DiscoverFrom Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients
From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients
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From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

Author: Kris Jones

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Here’s a hard truth most coaches and consultants face...

Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting.

After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.
61 Episodes
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👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if growing your business didn’t require posting every day or fighting algorithms, and visibility actually came from real relationships instead of endless content creation?In this episode, I sit down with Kylie Kelly, a business strategist who helps female founders build momentum and visibility without relying on social media. We talk honestly about burnout, capacity, and why relationship-based marketing works faster and feels better than chasing platforms that demand constant output.Kylie breaks down how summits, bundles, podcast guesting, and strategic collaborations can replace daily posting while still building trust, authority, and demand. If social media feels heavy, inconsistent, or like it’s stealing your time without giving much back, this conversation opens the door to smarter, more sustainable ways to grow.✅ How to build visibility without posting daily or playing the algorithm game✅ Why relationship-based strategies create trust and momentum faster✅ How to choose marketing approaches that match your energy and real life capacityIf you’re ready to simplify your marketing and grow without burnout, listen to Episode 61 of the From Click to Client Podcast and subscribe for more honest, practical conversations like this.Meet Kylie KellyKylie helps online coaches, course creators & service providers grow and monetize their audience - without the constant hustle of social media. After building her own email list from zero to 7,000+ engaged subscribers using simple, relationship-driven strategies, she now teaches others to do the same. As the host of The Email Growth Show and creator of top online events, Kylie is known for making audience growth feel effortless, fun, and wildly effective. Through her programs, she empowers online business owners to turn subscribers into buyers, build genuine connections, and create a business that thrives on its own terms. Website: https://kyliekelly.comInstagram: https://www.instagram.com/_kylie_kelly_/How I Grew My Email List by 1,100+ & Turned It Into $25K in Revenue - Free Case Studyhttps://kyliekelly.com/insideHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜 Spotify: https://bit.ly/clickpodcastspotify
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if you could ditch the content hamster wheel and attract clients with just one story?In this special replay from The Productive Therapist Podcast, I sit down with host Uriah Guilford to unpack why most service providers are overcomplicating their marketing. The truth is, you don't need to be everywhere doing everything. You need one signature story that works like an accordion, stretching long for your website and shrinking short for your elevator pitch, but always staying consistent.✅ Why your website might be losing clients in the first five seconds ✅ The "bottle effect" that keeps you from seeing your own value clearly ✅ How to stop relying on referrals and let your website do the sellingReady to simplify your marketing and finally get known for what you do best? Hit subscribe and tune in now.Episode Highlights00:00 Introduction to Click to Client00:49 The Story Behind Red Door05:22 The Power of a Single Story in Marketing07:53 Crafting Your Business Story15:30 Challenges and Solutions in Storytelling20:26 Integrating Key Pages on Your Homepage21:31 Creating a Compelling Homepage23:44 Crafting a Clear and Engaging Story30:30 Practical Steps to Improve Your Story30:44 Resources to Help You Craft Your Story33:16 The Importance of Repetition in Storytelling34:22 Book Recommendations for Better StorytellingConnect with Uriah GuilfordWebsite: https://productivetherapist.comInstagram: https://instagram.com/uguilfordLinkedIn: https://www.linkedin.com/in/uriahguilfordHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if you could run your business from anywhere in the world? Kym Tolson, The Traveling Therapist, went from burned-out clinician to living full-time in Airbnbs while running 15 income streams. In 2018, she made the leap to a fully online practice and never looked back.In this episode, Kym shares how she built a portable practice that funds her dream lifestyle and helps other service providers do the same.What You’ll