Richer Retailer - Scaling Retail Stores Past 7 Figures

January can be one of the most challenging months for retailers; slower traffic, softer sales, and inventory left over from Q4 that simply didn’t move. In this episode Cathy answers real questions from the retail community about the January slump, aging inventory, and the fear many store owners have around running clearance sales. Cathy breaks down why the January slowdown isn’t actually a seasonal problem, but an inventory and strategy issue. She explains how trapped cash in stale inventory quietly erodes profit and momentum and why a strategic, well-planned clearance sale can increase future margins without devaluing a brand. This episode offers clarity, mindset shifts, and practical guidance for retailers who want to regain cash flow, energy, and confidence heading into Q1. What You’ll Learn in This Episode  Why the January slump is an inventory and strategy issue, not a time-of-year problem  How trapped cash in old inventory limits buying power and growth Why clearance sales don’t damage brands; inconsistent, unplanned sales do Why profit is lost when inventory sits, not when it’s strategically marked down Key Takeaways: [02:21] Understanding the January Sales Slump [03:18] Effective Clearance Sales Strategies [08:14] Optimal Inventory to Sales Ratios [09:40] The Importance of Inventory Turnover Your Millie Moment: Review current inventory and identify products that are no longer serving the business Create a clear and intentional clearance strategy with a defined timeline Focus on extracting trapped cash to fund future profits Resources and Links: Clearance Sale Secrets Guide Want expert guidance on Clearance Sale? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: January struggles are not a sign of failure, they are feedback. When retailers release inventory that is holding cash hostage, they create space for fresh products, renewed energy, and forward momentum. Strategy, clarity, and action, not luck are what move businesses forward. Retailers are reminded that they are capable, supported, and never alone on this journey.

Ready to add a little extra joy and profit to your retail shop?  In this episode of The Richer Retailer, Cathy sits down with one of our amazing clients, Alana Turner, the passionate owner of the joy filled store Poopsies, who’s making her second guest appearance on the podcast. Alana is back to share why books are one of the best-kept secrets in specialty retail. She spills the tea on how books create emotional connections, keep customers browsing longer, and boost sales, all while being low-risk and super easy to start. Whether you’re overwhelmed by choices or unsure how to begin, Alana’s got simple, practical tips to help you dive into the wonderful world of books and turn them into your store’s new favorite category. What You’ll Learn in This Episode: Discover why books aren’t just products, they’re emotional bridges between your brand and your customers. Learn how to turn a daunting book selection into a fun, addictive treasure hunt with the help of reps. Hear how books can fill product gaps and amplify your store’s personality like nothing else.   Key Takeaways: [03:38] The Importance of Books in Retail [06:07] Overcoming Hesitations in Book Retailing [08:51] Strategies for Selecting Books [11:29] Understanding Book Margins and Sales Millie Moment: Take a fresh look at your store, could books be the missing spark? Reach out to a book rep today and ask for a curated list tailored to your vibe. Start small, grab 3-4 books that feel right and watch the magic unfold. Track what moves fastest by quantity and by dollars to find your star sellers. Don’t be afraid to mark down slow movers, they’ll fly off the shelves faster than you think! Resources and Links: Follow and visit Poopsies on social media: Instagram, Facebook, TikTok Poopsies website: poopsies.com Want expert guidance on inventory strategy? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You are a remarkable retailer making a meaningful impact in your community. Every choice you make, big or small, adds to the story your store tells and the connections you create. Embrace new opportunities like books to bring joy, learning, and comfort to your customers. Keep believing in your vision, keep showing up with your unique passion, and know that your dedication is seen and deeply appreciated. You’ve got this, and your store is a bright light in the world. Keep shining!

Celebrating the Most Powerful Moments from Year One of the Richer Retailer Podcast What a year it’s been. This special Best Of episode is a heartfelt celebration of the moments you told us mattered most, the clips that made you think differently, laugh out loud, and say, “Okay… I can actually do this.” This episode brings together the Top 5 most-loved episodes of Year One and the lessons that continue to transform retail businesses around the world. Whether you’ve been here since Episode 1 or just found us, this is the perfect episode to anchor into what it really means to become a Richer Retailer. What You’ll Learn in This Episode: The #1 Tip to Grow Lifetime Customer Value with Josh Orr Surprising Inventory Insights from a Multi-Million Dollar Retailer with Alana Turner Eradicating the J-Months with a New Income Strategy Emails Getting Ignored? Fix Your Email Marketing to Sell More with Nick McHenry The Only Way to Grow Your Store with Ease: 3 Steps to Embrace Change Well Key Takeaways: [03:24] Key Insights from Top Episodes [07:24] Inventory Management Strategies [17:19] Maximizing Sales During Slow Months [22:46] Effective Email Marketing Strategies [23:46] The Power of Community-Driven Emails [27:44] Embracing Change in Retail [34:19] Mindset Shifts for Retail Success Millie Moment: Re-listen to the full episode that resonated most with you, listen for what hits differently now. Implement just one insight this week. Share this episode with a fellow retailer who needs hope and a clear next step. Leave a review to help more store owners find this support. Resources and Links: Loved what you heard in this Best Of Episode? Keep the momentum going by diving deeper into the full conversations featured today: Listen to the Top 5 Episodes of Year One Episode 16: The #1 Tip to Grow Lifetime Customer Value with Josh Orr Episode 12: Surprising Inventory Insights from a Multi-Million Dollar Retailer with Alana turner Episode 9: Eradicating the J-Months with a New Income Strategy Episode 21: Emails Getting Ignored? Fix Your Email Marketing to Sell More with Nick McHenry Episode 2: The Only Way to Grow Your Store with Ease: 3 Steps to Embrace Change Well Want a new strategy in 2026? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram  Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You don’t have to have it all figured out to be moving forward. Every insight you’ve picked up, every small change you’ve made, and every time you chose to show up even on the messy days counts. You are growing, you are learning, and you are becoming the richer retailer you’re meant to be. Your store can support you, your dreams matter, and you are never walking this journey alone.

