Podcasting 2.0 in Practice

In this new course-style podcast we’ll look at the ways that Podcasting 2.0 features – also known as tags – can help podcast creators with discovery, interactivity, and monetization, and help listeners to support and contribute to the success of their favourite shows.I will be joining you in your learning as I chat with guest experts and ask the questions • What is the ‘thing’? • How can it enhance my listening or podcasting experience? • How do I do it?The show features ‘learning’ and ‘practice’ episodes, so will guide you through the process of doing the ‘thing’ as a listener and a creator, including tailored guidance for specific apps and hosts, supplemented by imagery and links in the chapters – you’ll learn about those too!Please Follow or Subscribe to have the first episode of this exciting interactive new show pop up in your app when it launches in January 2025.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingSupport the showYou can financially support Podcasting 2.0 in Practice here. Thank youDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.With thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Why have you made this podcast Claire? And why should we bother to listen?In this introductory episode of Podcasting 2.0 in Practice, find out who I am and why I chose to make this show.You'll also learn how the show works, since this is not a passive listen but an interactive course.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Let's talk about the three main hurdles faced by podcasters and podcast listeners, and start to consider how Podcasting 2.0 can help us leap effortlessly over them.Before we get onto the features – or tags – of Podcasting 2.0 – basically the things that you can do – I want to focus on why you need them and how they can help you, without going into the details of what they are – yet.Features of Podcasting 2.0 can offer solutions to common problems that podcasts experience around: DiscoveryInteractivityMonetizationSam Sethi and I look into how these problems affect podcasters and listeners, and touch on how the rest of this course will start to present solutions to these common problems.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Before we look into some of the monetization options within Podcasting 2.0, let's consider those that are traditionally recognized as income streams for podcasters. In this episode, Sarah Ferris and I discuss the pros and cons of:Paid advertisingSourcing sponsorsSubscription models like Patreon, Buy Me a Coffee and Apple SubscriptionsAffiliate marketingWe also ask:How much can podcasters expect to get paid?How much extra work is needed – for example sourcing sponsors, preparing extra content for subscribers?Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

The concept of value for value in the podcasting world explores how listeners who gain value from a show can return that value in the form of time, talent or treasure – or all three, which. would be nice!David and Leila Medus share their experiences and insights of listener support for their show Fun Fact Friday, and discuss the importance of communicating this model to listeners, encouraging them to contribute in ways that resonate personally, such as sending thoughtful gifts or feedback. We discuss:The value for value ethos.What is meant by ‘time, talent and treasure’.How to tell your listeners the ways they can help you.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Let’s talk about some very basic terminology around podcasting that will be beneficial as you progress through this podcast series.Podcasting 2.0 enhances the listener's experience through innovative features. Dave Jackson, a veteran in the podcasting world, discusses these advancements that bring more power to the listener. What is a podcast app/listener app?What’s the difference between a podcast app and a podcast player?What is a modern/Podcasting 2.0 podcast app?What is a hosting company/media host?How do I get an RSS feed?Do I as a podcaster have to do anything special to have my show available in modern podcast apps?What is the Podcast Index and why is it good?Who’s coming up with these new ideas for podcasting and how do they get implemented?ResourcesCreativityfound.co.uk/podcastingPodcastindex.orgNewpodcasts.comPodcasting2.orgFind podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Modern podcast apps and hosting platforms that support Podcasting 2.0 features can significantly enhance the podcasting experience. I’ve assigned some light homework for both creators and listeners to familiarize themselves with these apps and explore their functionalities. TasksStart putting into action what you learnt in 101 and 2.0: Podcast Basics by exploring modern podcast apps and digging deeper into your hosting company's capabilities.Submit your show to the Podcast Index.Referencesnewpodcasts.compodcasting2.org/appspodcasting2.org/publishing-toolspodcastindex.org/addFind podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Learn about the history of podcasting in it's first and second iterations from James Cridland, and earn yourself some extra imaginary credit!In this chat James shares insights on the origins of podcasting, tracing its roots back to a blog post written by Adam Curry in 2001 and the subsequent collaboration with Dave Weiner to develop RSS technology for audio distribution. This collaboration was instrumental in democratizing audio content creation, allowing anyone with a microphone and a computer to share their voice with the world. We hear about the disputed origin of the word 'podcast', and the impact of Apple’s involvement on the medium's popularity and mainstream acceptance.For nearly a decade after the initial boom, podcasting saw little innovation, leading to a perception that the medium had become stale. Introduce to the stage, Podcasting 2.0, the initiative designed to bring new features to the forefront of podcasting, enhancing user experience and encouraging deeper interaction with audio content and its creators. Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Chapters in podcasting are transforming the way listeners engage with audio content by allowing for a more interactive and visual experience. Daniel J. Lewis explains how these chapters function similarly to a slideshow, enhancing the listening experience with images and actionable links that can be updated independently from the audio file. This innovation not only helps listeners skip to the parts they care about most but also makes the content more accessible and engaging. As Daniel shares his extensive podcasting background, he emphasizes the importance of focusing on the audience's needs and the potential for chapters to improve content discovery in the future. What is a chapter in a podcast?Podcasting 2.0 allows you to change your chapters even after the episode is published.How many chapters should I include?Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

This episode is all about how to navigate and make the most of chapters in relevant podcasting apps. Whether you're walking the dog or working out at the gym, you'll discover how easy it is to glance at your device and see not just the chapter title but also the associated image and links.TasksFind the Play Screen on your podcast listening app – the gateway to a world of features!Locate chapter lists on a few of the podcast listening apps.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on PixabayMentioned in this episode:Updates to TrueFans book iconI have made a post-production update to the chapter called TrueFans: chapters icon. Ignore what I said about a different screen, BUT, as well as scrolling down you can click on the icon that looks like a bulleted list NOT a little book icon. It also might not be 4th from the left, it might be third. I HAVE updated the photo that corresponds to this chapter, so that is correct . . . for now!.

