Beyond the Bestseller

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Dr. Jessica Schloemp, author of 'The Leader Within Her.' They discuss Jessica's journey from writing her dissertation to publishing her book, the importance of leadership education, and the unique qualities women bring to leadership roles. Jessica emphasizes that leadership is a skill that can be learned and that true leadership goes beyond tenure and titles. The conversation also touches on the writing process and the significance of intentionality in leadership and workplace culture. Connect with Dr. Jessica Schloemp: • LinkedIn: https://www.linkedin.com/in/jessica-schloemp • Instagram: https://www.instagram.com/jessicaschloemp • Website: https://www.reviveandriseconsulting.com Grab the Book: • The Leader Within Her on Amazon: https://amzn.to/4sb2RHp If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Jessica's story. For more resources to help you write and market your book, visit kellyschuknecht.com.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Marcylle Combs, author of 'Never Hire Your Friends.' They discuss the importance of building friendships in the workplace, the balance between personal and professional relationships, and the challenges of accountability as a leader. Marcelle shares her journey of writing her book, the realities of publishing, and how her experiences shape her approach to leadership and team dynamics. In this episode, we discuss: Why Marcylle decided to write a book after 30 years in healthcare and several successful business exits. The reality of "the wrong seat on the bus": How to handle performance issues without ruining a friendship. Setting boundaries: How to navigate texts, calls, and work-life integration as a leader and a friend. The "grueling" truth about the publishing process, from collaborative writers to hybrid publishers. Why you don't need 10,000 followers to share a message that matters. Resources Mentioned: Purchase Marcylle’s book: Never Hire Your Friends on Amazon: https://amzn.to/4sKToGI Visit Marcylle’s Website: https://marcyllecombs.com Listen to Marcylle’s Podcast: 50% with Marcylle Combs: https://marcyllecombs.com/podcast If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Marcylle Combs’s story. For more resources to help you write and market your book, visit https://kellyschuknecht.com.

In this episode of the Beyond the Bestseller podcast, host Kelly Schuknecht interviews Lori Bartle, author of 'The Agency Within Us.' Lori shares her unique career journey in marketing and advertising, her insights on human agency, and the importance of proactivity in leadership. She discusses her transition from a secure job to entrepreneurship, the challenges of self-publishing, and her strategies for marketing her book and consultancy. The conversation highlights the intersection of coaching and mentoring, and the realities of navigating a new business landscape. In this episode, we discuss: The definition of "work agency" and how it differs from emotional intelligence. Why Lori chose a unique "self-publishing" path to keep control of her data and marketing. The power of combining formal coaching with high-level mentoring. Navigating the "terrifying" but rewarding transition from employee to business owner. How to fight through the "muck" of a reactive environment to become proactive. Resources mentioned in this episode: Purchase Lori’s book, The Agency Within Us: https://www.cultivagency.com Lori Bartle’s Website: https://www.cultiveagency.com International Coaching Federation (ICF): https://coachingfederation.org IngramSpark (Self-publishing platform): https://www.ingramspark.com If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Lori Bartle's story. For more resources to help you write and market your book, visit kellyschuknecht.com.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Philippa Gamse, author of 'Website Wealth'. They discuss the importance of analytics for business owners and marketers, how to make analytics accessible, and the role of a website in business strategy. Philippa shares her journey in analytics, the target audience for her book, and insights on the publishing process, including the importance of reviews and the benefits of self-publishing. The conversation concludes with advice for aspiring authors on the writing process. In this episode, we explore: Why business owners often "glaze over" when talking about analytics and how to fix it The difference between vanity metrics and real conversion data How to use analytics to identify new products, services, and target markets Tips for authors: Philippa’s "voice-to-text" method for writing a book without staring at a blank screen The importance of proactive reviews and high-level endorsements for book credibility Why your website strategy must align with your actual business goals Connect with Philippa Gamse: LinkedIn: https://www.linkedin.com/in/philippagamse Website: Philippa Gamse - digital marketing and analytics strategy - Websites That Win Buy the Book: Website Wealth: A Business Leader’s Guide to Driving Real Value from Your Analytics on Amazon: https://amzn.to/4aKgJSN  Resources Mentioned: David H. Lawrence XVII (Audiobook Coach): David H. Lawrence XVII : Actor, Voice Talent, Voice Over Teacher, Creator of Rehearsal® Pro – Your complete casting kit Otter.ai (Transcription Tool): https://otter.ai If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Philippa Gamse's story. For more resources to help you write and market your book, visit https://kellyschuknecht.com.