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Welcome to Political Trade Secrets, where we reveal how elections are won. Each week, we take an inside look at campaigns and politics... We pull back the curtain, look under the hood, and investigate all aspects of successful campaigns and politicians, regardless of political party. Please leave a review and let us know what you think and what topics you'd like to hear more about.
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Political Trade Secrets: Join us as we break down the most interesting and important 2025 elections across the country: New York City, Virginia, New Jersey, and California—and why they matter for 2026 and beyond. PLUS, who’s winning the Shutdown in polling?We unpack:— Which races to watch next week & what they tell us about America’s political future— How redistricting and political violence are reshaping the map— Why Democrats are underperforming in blue territoryWhether you’re a campaign pro, strategist, or political junkie, this is one you won’t want to miss.📊 Get full polling insights at PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to how politics really works.
Political Trade Secrets: Strategy, Polling & the Shutdown Showdown — Join host Dustin Olson for a revealing look at the forces driving Washington’s budget battle, PLUS who's winning the MEME War? PLUS a shake-up in the New York City Mayor's Race (we predicted here) and a look at Mamdani and Cuomo's new ads 😱. And we remember the victims of October 7th, look at how Public Opinion has evolved over two years.We break down:— Who’s really winning (and losing) the government shutdown: Trump, Vance, Schumer, AOC or the American people— Hints from public opinion polling about how the Shutdown will go, and polling on Medicaid, and why Democrats are losing both the messaging and meme war— The real-world impacts Americans need to know: what stops, what continues, and who feels it first— In NYC, Eric Adams is out, Cuomo and Mamdani roll out new (and head-scratching) ads — and our polling hints at where the race goes nextWhether you’re a campaign pro, strategist, or political junkie, this is an episode you won’t want to miss.🔹 Join us LIVE and post your Questions/Comments!🔹 Catch the replay and get more insights at PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to pull back the curtain on how politics really works.
Political Trade Secrets: Inside the Mind of Voters, Jurors, & Consumers —Join host Dustin Olson as he sits down with his favorite Democrat pollster, renowned Focus Group leader, & Courtroom Strategy expert, Carey Crantford for a revealing conversation on how to peel back the onion of public opinion.We’ll dig into:💡 The real secret to running world-class focus groups💡 How top-tier survey research is used in high-stakes courtrooms💡 The future of the Democrat Party, and what he'd do to save itWhether you're a campaign pro, strategist, or just a political junkie, this is one you won’t want to miss.🔹 Join us LIVE and bring your questions!🔹 Catch the replay and get more insights at PollingClub.com👉 LIKE, FOLLOW & SUBSCRIBE to Political Trade Secrets for your front-row seat to pull back the curtain on how politics actually works.
Political Trade Secrets: Crime & The City—Join host Dustin Olson as he analyzes the latest poll from American Pulse Research & Polling, this time focused on the NYC Mayoral Race and insights into voters’ concerns on Crime. Tune in to find out how Mamdani, Cuomo, and other candidates are shaping up against each other, and how voters’ views on Crime, Cashless Bail, and Defund the Police impact their vote, among other things.🔹 Get the full poll at PollingClub.com🔹 Bring your questions and join the conversation LIVE!LIKE, FOLLOW, & SUBSCRIBE to Political Trade Secrets and stay updated on the latest political insights!
Join host Dustin Olson for a special LIVE episode of Political Trade Secrets as we unveil exclusive insights from the latest American Pulse poll.Discover what Americans really think about U.S. airstrikes to destroy Iran’s nuclear program, the prospects for a ceasefire between Israel and Iran, and whether voters connect the border crisis to tensions with Iran.We’ll break down surprising bipartisan consensus, reveal the newest Trump Job Approval numbers, and share actionable takeaways for policymakers and political strategists.Don’t miss this in-depth, data-driven discussion on issues shaping America’s future.🔹 Get the full poll at PollingClub.com🔹 Bring your questions and join the conversation LIVE!Please LIKE, FOLLOW, & SUBSCRIBE to stay updated on the latest political insights!