Learn✅ The mindset shift that made location freedom possible (hint: it happened in a hotel room in Mexico)✅ How to find your scalable niche by listening to what clients tell you over and over✅ The time study exercise that revealed where she was wasting hours every weekIf you're a therapist, coach, or service provider craving more freedom and flexibility, this episode will show you what's possible.Episode Highlights0:00 Meet Kym Tolson, The Traveling Therapist 1:45 The hotel room moment that changed everything 3:30 Favorite destinations: Lake Tahoe, Park City & beyond 5:15 Navigating licensing rules for online therapy 7:00 From therapist to coach: building new income streams 10:30 AI tools transforming private practice 13:00 How to find your scalable niche 16:00 Client success story: Single mom moves to Portugal 19:30 The time study that stopped the burnout cycleMeet Kym TolsonKym Tolson is a licensed therapist, digital nomad, and founder of The Traveling Therapist®. She helps clinicians escape the 9-to-5 grind by building flexible, location-independent practices—without compromising clinical ethics. Through her Clinical AI Club, podcast, and trainings, Kym teaches therapists how to integrate AI tools to streamline documentation, simplify marketing, and reclaim their time. Her mission? To help therapists run smarter, not harder—anywhere in the world.The Traveling Therapist QuizYour suitcase is ready. Now let’s figure out where your laptop should open next.https://form.jotform.com/Kym_Tolson/TravelingTherapistQuizTherapist Prompts for Private Practice (Clinical AI Club freebie)A guide to using AI in your practice—includes powerful prompt ideas to save time and reduce admin stress.https://www.subscribepage.com/run-your-practice-with-aihttps://www.thetravelingtherapist.comhttps://www.clinicalaiclub.comhttps://www.instagram.com/thetravelingtherapist_kym/https://www.facebook.com/groups/onlineandtravelinghttps://www.facebook.com/groups/aiprivatepracticeHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIs your website silently pushing away the clients who need you most? You've invested in a site that looks perfectly fine, but the leads just aren't coming. It's not you. It's the invisible traps your website has fallen into.In this episode, I'm breaking down the five website traps that quietly kill coaching and consulting businesses every single day. These aren't design flaws you can see. They're strategic mistakes that confuse visitors, break trust, and send potential clients straight to your competitors.What you’ll learn✅ The "bottle effect" that makes writing about your own business nearly impossible✅ Why more pages actually hurt your credibility (and what to do instead)✅ The testimonial mistake that turns social proof into wasted spaceYour website should be your hardest-working employee, building trust and booking calls while you sleep. If it's not doing that, one of these traps is the reason.Subscribe now and learn exactly how to turn your website into a client-converting machine.EPISODE HIGHLIGHTS00:00 Why Your Website Isn't Converting 01:00 Your Website Works For or Against You 02:30 Trap 1: The Brochure Trap 03:45 Trap 2: The Copy Struggle Trap 06:15 Trap 3: The Hero Trap 08:30 Trap 4: The More Is More Trap 11:00 Trap 5: The Weak Proof Trap 13:30 Recap and Next StepsHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if you could do less marketing and actually get more clients? In this episode, I sit down with organizing expert and bestselling author Shira Gill to explore how she's applied her minimalist philosophy to business. Spoiler: she quit posting on Instagram at 110K followers and her business didn't skip a beat.What You'll Learn:✅ Why your weekly newsletter might be the only marketing tool you actually need ✅ How to turn your Instagram into a static sales page that works without constant posting ✅ The quarterly habit that protects your creativity and clarity as a business ownerHit subscribe and discover how to edit the noise from your marketing so your story can do the heavy lifting.Episode Highlights00:00 Introduction and Welcome00:26 Meet Shira Gill: Organizing Expert02:36 Shira's Journey to Mentorship05:27 Core Strategies for Business and Life09:36 The Power of Newsletters13:44 Quitting Instagram: A Bold Move21:05 Client Success Stories23:47 Lightning Round and ConclusionMeet Shira GillShira Gill is a world-renowned organizing expert and the bestselling author of three books: Minimalista, Organized Living, and LifeStyled. She’s a sought-after expert for media outlets and has been featured by Good Morning America, The Wall Street Journal, TIME, People, Forbes, goop, Architectural Digest, Oprah Daily, Vogue, and The New York Times. Her popular newsletter The Life Edit has subscribers from all 50 states and 150 countries. She