Olive Insights

Do your numbers feel overwhelming instead of helpful?In this episode of Olive Insights, Sarah Petty breaks down why so many capable business owners still feel tension and uncertainty around their finances, even when revenue is growing and the business looks healthy on paper.The problem usually is not effort or ambition. It is a lack of structure.Without a clear rhythm for reviewing cash, profit, and performance, decisions become reactive, emotional, and heavier than they need to be. Sarah shares the simple financial framework she uses with clients at Olive Business Partners to replace guesswork with clarity and confidence.Because financial success rarely comes from one big move. It comes from consistent habits.In this episode, Sarah covers:Why growing businesses often feel financially tense or unstableThe difference between reacting to numbers and leading with themHow uncertainty creates emotional decision makingThe importance of setting clear financial goals and targetsWhat to review weekly, monthly, and quarterlyWhy monthly performance reviews and re forecasts matterHow a simple cash rhythm prevents surprisesHow structure builds confidence and better decisionsIf you want your numbers to feel like tools instead of stress triggers, this episode will help you create a steady financial rhythm that supports smarter decisions and sustainable growth.Because confidence in business comes from clarity, not complexity.About Olive Business Partners Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success. Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO. Success Circle: The Success Circle | Step up, scale up and achieve ongoing financial success. — Olive Business Part…

What if your business could grow without burning you out?In this episode of Olive Insights, Sarah Petty takes you behind the scenes of how she built Olive Business Partners and shares the real story of scaling a service based, fractional CFO business without sacrificing her lifestyle.After leaving corporate, Sarah was warned that business ownership would mean longer hours and constant hustle. Instead, she intentionally designed a model that supports flexibility, recurring revenue, and sustainable growth.In this candid, practical episode, she walks through the decisions, mindset shifts, and structural changes that helped her move from being the bottleneck to building a team that delivers quality and trust at scale.If you run a service based business and feel stuck trading time for money, this episode will give you a clearer path forward.In this episode, Sarah covers:Why service based businesses can be difficult to scaleHow founders unintentionally become the bottleneckThe shift from doing everything yourself to delegating with confidenceWhy flexible resourcing reduces risk and burnoutThe impact of bringing in senior support instead of junior hiresHow a business manager can free up your mental loadWhy recurring revenue creates stability and better planningHow to design a business that fits your life, not the other way aroundIf you want to grow your business without working nights and weekends, this episode will help you rethink your structure and build support that actually scales.Because you do not need a perfect model from day one. You just need one that evolves with you.About Olive Business Partners Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success. Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO. Success Circle: The Success Circle | Step up, scale up and achieve ongoing financial success. — Olive Business Part…

Why does running a “fine” business still feel so stressful?In this episode of Olive Insights, Sarah Petty talks about a type of stress that rarely gets discussed but is incredibly common among business owners. That constant, low level anxiety that lingers in the background, even when sales are steady and nothing seems obviously wrong.From the outside, everything looks okay. Clients are happy, revenue is coming in, and the bills are paid. But internally, there is still uncertainty. Questions like “Is this actually working?” or “Should I be earning more by now?” quietly sit in your mind.Sarah explains why this stress often has less to do with crisis and more to do with a lack of clarity, especially around profit.Drawing on her experience as a virtual CFO, she shares how understanding your numbers and defining what profit really means for your business can dramatically reduce the mental load and help you make decisions with confidence instead of fear.In this episode, Sarah covers:Why business ownership creates a unique kind of stressThe constant mental load many owners carry in the backgroundHow uncertainty fuels anxiety more than bad news ever couldWhy avoiding your numbers keeps you stuck in guessworkThe importance of understanding profit, not just revenueHow financial clarity reduces risk and decision fatiguePractical ways to regain control and calm in your businessIf your business looks healthy on the surface but still feels heavy behind the scenes, this episode will help you understand why and show you how clarity can replace that constant worry.Because confidence in your business comes from knowing your numbers, not hoping for the best.About Olive Business Partners Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success. Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO. Success Circle: The Success Circle | Step up, scale up and achieve ongoing financial success. — Olive Business Part…

