Green New Perspective

Energy bills have become a source of frustration for many people. They arrive once a month, often higher than expected, with little explanation for what’s driving the increase. At the same time, headlines point to artificial intelligence, electric vehicles, and a power grid under growing strain, but often fail to explain how these forces are connected or what consumers can actually do about them.Adam Cain works at that intersection. He’s a marketing and technology leader at ElectricityRates.com, a consumer platform built by Power Target, a technology company that helps people navigate energy choices in deregulated markets. In this conversation, we talk about why energy pricing has become so confusing, how decades-old infrastructure collided with new forms of demand, and why stability (not just lower prices) is becoming the thing people value most.Episode Guest: Adam Cain, VP Growth Marketing, ElectricityRates.com━━━━━━━━━━━━━━━━━━━━━━🎥 [WEBINAR] - The CFO-Proof Marketing PlaybookHow Manufacturers Prove Marketing’s Revenue Impact In HubSpot👉 Watch The Replay━━━━━━━━━━━━📚 Episode Resources:Website: https://electricityrates.comFB: https://www.facebook.com/ElectricRatesX: https://twitter.com/electric_ratesInterview with Adam:👉 https://www.npws.net/podcast/energy-prices-explained━━━━━━━━━━━━🎧 Subscribe to our podcast:Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS━━━━━━━━━━━━━💬 Follow us on social media:Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ ━━━━━━━━━━━━━━━━━━━━━━🌍 Podcast Created by New Perspective MarketingThis podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. ━━━━━━━━━━━━━━💚 Green New Perspective Team:Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

What happens when a digital manufacturing company is pushed to grow like software. Marleen Vogelaar, co-founder and CEO of Shapeways, shares what it really takes to scale hardware without overbuilding, overspending, or locking into the wrong decisions too early. She also breaks down why venture incentives often clash with physical businesses, what led to Shapeways’ collapse in 2024, and how the team rebuilt the company from the ground up.In this episode, we cover:Why prototyping is easy, but responsible scaling is hardThe gap between VC expectations and manufacturing realityWhat went wrong with the public listing and cost structureHow Shapeways rebuilt after bankruptcy with a tighter focusHow AI is changing who gets to build hardwareWhy sustainability and profitability can reinforce each otherWhat “measured growth” looks like in digital manufacturingEpisode Guest: Marleen Vogelaar, co-owner and CEO, Shapeways━━━━━━━━━━━━━━━━━━━━━━🎥 [WEBINAR] - The CFO-Proof Marketing PlaybookHow Manufacturers Prove Marketing’s Revenue Impact In HubSpot👉 Watch The Replay━━━━━━━━━━━━📚 Episode Resources:Website: https://www.shapeways.com/LinkedIn: https://www.linkedin.com/company/shapeways/Interview with Marleen:👉 https://www.npws.net/podcast/rebuilding-a-manufacturing-company━━━━━━━━━━━━🎧 Subscribe to our podcast:Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS━━━━━━━━━━━━━💬 Follow us on social media:Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ ━━━━━━━━━━━━━━━━━━━━━━🌍 Podcast Created by New Perspective MarketingThis podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. ━━━━━━━━━━━━━━💚 Green New Perspective Team:Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

