dnsUNFILTERED

Think you've cracked sales? Think again marketing's just getting started. Mikey Pruitt hosts Vincent Roberts, a seasoned sales guru, as they unpack the blurred lines between sales and marketing. They reveal how personal branding and authentic messaging can turn leads into loyal customers. AI is highlighted as a powerful ally but human creativity still rules the game. Vincent stresses that pricing transparency and a strong online presence build trust and boost conversion. The duo outlines why finding a niche and mastering soft skills are non‑negotiable for modern business success. - Sales and marketing blend, so brand your story before you pitch. - Clear, customer‑focused messaging is the fastest path from lead to sale. - Open pricing and transparent services win more trust than surprise costs. - A third‑party audit spotlights wasted ad spend and sharpens strategy. - Pinpoint your niche, grow on LinkedIn, and keep human warmth in AI tools. If you found these insights useful, hit subscribe, drop a comment, and share with your network to keep the conversation alive!Chapters00:00 Introduction to Sales and Marketing Dynamics02:46 The Transition from Sales to Marketing05:24 The Merging of Sales and Marketing08:12 The Importance of Authentic Messaging11:10 The Role of AI in Marketing and Sales13:51 The Evolution of Digital Marketing Agencies16:31 Building a Strong Online Presence19:29 Transparency in Sales and Marketing22:08 Common Mistakes in Marketing and Sales25:17 Navigating ADA Compliance in Business26:44 Crafting Effective Homepage Messaging28:40 The StoryBrand Framework for Messaging30:52 Finding Your Niche for Business Success36:43 The Importance of Personal Branding37:08 Developing Soft Skills for Sales43:02 Leveraging LinkedIn for Personal Branding47:23 Content Pillars for Effective Posting

BGP is the invisible muscle that tells your data where to go, but it’s also a tempting target for attackers. Brian walks us through his climb from answering calls to solving global routing puzzles, and explains why misconceptions about BGP can open doors to cyber threats. He dives into the real‑world impact of RPKI and ROA, the security frameworks that need more champions, and how AI is already giving network engineers a data‑driven edge. At the same time, he shows how a strong personal brand and an engaged community can turn niche expertise into a thriving consulting career. - BGP is the backbone of internet routing and a key security hinge. - Misunderstandings about BGP can expose networks to hijacks. - Security tools like RPKI and ROA protect routes but struggle to spread. - AI powers faster diagnosis and smarter network designs. - Building a niche brand and community fuels consulting success. If you found this episode enlightening, hit subscribe, drop a comment, and share it with your network engineering friends! Chapters:00:00 - Introduction to Brian Wilson and the focus on BGP02:29 - How Brian got into network engineering and BGP04:06 - The internet outage caused by BGP and DNS issues05:46 - Decentralization of the internet via BGP and industry control concerns07:09 - Differences between ISP BGP management and enterprise approaches08:08 - Explanation of MPLS VPNs and their role in enterprise networks09:38 - How Brian simplifies complex concepts for broader understanding10:07 - Use of AI to craft technical content and teaching materials11:39 - Building and managing the BGP community on Discord13:31 - The importance of personal branding for consultants and niche experts16:03 - Memes, humor, and community culture in networking17:08 - Future outlook: AI and job security in network engineering20:23 - Essential skills and tools for aspiring network engineers22:49 - Best practices for resilient BGP network design30:45 - Security vulnerabilities in BGP and mitigation strategies33:23 - Notable incidents caused by BGP misconfigurations or hijacks36:00 - How BGP route selection works and its criteria39:19 - Brian’s future plans: consulting and community growth40:26 - Creating courses and resources for detailed BGP learning42:33 - The power of niching down and focusing on BGP44:27 - Words of wisdom for new network engineers and career advice