Does growing your business feel heavier instead of easier?In this episode of Olive Insights, Sarah Petty explores how successful entrepreneurs grow their businesses with clarity and calm rather than constant stress and exhaustion.Drawing on her experience working with founders across all stages of growth, Sarah explains why ease in business is not about slowing down or lowering ambition. It is about intentional design, focus, and financial clarity.This episode unpacks the difference between chaotic growth and sustainable growth and shows how structure and simplicity create momentum rather than friction.In this episode, Sarah covers:Why many business owners feel constant pressure and fatigueThe difference between calm leaders and reactive leadersWhy designing your business model before scaling mattersHow leverage creates growth without longer hoursWhy focus and saying no are essential for momentumHow simplicity reduces complexity and stressThe role of financial visibility in confident decision makingWhy not all growth is good growthHow the right support reduces decision fatigueIf your business growth is starting to feel overwhelming, this episode will help you rethink how you scale and choose a path that supports both performance and wellbeing.Because ease in business is a choice, not something you earn later.About Olive Business Partners Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success. Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.  Find out more about Olive Business Partners: Website: Olive Business Partners Instagram: @olivebusinesspartners LinkedIn: Olive Business Partners Got a question or topic idea? Submit it here → Podcast Question Form Interested in being a guest on the Olive podcast? Let us know → Podcast Guest EOI Form 

Do you know the early warning signs of a cash crunch before panic sets in?In this episode of Olive Insights, Sarah Petty tackles one of the most stressful and common challenges in business: running out of cash. While many business owners believe cash crunches happen suddenly, Sarah explains why most financial pressure builds quietly over time and how the warning signs often appear months in advance.Drawing on her experience as a virtual CFO, Sarah walks through the most common indicators that cash flow is tightening and why even profitable, growing businesses can still run into cash problems. She also explores the emotional toll cash stress takes on business owners and why avoidance often makes the situation worse.This episode is designed to help you recognise the signals early so you can take action before financial pressure turns into a crisis.In this episode, Sarah covers:Why most cash crunches are not sudden and how they build over timeThe early warning signs business owners often missWhy watching your bank balance with anxiety is a red flagHow stretching supplier payments signals cash flow stressWhy cutting owner pay creates a false sense of stabilityHow revenue growth can actually increase cash pressureWhy avoiding forecasts leads to bigger financial problemsPractical steps to regain visibility and control over cash flowIf you are feeling financial pressure building or want to be better prepared before it happens, this episode will help you move from reactive decisions to proactive cash management.Because cash flow problems are manageable when you see them early.About Olive Business Partners Olive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success. Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.  Find out more about Olive Business Partners: Website: Olive Business Partners Instagram: @olivebusinesspartners LinkedIn: Olive Business Partners Got a question or topic idea? Submit it here → Podcast Question Form Interested in being a guest on the Olive podcast? Let us know → Podcast Guest EOI Form 

What actually separates successful CEOs from busy business owners?In this episode of Olive Insights, Sarah Petty breaks down the financial habits she has seen consistently across successful CEOs, from early-stage founders through to leaders of multibillion dollar organisations.While many people assume success comes from bold moves or big moments, Sarah explains why it is often the quiet, consistent financial habits that create stability, confidence, and long term growth.Drawing on her experience as a corporate finance leader and virtual CFO, Sarah unpacks how CEOs think about money differently and how business owners can start adopting these habits at any stage of growth.This episode focuses less on complex strategies and more on the everyday behaviours that help CEOs lead with clarity rather than stress.In this episode, Sarah covers:Why successful CEOs focus on boring, consistent financial habitsHow to know your numbers without obsessing over every detailThe key metrics CEOs actually pay attention toWhy cash is treated as strategic, not accidentalHow to separate emotion from financial decision makingWhen and why CEOs invest in support earlier than feels comfortableHow to think long term even when under short term pressureWhy regular financial reviews matter, even when nothing feels wrongIf you want to step more confidently into the CEO role and make clearer, calmer financial decisions, this episode