Standout Creatives: Business, marketing, and creativity tips for solopreneurs launching their ideas

What if writing the story you’re afraid to tell is the exactly what your readers have been waiting for?Leigh Carron, author of Fat Girl and other body positive romance novels, didn’t set out to follow trends, chase algorithms, or fit neatly into what the publishing world expects. She set out to tell her truth. And in doing so, she’s built stories centered on body diversity, biracial identity, desire, and authenticity, even when it felt risky or uncomfortable.In this conversation, Leigh opens up about choosing self-publishing, navigating imposter syndrome, writing spicy romance that centers fat and marginalized bodies, and learning how to market without losing herself in the process.HighlightsDiversity in writing as lived experienceFor Leigh, diversity is personal. Her stories are shaped by who she is and who her readers are, and she writes with the intention of reflecting real bodies and real identities on the page.“I write spicy, diverse, body positive romance. That’s sort of my niche, my brand, and I love doing that, bringing body diversity and racial diversity to my stories. I want them to reflect me and the people that read my books.”Empowerment through characters who take up spaceLeigh is intentional about who gets centered in her stories. Her characters aren’t there to support someone else’s arc. They get to be seen, desired, and fully human.“I want to show fat characters being loved on, being desired, feeling good about themselves, not being the side characters in stories, but being their own leads.”Choosing the indie path without a roadmapTraditional publishing wasn’t the only option, and Leigh chose to take the leap without having everything figured out. What mattered more was resonance and momentum.“I decided I’ll just venture out into this wild world of indie publishing. And I didn’t have a clue what I was doing, but… it sort of resonated.”Marketing as an ongoing experimentMarketing isn’t something you master once and move on from. Leigh talks honestly about the trial-and-error nature of showing up, learning, and staying curious without burning out.“You have to be your own marketer and you have to figure that out... I’m still learning those things. Why do some posts hit? Why do some books resonate and others don’t?”Writing authentically even when it feels riskyChasing trends might feel safer, but Leigh chose alignment instead. That decision comes with risk, but it also comes with clarity.“I have stayed true to what I want to tell and haven’t followed what’s popular in tropes, and I know that can also be a risk.”Writing through cultural and racial identityLeigh shares how early experiences shaped her understanding of identity and belonging, and how those experiences continue to influence her storytelling today.“I learned very quickly that being biracial was not a good thing then. Like that was not something to be proud of. That was something to be worried about and to fear what people would think.”Balancing creativity with real lifeWriting doesn’t happen in a vacuum. Leigh balances her creative work with a demanding professional career, and some days are harder than others.“It’s a challenge some days, especially because I’m a change management consultant. So I work with companies in helping them kind of reframe their culture.”Reader connection over perfectionNot every conversation has to end in...

What if the thing you’ve been trying hide is actually the reason people remember you?Rachel Lee is a brand stylist and designer who built her business by doing the opposite of what she thought “serious” creatives were supposed to do. From growing up as an imaginative art kid to hiding parts of herself in traditional design roles, Rachel spent years trying to fit in before realizing that belonging to herself mattered more. In this conversation, she shares what happened when she quit a stable job, stopped performing professionalism, and let her real personality lead, cat ears and all.From Art Kid to Self-TrustRachel’s story starts the way many creative stories do: curiosity, imagination, and a slow drift away from those instincts in order to be accepted. The farther she moved from herself, the harder it became to feel fulfilled.“I spent so long thinking that fitting in was the safer option, but over time I realized it was costing me way more than it was giving me.”That realization didn’t arrive all at once. It came through frustration, burnout, and the quiet feeling that something was off.Actionable Insight: Pay attention to where your work feels heavier than it should.Bonus: Name one part of yourself you’ve been muting to feel more legitimate.Choosing Alignment Over SafetyRachel left a steady job because she refused to keep living out of alignment. She talks openly about fear, family expectations, and learning business without a roadmap. “Walking away from something stable was terrifying, but staying would’ve meant ignoring the part of me that knew this wasn’t it.”Actionable Insight: You don’t need certainty to move forward, just clarity on what you’re done carrying.Bonus: Identify one small step toward work that feels more like you.Personal Branding That Feels HumanFor Rachel, personal branding stopped being about aesthetics the moment she stopped pretending. Her brand worked when she did.“Personal branding isn’t about looking polished or put together. It’s about letting people see who you actually are when you’re not performing.”The cat ears weren’t a tactic. They were a signal. And people remembered her because she felt real. Actionable Insight: Make your brand feel like you. Bonus: Ask yourself where you’re trying to sound like someone else.Attracting the Right People by Being ClearWhen Rachel showed up as herself, the right clients leaned in and the wrong ones drifted away. “The moment I stopped trying to appeal to everyone was the moment the right people started finding me.” That clarity made everything simpler.Actionable Insight: You’re allowed to be specific, even if it means being less universal.Bonus: Remove one message from your site or bio that feels watered down.Staying Human in a Noisy WorldAs Rachel moves into content creation, her focus stays the same. Connection over polish. Practice over perfection. “With everything becoming faster and more automated, the thing people are craving most is something that feels human.”Let yourself evolve without abandoning who you are.Actionable Insight: Growth comes from repetition, not reinvention.Bonus: Show up once this week without overthinking the outcome.Key Takeawaysli...

