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The Forbes Top Creators Show, hosted by Steve Bertoni, brings you unrivaled access behind the brands and businesses of the internet's most watched (and highest earning) creators. Each episode uncovers the incredible stories behind their success, and offers unmatched insights to the next wave of inspiring creators.
21 Episodes
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How do you go from taking corporate consulting calls on a laptop in the back of an Uber to signing a 7-figure deal with Pepsi and throwing a $1.5 million live food festival? In this episode of the Forbes Top Creator Show, host Steven Bertoni sits down with Jack Goldburg and Liam Henning, the masterminds behind the viral food channel Jack's Dining Room and its parent company, The Yes Chef Group.
Jack and Liam share the hilarious story of how they faked their way into their first restaurant shoot by pretending Jack was an "international food superstar." They break down their rapid rise to millions of followers, explaining the authentic storytelling secrets that earned Liam the title of the "Christopher Nolan of short-form" content. Beyond the viral views, the duo offers a transparent look into the creator economy business model, breaking down their revenue streams and explaining the P&L behind their sold-out Yes Chef Food Fest. For Jack and Liam, the ultimate flex isn't just going viral—it's proving that getting 10,000 people to physically show up to an event is far more powerful than getting 1 million passive views online.
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Miranda McKeon (@miranda.mckeon / @mirandamckeon) didn't set out to become a global health advocate. She was a professional actor best known for playing the "schoolhouse mean girl" Josie Pye in Anne with an E. While studying communications and entrepreneurship at USC—with plans for a corporate marketing career—a "one-in-a-million" Stage 3 breast cancer diagnosis arrived during her sophomore year. At age 19, her life took a radical turn that transformed her social media presence into a purpose-driven business.
In this episode of the Forbes Top Creator Show, Steven Bertoni sits down with the New York-based creator to discuss the "radical transparency" she practiced while navigating chemotherapy and hair loss in the middle of a college campus. Miranda opens up about the missteps she made early on while building a six-figure business tackling taboo health topics head on.
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Creator Kate Mackz sits with Forbes assistant managing editor Steven Bertoni and opens up on the origins, viral success and business secrets behind her hit running interview show.
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Kennedy Eurich joins Steven Bertoni on the Forbes Top Creators Show. She shares her strategies for dealing with online backlash and the pressures of living a public life online, and unveils her roadmap for winning in the creator economy.
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Devon Rodriguez started by sketching strangers on the New York subway—now he’s a global creator with 65 million followers. In this episode of Forbes Top Creator Show, Devon reveals how he went from graffiti in the Bronx to portrait commissions, viral TikToks, and interviews with icons like Oprah Winfrey. He walks us through his breakthrough moment, the algorithm hacks he studied, and how he built a sustainable business around his art.
Devon shares how he blends storytelling, emotional connection, and visual talent to create viral content—while staying grounded in his passion for art. Whether he's filming in New York or Japan, Devon’s mission is the same: capture real people, share their stories, and make the world a little more connected. His journey is proof that even traditional artists can thrive in the digital age.
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Haley Kalil went from studying biomedical science to walking the runway for Sports Illustrated Swimsuit—then became one of the most successful digital creators in the world. In this episode of Forbes Top Creators Show, she shares how a single apartment tour video went viral and launched a career now followed by over 30 million people across platforms. Haley opens up about building her brand from scratch, battling internet hate, and posting five videos a day to stay ahead of trends.
She explains how her analytical mindset and love for "brain rot" culture help her thrive in an ever-shifting creator economy. We also dive into the business of content creation—from brand deals to equity and everything in between. Plus, Haley shares her dreams of acting, launching her own product, and why she thinks traditional media should embrace creators. This is one of the most honest and insightful interviews we've had—don’t miss it.
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Evangelina Petrakis (@evange) made the bold decision not to attend college after finishing high school. Instead, she went all in on growing her then-budding social media business. On this episode of the Forbes Top Creators Show, assistant managing editor Steven Bertoni delves deep in Evange Petrakis' career, and growing business.
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On this episode of the Forbes Top Creators Show, assistant managing editor Steven Bertoni sits down with Rebecca Zamolo to hear about how she was able to translate early success on Musical.ly a YouTube empire, and how she's leveraging her influence to launch new line of prenatal supplements.
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On this episode of the Forbes Top Creators Show, assistant managing editor Steve Bertoni sits down with Kareem Rahma (@kareemrahma), host of @SubwayTakes and @keepthemeterrunning, to hear about how how his hit show went from humble beginnings to booking Cate Blanchett, Kamala Harris, and Tim Walz. We also dive into his past career, and how it influenced his success today.