In this inspiring conversation, Cathy sits down with Samantha, the owner of Jane Boutique and one of our amazing RETAILMavens clients to talk about the real journey behind opening a store. From construction delays and rezoning setbacks to having thousands of dollars of inventory arrive months early, Sam’s path to launch was anything but easy. But what truly stands out is her emotional resilience, her abundant mindset, and her unwavering commitment to clienteling and customer experience. You’ll hear how she turned obstacles into long-term wins, opened with a visual boom, and leveraged years of authentic community relationships to create a wildly successful launch. This is a must-listen if you’re opening a store, rebuilding your mindset, or strengthening customer relationships. What You’ll Learn in This Episode: How Sam handled repeated construction delays and the emotional toll it took What to do when inventory arrives months early Practical clienteling strategies Sam uses to drive loyalty and high sales Why community connections can make or break a new store opening Key Takeaways: [03:06] Samantha's Journey to Opening Jane Boutique and the Construction Challenge [11:14] Building Customer Relationships and Community [16:14] Clienteling and Personal Connections [25:11] The Importance of Planning: Setting a Clear Direction [27:57] Understanding Profit First: Financial Management Strategies Millie Moment: Your Mid-Year Reset Action Plan No matter where you are in your retail adventure whether just starting out or navigating unexpected delays embrace the power of emotional resilience. Track Your Numbers: Like Sam, get crystal clear on your financials using Profit First principles. Knowing your cash flow is the first step to confident decision-making. Build Strong Client Relationships: Keep detailed notes, follow up on events, and prioritize personalized customer service to turn shoppers into raving fans. Lean Into Your Community: Remember, community over competition. Collaborate, support, and grow alongside other entrepreneurs. Plan, Pivot, and Persist: Use business planning as your roadmap, but stay flexible when setbacks happen. Resilience means bouncing back stronger, just like Sam did  through construction delays and inventory challenges. Start today by picking one of these steps to focus on small consistent actions that build unstoppable momentum. Resources & Links Visit Jane Boutique to explore her curated collections that bring community and style together. Don’t forget to follow their Instagram for the latest updates and exclusive offers that make every visit feel like a personal shopping experience! Inspired by Sam’s story? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: Every connection you make with your customers is a chance to build something meaningful, whether it’s a smile, a story, or a moment that turns a visitor into a loyal friend. Your passion and care are what truly set your store apart. Keep shining, and know that every small effort is part of your bigger journey to success.

December is here and if you want next December to look totally different with more cash flow, less chaos, and a smoother-running store, now is the moment to act. Cathy breaks down the current retail climate, what’s shifting in consumer behavior, and the strategies retailers must use to create momentum and finish the year strong. From understanding your “thumb” customers, to increasing items per sale, to using AI tools to make smarter decisions, this episode is full of clear, actionable retail insights that help you elevate the customer experience, boost holiday shopping performance, and drive business growth. What You’ll Learn in This Episode Why “thumb customers” matter and why they still generate 80% of your revenue How consumer behavior is shifting (inflation fatigue, smaller baskets, higher average item prices) Practical sales strategies your team can use today to increase items per sale without being pushy How to use AI in retail (like ChatGPT) to analyze sales data, plan bundles, and understand customer reviews Why experiences are outperforming “stuff” and how to turn your products into experiences Key Takeaways: [04:34] Trends in Consumer Behavior [09:12] Strategies for Increasing Sales [12:23] Leveraging AI and Community Engagement Your Millie Moment: Simple, High-Impact Actions You Can Take This Week Try the “Who else can I help you cross off your list?” script to increase items per sale Use staff picks and impulse tables to influence buying behavior Add a Christmas countdown sign to boost urgency Offer ready-to-go bundles, pre-wrapped gifts, and grab-and-go tables Promote your gift concierge service Host a customer appreciation day or partner with nearby stores for a community event Drop your top 50 sellers into an AI tool to spot trends and themes instantly Resources & Links This episode is your reminder that TODAY is the last day to grab your ticket to the Planning Palooza, a powerful, hands-on planning event that sets up your entire year for success. Gold VIP Pass: For those ready to plan a successful 2026 with clear guidance. Includes access to both days + replays. Get your Gold Pass here! Platinum VIP Pass: Our most popular! Everything in VIP, plus Clearance Sales Secrets and Inventory Guide to end 2025 strong. Get your Platinum Pass here! Ready to make every customer count? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Click here to sign up for VIP emails and get even more exclusive insights and tips to help your store grow. Follow us on social media for more updates! Tiktok / Facebook / Instagram 💚 Remember:  No matter how the year has gone, you are more than enough, a brilliant, courageous soul pouring your heart into your business every single day. Your kindness, your vision, and your dedication matter deeply to your customers and your community. Take a deep breath. You are not alone. You have the strength to finish this year with grace and step into 2026 with renewed hope and unstoppable confidence. Remember: every small effort, every genuine connection, and every thoughtful moment adds up to something beautiful. Keep shining your light. Your best season is yet to come.