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Kira Hartley-Klinger, author of 'Fabric Wars' and 'Fabric Wars and More.' Kira shares her journey from running a vintage fabric shop on Etsy to becoming a published author. She discusses the humorous and emotional stories behind her fabric collections, the challenges of self-publishing, and the importance of marketing strategies for authors. Kira emphasizes the need for authors to take charge of their own promotion and shares insights on how her books have contributed to her business. In this episode, we discuss: How to identify "book-worthy" stories within your existing business listings and customer interactions. The reality of self-publishing on Amazon: why Kira chose the DIY route and how she handled the learning curve. Marketing outside of the algorithm: why Kira sells 100x more books in person at quilt guilds and libraries than on Amazon. The "Free Marketing" hack: how a pre-printed note in an Etsy package caught the eye of a TV producer. Balancing the "squirrel brain" of being a self-employed creative and making time to write. Resources Mentioned in This Episode: Fabric Wars by Kira Hartley-Klinger: https://amzn.to/40hGkw0 Fabric Wars and More by Kira Hartley-Klinger: https://amzn.to/4qUDJ6o Kira’s Etsy Shop (Fabric Wars): https://www.etsy.com/shop/FabricWars Kira’s Instagram: https://www.instagram.com/fabric_wars Kira’s Facebook Author Page: https://www.facebook.com/kirahartleyklinger Kira’s LinkedIn: https://www.linkedin.com/in/kira-hartley-klinger-b63116314/ If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Kira Hartley-Klinger's story. For more resources to help you write and market your book, visit kellyschuknecht.com.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Lori Kleiner Eckert, author of 'Chai on Life.' They discuss the book's unique title, the importance of gratitude, and the art of storytelling. Lori shares her personal experiences and insights from her 30 years in the motivation field, emphasizing the themes of reinvention and the writing process. The conversation also delves into the differences between self-publishing and traditional publishing, providing valuable advice for aspiring authors. Listeners will gain inspiration from Lori's journey and her message of finding joy in life's challenges. In this episode, we discuss: The mystical meaning behind the title of her new book, Chai on Life Lorie’s simple two-step project for reinventing yourself during low points The transition from being a quilt lecturer to a syndicated columnist and five-time author Pros and cons of traditional publishing vs. self-publishing based on Lorie’s personal journey How to turn blog posts into a cohesive book of essays Why Lorie believes "the real public knows no difference" between publishing paths Resources mentioned in this episode: Get Lorie’s new book, Chai on Life: https://amzn.to/4akJgfV Visit Lorie’s Website: https://loriekleinereckert.com/ Check out Lorie’s Quilt Designs on Etsy: https://loriekleinereckert.etsy.com Read Lorie’s Book Reviews: https://loriekleinereckert.com/book-reviews Jane Friedman (Publishing Guru): https://janefriedman.com If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Lorie Kleiner Eckert’s story. For more resources to help you write and market your book, visit https://kellyschuknecht.com.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Dr. Zoe, author of 'Stronger in the Difficult Places.' They delve into the concept of complex shame, its impact on individuals, and the difference between simple and complex shame. Dr. Zoe shares her personal experiences and insights as a psychotherapist, discussing how shame can affect relationships and self-worth. The conversation emphasizes the importance of recognizing shame, understanding its roots, and finding pathways to healing and self-acceptance. In this episode, we discuss: The vital difference between guilt (healthy) and shame (unhealthy). Identifying "complex shame" and why external validation often fails to heal it. How shame manifests as self-sabotage in careers and relationships. The "hiding" test: How to identify where shame lives in your life right now. Dr. Zoe’s powerful definition of forgiveness: Giving up all hope of a better past. Connect with Dr. Zoe Shaw: Purchase the book: https://amzn.to/4aciuGP Website: drzoeshaw.com Instagram: @drzoeshaw Podcast: Stronger in the Difficult Places Free Resource: Download the First Chapter of Dr. Zoe’s Book If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Dr. Zoe Shaw's story. For more resources to help you write and market your book, visit kellyschuknecht.com.