What if the story you’ve been holding onto is the one someone else has been waiting to hear?Marc Cordon and I had a great conversation about the upcoming Book Summit. It will be a creative space built for writers, not-yet-writers, and anyone who feels a tug to put their story into the world. If you’ve ever felt like your experiences aren’t “big enough,” or you’re nervous about sharing something personal, this conversation might shift something for you.We talk about why storytelling is such a powerful form of liberation, how writing in community can dissolve fear, and why personal stories, especially the ones about transition, liminality, and rebirth, resonate universally. We also dig into the anthology we’re creating together, the therapeutic nature of writing, and the collaborative energy that makes this summit feel different from anything else.This episode is an invitation to stop waiting for permission and start exploring the story that’s already living inside you.If you are interested in coming to the Book Summit. It is this Saturday December 13th at 1pm ET. You can read all about it here.HighlightsStories are a form of freedomWriting isn’t just an art. It’s a way to reclaim your voice.“Books, storytelling… that’s the new form of freedom and liberation.”Everyone is a storyteller (even if you don’t believe it yet)You don’t need a title to begin. You only need curiosity.“Everybody is a writer and a storyteller.”Community makes your writing strongerWhen you share in a circle, something shifts in you and in the people listening.“The fact that we can all hear and experience these stories together is what really makes it powerful.”Feedback forms connectionWhen people lean in to your story, you can feel it.“It’s really cool to see people at the edge of their seats leaning forward when it comes to you and your story.”Specific stories create universal resonanceThe more personal you get, the more people see themselves in your words.“The more specific you are… the more people will say, I see myself in your story.”Creation is a transformationSomething magical happens when you start with nothing and end with something only you could have made.“There’s an ebullience that happens when you leave with something you created.”Closing ReflectionIf you’ve been telling yourself you’re not a writer… consider this your gentle interruption.You don’t need a polished story.You don’t need a plan.You just need a spark. And if you’re feeling that nudge, the Book Summit and the Story Circle are the places to explore it. These spaces are designed to help you uncover your voice, shape your story, and feel supported every step of the way.If you’re curious about writing a book someday… come.If you want to share a personal story but don’t know where to start… come.If you want community, feedback, and

What if the thing that makes you feel “different” in business is actually the thing that makes you magnetic?In this special conversation, I sit down with Aicila from the Business as Unusual, where we talked about what it’s like to build a business as an introvert. If you’ve ever felt drained by networking, overwhelmed by visibility, or unsure how to show up without feeling fake… this one will feel like a deep exhale.We talk about what it really means to be an introverted creative in a world that wants you to be “on” all the time. The pressure. The awkwardness. The energy dips. But also the parts we don’t talk about enough: the power of authenticity, the ease that comes from true connection, and how collaboration can actually give introverts energy when it’s rooted in trust.This episode is an invitation to stop forcing yourself into strategies that don’t fit, and to start building your creative business in a way that feels like you.HighlightsYou’re not broken — you’re wired differently, and that’s a strengthMany creatives are introverts, and the business world wasn’t built with you in mind.“Creatives are often introverts.” — AicilaAuthenticity makes networking tolerable — even enjoyableWhen you stop performing, conversations get easier.“Authenticity leads to genuine connections.” — AicilaRelationships matter more than the transactionNetworking isn’t a sales funnel — it’s a human one.“Networking isn't just about sales.” — KevinEnergy awareness is a form of self-trustYou get to honor your limits without apologizing for them.“Energy management is crucial.” — AicilaCollaboration doesn’t have to drain youWhen you’re with the right people, co-creation feels nourishing.“Co-creation fulfills introverts.” — AicilaYour lived experience is your creative advantageAI can help, but it can’t replace your perspective.“AI lacks the human touch.” — KevinAuthenticity lands because it’s humanWhen you show up as yourself, your work resonates more deeply.“Presence enhances creative impact.” — KevinReal success is built on reciprocityPositive, generous relationships carry you further than any strategy.“Positive relationships drive success.” — KevinClosing ReflectionIf you’ve ever felt like you had to push, perform, or “be more extroverted” to succeed… this conversation is your permission slip to stop.You just need to learn how you work best and build from there.If you want support creating a book or creative business that honors your energy, I'm here to help. Sign up for a free consultation at TheStandoutCreatives.com. Let’s build something that feels true to you.

What if growing your business didn’t require grinding harder, but actually slowing down, tending to your nervous system, and building something that feels human and sustainable?Heidi Weiland is a holistic business coach and strategist who went from burned-out freelance web designer to someone helping entrepreneurs blend smart strategy with real self-care. Her work sits at the intersection of nervous system support, authentic marketing, and human-centered business. In this episode, she shares the turning points, hard lessons, and gentle reminders that helped her rebuild her business from the inside out.From Burnout to Real BalanceHeidi’s story starts where so many creative businesses hit a wall: doing everything, being everything, and pretending it’s fine until it isn’t. Burnout pushed her into yoga, deep self-care, and eventually a whole new way of supporting clients.“I got to a point where I was just so burned out. I didn’t know what to do with myself.”Try this: Check in with your body before you check in with your to-do list.Bonus: List three tasks draining your energy right now. What can be paused, delegated, or simplified?Human-Centered Business Isn’t OptionalFor Heidi, business work is human work. Your energy, your nervous system, your values are all the foundations.“Business should be human-centered. We are the foundation of everything we do.”Try this: Before taking on a new project, ask: Does this support the version of me I’m becoming?Bonus: Rewrite one boundary that needs strengthening in your business.Authenticity as the StrategyOne of my favorite things about Heidi is how simple she makes authenticity feel. It's not a branding exercise or a persona. It's just… you.“I’m me and that’s enough. That’s great, actually.”Try this: Notice a moment today where you filtered yourself. How would it feel to soften that filter?Bonus: Share something real with your audience this week: a story, a lesson, a moment.Blending Smart Strategy with Nervous System SupportHeidi’s approach is part intuitive, part tactical. She’ll talk funnels, then ask what your body is telling you. She’ll map your plan, then help you regulate so you can actually follow through.“Blend strategy with nervous system support.”Try this: Before planning your week, take three deep breaths and let your shoulders drop.Bonus: Choose one strategic task and break it into the smallest next step. Your body will thank you.Energy + Task AlignmentThis is where so many creatives get stuck. You can do the work. But should you?“What is sucking your energy? Are there tasks outside your zone of genius that we can shift?”Try this: Highlight everything in your business: green for energizing, yellow for neutral, red for draining.Bonus: Delegate or delete just one red task this week.Relationships, Referrals, and Being a Real HumanHeidi builds her business the same way she lives her life—through genuine connection.“Referrals are just what I call being in the world.”Try this: Reach out to one person you appreciate in your creative circle.Bonus: Share your work in one community space where you already feel comfortable.Key TakeawaysBurnout is often the doorway to a more...