If you’ve ever felt like you’re doing everything in your store and still not getting the results you want… this episode is for you. Cathy sits down with our incredible Coach Maven, Krystal Perry, to pull back the curtain on our strategic Game Plan Calls, the same calls that have helped retailers go from overwhelmed, underwater, and exhausted… to clear, confident, and finally profitable again. Krystal shares her 25-year retail journey, the framework she uses on every Game Plan Call, the most common struggles she hears from store owners, and the powerful question that changes everything for her clients. You’ll hear real stories, real breakthroughs, and real next steps you can take today. What You’ll Learn in This Episode: What a Game Plan Call actually is and who it’s perfect for The biggest obstacles store owners don’t even realize are holding them back Krystal’s powerful “future–obstacles–present–impact” assessment framework Why so many retailers feel stuck in the “boiling frog” cycle The ONE question that creates breakthroughs for almost every client How the Profit Club supports CEOs with cash flow, inventory, systems & leadership Key Takeaways: [06:57] Understanding Game Plan Calls [08:55] Framework of a Game Plan Call [13:00] Identifying Obstacles in Business [18:05] The Profit Club and Its Benefits Millie Moment: Your Mid-Year Reset Action Plan Book a Game Plan Call: Get personalized clarity on your numbers, your goals, and the exact next steps your store needs to grow profitably. Check your numbers: Review sales, margin, and cash flow for the first half of 2025 to see what’s truly working. Update your goals: Adjust your targets based on real data and shifting retail trends. Refresh your assortment: Lean into your best sellers and phase out what’s slowing your cash flow. Strengthen your omnichannel flow: Make sure in-store, online, social, and email all tell the same story. Resources & Links Ready to talk with Krystal? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You deserve so much more than just surviving, you deserve to feel truly rich in your profits, your time, and your happiness. Sometimes just one clear step can light the way to a whole new chapter. And no matter where you are, you’re never alone on this journey. We believe in you, and we’re here to walk beside you every step of the way. 

You don’t need to do more to achieve more, you just need to think differently. This episode will remind you of the power of pausing, dreaming, and daring to share your story with the world. In this inspiring continuation of Cathy’s conversation with visionary business coach Sarah Victory, you’ll learn how to describe your store in a way that sticks, so customers and partners can easily share your story even when you’re not in the room. Sarah shares her proven “Know How” formula to help you stand out from the crowd, plus practical ways to build authentic partnerships, generate powerful word-of-mouth, and turn every event into a magnet for new customers. If you’ve ever struggled to explain what makes your shop special or how to keep traffic coming during slow seasons, this episode is for you. What You’ll Learn in This Episode: Find your “Einstein time.” Step back from the hustle and into your zone of genius, your best business ideas come when you give them space to percolate. Never just say “I have a store.” Give people a vivid story they can repeat. “Don’t call yourself a car, be the Ferrari.” Use the “Know How” formula: “You know how [problem]…? Well, [what you do to solve it]… and the result is [transformation or success].” Leverage power partners. Collaborate with local professionals, personal shoppers, or businesses that can bring new customers to you. Key Takeaways: [06:50] The “Know How” formula that tripled one accountant’s business. [09:20] Turning your gift store into a solution, not just a shop. [16:03] The secret to a never-ending stream of customers. [31:16] Sarah on why you need “Einstein time” for genius ideas. Your Millie Moment: Take a few quiet minutes of “Einstein time” today. Ask yourself, “What makes my store truly special and how can I share that story better?” Write it down, say it out loud, and let that clarity guide your next big idea. Resources & Links Connect with Sarah Victory on all platforms: TikTok | Facebook | Instagram | LinkedIn | YouTube | Spotify | Apple Podcasts | TheVictoryCompany.com Ready to think magical? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You are seen, you are powerful, and your light is needed. You don’t have to fit into anyone else’s story or wait to be “ready.” Like the Statue of Liberty, you can stand tall, dressed in your own strength and truth, lighting the way for others. Trust yourself, lean on those who believe in you, and keep shining because your courage and light make the world better every single day.

