Shopify1Percent - The Shopify Podcast to be the Top 1% of eCommerce Stores with Jay Myers

It's time to try live video on your Shopify store! Forget overproduced videos with expensive talent. It turns out, an iPhone, a ring light, and a bit of authenticity can outperform your entire agency. Live shopping converts 25% higher than standard ecommerce pages and lifts average order value by 20%. While most Shopify stores are still arguing about button colors, the next wave of growth is literally happening... live. In this episode, I sit down with Claudiu Cioba, founder of Videowise, to unpack how live shopping is quietly becoming the biggest new Shopify sales channel. Key Take-aways Live shopping isn’t the “next big thing.” It’s already driving 25% higher conversion rates and 20% higher AOV for Shopify brands. You don’t need a studio, a film crew, or Spielberg. You need an iPhone and a pulse. Consistency wins: the best brands go live weekly and repurpose content across TikTok, Instagram, and their Shopify store. Authenticity beats polish. Customers buy from people, not production value. Most live shopping revenue happens after the show. Use replays, drip campaigns, and Klaviyo flows to keep selling long after you log off. Leverage ambassadors and influencers. Let them go live and sell for you. Their followers = your new customers. If you’re plateauing, live shopping is one of the fastest ways to add incremental revenue to your Shopify business. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Videowise (Shoppable Video & Live Shopping): https://www.videowise.com Shopify: https://www.shopify.com Shopify Plus: https://www.shopify.com/plus Klaviyo Email Marketing: https://www.boldcommerce.com/shopify Special Offer for Shopify1Percent Listeners: Get 2 free live shopping shows with full support from Videowise. Just book a meeting at https://www.videowise.com and mention you heard about it on the Shopify1Percent Podcast.

Get an exclusive 30% OFF Omnisend for 3 MONTHS: https://shopify1percent.com/omnisend What if I told you your customers are better copywriters than you are? In this episode, I dig into how using the voice of your customer can increase Shopify conversions by up to 47% (according to MECLABS research). Most brands write copy that talks at customers instead of for them. I’ll show you how to flip that script and turn your homepage into a mirror that instantly builds trust and sells more. If you want to increase sales without spending another dollar on ads, this one’s for you. Key Take-aways: 🧠 Stop writing like a brand. Customers don’t care what you want to say; they care what they get. 🪞 Your homepage isn’t a brochure—it’s a mirror. Show your customers themselves in your copy. 📈 Using customer language can increase conversions by up to 47%. 🗣️ Harvest real customer words from reviews, support tickets, and social comments. 🤖 Use AI tools like ChatGPT to summarize review patterns and uncover your customers’ true value themes. 💡 Write copy like your best customer just explained your product to a friend—that’s the real secret. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

I’ll say it. Most Shopify growth problems are math problems wearing marketing costumes. In this episode with Marc Rodill, we tear off the costume and fix the math. We talk Shopify conversion that still hovers in the low single digits for many stores, 65 to 70 percent of carts that get abandoned, and why retention improvements often drive more profit than top-of-funnel ad spend. If you run a Shopify store and like money, this is your episode. Expect simple moves that compound, international wins you can copy, and a “drunk uncle” usability test you’ll wish you tried sooner. Key Take-aways Focus on numbers over noise, start with profit, contribution margin, and cash conversion cycle Deaverage your data by cohort, product, and channel to find the actual profit drivers Align ads to landing pages and product detail pages so the promise matches the page Use the “drunk uncle test” to spot obvious friction in your Shopify buying journey Stack trust on every step, from ad to checkout, with proof, policies, and plain language Mine backend profit with post-purchase offers, reorders, and partnerships instead of only top-funnel spend Make international your easiest win, copy what already works and localize only what matters Speak in the customer’s words, use FAQs and objections to write copy that converts Build dashboards you’ll actually use, one KPI per view, and tie every metric to a decision Think in systems, not hacks, so small 1 percent improvements compound across your Shopify funnel 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Shopify: https://www.shopify.com Shopify Markets: https://www.shopify.com/markets  Meta Ads Manager: https://business.facebook.com/adsmanager Walmart Marketplace: https://marketplace.walmart.com Bold Commerce Apps: https://www.boldcommerce.com/shopify

