Claim OwnershipTransforming Medical Communications
Subscribed: 8Played: 130
Subscribe
Copyrights © 2024 All Rights Reserved by MedComms Experts
Description
Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable insights into cutting edge developments in the world of medical communications, hit subscribe and watch out for future episodes.
39 Episodes
Reverse
For decades, medical and commercial teams in pharma operated in strict silos. But that model is quietly breaking down. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Lynsey Clarke, President, Client Partnerships North America, to discuss how the relationship between medical and commercial functions has evolved and where the real opportunities for alignment now lie.
Medical Affairs teams face increasing pressure to deliver greater impact with limited resources. As HCPs increasingly consume information through digital channels and abbreviated formats, traditional Medical Communications approaches often fall short. But what if the solution isn’t doing more, but doing less, more strategically? In this episode of Transforming Medical Communications, Wesley Portegies is joined by Georgea Pasedis, Vice President, Medical Affairs at Tarsus Pharmaceuticals, Inc., to explore building effective Medical Communications functions with limited resources.
How do you turn complex clinical data into actionable insight for HCPs? In this episode of Transforming Medical Communications, Wesley Portegies is joined by Daniela van Eickels, Senior Vice President and Head of Medical Affairs at Kyowa Kirin, to share why great data isn’t enough, how pharma can better listen before it talks, and what it takes to truly humanize Medical Communication.
In this Best of the Year episode of Transforming Medical Communications, Wesley Portegies brings insights from some of the leading voices in Medical Communications to unpack the most pressing shifts shaping how HCPs consume scientific information today, featuring Simon Priou of bioMérieux, Kimberly Eskridge-Rose of Travere Therapeutics, Janet Davies of UCB, Erin Reineke of Sanofi, Matthew Krzywosz of Astellas Pharma, and Nishal Patel of Pfizer.
In Medical Communications, we’ve long operated under the assumption that scientific data naturally trickles down from academic thought leaders to the wider HCP community. However, this traditional model is failing to meet the needs of modern healthcare practitioners. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Director of Worldwide Medical Oncology in Medical Communications at Bristol Myers Squibb , Raj Patel, to discuss innovative strategies for reaching community oncologists with scientific data through non-traditional channels and digital platforms.
We’ll talk about:
How to leverage non-peer-reviewed platforms to exponentially increase scientific content reach
Why community HCPs consume scientific content differently from academic physicians
A framework to leverage medical news websites while maintaining compliance
How to optimize the journal selection strategy to increase content accessibility for community physicians
The three-step approach to identify and engage with platforms where community HCPs already consume content
You’ve invested heavily in clinical resources and HCP engagement initiatives. Your content is scientifically rigorous, expertly reviewed, and strategically valuable. Yet when HCPs search for answers, your platform doesn't appear on the first page, or maybe not at all.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janna Crabb, Director of Digital Communications Strategy at MedComms Experts, to unpack the real strategy behind SEO in Medical Affairs and actionable insights for turning your HCP engagement platform into a search engine favorite.
What if you could blend journalism techniques with Medical Communications to create more engaging scientific content? In this episode of Transforming Medical Communications, Wesley Portegies is joined by Christan Thomas, a Director of Oncology Scientific Communications at Pfizer, to delve into her journey from journalism to pharmaceutical communications, how she applies journalistic storytelling techniques to data dissemination, and her innovative approach to creating scientific content in oncology.
With social media and digital platforms dominating the conversation, email marketing might seem like yesterday's news. However, for Medical Affairs professionals seeking to engage HCPs, email remains one of the most significant yet underutilized channels in their communication strategies.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janna Crabb, Director of Digital Communications Strategy at MedComms Experts, to break down how pharma teams build effective, compliant, and engaging email strategies to reach without spamming or getting ignored.
The traditional approach to Medical Communications often follows a top-down model: strategy flows from leadership teams to Field Medical, with content created based on broad objectives rather than real-world feedback. However, this misses a crucial opportunity to tap into the wealth of knowledge gathered by Medical Science Liaisons (MSLs) during their daily interactions with HCPs. In this episode of Transforming Medical Communications, Wesley Portegies is joined by the Director of Global Scientific Communications for Immunology at Sanofi, Erin Reineke, to share the importance of making field medical insights the backbone of content creation.
