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The Roofing Millionaires

Author: Muhammad Faiz

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Welcome to The Roofing Millionaires Podcast!

Tired of roofing podcasts that feel more like sales pitches than meaningful conversations? Or shows that lack any real mission or purpose?

We get it—and that’s why we’re here.

The Roofing Millionaires Podcast is not your average roofing show. This is a space where expert roofers come together to empower the next generation of roofing entrepreneurs. Whether you're just starting out or already running a million-dollar business, this podcast is for YOU.

Join us as we dive deep into the mindset, values, and strategies it takes to build a thriving roofing business.

From lessons learned the hard way to the principles that drive true success, you’ll hear it all—straight from those who've been there.

I’m your host, Muhammad Faiz, and I’m on a mission to create a stronger, more connected roofing community.

Together, we’ll grow, share, and learn to avoid common mistakes, embrace opportunities, and build businesses that truly last.

🎙️ Ready to change the game for roofers everywhere? Subscribe now and be part of a community that’s all about integrity, growth, and giving back.

💡 New episodes coming soon—stay tuned!

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🌎 theroofingmillionaires.com

47 Episodes
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In this episode of The Roofing Millionaires, I sit down with Dominick Fraser, a $30M roofing business owner who has spent over two decades in the industry to talk about something deeper than business.We talk about:- What it means to be an independent thinker in a world full of noise- Why most roofing companies fail when conditions get tough- How global uncertainty impacts the roofing industry (materials, pricing, mindset)- The difference between transactional businesses and relational businesses- Why leadership starts at home before it shows up in your company- The real responsibility of a business owner toward their team and community- Faith, purpose, and “pulling people out of the mud”Dominick shares real experiences, from building his company over 21 years to completely changing his life after hitting rock bottom and explains why success without character means nothing.If you’re a roofing business owner (or any business owner), this episode will challenge how you think about:- growth- leadership- responsibilityand the kind of man you are becomingBecause at the end of the day…This isn’t just about roofing.It’s about who you become while building something.Timestamps0:00 Highlights01:43 Being an independent thinker and a leader03:56 What is your definition of a prototypical roofer?10:57 Should leaders set examples of love?17:21 Put your spouse before your business19:27 A business owner’s presence on social media24:09 The importance of traveling28:50 Future of roofing industry in times of uncertainty37:32 Pulling people out of the mud44:56 Advice for young business owners🎯 Connect with Dominick Fraser:https://www.facebook.com/dominick.fraser.3🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#lovegod #dividedworld #theroofingmillionaires
Most roofing business owners spend decades building their company.But very few ever think seriously about what happens when it’s time to step away.In this episode of The Roofing Millionaires Podcast, Muhammad Faiz sits down with Graeme Millar, former Chairman of the @nfrc and former Chairman of the International Federation for the Roofing Trade, to talk about a topic the industry rarely discusses openly: retirement.After decades in leadership roles across the roofing industry, Graeme shares what life actually looks like after stepping away and what contractors should start preparing long before that day arrives.This conversation explores the financial, operational, and emotional side of retirement for roofing business owners.Topics we cover include:•⁠ ⁠How to prepare your roofing business so it can run without you•⁠ ⁠The identity crisis many contractors face after retiring•⁠ ⁠How to know when it’s time to let go of control•⁠ ⁠Preparing financially vs preparing mentally for retirement•⁠ ⁠What chaotic businesses must fix before an owner can step away•⁠ ⁠Loneliness, routine, and purpose after leaving daily operations•⁠ ⁠Why many contractors struggle to walk away from the company they builtGraeme also shares practical advice for roofers who want to retire without watching their business fall apart after they leave.If you’re a roofing business owner thinking about the future of your company whether that’s 5 years or 25 years away, this conversation will make you think differently about what it actually means to step away.Timestamps0:00 Highlights01:35 Fear of retirement and becoming irrelevant 17:09 What happens to the company after retiring?24:33 Financial planning for retirement 34:17 would you change anything in your retirement planning?37:10 Friendships and retirement42:31 US vs UK roofing industry49:47 Mindset shift you need right now🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#retirementplan #roofingbusiness #theroofingmillionaires