Dive into the world where hacking meets AI, led by an accidental cybersecurity expert! In episode 47 of dnsUNFILTERED, host Mikey Pruitt sits down with Katie Paxton‑Fear, a former techie who stumbled into cybersecurity. They unpack the overlap of cybersecurity, AI, and education, exploring how API security often goes unseen and why MCP servers are just rebranded APIs with the same hidden vulnerabilities. Katie shares her first hands‑on hacking moment, the rise of open source projects, and what it takes to keep students engaged in a rapidly changing field. Listens walk away with fresh insights on teaching strategies, transparency, and the future of learning in cybersecurity. Takeaways - A chance encounter can spark a career in hacking and security. - APIs are everyday apps that deserve tighter security focus. - MCP servers mask risks; treat them the same as traditional APIs. - Open source deserves more backing; its security fuels our whole ecosystem. - AI is a valuable tool in class but human mentorship keeps learning real. Want to stay ahead in cybersecurity? Subscribe, share, or drop a comment below!Chapters00:00 Introduction to Cybersecurity and AI Research02:41 Accidental Journey into Cybersecurity05:34 Discovering Hacking and Vulnerabilities08:29 Understanding API Security11:08 The Rise of MCP Servers14:17 Risks Associated with MCP Servers17:03 Security Measures for MCP Servers19:36 The Role of Open Source in Security25:31 Funding Open Source Security28:15 The Open Source Community's Response to Security Breaches31:07 The Role of Regulations in Security Transparency31:45 Innovative Teaching Methods in Cybersecurity Education41:20 The Future of Education: Mentorship and Engagement

STUDENTS AND TEACHERS ARE VULNERABLE TIME TO SHIELD THEM! Learn how to build a cyber‑safe school before the next attack hits.Mikey Pruitt sits down with Stephen Epting, a former law‑enforcement officer turned education cybersecurity champion. Together they unpack the rising threat of phishing, the budget crunch that hampers school defenses, and how AI can both help and hurt digital learning. Stephen shares real‑world tactics for teaching kids and staff the fundamentals of online safety, and offers a roadmap for a culture where every student and teacher feels empowered to spot danger. The conversation covers budgeting, remote‑learning challenges, and the future of cyber protection in schools all through the lens of practical, hands‑on experience.- Law‑enforcement skills give a solid foundation for cyber‑security work.- Documentation from investigations is key to tracking and responding to threats.- Schools must meet the tech savvy of students with equally clever defenses.- Student‑led digital safety teams help sustain awareness at all levels.- AI tools offer powerful training and phishing‑detection but require careful oversight.Subscribe, drop a comment, and share this episode so every classroom can stay safe. Chapters00:00 Introduction to Cybersecurity and Law Enforcement Background02:47 Transitioning from Law Enforcement to Education05:27 Cybersecurity in Schools: Protecting Students and Staff08:09 Budgeting for Cybersecurity in Education10:41 Teaching Digital Safety to Students13:19 The Role of Students in Cybersecurity16:06 Phishing Campaigns Targeting Students18:43 Challenges of Remote Learning in Cybersecurity20:46 Conclusion and Future of Cybersecurity in Education21:35 Navigating Proxy Sites and Network Security24:19 Balancing Security and Convenience in Education26:52 The Role of AI in Education28:45 Cybersecurity Awareness and Training for Educators30:36 Incident Response in Educational Settings32:04 Trends in Cybersecurity Threats in Education34:45 The Impact of AI on Critical Thinking37:38 Staying Informed in Cybersecurity

Ever wondered how a broke kid turned into a cybersecurity rockstar? One guy’s relentless obsession and killer project showcase changed everything. David Huynh shares the true story behind his rise in cybersecurity starting at 26 and fueled by financial stability, passion, and a drive for personal development. In this episode we cover the full career path: from earning certifications to mastering day‑to‑day SOC analyst duties, and how to communicate the value of cyber defenses to managers. We also dive into today’s biggest threats, including AI‑driven attacks, and why continuous upskilling is essential in a world of skills inflation. - Overcome financial doubts with a clear career strategy that balances money and passion. - Use certifications as stepping stones, but let hands‑on projects do the heavy lifting for your resume. - Master alert triage, incident response, and SOC communication skills that set you apart in every interview. - Stay ahead of social engineering and AI threats by continuously learning and adapting. - Build a personal brand through project showcase and measurable metrics that prove ROI to leadership. Loved the episode? Hit subscribe, drop a comment with your own cybersecurity journey, and share with anyone ready to level up! Chapters00:00 Introduction to David Huynh and Cybersecurity Journey02:46 Motivation and Passion in Cybersecurity04:36 The Balance of Financial Stability and Passion06:55 Discipline and Obsession in Learning09:21 Key Lessons for Breaking into Cybersecurity10:33 The Role of Certifications in Cybersecurity13:20 Showcasing Skills Through Projects16:17 Day-to-Day Life as a SOC Analyst22:58 Differences Between SOC Analysts and Security Engineers24:53 Communicating Cybersecurity Needs to Management27:37 The Importance of Metrics and Dashboards29:12 Current Threat Landscape and AI Risks30:53 The Evolution of Cybersecurity Skills36:44 Navigating Career Growth in Cybersecurity42:35 The Necessity of Continuous Learning and Upskilling47:42 Motivation and Personal Development in Cybersecurity