will help you build habits that support sustainable growth rather than constant firefighting.Because strong leadership starts with financial clarity, not perfection.About Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Are you really building a business that pays you well or just keeping it afloat? In this solo episode of Olive Insights, Sarah Petty challenges one of the most ingrained beliefs in small business: that paying yourself properly is something you earn later.Too many founders normalise underpaying themselves, skipping wages altogether, or treating owner pay as whatever’s left at the end of the month. Sarah explains why this mindset isn’t just unsustainable. It’s a sign of an unhealthy business.Drawing on her background as a corporate finance leader and virtual CFO, Sarah unpacks what it truly means to build a business that pays you well, consistently and intentionally. She reframes owner pay as a planned business expense, not a reward for surviving another month, and walks through the financial foundations required to make that possible.In this episode, Sarah covers:Why paying yourself last is a dangerous myth in businessWhat paying yourself well actually looks like in practiceThe five pillars that support sustainable owner payHow underpricing directly impacts your ability to earn a proper salaryThe difference between profit and cash and why both matterHow to design a simpler, more profitable business modelPractical steps to start paying yourself regularly, even if it’s modest to begin withIf your business relies on personal sacrifice, inconsistent drawings, or waiting until things settle down, this episode will help you rethink your approach and start treating your role as CEO with the financial respect it deserves.Because a healthy business should support your life, not depend on you burning out to keep it alive.About Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

In this episode, host Sarah Petty unpacks how chaos creeps into growing businesses and why it’s such a common experience for founders.She walks through the seven common ways chaos shows up, why they’re so easy to ignore at first, and what they’re really costing you as the business scales. You’ll also hear practical ways to start regaining control.This episode is for founders who feel busy, stretched, or reactive, and want their business to feel more structured, intentional, and sustainable.Key takeawaysWhy chaos is often a sign of growth, not failureThe seven most common ways chaos creeps into a businessHow simplification creates immediate reliefWhy support and structure matter more as you scaleHow stepping into the CEO role helps restore controlFind out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartners LinkedIn: Olive Business Partners

Are you creating real financial direction in your business?As the year wraps up, it’s the perfect time to pause and reflect on your business’s financial health. In this solo episode of Olive Insights, Sarah Petty walks you through a practical framework to assess how your business is tracking, from cash flow and profitability to risk and growth planning.Sarah shares eight key areas every business owner should review before heading into the new year, each with simple yes-or-no questions designed to help you identify what’s working, what needs attention, and where to focus next. Whether you’re planning for 2026 or just want to feel more confident in your numbers, this episode will help you take stock and make informed decisions for the year ahead.In this episode, Sarah covers:Why many business owners are unclear on where they are goingHow to set a business direction that is specific and financially meaningfulThe difference between a vision, a plan, and a to do listHow to translate your goals into an action plan your whole team can executeThe quickest business levers that typically lift results without burning out the teamWhy founders often end up doing too much and how to break that cycleWhat usually prevents businesses from growing (and how to fix it)The review cadence and key metrics that keep you on trackHow to decide what to stop doing to improve performance and bandwidthIf you want a business that grows with more certainty and less overwhelm, this episode will help you create a clear direction and the financial structure to support it.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Travel is often one of the biggest expenses for business owners. But could you be getting far more value out of it? In this episode of Olive Insights, Sarah Petty speaks with Gagan Gupta, founder of Turn Left for Less, about how business owners can turn everyday spending into premium travel experiences.A listener asked:“I travel a lot as a business owner and it is a large expense in my business. Are points or frequent flyer programs worth it and how can I get better value for money when it comes to travel?”Gagan explains how to make your business travel work smarter for you through points, partnerships, and strategic planning. From earning points without overspending, to “triple dipping” and diversifying across airline alliances, this episode shows how to use what you already spend to travel in comfort and save thousands.In this episode, Gagan shares:The smartest ways for businesses to earn points using existing spendHow to triple dip on rewards without increasing costsWhen