In this episode of The Roofing Millionaires, we sit down with Aaron Haddock - someone who operates on both sides of the industry:• Commercial sales• Roofing supply• East Texas market dynamicsThis isn’t a promotional conversation but a behind-the-scenes breakdown of how commercial roofing actually works.We discuss:- Why smaller contractors get overlooked by suppliers- How material allocation really works during shortages- What you must do to earn better pricing- Where contractors miscalculate margins on large jobs- How to make more money from accessories- The two things that matter most in commercial sales- Why tight margins are usually a strategy problem- How niching down in commercial roofing increases pricing powerIf you’re bidding commercial jobs and wondering why the numbers feel tight…If you feel like big companies always get better treatment…If you’re trying to move from transactional work to positioned expertise…This episode will force you to rethink how you operate. Watch carefully.Timestamps0:00 Highlights01:19 Intro and background07:27 Logistics, material and pricing15:45 Mistakes contractors make18:37 Expectations of a contractor20:50 Craziest experience so far24:50 Patience and positioning29:23 Mistakes you made32:59 lies contractors tell themselves37:25 Role of trust in roofing45:10 What do contractors not like about you🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#commercialroofing #roofingmaterials #theroofingmillionaires
For the third time on The Roofing Millionaires, Jason A Morris returns but this time, the conversation isn’t about growth tactics or sales numbers.It’s about maturity.Six years into building Teflon Roofing, Jason reflects on the shift from “making mistakes at 100 miles per hour” to becoming more cautious, intentional, and self-aware as a leader.We discuss:• How founders become the biggest bottleneck in their own company• When delegation and automation actually slow you down• The risk of relying too heavily on one key employee• Why commission-based roofing sales structures may be fundamentally broken• The difference between chasing growth and knowing your limits• Teaching toughness in fatherhood in a culture that rewards softness• And why the people we idolize may not be who we think they areThis episode is not about bragging.It’s about ownership.Of your flaws.Of your systems.Of your responsibility as a leader.If you’re building a business and feel stuck - this one will challenge you.Chapters:0:00 Highlights01:24 What did you get wrong at the start?09:45 A mistake that costed you money?12:19 Making vs scaling the business23:49 Building a strong team31:03 Do you want to become irreplaceable?35:07 Challenges of commission based selling40:17 Plan for your referral program44:16 Parenting struggles in the age of tech51:31 Advice to men in this age?🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#roofingbusiness #roofingculture #theroofingmillionaires
Roofing and business entrepreneurs obsess over systems, automation, and AI - but Raymond Little reveals the crucial truth: real success comes from developing people, lead by example, and living with discipline. In a world overwhelmed by noise and superficial success, he shares how genuine leadership and personal accountability can transform your business and life.In this Episode, You’ll discover why the ability to operate without the owner is less about automation and more about cultivating leadership from within. Raymond breaks down how to develop top-tier talent inside your organization, why shortcuts with AI and systems only lead to collapse, and the importance of embodying discipline and purpose in both your personal and professional life. He explains why today’s entrepreneurs must focus on physical habits, moral strength, and relationships not just digital shortcuts to create lasting success.We break down:- The key traits that differentiate a true leader from a boss- Why leadership is about serving and uplifting others- How the real measure of success isn’t just money, but faith, family, health, and purpose. Raymond's insights challenge the myth that technology or quick fixes can replace genuine effort and character, especially in blue-collar industries like roofing.If you’re tired of superficial advice and ready to learn how to craft a scalable, meaningful business rooted in discipline, leadership, and authenticity, this episode is your blueprint. Perfect for serious entrepreneurs, aspiring leaders, and anyone craving lasting impact in a noisy world.About Raymond:Raymond Little is a seasoned business strategist, former Founder and CEO of a roofing company, and dedicated leadership/sales coach, known for his no-nonsense approach to personal development and business growth. His journey proves that true success is built from the inside out and that real men lead from the front.Don't miss this hard-hitting conversation that challenges modern misconceptions - listen now and discover how to build a legacy that lasts far beyond the bottom line.Timestamps0:00 Highlights01:33 Bad business vs good business07:48 Real leadership and its qualities12:59 Future of the industry16:45 What is success, peace and relaxation?26:44 Ensuring positivity around you30:15 Alpha vs beta male38:21 Do you give second chances?41:42 Most important interview question44:21 AI do’s and dont’s🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#roofingleaders #roofingculture #theroofingmillionaires