What if finding your creative voice wasn’t about adding more to your plate, but about slowing down, listening inward, and allowing yourself to realign with what feels true?Britta Buchanan is the founder of Aligned and Undefined, where she helps spiritually conscious creatives reconnect with their authentic voice and creative flow. After leaving her career as an elementary school teacher, Britta began guiding others through Human Design and the Akashic Records, helping them align with their soul’s blueprint and create from a place of authenticity and ease.In this episode, Britta shares her journey of transition, transformation, and learning to trust her intuition—plus what it means to see creativity not just as something you do, but as a way of being.The Power of Transition and TransformationBritta talks about leaving behind a career that no longer fit and stepping into entrepreneurship with an open heart. For her, it wasn’t a sudden leap—it was a series of small, honest realizations.“I always knew it wasn’t going to be a lifelong thing for me.”Try this: Reflect on an area of your life or business that feels like it’s shifting. What truth are you ready to admit to yourself?Bonus idea: Write down one small step that would bring you closer to what feels more aligned.Creativity as a Way of BeingBritta believes creativity isn’t limited to art—it’s how we think, connect, and move through life.“Creativity is a way of being, it’s a way of thinking.”Try this: Approach your next decision or conversation like an act of creation. What’s possible if you treat it as a canvas?Bonus idea: Start a short daily ritual—five minutes to sketch, write, or simply imagine freely.Aligning with Your Soul’s BlueprintUsing Human Design and the Akashic Records, Britta helps people understand who they are at their core.“Human Design is really great for that, but so are the records.”Try this: Look up your Human Design type or journal about what alignment feels like in your body.Bonus idea: When something feels off, pause and ask, “What would feel lighter right now?”Living with AuthenticityAt the heart of Britta’s work is the belief that when you show up as yourself, you naturally attract what—and who—is meant for you.“When you show up as you, you attract the people that are for you.”Try this: Notice moments where you filter yourself out of fear. What would it look like to speak or create from full authenticity instead?Bonus idea: Reach out to someone who sees the real you and thank them for holding that space.Quick RecapChange starts with honesty and self-trust.Creativity isn’t something you do—it’s something you are.Alignment begins when you listen to your own energy.Authenticity attracts the right people and opportunities.Ready to Explore Your Own Alignment?Britta shows that your creative path doesn’t have to look like anyone else’s. You just need to come home to yourself and create from there.If you’re ready to take your own creative business to the next level—without losing yourself along the way—book a free strategy session with me.Let’s make your next chapter feel aligned, grounded, and uniquely yours.

What if the secret to impactful design isn’t talent or aesthetics, but responsibility to your community, the planet, and the people you’re building for?As the co-founder of Reny, a certified B Corp agency, Ben Rennie has built his career around using design as a force for impact. The agency now works with global brands like Patagonia, Google, and Nike. But that wasn’t the starting line. Ben started as a self-taught designer, shaping his craft over time while developing a worldview anchored in responsibility, sustainability, and community.From Grassroots to Global ReachWhat began as a personal practice turned into a studio and eventually, a full-scale agency operating on a global level. Reny didn’t grow because it chased trends. It grew because it stayed grounded in purpose, credibility, and long-term thinking.Ben learned early on that visibility matters but alignment matters more. The work had to stand for something.“Design should make you feel something or change something.”Actionable Insight: Start with a clear vision, but be willing to evolve. Consistency over time is what creates traction in creative businesses.Bonus: Spend 10 minutes today identifying one small creative habit you can repeat weekly. Pick something so simple you can’t avoid doing it.Creative Control as a Business StrategyA big part of Reny’s staying power comes from creative autonomy. Instead of relying on outside permission or gatekeepers, Ben built the platform around ownership: of ideas, of impact, and of the process itself.That choice wasn’t just aesthetic. It was strategic.“Design isn’t just about things that look good. It’s about the impact they make.”When you control the work, you control the integrity.Actionable Insight: Identify one area of your creative process where you can step into full ownership even if it makes you uncomfortable.Bonus: Look up one independent designer or creative studio you admire and note how they control their platform.Building a Brand People NoticeWork this intentional doesn’t spread by accident. Rennie put in the reps through strategic marketing, community-building, positioning, storytelling, and showing up where the right audience gathers.Actionable Insight: Commit to being visible. Start small: post, publish, share, and see what resonates.Bonus: Engage with at least 5 people in your audience this week. Not “posting at them” but actually interacting with them.Balancing Work While Building the VisionNone of this happened overnight. There were years where the agency grew in the margins — nights, early mornings, pockets of time between responsibilities. Creative entrepreneurship is a long game, and Ben understood that early.“It’s a long-ass marathon, not a sprint.”That mindset of patience + forward motion became their competitive advantage.Actionable Insight: Block out a small, consistent window of creation each week. Bonus: Use a single 20–30 minute session to plan your one creative priority for the week.What Ben’s Journey Teaches UsPassion might start the work, but persistence finishes it.Design is both a craft and a lever for change.Creative control requires boundaries and leadership.Brand recognition is earned through consistency and clarity.Growth comes from being visible, not waiting to be discovered.Bringing It All TogetherBen didn’t wait for permission. He built his own lane — project by project,...

What if standing out means showing up fully and not shouting the loudest?Felicia Iyamu’s creative journey has taken her from architecture and economics to Google, burnout, and back into the arms of poetry. Along the way, she’s been reflecting, writing, and reimagining what it means to live and work with purpose.Her latest work, Poetry in Eden, explores identity, healing, and the unseen forces shaping our lives. In this episode, we talk about creativity, burnout, self-publishing, marketing, and what it really takes to share your work with the world in a way that feels true to you.From Burnout to BreakthroughFelicia didn’t set out to be a poet. She started in architecture. Fell in love with economics. Landed at Google. Then hit a wall.Her doctor in Germany told her to stop working immediately. Burnout, officially recognized as a medical issue, forced her to pause.That moment cracked something open. And was followed by a deep return to creativity guided by questions of identity, culture, and healing.Try this: Revisit a creative idea you set aside. What if it’s ready now?Bonus idea: Share that idea with a friend or write down a tiny first step you could take today.Making Art Personal and ProfessionalPoetry isn’t just a passion project for Felicia. It’s her career.She walks us through the steps, and surprises, of self-publishing, why she’s eyeing traditional publishing next, and how she thinks about the business side of creativity.She’s not just writing for herself. She’s building work that connects personal insight with universal ideas. Felicia also talks about marketing with intention, community, and without waiting to be discovered.Try this: What’s one thing you could do this week to share your creative work more boldly?Bonus idea: Make a list of 3 people you could reach out to about your creative project—collaboration, feedback, or just a cheerleader.The Power of Saying YesAt the end of our chat, Felicia shares a challenge: say yes to invitations for two weeks. Not just social invites but creative ones too.Because the unexpected paths often bring you back to yourself.Try this: Say yes to something today you’d usually overthink.Bonus idea: Keep a little ‘yes journal’ and track what you said yes to and what happened because of it.Quick RecapBurnout can be the beginning of something new.Your creative work can hold personal meaning and professional ambition.Marketing = connection, not cringe.Saying yes opens doors you didn’t see before.You don’t need to wait for a perfect moment to begin.Want to Bring Your Creative Work Into the Spotlight?Felicia’s reminds us that your voice matters and there’s room for all of it.If you’re building a creative business and ready to stand out (without selling out), let’s chat.Book a free strategy session at TheStandoutCreatives.comSpots are limited, so grab yours while they’re open.Let’s make your creativity impossible to ignore.