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Janet Polach, author of 'The Strategic Leader's Mindset.' They discuss the importance of strategic thinking in leadership, the challenges executives face with time management, and how to address performance issues within teams. Janet shares insights from her experience in the Marine Corps and her coaching practice, emphasizing the need for leaders to block time for strategic thinking and to listen more than they speak. The conversation also touches on the cultural challenges organizations face and the importance of leadership development, especially for new managers. In this episode, we explore: How Janet’s experience in the Marine Corps taught her that leadership is a skill you can actually develop. The "90-Minute Rule" for calendar blocking and why 30 minutes isn't enough for your brain to shift gears. Why executive teams often get stuck doing "director-level" work and how to reorganize for better problem-solving. Using a "Capabilities Model" to identify exactly where your business needs to move from a "two" to a "ten." The seven mindsets of strategic leaders, including the power of listening more than you talk. How to identify and fix systemic cultural problems by asking the right questions. Connect with Janet Polach: Purchase the Book: The Strategic Leader's Mindset: Unlocking the Keys to Success on Amazon: https://amzn.to/4qCdx0U Janet’s First Book: The Seven Mistakes New Managers Make on Amazon: https://amzn.to/465EK3C Website: https://www.janetpolach.com LinkedIn: https://www.linkedin.com/in/janetpolach/ If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Janet Polach's story. For more resources to help you write and market your book, visit kellyschuknecht.com.

In this episode of Beyond the Best Seller, host Kelly Schuknecht interviews Amanda Lee, author of the memoir 'One of the Lucky Ones.' Amanda shares her harrowing journey through an abusive marriage, the cathartic process of writing her memoir, and the importance of recognizing emotional abuse and gaslighting. She discusses the challenges of leaving an abusive relationship, the impact of her story on others, and her experiences with publishing her work. Amanda's story is one of resilience, empowerment, and the healing power of sharing one's truth. In this episode, we discuss: The harrowing "wake-up call" that led Amanda to leave her marriage and protect her children How gaslighting and emotional abuse chip away at self-esteem over time The therapeutic power of writing and how Amanda moved past her "hatred" of the craft The reality of the traditional publishing path versus self-publishing Why your personal story is worth sharing, even when it feels vulnerable Resources Mentioned: Purchase the book One of the Lucky Ones by A.E. Lee: https://amzn.to/4pIf6ce Connect with A.E. Lee on her website: A.E. LEE – Author A.E. Lee Follow A.E. Lee on Instagram: A.E. Lee (@authoraelee) • Instagram photos and videos Listen to the episode on Financial Abuse with Amanda Cassar: Financial Secrets Revealed: Empowering Women with Amanda Cassar | Beyond the Bestseller If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Amanda Lee's story. For more resources to help you write and market your book, visit https://kellyschuknecht.com. If you or someone you know is experiencing domestic abuse, please contact the National Domestic Violence Hotline by calling 800-799-7233, texting "START" to 88788, or visiting thehotline.org.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Kelly Lutman, author of 'Thriving Through Cancer.' Lutman, a functional medicine health coach, discusses the importance of nutrition in supporting the body during cancer treatment. She emphasizes that while medical teams focus on eradicating cancer, it is crucial to nourish the rest of the body to enhance recovery and reduce the risk of recurrence. The conversation covers the detrimental effects of sugar, the significance of whole foods, and the holistic approach to wellness that encompasses body, mind, and spirit. In this episode you will find: •The "99% Rule": Why it is vital to nourish the healthy parts of your body while the medical team focuses on the treatment. •Food vs. "Food-like Substances": How to identify real nutrition on the grocery store perimeter and why processed shelf-stable items can be detrimental. •The Sugar-Cancer Connection: A breakdown of why sugar is used in PET scans to identify cancer cells and why reducing it is a strategic health move. •Environmental Impacts on Health: The surprising truth about glyphosate (Roundup) in conventional wheat and how it affects gut health and joint pain. •The Mind-Body Connection: How fear can shut down the immune system and practical advice for maintaining hope during a journey. •Finding the Root Cause: The difference between "squelching" a symptom with medication and listening to the messages your body is sending. Click play to hear how you can strengthen your body, mind, and spirit for whatever journey you are on. Guest Resources & Links: Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/**Goal Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/**Beyond Purchase the Book: Thriving Through Cancer: A Holistic Approach for Your Journey on Amazon https://amzn.to/49fdqSL Kelly Lutman’s Website: http://www.pursuewellnessforyou.com/ Connect with Kelly: Request a discovery call or learn about her coaching at https://pursuewellness4u.com/ If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Kelly Lutman’s story. For more resources to help you write and market your book, visit https://kellyschuknecht.com.  