Look into the future as Daniel J. Lewis tells us all about super chapters and they potential they offer podcasters and podcast listeners.Earn some imaginary extra credit as you learn how super chapters could enable podcasters to incorporate polls, image galleries, and even formatted text blocks directly into their episodes. This innovation aims to enhance listener interaction by allowing them to engage with content, such as swiping through images or clicking on links, all while enjoying the audio. Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

How the funding feature within Podcasting 2.0 streamlines listener support for podcasters.Captivate's Danny Brown explains how the funding model enhances interactivity by making it easier for fans to contribute financially, whether it’s through Patreon, Buy Me a Coffee, or direct payments. The conversation emphasizes the importance of reducing barriers between listeners and podcasters, allowing for various payment options that cater to individual preferences. Claire and Danny also discuss practical tips for podcasters on how to effectively communicate this funding opportunity to their audience, ensuring listeners know how to support their favourite shows. Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Learn exactly how to donate money to your favourite shows using the funding feature on modern podcast apps, and, as a podcaster, how to set up this feature with your hosting company so your listeners can financially support you.Task: ListenersFind the funding symbol on some of the popular 2.0 listening apps.Task: PodcastersSet up your own funding link using hosts' inbuilt subscription offerings or by linking to your own payment page. Tell your listeners how they can financially support you using the funding features. Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

How transcripts enhance accessibility and improve content discoverability. Ellie Rubinstein, head of Pocket Casts, explains how transcripts serve as written versions of podcast episodes, making them searchable and enabling better audience engagement. In a crowded content environment, by attaching transcripts to their episodes using the Podcasting 2.0 tags, podcasters can increase their reach and visibility on search engines. Additionally, 2.0 transcripts allow creators to maintain control over their content, ensuring accuracy and authenticity, especially when it comes to correcting AI-generated text.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Explore how to find transcripts in modern podcast apps and how to make and upload transcripts as a podcaster.Tasks: ListenersLocate transcripts for episodes on modern listening apps.Search for key words or phrases.Tasks: PodcastersMake a transcript from your audio.Upload or copy and paste your transcript to your hosting company.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

In making a transcript as instructed in the previous episode, you have possibly also generated suggestions for chapter markers. So, let's add the chapters to your audio file so the lovely modern podcast apps can display them to your audience. TaskManually input, or edit, chapter timestamps, headings, pictures and links.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

James Cridland shares insights on Apple's initiative to integrate transcripts into their podcasting platform, and discusses the process they use to do so, which includes allowing the podcaster to supply their own Podcasting 2.0 transcript.Cridland emphasizes the importance of providing high-quality transcripts that not only enhance the listening experience for all users, including those with hearing impairments, but also ensure legal compliance with accessibility laws. The episode further explores the technical aspects of transcript formats like SRT and VTT, with Cridland advocating for VTT due to its superior functionality, such as speaker identification. The conversation culminates in a compelling call to action for podcasters to take control of their transcripts, ensuring accuracy and enhancing engagement with their audience. Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Explore transcripts and chapters in Apple Podcasts.Locate transcripts on Apple Podcasts, find out how chapters appear there, and learn how to ensure your transcribed content is presented exactly as you intend by clicking that toggle. Tasks:Locate the transcript for an episode on Apple Podcasts.Revise legacy chapters: Apple Podcasts supports these but not 2.0 chapters.Instruct Apple Podcasts to display your own transcripts instead of their default option.Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Recommend podcasts you value to your listeners and share the love.With podroll, creators can curate a list of shows that align with their content and audience interests. In this episode, Buzzsprout's Jordan Blair details how the 2.0 podroll feature can enhance discoverability and foster a sense of community among podcasters. We discuss practical ways to implement it, and get excited about its capacity to foster collaboration among podcasters, encouraging us to think creatively about our content and our community. Find podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay

Let's look at the ways you can start tapping into the potential of podroll, even though the name and implementation of this feature are a bit up in the air!!!Tasks:Locate the podroll recommendations for Podcasting 2.0 in PracticeClaim your show in TrueFansAdd your own podroll recommendations in TrueFansSee how Spotify does something similar – but not as good 😊Add your own podroll recommendations with your hosting companyFind podcasting resources, links and extra listening at Creativityfound.co.uk/podcastingDisclaimerThings change. Technologies improve. What is discussed in this episode is correct as of time of episode release.Support the showYou can financially support Podcasting 2.0 in Practice here. Thank youWith thanks to:Cover design by The Pink OctopusTheme music City Vibe from KetsaAdditional music Nova Search available on Pixabay