Brand Builders

She helps scale high-ticket funnels to eight figures a year. And has worked with billion-dollar brands like Wayflyer, Linktree, and Kogan. Today’s guest is Alisha Conlin-Hurd, founder of Persuasion Experience — a performance marketing agency specialising in paid traffic funnels for high-ticket offers. In this episode, we unpack: 🔥 The funnel structures that actually convert in 2026 🔥 How to diagnose exactly where a funnel is leaking revenue 🔥 The confirmation system she uses to drive 90%+ show rates on booked calls. 🔥 How Alisha approaches market research before spending a single dollar on ads. 🔥 And how she tests creative at scale using her “5 Types of Ads” framework. If you want to scale high-ticket funnels with paid traffic — without relying on hacks, hope, or hype — this episode is for you. Chapters: 00:00 - Scaling high-ticket funnels to eight figures 01:50 - How Alisha got into online marketing and lead gen 05:41 - Learning the fundamentals of lead generation 07:45 - Launching Persuasion Experience 10:15 - The biggest mistake agencies make with client selection 12:45 - Why Alisha focuses only on inbound paid acquisition 14:48 - Lead offers vs sales offers explained 17:54 - Structuring offers that actually convert 21:54 - Why discounts often destroy authority 24:00 - Diagnosing where funnels leak revenue 26:32 - The confirmation system behind 90%+ show rates 28:52 - Why agencies lose sales before the call even starts 30:37 - Why market research determines funnel success 33:55 - Funnel structures that actually work (VSL, webinar, book-a-call) 35:32 - Why most marketers write terrible VSLs 37:08 - Simplicity vs over-engineered funnels 43:25 - Paid traffic channels that work best 45:15 - When to diversify beyond Meta ads 46:49 - Why organic content still matters for lead gen 51:59 - The 5 types of ads framework 54:41 - Creative diversity in the Meta ads era 57:05 - Using AI tools to generate new ad angles 59:01 - How Alisha approaches funnel split testing 01:01:40 - Scaling funnels and diversifying strategies 01:06:28 - Lead nurturing strategies that increase conversions 01:10:01 - Why Alisha avoids integrating sales services 01:11:57 - Funnel economics and upsell strategies 01:13:45 - The future vision for Persuasion Experience 01:16:17 - The team behind Persuasion's success

He built an agency. Then stepped out of it. And now he’s building a holding company with the goal of hitting nine figures. Today’s guest is Peter Kang, founder of agency holding company Barrel. He’s also the author of “Holdco: The Practical Guide for Entrepreneurs to Structure and Scale a Holding Company.” In this episode, we unpack: 🔥 How Peter transitioned from founder-operator to holding company builder. 🔥 What the structure of a truly healthy agency looks like — from margins to management layers. 🔥 How he sources, analyses, and structures acquisition deals. 🔥 And why stepping out of day-to-day operations is the real unlock for long-term scale. If you want to understand how to turn agencies into assets — and build a portfolio that compounds toward nine figures — this episode is for you. Chapters: 00:00 – From agency founder to holding company builder 01:59 – The story behind writing his book 04:54 – Peter’s background and early entrepreneurial path 08:30 – Stepping away from day-to-day operations 12:42 – Why founders become the bottleneck 14:15 – Building management layers that scale 17:37 – Accountability structures inside a holding company 19:43 – Hiring externally vs promoting internally 21:32 – Managing CEO transitions after acquisitions 24:35 – What a healthy agency P&L actually looks like 30:01 – Understanding churn in agency models 34:19 – Reinvesting profits to grow agencies 38:36 – Lead generation channels that work 41:28 – Building partnerships with other agencies 45:08 – Diversifying channels vs staying focused 47:06 – Why some agencies decentralize marketing 48:14 – Value-based pricing strategies 53:31 – The airline pricing analogy 55:40 – Single-service vs full-service agency models 59:46 – Acquisition strategies in the eCommerce space 01:03:14 – Preparing agency portfolios for the AI shift 01:05:22 – Why Peter moved from startups to acquisitions 01:08:56 – How he sources and evaluates acquisition deals 01:12:15 – Red flags that kill acquisition deals 01:15:03 – The thought process behind structuring deals 01:18:11 – Advice for agency founders who want to exit 01:21:32 – Scaling toward a nine-figure vision 01:24:47 – The role of mission and values 01:27:03 – The best way founders should reinvest in themselves

