Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas

What if standing out means showing up fully and not shouting the loudest?Felicia Iyamu’s creative journey has taken her from architecture and economics to Google, burnout, and back into the arms of poetry. Along the way, she’s been reflecting, writing, and reimagining what it means to live and work with purpose.Her latest work, Poetry in Eden, explores identity, healing, and the unseen forces shaping our lives. In this episode, we talk about creativity, burnout, self-publishing, marketing, and what it really takes to share your work with the world in a way that feels true to you.From Burnout to BreakthroughFelicia didn’t set out to be a poet. She started in architecture. Fell in love with economics. Landed at Google. Then hit a wall.Her doctor in Germany told her to stop working immediately. Burnout, officially recognized as a medical issue, forced her to pause.That moment cracked something open. And was followed by a deep return to creativity guided by questions of identity, culture, and healing.Try this: Revisit a creative idea you set aside. What if it’s ready now?Bonus idea: Share that idea with a friend or write down a tiny first step you could take today.Making Art Personal and ProfessionalPoetry isn’t just a passion project for Felicia. It’s her career.She walks us through the steps, and surprises, of self-publishing, why she’s eyeing traditional publishing next, and how she thinks about the business side of creativity.She’s not just writing for herself. She’s building work that connects personal insight with universal ideas. Felicia also talks about marketing with intention, community, and without waiting to be discovered.Try this: What’s one thing you could do this week to share your creative work more boldly?Bonus idea: Make a list of 3 people you could reach out to about your creative project—collaboration, feedback, or just a cheerleader.The Power of Saying YesAt the end of our chat, Felicia shares a challenge: say yes to invitations for two weeks. Not just social invites but creative ones too.Because the unexpected paths often bring you back to yourself.Try this: Say yes to something today you’d usually overthink.Bonus idea: Keep a little ‘yes journal’ and track what you said yes to and what happened because of it.Quick RecapBurnout can be the beginning of something new.Your creative work can hold personal meaning and professional ambition.Marketing = connection, not cringe.Saying yes opens doors you didn’t see before.You don’t need to wait for a perfect moment to begin.Want to Bring Your Creative Work Into the Spotlight?Felicia’s reminds us that your voice matters and there’s room for all of it.If you’re building a creative business and ready to stand out (without selling out), let’s chat.Book a free strategy session at TheStandoutCreatives.comSpots are limited, so grab yours while they’re open.Let’s make your creativity impossible to ignore.

You ever get that gut feeling to do something wild — the kind that makes zero sense on paper but just feels right?That’s how this Substack Live with Heather Vickery started.Heather’s a Joy Warrior: coach, retreat host, and professional permission-giver for anyone tired of living by other people’s rules. We talked about what it means to lead with joy, why curating your circle matters, and how trusting your gut can lead you places your brain never would’ve approved of.It was a great conversation even with the tech hiccup in the middle.Finding Clarity in Creative SpacesWe dove into the power of community and collaboration. Heather calls it the “collective mind” — drawing on the energy and ideas of others can spark some of your most innovative work.But we did agreed that having too many ideas without a filter can be overwhelming. Boundaries aren’t just nice to have. They’re essential for clarity and focus.Heather: “I take intentional pauses to reflect on what truly serves me.”Me: And I realized that I do the same thing, but in a different way — sifting through inspiration, holding onto the ideas that really line up with my goals, and letting the rest fall away.Try this: Notice one idea or opportunity you’ve been juggling. Which one actually lights you up? Which feels like busywork?Bonus idea: Give yourself permission to drop the rest, even temporarily. Creativity isn’t a sprint.Vulnerability, Leadership, and Showing UpOne thread that kept coming up was vulnerability and how stepping away from the need to always “lead” opens space for listening, growth, and deeper connection.Heather and I talked about the energy shift that happens when you let go of perfection, or the pressure to have all the answers:“Joy isn’t a reward at the end of the journey,” Heather reminded me. “It’s the fuel that gets you there.”I shared my own experiences with creative retreats and live conversations — feeling energized, humbled, and reminded that showing up authentically often leads to the richest insights.Try this: Reflect on one area where you feel pressured to perform or lead. How could leaning into vulnerability actually make the experience richer?Bonus idea: Take a small action this week that’s just for the joy of it, without any expectation.Embracing Uncertainty and Rule-BreakingWe also explored the “messy middle” — the uncertainty that comes with growth, creativity, and breaking rules that no longer serve you.Whether it’s stepping into a new project, a retreat, or just saying yes to curiosity, Heather reminded me that growth often lives in that uncomfortable space.“Just because you can do it all doesn’t mean you should do it all.” Try this: Look at one area where you’re following a rule just because “that’s how it’s done.” What would happen if you rewrote it for yourself?Bonus idea: Journal about what your ideal day, project, or connection would look like if you removed the pressure to perform.Listen InThis Substack Live was full of gentle nudges:Joy is your compass.Connection is a creative practice.Boundaries and reflection are part of the process.Trusting your gut and embracing uncertainty can spark your best ideas.So whether you’re navigating your own creative projects, curating your circle, or just figuring out how to live with more ease, Heather and I unpacked ideas that remind us to start with joy, trust the process, and lean into what energizes us.Closing...

I’m switching things up. No more intro or outros.Just straight into the good stuff — the conversations.Because honestly? The production side was slowing me down.And I’ve got too many amazing people to talk to.This new format means:Faster episode releases.More creative stories.Easier to share on YouTube.Over the summer, I’ve been deep in three big projects:Moving to Costa Rica — adjusting to new rhythms and finding inspiration in everyday life.The Creativity Summit — bringing together creative minds from around the world.The Global Zine Project — a beautiful collaboration with artists everywhere.I’ll be sharing conversations with some of the folks behind those projects soon.Plus, I’ve started a new series called Standout Authors Unbound — interviewing 100 authors through Substack Lives and written Q&As. It’s all about spotlighting writers whose voices deserve to be heard.And somewhere in between it all, I’ve been thinking…Maybe my move story wants to become something more — a book, a play, a TV script? Who knows.So yeah — things are changing.More curiosity, more conversations, and way more creativity.