In this episode of The Roofing Millionaires, Lisa Cimaroli from @roofriderofficial breaks down her journey from building a $30M roofing company to working at the intersection of sales mastery, AI, and roofing education, and why most contractors fail long before marketing ever becomes the problem.We dive deep into:- The foundational skills Lisa mastered that actually created scale- Why roofers struggle to build strong teams and the fear that keeps them stuck- How AI lead generation is creating more competition, not less- Why price wars never disappear — even with better technology- The difference between lead generation vs memory generation- Why purpose-led brands outperform transactional contractors- How over-automation is quietly destroying customer experience- The danger of faking an identity instead of owning who you really are- Legal mistakes roofers make early and how to protect yourself before it’s too lateThis conversation is more about principles than tools.Because technology doesn’t build trust.Automation doesn’t create belief.And leads don’t close themselves.If you’re a roofer who wants to build something that lasts not just survive the next storm - this episode will challenge how you think about growth, branding, leadership, and responsibility.Timestamps0:00 Highlights01:17 A brief introduction of Lisa08:53 Core principles that made Lisa successful 15:12 How do You Find Your foundations21:20 Your ‘why’ should be stronger26:44 Mistakes Lisa made building your company30:05 PayPixel and AI in roofing57:44 Too much AI is bad?01:06:10 Purpose vs Selling01:11:47 Advice for someone who’s in your position🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#aiautomations #roofingbusiness #theroofingmillionaires
In this episode of The Roofing Millionaires Podcast, I sit down with Isaac Smith, owner of @BrothersMetalRoofingGreenville and we talk about bringing the old craftsmanship in roofing.Instead, we talk about:- Why Craftsmanship is Lost in Roofing- Why love is the most misunderstood force in the world- How unresolved trauma shapes the way people work, argue, and divide- How media and systems profit from keeping people separated- What it actually means to live closer to God in a modern, broken world- Why forgetting our differences is the only way forward for humanity- How we can support people better — not with words, but with presenceThe uncomfortable truth about immigration, labor, American Dream, and what the construction industry is about to faceWhy businesses, communities, and families are quietly collapsing without love at the centerIsaac didn’t speak as a contractor.He spoke as a man, a leader, and a believer.This conversation is for:- Roofers- Business owners- Employees- Immigrants- Parents- Believers- Anyone who feels like the world is more divided than it should beIf you believe there’s more to life than money, titles, and winning arguments - this episode is for you.⚠️ Fair warning:This conversation might challenge how you see people, faith, purpose, and your role in this world.If it moved you, don’t just like it, share it.Not because it’s a podcast… but because someone you know might need to hear this right now.Timestamps0:00 Highlights01:22 Bringing back old craftmanship10:11 Best vs worst case scenario 20:23 Controlled reality and unconditional love24:00 Importance of deep conversations in the industry33:00 Are you misunderstood?41:49 First step to contribute to the bigger purpose of life49:55 Interpretations of God’s words🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#metalroofing #LoveGod #roofingmillionaires
Most roofers think growth comes from better numbers - more leads, more replacements, and bigger jobs.John Tucker from Friends in Roofing proves that mindset is exactly why most roofing companies never become real brands.In this episode, we break down why roofers need to stop looking at the world through spreadsheets and start understanding psychology, emotions, and human behavior if they want to become the only choice for homeowners.John explains:- Why repairs, not replacements, are the hidden profit center most roofers ignore- Why chasing transactions kills trust, loyalty, and long-term growth- How emotional connection creates exclusivity (even in crowded markets)- Why branding has nothing to do with logos — and everything to do with purpose- How Friends in Roofing became a premium, trusted name by how they think, not how they sellThis conversation ended early due to a connection issue but don’t mistake that for incomplete value.If you actually listen, this episode will change how you look at customers, pricing, and what it means to build a roofing brand people don’t want to lose.Timestamps0:00 Highlights01:13 What is branding?01:35 Logic vs Emotion13:09 Practical example of understanding a customer19:37 Why choose this path?29:35 Talking about numbers makes you successful?39:21 What is ‘right’?47:10 What did you unlearn in this process?
