The Next 100 Days Podcast

Ziv Raviv's Micro Niche Podcasts model combines coaching with a full marketing agency (logo design, copywriting, web dev), delivering tangible results and justifying higher fees.Micro-Niche Strategy: Focus on a highly specific niche (3k–20k people) for rapid market entry. The small size enables high-touch outreach, turning a low reply rate (e.g., 2%) into enough collaborators for a full year of content.Podcast as a "Free Party": A podcast is the core tool for building trust and authority. Interviewing niche experts leverages their networks for audience growth and provides a platform for "listening harder" to discover real client needs.The 3-Test Validation Framework: Before committing, validate a niche with three tests: Findability (can you easily find people?), Braggability (will interviewees share the episode?), and Sellability (can you monetize the audience?).Summary of PodcastThe "Super Coaching" ModelZiv Raviv's "Fully Booked Coach" model defines "fully booked" as a sustainable 15–18 retainer clients, a number that avoids burnout.This model evolved from a standard coaching practice to "super coaching," which includes a full marketing agency stack.Rationale: Clients often need execution support, not just advice. This model delivers tangible results (e.g., a new logo) between sessions, justifying higher fees and increasing client retention.Micro-Niche StrategyCore Principle: Serving everyone means serving no one. A micro-niche enables focused, high-impact outreach and rapid market entry.Size Sweet Spot: 3,000 (minimum) to 20,000 (ideal maximum).Rationale: This size provides enough people for outreach but is small enough for high-touch, personalized communication.Findability Test: A niche must be easy to find.High Findability (4.5/5): Dentists, plumbers (use Google Maps, Sales Navigator).Low Findability (1/5): Introverted business owners (no public identifier).Significance: High findability is critical for rapid results (within 100 days).Podcast as a "Free Party"A podcast is the core tool for establishing authority and building trust in a new micro-niche.Strategy: Interview well-known niche experts.Benefit: Leverages their networks for initial audience growth.Benefit: Provides a platform for "listening harder" to uncover the niche's true problems and pivot the service offering accordingly.Monetization: The goal is to sell coaching/services, not ad sponsorships.Rationale: Micro-niches have small audiences (e.g., 100–1,000 downloads/episode), which is insufficient for ad revenue but highly effective for converting a few listeners into high-value clients.Niche Validation FrameworkUse this three-test framework to validate a niche before committing.1. Findability: Can you easily find and contact people in the niche?Example: Women studio photographers (easy via directories).2. Braggability: Will interviewees be proud to be featured and share the episode?Example: Model railway enthusiasts (high).Example: "Ugly Skin Disease Podcast" (low).3. Sellability: Can

Financial Advisor, Lisa Clements from Kansas joins The Next 100 Days podcast to talk about marketing herself as a financial advisor to single women executives.Summary of PodcastIntroductions and Casual ConversationGraham and Kevin welcome Lisa, a financial advisor from Kansas City, to the Next 100 Days podcast. They engage in some lighthearted banter about topics like the lottery, buying slippers, and Lisa's dog before transitioning to the main discussion.Lisa's Background and MotivationLisa shares her journey of leaving a high-powered corporate job. She went from Silicon Valley to return to Kansas City and start her own financial advisory firm. Her focus? single women. She discusses the challenges she faced as an independent woman managing her finances. Lisa wants to provide that support to others in similar situations.Lisa's Approach and QualificationsLisa explains that she has obtained various financial certifications and accreditations. These are so she can provide comprehensive, holistic financial advice to her clients. She emphasises her desire to be a trusted "friend" to her clients. In this way, she guides them through important decisions while respecting their autonomy.Marketing and Reaching the Target AudienceGraham and Kevin provide insights on Lisa's marketing strategy. They discuss the importance of understanding her ideal client, leveraging informational interviews to shape her approach, and exploring educational webinars and content to reach a broader audience beyond her local client base.Potential Business ExpansionThe discussion explores the possibility of Lisa expanding her business beyond her initial 50-client target, potentially through educational initiatives or a virtual/online presence. Kevin and Graham encourage Lisa to consider how her passion for coaching and educating could be leveraged to help more women, while maintaining the personalized service she values.Recap and Closing ThoughtsGraham and Kevin express their appreciation for Lisa's participation and provide some final thoughts, wishing her continued success in her endeavors. They also discuss upcoming guests and topics for future episodes of the podcast.