If your Shopify store isn’t “agent ready,” you’re about to be invisible. I sat down with AI expert, Gavin McKew to dig into how AI shopping agents and Shopify’s new ChatGPT checkout will change discovery, pricing, and conversion, forever. More than half of U.S. consumers already start shopping research with AI, and OpenAI just turned those chats into one-click purchases. Translation: your PDPs are now talking to robots and humans at the same time. Let’s make them fluent, fast, and profitable Key Take-aways What “agent ready” actually means for a Shopify catalog, from clean titles to machine-readable policies The 6 metafields to add now so LLMs can index your products with confidence Why one unusual but high-signal spec can win tie-breakers and conversions How to prep for ACP so agents can complete purchases with fewer clicks Pricing, bundles, and VIP logic that an AI agent can evaluate instantly Post-purchase identity capture so agent-led checkouts still grow your LTV A 90-day roadmap to ship the above without boiling the ocean 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Shopify and OpenAI bring commerce to ChatGPT: https://www.shopify.com/news/shopify-open-ai-commerce OpenAI Instant Checkout announcement: https://openai.com/index/buy-it-in-chatgpt/ Agentic Commerce Protocol overview: https://developers.openai.com/commerce/ Stripe ACP documentation: https://docs.stripe.com/agentic-commerce/protocol Shero Commerce: https://sherocommerce.com/ Gavin McKew on LinkedIn: https://www.linkedin.com/in/gavinmckew/ How to get ChatGPT and Perplexity to index your store: https://sherocommerce.com/ai-seo-for-shopify/  Shopify Plus info: https://www.shopify.com/plus Bold Commerce apps for Shopify: https://www.boldcommerce.com/shopify

70% of your Shopify orders are guest checkouts. Let that sink in. That means 7 out of 10 customers are basically anonymous drive-bys who may never come back, and worse… they’re worth 2–3x LESS in lifetime value compared to logged-in customers. Ouch. But what if you could give every guest shopper all the perks of a logged-in account without making them create yet another password they’ll forget in 30 seconds? That’s exactly what Rohan Mahadevan, former PayPal exec and now founder of Node, is building with “Commerce 3.0.” In this episode, we dive into how merchants can turn one-time buyers into loyal repeat customers with zero friction. If you run a Shopify store, this conversation might just change how you think about checkout forever. KEY TAKE-AWAYS Guest checkout makes up 70–80% of Shopify orders, but guest shoppers typically have 2–3x lower LTV than logged-in customers. Node’s Commerce 3.0 creates a logged-in experience for guest shoppers without requiring passwords, accounts, or server-side storage. Merchants can instantly engage guest buyers with loyalty, reorders, and personalized offers. Customers keep their data on their own device, creating privacy, trust, and speed. Implementation takes under 2 minutes for Shopify merchants with no disruption to checkout flow. This shift eliminates the traditional “pros vs cons” of guest checkout and flips it into an opportunity. 🫶 Support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold RESOURCES:  Node Connect: https://www.nodeconnects.com Rohan Mahadevan on LinkedIn: https://www.linkedin.com/in/rohan-mahadevan-59414/  Shopify: http://shopify.pxf.io/N9z95v  Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify  