Unlock the secrets of turning cybersecurity chaos into profit Mikey Pruitt sits down with Jason Slagle to show you how MSPs can thrive in a fast‑moving digital world.In episode 44 of dnsUNFILTERED, Jason shares his journey from DIY AI hacks to building robust DNS filtering solutions. Together they tackle why giving back matters, how knowledge gaps cripple MSPs, and what it really takes to stay ahead of cyber threats. Learn real‑world tactics, vendor‑relationship wins, and the future of AI‑powered workflows all delivered with a fresh, honest tone.Key Takeaways - Giving back builds lasting MSP legacies. - Cybersecurity gaps cost more than you think. - Breadth of knowledge beats deep expertise in a rapidly shifting tech landscape. - AI can automate boring paperwork and spot security blind spots. - Authentic online presence boosts credibility and influence.👉 Subscribe for more MSP wisdom, drop a comment with your biggest challenge, and share this episode with your network! Chapters00:00 The Importance of Giving Back in the MSP Community02:25 Identifying Gaps in MSP Knowledge06:39 The Evolution of MSPs and Their Challenges11:05 The Balance of Breadth vs. Depth in Skills13:13 Cybersecurity: The Third Wheel of MSPs17:43 Strategies for Effective Cybersecurity19:48 The Journey of DNS Filtering and Vendor Relationships22:41 AI and Its Impact on MSPs23:51 Exploring Vibcoding and Its Challenges29:06 The Evolution of AI in Development37:04 AI's Role in Enhancing Human Workflows39:07 Authenticity and Influence in Online Presence42:38 Future Directions for MSPs and Personal Growth

Think espionage is only for spies? Think again learn how counterintelligence is reshaping corporate security. Mikey Pruitt sits down with former Army intel pro Ryan Rambo to explore the hidden world of counterintelligence. Together they break down why corporate security teams need to treat insider threats like real espionage missions, and how tools like 351X software can cut through the noise. Ryan shares stories from the battlefield and how those lessons translate to protecting sensitive data and building a culture of employee reporting.Whether you’re a security exec or an entrepreneur, this episode gives you clear, actionable steps to boost your organization’s intelligence operations. - Counterintelligence stops espionage before it hits your business. - Insider threats come from hidden motives financial, ideological, or just ego. - A military mindset adds rigor to corporate security programs. - Employee reporting is the frontline filter against silent saboteurs. - 351X software turns data clues into decisive counterintelligence actions. If you found this eye‑opening, hit subscribe, drop a comment, and share!Chapters00:00 Introduction to Counterintelligence and Espionage01:52 Understanding Counterintelligence in Business04:09 The Role of Espionage and Insider Threats07:16 Ryan Rambo's Military Career and Transition to Corporate11:02 Interactions with Prisoners and Recruitment13:44 Counterintelligence in Corporate vs. Government17:13 Personality Traits of Insider Threats19:31 The Importance of Data Classification and Cybersecurity22:02 Understanding Security Frameworks and Their Limitations24:40 The Importance of Intelligence in Security Operations26:01 Introducing 351X: A New Approach to Counterintelligence29:46 The Role of Employee Reporting in Security34:28 The Need for Collaboration Between Cybersecurity and Counterintelligence40:38 Counterintelligence in Corporate America: A Growing Necessity44:43 Practical Steps for Businesses to Enhance Counterintelligence