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Mental health expert Dr Fred Moss joins The Next 100 Days podcast to talk about being an un-doctor.Summary of PodcastIntroductions and BanterKevin and Graham introduce their guest, Dr. Fred Moss, a psychiatrist who refers to himself as the "un-doctor". They engage in some lighthearted banter about pets and technical difficulties before welcoming Dr. Moss to the podcast.Dr. Moss' Unconventional ApproachDr. Moss explains his untraditional approach to mental health, emphasising that he does not diagnose or medicate patients. Instead, he aims to help people see that their experiences are a normal part of the human condition, rather than pathological issues that need to be "fixed".The Problem with Psychiatric DiagnosesThe group discusses how psychiatric diagnoses can become a way for people to avoid responsibility for their actions and experiences. Dr. Moss argues that these labels can become a crutch, preventing people from taking ownership of their lives and growth.Embracing the Human ExperienceDr. Moss emphasises the importance of embracing the full range of human emotions and experiences, rather than trying to eliminate or medicate them. He suggests that being "well-adjusted to a profoundly sick society" is not a sign of mental health.Finding Your Authentic VoiceDr. Moss explains how many people learn to suppress their true selves in order to fit in and protect themselves. He encourages finding one's authentic voice and frequency as a path to healing and connection.The Moss MethodDr. Moss outlines his "Moss Method", a list of 20 practices and habits that can support mental and emotional well-being, including gratitude, nature, creativity, and authentic communication.Closing Thoughts and ReflectionsThe group reflects on the key insights from the conversation and the value of Dr. Moss' unconventional perspective on mental health. They discuss how his approach could be applied to support business owners and entrepreneurs. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

DNA Behavior CEO Hugh Massie joins The Next 100 Days podcast to talk about how he is set to transform the way behavioural data can transform financial and sales performance.Summary of PodcastIntroductions and banterGraham and Kevin welcome Hugh Massie, the founder of DNA Behavior, to the podcast. They engage in some lighthearted banter about Hugh's Australian background and his business name spelling.Overview of DNA Behavior's approachHugh explains the core of DNA Behavior's psychometric system. He measures 8 primary traits and 24 sub-traits to build a comprehensive profile of an individual's natural tendencies. He emphasises the importance of understanding people's instinctive behaviours under pressure, not just their learned social behaviours.Applying DNA to teams and organisationsThe group discusses how DNA Behavior's insights can be used to understand the dynamics of teams and organizations, drawing parallels to the characters in the TV show "The Office". Hugh explains how the system helps identify strengths, weaknesses, and potential conflicts within a group.Concerns about privacy and trust Graham expresses concerns about whether people will be willing to surrender the "deeper" aspects of their personality? Hugh addresses this by explaining the importance of psychological safety and how the system is designed to build trust and transparency.Quantifying the business impactHugh outlines how his approach can directly impact a company's financial performance and valuation. This is by helping leaders make better decisions around innovation, cost management, and other key business drivers. He cites data showing a 23% average revenue growth for customers.Potential applications beyond the workplaceThe group explores how his profiling capabilities could be applied to other domains, such as investor screening and selection. Hugh explains how the digital scanning technology allows for profiling large groups of people at scale.Wrap-up and reflectionsGraham and Kevin reflect on the insightful and engaging nature of the conversation, noting the unique capabilities of DNA Behavior's approach. They express interest in further exploring the system and its potential applications. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at 

This podcast discusses alternative ways to wealth management. Rebecca Irey from Austin, Texas, joins to share how she sets people free with generational wealth creation. A fascinating podcast.Summary of PodcastCasual conversation about England, Ireland, and immigrationThe discussion begins with a casual conversation about the differences between England, Ireland, and the UK. Rebecca shares her American perspective that she sees them all as the same, which her Irish friends disagree with. The group debates the nuances of the regions and the local reactions to immigration.Introducing the podcast and guestsGraham and Kevin introduce the "Next 100 Days" podcast and welcome Rebecca as a guest. They establish that the discussion will focus on wealth management from a US perspective, with Rebecca's expertise.Rebecca's background and philosophy on wealthRebecca shares her personal story of growing up on a ranch in South Dakota and experiencing the loss of the family's land due to financial mismanagement. This shaped her views on the importance of understanding financial rules and leveraging money rather than just earning it. She explains her belief that wealth is about having enough to do what you want, when you want.Generational wealth and financial strategiesRebecca describes how she has set up her children and grandchildren to be financially secure, using tools like indexed universal life insurance policies to create generational wealth. She contrasts this with the traditional "earn, save, invest" approach and explains how she helps younger clients leverage their money rather than just accumulating it.Differing perspectives on ownership and controlThe group discusses the philosophical differences between "owning nothing and being happy" versus the traditional Western view of accumulating assets. Rebecca explains how she helps clients control their finances without necessarily owning everything, while Graham and Kevin share their concerns about the potential downsides of that mindset.Reflections on the podcast experienceRebecca provides a positive testimonial about her experience on the "Next 100 Days" podcast, noting that she enjoyed learning different perspectives from the UK-based hosts.