In this episode of Beyond the Bestseller, host Kelly Schuknecht speaks with Sheena Yap Chan, author of 'Bridging the Confidence Gap.' They discuss the importance of women's confidence, the impact of visibility and representation, and the challenges women face in the workplace. Sheena shares her insights on overcoming imposter syndrome, the need for self-promotion, and creating brave spaces for women to thrive. The conversation emphasizes the significance of taking action and embracing change in a rapidly evolving world. Inside this episode, you’ll learn: The startling report from the World Economic Forum that delayed gender parity to the year 2158. Why visibility and confidence are two sides of the same coin. "Ready, Fire, Aim": Why you need to start before you’re ready and course-correct later. The "Brave Spaces" concept and how to move past safe spaces into actionable growth. Overcoming the cultural upbringing that teaches women to "not rock the boat." The power of self-promotion and why staying quiet is actually a disservice to others. Resources mentioned in this episode: Sheena Yap Chan’s Website: https://sheenayapchan.com Free Self-Confidence Personality Quiz: https://sheenayapchan.com Tao of Self-Confidence Podcast: https://podcasts.apple.com/us/podcast/the-tao-of-self-confidence/id1049303681 Connect with Sheena on LinkedIn: https://www.linkedin.com/in/sheenayapchan/ Connect with Sheena on Instagram: https://www.instagram.com/sheena.yap.chan/ Buy Sheena’s Books: Bridging the Confidence Gap: How Empowered Women Change the World: https://amzn.to/4plvLCk The Tao of Self-Confidence: https://amzn.to/3LwwqD3 If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Sheena Yap Chan's story. For more resources to help you write and market your book, visit https://kellyschuknecht.com.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Julie Coraccio, author of 'Clear Your Clutter Inside and Out.' They discuss the various forms of clutter; physical, mental, emotional, spiritual, and energetic, and how these affect our lives. Julie shares insights on why we hold onto clutter, the importance of self-awareness, and practical strategies for decluttering. The conversation emphasizes the need for mindfulness and the role of journaling in gaining clarity. Julie also highlights the significance of managing relationships and social media to maintain a healthy mental space. In this episode, we explore: The true definition of clutter: anything that prevents you from creating a home and life you love. The four types of clutter: Physical, Mental, Emotional, and Spiritual (plus a "woo-woo" energetic bonus!). Why we hold onto things out of fear, memory, or a scarcity mentality. How to identify "delayed decisions" in your home, like that broken sewing machine in my loft! Practical tips for decluttering: why 10 minutes a day is more powerful than a weekend marathon. How clearing your physical space creates a symbiotic relationship with your mental clarity. Resources Mentioned in this Episode: Clear Your Clutter Inside and Out by Julie Coraccio: https://amzn.to/499bOsf Reawaken Your Brilliance: https://reawakenyourbrilliance.com/ Julie’s YouTube Channel: https://www.youtube.com/user/reawakenyourbrillian If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Julie Coraccio's story. For more resources to help you write and market your book, visit www.kellyschuknecht.com.