What if your next event didn’t have to feel overwhelming? What if it could actually be aligned, intentional—and even profitable?Heather Black is here to show you how.She’s the founder of Phoenix Collaborations and has spent 25 years in the event world, helping solopreneurs, small businesses, and nonprofits turn events and speaking gigs into meaningful, money-making opportunities.In this episode, Heather shares her signature S.O.P. method for event planning, breaks down what it really takes to host events that work, and gives practical advice for those of us who are already feeling maxed out. If you’ve ever wanted to share your message on a bigger stage—but the logistics have held you back—this is your starting point.From Chaos to ClarityHeather knows how easy it is to get lost in the weeds of event planning. With so many moving parts, it's no wonder people give up before they even start. But she believes events don’t have to be chaotic. With a clear strategy and a plan that fits your goals, events can become a major part of your business growth.“Event planning is easy if you give yourself the right runway. But if you try to take a Boeing 747 off on a runway for a Cessna 180, it will not be pretty.”Try this: Map out what a successful event looks like for you—what would you want people to walk away with?Bonus idea: Write down your biggest fear about hosting or speaking. Then write a plan to work around it.The S.O.P. MethodHeather’s signature approach helps mission-driven entrepreneurs move from idea to action using three key steps:Strategic – Align the event with your goals and create a clear plan.Organized – Use checklists and timelines so you know exactly what to do and when.Profitable – Make sure it’s actually worth your time and energy by tracking expenses and revenue.Try this: Think of your next event idea. What would make it feel more doable?Bonus idea: Break it into phases—planning, promotion, delivery—and focus on just one at a time.The Power of 1:ManyWhether it’s hosting your own event or speaking on someone else’s stage, Heather is a big believer in the power of connecting with many people at once. It’s a visibility tool, a trust-builder, and a major income generator when done well.“When it comes to being a speaker, I kind of break the speaking engagement down into three phases: the spark phase, the flame phase, and the ember phase.”Try this: Make a list of 3 topics you’d love to speak about. These can turn into workshops, talks, or even content for an event.Bonus idea: Reach out to one podcast, community, or group you’d love to speak to. Just start the conversation.Why Events (Still) MatterIn a world where we’re all glued to screens, events offer something different—connection, presence, and real-time transformation. But it doesn’t have to be fancy. Heather reminds us that even small, focused gatherings can make a huge impact.“Just be your authentic, fun self, whatever that looks like. Don’t get in that box that says we have to do it this way.”Try this: Think small. What’s one micro-event you could host—online or off?Bonus idea: Invite 3–5 people to a mini workshop or Q&A. Keep it simple, and focus on connection.Quick Recap:Events don’t have to be overwhelming when they’re aligned with your goals.Strategy, organization, and profitability are the...

What if your next creative breakthrough doesn't come from doing more, but from doing what truly matters?In this episode, I’m talking directly to you—the creative soul who sometimes wondersAm I on the right path? Or worse, Am I behind? Spoiler alert: you’re exactly where you need to be.We’ll explore what it means to create intentionally, how to stop spinning your wheels, and how to start steering toward the life and work you actually want. I share my own turning point—the moment I realized moving to Costa Rica wasn’t just a random whim but a signal to step into who I really want to be.This isn’t about vague “woo-woo” stuff (although I'm into that too). It’s about practical, purposeful action. If you have a creative dream quietly tugging at you, this episode is for you.Why Intentionality MattersNot all busy work is progress. I break down how to spot what’s worth your time and energy, and why you have to align your actions with your values. Becoming Who You Want to BeIt’s less about checking off tasks — although there's plenty of that —and more about evolving your identity. I also talk about how tiny shifts in what you do daily connect to your bigger vision.Reading the SignalsThat recurring idea or dream isn’t random. It’s your creative compass. I share how I recognized my own signal and used it to navigate my real-life move.Taking Action Without OverwhelmI’ll walk you through how to lean into your calling without burning out, plus some mindset shifts to help you move forward.You’re Not AloneCreative work can feel lonely, but it doesn’t have to be. I touch on the power of community and support along the journey.Try this:Reflect: What’s the one creative idea or dream that keeps coming back to you? Could it be a signal to act?Shift: What’s one small action you can take this week that aligns with who you want to become?Reach out: Need a sounding board? I’m here. Book a free strategy session or send me a DM on Instagram.Your creative journey is uniquely yours. But with intention and a little support, it can be the most fulfilling thing you ever do.Resources MentionedInstagram: @standoutcreativebusinessSubstack: standoutcreativebusiness.substack.comCoaching & brainstorming sessions: standoutcreativebusiness.com

Today is my 40th birthday so I wanted to do something a little different.I started thinking about what I’m grateful for, so I wanted to bring back the idea of my gratitude journal to celebrate.Here are 40 things I’m deeply grateful for, broken down into themes that matter the most to me.Personal Relationships This is where everything starts.My wife, Anita — she’s my favorite person, a creative sounding board, and my biggest cheerleader.My dog, Pookie — he never lets me down, is a master of napping, and the cutest thing you’ll ever see.My family — laid the foundation for my growth and let me dream about weird, wonderful, things.My Friends — people who’ve cheered me on, created with me, and cared about me.Creative business friends who just get it — it’s a special kind of magic when people speak the same language.'Jeff Wirth, Matt Moeller, Lauren Morris — for introducing me to improv, and creating amazing spaces to explore creative storytelling.All my collaborators — whether we made a zine, recorded a podcast, or just worked on fun creative projects. And a special shoutout to Marc Cordon, my Creativity Parties partner in crime.The Central Florida Fruit Society — for turning me into someone who geeks out about pineapples and permaculture.Jacques Ho and Stephanie Graham — Amazing accountability partners, wildly creative humans, and even better friends.Creative Work & ExpressionThe stuff that lights me up from the inside.My podcast — and everyone who’s tuned in, shared it, or sat down to record. Your creativity inspires me.Captivate + Riverside — two platforms that make it possible to connect with people from across the world.My Substack — and the beautiful weirdos who read along, reply, and remind me why I write in the first place.That spark when an idea turns real — from random scribbles to something I can share with the world.Helping other creatives launch — it’s such a gift to help someone spread their joy and creativity with the world.Discovering new ideas on the fly — some of my best breakthroughs didn’t come from thinking harder, just from thinking out loud.Past-me, who quit but never gave up — even when things got hard, you still kept the spark alive.My notebooks — half-thoughts, doodles, dreams, and reminders that messy is magic.Vision & Life GoalsZooming out a bit and get a bird’s eye view.This slow-building path to Costa Rica — for teaching me how to follow a dream step by step.The idea of mountain life — simpler, slower, closer to the Earth and living among the plants.Creating a life driven by curiosity, not just productivity — this one’s a work in progress, but it feels good.Freedom to try things — even if they don’t "make sense" on paper.Designing a business that feels like me — something real. Not some copy and paste formula like everyone else.Non-hustle income streams — because I love creative work, but I don’t want to live in burnout mode anymore.Tools, Tech & Tiny MiraclesA love letter to the behind-the-scenes magic.The internet — for letting me meet people who change my life without leaving my desk.Notion and ChatGPT — my digital brains that keep