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Financial Intelligence. Nikola Jakic from Compass App AI combines your financial data with context to give you confident decision-making.Summary of PodcastIntroductions and backgroundKevin and Graham introduce themselves and welcome their guest Nikola Jakic. Nikola is the founder of a financial AI tool called Compass AI. He provides background on how he came up with the idea for Compass AI based on his experience as a CEO of a software company. Then he discusses the limitations he faced in managing the financial aspects of the business.Overview of Compass AINikola explains that Compass AI combines a company's financial data with business context. Doing this provides insights and recommendations to help founders and fractional CFOs make better decisions. The tool can connect to accounting systems like Xero and QuickBooks, categorise transactions, generate forecasts, and allow users to interact with the data through natural language prompts.Target market and positioningKevin and Graham discuss how Compass AI is positioned to serve small and medium-sized businesses. This as opposed to targeting the enterprise market that many financial software tools focus on. Nikola shares that his initial target audience was founders, but he has also found interest from fractional CFOs who can use the tool to provide more value to their clients.Competitive landscape and growth strategyThe group explores Compass AI's competitive landscape, noting that while there are tools targeting CFOs and larger enterprises. He explains there is less focus on the small business market that Nikola is pursuing. They discuss Nikola's strategy of starting with founders and growing with them as their businesses scale, rather than chasing the enterprise market directly.Recap and next stepsGraham and Kevin provide a positive recap of the discussion and encourage Nikola to continue focusing on his target market and leveraging the natural, conversational style he demonstrated during the podcast. They express enthusiasm for the product and suggest ways Nikola could use snippets of the conversation for marketing purposes.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

John Bush has created a way for businesses to be seen by Large Language Models called Answer Engine Optimisation.Summary of PodcastPodcast milestone and backgroundKevin and Graham discuss reaching their 500th episode of The Next 100 Days podcast. They reflect on their journey over the past 10 years and how the podcast has evolved. They introduce their guest, John Bush, an expert in "Answer Engine Optimisation" (AEO). John will discuss how businesses can optimise their content for AI-powered search engines like ChatGPT.John's background and AEO conceptJohn shares his background, including his experience in telecom, startups, and cloud infrastructure. He explains how he became interested in AEO after seeing the impact of AI on his marketing consultant friend's business. John describes the process of developing an AEO analysis tool. The tool evaluates websites on factors like visibility, accessibility, and authority. The outcome means businesses can make their content more searchable and usable by large language models.The changing landscape of search and AIKevin and John discuss the declining importance of traditional Google search and the growing prominence of AI-powered search tools like ChatGPT. They explore how businesses need to adapt their content and website structure to be more easily understood and referenced by these new search engines, rather than just optimising for Google.Practical applications of AEOJohn demonstrates a tool his team has developed that can automatically analyse a company's competitive landscape and provide insights based on the data, without relying on the company to manually gather and synthesise the information. He explains how this type of AI-powered analysis can be applied to various business functions, such as RFP responses and lifetime value calculations.Challenges and considerations around AI-generated contentKevin raises concerns about the potential risks of using AI-generated content, such as the ability to verify the accuracy and provenance of the information. John discusses efforts to address these issues, including watermarking content and providing audit trails for AI-powered decisions.The future of AI in businessJohn and Kevin discuss the broader implications of AI in the enterprise. They cover the importance of data stewardship, security, and the role of human expertise in augmenting AI capabilities. They explore how AI can be used to automate and enhance various business processes, while also highlighting the need to carefully manage the integration of these technologies.Wrap-up and reflections on the podcastKevin and Graham reflect on the evolution of The Next 100 Days podcast over the past 10 years, noting the shift in focus towards AI and technology. They express their enthusiasm for continuing the podcast and exploring the latest developments in this rapidly changing landscape.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you...