offers business strategy, support, and mentorship to female founders across the globe.Website: www.shiragill.comBooks by Shira: https://www.penguinrandomhouse.com/authors/2227955/shira-gill/IG: https://www.instagram.com/shiragill/Substack: https://shiragill.substack.com/HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if you didn't have to be everywhere to grow your business? In this conversation with Sarah Glenn on the Brand(ed) Podcast, I'm sharing why most service providers are burning out on scattered marketing when their website should be doing the heavy lifting instead.Here’s what you’ll learn:✅ The "solar system" strategy that lets you pick just two marketing activities you actually enjoy and forget the rest✅ My simple email template that transforms awkward testimonial requests into proof that sells for you around the clock✅ Two design rules that instantly elevate your website without any design skills requiredYour website isn't just a digital business card. When it tells the right story, it becomes your best salesperson, attracting right-fit clients and filtering out the wrong ones while you focus on what you do best. Subscribe now and learn how to make your website the center of your business universe.Connect with Sarah Glenn on Instagram: https://instagram.com/socialjanemediaSarah’s Website: https://socialjanemedia.com/Sarah’s Podcast: https://socialjanemedia.com/podcastHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resources🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteTips #ClientAttraction #MarketingStrategy #BusinessGrowth
🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver feel like you’re doing all the things in your business but still not signing high ticket clients consistently? You’re not broken and you don’t need another strategy. You need to fix the execution gap that keeps smart service providers busy but not profitable.In this episode, business coach Fope “Fopsy” Nkwocha breaks down the simple, repeatable habits that help coaches and service providers turn their existing offers into steady high-ticket revenue. We talk about why strategies alone never create results, what money making priorities actually look like, and why your sales calls might not be converting even if your offer is strong.Most entrepreneurs overthink, overbuild, and overlearn. Fopsy will show you how to simplify your weekly actions, get real data, and focus on the activities that move your business forward.What You’ll Learn✅ Why the execution gap keeps service providers stuck even when they know what to do✅ The five money making priorities that create consistent high ticket clients✅ The simple questions that instantly improve your sales call conversion rateIf you’ve been busy but not booking clients, this episode will help you focus your efforts and build a business that actually grows.Episode Highlights00:00 Meet Fope “Fopsy” Nkwocha01:20 Why Service Providers Get Stuck in the Execution Gap03:45 What Money Making Priorities Actually Look Like06:20 The Sales Call Mistakes That Hurt Your Conversions09:10 How to Raise Your Prices and Increase Client Results12:30 The 12 Week Plan for Consistent High Ticket Clients15:10 Why New Strategies Distract You From Real Growth17:40 How to Work with Fope “Fopsy” NkwochaMeet Fope NkwochaFope Nkwocha (Fopsy) is a business coach for service providers ready to trade good months and bad months for predictable, high-ticket sales. With over a decade of marketing experience—including leading a Google Canada initiative that helped 50,000 small businesses get online—she equips her clients with the habits, systems, and focus to create revenue they can count on, week after week.Website: https://fopsy.ca/Subscribe to Profitable Priorities: https://fopsy.ca/newsletterHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: ⁠https://www.reddoordesigns.com/free-resources⁠🥰 Connect on Instagram: https://instagram.com/reddoorstory LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #HighTicketClients #SalesCalls #BusinessCoaching #ServiceProviders #OnlineBusinessGrowth #LeadGeneration #ConsistentClients #ExecutionHabits #EntrepreneurMindset