Pretty vs Profitable. What makes the highest converting Shopify website? Your Shopify website is not a piece of art. It is not your personal digital scrapbook. And no, making it “pretty” won’t magically increase your sales. Research shows that design-driven companies outperform the S&P 500 by 219%, but only if that design actually performs. In this episode, I sat down with Rafael Romis, author of The Anatomy of a Perfect Website, to talk about the brutal truth: pretty websites don’t pay the bills, purpose-driven ones do. If you’ve ever been tempted to “redesign” your Shopify store just because you’re bored of looking at it… this episode might save you thousands of dollars and a whole lot of regret. Key Take-aways Why “pretty” is the enemy of “profitable” when it comes to Shopify websites How small, 1% refinements can outperform a full redesign Why trust isn’t built in loud, flashy ways but in subtle signals across your entire site The power of mining your customer reviews to discover language that actually sells Why Shopify collections pages are SEO gold and often outperform product pages How giving away something unexpectedly can create true customer loyalty (hint: Chewy sends flowers!) 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Rafael Romis on LinkedIn: https://www.linkedin.com/in/rafaelromis/ Weberous Agency: https://a.co/d/ecZ470g  Shopify: http://shopify.pxf.io/N9z95v  Bold Commerce Apps: https://www.boldcommerce.com/shopify

🚨 DON'T MISS COMMERCE ROUNDTABLE NEXT WEEK: https://commerceroundtable.com/ (Use Code: BOLD for a special discount when you register)  Blasting random emails and calling them campaigns is not a strategy. Only 2% of the emails brands send are automations, yet they drive about 40% of email revenue. In this episode of Shopify1Percent, I sit down with Jimmy Kim, cofounder of Sendlane and host of The ASOM Pod, to dig into how Shopify merchants can flip retention into their biggest profit driver. From RFM segmentation to automations that print money while you sleep, this is one you don’t want to miss. Key Take-aways Why only 2% of emails being automations is the biggest missed opportunity in ecommerce The compounding effect of repeat purchases (26% more likely to buy after order two, 39% after order three, 48% after order four) Tactical strategies to make automations like abandoned cart, post-purchase, and shipping updates do the heavy lifting How SMS can drive instant results when used smartly alongside email Why Shopify merchants need to obsess over CLTV-to-CAC ratio, not just ROAS Practical ways to segment customers using RFM analysis without overcomplicating things 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Jimmy Kim on LinkedIn: https://www.linkedin.com/in/jimmykim Sendlane: https://www.shopify.com Bold Commerce Apps: https://boldcommerce.com/shopify

🎬 🍿Today's episode was based on this video. https://youtu.be/z10ea3mj_BQ  The podcast will make sense if you're listening to just the audio version, but there is a lot more value in the visuals in the video if you're able to watch.  Black Friday as gotten boring... It's the same old sales every year, confusing coupon codes, no emotional connection, and brands are standing out less and less in the inbox.  What if your best customers never had to touch a coupon code again and instantly saw their VIP pricing the second they logged in? And not just saw VIP pricing, but FELT like a VIP. In today’s 1% Win, I break down how you can unlock true member-style pricing on Shopify. With 79% of consumers saying loyalty programs make them more likely to stick with a brand, and VIP shoppers spending 3x more than average customers, this simple tweak will transform your revenue. Key Take-aways 💡 Why traditional discount codes actually frustrate customers—and how to fix it. 👑 How member-style pricing builds loyalty and creates a true “VIP experience.” 🚀 The impact of segmenting pricing by spend, purchase history, or customer tags. 🛒 How to set up unlimited price groups in Shopify without complicated workarounds. 📈 Why eliminating friction in pricing boosts conversion and long-term customer value. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