In this episode of Beyond the Bestseller, host Kelly Schuknecht speaks with Lauren Tetenbaum, author of 'Millennial Menopause.' They discuss the often-overlooked topic of menopause, particularly focusing on perimenopause, its symptoms, and the importance of awareness and education. Lauren shares her insights as a psychotherapist and advocate for women's health, emphasizing the need for open conversations about menopause and the mental health implications that accompany this life stage. The discussion also covers hormone therapy, navigating healthcare conversations, and personal experiences related to menopause. Inside this episode, you’ll learn: Why Lauren, despite her education and interest in women's health, realized she knew nothing about menopause beyond the stereotypes. The difference between perimenopause (the 4-10+ year period of hormonal fluctuations) and menopause (one day, marked by a year of no periods). The shocking variety of perimenopause symptoms that most women don't connect to hormones, including itchy ears, frozen shoulder, joint pain, changes in voice, and rage. Why the 2002 study on Hormone Replacement Therapy (HRT) led to a massive gap in physician training, and how that conclusion has now been debunked. The key distinction between the older term Hormone Replacement Therapy (HRT) and the more accurate term Hormone Therapy. Why Hormone Therapy is considered the gold standard for menopause symptoms and how it can help prevent osteoporosis, dementia, and heart disease post-menopause. What to do if your doctor is dismissive, including resources like menopause.org (The Menopause Society). The mental health implications of this transition including increased risks of depression, anxiety, and unexpected rage and how to find your baseline. A powerful reminder that you do not need to reach a "threshold of suffering" to pursue treatment, including Hormone Therapy. Get The Resources: Guest Book: Millennial Menopause https://a.co/d/7mlEHKd The Menopause Society: menopause.org Connect with Lauren Tetenbaum: Website: millennialmenopause.com Instagram: @thecounselorlaur If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Lauren Tetenbaum's story. For more resources to help you write and market your book, visit www.kellyschuknecht.com.

In this episode of the Beyond the Best Seller podcast, host Kelly Schuknecht interviews Kareen Aristide, author of 'Dare to Rise'. They discuss Kareen's journey of writing a book with her family, her coaching initiatives aimed at empowering women entrepreneurs, and how she transformed her coaching materials into a published work. Kareen shares insights on marketing strategies for authors, her upcoming projects, and the importance of understanding mental health through personality types. The conversation also delves into the writing process and the significance of journaling as a tool for self-discovery. We dive into: The surprising story behind how Kareen, her husband, and two of her five children all published books at the same time. How Kareen took 90 small coaching videos and their transcripts to easily create a book of 21 daily reflections. Why her small, niche book, Dare to Rise, acts as an excellent marketing tool to introduce people to her coaching approach. How she created a live 21-day book reading on LinkedIn, YouTube, and Facebook, using a Discord community to drive engagement. The personalized mental health strategies (based on the DISC model) that work best for D-type and C-type personalities. Resources & Links Mentioned: Book: Dare to Rise: Transformational Reflections to Know Your Vision (Available on Amazon) French Edition: Ose aller plus haut (Available on Amazon) Website/Socials: Google "Kareen Aristide" or find her on all major social platforms, especially LinkedIn.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Hilda Fainsod, author of 'Power Up: The Executive Roadmap to Transforming Life in Business.' Hilda discusses the importance of motivation, the challenges of sustaining change, and the significance of awareness in personal and professional development. She emphasizes the need for micro-decisions and the impact of busyness on achieving a fulfilling life. Hilda also shares her journey of writing her book in English and the challenges she faced along the way. We dive into: Why inspiration comes after action, not before it. The difference between a goal and establishing a purposeful identity (and how to focus on the latter). How to trick your "survival brain" with small, short, tiny activities to overcome doubt and fear. The 3 C's for disrupting your stress response: Catch, Cancel, and Correct. Hilda's journey of writing her book in English as a second language and her advice for aspiring authors, including the power of an accountability partner. Hilda’s story is proof that embracing big challenges is possible. This episode is an essential listen for any business owner or thought leader ready to move past excuses and finally sustain the transformation they seek. Resources & Links Mentioned: Hilda's Book: Power Up: The Executive Roadmap to Transforming Life in Business AmznAmazon.com: POWER UP: The Executive Roadmap to Transforming Life and Business: 9798891096691: Fainsod, Hilda: Books Hilda on Social Media: Find Hilda Fainsod on social media at @HildaFainsod. Book Mentioned: Atomic Habits by James Clear. Book Writing Resource: Self-Publishing School. If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Hilda Fainsod's story. For more resources to help you write and market your book, visit kellyschuknecht.com.