Every bit of business growth begins with a spark of magic, the courage to imagine something bigger and believe it’s possible. Get ready to be inspired, my friends. In this episode of Richer Retailer, Cathy is joined by Sarah Victory, the powerhouse Chief Visionary Officer of The Victory Company, best known for helping entrepreneurs and business owners double their success. She’s the author of Double Your Business in One Year or Less!, Do Something Brave Every Day, and How to Be Powerful, and the host of The Inspiring Victory Show, where she shares stories of courage, creativity, and unstoppable growth. Together, Cathy and Sarah explore the mindset that fuels extreme business growth, magical thinking. They reveal how to set bold goals, create powerful partnerships, and build the kind of support systems that make your retail dreams real. This episode will remind you that what the mind can conceive, you can achieve, especially when you believe in a little magic. What You’ll Learn in This Episode Think beyond limits. Extreme growth doesn’t happen with small, safe goals, it happens when you allow yourself to dream magically. Trust the process. When you know your what, the how will follow, often in unexpected ways. Ask for help. You don’t have to do business alone. The biggest breakthroughs happen when you open yourself up to guidance and collaboration. Protect your dreams. Share them only with those who support and uplift you. Stay open. Magic only works when your mind is open and mindset is everything. Key Takeaways: [03:08] The Power of Magical Thinking [07:16] Overcoming Limiting Beliefs [09:49] The Importance of Asking for Help [19:25] Creating a Supportive Network Your Millie Moment  Write down one magical goal for your store, something that feels a little too big, a little too bold. Then say it out loud to someone who will cheer you on. Watch how the “how” starts to appear once you believe it’s possible. Resources & Links Connect with Sarah Victory on all platforms: TikTok | Facebook | Instagram | LinkedIn | YouTube | Spotify | Apple Podcasts | TheVictoryCompany.com Ready to think magical? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact method we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: Magic only works when your mind is open. When you believe in what’s possible and take that first brave step, the universe meets you halfway. Trust yourself, your magic is already working.

November can feel like a whirlwind, the holidays are here, your to-do list is growing, and it’s easy to get swept up in the hustle.  Shoppers may not be spending wildly, but they are spending thoughtfully and that’s great news for independent retailers who know how to connect, curate, and stay focused. Cathy shares how smarter spending, authentic storytelling, and intentional experiences are shaping success this season. Plus, she reveals how to use AI as your behind-the-scenes helper (without losing your human touch) and why focus beats frenzy in November. If you’ve been feeling the holiday hustle already kicking in, this episode will help you pause, refocus, and lead your store with clarity and calm confidence. What You’ll Learn in This Episode Smarter spending is the new normal, customers value meaning over markdowns. Connection, inspiration, and fun are what drive in-store traffic this season. AI can be your secret team member for efficiency and creativity. Focus, not frenzy, fuels success and peace during the holidays. Key Takeaways: [02:25] Smarter Spending and Emotional Connection [06:28] Leveraging AI for Retail Success [09:22] Authenticity Over Perfection [10:09] Mindset and Focus in Retail Your Millie Moment: Focus Beats Frenzy Simplify one area of your business this week. Choose where to focus, maybe your marketing, floor layout, or promo calendar. Ask yourself: Does this serve my best customers and my bottom line? If the answer is no, let it go. Protect your time and energy by focusing only on what truly matters. Because when you stay focused, you create calm, clarity, and profit — even in the busiest retail season of the year. Resources & Links Ready to focus rather than being frenzy? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Click here to sign up for VIP emails and get even more exclusive insights and tips to help your store grow. Follow us on social media for more updates! TikTok / Facebook / Instagram 💚 Remember: You are not just managing a busy season, you’re creating moments of magic for your customers and your community. November is your reminder to slow down, focus on what truly matters, and let go of the rest. When you lead with clarity and heart, you don’t just survive the holidays, you shine through them.

Change is never easy, but what if the only thing standing between you and your next level of success is your ability to handle discomfort? In this episode, Cathy dives deep into what it truly means to get comfortable with being uncomfortable. Cathy reveals how fear of change often keeps store owners stuck and how embracing discomfort can actually be the gateway to growth, expansion, and freedom. If you’ve ever said “everything’s fine” when you know it’s not quite good enough, this episode is your wake-up call to move forward with grace, courage, and support. What You’ll Learn in This Episode Discomfort isn’t a sign you’re doing something wrong, it’s a sign you’re growing. Fear of change can quietly hold your business back, even when things look “fine.” The ability to navigate discomfort determines how high you can go in business and in life. Key Takeaways: [02:45] Navigating Discomfort, Change and Fear [06:18] The Importance of Seeking Help [09:32] Taking Action being Uncomfortable and Moving Forward Your Millie Moment  Notice (1 minute): Stop whatever you’re doing and name the feeling, “I feel uncomfortable.” Clarify (3 minutes): In one sentence, write what you think will happen if you act. (This reveals the real fear.) Choose one micro-action (5–15 minutes): Pick something tiny, a DM, a draft email, a 10-minute test change in your shop. Share (30 seconds): Tell one person (peer, teammate, or coach) what you’re doing. Accountability increases follow-through. Reflect (5 minutes after): Note what happened and what you learned, then repeat. Do this sequence three times in 7 days. You’ll be surprised how quickly the discomfort softens and how much forward motion you create. Resources & Links Check out Episode 001: Hi. It’s me Check out Episode 002: Part 1 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well Check out Episode 003: Part 2 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well Check out Episode 004: Part 3 - The Only Way to Grow Your Store with Ease - 3 Steps to Embrace Change Well Ready to welcome discomfort as your path to growth?  Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group. 💚 Remember: Discomfort doesn’t mean you’re failing, it means you’re expanding. Every challenge is a step between your thumb and your pinky… between where you are and where you’re meant to be.