Dan Norcross helps landlords, investors, and agents across Cheshire and the North West maximise property Income. There is hassle-free income and exceptional returns through expert property management, guaranteed rent, and serviced accommodation solutions. Tune into episode 499 of The Next 100 Days podcast to get the insights from Dan Norcross.Summary of PodcastIntroductions and backgroundKevin and Graham welcome Dan Norcross to the podcast. Dan introduces himself as a property entrepreneur who has been in the business for less than a year. He has already built up a portfolio of 6 rental properties. He explains that he is focused on the "rent to serviced accommodation" model. This provides short-term housing for contractors working on a major construction project in the local area.Scaling the rent to serviced modelDan discusses how he has been able to scale his rent to serviced model quickly. He leverages investor financing to acquire additional properties. He explains the economics of the model, noting that he is able to generate around £1,000-£2,000 per month in profit per property. Dan also shares his plans to expand into other property investment strategies like title splits and purchase lease options.Attracting investor capitalDan describes how he has been able to raise significant investor capital, around £400,000 over the past 6 months, to fund his various property deals. He discusses his approach to pitching deals and structuring the investments to provide attractive returns for his investors, often in the 30-50% range.Diversifying into larger, more complex dealsDan shares that he is now looking to take on larger, more complex property deals, including a title split project on a block of flats in Devon. He explains the mechanics of the title split strategy and how it can add significant value. Dan also discusses a purchase lease option he is pursuing on a hotel in Scotland, which will involve raising £140,000 from investors.Mitigating risks and ensuring business continuityKevin raises the question of what would happen if something were to happen to Dan, noting that he is a single point of failure in the business. Dan acknowledges this as a potential risk and agrees that he should consider putting safeguards in place, such as partnering with a management firm to ensure business continuity in the event of an unexpected absence.Recap and closing thoughtsGraham and Kevin reflect on the interesting and innovative property investment strategies that Dan has shared, noting that it has opened their eyes to new models beyond the traditional buy-to-let approach. They express admiration for Dan's ability to structure win-win deals that benefit investors, tenants, and himself, and wish him continued success in his property ventures.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing...

Etinosa said she doesn't have a nickname, but we felt she is the Pricing Maven! Get ready for some deep pricing insights on this week's episode of The Next 100 Days Podcast.Summary of PodcastPricing psychology discussionEtinosa, an expert in pricing and behavioural economics, discusses her approach to helping companies optimise their pricing strategies. She explains the "decision-offer pricing framework" which involves mapping monetisation zones, conducting pricing research, framing the pricing, and continuously testing and adjusting. Etinosa emphasises the importance of understanding customer psychology and value perceptions when setting prices.Competitive advantageEtinosa describes how companies often make the mistake of letting their sales team prioritise velocity over profitability, leading to excessive discounting. She explains how her team works to align the departments—sales, marketing, finance, and product— to develop a cohesive pricing strategy that captures the true value delivered to customers.Pricing tactics and frameworksEtinosa discusses specific pricing tactics and frameworks, such as using "decoy pricing" to steer customers towards a preferred option, and the importance of understanding reference points and how customers evaluate value. She provides examples of how her team has helped clients reframe their pricing to be more effective.Etinosa's background and interestsEtinosa shares that in addition to her consulting work, she is also involved in real estate investing and financial counselling for individuals, which she finds very rewarding. She discusses how her background in behavioral economics informs her work.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Website Design agency "ALT Agency" was founded by Craig Murphy in 2005 and has grown to a team of 16, and is poised for significant expansion. In this podcast, we explore website design and what to consider in the age of AI.Summary of PodcastKey TakeawaysCraig, a neurodiverse founder with autism, has successfully built the agency by leveraging his strengths and adapting his leadership styleThe web design industry is evolving with AI, requiring agencies to educate clients and adapt strategies for brand building and search optimizationALT Agency Background and GrowthFounded by Craig Murphy in 2005-2006Currently has 16 team members, recently added 5 new hiresExpanding business development, development, design, paid media, and SEO teamsShifted from a Microsoft-style company culture to a more diverse team with varied personalitiesWeb Design Industry EvolutionShift from in-person meetings to efficient Zoom calls post-COVIDIncreased focus on ROI, lead generation, and conversion optimizationGrowing importance of AI in search and content creationNeed for educating clients on AI's impact on web presenceALT Agency's Unique Selling PointsThree pledges: on budget, on time, and client satisfaction guaranteeMoney-back guarantee if clients are unsatisfied with designsFocus on high-end, luxury feel in their own website redesignStrong project management process to ensure client satisfactionCraig's Leadership JourneyRecently diagnosed with autism, which has influenced his approach to businessNaturally gifted in coding and project managementLearned to delegate responsibilities and trust team membersWorking with an executive director to structure the business for growthClient Base and ServicesMix of local Birmingham clients for smaller projectsNational clients for larger e-commerce and maintenance projectsSpecialising in web design, development, and digital marketing servicesFuture Growth and StrategiesInvesting in team expansion ahead of anticipated growthFocusing on brand building through podcasts and media appearancesExploring AI-driven solutions for web design and customer interaction The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at 