You ever get that gut feeling to do something wild — the kind that makes zero sense on paper but just feels right?That’s how this Substack Live with Heather Vickery started.Heather’s a Joy Warrior: coach, retreat host, and professional permission-giver for anyone tired of living by other people’s rules. We talked about what it means to lead with joy, why curating your circle matters, and how trusting your gut can lead you places your brain never would’ve approved of.It was a great conversation even with the tech hiccup in the middle.Finding Clarity in Creative SpacesWe dove into the power of community and collaboration. Heather calls it the “collective mind” — drawing on the energy and ideas of others can spark some of your most innovative work.But we did agreed that having too many ideas without a filter can be overwhelming. Boundaries aren’t just nice to have. They’re essential for clarity and focus.Heather: “I take intentional pauses to reflect on what truly serves me.”Me: And I realized that I do the same thing, but in a different way — sifting through inspiration, holding onto the ideas that really line up with my goals, and letting the rest fall away.Try this: Notice one idea or opportunity you’ve been juggling. Which one actually lights you up? Which feels like busywork?Bonus idea: Give yourself permission to drop the rest, even temporarily. Creativity isn’t a sprint.Vulnerability, Leadership, and Showing UpOne thread that kept coming up was vulnerability and how stepping away from the need to always “lead” opens space for listening, growth, and deeper connection.Heather and I talked about the energy shift that happens when you let go of perfection, or the pressure to have all the answers:“Joy isn’t a reward at the end of the journey,” Heather reminded me. “It’s the fuel that gets you there.”I shared my own experiences with creative retreats and live conversations — feeling energized, humbled, and reminded that showing up authentically often leads to the richest insights.Try this: Reflect on one area where you feel pressured to perform or lead. How could leaning into vulnerability actually make the experience richer?Bonus idea: Take a small action this week that’s just for the joy of it, without any expectation.Embracing Uncertainty and Rule-BreakingWe also explored the “messy middle” — the uncertainty that comes with growth, creativity, and breaking rules that no longer serve you.Whether it’s stepping into a new project, a retreat, or just saying yes to curiosity, Heather reminded me that growth often lives in that uncomfortable space.“Just because you can do it all doesn’t mean you should do it all.” Try this: Look at one area where you’re following a rule just because “that’s how it’s done.” What would happen if you rewrote it for yourself?Bonus idea: Journal about what your ideal day, project, or connection would look like if you removed the pressure to perform.Listen InThis Substack Live was full of gentle nudges:Joy is your compass.Connection is a creative practice.Boundaries and reflection are part of the process.Trusting your gut and embracing uncertainty can spark your best ideas.So whether you’re navigating your own creative projects, curating your circle, or just figuring out how to live with more ease, Heather and I unpacked ideas that remind us to start with joy, trust the process, and lean into what energizes us.Closing...

I’m switching things up. No more intro or outros.Just straight into the good stuff — the conversations.Because honestly? The production side was slowing me down.And I’ve got too many amazing people to talk to.This new format means:Faster episode releases.More creative stories.Easier to share on YouTube.Over the summer, I’ve been deep in three big projects:Moving to Costa Rica — adjusting to new rhythms and finding inspiration in everyday life.The Creativity Summit — bringing together creative minds from around the world.The Global Zine Project — a beautiful collaboration with artists everywhere.I’ll be sharing conversations with some of the folks behind those projects soon.Plus, I’ve started a new series called Standout Authors Unbound — interviewing 100 authors through Substack Lives and written Q&As. It’s all about spotlighting writers whose voices deserve to be heard.And somewhere in between it all, I’ve been thinking…Maybe my move story wants to become something more — a book, a play, a TV script? Who knows.So yeah — things are changing.More curiosity, more conversations, and way more creativity.