This conversation isn’t about roofing.It’s about why craftsmanship is dying, why most founders fail to attract the right people, and why speed has quietly destroyed quality across the trades.John Chan returns for a deeper, more uncomfortable conversation — one that goes beyond construction and into the foundations that shape societies, businesses, and the people inside them.We break down:- Why most people don’t do their best work anymore- Why artists of the craft are disappearing in trade businesses- How money, fame, and shortcuts replaced pride and mastery- Why founders struggle to build strong teams when they’re unclear on purpose- How professionalism is eroding — and how to bring it back- Why you can’t be everything to everyone (and why exclusivity matters)- How roofing contractors can build internal courses that actually develop people- How John is refining training inside his own company- Why speed vs quality is a false battle — and why speed kills creativity- How industry awards and recognition really work — and how to position for themThis episode is for contractors, founders, and leaders who care about:- Standards over shortcuts- Legacy over likes- Craft over cloutIf you’re building a company you want to be proud of 10–20 years from now, this conversation matters.Chapters:0:00 Highlights 01:41 What has changed in this year?09:24 Has passion died?19:53 Artists and businessmen 32:40 Attracting the right kind of people43:02 Preserving01:00:46 Relationships and responsibility01:03:05 Speed vs quality01:08:17 Hustle culture in the US01:16:05 Do you feel isolated?01:32:50 Awards and Certification🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#durableroofing #roofingbusiness #roofingmillionaires
Most roofing contractors have heard of FORTIFIED but very few actually understand what it is, how it works, or whether it’s worth it.In this episode of The Roofing Millionaires, I sit down with Fred Malik, Director of the FORTIFIED Program, to break down the entire system, without marketing fluff.We cover:- Why FORTIFIED was created in the first place- What FORTIFIED actually is (and what it’s not)- The step-by-step process to become a FORTIFIED certified contractor- How FORTIFIED is different from every other “roofing certification”- The real difference between a FORTIFIED roofer vs a standard roofer- Costs, inspections, approvals, and what contractors need to prepare for- The challenges FORTIFIED is facing today — and how they’re fixing them- How FORTIFIED ensures contractors don’t cut corners or game the system- What training, courses, or qualifications contractors actually need- How FORTIFIED helps contractors who don’t fully understand advanced standards- How FORTIFIED-certified homes protect homeowners long-term- What FORTIFIED is doing to create homeowner demand, so contractors aren’t selling uphill- What Fred would improve inside FORTIFIED if he could change things fasterThis conversation is designed to bridge the gap between:Roofing contractors who want clarityAnd FORTIFIED leadership that wants proper adoptionIf you’re a roofing company owner, project manager, or industry leader trying to understand whether FORTIFIED matters — this episode will save you months of confusion.🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingm...-Facebook: https://www.facebook.com/theroofingmi...#fortifiedroofing #fortified #roofingbusiness
Most roofers destroy their health without realizing it and then wonder why they’re burned out, overweight, stressed, and mentally checked out.This episode with Renny Desangles, owner of Reign Exteriors (Nebraska), is the first real conversation in roofing that breaks down physical, mental, and spiritual health as one system not motivation fluff.We talked about:- Why energy drinks and sugary drinks quietly ruin your body on job sites- What to replace them with that actually works in the field- The dehydration problem no one talks about in roofing- Processed food vs organic food, and how each one affects business performance, not just your body- How roofers can stay fit with or without money- The right type of workouts for people in physically demanding trades- How leaders can influence their crews to care about their health- Mental peace, success, family, and God — without burning one to build the other- The biggest lie roofers believe about “eating junk and still being healthy”If you’re a laborer, manager, owner, or executive in construction - this isn’t about looking good.It’s about having energy, clarity, discipline, and longevity in an industry that chews people up.This episode might save you years - not exaggerating.Timestamps0:00 misconceptions about health and what should a leader do about it?07:16 fitness advice on a budget12:54 Effects of not sleeping enough 23:33 The right composition of hormones in blood31:07 How to do a detox from bad eating habits?37:31 Discipline in fitness journey49:57 Why is spirituality important in our life?58:34 30-day fitness challenge for roofers01:05:56 Signing off notes!🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#healthpodcast #roofingcompanies #theroofingmillionaires
Most roofing businesses don’t fail because they’re bad at roofing.They fail because they try to serve everyone.In this episode, I sat down with Chelsea Smith Fauver from TLC Roofing (Texas) to break down why niching down is no longer optional if you want to build a profitable, sustainable roofing company.We talk about:- Why “every job is your job” is the fastest way to lose money- How your ideal customer should shape your company culture, not the other way around- Why specializing early helps you identify your strengths and weaknesses faster- How difficult customers quietly drain profit, time, and energy- Why reputation - not volume, determines pricing power- How quality, preparation, and education let you outsell competitors- Why the roofing industry is moving toward organization, not chaosChelsea explains how chasing every customer keeps roofers busy but broke, and why focusing on the smallest viable market leads to better margins, stronger teams, and long-term growth.If you’re starting a roofing company or stuck trying to scale one, this conversation will force you to rethink who you’re actually building for.Every job is not your job.🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/#idealcustomer #roofingbusiness #theroofingmillionaires
This is the most in-depth roofing content creation masterclass ever recorded.In this two-part episode of The Roofing Millionaires Podcast, I sat down with Andrew Itnyre from Masters Roofing in Memphis, Tennnessee - one of the most influential roofing creators online with millions of views, brand collaborations, and a powerful educational presence for both homeowners and roofing company owners.We went deep into the real side of content creation for roofers.Not the generic “post more videos” advice… but the strategy, mindset, tools, and systems that actually build a brand, drive sales, and make people trust you online.Across these two parts, we covered:- Why roofing companies MUST create content in 2026- How to define your real audience as a roofer- Fear of the camera & the psychology behind showing up online- Authenticity vs. fakeness - how people can spot both instantly- Misconceptions about roofing content (and what actually works)- Alternatives for people who don’t want to be on camera- AI tools for scripting, editing, scheduling & repurposing- AI content vs human content - what wins and why- The tools & gadgets you need at each stage (beginner → advanced)- How content creation drives more roofing sales- Distribution strategy: social media & NON-social media channels- How to scale your content system without burning outThis is the kind of conversation Andrew has never had publicly before. It is deep, tactical, and brutally honest. Every roofing company owner, marketer, and salesperson needs to watch this episode.🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.-Website: https://www.theroofingmillionaires.com-Instagram: https://www.instagram.com/theroofingmillionaires/-Facebook: https://www.facebook.com/theroofingmillionaires/
This is the most in-depth roofing content creation masterclass ever recorded.In this two-part episode of The Roofing Millionaires Podcast, I sat down with Andrew Itnyre from Masters Roofing in Memphis, Tennnessee - one of the most influential roofing creators online with millions of views, brand collaborations, and a powerful educational presence for both homeowners and roofing company owners.We went deep into the real side of content creation for roofers.Not the generic “post more videos” advice… but the strategy, mindset, tools, and systems that actually build a brand, drive sales, and make people trust you online.Across these two parts, we covered:- Why roofing companies MUST create content in 2026- How to define your real audience as a roofer- Fear of the camera & the psychology behind showing up online- Authenticity vs. fakeness - how people can spot both instantly- Misconceptions about roofing content (and what actually works)- Alternatives for people who don’t want to be on camera- AI tools for scripting, editing, scheduling & repurposing- AI content vs human content - what wins and why- The tools & gadgets you need at each stage (beginner → advanced)- How content creation drives more roofing sales- Distribution strategy: social media & NON-social media channels- How to scale your content system without burning outThis is the kind of conversation Andrew has never had publicly before. It is deep, tactical, and brutally honest. Every roofing company owner, marketer, and salesperson needs to watch this episode.🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.Website: https://www.theroofingmillionaires.comInstagram: https://www.instagram.com/theroofingmillionaires/Facebook: https://www.facebook.com/theroofingmillionaires/#contentcreation #roofingbusiness