Think Zero Trust is just another compliance checkbox? Think again. In episode 42 of dnsUNFILTERED, host Mikey Pruitt sits down with Tiernan O’Malley, Director of Client Services at Framework Security, to uncover the true power of a Zero Trust culture and the future of AI in cybersecurity. They dive into how visibility and a strong governance framework can turn risk management from a headache into a strategic advantage. If you’re worried about staying compliant while keeping pace with evolving threats, this episode shows you how security awareness training and leadership buy‑in actually protect the bottom line. Learn why AI isn’t just a buzzword, but a crucial tool in building a resilient security culture.Key takeaways - Zero Trust isn’t a checkbox it’s a mindset that starts with people, not policies. - Real visibility into systems equals sharper risk detection and faster response. - AI will be the engine behind future threat hunting, but it needs solid governance. - Interactive, frequent security training keeps teams alert without boring them. - When execs buy into training, it becomes a company‑wide shield. - A security‑first mindset turns risk assessments into smart financial decisions.Enjoying our deep dive? Hit subscribe, drop a comment below with your biggest Zero Trust questions, and share this episode with your network. Chapters00:00 Introduction to Zero Trust and Cybersecurity02:38 Understanding Zero Trust Culture05:35 Navigating Compliance and Risk Management08:06 The Role of AI in Cybersecurity11:01 Governance Framework for AI13:35 Identifying AI Tools in Organizations16:02 Communicating Cybersecurity Risks to Executives18:48 The Importance of Security Awareness Training21:28 Scaling Client Services Effectively24:11 Future Trends in Cybersecurity

Ready to unlock the secrets that make MSPs win? Matt Solomon reveals insider tactics that turn vendors into partners. In episode 24 of dnsUNFILTERED, host Mikey Pruitt sits down with Matt Solomon, co‑founder of BetterTracker and the Channel Program, to explore how the MSP community is reshaping vendor relationships, marketing, and AI use. Matt shares real‑world lessons on building trust, boosting efficiency, and turning a reactive culture into a proactive powerhouse. Whether you’re new to MSPs or a seasoned pro, you’ll walk away with actionable strategies that drive results. - MSPs thrive on collaboration share knowledge to elevate the whole community. - The first 60 days of onboarding are pivotal for keeping new clients loyal. - Efficiency isn’t a buzzword it’s the secret sauce that keeps customers happy. - AI can boost service speed, but staying proactive stops security risks. - Build trust by putting yourself out there visibility equals revenue. Hit subscribe, drop a comment, and share if you found a strategy that could transform your MSP.Channel Program is thrilled to host Holidaze 2025, a fantastic winter giveaway event spanning 10 business days from December 1st - December 12th.Register now to be part of the first round of drawings on Dec 1st!https://info.channelprogram.com/holidaze?utm_campaign=L-O-CP-EV-Holidaze_2025-DNSFilter-1025&_hsmi=390373539 Chapters00:00 Introduction to Matt Solomon and His Ventures02:51 The Unique Nature of the MSP Community05:31 Vendor Strategies in the MSP Space08:19 The Evolution of Channel Program11:17 Sales Lessons for MSPs13:54 Balancing Urgency and Importance in MSP Marketing16:48 Focusing on Business Outcomes for Success23:44 Harnessing AI for Development and Efficiency27:13 The Future of AI in MSPs31:08 Navigating AI Security Risks32:14 Shifting from Reactive to Proactive MSP Culture36:38 Maximizing Efficiency with BetterTracker39:06 The Role of Efficiency in MSP Success40:37 Future Endeavors and Innovations

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Get ready to uncover the mind behind the shield Edna Jonsson shows how curiosity, community, and Capture the Flag shape a cyber career. Edna Jonsson, a veteran cyber‑defender, shares her journey from sock analysis to mentoring bright minds. We dive into Capture the Flag competitions, the latest emerging threats, and why privacy and social engineering are hotter topics than ever. Mikey Pruitt pulls back the curtain on how community support and hands‑on learning turn novices into experts plus a peek into her secret tricks for staying balanced and mentally healthy. - Community is the engine that keeps you motivated and safe in cyberspace. - Curiosity turns every mystery into a learning moment. - Capture the Flag contests make learning fun and realistic. - Hands‑on practice is the fastest way to join the cyber world. - Mentoring solidifies your knowledge and expands the field. If you found this episode inspiring, hit subscribe, drop a comment, and share with a friend.Chapters00:00 Introduction to Edna Jonsson and Cybersecurity Journey02:47 Challenges and Triumphs in Capture the Flag Competitions05:24 Getting Started with CTFs and Learning Pathways07:56 The Role of Community in Cybersecurity10:37 Emerging Threats in Cybersecurity13:22 Social Engineering and Its Impact16:03 Innovative Approaches to Training and Challenges18:42 Community Engagement and Networking21:12 Privacy Concerns and Practical Tips23:50 AI in Cybersecurity and Future Trends26:36 Managing Burnout and Finding Balance