What if your next event didn’t have to feel overwhelming? What if it could actually be aligned, intentional—and even profitable?Heather Black is here to show you how.She’s the founder of Phoenix Collaborations and has spent 25 years in the event world, helping solopreneurs, small businesses, and nonprofits turn events and speaking gigs into meaningful, money-making opportunities.In this episode, Heather shares her signature S.O.P. method for event planning, breaks down what it really takes to host events that work, and gives practical advice for those of us who are already feeling maxed out. If you’ve ever wanted to share your message on a bigger stage—but the logistics have held you back—this is your starting point.From Chaos to ClarityHeather knows how easy it is to get lost in the weeds of event planning. With so many moving parts, it's no wonder people give up before they even start. But she believes events don’t have to be chaotic. With a clear strategy and a plan that fits your goals, events can become a major part of your business growth.“Event planning is easy if you give yourself the right runway. But if you try to take a Boeing 747 off on a runway for a Cessna 180, it will not be pretty.”Try this: Map out what a successful event looks like for you—what would you want people to walk away with?Bonus idea: Write down your biggest fear about hosting or speaking. Then write a plan to work around it.The S.O.P. MethodHeather’s signature approach helps mission-driven entrepreneurs move from idea to action using three key steps:Strategic – Align the event with your goals and create a clear plan.Organized – Use checklists and timelines so you know exactly what to do and when.Profitable – Make sure it’s actually worth your time and energy by tracking expenses and revenue.Try this: Think of your next event idea. What would make it feel more doable?Bonus idea: Break it into phases—planning, promotion, delivery—and focus on just one at a time.The Power of 1:ManyWhether it’s hosting your own event or speaking on someone else’s stage, Heather is a big believer in the power of connecting with many people at once. It’s a visibility tool, a trust-builder, and a major income generator when done well.“When it comes to being a speaker, I kind of break the speaking engagement down into three phases: the spark phase, the flame phase, and the ember phase.”Try this: Make a list of 3 topics you’d love to speak about. These can turn into workshops, talks, or even content for an event.Bonus idea: Reach out to one podcast, community, or group you’d love to speak to. Just start the conversation.Why Events (Still) MatterIn a world where we’re all glued to screens, events offer something different—connection, presence, and real-time transformation. But it doesn’t have to be fancy. Heather reminds us that even small, focused gatherings can make a huge impact.“Just be your authentic, fun self, whatever that looks like. Don’t get in that box that says we have to do it this way.”Try this: Think small. What’s one micro-event you could host—online or off?Bonus idea: Invite 3–5 people to a mini workshop or Q&A. Keep it simple, and focus on connection.Quick Recap:Events don’t have to be overwhelming when they’re aligned with your goals.Strategy, organization, and profitability are the...

What if your next creative breakthrough doesn't come from doing more, but from doing what truly matters?In this episode, I’m talking directly to you—the creative soul who sometimes wondersAm I on the right path? Or worse, Am I behind? Spoiler alert: you’re exactly where you need to be.We’ll explore what it means to create intentionally, how to stop spinning your wheels, and how to start steering toward the life and work you actually want. I share my own turning point—the moment I realized moving to Costa Rica wasn’t just a random whim but a signal to step into who I really want to be.This isn’t about vague “woo-woo” stuff (although I'm into that too). It’s about practical, purposeful action. If you have a creative dream quietly tugging at you, this episode is for you.Why Intentionality MattersNot all busy work is progress. I break down how to spot what’s worth your time and energy, and why you have to align your actions with your values. Becoming Who You Want to BeIt’s less about checking off tasks — although there's plenty of that —and more about evolving your identity. I also talk about how tiny shifts in what you do daily connect to your bigger vision.Reading the SignalsThat recurring idea or dream isn’t random. It’s your creative compass. I share how I recognized my own signal and used it to navigate my real-life move.Taking Action Without OverwhelmI’ll walk you through how to lean into your calling without burning out, plus some mindset shifts to help you move forward.You’re Not AloneCreative work can feel lonely, but it doesn’t have to be. I touch on the power of community and support along the journey.Try this:Reflect: What’s the one creative idea or dream that keeps coming back to you? Could it be a signal to act?Shift: What’s one small action you can take this week that aligns with who you want to become?Reach out: Need a sounding board? I’m here. Book a free strategy session or send me a DM on Instagram.Your creative journey is uniquely yours. But with intention and a little support, it can be the most fulfilling thing you ever do.Resources MentionedInstagram: @standoutcreativebusinessSubstack: standoutcreativebusiness.substack.comCoaching & brainstorming sessions: standoutcreativebusiness.com

Today is my 40th birthday so I wanted to do something a little different.I started thinking about what I’m grateful for, so I wanted to bring back the idea of my gratitude journal to celebrate.Here are 40 things I’m deeply grateful for, broken down into themes that matter the most to me.Personal Relationships This is where everything starts.My wife, Anita — she’s my favorite person, a creative sounding board, and my biggest cheerleader.My dog, Pookie — he never lets me down, is a master of napping, and the cutest thing you’ll ever see.My family — laid the foundation for my growth and let me dream about weird, wonderful, things.My Friends — people who’ve cheered me on, created with me, and cared about me.Creative business friends who just get it — it’s a special kind of magic when people speak the same language.'Jeff Wirth, Matt Moeller, Lauren Morris — for introducing me to improv, and creating amazing spaces to explore creative storytelling.All my collaborators — whether we made a zine, recorded a podcast, or just worked on fun creative projects. And a special shoutout to Marc Cordon, my Creativity Parties partner in crime.The Central Florida Fruit Society — for turning me into someone who geeks out about pineapples and permaculture.Jacques Ho and Stephanie Graham — Amazing accountability partners, wildly creative humans, and even better friends.Creative Work & ExpressionThe stuff that lights me up from the inside.My podcast — and everyone who’s tuned in, shared it, or sat down to record. Your creativity inspires me.Captivate + Riverside — two platforms that make it possible to connect with people from across the world.My Substack — and the beautiful weirdos who read along, reply, and remind me why I write in the first place.That spark when an idea turns real — from random scribbles to something I can share with the world.Helping other creatives launch — it’s such a gift to help someone spread their joy and creativity with the world.Discovering new ideas on the fly — some of my best breakthroughs didn’t come from thinking harder, just from thinking out loud.Past-me, who quit but never gave up — even when things got hard, you still kept the spark alive.My notebooks — half-thoughts, doodles, dreams, and reminders that messy is magic.Vision & Life GoalsZooming out a bit and get a bird’s eye view.This slow-building path to Costa Rica — for teaching me how to follow a dream step by step.The idea of mountain life — simpler, slower, closer to the Earth and living among the plants.Creating a life driven by curiosity, not just productivity — this one’s a work in progress, but it feels good.Freedom to try things — even if they don’t "make sense" on paper.Designing a business that feels like me — something real. Not some copy and paste formula like everyone else.Non-hustle income streams — because I love creative work, but I don’t want to live in burnout mode anymore.Tools, Tech & Tiny MiraclesA love letter to the behind-the-scenes magic.The internet — for letting me meet people who change my life without leaving my desk.Notion and ChatGPT — my digital brains that keep