What if the very thing holding your business back could become the key to your next big breakthrough? In this powerful episode of the Richer Retailer Podcast, Cathy Wagner takes you inside the magical world of masterminds, where independent retailers come together to brainstorm, collaborate, and turn challenges into opportunities for business growth and success. You’ll hear how one mastermind session transformed a stressful tariff problem into a creative retail solution that boosted profits and inspired every store owner in the group. Cathy reveals how community-driven collaboration can spark ideas that one person alone could never create. If you’ve ever felt stuck trying to figure it all out by yourself, this episode will remind you that your best growth happens together. What You’ll Learn in This Episode The true power of a mastermind, how collective wisdom creates faster business breakthroughs How collaboration with other retailers can unlock next-level business growth Why collaboration fuels confidence, clarity, and business success Key Takeaways: [03:21] Cathy reveals the “magical” power of the mastermind  [04:13] Meet the “Tariff Fighters”, proof that collaboration can turn costs into profit [05:01] The Power of Collective Brainstorming [08:33] Transforming Obstacles into Opportunities Your Millie Moment  Don’t tackle challenges alone, start your own mini mastermind! Here’s how to do it: Gather 2–3 fellow store owners you trust and respect. Schedule a monthly brainstorming session even just an hour works! Have everyone bring one challenge they’re facing (like tariffs, slow sales, or staffing). Collaborate to share ideas, solutions, and fresh perspectives. Remember: when you share ideas, you multiply them  and that’s how problems turn into possibilities and ideas turn into cash. Resources & Links Check out Episode 022: Tariff-Proof Your Store with Dana Connell Ready to turn your tariff troubles into triumphs and spark powerful collaboration along the way?  Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You don’t have to have all the answers on your own. The magic happens when you open up, collaborate, and let others lift you higher. Together, you can turn any challenge, even tariffs into an opportunity for growth and success.

You’ve built a beautiful store and customers are buying… so why doesn’t your cash flow feel as strong as your sales? Let’s fix that. In this episode, Cathy dives into one of the most misunderstood parts of running a store: inventory turn and freshness. Broadcasting straight from Disney World, Cathy shares a magical analogy that will forever change the way you look at your backroom: Your inventory is just like a bathtub!  If you’ve ever struggled with overbuying, stale stock, or slow cash flow, this episode is your fresh start to making your inventory work for you, not against you. What You’ll Learn in This Episode The “Goldilocks zone” of inventory that fuels steady cash flow How to measure your inventory turn (and what number to aim for) Why freshness is the secret to happy customers and higher margins Key Takeaways: [01:52] Understanding Inventory Turn [06:14] The Importance of Freshness in Inventory [08:10] The Goldilocks zone: finding that perfect balance between too much and too little [09:13] Identifying and Managing Old Inventory Your Millie Moment  Want to see where your profit potential is hiding? Here’s your homework from Cathy: Calculate your inventory turn for last year, take your annual sales and divide them by your average inventory. Then, check your freshness today, look at how many dollars (or units) you’ve received in the last 90 days and divide that by your total on-hand inventory. These two numbers tell the story of how hard your inventory is working for you and where your next profit breakthrough is waiting. Resources & Links Episode 029: Want to Scale Your Retail Business. Fix This First Episode 035: Encore: The Hidden Cost of Inventory Hoarding Episode 010: How to Identify and Eliminate “Cash Flow Eaters” in Inventory Episode 013: How to Stay Ahead of Retail Cash Flow Challenges: 2 Strategies for Success Is your turn and freshness not where it should be? In our Profit Club program we can identify the slow movers, create a plan for moving them out, and determine what inventory to replace it with to make your inventory fresh & profitable. Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Follow us on social media for more updates! Facebook / Instagram Join the community with ambitious store owners in our Richer Retailer Facebook Group 💚 Remember: You’re not just managing numbers or products, you’re nurturing the heartbeat of your business. Every time you refresh your inventory and keep it flowing, you’re creating new energy, new excitement, and new profit. Trust yourself, keep that flow going, and remember, your store is meant to thrive, just like you.