Uncover the shocking truths that most cybersecurity experts don’t want you to know and how hiring might be sabotaging your security from the start. Mikey Pruitt sits down with Joshua Copeland to dissect the real problems in cybersecurity hiring, the power of people over tech, and how leaders can read business risk like a fortune teller. They peel back the hype around zero trust and AI, showing why culture and clear communication are the real game‑changers. Listeners will walk away with practical advice to build stronger teams, spot overlooked vulnerabilities, and prepare for the AI shifts that are coming. Key takeaways - Hiring practices are misaligned; job ads rarely match what teams really need. - People and processes trump flashy tech in protecting an organization. - Cyber leaders must grasp business risks, not just technical ones. - Zero trust is overplayed; real focus should be on patching and culture. - Knowing your team’s motivations & communication skills is essential. Think you’ve got your cyber defenses in order? Hit subscribe, share your thoughts in the comments, and join the conversation!Chapters00:00 Introduction to Unpopular Opinions in Cybersecurity02:08 The Flaws in Cybersecurity Hiring Practices07:40 Understanding the People and Process in Cybersecurity11:28 The Role of Cybersecurity Leaders in Business15:04 Overhyped and Underhyped Trends in Cybersecurity22:34 The Importance of Cybersecurity Culture28:13 Leadership Development in Cybersecurity33:54 Future Threats and the Impact of AI

Ready to smash the wall of cyber insurance? Discover how MSPs can turn their fears into a competitive edge. In episode 37 of dnsUNFILTERED, host Mikey Pruitt sits down with Will Brooks to talk about Ukon’s mission to make cyber insurance simpler and more accessible.The conversation covers the tough journey from Fifth Wall to Ukon, the gaps MSPs face when navigating insurance marketplaces, and why strong cybersecurity frameworks matter. Will shares practical tips on client education, building trust, and the power of local community networking. If you’re an MSP or a cyber security consultant looking for real‑world strategies, this chat is a gold mine. - Ukon redefines the cyber insurance process for businesses and agents alike. - MFA and solid frameworks boost insurance eligibility like a power‑up. - MSPs that network locally become trusted advisors, not just tech support. - Educating clients on cyber insurance removes guesswork and lowers risk. - Collaboration between MSPs and agents is the next frontier for a safer digital world. Smash that subscribe button, share the knowledge, and drop a comment below if you’re ready to build stronger cyber defenses!Chapters00:00 Introduction to Scaling the Wall Podcast02:38 Transition from Fifth Wall to Ukon05:37 Understanding the Ukon Product08:17 Creating a Cyber Insurance Marketplace11:23 The Role of MSPs in Cyber Insurance14:14 Consulting vs. Insurance Matching16:48 The Importance of Cybersecurity Frameworks19:40 Challenges in Cyber Insurance Industry22:48 MSPs and Cyber Insurance Best Practices25:30 Easy Wins for MSPs in Cyber Insurance28:20 Common Missteps by MSPs31:08 The Importance of Client Education34:09 Building Relationships with Clients36:44 Networking and Community Engagement39:50 Addressing MSPs' Fears and Anxieties42:28 The Future of Cyber Insurance and MSPs45:30 Conclusion and Final Thoughts