Clean energy has a strange problem. The tech works. The economics often work. But deployment still isn’t scaling.In this Season 3 finale of the Green New Perspective Podcast, Dunya Jovanovic sits down with Kevin Berkemeyer, CEO and Co-Founder of Station A, to unpack what’s really slowing progress down. Station A is building a clean energy marketplace that makes decision-making faster, more data-driven, and more transparent. It starts with intelligence, then brings real competition to the table, so building owners can move from “maybe” to action in weeks, not months.We cover:​Why deployment lags far behind what’s financially viable​What Station A’s dataset reveals about bid spreads and execution timelines​How marketplace mechanics can reduce soft costs and accelerate projectsThis episode is our Season 3 finale. We’re back in January with Season 4 to bring you even better conversations. We want to thank our audience for tuning in every 2 weeks and supporting us, it truly means a lot. Happy Holidays! - The GNP Team 💚Episode Guest: Kevin Berkemeyer, CEO and Co-Founder, Station A━━━━━━━━━━━━━━━━━━━━━━🎥 [WEBINAR] - The CFO-Proof Marketing PlaybookHow Manufacturers Prove Marketing’s Revenue Impact In HubSpot👉 Watch The Replay:https://watch.getcontrast.io/register/newperspective-from-cost-center-to-revenue-driver━━━━━━━━━━━━📚 Episode Resources:​Website: https://stationa.com/​LinkedIn: https://www.linkedin.com/company/stationainc/​X: https://x.com/stationaincInterview with Kevin:👉 https://www.npws.net/podcast/stationa-energy-marketplace━━━━━━━━━━━━🎧 Subscribe to our podcast:​Spotify: https://bit.ly/3PSWIyI​Apple Podcasts: https://bit.ly/3RvlHte​Youtube: https://bit.ly/3RDzkXg​Deezer: https://bit.ly/3PvQaof​Amazon Music: https://bit.ly/3PQlijS━━━━━━━━━━━━━💬 Follow us on social media:​Instagram: https://www.instagram.com/greennewperspective/​LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ ━━━━━━━━━━━━━━━━━━━━━━🌍 Podcast Created by New Perspective MarketingThis podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. ━━━━━━━━━━━━━━💚 Green New Perspective Team:​Host & Co-Producer: Dunya Jovanovic​Executive Producer: Marko Bodiroza​Creator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

How are AI and climate pressures changing real buildings, not just theory? In this Green New Perspective episode, Robert Hemmerdinger, Chief Sales and Marketing Officer at Delta Controls, explains how building automation now supports safety, compliance, and ESG goals across hospitals, data centers, and universities. We dig into AI as a way to tackle labor and resource shortages, their new Building Canvas platform that targets a 50 percent reduction in engineering time, and how embedded digital twins can make buildings more resilient and sustainable.🎥 [WEBINAR] - The CFO-Proof Marketing PlaybookHow Manufacturers Prove Marketing’s Revenue Impact In HubSpot👉 Watch Replay:https://watch.getcontrast.io/register/newperspective-from-cost-center-to-revenue-driver?utm_source=spotify&utm_medium=organic&utm_campaign=q4-webinar📚 Episode Resources:━━━━━━━━━━━━━━Guest: Robert Hemmerdinger, Chief Sales and Marketing OfficerWebsite: https://deltacontrols.com/YouTube: https://www.youtube.com/deltacontrolsX: https://x.com/deltacontrols🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team:━━━━━━Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris

Recycling efforts overlook the complex global systems and overwhelmed infrastructure between trash and the processing plant. Inventor Ivan Arbouzov, successful in optics and electronics, founded ClearDrop to design household "pre-recycling" appliances. This radical idea promotes effortless individual participation and creates tools for better habits, sidestepping reliance on policy changes. We interviewed Arbouzov for The Green New Perspective Podcast about his shift from tech to plastic waste, common recycling misconceptions, and his view of waste as a design problem.━━━━━━━━━━━━━━🎥 [WEBINAR] - From Cost Center to Revenue DriverThe CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot⏱️ Date: Thursday, November 20, 2 PM EST👉 REGISTER HERE━━━━━━━━━━━━━━📚 Episode Resources:━━━━━━━━━━━━━━Guest: Ivan Arbouzov, President & CEO at Clear Drop, Inc.Website: https://onecleardrop.com/LinkedIn: https://www.linkedin.com/company/onecleardrop/🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS

When people talk about sustainability, the conversation often drifts toward the visible symbols: solar panels, wind turbines, and electric vehicles. But for Stephen Hall and Nate Bolton of Genesis AEC, the real opportunity for change lies behind the walls and under the floors, in the invisible systems that keep facilities running.Genesis AEC, an engineering and construction firm headquartered in the Philadelphia and Boston areas, specializes in designing and building facilities for the life sciences industry. Their work touches everything from cell therapy labs to pharmaceutical production plants, and increasingly, their focus is on making these environments more sustainable.━━━━━━━━━━━━━━🎥 [WEBINAR] - From Cost Center to Revenue DriverThe CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot⏱️ Date: Thursday, November 20, 2 PM EST👉 ⁠REGISTER HERE⁠━━━━━━━━━━━━━━📚 Resources:━━━━━━━━━━━━━━Website: https://www.genesisaec.com/LinkedIn: https://www.linkedin.com/company/genesis-aec/🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team:━━━━━━Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

Behind every button press is a small but essential part — the tactile dome switch. Snaptron, a U.S. manufacturer based in Colorado, has spent 35+ years perfecting this component while keeping production entirely in America.In this episode, we talk with Nicole Kangos, Snaptron’s Director of Marketing, about modern manufacturing, digital transformation, and how strong marketing helps U.S. manufacturers compete globally.━━━━━━━━━━━━━━🎥 [WEBINAR] - From Cost Center to Revenue DriverThe CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot⏱️ Date: Thursday, November 20, 2 PM EST👉 ⁠REGISTER HERE⁠━━━━━━━━━━━━━━📚 Resources:━━━━━━━━━━━━━━Website: https://www.snaptron.com/LinkedIn: https://www.linkedin.com/company/snaptron/YouTube: https://www.youtube.com/user/Snaptron Interview with Nicole:👉 https://www.npws.net/podcast/technical-precision-into-brand-power🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: / greennewperspective LinkedIn: / new-perspective-marketing 🌍 Podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team:━━━━━━Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

Everyone says they want sustainability, but what does it actually mean? Carbon, biodiversity, transparency, or just marketing?In this episode, Anika de la Flor, Global Sustainability Director at Deciem (The Ordinary), and David Luba, co-founder of veritree, explain how to prove real impact with data like survival rates, soil health, biodiversity, and community benefits. We dig into what authenticity looks like and how brands can move from claims to measurable results that build trust.━━━━━━━━━━━━━━🎥 [WEBINAR] - From Cost Center to Revenue DriverThe CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot⏱️ Date: Thursday, November 20, 2 PM EST👉 ⁠REGISTER HERE⁠━━━━━━━━━━━━━━👉 Resources:━━━━━━━━━━━━━━Website: https://deciem.com/LinkedIn: https://www.linkedin.com/company/deciem/Website: https://www.veritree.com/LinkedIn: https://www.linkedin.com/company/veritree/

We often focus on sustainability in everyday items—straws, bottles, bags. But the bigger problem lies in industrial supply chains. Christopher Winkler, SVP at Hoover Circular Solutions, joins the Green New Perspective podcast to talk about rethinking industrial packaging, cutting waste, and building a more sustainable, cost-effective system.━━━━━━━━━━━━━━🎥 [WEBINAR] - From Cost Center to Revenue DriverThe CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot⏱️ Date: Thursday, November 20, 2 PM EST👉 ⁠REGISTER HERE⁠━━━━━━━━━━━━━━👉 Follow Hoover Circular Solutions:━━━━━━━━━━━━━━Website: https://hooversolutions.com/LinkedIn: https://www.linkedin.com/company/hoovercsInterview with Christopher:👉 https://www.npws.net/podcast/industrial-packaging-operations🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team:━━━━━━Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