In this episode of Political Trade Secrets, host Dustin Olson sits down with Kurt Schneider, soon-to-be Sheriff of Ashland County, to explore the most pressing issues for 2024, with a deep focus on the U.S.-Mexico border crisis. Schneider provides a first-hand account of the humanitarian toll and the cartel-driven chaos at the border, emphasizing the need for strong security measures, including barriers, advanced technology, and dedicated law enforcement. Schneider underscores how regular citizens can make a difference by supporting leaders committed to securing the border. The episode also features a powerful mini-documentary produced by Olson Strategies & Advertising, revealing the on-the-ground realities and the impact on local communities. WATCH THE MINI-DOCUMENTARY: SchneiderforSheriff.com SUBSCRIBE for more insights, new episodes, and exclusive poll results leading up to Election 2024! 🔗 YouTube 🔗 Apple Podcasts 🔗 Spotify #PoliticalTradeSecrets #BorderCrisis #Election2024 #KurtSchneider #HumanitarianCrisis #DustinOlson #BorderSecurity #MiniDocumentary
In this episode of Political Trade Secrets, host Dustin Olson dives into new, exclusive Pennsylvania polling from American Pulse and pull back the curtain on Pennsylvania swing state politics with Special guest Mark Harris, a top strategist and founding partner of Pennsylvania-based ColdSpark, who shares his expertise on what to expect in the Keystone State as we head toward Election Day. With close presidential and Senate races, the latest poll shows Donald Trump leading Kamala Harris by 1.4%, and reveals critical voter sentiment on key issues. Mark breaks down the geography, early returns, and what makes Pennsylvania such a battleground. We also get into the lesser-known races to watch and, of course, the best Pittsburgh food! Don’t miss this valuable discussion with one of PA's top political minds. GET THE FULL POLL: PollingClub.com LEARN MORE ABOUT AMERICAN PULSE CHECK OUT COLDSPARK & MARK HARRIS SUBSCRIBE ON YOUTUBE FOLLOW ON APPLE PODCASTS FOLLOW ON SPOTIFY #PoliticalTradeSecrets #PennsylvaniaPolling #MarkHarris #ColdSpark #2024Elections #DustinOlson #SwingStateFocus #KeystoneState #PollingAnalysis
In this insightful episode of Political Trade Secrets, host & pollster Dustin Olson dives deep into the world of public polling—polls released to the public through the media—with two seasoned experts: Pollster John Rogers of Torchlight Strategies and Pollster Lee Vasche, Olson's colleague from American Pulse Research & Polling. Together, they unpack the challenges pollsters face in today’s turbulent political climate, exploring the differences between public and internal campaign polls, and why some polling methods—like online panels—might be even less reliable than you'd expect. John Rogers brings years of experience from his time at the National Republican Congressional Committee, where he established their polling department. He shares his unique perspective on state-level polling and the critical questions reporters and voters should ask when analyzing poll results. Meanwhile, Lee Vasche, a data science expert with extensive experience in fielding multimodal surveys with a focus on live phone interviews, sheds light on the growing issues with incentivized online surveys and explains how pollsters can better account for low-propensity voters and disaster-affected areas to deliver more accurate results. Join us as we pull back the curtain on the mechanics of public polling, analyze its limitations, and reveal how polling impacts public perception and electoral strategies. Don’t miss this in-depth discussion with two of the most knowledgeable pollsters in the business! Subscribe on YouTube now for more Political Trade Secrets episodes and stay ahead of the game! Follow on Apple Podcasts. Follow on Spotify. #PoliticalPolling #PollingAnalysis #DustinOlson #JohnRogers #LeeVasche #Election2024 #CampaignStrategy #PoliticalTradeSecrets #PublicPolls #PollingMethodology #PollingBias #SwingStates
In this enlightening episode, host Dustin Olson and GOP strategist Matt Wylie dissect key political campaign strategies and the evolution of the GOP's ground game. Wylie brings decades of experience to the table, offering an insider's view of landmark campaigns that have shaped the GOP's tactics. The dialogue opens with Wylie's recollections of a Massachusetts special election that he and host Dustin Olson worked on together, showcasing innovative tactics despite a close loss. He highlights the shift in GOP campaign tactics over the years, focusing on voter targeting and engagement. The discussion underlines the importance of authenticity in politics, drawing from various candidates' experiences. Wylie shares insights from John Ashcroft's Senate race, emphasizing political values and strategic campaign decisions. The episode also delves into the necessity of grassroots tactics, opposition research, and the importance of preparing for personal attacks in campaigns. Toward the end, Wylie and Olson critique the GOP's current reliance on social media, advocating for a renewed focus on direct voter engagement and grassroots efforts, especially in new demographics and movements like Parental Rights. Listeners can seek campaign advice from Wylie at Matt@MattWylie.com. For more insights, LIKE, SUBSCRIBE, and leave a Review to support the show. Visit www.PoliticalTradeSecets.com for additional resources.
