Just a Couple of Dentists

Ask three team members how to complete the same task. If you get three different answers, you don't have a system...you have habits. That's why Alex created Milo...to help out dental offices standardize checklists, recurring tasks, and workflows so everyone is on the same page. Learn more at https://go.startmilo.com/jacd This Week's Episode   What if one weekend and $2,000 worth of free coffee could bring 30 new patients into your dental practice? Dr. Cody Boals joins us to talk about the grassroots marketing strategies he used to grow Kissing Camels Family Dentistry from a startup with zero patients. He breaks down exactly how his coffee giveaway worked, why some of his other marketing ideas completely failed, and how he thinks about deciding what’s actually worth trying. We also get into free athletic guards, community events, working with marketing companies, tracking ROI, and why dentists shouldn't completely outsource responsibility for growing their practice. Plus, we brainstorm a few increasingly questionable marketing ideas of our own. In this episode: 00:02:47 – The $2,000 coffee marketing idea 00:06:05 – How buying coffee led to 30 new patients 00:10:50 – What the coffee campaign actually cost 00:13:33 – Grassroots marketing ideas we tried at our startups 00:19:26 – When grassroots marketing is actually worth your time 00:22:21 – Cody’s marketing idea that completely flopped 00:24:03 – Getting new patients by giving away free athletic guards 00:26:13 – Why most dentists don’t follow through on marketing ideas 00:31:40 – Marketing ideas Cody still wants to try 00:45:16 – Why you sometimes just have to try the dumb idea Sponsor Shoutouts A big thank you to our sponsors for making this episode possible! 🖥️ Darkhorse Tech – Dental IT done right. From managed IT and cybersecurity to HIPAA compliance and cloud solutions, Darkhorse helps practices keep their technology running smoothly. JACD listeners get their first month FREE. https://www.darkhorsetech.com 💳 Nadapayments – Stop overpaying for credit card processing. JACD listeners get $25/month pricing, 1.5% processing, and $0.25 debit transactions. 🌐 https://www.nadapayments.com Check out their savings calculator to see how much money you are leaving on the table by not switching to nadapayments! https://nada-calculator-dentalpractice.netlify.app/ Connect with Us If you got something out of this episode, the best way to support the show is to share it with another dentist. Thanks for listening!  

One of the easiest ways to find holes in your systems? Ask different team members how they complete the same task. If every answer is a little different, your systems are living in people's heads instead of your practice. That's why Alex created Milo...to standardize checklists, workflows, and recurring tasks across your entire practice. Learn more HERE. This Week's Episode How good is your team really at answering the phone? In this episode, we put Stacy DiDonato, a practice performance coach with more than 30 years of dental industry experience, to the test with real calls dental offices get every day. Eric plays the patients. Stacy has to get them scheduled. We role-play everything from the easy new patient looking for a cleaning to the price shopper asking, “How much is a crown?” Then we stop the calls along the way to break down exactly why Stacy says what she says. We get into how to take control of a call without sounding scripted, why you shouldn’t lead with insurance, the questions your front desk should be asking, how to handle out-of-network patients, and the small language changes that can completely change a conversation. We also talk about where AI receptionists fit into all of this, why complicated dental calls are still difficult for AI, and how AI can actually be used to train your team on phone skills. This was one of our favorite episodes to record and we hope you enjoy it! Sponsor Shoutouts A big thank you to our sponsors for making this episode possible! 🖥️ Darkhorse Tech – Dental IT done right. From managed IT and cybersecurity to HIPAA compliance and cloud solutions, Darkhorse helps practices keep their technology running smoothly. JACD listeners get their first month FREE. 🌐 https://www.darkhorsetech.com 💳 Nadapayments – Stop overpaying for credit card processing. JACD listeners get $25/month pricing, 1.5% processing, and $0.25 debit transactions. 🌐 https://www.nadapayments.com Check out their savings calculator to see how much money you are leaving on the table by not switching to nadapayments! https://nada-calculator-dentalpractice.netlify.app/ Connect with Us If you got something out of this episode, the best way to support the show is to share it with another dentist. Thanks for listening!

Every office slowly drifts. Checklists get skipped. Processes change. Before long, nobody remembers the "right" way to do things. That's exactly why Alex created Milo, an app that helps your team follow checklists, complete recurring tasks, and stay accountable. Learn more HERE! This Week's Episode Clear aligners can feel simple… until you’re halfway through a case wondering what the hell happened. Dr. Matt Standridge is back to break down one of the biggest reasons dentists get frustrated with aligners: case selection. We talk about why some cases are much more predictable than others and how understanding a few basic principles can keep you out of refinement hell. We discuss: Why aligners only work by pushing on teeth What attachments are actually doing The best clear aligner cases for dentists to start with Why crowding, deep bites, and narrow smiles are often “green light” cases How a hidden Class II can get you into trouble Why beginners should stay away from Class III cases When IPR makes sense—and when it might not Why some 20-tray cases turn into another 20+ trays of refinements How treating a deep bite can address more than simply giving someone a night guard A simple green light, yellow light, red light approach to case selection If you’ve wanted to do more clear aligners but aren’t always sure which cases you should actually take on, this episode gives you a much simpler way to look at them. Special Offer for Our Listeners Matt is offering our listeners $500 off his online Ortho course! Use coupon code JACD26 at https://orthodonticxp.com/ to save $500. Sponsor Shoutouts A big thank you to our sponsors for making this episode possible! 🖥️ Darkhorse Tech – Dental IT done right. From managed IT and cybersecurity to HIPAA compliance and cloud solutions, Darkhorse helps practices keep their technology running smoothly. JACD listeners get their first month FREE. 🌐 https://www.darkhorsetech.com 💳 Nadapayments – Stop overpaying for credit card processing. JACD listeners get $25/month pricing, 1.5% processing, and $0.25 debit transactions. 🌐 https://www.nadapayments.com Check out their savings calculator to see how much money you are leaving on the table by not switching to nadapayments! https://nada-calculator-dentalpractice.netlify.app/ Connect with Us If you got something out of this episode, the best way to support the show is to share it with another dentist. Thanks for listening!