Ann shares how reading the book Think and Grow Rich by Napoleon Hill in 1979 was a pivotal moment that set her on a path of personal and professional growth. Her credentials are long and impressive. Above all, she has an abiding personal commitment to serve.Summary of the PodcastIntroductionsThe meeting begins with casual introductions and small talk between the three participants - Graham, Kevin, and Ann. They discuss Ann's background, her impressive construction career, and her work in personal development coaching.Ann's journey and the power of goal-settingAnn shares how reading the book "Think and Grow Rich" by Napoleon Hill in 1979 was a pivotal moment that set her on a path of personal and professional growth. She explains her approach of helping clients get clear on their financial goals, create a plan of action, and hold themselves accountable through mastermind groups.The 100-day mindset and continuous improvementThe group discusses the "Next 100 Days" concept that Kevin and Graham use, focusing on setting achievable short-term goals rather than just long-term visions. Ann emphasizes the importance of an ongoing journey of growth and improvement, rather than just aiming for a final destination.Retirement, purpose, and leaving a lasting legacyThe group explores Ann's perspective on retirement, which for her means having the freedom to do what she wants, when she wants. She shares her vision of continuing to serve and impact lives well into her 90s, guided by a strong sense of purpose and mission.Ann's mission to support Black women in constructionAnn shares her passion for creating opportunities and representation for Black women in the male-dominated construction industry. She discusses founding the National Association for Black Women in Construction to provide a supportive community and open doors for the next generation.Recap and final thoughtsKevin and Graham reflect on the key insights from the conversation, emphasizing the importance of having a clear dream or vision, and challenging listeners to identify their own dreams. They express admiration for Ann's work and the positive impact she is making.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on 

Callum Gracie, founder of Otto Media and GIAI, is an expert in SEO & AI. On this podcast he shares an inspiring journey from professional musician to SEO & AI expert. Before COVID-19, Callum worked as a trumpet player and manager for The Bake Boys Band in Australia, booking over 500 events annually and managing approximately 100 creative professionals. When the pandemic hit, Callum lost everything due to severe Australian lockdowns that restricted events to 30-40 people. This crisis forced a career pivot into DJing (which was more pandemic-resistant as a one-person show) and eventually into digital marketing, where Callum now leads a team that has grown from 2 to 12 people in just 12 months.Summary of the PodcastThe Evolution of SEO in the AI AgeCallum emphasised that traditional SEO tactics are becoming less effective as AI transforms how people search for information. Key points about this evolution:People can now get answers directly from AI tools without visiting websitesTechnical SEO remains important as a foundation but is no longer enoughContent marketing and authentic storytelling are becoming crucial differentiatorsDigital PR is increasingly valuable - getting mentions from authoritative sources helps establish credibility with AI systemsBusiness owners should focus on the EEAT guidelines (Experience, Expertise, Authority, and Trust)Optimize for Bing, not just Google, as ChatGPT uses Bing's search API to find relevant informationLeveraging AI for Business GrowthCallum shared several practical applications of AI for business:Used ChatGPT to analyze and improve sales funnels for clientsCreated AI-generated promotional imagery (including a branded vehicle with local landmarks) for a client websiteDeveloped AI workflows with a data scientist partner to analyze complex datasetsUsed AI to identify target journalists and publications for digital PR effortsCreated project-specific AI agents that understand brand voice and specific business needsClient Selection PhilosophyCallum emphasised the importance of working with the right clients:"Find your ideal client...figure out who you like"Turns away more potential clients than acceptedSeeks partnership relationships with deep trust and common goalsValues clients who are excited about the work and aligned with the company's approachFocuses on being "relentlessly honest" with both clients and oneselfAction Items[ ] Implement EEAT guidelines on websites to establish credibility (Experience, Expertise, Authority, Trust)[ ] Consider optimising for Bing search in addition to Google[ ] Focus on getting reputable publications and websites to mention and link to your business[ ] Incorporate authentic storytelling and personal elements into marketing content[ ] Explore how AI can automate repetitive customer communications (like annual service reminders)Future of MarketingGraham described the current moment as a "gold rush" for AI implementation in marketing. Callum agreed but suggested Australian businesses are generally a few years behind the US and UK in adoption. The most successful approach combines authentic content marketing with strategic digital PR, focusing on building relationships with journalists and creating shareable stories that demonstrate expertise and build authority. The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely...