If you’re still treating TikTok like “just another social channel,” you’re leaving Shopify revenue on the table. TikTok Shop isn’t a toy, it’s a MASSIVE sales engine. Global GMV doubled to roughly $26.2B in H1 2025, and the platform now pushes all Shop ads into GMV Max to optimize for conversions, not vanity metrics. In this episode, I sit down with Jordan West of Social Commerce Club to unpack a practical playbook for Shopify brands: creator-led selling, the blitz-launch strategy, and how to sync orders back to Shopify without chaos. TikTok is becoming a primary sales channel.  Key Take-aways Why TikTok Shop is a sales channel, not “just content,” and how creator incentives make it perform like commission-only sales at scale. The Blitz Launch: seed 100 to 200 creators, stack spend on day one, let GMV Max amplify the winners, and trigger the flywheel of organic plus paid. Smart commissioning: when a seemingly “high” 40 percent organic commission can actually beat your blended paid CAC math. The new ad reality: GMV Max becomes the default for Shop ads, so success hinges on more tagged UGC and broader creative variety. Product fit and pricing: why sub-$100 AOV with bundle options tends to work best for TikTok Shop, and when to think twice about high-AOV categories. Ops without headaches: use a connector to push TikTok orders back into Shopify for fulfillment and returns. Creator sourcing at scale: how to find, brief, and manage creators with discovery tools and off-platform communities that keep momentum high. Market proof points: TikTok’s shopper base and adoption continue to surge, with tens of millions of US buyers and majority consumer penetration. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Social Commerce Club: https://www.youtube.com/@jordantwestecom Jordan West on X: https://x.com/jordantwestecom TikTok Shop Affiliate Center: https://ads.tiktok.com/help/article/gmv-max-migration-tiktok-shop-ads ShoppeDance VeriSync for Shopify-TikTok sync: https://www.aftership.com/feed AfterShip Feed on Shopify App Store: https://reacherapp.com Kalodata – TikTok Shop analytics: https://www.shopify.com/plus Bold Commerce Apps for Shopify: https://www.boldcommerce.com/shopify

Most Shopify entrepreneurs don’t fail because of bad products or weak SEO. They fail because of one thing: they run out of money. In fact, 83% of businesses are not profitable, and yet the majority of Shopify stores never stop to address this until it’s too late. In today’s episode, I sit down with bestselling author Mike Michalowicz (Profit First, Clockwork, The Money Habit) to talk about eradicating “entrepreneurial poverty.” We dive into money habits, why hustle culture is a scam, and the practical systems every Shopify store owner needs to build a sustainable business. Trust me — if you think profit is something you’ll “hit” one day, this episode will change the way you see entrepreneurship forever.   Key Take-aways Why most Shopify businesses fail, and why it’s rarely because of the product. The Profit First framework and why profitability isn’t an event, it’s a habit. How founder burnout and poor money habits destroy great stores. Why removing yourself from the business (Clockwork method) is a true measure of success. The importance of constraints in sparking innovation and efficiency. Why small business isn’t just the backbone of the economy — it IS the economy. Resources & Links Mentioned in the Show Mike Michalowicz Website (Mike Motorbike): https://www.youtube.com/results?search_query=mike+michalowicz Shopify: https://www.shopify.com Shopify Plus: https://www.shopify.com/plus Bold Commerce Apps for Shopify: https://boldcommerce.com/shopify   🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Everyone’s obsessed with their Shopify landing pages, but here’s the inconvenient truth: most of your customers never even make it there. They’re stalking your Instagram, TikTok, or YouTube profile first. And if that page isn’t optimized, you’re bleeding conversions before the game even starts. In this episode, I’ll walk you through how to turn your social media profile into a true “pre-landing page” that pulls people in and makes them click through to buy. Considering that over 70% of shoppers check a brand’s social media before purchasing, this small change can mean big money for your Shopify store. Key Take-aways Your social media profile is a critical step in the buying journey and should be treated like a landing page Optimize highlights, pinned content, and bio links to showcase bestsellers, reviews, and trending products Focus on storytelling and brand trust, not just a pretty grid layout Use customer reviews and UGC in story highlights to increase credibility Make it effortless for visitors to find your top products and offers without having to dig through your feed 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