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On this episode of the Forbes Top Creators Show, assistant managing editor Steven Bertoni sits down with Claudia Oshry (@girlwithnojob), host of The Toast, for a deep dive into how her daily show comes life, and how she's been able to leverage her deeply loyal audience to find financial success.
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Shawn Ryan, a former Navy Seal, has built a YouTube channel with more than 4 million fans with content focusing on military veterans, security, and defense.
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After being bullied in high school, Rickey Thompson got his own sweet revenge posting over-the-top comedic videos on Vine and later, Instagram. The North Carolina native, who now has 3 million followers on TikTok, has made sponsored content for brands like YSL Beauty, Moncler, Marc Jacobs. He also has an exclusive deal with Spotify for his "We Said What We Said" podcast and is starring in his first feature film "Good Mourning" with Machine Gun Kelly, Megan Fox and Dove Cameron. Thompson was ranked No. 33 on the inaugural Forbes Top Creators List in 2022.
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Justine Ezarik began her social media career in 2007, back when influencers were known as lifecasters. Over the years, she's built a tech-savvy brand by reviewing new gadgets and gear from Apple, Google, and Tesla. Her 7 million YouTube subscribers tune in to her Tech Tuesday videos to watch her review the latest smartphones, headphones, and EVs. Beyond reviews and unboxing, iJustine interviews the most prominent tech leaders. Her guests have included Apple's Tim Cook, Alphabet's Sunday Pichai, and Spotify's Daniel Ek. She has inked brand partnerships with Microsoft, Amazon, and BMW.
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Moss is a creator of surreal worlds. The filmmaker shoots videos in a style she calls "fever dreams," using jump cuts, strange props, and wild costumes to build eerie and entertaining scenes. "I studied forensic psychology in college. I loved all things scary but didn't know what to do with it. When I started TikTok, I eventually found my niche." For Moss, scary is a family affair: her two sisters help shoot and edit each short film.
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Boggs has built an 18 million subscriber channel on YouTube with comedic skits, challenges, and TikTok reviews. Says Boggs: “With TikTok, YouTube, and Instagram, we can create short, condensed versions of movies that people can easily watch and consume.” The former National Geographic photographer has partnered with top streamers including Netflix, Google, Hulu, FX, and Prime Video.
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Vivian Tu mixes funny with money. The former J.P. Morgan equity trader brings financial knowledge to social media with her irreverent and straight-talking videos that teach her followers (2.4 million on TikTok, 1.8 million on Instagram) how to build an investment portfolio, manage their careers, and negotiate a raise. Her relatable lessons, think honest big sister giving tough-love money advice, have scored Tu lucrative partnerships with companies like Marshalls and SoFi.
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Adam Waheed is a comedy actor and filmmaker who delivers skits to 55 million fans across TikTok, Instagram, and YouTube. In 2024, Waheed’s funny takes on everyday events—like Googling symptoms when sick and using a public restroom—have attracted 10 billion views across his social media platforms. He’s collaborated with celebs including Kevin Hart, Will Smith, and Paris Hilton. Brand partnerships include Old Spice, The NFL, and Paramount Pictures.
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Austin has turned content covering fashion, family, and faith into a social media juggernaut. The Dallas native began posting on YouTube in 2012 and now has over 3 million followers across her accounts. Meanwhile, her haircare brand Divi offers serums, shampoos, and conditioners to combat hair loss. Other brand deals include Stanley, Walmart, Abercrombie, and QVC.
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Brownlee is social media's gadget guru. Nearly 21 million folks subscribe to his YouTube channel to watch his reviews on all things tech: the latest iPhone, Tesla, or VW's new electric bus. The New Jersey native began making YouTube videos in high school and now attracts 750 million views annually. "It was steady growth. I think it's a good thing that no one video propelled the whole thing. I think going viral is overrated. It's the best thing that never happened to me."
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This podcast phenom started creating content with one goal: to make money. Althoff tested countless angles, including life as a nanny and house cleaning videos, before embarking on the style that would ultimately skyrocket her to success: parody videos about being a "bad mom." In 2021 she posted her first viral video on TikTok, where she joked about naming her daughter Richard because she wanted a son. She hit 3 million followers in early 2023 (she now counts 13 million) and that same year launched "The Really Good Podcast," which became known for her deadpan and sarcastic interviews with folks such as Mark Cuban, Shaquille O'Neal and Jason Derulo. In 2024, Althoff signed a year-long deal with Studio71, a Beverly Hills-based content shop that helps digital creators sell ads and otherwise monetize their output. Over the 12 months ending in August 2024, she earned approximately $2.9 million between this deal and brand partnerships. "I don't know how it keeps working for me," she says. "I'm just taking it one interview at a time."
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