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Marketing Passivhaus
Marketing Passivhaus
Author: James E. Turner
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© 2024-2026 Turner Creative Content
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Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.
43 Episodes
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Norman Garcia is an engineer and principal building science consultant at AllClimate Passivhaus in Winnipeg, Manitoba, Canada, and the founder of Passivhaus Philippines. In addition to being a Certified Passive House Designer, Norman is also a Certified Passive House Construction Verifier and an accredited Passive House Course Provider.In this episode, we officially launch Norman's 500 Filipino Passivhaus Challenge: training 500 Passivhaus professionals in the Philippines by 2040. We also talk about the Passivhaus benefits that are most relevant to the Philippines, what switching between the extreme cold of Winnipeg and the extreme heat and humidity of Manila has taught Norman, why he loves the "open source" nature of the Passivhaus community, and how much we both like EMU Passive!Connect with Norman, AllClimate PH, and Passivhaus Philippines: Norman on LinkedIn => https://www.linkedin.com/in/norman-garcia/Passivhaus Philippines on LinkedIn => https://www.linkedin.com/company/passivhaus-philippines/Passivhaus Philippines website => https://passivhausph.org/AllClimate PH website => https://allclimateph.ph/The 500 Filipino Passivhaus Challenge => https://allclimateph.ph/challenge/
Rahul Shaw is the owner and principal architect at Tight House Architecture and Interior Design, specializing in single-family home renovations, additions, and new builds that go beyond the ordinary. Rahul started his own Passive House firm after years in the industry to pursue what he perceived as an obviously better way to solve problems like condensation and moisture in homes.In this episode, we talk about the Passive House tenet that Rahul thinks is most important, where the name of his company came from, why spray foam is a terrible idea, the many different benefits of Passive House and which resonate with which demographics, and more.Connect with Rahul and Tight House: Rahul on LinkedIn => https://www.linkedin.com/in/rahulyshah/Tight House on LinkedIn => https://www.linkedin.com/company/tighthousearchitecture/Tight House on Instagram => https://www.instagram.com/tighthouse_/Tight House website => https://tighthouse.com/
Michael Ingui is an artist and architect, as well as the president and a partner at Ingui Architecture, and a co-founder of both the Passive House Accelerator and Source 2050. Michael started the Accelerator because he saw how important it was to have a place to share ideas within the industry and community. He started Source 2050 to help increase the availability of high-performance building supplies.In this episode, we talk about the next big hurdle that Passive House needs to get over (hint: it's marketing :), the critical importance of product availability if you don't want your contractor to use something other than what you specified, and the 3 things that will either let us scale Passive House the way we truly need to, or not.Connect with Michael, Ingui Architecture, Passive House Accelerator, and Source 2050: Michael on LinkedIn => https://www.linkedin.com/in/michaelingui/Michael on Instagram => https://www.instagram.com/michael_ingui/Ingui Architecture on LinkedIn => https://www.linkedin.com/company/inguiarchitecture/Ingui Architecture on Instagram => https://www.instagram.com/inguiarchitecture/Ingui Architecture website => https://www.inguiarchitecture.com/Passive House Accelerator on LinkedIn => https://www.linkedin.com/company/passivehouseaccelerator/Passive House Accelerator on Bluesky => https://bsky.app/profile/phaccelerator.bsky.socialPassive House Accelerator on Instagram => https://www.instagram.com/passivehouseaccelerator/Passive House Accelerator website => https://passivehouseaccelerator.com/Source 2050 on LinkedIn => https://www.linkedin.com/company/source-2050/Source 2050 on Instagram => https://www.instagram.com/source2050/Source 2050 website => https://source2050.com/
Josh Oqueli is an architect, builder, and the founder of Bonsai Design + Build, an architect-led firm specializing in high-performance buildings. A firm proponent of "once you learn it, you can't unlearn it," Josh went down the rabbit hole early in his career and has never looked back, leaving code-built standards firmly behind him.In this episode, we talk about Josh's journey from biotecture to Passive House, why design-build is well-suited to high-performance projects, how adding an owner's rep service to their offerings has further streamlined the process for clients, and the benefits of having a Passive House office.Connect with Josh and Bonsai Design + Build: Josh on LinkedIn => https://www.linkedin.com/in/josh-oqueli-bbaa404/Bonsai Design + Build on LinkedIn => https://www.linkedin.com/company/bonsai-design-build/Bonsai Design + Build on Instagram => https://www.instagram.com/bonsaidesignbuild/Bonsai Design + Build website => https://www.bonsaidesignbuild.com/
Jennifer Karkar Ritchie is the owner and principal of Revolution Public Relations, a sustainable lifestyle public relations and marketing firm in the Pacific Northwest. She's also the owner and occupant of Washington State's first passive home, built at a time when far fewer people knew about passive building standards, and materials were much harder to come by.In this episode, we talk about Jennifer's experience marketing her own home through education, home tours, and many conversations, how her work with passive building clients — most notably Phius — has shaped her understanding of what challenges passive building companies face, why she prefers the term "passive building" to "passive house," and much more.Connect with Jennifer and Revolution PR: Jennifer on LinkedIn => https://www.linkedin.com/in/jenniferkritchie/Revolution PR on LinkedIn => https://www.linkedin.com/company/revolutionpr/Revolution PR on Instagram => https://www.instagram.com/revpr/Revolution PR website => https://www.revolutionpr.com/