Methods Machine Tools isn’t your typical manufacturer. Family-owned since 1958, it helped shape modern U.S. industry, importing Japanese CNCs early, adopting five-axis machining in the ’90s, and pushing automation in the 2000s. With 350 employees in 7 U.S. locations, Methods sells machines and the automation that keeps advanced manufacturing moving.Jon Star, Director of Marketing, joined from enterprise tech and now leads the brand through digital transformation and AI pilots. He talks with host Dunya Jovanovic about digitizing the sector, generational shifts in shops, and why smart tech is now a must.━━━━━━━━━━━━━━🎥 [WEBINAR] - From Cost Center to Revenue DriverThe CFO-Proof Marketing Playbook: How Manufacturers Prove Marketing’s Revenue Impact In HubSpot⏱️ Date: Thursday, November 20, 2 PM EST👉 ⁠REGISTER HERE⁠━━━━━━━━━━━━━━👉 Follow Methods Machine Tools:━━━━━━━━━━━━━━Website: https://www.methodsmachine.com/LinkedIn: https://www.linkedin.com/company/methods-machine-toolsYouTube: @MethodsMachineTools 🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team:━━━━━━Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

Energy costs keep rising, grids are strained, and electrification is speeding up. Utilities and customers face more complexity and risk.Uplight helps them manage and earn from distributed energy resources. In this episode, Hannah Bascom, SVP of Growth, answers:👉 What’s pushing grid demand?👉 How smart tech and programs slash bills.👉 How utilities are adapting.Want lower bills, insight into utility moves, and ways to shape energy’s future? Listen.📚 Webinar: Managing Long & Fragmented Sales Cycles━━━━━━━━━━━━━━━━━━In our new webinar, we show you the 4 key reasons deals lose momentum and what to do about long and fragmented sales cycles.👉 Watch on demand: https://info.npws.net/webinar-long-sales-cycles?source=spotify👉 Episode Resources━━━━━━━━━━━━━━Website: https://uplight.com/LinkedIn: https://www.linkedin.com/company/uplightenergy/Interview with Hannah:👉 https://www.npws.net/podcast/energy-grid-innovation🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team:━━━━━━Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

How do you innovate in an overlooked industry? William Gagnon, VP & COO at Excel Dryer, shares how they built a global brand with the XLERATOR hand dryer—staying U.S.-made, sustainable, and ahead of the curve. We talk product innovation, tariff resilience, and educating tough markets.📚 Webinar: Managing Long & Fragmented Sales Cycles━━━━━━━━━━━━━━━━In our new webinar, we show you the 4 key reasons deals lose momentum and what to do about long and fragmented sales cycles.👉 Watch on demand: https://info.npws.net/webinar-long-sales-cycles?source=spotify👉 Episode Resources━━━━━━━━━━━━━━Website: www.exceldryer.comLCA Report: https://www.youtube.com/watch?v=yZDUABeIcYcGlobal Survey: https://surveys.exceldryer.com/Interview with William:👉 https://www.npws.net/podcast/future-ready-manufacturing🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team:━━━━━━Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

Discover how Bevi co-founder Sean Grundy scaled a mission-driven water startup, eliminated 750M bottles, and raised $160M.📚 B2B Marketing Trends for 2025: Report & Insights━━━━━━━━━━━━━━━━━━━━━━━Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement.👉 Get The Report: https://info.npws.net/b2b-marketing-trends?source=youtube👉 Follow Bevi━━━━━━━━━━━━━━Website: https://bevi.co/LinkedIn: https://www.linkedin.com/company/bevi/Interview with Sean:👉 https://www.npws.net/podcast/b2b-startup-growth-story-bevi🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Innovative tech marketing podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team:━━━━━━Host & Co-Producer: Dunya JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