What if one bold statement could attract the right customers, energize your team, and set your store apart instantly? What do Apple, Patagonia, and your favorite local boutique all have in common? They know exactly what they stand for and they boldly declare it. In this episode, Cathy Donovan Wagner takes you behind the scenes of the Richer Retailer Manifesto and teaches you how to create your own. A manifesto is more than a mission statement, it’s your customer magnet. It tells the world who you are, what you stand for, and why your store exists. When you claim it with confidence, you don’t just sell products, you attract the right people, inspire loyalty, and build a legacy. Cathy shares the exact steps from the RETAILMavens coaching program that will help you: define your store’s personality, align your business with your core values, and craft a bold declaration that rallies both your customers and your team. What You’ll Learn in This Episode Why being bold and audacious with your store’s purpose matters The updated Richer Retailer manifesto designed to help you How iconic brands like Apple, Patagonia, and North Face use manifestos to magnetize their audience How your personal core values can shape your retail business Key Takeaways: [02:32] The Power of a Manifesto [05:37] Creating Your Customer Magnet [09:22] Defining Your Store's Purpose [17:35] Transforming Retail Through Clarity and Control Resources & Links Check out the updated Richer Retailer manifesto. Want to magnetize the right customers? Get the Customer Magnet Worksheets. If you’ve ever struggled with standing out, attracting the right shoppers, or explaining why your store matters, Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Follow us on social media for more updates! Facebook / Instagram. Your Millie Moment  This week, take 20 minutes to spark your manifesto: Write down 3 words customers would use to describe your store Circle the values that matter most to you Draft ONE bold sentence that declares what you stand for Then share it with your team (and tag us @retailmavens so we can cheer you on). 💚 Remember: Your manifesto is more than words, it’s your rally cry, your customer magnet, and your store’s declaration of purpose. Be bold. Be audacious. And watch the right people come to you.

October may feel like the holiday season is right around the corner, but here’s the truth: you still have time. In this episode, Cathy Wagner unpacks the latest consumer trends and shows why October is the launch pad, not the lull for your store. You’ll hear how to use this “quiet before the storm” to build momentum, strengthen community engagement, and set yourself up for your best Q4 yet. From smart inventory management and “go big or go home” buying strategies, to leaning into personalization, leveraging video content, and creating memorable customer experiences, Cathy reveals practical sales strategies to help you outsmart the madness and thrive this season. What You’ll Learn in This Episode Why October is your real holiday starting line for the holiday season How video content and omnichannel sales strategies boost efficiency and loyalty Fun, community engagement events that build stronger customer experiences Key Takeaways: [07:03] Leveraging Video and Omnichannel Strategies [08:28] Building Community and Experiential Retail [09:59] Understanding Shopper Sentiment Resources & Links Listen to episode #016: The #1 Tip to Grow Lifetime Customer Value (The Importance of the Second Purchase and Talks about OmniChannel) You want to firm up your Q4 strategy? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment: Don’t just listen, do!  Pick ONE bold move from this episode and commit to it today. Maybe it’s going all-in on a product line through smarter inventory management, launching fresh video content, or planning a fun community engagement event that boosts customer experience. Whatever it is, write it down, tell your team, and take the first step. Small, intentional actions taken now create unstoppable momentum before the madness of the holiday season. 💚 Remember: You are not just running a store, you’re building a space where joy, connection, and community thrive. October is your launch pad, the moment where you set the tone for the entire holiday season. Lead with heart, embrace the little wins, and trust that every step you take is guiding you toward being the astonishing retailer you were made to be. 

Have you ever wondered what it really takes to grow your store to a million dollars? In this empowering episode, Cathy pulls back the curtain on the exact 7 things she’d do if she were building a million-dollar store today. She shares not just strategy but mindset shifts, tested methods, and practical steps you can apply right now in your own business. You’ll hear everything from profit-first inventory planning, to $2,000-an-hour CEO work, to the importance of failing fast. This isn’t theory, it’s the same proven framework that has helped hundreds of retailers go from stressed and stuck… to thriving, profitable, and free. What You’ll Learn in This Episode The 7 Proven Moves to Grow Your Store to $1 Million How to trade $20/hour tasks for $2,000/hour growth work Why coaching compresses time and accelerates results. The truth: it’s not just about money, it’s about impact Key Takeaways: [02:46] Seven Steps to Build a Million Dollar Store [07:01] Treating Inventory as an Investment [10:47] Building a Self-Sufficient Team [21:07] Leading Yourself to Success Resources & Links #047: Empowering 100 Retailers past $1M with Sustainable Growth Check out Captain Kirk's QuickBooks Corner for expert bookkeeping tips and insights every month inside our Richer Retailer community  Book tip: Buy Your Time Back by Dan Martel Ready to lead your store past $1M with confidence? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment  Pick just ONE of the 7 strategies and take action on it this week. Don’t wait to do them all, momentum starts with a single step.  Which one will you commit to today to move your store closer to that million-dollar mark? 💚 Remember: Building a million-dollar store isn’t just about profit, it’s about creating freedom, impact, and a life you love. You are stronger than the fear, more capable than the doubt, and fully equipped to reach your next level. Every step forward matters. You don’t have to do it all at once, you just have to keep moving, with courage and heart.