Think AI’s just for tech giants? Think again it's about to revolutionize MSPs. In episode 36 of dnsUNFILTERED, host Mikey Pruitt sits down with Jennifer Bleam, the cybersecurity sherpa, to explore how AI is reshaping managed service providers. They dig into the journey of AI adoption, the lingering skepticism, and why proactive client talks are the key to success. If you run or work for an MSP, you’ll walk away with concrete ways to build AI solutions that boost business growth, streamline operations, and keep you ahead in today’s fast‑moving technology marketplace.Takeaways: • AI is a real‑world tool that MSPs can use today to win new clients and revenue. • Break the doubt by talking openly with customers about the AI benefits they need. • Build AI solutions tailored to each client, not a one‑size‑fits‑all model. • Stay curious the AI marketplace is evolving, so keep learning and keep your tools sharp. Got thoughts on AI and MSPs? Drop a comment, hit like, and subscribe for more insights!Chapters00:00 Introduction and Podcast Goals00:57 The Journey of AI in MSPs04:38 Overcoming Skepticism in AI Adoption09:36 The Importance of Client Conversations14:18 AI as a Tool for Optimization18:53 Building an AI Strategy for MSPs23:48 Branding and Marketing in the AI Era28:25 Real-World Applications of AI in Business30:44 Leveraging AI for Revenue Growth34:26 Implementing Chatbots for Client Engagement37:23 Navigating the AI Landscape40:50 Building an AI Provider Marketplace45:13 Bridging the Gap Between MSPs and AI Builders49:04 The Future of SaaS and Custom Software51:23 Measuring Success in AI Integration53:29 The Evolving Role of MSPs in an AI-Driven World

In this conversation, Matthew Fox from ‪Lawrence Systems and Mikey Pruitt explore various themes related to networking protocols, content creation, home lab setups, and the MSP landscape.They discuss the importance of community engagement, the role of AI in local computing, and the significance of education in technology. The conversation is filled with personal anecdotes, insights into the challenges faced by MSPs, and reflections on the future of open source in IT.Chapters00:00 Content Creation and IT Education00:06 Matthew's Journey in the MSP Space02:49 Home Lab and Hardware Discussions05:52 Naming Conventions for Machines08:11 YouTube Channel Growth and Community Engagement10:56 Leveraging AI and LLMs for Content Creation13:46 Storage Solutions and Drive Quality16:24 Home Lab Setup and Video Encoding18:53 Quality Hardware and User Experience22:19 Open Source Software in IT25:20 Building an Open Source IT Department29:49 Securing Home Servers and Learning Opportunities34:00 Empowering Young Minds with Technology36:31 The Journey of Learning and Innovation38:40 Teaching Through Technology: Lessons for the Next Generation41:12 Exploring the MSP Landscape44:59 The Unique Dynamics of the MSP Community50:15 The Impact of Community and Education in Technology

In this episode of dnsUNFILTERED, host Mikey Pruitt and guest Abigail Hendren discuss the importance of on-camera presence, authenticity in marketing, and the nuances of effective communication for today's landscape.They explore how to engage audiences through video messaging, the significance of understanding different platforms, and the balance between aesthetics and message in design.The conversation also touches on personal branding, the role of AI in creative processes, and the importance of transparency in crisis management. Throughout the discussion, they emphasize the need for marketers to be genuine and relatable to build trust with their audience.Chapters00:00 Introduction to dnsUNFILTERED00:57 The Importance of Being On Camera04:58 Building Camera Presence and Skills08:48 Authenticity in Marketing12:52 Designing Effective Marketing Materials16:45 Social Media Strategy and Engagement20:54 Avoiding Jargon in Technical Marketing23:06 Understanding Audience Engagement25:52 The Importance of Personal Branding27:56 Leveraging Authenticity for Business Growth32:53 Crisis Management and Transparency36:02 Innovating Podcast Content38:45 Expanding Guest Perspectives42:57 Debunking Cybersecurity Myths

Mikey Pruitt interviews Michael Stattelman about the development and impact of AI models, particularly in the realm of NSFW content detection.They discuss the origins of Stattelman's work at Falcons.ai, the importance of contextual awareness in AI, and the ethical implications of deploying AI solutions. Stattelman emphasizes the need for accountability in AI development and the potential for AI to address real-world problems, while also acknowledging the challenges and responsibilities that come with such technology.Chapters00:00 Introduction to AI and NSFW Content Moderation02:37 The Rise of AI in Content Moderation05:35 Contextual Awareness in AI Models08:19 AI for Good: Addressing Real-World Problems11:18 Fear-Mongering Detection and Its Implications14:00 Innovative AI Solutions and Their Origins16:52 Chaos Engineering and Cybersecurity Challenges25:20 Understanding Chaos Engineering and Vulnerabilities26:49 The Success of Falcon's AI and Its Impact28:39 The Future of AI: Point Solutions vs. All-in-One31:02 Emerging Threats and Language Patterns in AI35:30 Curricular Drift and Historical Accuracy in AI36:51 Training AI Models: From Small Projects to Large Scale40:22 The Importance of Accountability in AI Development