What if I told you that raising millions might be the worst thing you could do for your Shopify business? In this episode, I sit down with Rytis Lauris, CEO and co-founder of Omnisend, to talk about how he grew one of the top-performing Shopify apps to $50M ARR without a dime in VC funding. Yep, bootstrapped. We dive into the real impact of email and SMS marketing, why automations are still wildly underused (even by the big brands), and how AI is shaking up the ecommerce game. Here's a stat that should blow your mind: automations make up only 2% of email volume but drive 40% of revenue. If you're running a Shopify store and still blasting emails like it's 2015, this episode is your wake-up call. Key Take-aways Why bootstrapping may give your Shopify store a strategic advantage over raising VC How Omnisend scaled to $50M ARR by being customer funded The automation blind spot: 2% of emails generate 40% of revenue Smart segmentation strategies that increase conversions without increasing effort The compounding power of small, creative improvements over time How to use AI in your ecommerce business starting today Why retention is more powerful than acquisition for long-term Shopify growth Ideas to spark innovation in your store with limited time, budget, or team 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Rytis Lauris on LinkedIn: https://www.linkedin.com/in/rytisl/ Omnisend Email & SMS Marketing: https://www.omnisend.com Omnisend 30% Off for 3 Months: Use code JAY30 at checkout or go to https://www.omnisend.com and enter JAY30 Hard Thing About Hard Things (Book by Ben Horowitz): https://www.amazon.com/dp/0062273205 Judge.me Reviews App: https://judge.me Gorgias Helpdesk: https://www.gorgias.com Bold Commerce Apps: https://www.boldcommerce.com/shopify Shopify Plus Info: https://www.shopify.com/plus

They say loyalty is earned. I say it’s often misunderstood. In this episode, I unpack the hard truth: most Shopify “loyalty” programs are just discount addiction disguised as marketing. Punch cards, reward points, all that jazz? They don’t build real loyalty. True brand devotion happens when you do something for your customer that’s unexpected and unforgettable. With over 70 percent of customers admitting they’ll abandon a brand after just one bad experience, this is your invitation to rethink how you create emotional connection. It’s not about the perks. It’s about the surprise. And yes, we talk about free coffee, dead dogs, and why your best customer might be the one yelling at you in all caps. Key Take-aways True customer loyalty comes from doing something unexpected and meaningful Most Shopify loyalty programs don’t build actual loyalty, just habit Intrinsic motivation creates stronger emotional connection than external rewards Surprise and delight moments are incredibly powerful for retention Handwritten notes and small gifts are underused marketing weapons The best influencers aren’t on TikTok, they’re your customer’s best friends Thoughtful gifting can outperform paid ads in acquisition and retention Loyal customers are often created when something goes wrong and you make it right Angry customers can become your most loyal advocates if you handle it well Think of kindness as a marketing cost, not a cost of goods sold 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold  

You don’t need better headlines. You need a better reason to buy. In today’s episode, I break down one of the biggest blind spots in e-commerce: your offer probably sucks. Harsh? Maybe. True? Absolutely. Too many Shopify brands are obsessing over button colors and layout tweaks, but completely ignoring the real sales driver. A killer landing page won’t save a boring product. But a killer offer can make even an average page convert like crazy. Here’s what the numbers say. A strong offer can increase conversions by 40 percent through bundles alone. Add urgency and you’re looking at a 332 percent lift, according to CXL. And get this, MEC Labs found that 60 percent of conversions are driven by the offer, while the landing page accounts for just 20 percent. If you're running a Shopify store and still treating your product like it sells itself, this episode is your wake-up call. Key Take-aways 60 percent of conversions come from the offer, not the page design Value stacking like bundles, gifts, or guarantees creates perceived value Urgency can drive conversion lifts of over 300 percent A low price doesn’t mean a good deal unless the value feels high Test how much value to stack before it feels "too good to be true" Focus on your top three products and ask if they have an actual offer or just a price Lifetime warranties and bonuses can justify higher pricing and boost trust Your time is better spent crafting irresistible offers than tweaking page elements 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

