Higher Purpose Marketing | Marketing that makes sense for female entrepreneurs, service businesses, and values-driven brands.

If your business is doing well but marketing has started to feel heavy, frustrating, or exhausting, this episode is for you. In today’s conversation, I answer a question I hear all the time from smart, capable women who’ve already built successful businesses: Why does marketing still feel so hard when I’m doing so many things right? The answer isn’t that you’re behind, unmotivated, or missing some secret. Often, marketing feels hardest after success—when you’ve reached the edge of what you can carry and manage on your own. In this episode, I unpack: Why marketing difficulty at this stage is a growth problem, not a failure How doing “all the right things” can still feel draining when they’re disconnected Why more content, more platforms, and more effort often make things worse A simpler way to think about marketing as a connected whole—not scattered pieces How clarity and connection can reduce the mental load marketing creates If you’ve been feeling like marketing takes more energy than it should—or that you’re constantly starting from scratch—this episode offers reassurance, perspective, and permission to stop adding more and start connecting what you already have. Relationship Marketing Mastery Summit (Free Event) This episode pairs perfectly with the Relationship Marketing Mastery Summit, a free event happening this week. This summit is designed for Christian coaches who want to grow their businesses through trust, connection, and relationships - without hustle or hype. My interview goes live on January 27. 👉 You can sign up for FREE summit here: https://summit.sarahbeisel.com/register?am_id=ashley8356   If this episode resonated with you, I’d love to stay connected. You can: Listen to more episodes of the Higher Purpose Marketing podcast for thoughtful, values-driven conversations about business and marketing Get more support, resources, or to learn more about how I work with clients one-on-one by visiting beweirdmarketing.com.   Thanks so much for listening and for being part of this community.

Last fall, I took a step back from creating content, not because I was quitting, but because I needed clarity. Marketing was starting to feel loud, overwhelming, and disconnected from why I built my business in the first place. So instead of pushing through, I got quiet and asked a different question: What actually matters... for me, my business, and the people I serve? In this episode, I’m sharing five unconventional decisions I’m making in 2026 that are shaping a slower, simpler, more human way of doing business, including: Why I’m intentionally doing less - and caring less - about the things that drain my energy Choosing real connection over becoming a content machine Using my website, social media, and podcast for credibility, not pressure Why I’m skipping traditional goal-setting and focusing on monthly priorities instead How simplicity can be more powerful (and freeing) than complex systems This isn’t about trends or formulas. It’s about building a business that actually supports your life, and gives you room to adapt, breathe, and grow in a way that feels aligned. If you’ve been feeling worn down by “more, more, more” marketing advice, I hope this episode gives you permission to choose a different path. If this episode resonated with you, I’d love to stay connected. You can: Listen to more episodes of the Higher Purpose Marketing podcast for practical, values-driven marketing conversations Grab the Marketing Command Center if you want a clearer, calmer way to track what’s actually working in your marketing Or join me for my free weekly Friday office hours at 9 a.m. MT, where you can bring your real questions and get thoughtful, human feedback Thanks so much for listening and for being part of this community.

Traditional marketing is getting louder, more crowded, and—let’s be honest—a whole lot less effective. So what do you do when social posts, webinars, and email blasts aren’t pulling in the leads they used to? You collaborate. But not in the vague, buzzword-y way everyone tosses around. In this conversation, Ashley sits down with collaboration strategist and heart-centered connector, Katy Suik, to break down what collaboration truly is and how entrepreneurs can use it to build trust, deepen relationships, and grow their businesses in 2026 and beyond. You’ll hear: • Why collaboration is outperforming conventional marketing right now • The real definition of collaboration (hint: it’s not just summits and bundles) • How to choose the right partners and avoid the biggest collaboration pitfalls • Why values, integrity, and connection matter more than audience size • Practical ways to start collaborating—even if you’re an introvert • How to avoid giving away “too much” while still deeply serving • What’s actually working in 2025/2026 when it comes to lead generation If you're craving a more human, more effective, and way more sustainable way to grow your business, this episode will feel like a breath of fresh air. Katy's Free Gifts Collaboration Vault: https://katysuik.com/coaches-collab-vault   Are You Ready for Collaborations Quiz: https://katysuik.com/collab-ready-quiz Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on Facebook: https://www.instagram.com/beweirdmarketing/

AI isn’t the problem — it’s how most people use it. In this episode, Ashley breaks down five simple hacks for using AI as a writing partner to make your web copy sharper, more human, and more effective. You’ll learn how to: Feed AI the right context so your copy sounds like you Give it structure and SEO direction (so you don’t have to fix it later) Teach it empathy by sharing what your audience is really thinking Use it to create helpful FAQs and find blind spots in your messaging Because when you pair your strategy with AI’s speed, you’ll stop spinning your wheels and start writing words that actually work. Looking for more resources or ready to work together? Start here: 🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook

Okay, confession time — Ashley has created some great lead magnets that totally flopped. They looked polished and valuable, but they didn’t move anyone closer to working with her. Sound familiar? In this episode, you’ll learn how to create a lead magnet that doesn’t just grow your list — it grows your business. Ashley breaks down how to: Make your lead magnet fit naturally into your sales funnel Choose a topic that solves a real problem for your audience Design something irresistible (and fun!) that builds momentum toward your paid offers Because a good lead magnet isn’t just a freebie — it’s the bridge between curiosity and conversion. Looking for more resources or ready to work together? Start here: 🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook

Most businesses don’t have a sales problem — they have a friction problem. In this episode, Ashley shares how to make it ridiculously easy for people to say yes to your offer with three simple, practical tweaks. F rom clearer calls to action to smoother systems and thoughtful follow-up, you’ll learn how to remove roadblocks that keep customers from buying. Because when you make it easy to work with you, more people will. ✨ Looking for more resources or ready to work together? Start here: 🎙️ Podcast hub: higherpurposemarketingstrategy.com 💡 Learn more about my services or book a free introductory session: bit.ly/beweirdcall 📸 Connect with me on Instagram 📘 Join the conversation on Facebook

Most businesses say “thank you” to their customers — but very few make it memorable. In this episode, we’re talking about how to turn simple gratitude into genuine loyalty (and repeat business) with seven creative, non-cringey ways to thank your clients. From surprise bonuses to future-focused follow-ups, you’ll learn how to show appreciation that actually strengthens your customer relationships. Because a real thank-you doesn’t just make people smile — it makes them stay. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/ Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin

Once upon a time, you thought storytelling was just for novelists. 😉 Think again. In this episode, I’ll show you how to mine your everyday life for stories that make your audience feel something - and remember you for it. From childhood memories to coffee-shop moments, your next great piece of content might already be waiting for you.   Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

Remember the saying “all work and no play makes Jack a dull boy”? Turns out, it applies to Jill too. 😉 In this episode, I’m talking about why fun isn’t frivolous — it’s fuel for your creativity — and why your next great idea might show up after you’ve unplugged. Russell Dickerson- Happen to Me   Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

Black Friday panic? Been there. In this episode, I break down how to survive the holiday sales chaos when your “product” is you. If you’re a service provider wondering what on earth to offer, I’ve got three creative ways to cash in on the season without discounting your value or losing your sanity.   Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

If your to-do list reads like a CVS receipt, this one’s for you. I'm talking about the chaos of doing all the things and why the secret to momentum isn’t more hustle - it’s asking one simple question: What’s the next right thing? Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

Your sales page might look great — but does it actually sell? In Part 2 of this series, I'm sharing the final five essentials for building a sales page that builds trust, handles objections, and turns browsers into buyers. These are the credibility boosters and conversion details that take your page from “pretty” to powerful. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

In this Pep Talks episode, I'm getting real about what it feels like to want to quit — and how to discern when to push through and when to let go. If you’ve been wrestling with discouragement or doubt, this one’s a breath of honesty and hope. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

Your sales page should be your hardest-working employee — not the one scrolling Instagram. In this episode, I'm walking through the first five essentials for creating a sales page that sells, including examples and practical tips you can apply right away. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

Introducing Pep Talks Edition — bite-sized encouragement for the start of your week. In this first episode, I'm sharing what it means to choose hope, even when everything feels like it’s burning down. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/  

Social media gets all the buzz, but does it really deliver leads? In this episode, I sit down with SEO and Google Ads expert Glenneth Reed to dig into what’s actually working for small businesses in 2025. We talk about whether Google is still worth your time, how local and online businesses can make simple SEO fixes, and the surprising role of AI in search. If you’ve been wondering how to get more clients without dancing on Reels all day, this conversation will give you clarity - and some action steps you can use right away. Glenneth's Resources Instagram: @glennethdotcom Visibility Workbook for Google Ads SEO Guide to Getting Visible on Google Looking for Ashley's resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

So many entrepreneurs are burned out by marketing that doesn’t move the needle. In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actually bring in sales and growth. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

Struggling to stand out online? It’s probably a messaging problem. In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets. Get ready to stress less, connect more, and build a brand voice that works for you, not against you. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies. In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads or chasing algorithms. If you’re ready to re-think your marketing strategy and grow your business in a way that feels human, this one’s for you. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/

If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random tactics, I’ll walk you through three simple questions to create a focused 30-day marketing strategy. You’ll learn how to pick a slice of your audience, uncover what they need most right now, and choose the best place to reach them - so your efforts finally add up to real results. Tune in and see how doable a marketing strategy can be when you strip it down to what actually works. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn more about my services or book a free introductory session, visit https://bit.ly/beweirdcall Connect with me on LinkedIn at bit.ly/ashleyconwaylinkedin Connect with me on Instagram at https://www.instagram.com/beweirdmarketing/