The Optimised Practice Podcast

Join host Emma Price in this episode of the Optimised Practice Podcast as she welcomes George Cummins Director at Gait and Motion Technology Ltd. Discover how to enhance patient outcomes while improving your practice's average spend and team growth. George shares insights into Gait and Motion Technology's innovative tools, such as Easy Base, foot scan technology, and Phits 3D printed orthotics. Learn about the importance of using technology in private practice, the benefits for patients, and how it can help attract high-quality staff. Watch this episode on Youtube:https://youtu.be/d3DAuwJk178

In this episode of The Optimised Practice Podcast, host Brian Fitzpatrick talks with Phil Marshman from Pioneer Podiatry in Mackay, Queensland. For over 15 years, Phil has built a successful practice in a regional community. He shares his secrets to not only surviving, but thriving.What you'll learn in this episode:Community-Driven Marketing: Discover why a long-term commitment to community and trust is more effective than quick-win ads.Creative Recruitment: Learn how a structured new graduate program can attract top talent, even in rural areas.The Power of Allied Health Assistants: Find out how delegating tasks to assistants can make your practice more efficient and profitable.Intentional Work-Life Balance: Hear how Phil works a four-day week to prioritise family and prevent burnout.This episode is a must-listen for anyone in healthcare looking to build a sustainable and personally fulfilling business.Watch this on Youtube:https://youtu.be/DBThcZVERiw

Join host Brian Fitzpatrick as he sits down with the incredibly energetic and optimistic Suzie Goodall, a successful physiotherapist and business owner from Canberra, Australia. In this episode, Suzy shares her unique journey from starting as a sports injury nurse to building her own thriving multi-armed business, Powerhouse Physio, over 20 years.Discover how Suzie's passion for sport led her to the world of physiotherapy and eventually to traveling the globe with Australian sports teams. Learn about the tough but rewarding lessons she learned along the way, including the shift from contractors to employees and the importance of having a reliable practice manager. Suzy opens up about the value of coaching and how it has given her the confidence and direction to grow her business while also creating a life that allows her to travel the world.Whether you're a healthcare professional, a business owner, or simply looking for inspiration, this episode is packed with valuable insights on building relationships, seizing opportunities, and creating a business that works for you, not the other way around.

Welcome to the Optimised Practice Podcast! In this candid episode, host Blake Sergeant tackles the "hot topic" of practitioner recruitment head-on. While many complain about the difficulty of hiring, Blake reveals why a select group of practice owners are consistently successful.He starts by challenging common excuses and urges a fundamental mindset shift – stop saying "there are no fish in the lake" if you're not even fishing with intent!Blake shares actionable steps to elevate your recruitment game, focusing on two key pillars:Creating "Juicy Bait": Discover the Hybrid Model, a revolutionary compensation structure that combines the security of employment with the earning potential of an associate. Recruiting with Intensity: Learn why a single Indeed post or Facebook update isn't enough. Blake emphasises the need for:A dedicated job vacancy section on your website (optimized for SEO).In-practice job ads.Leveraging your patient database for referrals.Always collecting CVs for future needs.Crafting job ads that lead with benefits (WIIFM) rather than just listing practice achievements.Learn how to build a practice where everyone wins, you, your team, and your patients by attracting and retaining the best in the business.Watch this on Youtubehttps://youtu.be/SkuRazmGXXE

Welcome to the Optimised Practice Podcast! In today's solo episode, Blake Sergeant tackles the often-emotional topic of healthcare practice pricing and explains how to set your fees so that you, your team, and your patients all benefit.Many practice owners make the mistake of undercharging, especially in the early days. Blake reveals why this approach becomes unsustainable as you grow and aim to build a team. He emphasises that turnover is for vanity, profit is for sanity, and that even high patient volume won't save a business with flawed pricing.Learn the key goal for pricing: achieving a 20% net profit after you've been paid, all while maintaining a healthy 75% utilistion rate. Blake walks you through the "Practice Percentage Pyramid," detailing ideal allocations for:Practitioner salaries: (target of no more than 40% of revenue)Rent: (around 7%)Support team: (about 13%)All other costs: (20%)Blake also introduces the "Three W Triad" for decision-making: Is it good for the Patient? Is it good for the Team? Is it good for the Business/Owner? He challenges the common pitfall of focusing solely on keeping prices low for patients, often at the expense of team well-being and owner profitability.If you want to attract and retain top talent, avoid burnout, and build a truly sustainable practice, this episode is a must-listen!Watch this on Youtubehttps://youtu.be/nO1jiCC224I

In this episode of the Optimise Practice Podcast, host Brian Fitzpatrick, with guest Lara Goode, navigates business challenges, juggling entrepreneurship and motherhood, shifting models from contractors to employees, building a strong team culture, the importance of support and community, lessons learned in business, and creating a positive work environment.Ready to optimise your practice? Tune in to hear their expert advice!Watch it on Youtube:https://youtu.be/9j-bl9QdLTQ

In this episode of the Optimise Practice Podcast, host Blake Sergeant shares why knowing your practice's numbers is essential! Blake explains how mastering these figures can give you total oversight and reduce stress. Don't miss out!Watch it on Youtube:https://youtu.be/jtwwHzv1TP0

In this episode of the Optimise Practice Podcast, host Blake Sergeant shares the real talk behind what it takes to grow a healthcare practice in today’s competitive world.From getting clear on your business vision to optimising your operations and building a brand patients love, Blake breaks down the mindset, systems, and strategies that drive sustainable growth—without the burnout.Whether you're a solo practitioner, a growing clinic, or a healthcare entrepreneur, this episode is packed with insights you can apply right now to start scaling smarter.Watch this episode on Youtube:https://youtu.be/81jNgWyvqgg

In this episode of the Optimise Practice Podcast, host Blake Sergeant sits down with down with the incredible Fiona Kumar, a podiatrist and business owner who has successfully built a thriving practice while prioritising her family.In this episode, Fiona shares:How she transitioned from the NHS to private practiceThe challenges of balancing business growth with family lifeThe strategies she used to step back from daily clinical workHow she built a strong, independent team that allows her to take time offThe key decisions (and risks!) that led to her successWatch this episode on Youtubehttps://youtu.be/P7whovoxYJM

In this episode of the Optimise Practice Podcast, host Blake Sargeant sits down with Rebecca Hargreaves to explore her journey of building a successful podiatry practice. Becky shares how she transitioned from a solo practitioner to leading a team across multiple locations, the challenges she faced, and the mindset shifts that helped her grow.Topics Covered:Starting a private practice from scratchChoosing between associates vs employeesOvercoming imposter syndrome & self-doubtThe power of leadership & personal developmentLetting go & scaling your businessWatch this episode on Youtubehttps://youtu.be/O4mVU5K32ag

From networking to client retention, the Network-King covers it all.Host Blake Sergeant sits down with the ‘Network-King’ Jonathan Shearer to explore the power of strategic networking. Discover how building the right connections can transform your practice.Tune in for expert insights and actionable tips!