What if the key to unlocking your creativity as a writer wasn't about perfection, but about embracing the messy process, taking risks, and finding support along the way?Cynthia Morris is a writer, artist, and certified coach who has spent over two decades helping creatives finally get their ideas out of their heads and onto the page. As the founder of Original Impulse, she's guided countless writers to focus, follow through, and finish their books without burning out.In this episode, Cynthia talks about how to stay committed to your writing, why accountability is key, how to handle rejection without losing your spark, and what it really takes to finish your book.The Vulnerability of WritingCynthia talks openly about the vulnerability involved in writing. She believes that writing requires a deep level of self-expression, and sometimes, the best stories come from embracing our imperfections. "Writing is an act of generosity," she says. It’s about sharing your story with others, even when it feels scary.Try this: Write without worrying about how it will turn out. Just let the words flow.Bonus idea: Reflect on a moment where you felt vulnerable in your own work. What did you learn from it?The Role of Accountability in WritingWhen it comes to staying on track with your writing projects, accountability is a game-changer. Cynthia shares how having the right support system, whether through coaching or writing groups, has helped her stay focused and motivated. "You can’t do anything alone," she says, underscoring the importance of collaboration in the creative process.Try this: Find someone to check in with on your writing goals. Whether it’s a coach or a fellow writer, accountability helps you stay committed.Bonus idea: Join a writing group or community where you can share your progress and get feedback.Embracing Rejection and Building ConfidenceRejection is a part of every creative’s journey, and Cynthia opens up about how it has shaped her growth. You have to try and lot of things and be unafraid of rejection. "You never know what’s going to happen," she says, because big risks can lead to big rewards.Try this: Reframe rejection as part of the learning process. What can you take from each "no"?Bonus idea: Make a list of past rejections that later led to something better. You might be surprised by what you uncover.The Art of Writing a NovelCynthia’s journey to writing her first novel, Chasing Sylvia Beach, took 12 years and 17 drafts. But for her, it was more than just the end product. It was about the growth that happened along the way. "Writing a book is quite the thing," Cynthia says. It’s a slow, humbling process that requires patience, persistence, and a willingness to fail.Try this: Break your writing into smaller tasks. What’s one scene or chapter you can focus on today?Bonus idea: Set a timer for 15 minutes and write freely, without editing. Let go of perfection.Marketing Your Book: A Continuous JourneyWriting a book is one thing. Getting it out into the world? That’s a whole other challenge. Cynthia talks about the importance of ongoing marketing efforts, and how it’s not just about pushing your book at launch time. "Marketing is an ongoing effort," she says. It’s about building relationships and staying consistent over time.Try...

What if success as a creative wasn’t about being the best—but just showing up, experimenting, and giving yourself permission to start messy?Bob Baker didn’t start out with a perfect plan or a polished resume. He was a former musician and “non-traditional” marketer who slowly found his groove by helping creatives find confidence, consistency, and clarity—without needing to go viral or wait for permission.This episode originally aired on Cracking Creativity back in 2017, but the wisdom still hits today. Especially if you're feeling behind, overwhelmed, or unsure how your creativity fits into your life (or business) right now.From Self-Doubt to Self-PublishedBob didn’t wait to feel ready—he just got started. One book turned into several. One small action led to a creative career helping artists, writers, and performers believe in their work and get it out into the world.“You don’t have to wait for someone to choose you. You can choose yourself.”This convo is a reminder that you don’t need a giant audience or fancy credentials. You just need to care enough to keep showing up—and to share what you’re learning along the way.Try this: Think of one tiny project you’ve been putting off. Could you take one step toward it today?Bonus idea: What’s one way you could “choose yourself” this week—without waiting for anyone else’s permission?The Real Talk Behind Building a Creative CareerThere’s no one path. Bob talks about how he followed curiosity, stayed consistent, and built a sustainable creative business that’s helped thousands of artists over the years.“I didn’t feel qualified at all. But I kept doing it anyway.”We talk about fear, procrastination, and why so many creatives get stuck in their heads instead of sharing their work. Bob doesn’t sugarcoat it—but he does make it feel doable.Try this: Instead of waiting to feel ready, try doing something before you feel ready.Bonus idea: Write a list of 3 things you have done creatively. Let that momentum fuel your next step.How to Stay Consistent Without Burning OutSpoiler: it’s not about grinding harder. It’s about making your creative practice feel like a natural, enjoyable part of your life—not a chore.“It’s okay to start small and imperfect. The key is to keep going.”Bob shares how he approaches writing, marketing, and showing up online in a way that feels aligned—not exhausting. Perfect if you’ve been spinning your wheels or stuck in perfectionism mode.Try this: Set a 10-minute timer and do something creative—without pressure, expectations, or goals.Bonus idea: Let yourself be a beginner again. Pick something you’ve never tried and just play.Quick RecapYou don’t need to be an expert to get started.Sharing your creativity can open unexpected doors.Small steps lead to big changes—especially when you stay consistent.Permission doesn’t come from outside. It comes from you.Ready to Start Messy and Make Progress Anyway?Bob’s story is proof that you don’t have to have it all figured out. Just take the next small step.If you're ready to stop overthinking and start sharing your creative work with more ease, let’s talk.Book a free strategy session at TheStandoutCreatives.comSpots are limited—grab yours while they’re open.Let’s get you moving again.