Bilal Jogi is the marketing director of the Royal Nawaab Pyramid Indian restaurant in Stockport. It's the biggest in the UK. He markets at scale and this podcast contains some of the secrets as to why they have hit the ground running in this iconic building.Summary of the PodcastIntroduction to Bilal Jogi and the Royal Nawab PyramidBilal Jogi, the marketing director for the Royal Nawab Pyramid / Royal Nawaab Group restaurant chain, is introduced. He provides an overview of the group's affordable luxury Indian/Pakistani cuisine concept, featuring a large buffet with live cooking in open kitchens.The iconic Stockport Pyramid restaurantBilal discusses the group's recent takeover and transformation of the iconic Stockport Pyramid building, which had been derelict for years. He shares details on the scale of the project, the local suppliers and craftspeople involved, and the challenges of filling such a large space.Marketing and customer experience strategiesBilal explains the group's innovative marketing approach, focusing on building anticipation and curiosity through social media, influencer partnerships, and providing an exceptional customer experience. He emphasizes the importance of great service, a diverse menu, and creating reasons for customers to return.Expansion plans and target demographicsBilal outlines the group's expansion plans, including a focus on corporate catering and events, as well as potential future acquisitions like a golf course or hotel. He also shares insights into the group's target customer demographics, which are predominantly non-Asian families.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Over the last ten years, Jamie has been growing a business from the ground up with no outside investment, working with councils across London and the South East to house hundreds of vulnerable people. These days, he is also investing in tech and buying businesses, so he's got a fair few stories, lessons, and scars to share.Summary of the PodcastJamie's entrepreneurial journeyJamie shares how he has been an entrepreneur from a young age, starting with selling items at a wedding as a child. He continued pursuing various business ventures throughout school and university. However, he eventually dropped out of university to focus on his entrepreneurial pursuits.Growing a business - By providing social housingJamie explains that he co-founded a business with his father that provides social housing for local authorities, working with families in need of temporary accommodation.Diversifying into other investmentsIn addition to the social housing business, Jamie has also invested in a social networking app startup. He shares that over the years, he has been involved in a variety of other business ventures, though not all have been successful.Lessons learned and keys to successJamie reflects on some of the key lessons he has learned as an entrepreneur, including the importance of focus, building the right team and management. It is important to be willing to take action rather than overthinking opportunities.Launching a podcast - "Driven"Jamie discusses his recent launch of a new podcast called "Driven" which features interviews with entrepreneurs, business owners, and others pursuing their purpose. He shares the goals and approach behind the podcast.Leveraging personal branding and AIJamie explains his focus on building his personal brand and leveraging AI tools to be more efficient in his business and podcast efforts. He sees this as an important part of pulling in new opportunities.Future plans and prioritiesLooking ahead, Jamie shares that his main priorities are continuing to grow his property business, especially through acquisitions, while also scaling his podcast and personal brand initiatives. He acknowledges the challenge of juggling all these priorities.Closing thoughts and reflectionsThe hosts, Graham and Kevin, provide their final thoughts on the conversation, praising Jamie's entrepreneurial drive and ability to take action, while also noting the importance of building the right team and processes to support rapid growth.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads, and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on 

Bizzics is a combination of physics and business. Our guest Chip Higgns is the author of The Bizzics Way. He's a business strategist, leadership coach, and former banking executive with over 35 years of experience helping small business owners.Summary of the PodcastExplaining the "Bizzics Way" conceptChip explains that "Bizzics" refers to applying the physics law of momentum to business. He was inspired by the idea of momentum being crucial in business, and worked with a physicist friend to better understand the underlying physics principles.Momentum, energy, and velocity in businessChip delves into how the concepts of mass, velocity, and energy relate to business. He discusses the importance of entrepreneurial energy and passion, as well as the need to define clear direction, distance, and timeframes (velocity). He also explains how "mass" in business relates to the density and uniqueness of the value proposition.Scaling coaching through AIChip shares that he has developed an AI-powered coaching platform called "Expert Loop" to make his expertise more accessible and scalable to small businesses. He explains how the AI is trained on his book content to provide on-demand guidance and planning support.Recap and closingThe hosts, Graham and Kevin, recap the key insights from the conversation, particularly around Chip's innovative approach to scaling coaching through AI. They express appreciation for Chip's perspective and the valuable discussion.