He turned a simple SEO service into a $70 million business. And rebuilt the agency model into something that actually scales. Today’s guest is Joe Davies — founder of FatJoe, a productized SEO platform doing $15 million a year, trusted by thousands of agencies and in-house teams around the world. In this episode, we unpack: 🔥 Why Joe stopped thinking like an agency — and rebuilt FatJoe as an e-com store selling digital products. 🔥 Why FatJoe chose to serve agencies instead of end clients — and how that unlocked cleaner margins and simpler delivery. 🔥 How selling units of work (not retainers or consulting) made costs predictable and operations scalable. 🔥 And how a no-sales-call, no-negotiation checkout still drives 70%+ repeat monthly customers. If you want to understand how to turn services into a scalable, defensible platform — without bloated teams or constant client management — this episode is for you. Chapters: 00:00 - Building a $70M SEO marketplace 02:05 - Origin of the name "Fat Joe" 03:25 - From agency chaos to eCommerce marketplace 06:35 - Productising services for predictable margins 09:00 - Why traditional SEO agencies break 11:21 - Agency vs in-house: which actually wins? 12:51 - Protecting margins while scaling 15:16 - Building systems that create consistent delivery 18:18 - Productisation without sacrificing customer experience 23:18 - Why most brands misunderstand backlinks 25:42 - Revenue streams and upsells that increase LTV 29:45 - How Fat Joe is structured to scale 33:30 - Managing a large team without losing control 35:10 - Hiring operators, not just marketers 40:40 - The sales engine behind predictable growth 44:09 - Anatomy of a high-converting sales call 47:57 - Lead generation channels that actually work 50:47 - Events as a brand-building strategy 52:45 - Advertising success and Google Ads strategy 55:50 - Pricing strategy and increasing LTV 58:41 - Creating a chrome extension for SEO 01:00:52 - Leadership roles and responsibilities 01:02:48 - What Joe actually works on day-to-day 01:05:43 - When to double down vs pivot 01:07:29 - The metrics that determine real success 01:10:24 - Marketplace economics explained 01:11:51 - The future of SEO in an AI world

In under two years, today’s guest built a GoHighLevel SaaS from zero to $200,000 a month in recurring revenue by selling low-ticket systems to contractors at scale. Today’s guest is Kai Stone — founder of Stone Systems, one of the fastest-growing GoHighLevel businesses in the space. In this episode, we unpack: 🔥 How Kai went from broke, living at home, to building a $200k-a-month SaaS in under two years. 🔥 The $297/month entry offer that unlocked volume, retention, and predictable recurring revenue. 🔥 How he uses raw, polarising ads to acquire customers profitably at scale — when everyone else said it wouldn’t work. 🔥 Why text beats email for small businesses — and how automation, speed, and simplicity drive retention. If you want to understand how to build a low-ticket, high-volume SaaS — without hype, fake gurus, or bloated teams — this episode is for you.

He went from building his own Amazon brand to scaling an eight-figure Amazon agency without trapping himself in the business. Today’s guest is Mina Elias — founder of Trivium, one of the fastest-growing Amazon agencies in the world. In this episode, we unpack: 🔥 Mina’s journey from an engineering background to Amazon operator, then agency founder. 🔥 How Trivium actually scaled — what broke, what had to change, and where founders usually get stuck. 🔥 How he removed himself from client work and day-to-day execution without losing performance. If you want to understand what it really takes to build and scale an agency — without burning out or becoming the bottleneck — this episode is for you. Chapters:

WATCH FULL EPISODE: https://www.youtube.com/watch?v=AGTELJq07eM Starting YouTube isn’t about equipment or confidence. It’s about clarity, positioning, and story. In this clip, Ed breaks down how to get started with a YouTube channel in 2026 — especially if you’re building an agency, service business, or personal brand: 🔥 Why you shouldn’t try to “grow a YouTube channel” when you’re just starting 🔥 How to use YouTube as a credibility and conversion tool before it ever brings views 🔥 Why staying in your lane matters — and how poor positioning kills early channels 🔥 How storytelling makes old information feel new and worth watching 🔥 Why expertise shows instantly on camera — and why beginners struggle to compete 🔥 How lack of structure confuses viewers, even with good thumbnails and titles 🔥 Why every piece of content needs a clear point, not just information 🔥 What AI can’t replace: experience, stories, and lived credibility If you’re starting YouTube in 2026 and feel stuck, invisible, or overwhelmed, this clip will help you understand what actually moves the needle — and what doesn’t.