What if the key to unlocking your creativity as a writer wasn't about perfection, but about embracing the messy process, taking risks, and finding support along the way?Cynthia Morris is a writer, artist, and certified coach who has spent over two decades helping creatives finally get their ideas out of their heads and onto the page. As the founder of Original Impulse, she's guided countless writers to focus, follow through, and finish their books without burning out.In this episode, Cynthia talks about how to stay committed to your writing, why accountability is key, how to handle rejection without losing your spark, and what it really takes to finish your book.The Vulnerability of WritingCynthia talks openly about the vulnerability involved in writing. She believes that writing requires a deep level of self-expression, and sometimes, the best stories come from embracing our imperfections. "Writing is an act of generosity," she says. It’s about sharing your story with others, even when it feels scary.Try this: Write without worrying about how it will turn out. Just let the words flow.Bonus idea: Reflect on a moment where you felt vulnerable in your own work. What did you learn from it?The Role of Accountability in WritingWhen it comes to staying on track with your writing projects, accountability is a game-changer. Cynthia shares how having the right support system, whether through coaching or writing groups, has helped her stay focused and motivated. "You can’t do anything alone," she says, underscoring the importance of collaboration in the creative process.Try this: Find someone to check in with on your writing goals. Whether it’s a coach or a fellow writer, accountability helps you stay committed.Bonus idea: Join a writing group or community where you can share your progress and get feedback.Embracing Rejection and Building ConfidenceRejection is a part of every creative’s journey, and Cynthia opens up about how it has shaped her growth. You have to try and lot of things and be unafraid of rejection. "You never know what’s going to happen," she says, because big risks can lead to big rewards.Try this: Reframe rejection as part of the learning process. What can you take from each "no"?Bonus idea: Make a list of past rejections that later led to something better. You might be surprised by what you uncover.The Art of Writing a NovelCynthia’s journey to writing her first novel, Chasing Sylvia Beach, took 12 years and 17 drafts. But for her, it was more than just the end product. It was about the growth that happened along the way. "Writing a book is quite the thing," Cynthia says. It’s a slow, humbling process that requires patience, persistence, and a willingness to fail.Try this: Break your writing into smaller tasks. What’s one scene or chapter you can focus on today?Bonus idea: Set a timer for 15 minutes and write freely, without editing. Let go of perfection.Marketing Your Book: A Continuous JourneyWriting a book is one thing. Getting it out into the world? That’s a whole other challenge. Cynthia talks about the importance of ongoing marketing efforts, and how it’s not just about pushing your book at launch time. "Marketing is an ongoing effort," she says. It’s about building relationships and staying consistent over time.Try...

What if success as a creative wasn’t about being the best—but just showing up, experimenting, and giving yourself permission to start messy?Bob Baker didn’t start out with a perfect plan or a polished resume. He was a former musician and “non-traditional” marketer who slowly found his groove by helping creatives find confidence, consistency, and clarity—without needing to go viral or wait for permission.This episode originally aired on Cracking Creativity back in 2017, but the wisdom still hits today. Especially if you're feeling behind, overwhelmed, or unsure how your creativity fits into your life (or business) right now.From Self-Doubt to Self-PublishedBob didn’t wait to feel ready—he just got started. One book turned into several. One small action led to a creative career helping artists, writers, and performers believe in their work and get it out into the world.“You don’t have to wait for someone to choose you. You can choose yourself.”This convo is a reminder that you don’t need a giant audience or fancy credentials. You just need to care enough to keep showing up—and to share what you’re learning along the way.Try this: Think of one tiny project you’ve been putting off. Could you take one step toward it today?Bonus idea: What’s one way you could “choose yourself” this week—without waiting for anyone else’s permission?The Real Talk Behind Building a Creative CareerThere’s no one path. Bob talks about how he followed curiosity, stayed consistent, and built a sustainable creative business that’s helped thousands of artists over the years.“I didn’t feel qualified at all. But I kept doing it anyway.”We talk about fear, procrastination, and why so many creatives get stuck in their heads instead of sharing their work. Bob doesn’t sugarcoat it—but he does make it feel doable.Try this: Instead of waiting to feel ready, try doing something before you feel ready.Bonus idea: Write a list of 3 things you have done creatively. Let that momentum fuel your next step.How to Stay Consistent Without Burning OutSpoiler: it’s not about grinding harder. It’s about making your creative practice feel like a natural, enjoyable part of your life—not a chore.“It’s okay to start small and imperfect. The key is to keep going.”Bob shares how he approaches writing, marketing, and showing up online in a way that feels aligned—not exhausting. Perfect if you’ve been spinning your wheels or stuck in perfectionism mode.Try this: Set a 10-minute timer and do something creative—without pressure, expectations, or goals.Bonus idea: Let yourself be a beginner again. Pick something you’ve never tried and just play.Quick RecapYou don’t need to be an expert to get started.Sharing your creativity can open unexpected doors.Small steps lead to big changes—especially when you stay consistent.Permission doesn’t come from outside. It comes from you.Ready to Start Messy and Make Progress Anyway?Bob’s story is proof that you don’t have to have it all figured out. Just take the next small step.If you're ready to stop overthinking and start sharing your creative work with more ease, let’s talk.Book a free strategy session at TheStandoutCreatives.comSpots are limited—grab yours while they’re open.Let’s get you moving again.

