Affiliate BI - the Advanced Affiliate Marketing Podcast by StatsDrone

Why do online casinos close? There are many reasons but what should be the bigger concern is that these casinos close taking down their recurring revenue with it. How can you avoid casinos that might close beyond just asking for listing fees?

I've been to a lot of affiliate conferences in the last 15+ years and not all the speakers and panels are great. Some are terrible and a complete waste of time but we always hope for the best. I remember when content got so bad that I stopped going to the panels and speaker keynotes. The networking was good enough but I felt that in iGaming and affiliate marketing that things could be another level up. So what conferences are worth attending that you get great value from the content? Is it Affiliate World, Affiliate Summit, iGB Affiliate events, NEXT.io events, SiGMA World, Affpapa, SEO IRL in Toronto, CM SEO, SEO Estonia, SEO Mastery Summit, SEO Spring Training? Let me know what you think are the best events for content and why?

I used to wonder what ever happened to binary options as in 2017 to 2019, binary options was making a lot of noise but for all the wrong reasons. Many people have been arrested for fraud related to binary options but the product never disappeared. Some sites got bigger and appear to be running a legit operation getting various banking or finance licenses. With that said, it seems binary options is on the rise again as a product as it is closely associated with trading, CFDs, options, options trading and investing. Now I'll share our list of binary options affiliate programs with you at StatsDrone.

What is revenue leak and how is it affecting your affiliate business? In this solocast, I talk about 2 core ways in which revenue leak is hitting your bottom line if you're an iGaming affiliate. First is through data being deleted or manipulated and the 2nd is by analyzing winning players towards the end of the month. That is, winning players that consistently wipe out your commissions as suspicious behaviour.

Affiliate SEO isn’t what it used to be—and Kasra Dash knows why. In this episode, Kasra breaks down how the game has shifted from quick hacks and article farms to building real brands that earn trust, attention, and long-term growth. His stories from masterminds and conferences reveal the hidden places where knowledge and deals truly happen. We dig into what Google really wants now: authentic brands, better user experience, and a clear focus on products that people actually use. Kasra explains how affiliates who adapt can thrive, while those chasing shortcuts are destined for short-lived wins. He also pulls back the curtain on NavBoost, user signals, and why “lazy SEO” has no future. Beyond SEO, Kasra shares why conversion rate optimization, brand building, and smarter affiliate partnerships matter more than ever. Whether you’re an affiliate, a brand, or somewhere in between, this conversation is packed with insights on where the industry is heading and how to stay ahead.

So we have a new tool called Affiliate Track which you can get at AffiliateTrack.io and it has a lot of research power. It can help us find affiliates linking to closed brands which is revenue leak. It can also help us identify tracking signatures of how affiliates organize their links. It will tell us of trending brands and everything else in between. Try the app out in beta and let us know what you thin.

In this episode, we take a closer look at the concept of revenue leak and why it resonates more than traditional business intelligence (BI) when it comes to helping affiliates and online businesses. The discussion starts with the origins of StatsDrone and the realization that affiliates often lose money because they lack visibility into their data. By reframing the conversation around revenue leak rather than BI, the goal is to make the problem—and solution—more relatable and urgent . The episode also explores the challenges of selling BI tools in the affiliate industry. While solutions like Tableau or Looker are powerful, many affiliates don’t see the immediate value in “business intelligence.” Instead, the pain point they understand best is lost revenue—campaigns not tracking clicks, affiliate programs not reporting correctly, or data gaps that quietly drain performance. By speaking the language of pain, the idea of revenue leak becomes not just clearer but also more emotional and motivating for action . Finally, the podcast broadens the scope, suggesting that revenue leak is not just an affiliate issue but a problem across industries such as e-commerce and beyond. With inspiration drawn from shows like Revenue Vitals, the host shares plans to evolve the podcast, bring in new guests, and open up conversations about the uncomfortable but necessary truths hidden in data. The aim is to help businesses of all kinds see their revenue clearly, plug the leaks, and unlock untapped potential.

If you're looking for a book on affiliate marketing to get started, this is the only book you need. It is called The Payout Mafia by Niels Zee and James Dooley. It has some standout contributions from Matt Diggity, Jenny Gonzalez, Jamie I.F., James Oliver and many more.

In this episode of the Affiliate BI Podcast, host John Wright sits down with Vlad Ghilien, a strategic communications consultant with a sharp eye for brand positioning and content strategy. While Vlad’s background isn’t in affiliate marketing directly, his expertise in communications and branding offers a powerful perspective for affiliates looking to stand out. Vlad shares why so many affiliate sites miss the mark—not because of SEO basics, but because they fail to build a trusted brand. He explains how mindful positioning, quality content, and a clear value proposition can transform an affiliate site from a churn-and-burn project into a long-term business asset. We discuss the importance of case studies, video content, and digital PR as tools for credibility and social proof. Vlad also outlines why E-E-A-T still matters in the AI era, and how affiliates can adapt to survive and thrive in today’s search landscape. Whether you’re managing a large portfolio of sites or focused on building one standout brand, this conversation is packed with practical insights on how communications strategy can drive affiliate growth.

