Ultra, a new ecommerce mannequin product going viral, and the latest dropshipping trend circulating across social media.If you’re a founder, operator, marketer, or creator in ecommerce — this episode is packed with insights on brand building, internet culture, retail strategy, and where the industry is heading next.Topics We Cover• The viral debate around David Protein and “150 calories”• Why CPG drama on X has become a marketing channel• Consumers suing Costco and FedEx over tariff refunds• The $180B tariff ruling and what it means for retail pricing• ByteDance pausing the global launch of Seedance 2.0 AI video generator• The future of Hollywood vs AI‑generated video• How Smearcase built a protein ice cream brand in 400+ stores• Why “speed over perfection” wins in CPG• The return of bold marketing and the “Status of Hot”• Why creative strategists may be more important than ever• Apple’s rumored iPhone Ultra• Viral ecommerce tools and product trendsIf you work in ecommerce, DTC, marketing, or brand building, this is the show where we unpack what’s actually happening in the industry.Subscribe for weekly conversations with founders, operators, and marketers building the future of consumer brands.— — —Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:https://newsletter.ecommcowboy.com/Made possible by:Postscript https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAMP https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:X https://x.com/ecommcowboyLinkedIn https://www.linkedin.com/company/ecommcowboyInstagram https://www.instagram.com/ecommcowboy/TikTok https://www.tiktok.com/@ecommcowboySpotify https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJcApple Podcasts https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
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