How do you create a thriving business that fuels freedom, impact, and legacy? In this inspiring episode, Cathy Donovan Wagner shares RETAILMavens’ bold new declaration: helping 100 independent store owners reach $1M in sustainable, profitable growth. She opens up about her own journey of subtracting the chaos, embracing a decision framework, and re-engineering RETAILMavens to reflect freedom, leadership, and transformation. Cathy also reveals new tools, trainings, and experiences designed to help store owners cut through the noise and grow beyond the grind. This episode will challenge you to declare your own audacious goal and step boldly into empowered leadership. What You’ll Learn in This Episode Why declaring bold goals is key to transformation and sustainable growth How subtraction (not addition) creates focus and clarity in business Why hope and leadership are essential to thriving beyond $1M Key Takeaways: [04:11] Building a Decision Framework That Cuts the Chaos [07:26] How RETAILMavens Re-Engineered for Freedom + Impact [12:00] Bold Progress and Audacious Goals for the Future [17:20] Why Community + Connection Are the Heart of Retail Resources & Links Ready to lead your store past $1M with confidence? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in our Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment  Write down your audacious goal for your store. Ask yourself: What can I subtract to make space for it? Take one small action this week to move toward that goal. Simple, clear steps but powerful enough to start re-engineering your business into one that grows sustainably and supports the life you want. 💚 Remember: Sustainable growth isn’t just about profit, it’s about building a richer life filled with freedom, confidence, and deeper impact. Declare your bold goal, cut through the noise, and lead with audacious hope.

How do you grow your business while still connecting with the customers you love? In this empowering episode, Cathy Donovan Wagner unpacks the role of delegation in creating real business growth. She shares practical time management strategies like time blocking and owner-on-deck days, plus the importance of team training to carry your store’s culture forward. Through inspiring client stories and actionable insights, you’ll discover how to step fully into your CEO role without losing the magic of your brand. What You’ll Learn in This Episode Why smart delegation fuels long-term business growth. How to keep customer connections alive while focusing on your CEO role. How team training ensures your culture and values are reflected on the floor. Key Takeaways: [05:03] The Importance of Intentional Presence [06:00] Time Blocking for Success [07:40] Creating a Sustainable Business Model [09:14] Building a Business Beyond Yourself Resources & Links Ready for Sustainable Business? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment: Block time on your calendar. Choose two slots this week: one for CEO office hours (focus on business growth tasks) and one for Owner-on-Deck time (intentional customer connection). Pick 2–3 tasks to delegate. Hand them to a team member so you can free up time for leadership. Run one short team training. Teach your staff one standard (like greeting customers or upselling) so your culture stays consistent. That’s it, simple, doable steps that protect your time management, strengthen customer connection, and move you toward a sustainable business. Join the community with ambitious store owners in our Richer Retailer Facebook Group Share this episode with a fellow store owner and help them tackle cash flow challenges! 💚Remember: You don’t have to do it all alone. Delegation and team training aren’t about stepping away, they’re about giving yourself the freedom to lead as the CEO while still keeping the magic of your customer connection alive. You are building not just a profitable, sustainable business, but also a life that feels richer in every way. And through it all, never forget, you are astonishingly fabulous.

September 2025 is here and it’s one of the most important months for retail.  Cathy Wagner breaks down the state of retail and why this season is your reset button. From navigating price sensitivity and tariffs to leaning into localism, Cathy shares how you can use September as a launch pad for business growth. With your CEO hat firmly on, you’ll discover how team empowerment and stronger customer connection can drive momentum into Q4 helping you scale your store with intention, not overwhelm. What You’ll Learn: Why September 2025 is the ultimate retail reset How to respond to price sensitivity and tariffs without sacrificing profit The growing power of localism and community collaboration Practical ways to invest in team empowerment for growth Mindset shifts to strengthen customer connection and thrive as CEO Key Takeaways: [03:43] Navigating Price Sensitivity and Consumer Behavior [09:10] The Power of Localism and Community Connection [14:46} Empowering Your Team for Success [18:35] Strategic Moves for a Profitable Q4 Your Millie Moment: Localism + Team Power = Retail Momentum Plan one signature event to strengthen customer connection and community ties. AI Prompt: Signature Retail Event Planning Act as an expert retail event strategist. I own a brick-and-mortar retail store that sells (WHAT) and we specialize in helping (WHO do/achieve what). I want to plan one signature event this month that connects deeply with my community and can be repeated seasonally. The goal is to create sales and traffic and customer loyalty. I want to spend no more than ($XX) on materials getting it started, and I’d like to minimize my effort wherever positively possible. Please give me: Three event theme ideas tailored to independent retailers like me. A step-by-step plan for organizing and promoting the event (timeline, tasks, marketing). Ideas to make the event memorable and drive repeat attendance. Ways to measure success, both financially and in terms of customer relationship goals. Identify one role or responsibility to delegate for team empowerment. Ask yourself as CEO: What’s the one move I can make this September that will make Q4 easier, more profitable, and more scalable? Resources Mentioned: #014: Building a Team That “Gets” Your Vision with Holly Floyd #041: Why Won’t My Team Just Do What I Ask?! #022: Tariff-Proof Your Store with Dana Connell #029: Want to Scale Your Retail Business? Fix This First. (Episode on IMUs) Ready for your reset button this month of September?? Book a free 15-minute clarity call with our coach Krystal. It’s your next step to simplify, realign, and lead like the CEO you’re becoming with confidence and purpose. Connect with ambitious store owners in the Richer Retailer Facebook Group. Share this episode with a fellow store owner and help them tackle cash flow challenges! The state of retail in September 2025 is full of opportunities. The actions you take now will set the tone for Q4 and beyond. Lead locally, empower your team, and wear your CEO hat proudly as you choose proactive moves that help your store thrive.