and how to redeem points for maximum valueWhy diversification across airlines increases travel flexibilityCommon mistakes business owners make with points programsHow to automate and scale your business travel strategyMeet Our Guest: Gagan Gupta: Gagan Gupta is the founder of Turn Left for Less. The first time he flew Business Class, it changed everything. The space, the calm, the feeling of arriving fresh sparked a mission that has now spanned more than 11 years. Since that moment, he hasn’t paid full price for a premium cabin again.At Turn Left for Less, Gagan helps founders elevate their travel experiences using points and smart booking strategies. Whether you already fly up the front and want to learn how to do it using reward seats, or you’re flying economy but spending a lot in your business, Gagan gives you the roadmap to fly better, more often, for less. This isn’t about tricks or loopholes. It’s about clarity, access, and showing you what’s possible.Where to find Gagan:Website: Turn Left For Less - register on the website to be kept updated with latest tips, strategies and  travel updates Skool: DIY Premium Travel Mastery ProgramYouTube: Gagan Gupta | Turn Left For LessTikTok: Turn Left For Less Instagram: Turn Left For Less About Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Creating Clarity and Profitability in Your BusinessFeeling like the day-to-day noise is drowning out clarity in your business? You’re not alone. This episode of Olive Insights tackles a listener question: “How do business owners create a clear direction in their business, including financial profitability?”Sarah Petty sits down with Paul Farmer, Founder and Managing Director of Mentoris Group, to explore how business owners can reconnect their vision, strategy, and financial results. Paul shares his practical approach to helping founders reset their focus, make confident decisions, and take action that leads to sustainable profitability.They unpack how fear, lack of clarity, and overcomplication often hold businesses back, and the steps to cut through the noise and move forward with purpose.In this episode, Paul shares:How to define where your business is heading (even when you’re unsure)The first questions to ask when things feel noisy or uncertainHow to turn a business vision into an actionable planThe biggest mindset barriers that stop progressHow to decide what to start, stop, and continue doingThe key levers that drive performance and profitabilityHow to build accountability that sticks beyond coaching sessionsGuest bio:Paul Farmer is the Founder and Managing Director of Mentoris Group, a premier business advisory firm dedicated to helping entrepreneurs and business owners achieve sustainable growth and long-term success. With over 23 years of experience as a CPA and strategic leader in multinational companies like Shell, Petro Canada, Repsol, and Talisman Energy, Paul brings a wealth of industry knowledge and insight. He founded Mentoris Group to provide honest, no-nonsense guidance that challenges conventional thinking and unlocks hidden opportunities. Passionate about empowering businesses to thrive, Paul specialises in strategy resets, financial clarity, leadership development, and exit planning. He’s committed to helping clients build profitable, scalable, and resilient businesses that align with their vision and purpose. Outside of work, Paul enjoys most sports, which fuels his competitive spirit and dedication to teamwork and excellence.Where to find Paul: Websites: Mentoris Group, Business Recovery AdvisorsInstagram: Mentoris GroupAbout Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Funding Business Growth the Smart WayAs your business grows, you may reach a point where extra funding is needed, whether it’s for inventory, tech upgrades, or hiring. But with so many options available, how do you choose the right one? In this episode of Olive Insights, Sarah Petty speaks with finance broker Katherine Looke from Finweb to answer a listener question from Silvia, an e-commerce business owner: “What are the best options available to fund this kind of growth?”Katherine and Sarah unpack how to approach business finance strategically, so funding fuels growth rather than creating unnecessary risk. They explore the full spectrum of financing options and what lenders really look for, as well as the biggest pitfalls to avoid.In this episode, Katherine shares:Financing options beyond the traditional bank loanThe difference between overdrafts, lines of credit, loans, and invoice financingHow to prepare your business so lenders say yes (and offer better rates)The biggest mistakes founders make when seeking financeWhen it might actually be better not to take on debtPractical examples of how small businesses can secure finance that supports growthIf you’ve ever wondered whether you’re finance-ready or how to fund your next stage of growth, this episode will give you clarity and confidence.Guest bio:With over 10 years of experience in real estate and banking, Katherine Looke has built her career across property management, accounts, and both unsecured and secured lending. Her journey with property began early; she purchased her first investment at 21 and discovered her passion for helping others achieve their property goals. Today, Katherine combines her industry knowledge and personal experience