The Optimised Practice Podcast

In this episode of The Optimised Practice Podcast, Emma Price and Blake Sergeant unpack the "boring business, exciting life" philosophy: simplifying how you run your practice so you have more time, energy, and freedom for what matters most.If you feel overwhelmed by the complexity of running your practice, this conversation is for you.

Building a successful practice doesn't have to be a lonely journey. As Emma Price and Blake Sargent discuss in their latest conversation, the key to accelerating your success lies in collaboration and mentorship.As you consider your path to success, remember to ask: who can guide me? Investing in the right mentorship can provide you with the tools, insights, and support necessary to navigate the complexities of building your practice. In an industry where time is money, why not leverage the experience of those who have been there before?🎧 Listen now and discover how small strategic changes can transform your healthcare practice.

Becoming a CEO isn’t just about learning more. It’s about unlearning the habits that once made you successful, from being constantly busy to needing control, doing everything yourself, and thinking growth means getting bigger.Subscribe so you never miss an episode and reach out to The Hive if you're ready to build a profitable, stable, and respected practice that works without you.

When Emma Price opened Supafoot in 2014, she thought being a great podiatrist was enough. She was wrong.In this episode, host Emma Price shares the 10 lessons she wishes someone had told her before she opened her practice — from mastering cash flow and building systems, to hiring slowly, marketing confidently, and making the shift from clinician to CEO.Whether you're just starting out or years into running your own healthcare practice, these lessons will save you time, money, and a lot of sleepless nights.Subscribe so you never miss an episode and reach out to The Hive if you're ready to build a profitable, stable, and respected practice that works without you.

What does effective marketing actually look like for a healthcare practice?In this episode of The Optimised Practice Podcast, host Emma Price is joined by Michael Schumacher from HMDG to break down the fundamentals of healthcare marketing, from getting the basics right before spending on ads to building visibility, attracting the right patients, and understanding whether your marketing is actually delivering a return.Michael shares practical insights on why your website, booking system, SEO, Google Ads, pricing, and team visibility all play a crucial role in your practice's growth—and why simply throwing money at advertising isn't the answer.In this episode, you'll learn:The three things every healthcare practice should have in place before spending on advertisingWhy your booking system and website can make or break your marketingWhy patients connect more with the people behind a practice than the brand itselfHow to use networking and local partnerships to generate referralsThe difference between active and reactive marketingWhy Google Ads and SEO can be more effective than acquisition-focused social media adsHow AI and generative search are changing the way patients find healthcare providersWhy visibility is essential, even when your practice is already busyHow strategic pricing can influence perceived value and patient demandWhy tiered pricing and follow-up pricing deserve a closer lookHow to calculate and think about your cost of acquiring a patientWhy you should measure marketing over 90 days rather than reacting to short-term fluctuationsHow a simple "secret shopper" exercise can reveal problems in your booking and enquiry processMichael also shares real-world examples of healthcare practices that have grown quickly, built stronger local referral networks, and used personality-driven marketing to stand out.The key takeaway? Get the fundamentals right, make your practice visible, track what works, and treat marketing as an investment—not simply a cost.If you'd like help building a practice that can ultimately work without your daily input, reach out to The Hive.