Aviation has been a lifeline for decades, connecting people, cultures, and businesses worldwide. But that connection comes at a cost: the industry is one of the hardest to decarbonize. Enter World Energy, the world’s first commercial-scale producer of sustainable aviation fuel (SAF). They’re not just making greener jet fuel—they’re pioneering a whole new way to bring new customers into the market for carbon reduction. This bold approach helps companies slash supply chain emissions without owning or operating aircraft. We sat down with LeeAnn Baronett, World Energy's Vice President of Marketing and Communications, to discuss how they’re reshaping the industry. In this conversation, we explore:✈️ How World Energy is scaling SAF and expanding into renewable fuels like green hydrogen🌍 The game-changing concept of "decarbonization as a service"🤝 Why partnerships with Microsoft, DHL, and others are key to accelerating SAF adoption🔮 The future of clean energy—from green steel to outcome-based thinkingAviation’s next chapter is being written now. Join us as we uncover how World Energy is leading the way toward a more sustainable future.📚 B2B Marketing Trends for 2025: Report & Insights━━━━━━━━━━━━━━━━━━━Learn how top-performing B2B marketing teams are shifting their strategy in 2025—across content, personalization, AI, and buyer engagement.👉 Access The Report: https://info.npws.net/b2b-marketing-trends?source=spotify👉 Follow World EnergyWebsite: https://worldenergy.net LinkedIn: https://www.linkedin.com/company/worldenergyllc/Interview with LeeAnn: 👉 https://www.npws.net/podcast/aviation-energy-solutions🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Innovative tech marketing podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team:━━━━━━Host & Co-Producer: Dunja JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

Water is scarce where it’s needed most. Some regions face droughts, while others struggle with infrastructure and unreliable access. Traditional, centralized water systems—costly and slow to adapt—aren’t keeping pace. Enter Henry Charrabé, CEO of Seven Seas Water Group, which is rethinking how water is delivered. Through the water-as-a-service model, the company builds, finances, and operates decentralized treatment systems, offering a sustainable, long-term solution without the upfront burden. We discuss how decentralized systems are reshaping the water industry, the limits of traditional infrastructure, and the role of private investment. Plus, Charrabé shares insights on desalination, water reuse, and what it takes to make water truly accessible.📚 Get Actionable Insights on Your Marketing Performance━━━━━━━━━━━━━━━━━━━━━━━━━━━Gain valuable insights and data-driven recommendations for your business.Book Your Free Marketing Assessment 👉 https://info.npws.net/executive-marketing-review-session?source=youtube👉 Follow Seven Seas Water Group:━━━━━━━━━━━━━━Website: https://sevenseaswater.com/LinkedIn: https://www.linkedin.com/company/seven-seas-water/Interview with Henry: 👉 https://www.npws.net/podcast/water-crisis-marketing🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Cleantech marketing podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.💚 GNP Team:━━━━━━Host & Co-Producer: Dunja JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

This is the part no one likes to talk about: the wasted energy, the inefficient buildings, the millions spent keeping systems running that should have been optimized years ago. The numbers are too big to grasp, and the solutions are too incremental. And yet, some people insist that change is possible and that buildings don’t have to be relics of outdated infrastructure. One of those people is Brad Pilgrim, co-founder and CEO of Parity. His company offers a way to optimize HVAC systems, not just as another piece of software but as a guarantee—savings promised, inefficiencies erased. In this conversation, we talk about skepticism, the slow-moving real estate industry, and why the smartest energy is the energy you don’t use.📚 Get Actionable Insights on Your Marketing Performance━━━━━━━━━━━━━━━━━━━━━━━━━━━Take the first step towards enhancing your marketing efforts by scheduling your free review session. Gain valuable insights and data-driven recommendations for your business.Book Your Free Marketing Assessment 👉 https://info.npws.net/executive-marketing-review-session?source=spotifyInterview with Brad: 👉 https://www.npws.net/podcast/hvac-smart-buildings👉 Follow Parity:━━━━━━━━━━━━━━Website: https://www.paritygo.com/LinkedIn: https://www.linkedin.com/company/parityinc/🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Cleantech marketing podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.💚 GNP Team:━━━━━━Host & Co-Producer: Dunja JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