Let’s be real. Subscriptions aren’t just about shaving kits and snack boxes anymore. The Shopify brands that are winning are the ones treating subscriptions like a long-term relationship, not a quick sale. In this episode, I chat with Adam Levinter, author of The Subscription Boom and winner of the 2025 Subscription Impact Award, to unpack what’s working in subscription commerce right now... and what might get you slapped with an FTC fine. We’re talking about the $1 trillion subscription economy, why your cancellation flow could be a legal landmine, and how to create loyalty programs that don’t suck. If you’re running a Shopify store and want to scale smarter, retain longer, and sleep better at night, this one’s a must-listen. Key Take-aways The subscription economy is projected to hit $1 trillion by 2028. Shopify brands should absolutely care The FTC's Click-to-Cancel ruling is already live. If your cancellation flow is confusing, you're at risk Paid VIP memberships outperform free loyalty programs in retention and revenue Most subscription churn happens early. Your onboarding game needs to be tight Referral strategies are massively underutilized by Shopify brands Voluntary churn and payment failure churn are two different beasts. Treat them accordingly Amazon is no longer the enemy of DTC. It’s a smart secondary channel for Shopify growth If you're afraid to email your subscribers, your offer isn’t valuable enough 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Adam Levinter on LinkedIn: https://www.linkedin.com/in/adam-j-levinter-sbase/   Scriberbase (Subscription Consulting): https://www.scriberbase.com  Axis Brands Group (Shopify and Amazon Growth): https://www.axisbrandsgroup.com  SubSummit Conference: https://subsummit.com   The Subscription Boom (book): https://a.co/d/8IGyh9A   SKOOL - Subscription Scale Course: https://www.skool.com  Bold Subscriptions App: https://www.boldcommerce.com/subscriptions  Judge.me Reviews: https://judge.me  Gorgias Helpdesk: https://www.gorgias.com  Liquid Death (case study example): https://liquiddeath.com

Imagine telling your team, "We're not a product company anymore. We’re basically Netflix with a checkout button." Sounds ridiculous, right? But here’s the kicker. It’s true. In this episode of the Shopify 1% Podcast, I break down why the future of your Shopify store has less to do with selling products and more to do with publishing content. Here’s a stat to make you sweat: 47 percent of online buyers read at least five pieces of content before buying. If your brand isn’t creating that content, someone else is doing it for you, and probably stealing the sale while they’re at it. This episode is your 1 percent win for shifting your mindset from "product pusher" to "publishing powerhouse." Key Take-aways The top Shopify brands act like media companies that happen to sell products. Nearly half of shoppers consume five pieces of content before they make a purchase. Blogging is still a killer strategy for SEO and long-term growth but is criminally underused. Use customer questions as blog fuel. ChatGPT can help you get started, but always personalize it. Social media, newsletters, podcasts, and PR are all part of your publishing toolbox. Sharing founder stories and behind-the-scenes content builds stronger customer connections. Getting press isn’t just for big brands. One good article can change your brand’s trajectory. Pick one content platform and commit to 30 days of consistent publishing. Pitch yourself to podcasts in your niche. It is easier than you think and builds serious authority. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

What if I told you 85% of your Shopify store visitors walk away with nothing? Not a product. Not a download. Not even a cheeky 10% off code. In this short but powerful episode, I break down why that’s a massive missed opportunity and how you can flip the script with a simple strategy I call the “Irresistible Offer.” With industry conversion rates averaging just 2% to 3%, it’s time to stop obsessing over the sale and start focusing on brand affinity, lead capture, and long-term relationship building. A free shaker bottle or ebook might just be your secret weapon to 10X your ROI. Seriously.   Key Take-aways: 🎁 Give everyone something – Don’t let non-buyers bounce. Offer something of value to every visitor. 📉 Ecomm truth bomb – Even the best Shopify sites convert only 10-15% of traffic. The rest? Poof. 📬 Brand affinity beats hard sells – A free gift and a handwritten note can crush a cold ad every time. 📈 You’re playing the long game – It’s not about the first sale. It’s about building trust and future buys. 💡 You don’t need to be a celebrity – You can still create celebrity-level trust with smart touchpoints. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