to provide tailored finance, supporting clients from first-time home buyers to business owners looking to expand through cash flow lending and SMSFs, to business loans and honest advice. Where to find Katherine:YouTube: Katherine Looke - Broker LinkedIn:  Katherine Looke About Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Struggling with inconsistent sales even though your clients love working with you?In this episode of Olive Insights, Sarah Petty sits down with Dipti Pandit, CEO of Sales Pundit Consulting, to unpack why positive client feedback doesn’t always translate into steady revenue. They explore what really makes a sales process effective, how to secure larger and longer-term clients, and how to sell with confidence without ever feeling pushy.Dipti shares the common mistakes service-based businesses make when trying to grow, why founders aren’t always the best people to lead sales, and how to turn good client experiences into repeatable long-term business. If sales feel like a rollercoaster in your business, this episode will give you practical steps to smooth out the ride.In this episode, Dipti shares:How to spot gaps in your sales process when results are inconsistentWhy service businesses often miss out on bigger clientsTips for selling effectively without sounding “salesy”Whether the founder should always lead salesHow to turn positive feedback into long-term revenueGuest bio:Dipti Pandit is the CEO of Sales Pundit Consulting Pty Ltd, where she helps B2B tech businesses turn inconsistent sales into sustainable growth. Through consulting, advisory, lead generation, training, and coaching, she works with founders and their teams to refine sales processes, secure larger clients, and build predictable revenue.With a practical, no-nonsense approach, Dipti is passionate about helping businesses sell with confidence while avoiding the pushy, “salesy” tactics that often hold service businesses back.Where to find Dipti:Website: Sales Pundit ConsultingLinkedIn: Sales Pundit ConsultingAbout Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Are you charging what you’re really worth? In this solo episode of Olive Insights, Sarah Petty unpacks one of the most powerful yet uncomfortable levers in business: pricing. From overcoming the fear of charging more, to understanding your value beyond just the hours worked, Sarah shares practical strategies to make pricing less awkward and more strategic.Drawing from her own journey and client experiences, she breaks down the art and science of pricing and how to align it with your value, positioning, and long-term sustainability.In this episode, Sarah covers:The three pillars of pricing: margin, customer perception, and market positionWhy undercharging is one of the most common mistakes business owners makeHow to increase prices without losing clientsMyths that hold founders back from charging properlyThe financial measures every business owner should track (CAC, LTV, runway, burn rate)Practical steps to reset your pricing and protect profitabilityWhy your clients aren’t buying your time, but outcomes, certainty, and resultsIf you’ve ever second-guessed your pricing or worried about raising your rates, this episode will help you shift your mindset and start treating pricing as a strategic business decision rather than a stressful guesswork exercise.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Is your brand just looking good or is it actually making you money? In this episode of Olive Insights, Sarah Petty is joined by Kylie D’Costa, CEO and owner of Beyond The Logo, to unpack how branding can become your most valuable business asset. They explore how to measure the financial value of branding, common mistakes to avoid, and the right time to refresh your brand.From shifting the mindset that branding is “just a logo” to building consistency across your customer journey, Kylie shows how business owners can make their brand work harder and generate measurable returns.In this episode, Kylie shares:Why branding is more than visuals and taglinesHow to know if your brand is creating financial valueThe role of consistency across the entire customer journeySigns your brand is confusing customers and costing you salesHow to monetise brand assets and avoid breaking trustWhen to consider a brand refresh or full rebrandThe common branding mistakes businesses makeWhy your brand should guide all your other business decisionsGuest bio: After leading end-to-end customer strategy for one of Australia’s largest corporates, I left the big business world to help small and scaling businesses build brands that actually work. At Beyond The Logo, we focus on turning your brand into your most valuable business asset — one that drives revenue, creates standout customer experiences, and supports growth. I’m passionate about helping business owners stop wasting time on “just looking good” and start monetizing what makes them truly different.Where to find Kylie:Website: Beyond The Logo LinkedIn: Beyond The Logo, Kylie D'Costa About Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Want to scale your business but worried about breaking what already works? In this episode of Olive Insights, Sarah Petty speaks with Nicole Smith, founder of The Artisans Business Solutions, about how to scale with confidence without compromising service quality or overwhelming