Homes across the globe are cluttered with outdated smartphones, forgotten tablets, and laptops rendered obsolete by relentless progress. For many, the question lingers: where do these remnants of modernity go? Some land in drawers, others in landfills, with little thought to their environmental toll or the lingering data they hold. The uncertainty around safe disposal or data security often leads to inaction.Enter Erik Helgesen, co-founder of PayMore, a company that buys used electronics, securely wipes data, and resells or recycles them. By transforming the simple act of trading old devices into a model for sustainability, Helgesen has grown PayMore from a single shop in Massapequa, New York, into a network of 60 locations across North America, with plans to expand internationally.In this conversation, Helgesen discusses the challenges of scaling a business rooted in sustainability and his vision for a world where e-waste becomes an opportunity rather than a burden.📚 Get Actionable Insights on Your Marketing Performance━━━━━━━━━━━━━━━━━━━━━━━━━━━Take the first step towards enhancing your marketing efforts by scheduling your free review session. Gain valuable insights and data-driven recommendations for your business.Book Your Free Marketing Assessment 👉 https://info.npws.net/executive-marketing-review-session?source=youtubeInterview with Erik: 👉 https://www.npws.net/podcast/ewaste-revolution👉 Follow Paymore:━━━━━━━━━━━━━━Website: https://paymore.com/LinkedIn: https://www.linkedin.com/company/paymore/🎧 Subscribe to our podcast:━━━━━━━━━━━━━Spotify: https://bit.ly/3PSWIyIApple Podcasts: https://bit.ly/3RvlHteYoutube: https://bit.ly/3RDzkXgDeezer: https://bit.ly/3PvQaofAmazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━Instagram: https://www.instagram.com/greennewperspective/LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ 🌍 Cleantech marketing podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.💚 GNP Team:━━━━━━Host & Co-Producer: Dunja JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective

The demand for critical minerals like lithium, cobalt, and nickel is surging, driven by EVs, batteries, and clean energy. But extraction comes at a high cost. Momentum Technologies, led by CEO Mahesh Konduru, is transforming waste into value by reclaiming materials from spent lithium-ion batteries and rare earth magnets. From a small lab to a world-class facility, Konduru shares how Momentum blends innovation and sustainability to redefine resource recovery and the future of industry. 📚 Key Takeaways: ➜ Momentum Technologies focuses on critical mineral recovery.➜ The lithium battery industry is pivotal for EV adoption.➜ Sustainability involves using fewer hard-to-find resources.➜ Closed-loop systems can eliminate harmful reagents.➜ Scaling technology requires rigorous de-risking processes.➜ Client validation is crucial for market acceptance.➜ Flexibility in battery chemistries is essential for innovation.➜ Effective marketing highlights technical capabilities.➜ Global policy shifts can positively impact the industry.➜ Entrepreneurs should focus on understanding client needs. 🌎 Related Resources: ➜ ⁠https://www.npws.net/podcast/urban-ev-trucks⁠ ➜ ⁠https://www.npws.net/podcast/spotlight-ample⁠  🎧 Subscribe to our podcast: ━━━━━━━━━━━━━ Spotify: https://bit.ly/3PSWIyI Apple Podcasts: https://bit.ly/3RvlHte Youtube: https://bit.ly/3RDzkXg Deezer: https://bit.ly/3PvQaof Amazon Music: https://bit.ly/3PQlijS 💬 Follow us on social media: ━━━━━━━━━━━━━ Instagram: https://www.instagram.com/greennewperspective/ LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ Facebook: https://www.facebook.com/greennewperspective TikTok: https://www.tiktok.com/@greennewperspective 🌍 Cleantech marketing podcast created by New Perspective ━━━━━━━━━━━━━━━━━━━━━━━━━━━ This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info. 💚 GNP Team: ━━━━━━ Host & Co-Producer: Dunja Jovanovic Executive Producer: Marko Bodiroza Creator: Nathan Harris