What if the key to reigniting your creativity wasn't just talent, but embracing fear, experimentation, and community?Steven Light, known as SLART, walked away from art for two decades. A single blog post reignited his passion, sparking a journey of artistic self-discovery, personal branding, and creative business growth.Now, he's sharing the lessons he's learned about self-publishing, collaboration, and balancing art with commerce while navigating social anxiety and the ever-evolving role of technology in creativity.From Creative Hiatus to Artistic RevivalAfter 20 years away from art, SLART found his way back through an unexpected spark of inspiration. His journey proves that creativity never truly disappears it just waits for the right moment to resurface."I just bought some pen and ink from Amazon." A simple act that reopened the door to artistic expression and self-discovery.That return to creativity wasn't just about making art again. It was about finding new ways to navigate the challenges of an art career mentorship, community, and financial sustainability.Actionable Insight: Creativity is always there. If you've stepped away, find a small action today to reignite it.Bonus: Set aside 15 minutes to explore an old passion without judgment.The Art of Balancing Creativity and CommerceMaking art is one thing. Making a living from it? That's a whole different challenge. SLART has wrestled with the tension between creative expression and financial stability, finding ways to sustain his work without compromising his vision."It's a real internal struggle." Every artist faces the push-and-pull of passion vs. profitability.The solution? Diversifying income streams, building an engaged audience, and treating art like a business without losing the love for it.Actionable Insight: Think beyond galleries explore self-publishing, commissions, or digital products as income streams.Bonus: Identify one new way to monetize your art without sacrificing creativity.The Power of Mentorship and CommunitySuccess in the creative world doesn't happen in isolation. SLART credits much of his growth to mentorship and surrounding himself with like-minded artists."We're not alone as artists."By seeking guidance and supporting others, artists can build momentum, stay motivated, and expand their opportunities. Whether through formal mentorship or organic connections, having a creative community makes the journey more fulfilling.Actionable Insight: Reach out to one fellow artist today whether for advice, collaboration, or just to connect.Bonus: Join an online or local artist community to surround yourself with creative energy.Experimentation, Technology & The Role of AI in ArtAI is shaking up the creative world. Some fear it, some embrace it but SLART believes it's just another tool in an artist's arsenal."There's no rules in art."The key? Use technology to enhance your creative process rather than replace it. Experiment, adapt, and stay ahead of the curve."We need to embrace AI."Whether it's automation, digital tools, or new ways of reaching audiences, technology can empower artists rather than hinder them.Actionable Insight: Try a new creative tool or technique this week whether AI-powered or not.Bonus: Research an artist who's successfully integrated technology into their work.Key TakeawaysCreativity never dies it just waits for the right spark.Balancing art and commerce is possible with the right mindset.Community and mentorship make the artist's...

What if the secret to success in book design isn’t just talent, but community, intention, and breaking through industry barriers?Dominique Jones is a senior designer at Dutton Penguin Random House and president of Blk + Brwn Book Designers. She turned her passion for graphic design into a powerful movement of representation in the publishing industry.In this episode, Dominique shares her creative journey, showing how she turned a passion into a mission. She takes us behind the scenes of book design, unpacking the challenges of representation, the power of community, and the art of visual storytelling.From Passion to PurposeSince Dominique was a child, she had a passion for books and book cover design. But once she was in the industry, she wasn’t satisfied with her own success. She wanted to help other designers of color get into the industry too.Through Blk + Brwn Book Designers she was able to create a space for designers of color in an industry that’s often closed off to them. She built something bigger than herself and something that’s reshaping the landscape of book design.Actionable Insight: Your creative passion can be a pathway to meaningful change. Start by looking for opportunities to make space for others in your field.Bonus: Spend 10 minutes today researching communities that support diverse creative professionals. The right community can change everything.Building a Creative CommunityDominique didn’t just succeed on her own. She created Blk + Brwn Book Designers, a group that goes far beyond basic networking. It’s about building genuine relationships that open doors for designers who might not have access to traditional resources."We all love graphic design and books," she says. This group isn’t just a space for advice. It’s a home for creatives seeking mentorship and support. It’s about connection, not just business.Actionable Insight: Community is your greatest asset. Look for groups that align with your values and creative goals. Real connections are everything.Bonus: Reach out to one person in your creative field this week for a meaningful conversation. You never know where a single connection can lead.The Realities of Creative CareersDominique’s journey shows that creative success isn’t just about raw talent. It’s about resilience. Feedback, rest, and continual growth are crucial elements that helped her along the way."Taking breaks is important," she shares. "It helps my brain get a rest."From internships to the professional world, Dominique’s story is a reminder that creative careers are about learning, adapting, and, most importantly, staying energized.Actionable Insight: Embrace feedback as a tool for growth. Use criticism to fuel improvement, not discourage you.Bonus: Create a simple system for collecting and processing constructive feedback in your creative work. It can be a game-changer for growth.Designing with PurposeDominique’s design philosophy goes beyond making things “look good.” It’s about understanding the deeper meaning behind every project. Storytelling, representation, and crafting experiences that resonate with people are all important elements of good design.Her approach shows that great design doesn’t just communicate. It connects. It’s about creating something that leaves a lasting impact.Actionable Insight: Your creative work is more than just a product. It’s a form of communication. Bring more intention to your next...