What do couches, saunas, and custom engagement rings have in common? They're all being sold on Shopify, and most customers don’t want to pay full price up front. In this episode, I sit down with Diana Birsan, former Shopify PM turned founder of Downpay, the app enabling partial payments and flexible checkout experiences for high-ticket, made-to-order, and pre-order products. We dive into the psychology of deposits, how Downpay achieved $50M in GMV in its first year, and why BNPL might actually be hurting your store. With conversion rates improving up to 47% for some merchants, this isn’t just a payments tweak — it could be your next growth unlock. If you sell anything custom, expensive, or built-to-order on Shopify, this one’s for you. Key Take-aways Partial payments build trust and increase conversions, especially for high-ticket, made-to-order products. Merchants using Downpay have seen up to a 47% increase in conversion rates. Buy Now Pay Later (BNPL) solutions like Klarna or Afterpay can cost merchants 6–10% of every sale and often aren’t ideal for custom or delayed delivery products. Downpay integrates natively with Shopify’s checkout — no duplicate orders, no analytics mess. Storing cards on file and setting custom charge triggers (on delivery, fulfillment, or X days later) gives merchants control. Offering deposits can tap into buyer psychology, including the powerful “sunk cost fallacy” to reduce cancellations. Downpay is especially effective for furniture, jewelry, saunas, motorcycles, and even events or workshops. It can be installed and launched within minutes, with no disruption to your current checkout flow. 🫶 Please support the amazing sponsors that make this show possible 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold Resources & Links Mentioned in the Show Diana Birsan on LinkedIn: https://www.linkedin.com/in/dianabirsan/ Downpay: https://shopify.pxf.io/mO1RND Flair Delivery Scheduler: https://www.getflair.io Shopify Flow: https://bit.ly/shopify-flow Shopify Plus Info: https://shopify.pxf.io/YR0WNe Bold Commerce Apps: https://www.boldcommerce.com/shopify Special Offer: Try Downpay with a 14-day free trial. Plans start at just $9.99/month with low transaction fees. Custom pricing available for merchants doing over $100K/month.

Your Shopify business doesn’t live or die by your homepage layout or Facebook ad targeting. It lives and dies by you. In this episode, I open up about something most founders avoid talking about: burnout. Turns out, 70% of entrepreneurs experience mental health issues, and lack of sleep alone can drop your cognitive performance by up to 40%. If you’re not sleeping, moving, eating, or thinking clearly... your business might not be either. Key Take-aways 🧠 Your business is a reflection of your habits When your health and mindset suffer, so does your creativity, motivation, and decision-making. 💪 The four pillars of personal performance Exercise, sleep, nutrition, and mindfulness—when one falls, they all do. ⏳ Create space for thinking Your best ideas won’t come from your inbox. They’ll come when you’re walking the dog or in the shower. 📉 Burnout is a silent killer More businesses fail because the founder checks out—not because the strategy was bad. ⚡ Flow state is your secret weapon You can’t get into flow without a solid foundation. But once you’re in, it’s a superpower.   🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold

What if one simple phone call could double your Shopify customer lifetime value? In this episode of the Shopify1Percent podcast, I break down a surprising data point we uncovered at Bold: customers who talk to someone from your company are up to 2X more likely to become loyal, repeat buyers. Whether it’s post-purchase onboarding, feature education, or just a friendly check-in, this small human touch could be your biggest Shopify retention hack. Key Take-aways 📞 A single phone call post-purchase can double activation rates 💬 Human interaction builds trust, boosts LTV, and increases review rates 🔥 Don’t call them customers until they buy twice — treat them like leads until then 📦 Set up simple filters in your Shopify dashboard to track who to call 🎯 Even a bad support call can drive higher retention than no call at all 🫶 Please support the amazing sponsors that make this show possible. They support us, so we should support them 🫶 Omnisend - I personally use Omnisend for every Shopify store I manage! I’ve tried them all and Omnisend is hands down the easiest way to set up email and sms automations and campaigns, leverage segmentation to personalize them, and A/B test everything to optimize conversion. The push notifications and gamified email collection tools are just the icing on the cake 🤌 (plus most report paying about half the price of Klaviyo 🤫) 🚨Listeners (YOU) get an exclusive 30% OFF for 3 MONTHS: https://shopify1percent.com/omnisend   Bold Commerce - Maximize your Shopify sales with Bold's suite of powerful apps. From AI Upselling, to powerful Subscriptions, Memberships, and VIP Pricing tools, Bold has everything you need to Maximize your Shopify revenue! Try Bold apps for free here: shopify1percent.com/bold