PFAS, or "forever chemicals," are a growing environmental and health crisis. They pollute our water and resist traditional cleanup methods. Our guest, Julie Bliss Mullen, is tackling this problem head-on as CEO of Aclarity, a company dedicated to destroying PFAS for good.In this episode, Julie shares how Aclarity is making a difference, the role of regulations, and the partnerships shaping the future of water treatment. She also offers practical marketing tips for climate tech companies, including how to scale, build trust, and stay focused in a competitive space. It's a must-listen for anyone passionate about solving big challenges in cleantech.👉 Follow Aclarity:━━━━━━━━━━━━━━Website: https://www.aclaritywater.com/LinkedIn: https://www.linkedin.com/company/aclaritywater/Julie's LinkedIn: https://www.linkedin.com/in/julieblissmullen/📚 Key Takeaways:━━━━━━━━━━━━━━➜ Aclarity focuses on destroying PFAS forever chemicals.➜ Water-related disasters are a significant concern linked to climate change.➜ Regulatory changes are accelerating in the PFAS space.➜ PFAS is prevalent across various industries and products.➜ Innovative technologies are being developed to treat PFAS effectively.➜ Market competition is growing, indicating a rising awareness of PFAS issues.➜ Understanding customer needs is crucial for scaling in clean tech.➜ Partnerships are essential for success in the climate tech sector.➜ Navigating uncertainty in climate policy is a challenge for businesses.➜ Building trust with customers is vital for long-term success.💬 Follow us on social media:━━━━━━━━━━━━━ Instagram: https://www.instagram.com/greennewperspective/ LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/ Facebook: https://www.facebook.com/greennewperspective TikTok: https://www.tiktok.com/@greennewperspective🌍 Cleantech marketing podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.

Greenwashing is a growing issue, leaving consumers unsure of which sustainability claims to trust. Enter Novi, a platform that verifies claims through data and partnerships with certification bodies. In this chat with founder Kimberly Shenk, we discuss transparency challenges, the role of data, and how brands can avoid greenwashing while earning consumer trust.Guest: Kimberly Shank, CEO of Novi ConnectInterview with Kimberly: 👉 https://www.npws.net/podcast/transparency-climatetech🕑 Chapters:━━━━━━➜ 00:00 - Introduction➜ 03:54 - Novi Connect's Role in Sustainability➜ 07:47 - Challenges in Transparency➜ 11:39 - Building Trust Through Data➜ 15:44 - Avoiding Greenwashing in Marketing➜ 19:00 - The Future of Sustainability in Marketing👉 Follow Novi Connect:━━━━━━━━━━━━━━Website: https://www.noviconnect.com/LinkedIn: https://www.linkedin.com/company/noviconnect📚 Key Takeaways:━━━━━━━━━━━━━━➜ Transparent communications are essential in the climate tech industry.➜ Novi Connect helps brands verify sustainability claims through data.➜ Consumer demand for transparency is driving industry changes.➜ Greenwashing is a significant challenge in the current market.➜ Brands must be proactive in gathering accurate supply chain data.➜ Third-party certifications are crucial for building consumer trust.➜ The marketing narrative around sustainability is evolving rapidly.➜ Companies need to engage sustainability teams in revenue conversations.➜ Transparency should be a core value for all brands.➜ The future of sustainability includes equitable access for all consumers.🎧 Subscribe to our podcast:━━━━━━━━━━━━━ Spotify: https://bit.ly/3PSWIyI Apple Podcasts: https://bit.ly/3RvlHte Youtube: https://bit.ly/3RDzkXg Deezer: https://bit.ly/3PvQaof Amazon Music: https://bit.ly/3PQlijS💬 Follow us on social media:━━━━━━━━━━━━━ Instagram: https://www.instagram.com/greennewperspective/ LinkedIn: https://www.linkedin.com/company/new-perspective-marketing/  Facebook: https://www.facebook.com/greennewperspective  TikTok: https://www.tiktok.com/@greennewperspective🌍 Cleantech marketing podcast created by New Perspective━━━━━━━━━━━━━━━━━━━━━━━━━━━This podcast is proudly created by New Perspective Marketing, a dynamic growth marketing agency in Boston, MA, celebrating 20 years in business. We help sustainably focused B2B organizations grow their brands and scale up revenue. If you or your organization is looking to grow, visit https://www.npws.com for more info.💚 GNP Team:━━━━━━Host & Co-Producer: Dunja JovanovicExecutive Producer: Marko BodirozaCreator: Nathan Harris#Sustainability #Cleantech #podcast #GreenNewPerspective