Are you tired of hearing customers say, “I saw this online for cheaper”?  You’re not alone. In this episode, Cathy answers a powerful question from Katya, a member of our Richer Retailer Facebook community: “How do I compete as a brick-and-mortar store with the explosion of online shops stocking from the same suppliers I have to buy from too?” It’s a struggle every retailer knows, but the good news is that competing on price is not the answer. Cathy shares selling techniques to help you beat the competition and remind your customers why shopping with you is an experience they can’t get online. What You’ll Learn in This Episode Why the same products ≠ the same experience How to use storytelling to make your products unforgettable Why your “thumbs” (top customers) hold the key to growth How to reframe those discouraging “I saw this online” comments Key Takeaways: [02:04] Strategies for Competing with Online Retailers [08:53] The Importance of Storytelling in Retail [11:33] Building Customer Relationships and Engagement Resources & Links Ready for more people to discover your store? Apply for your free Gameplan Call, where we’ll identify your growth opportunities and map out the most profitable next steps to elevate your visibility, attract the right customers, and scale with confidence. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment: This week, don’t just sell a product, bring it to life!  Pick one item in your store and share its story.  Post it on social media, tell it to your team, or send it in an email.  Your customers aren’t just buying things… they’re buying the connection, the meaning, and the heart that only YOU can give. 💚Remember: Your superpower isn’t in the shelves or the stock, it’s in the way you make people feel when they walk through your doors. You are truly astonishing, and the experience you create is something no online store could ever replace. Your customers don’t just want what you sell… they want you.

Think PR is only for big brands with huge budgets? Think again. Wish your store could get featured in magazines or on top websites without hiring a pricey PR agency? We can make it happen. In this episode, Cathy sits down with PR expert Gloria Chou to show you exactly how independent retailers, even those with just one small shop can get featured in major publications like House Beautiful, Refinery29, and even Oprah’s Favorite Things without paying for ads or hiring a pricey agency. If you’ve been stuck in the “social media hamster wheel” or spending thousands on ads, this episode will open your eyes to a smarter, more impactful way to get seen and grow your retail business. What You’ll Learn in This Episode: Why PR isn’t about follower count, it’s about seasonal fit and relevance The exact CPR pitch structure Gloria uses to get small brands featured in major outlets Why PR delivers more ROI than social media or ads especially in an AI-first search world Key Takeaways: [02:33] Understanding the Power of PR for Small Businesses [10:56] Utilizing Free Tools for PR Success [16:50] The ROI of PR vs Social Media [19:19] The Importance of Consistency in PR Efforts Resources & Links If today’s conversation with Gloria lit a spark for you, she’s hosting a FREE PR Secrets Masterclass where she’ll walk you through exactly how to get featured in the media without needing a big budget or fancy connections. Grab your spot now! And if you’re ready to dive deeper into her proven PR strategies, check out her full program here. Tired of relying only on social media and ads to get noticed? Apply for your free Gameplan Call, we’ll uncover what’s working in your visibility strategy, pinpoint what’s holding you back from getting noticed, and map out your best next PR move. You’ll leave with a clear plan to boost your credibility, attract more customers, and grow a business that supports your goals, not just your to-do list. Want a behind-the-scenes look at how our top clients grow profit without burning out? Our free training, Beyond Busy: 3 Shifts to Reclaim Your Time and Boost Store Income, walks you through the exact Profit Roadmap we use in Profit Club, focusing on your role as CEO, CIO, and CFO to grow a business that’s both profitable and sustainable. Follow us on social media for more updates! Facebook / Instagram Your Millie Moment Your PR action plan for this week, just 15 minutes at a time: Step 1: Set up a Google News Alert for your niche so you never miss a media opportunity. Step 2: Watch Gloria’s free PR Masterclass and soak up her game-changing tips. Step 3: Draft your first CPR pitch, tie it to something seasonal so it’s timely and irresistible. 💚 Remember: You don’t need a massive budget, a famous spokesperson, or thousands of followers to get press. All you need is the right pitch, the right timing, and the confidence to hit “send.” Your next big feature could be one email away.