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Katrena is an expert in personal brand development and the founder of the Business Mentor Institute. A leader in business mentoring with over 25 years’ experience, Katrena transforms professionals into industry leaders and is a pioneer in personal brand development and business mentoring. As the creator of the acclaimed Becoming the Expert methodology, Katrena has guided thousands of aspiring consultants, coaches, and executives to build thriving, purpose-driven businesses.Summary of the PodcastKey TakeawaysKatrena offers a unique 12-month coaching program with unlimited access, focusing on building personal brand businessesHer approach includes creating multiple income streams (book, speaking, training, coaching, facilitation, consulting) for clientsKatrena emphasizes the importance of addressing psychological barriers and balancing masculine/feminine energies in entrepreneurshipThe podcast hosts reflect on the value of personal branding through podcasting vs. book writingKatrena's Coaching Approach12-month program with unlimited access for clientsFocuses on deep, meaningful relationships rather than arm's-length coachingMaximum of 20 clients per year, with groups of 5 active at a timeFirst 90 days involve heavy lifting: building assets (book, website, brand, signature program, social media)Combines business strategy with therapeutic coaching to address psychological barriersPersonal Brand Business DevelopmentCreates 7 streams of income for clients: book, speaking, training, coaching, mentoring, facilitation, consultingWrites the client's book in 7-30 days, based on a two-day kickoff sessionBuilds website, brand, and signature program (valued at $5k-$20k)Targets both career transitioners (often 50+ years old) and young entrepreneursTherapeutic Coaching ElementsAddresses introvert vs. extrovert challengesBalances masculine and feminine energiesTackles limiting beliefs from childhood experiencesUses a light trance state to access the unconscious mind for rapid changePublic Speaking and TED TalksKatrena prefers a free-flowing, channeled speaking styleFound TED Talk format too restrictive and memorization-heavyTrains clients to speak confidently without scripts or extensive memorizationPodcast vs. Book for Personal BrandingHosts reflect on podcasting as a potentially quicker route to personal brandingPodcasts offer exposure to new audiences and showcase a personality more easilyBooks are still valuable as "expensive business cards" and confidence-buildersThe Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering Answer Engine Optimisation that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of 

Mortgage & Property Diva, Chanelle Aristide has recently created a unique report covering Mortgages and Property south of London. Chanelle brings a wealth of experience in supporting clients and businesses with high-value property transactions, securing mortgages, insurance, and financial solutions. She has a strong background in project management, PR, and marketing. This diverse experience, including a previous career performing live in the music industry, has equipped her with the ability to connect with people from all walks of life.Summary of the PodcastIntroduction and background on ChanelleGraham and Kevin welcome Chanelle, who runs the Mayfair Mortgage Co., a boutique mortgage and financial consultancy that serves high net worth and ultra-high net worth clients. Chanelle discusses her background in performance, PR, marketing, and real estate, and how she has combined these interests into her current business.Challenges in the mortgage and property marketChanelle discusses some of the unique challenges that high-net-worth individuals can face in securing mortgages, such as complex financial arrangements and the need to provide detailed information to lenders. She also touches on broader issues in the property and construction sectors.Importance of relationships in high-net-worth financeGraham and Chanelle emphasize the importance of building strong relationships with high-net-worth clients, as well as with lenders and other industry contacts. This personal touch is key to Chanelle's approach in serving her target market.Chanelle's "Diva Mortgage and Property Report"Chanelle discusses her upcoming "Diva Mortgage and Property Report", which will feature insights and analysis presented in a unique, entertaining style that reflects Chanelle's personality as a "diva". The report will include song titles as section headings and other creative elements.Chanelle's future plans and embracing changeIn response to Graham's question about her future plans, Chanelle expresses a positive outlook on embracing change, including the rise of AI, and the importance of being adaptable and continuously learning new skills.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Personal Growth expert Francie Jain helps individuals and organisations grow through expert-led, group-based learning. Francie began raising nigh on half a billion dollars for hedge funds. Along the way, she identified a major gap: professionals at pivotal moments often lack accessible, high-impact support. That insight drove her to launch three ventures focused on human development—including Terawatt, which is now helping companies tackle burnout, improve retention, and elevate leadership through soft skills training.Summary of the PodcastIntroductions and backgroundGraham and Kevin introduce themselves and welcome their guest Francie Jain, founder of the coaching platform TeraWatt. They discuss Francie's background, including her experience working in a hedge fund and founding TeraWatt, as well as her location in Connecticut near New York City.Group coaching model and benefitsFrancie explains TeraWatt's group coaching model, which aims to reduce employee turnover and associated costs for organizations. She highlights how group coaching can build psychological safety, improve communication, and develop employees' skills more cost-effectively than one-on-one coaching.Measuring impact and ROIFrancie shares case studies demonstrating the significant financial impact of reducing employee turnover, with one organization saving $32 million per year by lowering turnover from 24% to 4% through group coaching. She emphasizes the importance of measuring key metrics to demonstrate the value of coaching investments.Integrating AI and chatbotsGraham proposes integrating AI chatbots and language models to enhance the coaching experience, such as by providing personalized support and analysis. Francie is intrigued by the potential, noting the need to balance AI and human interaction for optimal results.Wrap-up and next stepsFrancie and the hosts discuss Francie's goals for growing TeraWatt, including her focus on building relationships and helping clients achieve "aha" moments. They agree to stay in touch and explore potential collaboration opportunities.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com