What if your biggest creative block isn't talent, opportunity, or resources, but the fear of being fully seen?Brian Perry's journey is a testament to transformation, moving from struggling with depression and feeling like an outsider to becoming a communication coach, singer, and songwriter. Through his music and coaching, he's found a way to bridge creativity and personal growth, while helping others do the same.His path wasn't linear. Critical moments, personal setbacks, and the constant tension between art and business shaped a powerful philosophy:"The value of creating is its own unreasonable reward."Brian now shares the hard-earned lessons that helped him find his true voice and how you can embrace yours.Creativity as a Sacred SpaceFor Brian, music was more than a hobby; it was a lifeline. It provided a way to process emotions, connect with others, and build the foundation of his coaching practice."I just picked up a guitar and started writing songs.""It was like going home."This act of creation became more than self-expression; it transformed into a tool for service, helping others find clarity and meaning in their own stories.Actionable Insight: Treat creativity as a sacred space, not just a means to an end. Protect your creative time without the pressure of monetization.Bonus: Spend 10 minutes journaling about why you create. What draws you to your art?Creativity, Courage, and Finding Your True VoiceBrian believes the most impactful creativity emerges from a place of truth. The more personal the work, the more universal it becomes."Authenticity is being you unabashedly, unapologetically."By embracing his unique path, including neurodiversity, he discovered that discomfort is part of the process. Creativity is about navigating uncertainty and reframing setbacks as integral parts of the journey.Actionable Insight: Instead of trying to fit into an existing mold, lean into what makes you different. That's your greatest asset.Bonus: Identify one aspect of your creative process that feels uniquely you and amplify it.Balancing Art and Business Without Losing Your SoulThe intersection of creativity and business is complex. Many artists fear selling their work might compromise their integrity.Brian's perspective? Stop trying to sell. Focus on serving.When creating with the intent to serve, marketing becomes about connection rather than pushing a product.Actionable Insight: Shift your mindset from selling to serving. Who benefits from your work? How can you show up for them?Bonus: Write down three ways your creative work has positively impacted someone else.Creating Space for Quiet ReflectionIn a noisy world, Brian emphasizes the importance of stillness. Your deepest yearnings are directing you toward your greatest joys, but only if you take the time to listen."Create room for quiet. Our deepest yearnings are guiding us."In moments of uncertainty, instead of forcing answers, allow yourself the space to hear them.Actionable Insight: Make space for creative silence. Whether it's meditation, long walks, or simply stepping away from distractions, quiet moments allow your best ideas to emerge.Bonus: Try a "silent session"—30 minutes of intentional quiet before diving into your creative work.Key TakeawaysCreativity should be nurtured, not pressured to generate income.Courage and self-expression lead to deeper connections.Your unique path is your greatest asset—embrace it.Serve through your art instead of focusing on...

What if the secret to building a successful multimedia company wasn’t just talent, but persistence and collaborative storytelling?Armani Salado and Eric Martinez started Forbidden Origins as a childhood passion project. Through sci-fi storytelling, collaboration, and strategic brand-building, they transformed it into a growing multimedia company spanning books, comics, and potential animated adaptations of The Old Universe.But success didn’t happen overnight. Years of indie publishing, creative entrepreneurship, and relentless dedication—while juggling full-time jobs—taught them invaluable lessons about creative control, audience growth, and turning passion into a business.Now, they’re sharing the wins, struggles, and key insights that helped them build Forbidden Origins from the ground up.From Passion Project to Growing BusinessWhat started as two friends creating stories has turned into a full-fledged multimedia venture. Their first book series, The Old Universe, explores themes of father-son relationships while setting the foundation for an expanding storytelling universe.At one point, they realized they had so much content. Then they went viral for the first time and thought, "Let’s just see what happens!"That moment wasn’t luck—it was the result of years of creative work, strategic marketing, and a willingness to take risks.Actionable Insight: Start with a clear vision but stay adaptable. Consistency over time builds momentum in creative businesses.Bonus: Spend 10 minutes today identifying a small, consistent habit that can push your creative project forward.The Power of Creative Control in Indie PublishingBy choosing self-publishing, they maintained complete creative control over their stories and business decisions. They built their own platform, ensuring that contributing writers receive 100% of their royalties while fostering a collaborative creative environment."Those writers get paid 100% for their work." They’ve made it a priority to create an “official look” while keeping full ownership of the creative process.Actionable Insight: Creative control means more responsibility. Identify one area where you can take full ownership of your creative work.Bonus: Research an indie creator who successfully built their audience through strategic engagement.Building a Brand & Expanding an AudienceSuccess isn’t just about creating—it’s about getting seen. Through targeted social media strategies, understanding algorithms, and consistent engagement, Forbidden Origins steadily grew its fanbase."Brand recognition is key!" It takes strategy and investment—"You got to spend money to make money!"That investment—whether in marketing, design, or community-building—helped them gain visibility and traction.Actionable Insight: Your audience won’t find you unless you put yourself out there. Post consistently and track what resonates.Bonus: Set a goal to engage with 10 potential audience members this week across different platforms.Balancing Day Jobs and Passion ProjectsTurning a creative dream into a sustainable business requires sacrifice. The team behind Forbidden Origins juggles full-time jobs while dedicating every spare moment to growing their vision, proving that creative entrepreneurship is a long-term game."It’s a long-ass marathon, not a sprint." Building something meaningful takes time and certain sacrifices.From late nights to reinvesting earnings back into the business, success is built on delayed gratification...