When 80% of HCPs find pharma content irrelevant to their needs, we have a problem. Omnichannel strategy in Medical Affairs requires a fundamental shift from pushing content through multiple channels to delivering targeted, audience-centric scientific communications that solve real healthcare challenges. In this episode of Transforming Medical Communications, Wesley Portegies is joined by the Omnichannel Lead of Global Scientific Communications Oncology at Pfizer, Nishal Patel, to unpack what omnichannel really means and how Medical Affairs can move beyond the buzzword to implement meaningful, measurable omnichannel strategies.
Creating valuable medical content is only half the battle. The real challenge? Making sure it actually reaches and impacts HCPs who need it most. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janna Crabb, Director of Digital Communications Strategy at MedComms Experts, to explore how Medical Affairs teams can design and implement effective digital awareness campaigns that drive measurable HCP engagement and behavior change.
Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janet Davies, Global Medical Communications Lead for Neurology at UCB, to dive into the development and implementation of SCPs.
Whether you're developing an SCP or looking to optimize an existing one, this conversation offers practical insights on aligning internal teams and creating impactful scientific narratives that resonate with healthcare professionals.
Medical Communications isn’t about clarity, it’s about impact. In the latest episode of Transforming Medical Communications, host Wesley Portegies sits down with Sabrina Guigan, Medical Communications expert, to explore how extended reality (XR) and multisensory engagement can turn traditional congress booths into high-impact educational experiences that stand out, deepen clinical understanding, and drive measurable outcomes.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by MedComms strategist, J.R. Meloro, to discuss why mastering smarter metrics is no longer optional for Medical Affairs leaders; it’s a necessity.
Learn how to move beyond outdated metrics and implement smarter, more meaningful measurement strategies. Metrics should be your roadmap to better decisions, but only if you know how to use them effectively. The future of Medical Affairs depends on how well you track and act on data; those who don’t evolve will fall behind.
In this solo episode of Transforming Medical Communications, host Wesley Portegies draws from the 2025 State of MedComms survey to explore what pharma teams truly want from their agency partners. And the answer isn’t more slide decks. It’s strategy.
Wesley breaks down the five capabilities that Medical Affairs leaders expect from modern agencies, ranging from scientific depth to digital fluency, and explains why empathy, insight, and operational awareness are just as important as technical skill. He also shares a practical example that reveals the difference between a transactional vendor and a true thought partner, and offers clear steps to activate more strategic collaboration.
MedComms is overdue for a reboot. Static PDFs. Oversized decks. Siloed teams. No feedback loops. These outdated practices are slowing teams down and wasting valuable resources. In this episode of Transforming Medical Communications, Wesley Portegies shares bold insights from the State of Medical Communications 2025 survey and breaks down three urgent trends that pharma leaders can’t afford to ignore. From dismantling silos to killing the static PDF once and for all, this episode offers a practical roadmap to modernize how Medical Affairs teams create, deliver, and measure content.
Medical Affairs is evolving, but are we evolving with it?
In this episode of Transforming Medical Communications, host Wesley Portegies sits down with Kimberly Eskridge-Rose, a pioneering voice in digital transformation for Medical Affairs. Together, they discuss what it takes to move from cautious experimentation to a scalable and cross-functional social media strategy.
There’s a silent gap in Medical Communications—and it’s not about effort, it’s about alignment.
In this episode of Transforming Medical Communications, host Wesley Portegies is joined by Simon Priou, an experienced global content leader, to unpack the persistent challenges between Global, Regional, and Local teams.
In Medical Communications, survival isn’t about using AI; it’s about mastering it. In this episode of Transforming Medical Communications, Wesley Portegies is joined by AI strategist Subir Roy to discuss why mastering AI is no longer optional for leaders in Medical Affairs; it’s a competitive necessity. Learn how to eliminate inefficient processes, spot AI "hallucinations," and leverage human expertise to make smarter, faster decisions. AI can save you hours every day, but only if you know how to use it. The future belongs to those who harness AI as a strategic asset; those who don’t risk being left behind. This is your wake-up call: Master AI or risk becoming irrelevant.
Digital engagement in Medical Affairs is broken, and you know it. You’ve got channels that don’t connect, metrics that don’t matter, and “innovations” that die in MLR review. It’s not your fault. But it is fixable. In this episode of Transforming Medical Communications, Wesley Portegies is joined by digital strategist Alessandra Richardson to unpack the broken realities of digital engagement and how to build tools that actually work. This isn’t about adding more platforms. It’s about connecting the right ones, co-creating with the people you serve, and aligning teams from field to MLR to create measurable, meaningful impact. If you’re tired of spinning in digital circles, this is your reset.
Comments
Download from Google Play
Download from App Store
United States