Jeff Bemis runs 1031 Specialists. 1031 Specialists help real estate owners swap one investment property for another to defer taxes and grow rich.Summary of the PodcastIntroduction to 1031 SpecialistsJeff Bemis, co-founder of 1031 Specialists, is introduced. 1031 Specialists helps real estate investors in the United States leverage a tax code section called 1031 to defer capital gains taxes when selling and reinvesting in investment properties.Overview of 1031 ExchangesJeff explains how 1031 exchanges work - if an investor sells an investment property and reinvests the proceeds into a new investment property, they can defer paying capital gains taxes. This provides a unique tax advantage compared to other financial assets like stocks. The 1031 code has existed for over 100 years and is widely used by real estate investors.Benefits and Rationale of 1031 ExchangesThe 1031 code was originally intended to encourage the productive use of farmland by allowing farmers to defer taxes when expanding or relocating. Over time, it has expanded to incentivize real estate investment and development in underserved areas. The deferred taxes must eventually be paid, but the ability to build wealth through tax-deferred reinvestment is a major benefit.Comparison to UK Tax RulesKevin compares the 1031 exchange rules in the US to the capital gains tax rollover relief in the UK, noting that the US has a much higher estate tax exemption limit compared to the UK, making 1031 exchanges even more advantageous for building generational wealth.1031 Specialists' Business Model1031 Specialists' core business is acting as a qualified intermediary to facilitate 1031 exchanges, safeguarding client funds and ensuring transactions comply with IRS rules. They have built a team with deep expertise in real estate and 1031 exchanges to provide efficient service to clients.Competitive Landscape and Growth OpportunitiesJeff notes that while there is competition, 1031 Specialists has become one of the larger players in their niche. They see significant white space in the market, as many individual real estate investors are unaware of or underutilize 1031 exchanges. Educating this market is a key focus for their growth.Leveraging Technology and AI1031 Specialists has built their own AI tool to provide automated answers to common 1031 exchange questions, recognizing that while AI can be helpful, the real estate industry tends to be a late adopter of new technologies. They are focused on using technology to improve internal efficiency and client experience.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search.Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find...

David Anderson helped found Off Madison Avenue, an advertising agency, nearly 27 years ago. He is a strategic leader with a passion for driving growth, solving complex problems, and inspiring teams to achieve excellence. David is this week's guest on The Next 100 Days Podcast.Summary of the PodcastKey TakeawaysLaunching the podcastGraham and Kevin prepare to record an episode of their "Next 100 Days" podcast, noting they don't do much pre-planning and just let the conversation flow. They welcome David Anderson, founder of the advertising agency "Off Madison Avenue", to be their guest.Origins of Off Madison AvenueDavid shares the story of how he and his business partner started Off Madison Avenue after he was unexpectedly fired from his previous agency job. They decided to strike out on their own and build the type of agency they wanted, focusing on providing high-quality work at more affordable prices than New York-based agencies.Transforming challenger brands David explains Off Madison Avenue's approach of working with "challenger brands" - companies that are hungry, think differently, and want to disrupt their industries. The agency aims to help these brands transform and become market leaders.Successful campaigns and brand experiencesGraham and David discuss some of Off Madison Avenue's successful campaigns, including a viral social media effort featuring Barbie dolls for the Arizona Office of Tourism. They emphasize the importance of creating memorable brand experiences for customers.Navigating risk and brand evolutionThe group explores the balance between taking risks to transform a brand versus making missteps that can backfire. David cautions that brands need to deeply understand their customers to determine the appropriate level of risk, and not just try to be "politically correct".Advice for building a brandDavid provides advice for small business owners and entrepreneurs on building their brands, emphasizing the importance of constantly evolving their team and leadership, hiring the right "who's" (not just relying on loyalty), and positioning the business for long-term 10x growth rather than just 2x.The Next 100 Days Podcast Co-HostsGraham ArrowsmithGraham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, where he introduces AI Agents that you can talk to, that increase engagement, dwell time, leads and conversions. Now, Graham is offering a Generative Engine Optimisation Website Auditor that gets you ready to be found by LLM search. Try searching for suppliers of UK High Net Worth data in the UK on ChatGPT!Kevin ApplebyKevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com