In this episode of dnsUNFILTERED, Mikey speaks with Kate Trojanowski, the Director of Product Management at DNSFilter about the Zorus transition, the integration of technologies between the two companies, and the importance of understanding the MSP ecosystem.They discuss the significance of customer engagement through quarterly business reviews, the recognition of Kate as CRN's Woman of the Channel, and the future roadmap for both platforms.The conversation also highlights the critical role of DNS filtering in cybersecurity and the collaborative efforts across departments to enhance user experience and product development. Kate shares valuable advice for aspiring product managers, emphasizing the need for curiosity and open-mindedness in the role.Chapters00:00 Introduction and Transition to DNSFilter02:32 Integrating Technologies: DNSFilter and Zorus05:08 Understanding the MSP Ecosystem08:42 Quarterly Business Reviews and Customer Engagement13:47 Recognition and Career Trajectory16:07 Future Roadmap for DNSFilter and Zorus19:58 Security Layers and Threat Intelligence26:15 The Importance of DNS filtering31:09 Collaboration Across Departments38:19 Advice for Aspiring Product Managers

In this conversation, Mikey Pruitt and James Shuler from Centre Technologies discuss the evolution and current state of Managed Service Providers (MSPs), focusing on redefining success metrics, the importance of cybersecurity, and the integration of AI in IT operations.They explore how Centre Technologies positions itself uniquely in the MSP landscape, emphasizing a strategic approach to project work and managed services. The discussion also highlights the challenges and opportunities in the cybersecurity realm, particularly in light of recent breaches and the growing demand for robust security measures.Chapters00:00 Introduction to Centre Technologies and MSPs02:16 Redefining MSP Success Metrics05:23 Understanding IT and Its Evolution08:23 Positioning Centre Technologies in the MSP Landscape11:11 The Importance of Cohesion in IT14:16 Cybersecurity: The New Priority for MSPs17:30 The Evolution of Cybersecurity and Its Impact20:14 Current Trends in Cybersecurity Services22:01 The Urgency of Cybersecurity23:26 Adapting to Remote Work and Cybersecurity Standards24:51 The Importance of a Tailored Technology Stack27:40 AI in Business: Current Trends and Future Directions30:22 The Role of AI in IT Operations32:56 Navigating IT Solutions for Different Business Sizes35:32 Strategic Growth and Project Work in MSPs39:41 Building Relationships Through Project Work41:40 AI Tools: Opportunities and Challenges

In this episode of dnsUNFILTERED, Mikey Pruitt interviews Brett Cheloff, the new Chief Product Officer at DNSFilter. They discuss Brett's journey from Zorus to DNSFilter, the evolving landscape of cybersecurity, and the importance of endpoint security in a work-from-home environment. The conversation highlights the synergy between DNSFilter and Zorus, the significance of automation for managed service providers (MSPs), and the innovative CyberSight technology that enhances security and business intelligence.Brett shares insights on the future of product development, partnerships with MSPs, and the importance of customer success stories in shaping the direction of the company.TakeawaysBrett Cheloff is the new Chief Product Officer at DNSFilter.The vision of Zorus evolved to focus on endpoint security.The shift to remote work changed the security landscape.Synergy between DNSFilter and Zorus benefits customers.MSPs need to focus on client relationships for success.Automation is crucial for MSPs to improve efficiency.CyberSight provides valuable insights for MSPs.Metrics can help MSPs optimize software usage.Hybrid work environments can enhance productivity.Brett's transition allows him to focus on product development.Chapters00:00 Brett's Background and Transition to DNSFilter02:37 Market Changes and the Shift to Endpoint Security05:31 Synergy Between DNSFilter and Zorus08:29 Future of Products and Managed Service Providers11:16 Automation in the MSP Space14:10 CyberSight and Business Intelligence Metrics20:43 Optimizing Software Usage and Productivity27:00 The Hybrid Work Environment30:55 Transitioning Roles: From CEO to Chief Product Officer34:08 Building Partnerships and Integrations38:04 Future Innovations and Customer Success StoriesTakeawaysTitlesSound BitesChapters