Today, Dustin is joined by the official patriotic historian of the Political Trade Secrets Show, J. Mark Powell to Explore Surprising History Trivia around Our Independence Day! J. Mark Powell is a novelist, former TV journalist, and diehard history buff. He writes a regular Holy Cow! History article at InsideSources.com Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com.
Today on Political Trade Secrets’ Weekly Big Show Podcast w/ Dustin Olson & Sean Bartley: Ruth Edmonds, GOP Congressional Candidate & fmr Columbus NAACP Pres. shares her Vision & answers a listener’s question: “How should candidates talk about critical race theory?” We discuss our powerful maxim: “Opportunity is a Function of the Number of Conversations you have for Opportunity” How to Watch Game Tape to Level Up Campaign Performance Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com.
On this episode of Political Trade Secrets’ Weekly Big Show Podcast, Dustin & Sean take the field to tackle important news this week, how Republicans can talk about it, and some of the best “political trade secrets” to winning: The most productive way to think about, talk about and solve Border Security & Immigration How Terrible is Kamala Harris? Why you NEED a System for Thank Yous (or they’ll pile up) Unveil Dustin’s powerful strategic principle: “What You Do Daily Gets Done” The History of Memorial Day and the significance of Poppy Flowers w/ Author J. Mark Powell, plus a reading of the WWI Poem, “In Flanders Fields” Sign up to get exclusive Political Trade Secrets Insider stuff at www.PoliticalTradeSecrets.com. For daily updates and to communicate directly w/ Dustin & Sean, join our texting community by clicking here OR texting us directly at (202) 918-3345. Sponsored by: www.OlsonStrategies.com www.Grassfire.us www.10CentTexting.com
How does Redistricting work? What will Redistricting look like this year? How will it impact Congressional Races in 2022 & Beyond? In this episode, Top Experts join Dustin & Sean to make sense of the new Census numbers & how Redistricting will impact the emerging 2022 Congressional Map: Redistricting Expert: Alan P. Philp of Patriot Pathways Political Panel: Fmr Exec Dir of the NRCC John Rogers of Torchlight Strategies Fmr CO House GOP Leader Mark Waller of Waller Consulting Political Strategist Matt Wylie of Wylie Strategy Group Sponsored by: Olson Strategies: Everything You Need to Win Your Campaign Grassfire, LLC: Signature Gathering, Canvassing, & Live Calling 10CentTexting.com: the Best Quality mass Political Texting at the Best Price Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com. Join our community by clicking here OR texting us directly at (202) 918-3345.
Today on the show, Dustin and Sean explore how people are influenced by incentives and disincentives - both for good and bad - and how we can use this for positive strategy and political progress. Sponsored by Olson Strategies, Grassfire, LLC., & 10CentTexting.com. Sign up to get exclusive Political Trade Secrets Insider stuff at PoliticalTradeSecrets.com.
Today on Political Trade Secrets, Dustin and Sean talk w/ Brian DeRoy on How to Fight Fake News, Win w/ Media Relations by Understanding News Landscape and What Media Wants | ACB is ON THE COURT!!! | And DON'T CALL ME GEORGE! Sponsored by www.Grassfire.us and www.10centtexting.com.
Today on Political Trade Secrets, Dustin and Sean talk Facebook Ad-mageddon and where to spend to connect w/ voters with friends John Rogers from Torchlight Strategies and Andy Yates from RepublicanAds.com | The fun of a recent Trump Rally, SCOTUS confirmation proceedings, and other news of the day. Sponsored by www.Grassfire.us and www.10centtexting.com.
Dustin Olson and Sean Bartley Recap the Presidential Debate and are joined by ️PASTOR JC Church to talk about how Pastors can Empower Christians to be Salt & Light in America by voting, speaking up, AND Leading in the Public Square... Don't miss it!
Today on Political Trade Secrets Dustin & Sean discuss how to use the Olson Strategy Sweet Spot, Fake News Fact-Checking, Kamala calling half the country racist, and ACB's unanimous Senate Judiciary committee vote.
Today on Political Trade Secrets, Dustin Olson and Sean Bartley Preview POTUS Debate 2, bring a Strategy Filter to the News and talk about ️THE POSSIBILITY PRESIDENT: How Donald Trump Sees Possibilities Where Others Only See Constraints... Sponsored by www.Grassfire.us & 10CentTexting.com.
Today on Political Trade Secrets, Dustin & Sean talk about Strategic Filters to add Clarity & Innovation, the Ever-Evolving Debate Rules, and the Game is Afoot on the Biden Emails. Sponsored by www.Grassfire.us & 10CentTexting.com.
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