What if the key to reigniting your creativity wasn't just talent, but embracing fear, experimentation, and community?Steven Light, known as SLART, walked away from art for two decades. A single blog post reignited his passion, sparking a journey of artistic self-discovery, personal branding, and creative business growth.Now, he's sharing the lessons he's learned about self-publishing, collaboration, and balancing art with commerce while navigating social anxiety and the ever-evolving role of technology in creativity.From Creative Hiatus to Artistic RevivalAfter 20 years away from art, SLART found his way back through an unexpected spark of inspiration. His journey proves that creativity never truly disappears it just waits for the right moment to resurface."I just bought some pen and ink from Amazon." A simple act that reopened the door to artistic expression and self-discovery.That return to creativity wasn't just about making art again. It was about finding new ways to navigate the challenges of an art career mentorship, community, and financial sustainability.Actionable Insight: Creativity is always there. If you've stepped away, find a small action today to reignite it.Bonus: Set aside 15 minutes to explore an old passion without judgment.The Art of Balancing Creativity and CommerceMaking art is one thing. Making a living from it? That's a whole different challenge. SLART has wrestled with the tension between creative expression and financial stability, finding ways to sustain his work without compromising his vision."It's a real internal struggle." Every artist faces the push-and-pull of passion vs. profitability.The solution? Diversifying income streams, building an engaged audience, and treating art like a business without losing the love for it.Actionable Insight: Think beyond galleries explore self-publishing, commissions, or digital products as income streams.Bonus: Identify one new way to monetize your art without sacrificing creativity.The Power of Mentorship and CommunitySuccess in the creative world doesn't happen in isolation. SLART credits much of his growth to mentorship and surrounding himself with like-minded artists."We're not alone as artists."By seeking guidance and supporting others, artists can build momentum, stay motivated, and expand their opportunities. Whether through formal mentorship or organic connections, having a creative community makes the journey more fulfilling.Actionable Insight: Reach out to one fellow artist today whether for advice, collaboration, or just to connect.Bonus: Join an online or local artist community to surround yourself with creative energy.Experimentation, Technology & The Role of AI in ArtAI is shaking up the creative world. Some fear it, some embrace it but SLART believes it's just another tool in an artist's arsenal."There's no rules in art."The key? Use technology to enhance your creative process rather than replace it. Experiment, adapt, and stay ahead of the curve."We need to embrace AI."Whether it's automation, digital tools, or new ways of reaching audiences, technology can empower artists rather than hinder them.Actionable Insight: Try a new creative tool or technique this week whether AI-powered or not.Bonus: Research an artist who's successfully integrated technology into their work.Key TakeawaysCreativity never dies it just waits for the right spark.Balancing art and commerce is possible with the right mindset.Community and mentorship make the artist's...

What if the secret to success in book design isn’t just talent, but community, intention, and breaking through industry barriers?Dominique Jones is a senior designer at Dutton Penguin Random House and president of Blk + Brwn Book Designers. She turned her passion for graphic design into a powerful movement of representation in the publishing industry.In this episode, Dominique shares her creative journey, showing how she turned a passion into a mission. She takes us behind the scenes of book design, unpacking the challenges of representation, the power of community, and the art of visual storytelling.From Passion to PurposeSince Dominique was a child, she had a passion for books and book cover design. But once she was in the industry, she wasn’t satisfied with her own success. She wanted to help other designers of color get into the industry too.Through Blk + Brwn Book Designers she was able to create a space for designers of color in an industry that’s often closed off to them. She built something bigger than herself and something that’s reshaping the landscape of book design.Actionable Insight: Your creative passion can be a pathway to meaningful change. Start by looking for opportunities to make space for others in your field.Bonus: Spend 10 minutes today researching communities that support diverse creative professionals. The right community can change everything.Building a Creative CommunityDominique didn’t just succeed on her own. She created Blk + Brwn Book Designers, a group that goes far beyond basic networking. It’s about building genuine relationships that open doors for designers who might not have access to traditional resources."We all love graphic design and books," she says. This group isn’t just a space for advice. It’s a home for creatives seeking mentorship and support. It’s about connection, not just business.Actionable Insight: Community is your greatest asset. Look for groups that align with your values and creative goals. Real connections are everything.Bonus: Reach out to one person in your creative field this week for a meaningful conversation. You never know where a single connection can lead.The Realities of Creative CareersDominique’s journey shows that creative success isn’t just about raw talent. It’s about resilience. Feedback, rest, and continual growth are crucial elements that helped her along the way."Taking breaks is important," she shares. "It helps my brain get a rest."From internships to the professional world, Dominique’s story is a reminder that creative careers are about learning, adapting, and, most importantly, staying energized.Actionable Insight: Embrace feedback as a tool for growth. Use criticism to fuel improvement, not discourage you.Bonus: Create a simple system for collecting and processing constructive feedback in your creative work. It can be a game-changer for growth.Designing with PurposeDominique’s design philosophy goes beyond making things “look good.” It’s about understanding the deeper meaning behind every project. Storytelling, representation, and crafting experiences that resonate with people are all important elements of good design.Her approach shows that great design doesn’t just communicate. It connects. It’s about creating something that leaves a lasting impact.Actionable Insight: Your creative work is more than just a product. It’s a form of communication. Bring more intention to your next...

What if your biggest creative block isn't talent, opportunity, or resources, but the fear of being fully seen?Brian Perry's journey is a testament to transformation, moving from struggling with depression and feeling like an outsider to becoming a communication coach, singer, and songwriter. Through his music and coaching, he's found a way to bridge creativity and personal growth, while helping others do the same.His path wasn't linear. Critical moments, personal setbacks, and the constant tension between art and business shaped a powerful philosophy:"The value of creating is its own unreasonable reward."Brian now shares the hard-earned lessons that helped him find his true voice and how you can embrace yours.Creativity as a Sacred SpaceFor Brian, music was more than a hobby; it was a lifeline. It provided a way to process emotions, connect with others, and build the foundation of his coaching practice."I just picked up a guitar and started writing songs.""It was like going home."This act of creation became more than self-expression; it transformed into a tool for service, helping others find clarity and meaning in their own stories.Actionable Insight: Treat creativity as a sacred space, not just a means to an end. Protect your creative time without the pressure of monetization.Bonus: Spend 10 minutes journaling about why you create. What draws you to your art?Creativity, Courage, and Finding Your True VoiceBrian believes the most impactful creativity emerges from a place of truth. The more personal the work, the more universal it becomes."Authenticity is being you unabashedly, unapologetically."By embracing his unique path, including neurodiversity, he discovered that discomfort is part of the process. Creativity is about navigating uncertainty and reframing setbacks as integral parts of the journey.Actionable Insight: Instead of trying to fit into an existing mold, lean into what makes you different. That's your greatest asset.Bonus: Identify one aspect of your creative process that feels uniquely you and amplify it.Balancing Art and Business Without Losing Your SoulThe intersection of creativity and business is complex. Many artists fear selling their work might compromise their integrity.Brian's perspective? Stop trying to sell. Focus on serving.When creating with the intent to serve, marketing becomes about connection rather than pushing a product.Actionable Insight: Shift your mindset from selling to serving. Who benefits from your work? How can you show up for them?Bonus: Write down three ways your creative work has positively impacted someone else.Creating Space for Quiet ReflectionIn a noisy world, Brian emphasizes the importance of stillness. Your deepest yearnings are directing you toward your greatest joys, but only if you take the time to listen."Create room for quiet. Our deepest yearnings are guiding us."In moments of uncertainty, instead of forcing answers, allow yourself the space to hear them.Actionable Insight: Make space for creative silence. Whether it's meditation, long walks, or simply stepping away from distractions, quiet moments allow your best ideas to emerge.Bonus: Try a "silent session"—30 minutes of intentional quiet before diving into your creative work.Key TakeawaysCreativity should be nurtured, not pressured to generate income.Courage and self-expression lead to deeper connections.Your unique path is your greatest asset—embrace it.Serve through your art instead of focusing on...