What if the secret to unlocking your best creative work wasn’t more discipline but more play? Melissa Dinwiddie started her creative journey as a calligrapher and ketubah artist. But she didn’t stop there. By following her curiosity and embracing play, she unlocked new creative paths that she never saw coming. Now, as a corporate creativity consultant, she helps others break free from perfectionism and create with confidence.With years of experience in creativity training, Melissa helps individuals and teams rediscover the power of play to overcome perfectionism, spark innovation, and build a sustainable creative practice.Rediscovering Play in CreativityAfter a 15-year creative hiatus, Melissa reignited her artistic spark while planning her wedding. She realized that creativity thrives in a playful, low-pressure environment.Actionable Insight: If perfectionism is holding you back, set aside time for low-stakes creative play. Focus on the process, not the outcome.Bonus: Work on a five-minute improvisational exercise today. Try something like doodling, free-writing, or playing with a new artistic medium.Creative Confidence in Corporate SpacesMelissa didn’t just reclaim her creativity. She built a business around helping others do the same. She now works with corporate teams to integrate play, improvisation, and communication techniques to build an environment for innovation.Actionable Insight: Creativity isn’t just for artists. Identify one way you can introduce more curiosity or experimentation into your daily work.Bonus: Research one company known for its creativity and innovation. What strategies do they use that you could apply in your own practice?Overcoming Perfectionism & Creative BlocksWhen confronting a blank slate, making a mark, any mark, can be the hardest step. Melissa’s philosophy, The Creative Sandbox Way, encourages exploration over perfection. This method helps creatives and professionals alike break free from creative paralysis.Actionable Insight: Set up a dedicated “sacred creative time” each week where the goal is to create without judgment or expectation.Bonus: Make a list of your top three creative roadblocks and brainstorm one playful way to challenge each one.The Intersection of Art, Business & Self-ExpressionMelissa’s work bridges the gap between art and business. She's proven that creative expression can be personally fulfilling AND professionally valuable. Whether you’re an artist, entrepreneur, or corporate leader, embracing your unique strengths is the key to standing out.Actionable Insight: What creative strengths do you overlook because they come easily to you? Leverage them instead of dismissing them.Bonus: Write down one way you can turn a perceived weakness into a creative advantage.Key Takeaways:✅ Play is essential for sustained creativity.✅ Perfectionism kills innovation. Embrace exploration instead.✅ Creativity is a business asset, not just a personal practice.✅ Willpower isn’t the answer. Structured play is.✅ Your unique strengths are what make your work stand out.Transform Your Creative Barriers into BreakthroughsAs Melissa reminds us, the journey to uncovering your creative power is through play, curiosity, and the courage to defy perfectionism. Want to transform your creative blocks into stepping stones. Visit TheStandoutCreatives.com to book...

What does it take to stand out as a creative in a rapidly evolving digital world? For filmmaker and creative entrepreneur Kenny Tjay, success has come from constant experimentation, embracing technology, and treating creativity like a business. From his early days in wedding photography to building a digital media brand, Kenny has navigated industry shifts with adaptability and strategic thinking.In this episode, we dive into the intersection of creativity, AI, and the mindset shift needed to thrive in today’s competitive landscape.Finding the Right Creative PathHow do you know when it’s time to make a change in your creative career? For Kenny, shifting from photography to video production in 2013 was a game-changer. By leveraging Yelp for advertising, he built a thriving business and discovered the power of strategic marketing.Actionable Insight: If you’re feeling stuck, experiment with a new creative format or platform and see how it feels.Bonus: Identify one area of your creative work that you want to change and outline three small steps to test it.Use AI to Increase EfficiencyAI is reshaping the creative industry by enhancing efficiency and idea generation. But it also raises questions about originality, sustainability, and the future of creative work. Kenny shares how AI has transformed his workflow and why creatives must learn to work with technology, not against it.Actionable Insight: Identify one AI tool that could streamline your creative process and test it for a week.Bonus: Research the energy impact of AI tools in your industry and explore ways to balance efficiency with sustainability.Standing Out in a Crowded MarketWhat separates thriving creatives from those struggling to get noticed? Quality, presentation, and strategy. Kenny emphasizes the importance of professionalism in your work. Whether it's your website, portfolio, or client interactions, small details can make a huge difference in perception.Actionable Insight: Look at all elements of your online presence (website, social media, portfolio). Does it communicate professionalism and clarity?Bonus: Find three standout creatives in your field and analyze what makes their branding and presentation exceptional.Creativity as a Strategic Business ApproachKenny’s biggest lesson? Creativity alone isn’t enough. Success comes from understanding marketing, pricing, and building relationships. You also need to stop treating your work as a hobby and approach it like a real business.Actionable Insight: Shift your mindset from "I make art" to "I run a creative business." What’s one habit you can change to reflect that shift?Bonus: Write a one-sentence statement defining what your creative business offers and who it helps.Key Takeaways:✅ Experimentation creates new opportunities✅ Learn how to use AI wisely✅ Professional presentation sets you apart✅ Success requires a business mindset✅ Adaptability is key to long-term growthBuild a Thriving Creative BusinessWant to stand out, adapt to the evolving creative landscape, and turn your creativity into a sustainable business? Book a free strategy session at TheStandoutCreatives.com to take the next step.📌 I keep these sessions limited so I can give each person my full attention—so don’t wait too long!

Feeling unseen? Struggling to stand out without burning out? You’re not alone.In this episode, I’m sharing The Standout Creatives Manifesto—a call to artists, writers, and indie creators who refuse to follow the crowd. This isn’t just a poem. It’s a rallying cry.Listen in and if it sparks a fire in you, let's connect. Explore Creativity Parties, tune into The Standout Creatives Podcast, and all my projects at StandoutCreativeBusiness.com.You don’t have to do this out alone. Let’s build something that stands out—together.

What transforms a creative passion into a sustainable career? For surface pattern designer Lizzie Clark, the journey started with a love for collage and evolved into a thriving business in licensing and textile design. With years of experience navigating the creative industry, Lizzie has built a business that blends artistry with strategy—proving that with the right approach, creativity can be both fulfilling and financially sustainable.From Passion to Profit: Making Art Work for YouWhen does hobby art become a viable business? For Lizzie, the breakthrough came by reimagining her collage work as repeating patterns, ultimately finding her niche in surface pattern design.Actionable Insight: Look at your current creative work through an entrepreneurial lens. Could your existing art live in multiple formats or markets?Bonus: Research three brands or retailers that license artwork similar to your style and explore their submission guidelines.Find Creative Freedom Through DiversificationBuilding a sustainable creative career isn't just about creating multiple income streams—it's about creative autonomy. Lizzie has strategically built her career by exploring various artistic opportunities and revenue channels.Actionable Insight: Brainstorm potential ways to sell your creative work. What unexplored avenues might complement your current practice?Bonus: Identify one new revenue stream (such as licensing, teaching, or collaborations) and outline three steps to start testing it.Overcome Creative Blocks & BurnoutCreative roadblocks are universal. Lizzie’s approach involves strategic disengagement, seeking inspiration in unexpected places, and maintaining artistic flexibility.Actionable Insight: Recognize when you need a creative reset. Design personal strategies for reconnection and inspiration.Bonus: Create a "creativity restoration" toolkit with five things that help you recharge—whether it’s a playlist, nature walks, or a different artistic medium.How to Navigate Copyright, Art Theft, and AIOur digital world is changing rapidly so it's essential to understand intellectual property. Lizzie shares pragmatic insights about protecting her creative work in a complex and evolving landscape.Actionable Insight: Proactively research and implement digital protection strategies for your work.Bonus: Learn about one legal tool (like watermarks or copyright registration) that can help protect your art.Align Your Art & Business with PurposeUnderstanding what motivates you creatively provides a lot of clarity. Lizzie emphasizes aligning your business practices with your artistic values.Actionable Insight: Talk about the deeper purpose behind your creative practice.Bonus: Write a one-sentence mission statement that captures why you create and share it with your audience.Key Takeaways:✅ Creative careers evolve through adaptability✅ Diversification enables artistic freedom✅ Strategic breaks prevent creative exhaustion✅ Intellectual property protection is essential✅ Authentic motivation sustains creative workTurn Your Creativity into a Thriving BusinessWant to make your art work for you? Book a free strategy session at TheStandoutCreatives.com to take the next step.📌 Note: I keep these sessions limited so I can give each person my full attention—so...