In this episode of Beyond the Bestseller, host Kelly Schuknecht interviews Terry Murphy, author of 'Journey to My Soul.' Terry shares her transformative journey of meditation, emotional healing, and the importance of prioritizing happiness. She discusses her personal experiences with spiritual awakening and how she helps others connect with their divine selves through life coaching. The conversation explores various methods of meditation, the significance of journaling, and the power of perspective in overcoming life's challenges.   In this episode, we talk about: Why Terri was "divinely guided" to write her book and why her main purpose is helping people understand the importance of putting happiness first. The difference between a "divine thought" (which is unquestionable) and your own thoughts, and how to tell them apart. Terri's journey with a structured, brainwave-inducing meditation system that helped her peel away layers of old emotions and trauma. How stress and negative emotions can block your connection to your soul or divine guidance. Practical ways to begin tuning down the volume on your mind, like watching your thoughts or getting into the silence. Why finding your connection looks different for everyone whether it's meditation, running in nature, or just asking yourself guiding questions. The profound, cathartic release that finally allowed Terri to write her book after years of blocking dark emotions. The incredible, literal experience of seeing her own soul in physical, energetic form. A powerful story of a young man who transformed his life by shifting his perspective on a painful, uncontrollable situation. Resources & Links Mentioned: Terri Murphy's Book: Journey to My Soul: Following Divine Navigation https://amzn.to/44hX8pj Terri Murphy's Website: www.thinkhappybehappy.com Terri Murphy's Other Book: https://www.amazon.com/10-Minutes-Happier-You-Positive/dp/1733338594 Elizabeth Andrews' Episode: Kelly mentions Elizabeth Andrews' episode on journaling and her book on saying no. Hal Elrod's Book: The Miracle Morning. If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Terri Murphy's story. For more resources to help you write and market your book, visit www.kellyschuknecht.com.

In this conversation, Carla Ondrasik discusses the transition from merely trying to actually doing, emphasizing the importance of taking action to achieve personal goals. She shares her own experience of overcoming mental barriers and highlights the significance of motivation in the process of personal growth. Resources & Links Mentioned in the Episode: Carla's Book: Stop Trying, The Life-Transforming Power of Trying Less and Doing More https://amzn.to/4p1tnRP Carla's Website: Get the Try Baby Test and more resources at https://stop-trying.com. Connect with Carla on Instagram: https://instagram.com/carlaondrasik. Book Recommendation: The Book You Were Born to Write by Kelly Notaras. Connect with Kelly Schuknecht: Find her on LinkedIn, Instagram, and at https://kellyschuknecht.com

In this episode of Beyond the Best Seller, host Kelly Schuknecht interviews Sylvie Beljanski, author of 'Winning the War on Cancer.' Sylvie shares her personal journey, the impact of her father's research on natural cancer treatments, and the challenges faced in bringing this knowledge to the public. The conversation explores the importance of integrative medicine, the role of her book in educating others, and the future of cancer treatment and prevention. We dive into: The dramatic story of Dr. Mirko Beljanski and how his research challenged the medical establishment. Why Sylvie, a lawyer, gave up her career to ensure this critical knowledge did not disappear. How the Beljanski Foundation secured validation of her father’s plant extracts from institutions like Columbia University and Kansas University Medical Center. The unique properties of these extracts: working selectively against cancer cells, demonstrating no toxicity, and showing effectiveness in synergy with chemotherapy and radiotherapy. Insights into how cancer can be linked to long-term exposure to toxic environments, emotional stress, and a tired immune system. Practical advice and protocols for an integrative approach that are shared directly in Sylvie’s book, Winning the War on Cancer. Resources & Links Mentioned: Guest’s Book: Winning the War on Cancer AmznAmazon.com: Winning the War on Cancer: The Epic Journey Towards a Natural Cure eBook : Beljanski, Sylvie, DuBeau, Gretchen: Kindle Store Beljanski Foundation (Research Archive): beljanski.org Maison Beljanski (Products & Coaching): MaisonBeljanski.com Sylvie's Podcast: The Beljanski Cancer Talk Show (on Spotify)