In this episode, Muhammad Faiz sits down with Adrian Oliver from @homegrownroof in Colorado for a deep dive into the world of specialty roofing - metal, cedar, slate, and synthetic systems. Adrian shares what it really takes to run premium roofing projects from building the right crew and forming supplier relationships to understanding materials, logistics, and mindset. You’ll learn: -The skill, structure, and experience required to handle metal & specialty roofs- How to build supplier & installer networks that actually work- What type of crews fit best for premium projects- The technical mistakes that ruin high-end installs- How to think, plan, and execute like a premium roofing contractorWhether you’re a roofer wanting to level up, or you’re just curious how top operators think about complex roofing systems, this is a true specialty roofing masterclass.🔔 Subscribe to The Roofing Millionaires Podcast for more practical, experience-based episodes that help roofers build better companies and stronger teams.Website: https://www.theroofingmillionaires.comInstagram: https://www.instagram.com/theroofingmillionaires/Facebook: https://www.facebook.com/theroofingmillionaires/#SpecialtyRoofing, #RoofingContractor, #RoofingTips, #HomeImprovement, #MetalRoofing, #RoofingBusiness, #ConsultativeSelling, #AdrianOliver
Are you only hiring "charismatic" salespeople? In this deep-dive interview, Stevan Adjemian of Red Rock Roofing reveals why that strategy fails and why having "5 all-stars" (like 5 LeBron Jameses) will destroy your team.This episode is a masterclass in true leadership. Steve breaks down the critical difference between a "roofing company" and a "roofing organization." He shares his secrets on how to identify character (not just skill) in hiring, how to build a selfless culture, and why your "bench players" (production team) are just as crucial as your "starting five" (sales team).If you want to become a leader who builds a legacy focused on impact over revenue, this episode is mandatory viewing.In This Episode, You Will Learn:The 3 P's: People, Process, & ProceduresHow to identify Character vs. Charisma in the hiring process.The "Bodybuilder" Example: Why drive and curiosity trump natural talent.How to stop micromanaging and give your team "permission to fail."CRITICAL: How to integrate your production/labor teams into your company culture.The art of giving (and receiving) constructive criticism as a leader.Guest: Steve Adjemian (Red Rock Roofing, Colorado)Host: Muhammad FaizConnect with The Roofing Millionaires Welcome to The Roofing Millionaires, the ultimate online platform for roofers seeking inspiration, knowledge, and success stories to transform their businesses and lives.Subscribe now and be part of the journey to roofing greatness! Website: https://www.theroofingmillionaires.com Instagram: https://www.instagram.com/theroofingmillionaires Facebook: https://www.facebook.com/theroofingmillionaires#roofingbusiness #leadership #companyculture #Hiring
Season 1 of The Roofing Millionaires Podcast was about stories — real people, real challenges, and the deeper meaning behind building a roofing business that lasts.Season 2 is about implementation.Each episode goes deeper into one specific topic — sales, leadership, content creation, psychology, materials, and more — to give roofers the clarity and knowledge they can use right now.We’re not here to sell you anything.We’re here to help you think, build, and lead better.🎙 Season 2 goes live Friday, November 21.If you know other roofers who’d value honest conversations and practical lessons, share this video so they can be part of this journey too.Because this is still the only roofing podcast where we don’t promote anyone — and we don't sell you anything. #roofingpodcast #theroofingmillionaires
In this episode of the Roofing Millionaires podcast, host Muhammad Faiz interviews Jordan Milkie, co-founder of SKAI, a company leveraging drones and AI to revolutionize the roofing industry. Jordan shares his background in healthcare and his transition into roofing technology, emphasizing the importance of data in helping contractors make informed decisions. The conversation covers the unique features of SKAI, its competitive advantages, and the challenges faced in the industry. Jordan discusses the ideal customer for Sky, the importance of user feedback, and the future of drone regulations. He also highlights the company's commitment to providing value to roofing contractors and the potential for growth in the industry.Website:theroofingmillionaires.comFacebook:facebook.com/theroofingmillionairesInstagram: instagram.com/theroofingmillionaires#roofingpodcast #ai #drones #roofingcontractor