He went from college dropout to scaling Google Ads for eight- and nine-figure eCommerce brands. Today’s guest is Shri Kanase, a Google & YouTube Ads specialist and agency owner trusted by some of the biggest eCom brands in the world In this episode, you’ll learn: 🔥 Why Google Ads isn’t binary — and what really determines scale vs. wasted spend 🔥 How search volume, product feeds, and Merchant Center health drive performance 🔥 Why landing pages, reviews, and UX now matter more than bidding itself 🔥 The step-by-step research process he runs before spending a single dollar 🔥 How top brands structure Shopping, Search, and YouTube inside the Google ecosystem If you want to understand how Google Ads really work in 2026 — and how serious eCom brands scale profitably without guessing — this episode is for you. Chapters: 00:00 – How To Scale Your eCom Brand With Google Ads 01:57 – Starting a Google Ads agency 03:22 – Building eCommerce brands before launching an agency 04:19 – Why Shri chose Google Ads over Meta and TikTok 05:47 – Is Google Ads binary? Why “it works or it doesn’t” is wrong 07:25 – How to tell if Google Ads is a good fit for your brand 09:47 – Keyword research that determines scalability 12:06 – Why Google Ads success is no longer bid-driven 17:02 – Exploring the Google Ads platform options 18:59 – How the Google ecosystem actually works 23:53 – Onboarding process for new brands 25:21 – The TPS framework: Testing, Profitability, Scaling 27:22 – Why split testing matters on Google Ads 29:40 – The advantage of testing at scale with Google 31:59 – Why Google amplifies traffic from other platforms 33:54 – Branded search myths and attribution confusion 35:26 – SEO vs Google Ads: how they work together 36:39 – ROAS expectations and why foundations decide outcomes 38:34 – The biggest mistakes brands and agencies make on Google 40:18 – When to use advertorials and listicles 42:21 – Why ClickFunnels can hurt Google Ads performance 43:26 – Google vs Bing Ads: when Bing makes sense 45:12 – International expansion strategies with Google Ads 46:31 – How YouTube content built Shri’s agency pipeline 49:52 – Engaging with the right audience on YouTube 51:34 – Shifting from technical to strategic content 52:39 – How to stand out in a saturated content space 54:24 – What Shri would do if he started content today 56:18 – Final advice for new content creators

WATCH FULL EPISODE: https://www.youtube.com/watch?v=AGTELJq07eM Most businesses scale headcount. The best ones scale leverage. In this clip, Ed breaks down how he built a $500K/month business with a deliberately small team — and why adding more people often creates more pressure, not freedom: 🔥 How a lean team of 3 sales, 6 support, and one key operator runs the business 🔥 Why he ran the company solo in the early days without a sales team 🔥 What changed when sales teams were added — and the pressure that came with it 🔥 Why keeping the team small was a design choice, not a constraint 🔥 How fewer people can actually lead to clearer systems and better outcomes If you want to scale revenue without bloated payrolls, endless management, or constant stress, this clip will change how you think about team size, leverage, and growth.

He made his first dollar online at 14 years old. Today’s guest is Josh Gavin, one of the sharpest low-ticket funnel operators in the game. Over the last decade, he’s built 800+ funnels and helped generate $10M+ using low-ticket offers across ecommerce, services, and info products. In this episode, you’ll learn: 🔥 The low-ticket offer formats that consistently convert across markets 🔥 Why most funnels fail before traffic ever hits them — and how to architect the backend first 🔥 How low-ticket offers fund ad spend, increase buyer intent, and unlock aggressive scaling 🔥 How to turn low-ticket buyers into high-ticket clients without feeling salesy 🔥 The conversion benchmarks that actually matter at the front end and on the upsell If you want to build offers that convert, scale, and compound — without relying on hype or high-ticket pressure — this episode is for you. Chapters: 00:00 – Making $10M with low-ticket offers 01:50 – First dollar online at 14 03:39 – Apple orchard grind + early hustle mindset 05:05 – Getting into dropshipping and freelancing 06:17 – The advice he ignored: low-ticket vs high-ticket 08:10 – Shiny object syndrome and the cost of going wide 11:47 – Relationship with Alan Sultanich 14:38 – Learning from Mark Lack 16:42 – Building 800+ offers across markets 17:14 – Why design the back end first 20:03 - Five winning low-ticket offer formats 22:13 – Evergreen challenges 24:15 – 1-hour fast-start masterclass 26:50 – Paid case studies 27:31 – Done-for-you low-ticket 30:46 – Leading people to limitations 32:56 – Why low-ticket outspends VSL funnels 35:50 – Why low-ticket feels harder than call funnels 37:59 – Why he removed mid-ticket upsells 39:41 - Low-ticket vs high-ticket offers 42:03 - Understanding order bumps 45:56 – Funnel structure and quiz funnels 47:43 – Troubles with ascension mechanisms 49:39 - Using organic content to down sell 51:47 - How to know if a new low-ticket offer is working 54:02 - Scaling your sales funnel 01:00:09 - Testing and adapting offers 01:05:40 - Where to find Josh