your team. Nicole shares how to strengthen your operational foundations, streamline processes, and prepare your business for sustainable growth.They discuss the signs you are ready to scale, how to avoid common pitfalls, and why curiosity, planning, and adaptability are essential for long-term success.In this episode, Nicole shares:How to assess if your business is ready to scaleWhy strong operational foundations matterThe role of systems, SOPs, and onboarding in sustainable growthHow to reduce reliance on the founderWays to avoid bottlenecks and inefficienciesThe importance of adaptability when market or internal changes occurCommon mistakes when scaling too quicklyHow to align scaling plans with your team’s capacity and skillsGuest bio: Nicole Smith is a Fractional COO, Business Operations Consultant and Founder of The Artisans Business Solutions. With over 20 years of experience, Nicole helps businesses move from reactive to proactive - designing operational structures that support sustainable growth, increase efficiency, and free up leadership to focus on what matters most. Nicole believes businesses should be places where both leaders and teams thrive. Operations shouldn’t be a constant struggle - it should be a foundation for clarity, ease, and growth.Where to find Nicole: Website: The Artisans Business Solutions LinkedIn: Nicole SmithAbout Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Thinking about selling your business? Wondering if it is truly ready for the market?In this episode of Olive Insights, Sarah Petty talks with Michael Kerr, founder of Kerr Capital, about what makes a business “sellable” and how to maximise its value before going to market. They cover the key factors buyers look for, the steps to prepare for a sale, and how to reduce risk for potential buyers.Michael shares the importance of removing the business owner from day-to-day dependency, building a strong team, understanding your numbers, and identifying the right type of buyer. They also discuss practical tips for owners who are still a few years away from selling but want to position their business for the best outcome.In this episode, Michael shares:The key factors that make a business attractive to buyersWhy removing owner dependency increases valueHow to identify your most likely buyersThe top value drivers that can boost sale priceThe role of industry trends in sellabilitySteps involved in preparing a business for saleWhy understanding your numbers and your story is criticalThe importance of starting early and getting expert adviceGuest bio:Michael Kerr is founder of Kerr Capital, and advises and mentors small business owners across Australia on understanding how to increase the value and sellability of their business. Since 2002 he has spoken to thousands of business owners and worked on well over 700 engagements. He has deep experience in helping owners increase business value, develop exit plans and sale strategies. Michael has been a Director of the Bonsai Social Firm, a Mentor for Social Ventures Australia and currently hosts the Owner To Owner podcast, sharing the real world stories and advice from Australian small business owners.Where to find Michael:Website: Kerr CapitalLinkedIn: Michael KerrAbout Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Is social media really worth the investment? Or is it just draining your time and budget? In this episode of Olive Insights, Sarah Petty chats with Bec Stenner, founder of Creative Seed Co., to unpack what small business owners really need to know about social media strategy. From choosing the right platforms to measuring ROI and improving engagement, Bec brings her no nonsense approach to help businesses navigate the constantly evolving world of online marketing.They dive into setting realistic expectations, building relationships with your audience, and understanding when to scale back and when to double down. If you've ever questioned the value of your social media efforts, this episode is for you.In this episode, Bec shares:Why engagement matters more than follower countHow to align your social media strategy with business goalsThe importance of clear communication with your social media managerWhen paid advertising works and when it doesn’tTips for evaluating ROI and tracking the right metricsWhy quality content and audience relationships come firstHow to plan for seasonal trends and campaign timingThe power of starting with clear expectations and strong foundationsMeet Our Guest: Bec Stenner Bec Stenner is a social media strategist, social media manager, and content creator with a love for cheese, chocolate, donuts... and wine! She’s the founder of Creative Seed Co., a business built on helping brands grow through smart, authentic social media strategies. Whether it’s increasing visibility, building genuine connections, or helping you show up confidently and consistently online, Bec’s all about creating tailored strategies that feel right for you and your business. Creative Seed Co. was born from Bec’s passion to make social media feel less overwhelming for small business owners, and more like something that fits naturally. At the heart of her work are three core values: Kindness. Transparency. Communication.Where to find Bec: Website: Creative Seed Co. Instagram: @creativeseed.co LinkedIn: Bec Stenner on