I sat down with Scott Christopher from Disasterproof Roofing in Louisiana, and this episode turned into something powerful.Scott shared how he went from fishing and HVAC into roofing, the challenges he faced starting out, and why our industry desperately needs better training, licensing, and guidance for roofers. We dug into one of his biggest differentiators — the Fortified Roof system. Scott explained what a Fortified Roof actually is, how the approval process works, and why so few roofers or homeowners know about it, even though it can literally change the way homes withstand storms in Louisiana.But this episode wasn’t just about roofing. Earlier this year, Scott suffered a serious accident when he fell out of a window. That experience forced him to step back, rethink his business, build stronger systems, and most importantly — never take safety for granted. He opened up about how even with years of experience, the basics of safety can never be ignored if you want to protect yourself and your loved ones.We also talked about purpose, family, and what it really means to balance work with the people you’re doing it for. Scott shared a moment from our first recording attempt when emotions took over — and how that taught him to never forget his “why.”If you’re a roofer, homeowner, or someone who believes in building with purpose, this conversation will hit home.Listen to TRM on all your favorite platforms:🍎 https://podcasts.apple.com/us/podcast/the-roofing-millionaires/id1788640108Follow Us:👉 https://www.facebook.com/theroofingmillionaires 👉 https://www.instagram.com/theroofingmillionaires DROP AN EMAIL TO FEATURE AS GUEST:podcast@theroofingmillionaires.comUSE COMMENTS FOR FEEDBACK AND SUGGESTIONS. :)#fortifiedroof #louisiana #roofingpodcast
I sat down with Crystal Watterson from Great American Roofing in Georgia, and this conversation went far beyond roofing.Crystal shared her incredible story of transforming 170 failing hotel properties into profitable ones, and the lessons roofers can learn from it — especially about finding your sweet spot, serving the right customers, and resisting the trap of chasing “more volume” at the expense of quality.We dove deep into why a CFO (or someone acting like one) is critical in roofing not just to track the money coming in and out, but to set KPIs, project trends, and spot problems long before they sink your business.From there, our conversation took a turn into parenting in the 21st century, the influence of social media, the pursuit of attention, and how both young men and women are being shaped by the culture around them. Crystal opened up about her belief that psychology, as taught today, often programs people instead of empowering them, and why critical thinking is being stripped away from society.She also shared her breast cancer journey why she refused chemotherapy despite pressure from doctors and the state, the alternative treatment she chose, and how she recovered.We talked about limiting beliefs, taking control of your life, and the mindset needed to thrive in a world where so much is happening behind the scenes.If you’re ready for a conversation that mixes business, life, health, and truth… this is one you won’t forget.Listen to TRM on all your favorite platforms:🍎 https://podcasts.apple.com/us/podcast/the-roofing-millionaires/id1788640108Follow Us:👉 https://www.facebook.com/theroofingmillionaires 👉 https://www.instagram.com/theroofingmillionaires DROP AN EMAIL TO FEATURE AS GUEST:podcast@theroofingmillionaires.comUSE COMMENTS FOR FEEDBACK AND SUGGESTIONS. :)#georgiabusiness #roofingpodcast
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Comments (2)

Nexora

This episode provides valuable insights for roofing business owners considering selling their company. Claudio Vilas shares practical tips and strategies to prepare for a smooth transition. Learn more about quality roofing services here: https://mccoolsroofing.com/

Aug 12th
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haider ali

Prevention is key when it comes to roofs. The best roofing companies in Janesville offer seasonal inspections—typically in spring and fall—to catch problems early. They check for soft spots, shingle damage, loose flashing, clogged gutters, and moisture signs. Regular maintenance includes sealing vents, cleaning debris, replacing worn-out materials, and checking attic ventilation. Scheduled inspections not only extend roof life but also prevent expensive repairs down the road. Homeowners are provided with detailed inspection reports and pictures, along with expert advice on when to repair versus replace. https://rooster-roofing.com/

Jun 12th
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