Ask three team members how to complete the same task. If you get three different answers, you don't have a system...you have habits. That's why Alex created Milo...to help out dental offices standardize checklists, recurring tasks, and workflows so everyone is on the same page. Learn more at https://go.startmilo.com/jacd This Week's Episode Dr. Mike Costa is on pace to do 500 full arches this year. But he didn’t start out as an implant dentist doing hundreds of cases. Mike and Eric actually crossed paths years ago as dentists in the Navy. After leaving the military, Mike found his way into a fee-for-service practice in Knoxville, Tennessee, where a partnership with the right mentor helped completely change the direction of his career. Today, Mike says he’s the #1 Yomi robotic implant surgeon by volume and has built a team capable of completing 6–10 full arches every week. We talk about how he went from doing bread-and-butter dentistry to becoming the dentist other dentists refer complex cases to, why working Fridays became an unexpected growth strategy, and how adding IV sedation, robotic surgery, digital workflows, and an in-house lab allowed the practice to keep increasing its implant volume. Mike also walks us through what actually happens when a full-arch patient enters his practice—from the initial consultation and 3D facial scans to AI smile design, robotic implant placement, photogrammetry, and delivering a fixed set of teeth within 24 hours. Sponsor Shoutouts A big thank you to our sponsors for making this episode possible! 🖥️ Darkhorse Tech – Dental IT done right. From managed IT and cybersecurity to HIPAA compliance and cloud solutions, Darkhorse helps practices keep their technology running smoothly. JACD listeners get their first month FREE. https://www.darkhorsetech.com 💳 Nadapayments – Stop overpaying for credit card processing. JACD listeners get $25/month pricing, 1.5% processing, and $0.25 debit transactions. 🌐 https://www.nadapayments.com Check out their savings calculator to see how much money you are leaving on the table by not switching to nadapayments! https://nada-calculator-dentalpractice.netlify.app/ Connect with Us If you got something out of this episode, the best way to support the show is to share it with another dentist. Thanks for listening!

One of the easiest ways to find holes in your systems? Ask different team members how they complete the same task. If every answer is a little different, your systems are living in people's heads instead of your practice. That's why Alex created Milo...to standardize checklists, workflows, and recurring tasks across your entire practice. Learn more at https://go.startmilo.com/jacd This Week's Episode Signing a lease for your dental practice seems pretty straightforward… until you realize how much control your landlord can actually have over your business. We sat down with Stephen Strecker of Tower Realty to talk about how dental real estate has changed since COVID and where the biggest opportunities are for dentists today. Stephen breaks down why personal guarantees have become so common, how the wrong assignment language can cause major problems when you eventually sell your practice, and why the rent you negotiate isn't even close to the whole story once triple nets and CAM charges get involved. We also get into why prime retail space has gotten so expensive, whether paying more for visibility is actually worth it, and the surprising opportunity Stephen is seeing in office space right now. We cover: • How dental leasing has changed since COVID • Why landlords are asking for personal guarantees • The lease provision that can create problems when you sell • Why dentists are competing with restaurants and national retailers for space • Retail vs. office space for a dental practice • Why $40/sq. ft. rent might actually cost you closer to $55/sq. ft. • What triple net and CAM charges actually pay for • How to protect yourself from rapidly increasing landlord expenses • Whether dental rents will keep going up • Why the market may finally be shifting back toward tenants Plus, Alex and Eric revisit the tiny 1,250-square-foot practice Alex started in and somehow managed to squeeze five operatories into. Sponsor Shoutouts A big thank you to our sponsors for making this episode possible! 🖥️ Darkhorse Tech – Dental IT done right. From managed IT and cybersecurity to HIPAA compliance and cloud solutions, Darkhorse helps practices keep their technology running smoothly. JACD listeners get their first month FREE. 🌐 https://www.darkhorsetech.com 💳 Nadapayments – Stop overpaying for credit card processing. JACD listeners get $25/month pricing, 1.5% processing, and $0.25 debit transactions. 🌐 https://www.nadapayments.com Check out their savings calculator to see how much money you are leaving on the table by not switching to nadapayments! https://nada-calculator-dentalpractice.netlify.app/ Connect with Us If you got something out of this episode, the best way to support the show is to share it with another dentist. Thanks for listening!