LinkedInAbout Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Equity can help launch your business, but what happens when you want some of it back?In this episode of Olive Insights, Sarah Petty is joined by Adele Anthony, Principal Lawyer at Adele M Anthony Legal, to unpack a listener question from Dan, a tech founder who gave away 40% equity for a $100K investment. Fast forward a few years: the business is thriving, the investor is now weighing in on day-to-day decisions, and Dan wants to reclaim control.This episode dives deep into the legal and strategic side of equity deals, what founders need to know before they give it away, and what to do if they want to renegotiate later.In this episode, Adele shares:The real purpose of a shareholder agreement (hint: it’s not just paperwork)What to do if you never created one (and why now is better than never)Your options for buying back equity from an investorWhat to do if an investor becomes overbearingThe legal steps: from negotiation to mediation - and court, if it comes to thatWhy valuation, forecasting, and clearly defined roles are crucial from the startSarah also shares 5 practical CFO tips for founders:Understand the true cost of equity, it’s not “free money”Know your valuation before you give equity awayUse forecasting to protect your future profitsDefine investor roles clearly, and earlyPlan ahead for more capital raising or an exit strategyWhether you're raising capital, fixing past mistakes, or preparing to grow, this episode is your legal and financial reality check.Meet Our Guest: Adele AnthonyAdele M Anthony is a passionate lawyer, business mentor, and founder of Adele M Anthony Legal and The Queen of Evolution. With over a decade of hands-on experience growing, scaling, and selling multiple six- and seven-figure businesses, and years of legal expertise in estate planning and business succession, Adele brings a rare blend of strategic insight and soul-led guidance to her work.At Adele M Anthony Legal, she provides high-quality, personalised estate planning services across Queensland, particularly for women with complex family or business circumstances. Her work helps clients protect their legacy with smart, structured legal documents and heartfelt support.Through The Queen of Evolution, Adele mentors women 40+ to start, grow, or reignite their businesses with clarity, confidence, and legal smarts. She offers 1:1 coaching, strategic business planning, and soulful systems that empower women to thrive on their own terms.Having overcome personal and professional challenges, Adele is deeply passionate about helping women build businesses and lives they love. Her approach is heart-centred, legally sound, and deeply empowering.Connect with Adele Website: Adele M Anthony Legal Coaching & Mentoring: Adele Anthony Business Consulting Facebook: adelemanthonyestateplanninglawyer | adelemanthonybusinessconsultantInstagram: @the_adele_m_anthonyAbout Olive Business PartnersOlive Business Partners is a Virtual CFO firm founded and led by Sarah Petty, a seasoned CFO passionate about helping business owners take control of their finances and scale with confidence. Whether you're planning to hire a team, invest in technology, expand into new markets, launch new products, take on larger clients, raise capital, or prepare for acquisition, we’ll help you make informed financial decisions that support your long-term success.Like the olive tree, we believe in steady, resilient growth. We connect ambitious business owners with experienced CFOs, providing tailored support for the stage you're at and the challenges you're facing. Our flexible model gives you access to expert financial guidance when and where you need it without the cost of a full-time CFO.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea?Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast?Let us know → Podcast Guest EOI Form

Are you wearing too many hats in your business? Whether you're still doing it all yourself or you're juggling a small team, chances are your resourcing model is holding back your growth. In this solo episode of Olive Insights, Sarah Petty unpacks one of the biggest levers for scaling your business: resourcing and how to do it strategically.Sarah breaks down the three stages of resourcing that most founders move through:Upskilling the founder – building your own capabilityHiring for doing – getting tasks off your plateHiring for thinking – bringing in senior support to drive growthShe shares real examples from her journey at Olive Business Partners, including how she decided when and who to hire, what made the biggest difference, and the mindset shifts that helped her stop being the bottleneck.You’ll learn:How to tell which resourcing stage you’re in (and what’s next)Why hiring for thinking is often the game-changerHow to match your resourcing to your revenue modelThe biggest mistake founders make when building a teamWhat to forecast before your next hireIf you’ve ever wondered “what’s the right next hire?” or “how can I scale without burning out?” then this episode is for you.Find out more about Olive Business Partners:Website: Olive Business PartnersInstagram: @olivebusinesspartnersLinkedIn: Olive Business PartnersGot a question or topic idea? Submit it here → Podcast Question FormInterested in being a guest on the Olive podcast? Let us know → Podcast Guest EOI Form