What if the secret to building a successful multimedia company wasn’t just talent, but persistence and collaborative storytelling?Armani Salado and Eric Martinez started Forbidden Origins as a childhood passion project. Through sci-fi storytelling, collaboration, and strategic brand-building, they transformed it into a growing multimedia company spanning books, comics, and potential animated adaptations of The Old Universe.But success didn’t happen overnight. Years of indie publishing, creative entrepreneurship, and relentless dedication—while juggling full-time jobs—taught them invaluable lessons about creative control, audience growth, and turning passion into a business.Now, they’re sharing the wins, struggles, and key insights that helped them build Forbidden Origins from the ground up.From Passion Project to Growing BusinessWhat started as two friends creating stories has turned into a full-fledged multimedia venture. Their first book series, The Old Universe, explores themes of father-son relationships while setting the foundation for an expanding storytelling universe.At one point, they realized they had so much content. Then they went viral for the first time and thought, "Let’s just see what happens!"That moment wasn’t luck—it was the result of years of creative work, strategic marketing, and a willingness to take risks.Actionable Insight: Start with a clear vision but stay adaptable. Consistency over time builds momentum in creative businesses.Bonus: Spend 10 minutes today identifying a small, consistent habit that can push your creative project forward.The Power of Creative Control in Indie PublishingBy choosing self-publishing, they maintained complete creative control over their stories and business decisions. They built their own platform, ensuring that contributing writers receive 100% of their royalties while fostering a collaborative creative environment."Those writers get paid 100% for their work." They’ve made it a priority to create an “official look” while keeping full ownership of the creative process.Actionable Insight: Creative control means more responsibility. Identify one area where you can take full ownership of your creative work.Bonus: Research an indie creator who successfully built their audience through strategic engagement.Building a Brand & Expanding an AudienceSuccess isn’t just about creating—it’s about getting seen. Through targeted social media strategies, understanding algorithms, and consistent engagement, Forbidden Origins steadily grew its fanbase."Brand recognition is key!" It takes strategy and investment—"You got to spend money to make money!"That investment—whether in marketing, design, or community-building—helped them gain visibility and traction.Actionable Insight: Your audience won’t find you unless you put yourself out there. Post consistently and track what resonates.Bonus: Set a goal to engage with 10 potential audience members this week across different platforms.Balancing Day Jobs and Passion ProjectsTurning a creative dream into a sustainable business requires sacrifice. The team behind Forbidden Origins juggles full-time jobs while dedicating every spare moment to growing their vision, proving that creative entrepreneurship is a long-term game."It’s a long-ass marathon, not a sprint." Building something meaningful takes time and certain sacrifices.From late nights to reinvesting earnings back into the business, success is built on delayed gratification...

What if the secret to unlocking your best creative work wasn’t more discipline but more play? Melissa Dinwiddie started her creative journey as a calligrapher and ketubah artist. But she didn’t stop there. By following her curiosity and embracing play, she unlocked new creative paths that she never saw coming. Now, as a corporate creativity consultant, she helps others break free from perfectionism and create with confidence.With years of experience in creativity training, Melissa helps individuals and teams rediscover the power of play to overcome perfectionism, spark innovation, and build a sustainable creative practice.Rediscovering Play in CreativityAfter a 15-year creative hiatus, Melissa reignited her artistic spark while planning her wedding. She realized that creativity thrives in a playful, low-pressure environment.Actionable Insight: If perfectionism is holding you back, set aside time for low-stakes creative play. Focus on the process, not the outcome.Bonus: Work on a five-minute improvisational exercise today. Try something like doodling, free-writing, or playing with a new artistic medium.Creative Confidence in Corporate SpacesMelissa didn’t just reclaim her creativity. She built a business around helping others do the same. She now works with corporate teams to integrate play, improvisation, and communication techniques to build an environment for innovation.Actionable Insight: Creativity isn’t just for artists. Identify one way you can introduce more curiosity or experimentation into your daily work.Bonus: Research one company known for its creativity and innovation. What strategies do they use that you could apply in your own practice?Overcoming Perfectionism & Creative BlocksWhen confronting a blank slate, making a mark, any mark, can be the hardest step. Melissa’s philosophy, The Creative Sandbox Way, encourages exploration over perfection. This method helps creatives and professionals alike break free from creative paralysis.Actionable Insight: Set up a dedicated “sacred creative time” each week where the goal is to create without judgment or expectation.Bonus: Make a list of your top three creative roadblocks and brainstorm one playful way to challenge each one.The Intersection of Art, Business & Self-ExpressionMelissa’s work bridges the gap between art and business. She's proven that creative expression can be personally fulfilling AND professionally valuable. Whether you’re an artist, entrepreneur, or corporate leader, embracing your unique strengths is the key to standing out.Actionable Insight: What creative strengths do you overlook because they come easily to you? Leverage them instead of dismissing them.Bonus: Write down one way you can turn a perceived weakness into a creative advantage.Key Takeaways:✅ Play is essential for sustained creativity.✅ Perfectionism kills innovation. Embrace exploration instead.✅ Creativity is a business asset, not just a personal practice.✅ Willpower isn’t the answer. Structured play is.✅ Your unique strengths are what make your work stand out.Transform Your Creative Barriers into BreakthroughsAs Melissa reminds us, the journey to uncovering your creative power is through play, curiosity, and the courage to defy perfectionism. Want to transform your creative blocks into stepping stones. Visit TheStandoutCreatives.com to book...