I'm really excited to take you on a journey into the world of storytelling with someone who understands that great writing isn't just about plot, it's about connection. Meet Douglas Weissman, a travel writer and novelist who's turning personal experiences into compelling stories. But his story? It's not just about writing books. It’s about crafting experiences that stay with readers long after they’ve turned the last page.From Ordinary Moments to Narrative GoldWhat if our most powerful stories are hiding in the moments we overlook? Douglas believes your life is a treasure trove of storytelling potential. From a random conversation with a stranger to a missed train, every moment has the potential to inspire extraordinary stories. Actionable Tip: Start a story collection journal. For the next week, write down one unexpected moment each day. What made it unique? What emotions did it stir?Bonus: Choose one of these moments and write a 500-word scene exploring its emotional core. Don't worry about perfection. Just dive in and see what emerges.Breaking Free from Creative ParalysisMost writers get stuck because they're chasing some mythical "perfect story." Instead of waiting for the right moment, Doug embraces the messy, real, and raw. Your first draft doesn't need to be a masterpiece. It needs to be honest. Actionable Tip: Set a timer for 20 minutes. Write without stopping, without editing. Let your story spill out onto the page in its most raw form.Bonus: Read your unedited writing out loud. What surprises you? What feels most authentic?Navigating the Small Press LandscapeThe publishing world isn't just about big publishers. Douglas has carved a path through small presses that celebrate unique voices. These publishers aren't looking for cookie-cutter books—they're looking for stories with heart.Actionable Tip: Research three small presses in your genre. What makes them different? How do they support emerging writers?Bonus: Reach out to one small press. Ask a genuine question about their publishing approach. Build a relationship, not just a submission strategy.Writing in the Age of AI: Staying HumanAI can generate text, but it can't generate soul. Douglas sees AI as a tool, not a replacement. Your lived experiences and unique perspective are what make stories shine.Actionable Tip: Use AI for brainstorming, but write your actual story in your voice. Compare the AI-generated ideas with your authentic story.Bonus: Write a scene both with AI and on your own. Which feels more alive?The Vulnerability AdvantageDon't be afraid to share your most vulnerable moments. They're the ones that connect most deeply with readers and make the best stories.Actionable Tip: Write about a moment you've been hesitant to explore. What makes it uncomfortable? What does it reveal?Bonus: Share this writing with a trusted friend and ask for input. Sometimes an outside perspective helps us see our story's true power.Marketing Your Work Without Selling Your SoulDouglas believes in building genuine connections to sell his books. Your marketing should feel like an invitation to connect, not a sales pitch.Actionable Tip: Instead of just sharing links to your book on your newsletter, share your writing journey. What's happening behind the scenes?Bonus: Host a small online writing workshop or class. Give value before asking for anything in return.Key Takeaways:Your life experiences are your greatest storytelling resourceEmbrace imperfection in your writing processSmall presses can be...

Meet Russell Nohelty, the self-publishing maverick who's cracked the code to turning creative passion into a sustainable writing career. With nearly a million dollars raised through crowdfunding and a proven track record of breaking through the noise, Russell offers a step-by-step roadmap to help authors transform their writing from a side hustle into a thriving business.Conquer PerfectionismWhy Imperfect Writing Wins Every TimePerfectionism can be a creativity killer. Russell’s game-changing approach? Treat your first draft as raw material, not your masterpiece. Perfectionism becomes your superpower when combined with radical self-compassion and a commitment to continuous improvement.Actionable Tip: This week, aim for messy but meaningful progress: draft 1,000 words in one sitting without editing.Bonus: Pick one chapter you've been stuck on and finish it within the next week, imperfections and all.Build Your CommunityHow to Network Like a ProSelf-publishing doesn’t mean going it alone. Russell emphasizes the power of building a community of fellow writers, beta readers, and a supportive network that amplifies your reach and credibility.Actionable Tip: Join one writing group or online community specific to your genre. Contribute meaningful feedback to at least three other authors this month to build genuine connections.Bonus: Propose a cross-promotion with an author in your niche. Think joint newsletter or shared promotional event.Amplify Your Unique VoiceThe Secret Weapon for Self-Published SuccessIn a sea of endless books, your unique voice is your greatest asset. Whether you write niche sci-fi, unconventional memoirs, or genre-bending fiction, your perspective will attract dedicated readers.Actionable Tip: Identify the three most unique elements of your writing style or story that set you apart in your genre.Bonus: Share a provocative social media post showcasing your unique angle. Invite readers to engage with your story’s world.Monetize Your WritingEarn More While Staying True to Your VisionAuthors have more monetization options than ever before. Russell’s approach focuses on creating multiple revenue streams. Having multiple revenue streams allows you to support your creative vision, not compromise it.Actionable Tip: Audit your existing work. Could you bundle books, offer special editions, or create bonus content for your readers?Bonus: Develop one additional product related to your book: a workbook, online course, or exclusive behind-the-scenes content.Share Your Authentic StoryBuild Reader Trust by Sharing Your JourneyYour most vulnerable stories are often your most powerful. Being transparent about your writing journey can forge deep connections with readers.Actionable Tip: Share one behind-the-scenes moment from your writing process. It can be a challenge, breakthrough, personal struggle, or something similar.Bonus: Create content that showcases your authenticity. Share your inspirations, writing rituals, or the spark behind your story.Key Takeaways:Embrace imperfection as part of the creative process.Build a supportive community around your writing.Leverage your unique voice as a marketing tool.Create multiple revenue streams from your writing.Connect authentically with your readers.Your Career Transformation Starts...