What if the things holding you back perfectionism, over-responsibility, and the pressure to achieve aren't character flaws, but rather trauma responses that have become culture? As business owners and thought leaders, we often focus on the "ascending path" of growth: creating new patterns and positive self-affirmations. But what happens when that work feels hollow? My guest today, Erica Bonham, author of "Always Enough, Never Done", explains why we need to embrace the descending path of deep work the messy, necessary process of healing trauma and decolonizing the way we think about success and self-improvement. Erica, a therapist, breaks down the concepts of Big T, Little t, and even ancestral trauma, explaining how seemingly innocuous "drips" of unresolved experiences can shape our personality and culture. We also dive into the vital importance of finding a therapist who is attuned to you and why therapy should be an evolution toward equity and community. This is a must-listen if you're writing a book or building a business and realize you need to clear out the root cause of what's keeping you stuck. Inside this episode, you’ll discover: Why trauma doesn't give a shit what we know and why deep processing is required for true transformation The three categories of trauma and how perfectionism, urgency, and individualism are often trauma responses that have become cultural norms. Erica's mission to decolonize therapy by emphasizing nuance, emotional safety, and recognizing the client as the expert of their own life. Why avoidance and resentment around people-pleasing will ultimately cause harm if you don't look at the root of the issue. Resources Mentioned: Purchase Erica’s book, Always Enough, Never Done: https://a.co/d/0icARnT Erica’s Website (for signed copies, workbook, and course packages): avoscounseling.com Free Resource: 11 Polyvagal Resources and 6 Guided Meditations: 11 Embodied Practices To Get Out of Overwhelm and Back to Badass Benjamin Hardy’s book: Personality Isn’t Permanent If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Erica Bonham's story. For more resources to help you write and market your book, visit kellyschuknecht.com.

Ever feel like your presentations or meetings aren’t landing the way you want? Dr. Christie McMullen shares how to make every interaction memorable using her four-part “Learning Can Stick” framework: Safe, Logical, Fun, and Memorable. In this episode, we break down how business owners, coaches, and authors can turn any learning moment — from sales calls to team meetings — into engaging experiences that actually stick. Christie also explains neurosignatures (Slinky, Paperclip, Magnifying Glass, Teddy Bear) and how understanding them helps you communicate better and get stronger results from your team. We also dig into “flooding vs. dripping” information and why it matters for marketing your book or message. What you’ll learn: • How to make presentations and conversations truly memorable • The SLFM framework for delivering engaging learning experiences • Why your personality is your biggest communication superpower • What neurosignatures reveal about how people learn and respond • Flooding vs. dripping information in your marketing Resources Mentioned: Dr. Christie McMullen's Book ➞ Learning Can Stick https://amzn.to/483EELk Dr. Christie’s Second Book ➞ Make Work Fun so People Don't Quit https://amzn.to/47JFxHC Dr. Christie’s Company ➞ Intentionality Group - http://intentionalitygroup.com Dr. Christie’s Podcast ➞ Productive Joy https://www.youtube.com/ ⁨@productive_joy⁩  Connect with Dr. Christie on LinkedIn ➞ https://www.linkedin.com/in/dr-christie-mcmullen/ Join the Author Power Circle ➞ https://kellyschuknecht.com/author-power-circle/ If this episode resonated with you or someone you know, don't forget to subscribe, leave a review, and share it with those who might need to hear Dr. Christie McMullen's story. For more resources to help you write and market your book, visit kellyschuknecht.com.