In this episode of Affiliate BI, John Wright sits down with Joe Hatch, Head of Product at StatsDrone, to pull back the curtain on the complexities of affiliate marketing infrastructure, automation, and data reliability. From building in-house stats tools to integrating dynamic variables, Joe gives a deeply informed take on what it really takes to run a successful affiliate operation at scale. They kick off by discussing the illusion that building your own stats platform is easy. Joe details the real challenges — from managing over 1,900 affiliate programs across 90+ software types to maintaining reliable data through inconsistent APIs, scraping, and authentication hurdles. He challenges the belief that AI agents alone can solve these problems, pointing out the edge cases and standardization issues that AI still struggles with. The episode explores practical tools and innovations Joe has been building, including WordPress plugins for Pretty Links and Thirsty Affiliates that simplify dynamic variable tracking. Joe explains how proper click ID management enables deeper analytics and real attribution, turning affiliate sites into powerful CRMs — capable of identifying individual users, tracking their behaviour post-click, and even retaining or reactivating them with targeted offers. The conversation also dives into hot-button issues like shaving and data transparency. Joe explains the importance of change detection and communication between affiliates and operators, while emphasizing that not all data changes are nefarious. For tech-savvy affiliates, Joe lays out integration possibilities using tools like Airtable, Looker Studio, Tableau, and the versatile n8n automation platform. They wrap with a discussion on the future of affiliate marketing as it converges with business intelligence — plus a fun mention of Joe’s satirical project, the iGaming Bullshit Generator.

I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker. This is a short podcast to explain the nuances of running this type of business. The short answer is this, do you want to be a marketing company, a tech company or both? Let us be the tech company and you do what you do best.

In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Today, success demands caring deeply about every click, maintaining airtight user experiences, and turning one-time visitors into long-term brand followers through data ownership, newsletters, and apps. Martin stresses the importance of affiliate sites treating traffic like a precious resource—nurturing every visitor, eliminating broken links, and doubling down on conversion rather than merely traffic growth. Martin also examines how AI, business intelligence, and changing search behaviors are reshaping how marketers must operate. The conversation touches on sentiment analysis, internal search on branded affiliate sites, and the crucial importance of developing a strong brand identity—whether that's through tone of voice, authoritative content, or offering truly helpful reviews. They caution against outdated strategies and emphasize the need for experimentation, strategic focus, and understanding local markets. Martin’s takeaway is clear: affiliate marketing isn't dead—it's just growing up. And only the data-savvy, brand-conscious, and genuinely customer-focused marketers will thrive.

Can dynamic variables help detecting shaving from operators? Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized. That is, operators can't inject fake winning players if you're in control of issuing unique codes within your click IDs.

At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI? I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existing traffic whether it is staying the same or decreasing.

In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences.

Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off. For now, looking to start the discussion with this podcast and a few more LinkedIn posts.

In this episode of Affiliate BI, John Wright sits down with Mikael Dia, founder of Funnelytics, to break down why traditional attribution models are outdated and misleading. Mikael introduces a contribution-based approach to tracking user journeys and explains how SaaS and affiliate marketers can better understand what truly drives conversions. The conversation explores how to uncover profit leaks in your funnel by working backwards from conversion points and leveraging tools like Funnelytics for journey visualization. They also dive into the disruptive role of AI in analytics and what the future holds for BI professionals and affiliate marketing.

In this episode, Gael Goasdoue, COO and co-founder of Redcorp, breaks down the evolving role of PPC and paid media in the affiliate and iGaming industries. He emphasizes the critical importance of having the right infrastructure—like CRM systems and real-time data—to avoid wasting budgets and scale effectively. Gael also shares a roadmap for SEO affiliates entering the paid space, including regulatory awareness, campaign strategy, and budget management. The conversation closes with insights into the growing demand for transparency, data-driven decisions, and the indispensable role of business intelligence in the future of affiliate marketing.

Meet Emilio Takas who's the Head of SEO at Gentoo Media. Emilio is more than just an SEO as he is an author, public speaker and has a passionate for audio and video recording gear and documenting it on YouTube. Emilio is a true student of the game of SEO. He knows why Gentoo Media has had immense success in their acquisitions of sites like AskGamblers and CasinoMeister and he knows how to stay on the right side of the drastic SEO changes we are seeing with Google and all the new AI powered search engines.

A very quick podcast recording about all the tools and services that iGaming operators can utilize to improve revenue and retention. Those efforts could positively benefit affiliates and this is why affiliates should care about these things.