The following is a narrative essay I wrote after my conversation with Bridget Baker.Fitting in was my survival strategy—until I realized it was suffocating my creative potential.In high school, I could morph myself into any group. In college, I went to parties even though I hated big groups of people. As an adult, I put on a "professional" face even when all I want to do is have fun.I thought, If I can just be smooth enough, normal enough, I'll finally belong.Spoiler: It never worked.The Moment of InsightDuring a conversation with my friend Bridget Baker—a former professional dancer turned branding expert—she said something that hit me hard: What if the parts of your story you're afraid to share are actually your greatest creative asset?I've often thought about how to share my moments of failure without people thinking "He has no idea what he's talking about. Why should I listen to him?" But what I realized when talking to Bridget was, we are not our failures. Failures are just a part of our journey. They can make us stronger if we lean into the lessons they are trying to teach us.The Unexpected Power of Your "Too Much"Let's talk about those moments you've labeled as "too much."For me, it was improv. I love improv. It taught me so much about creativity, problem-solving, and staying present. But for the longest time, I kept that part of me under wraps. I worried people wouldn't take me seriously. I thought they'd hear "improviser" and assume, Oh, he's just a guy who makes jokes.Then I said, "Eff it. Who cares if people think it's weird?"When I started sharing lessons I learned from improv, something magical happened. My audience loved it. People who had never done improv said things like, "Wow, I could never do that!" It struck a chord because it wasn't just about improv—it was about creative courage.The Vulnerability AdvantageA few years ago, I was working on multiple projects to help artists market their work. I poured my heart into it—hundreds of blog posts, nearly 100 podcast episodes, hours of connecting with my audience.When I finally offered my services, I was met with crickets. Not a single reply or hint of interest.It was devastating. I had done everything the "experts" said: build trust, provide value, connect authentically. But nothing worked.So, I took a break. I let go of the dream for years, feeling like I had failed.Fast forward to now: I've returned to this work with fresh energy and a deeper understanding of what creatives like you need. And you know what? That failure wasn't the end of my story. It was the middle.Sharing this with you isn't easy. But I've learned that the more open and honest we are, the more deeply we connect with our audience. People lean in when they see themselves in your story.Turning Your Quirks into Your Brand's SuperpowerHere's your challenge:List three ways you're different (not "wrong").Identify one story you've been afraid to tell.Create one offer that reflects your entire, messy journey.The Wild Truth About AuthenticityI used to think being a fan of anime, superheroes, or cartoons made me weird. When I was younger, everyone watched cartoons. But as we got older, I'd hear things like, "Eww, you still watch that?"So I hid those parts of me. I didn't tell people I watched Dragon Ball Z every afternoon. I kept quiet about the mini blogs I built for South Park and Rurouni Kenshin.It wasn't until years later that I realized how mainstream those interests had become. There were conventions, toy shops, and even streaming platforms dedicated to anime.The lesson? It doesn't matter if...

I’m thrilled to introduce you to someone who’s redefining the way we think about storytelling, marketing, and connection. Meet Vince Warnock—a neuromarketing expert, 11-time bestselling author, and creative business coach. His story? It’s a testament to resilience, innovation, and the power of authentic relationships.From Adversity to InnovationLet’s start with something Vince knows deeply: How the hardest moments in your life can become the foundation for your greatest strengths. Vince’s journey, shaped by a challenging childhood, is a masterclass in turning adversity into opportunity. He shows us that every experience—no matter how difficult—can fuel your creativity and business growth.Actionable Tip: Reflect on a tough moment in your life and how it’s shaped your unique perspective. How can you use that insight to serve your audience better?Bonus: Create a “story map” of your life. Divide it into challenges, turning points, and triumphs. Use this as the basis for your content or brand narrative.Your Story is Your SuperpowerVince believes your authentic story is your most valuable asset in business. It’s not about looking perfect—it’s about showing up as yourself and building trust through vulnerability.Your audience connects with the real you, not a polished facade.Sharing your struggles creates a bridge of trust that no marketing hack can replicate.Actionable Tip: Think of a time when you faced a challenge in your business, but it led to a breakthrough. Share that experience in a quick, unscripted video or voice note. The raw, realness is what will resonate most.Bonus: Create a "vulnerability post" on your social media or blog. Share a moment when things didn’t go according to plan but how it shaped who you are today. Invite your audience to share their stories too, creating a space for connection.The Creative EdgeCreativity isn’t just about your art or product—it’s how you approach your entire business. Vince reveals how innovation can help you stand out:Embrace new tools like AI to free up time for your creative work.Experiment with unconventional strategies to find what feels true to you.Actionable Tip: Pick one task that drains your energy and explore a tech solution to automate it.Bonus: Use the extra time to brainstorm a bold, creative idea that excites you—and take one small step toward making it happen.Relationships Over TransactionsVince reminds us that success isn’t about playing the numbers game—it’s about building genuine relationships. By focusing on adding value and being authentic, you open the door to unexpected opportunities.Actionable Tip: Instead of focusing on what you can sell, reach out to someone in your network with an offer of support—whether it’s advice, resources, or just a kind word. The goal is to serve, not sell.Bonus: Organize a small virtual gathering or group discussion where people can share their challenges and victories. Make it less about promoting your work and more about connecting on a human level.Key Takeaways:Your past is an asset. Every challenge and triumph can shape your brand and connect you with your audience.Vulnerability is a strength. Share the imperfect parts of your story—they’re what make you relatable.Creativity extends beyond your craft. Innovate in all areas of your business.Relationships matter....