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver feel like you're over-explaining your coaching but still confusing people? You don't need more content. You need five magic soundbites that make your message unforgettable. Most coaches ramble through frameworks and methodologies, but billion-dollar brands like Nike use just three words. In this episode, I'm breaking down the StoryBrand PEACE Framework: five short, powerful phrases that capture attention and make people say, "Tell me more."What You'll Learn:✅ Why your brain remembers soundbites (not long explanations) and how to use this psychology to attract dream clients✅ The exact 5-step PEACE framework for building soundbites that sell your coaching on repeat✅ How to stop rambling at networking events, on discovery calls, and in your marketing and start sounding like a trusted brandReady to ditch the confusion? Hit subscribe and learn how to make your coaching message crystal clear in under 15 seconds.Episode Highlights0:00 - Introduction: The Power of Soundbites 1:00 - The PEACE Framework Explained 2:00 - P = Problem & E = Empathy 3:45 - A = Answer & C = Change 5:00 - E = End Result 6:00 - How to Use Your Soundbites Everywhere 8:00 - Repetition: The Secret to Success 9:00 - Recap & Book Your CallHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #CoachingBusiness #MessageClarity #PEACEFramework
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesEver feel like an imposter despite years of experience? You're not alone. Master coach Molly Claire knows exactly what it's like to doubt yourself while trying to build authority in a crowded market. In this conversation, she shares how she went from scattered messaging to launching 12 coaches to international bestseller status in just six months.What You'll Learn:✅ Why traditional mindset work keeps coaches stuck (and what actually creates lasting transformation for your clients)✅ The power of collaboration over doing it all alone - how one strategic project elevated an entire community of coaches✅ Molly's holistic approach to coaching that goes beyond thoughts to include emotions, nervous system, and sustainable actionMolly didn't just help her coaches write a book. She helped them step into their authority, own their expertise, and build the confidence to show up powerfully in their businesses. If you've been hiding behind "not ready yet" or "who am I to charge premium rates," this episode will shift everything.Ready to position yourself as the expert you already are? Listen now and discover how clear messaging and the right support can transform your business.Episode Highlights0:00 - Introduction: Molly Claire's Journey to Master Coach3:12 - The Book That Changed Everything: From Idea to International Bestseller8:45 - Why 12 Coaches Became Bestselling Authors in 6 Months15:20 - The Four Fundamentals of Lasting Change23:10 - Why Traditional Mindset Work Falls Short31:05 - Building Authority When You Doubt Yourself38:42 - The Power of Collaboration Over Going It Alone44:15 - How to Work with Molly: Master Coach Training & Life Mastered MembershipMeet Molly ClaireMolly Claire is a Master Coach Mentor, best-selling author, top 3% podcaster, and founder of The Masterful Coach Collective where she trains Master Coaches, entrepreneurs and leaders to implement the 4 Fundamentals of Lasting Change. Molly loves mentoring others to rise to their potential and create their ideal life and business. She has trained and mentored thousands of coaches and entrepreneurs to create 6 and 7-figure businesses. Molly believes that a business built on the foundation of your values and personal priorities is the road to success. She has a passion for the work she does and is the proud mom of 3.Molly’s Website: https://mollyclaire.com/Molly’s Podcast: https://www.mollyclaire.com/blogFree Training - The Secret to Coaching Clients to Create Real, Lasting Change:  https://www.mollyclaire.com/my-perfect-bizBuy Molly’s Book: https://www.mollyclaire.com/she-risesHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #CoachAuthority #MasterCoachTraining #HolisticCoaching #ExpertPositioning #CoachConfidence
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesEver feel like you're word vomiting all over potential clients when they ask what you do? You're not alone. Most coaches and consultants struggle to communicate their brilliance clearly, and it's costing them clients every single day.In this conversation with Dr. LaChelle Wieme, I share the messaging mistakes that keep service providers stuck and the story-driven approach that transforms everything.Here's what you'll discover:✅ Why your website is a brochure instead of a client magnet and the one shift that changes everything✅ The "bottle effect" that keeps you stuck (hint: you're too close to see your own genius)✅ How to make your website your hardest-working salesperson so sales calls feel effortlessWhen your messaging is scattered across social media, networking events, and your website, potential clients get confused. And confused people don't buy. This episode reveals how to create one powerful story that works everywhere, attracts aligned clients, and positions you as the obvious choice.Stop exhausting yourself trying to be everywhere. Let your story-driven website do the selling for you. Subscribe now and discover how to turn your digital brochure into a client-converting machine.Episode Highlights0:00 Introduction: The Messaging Problem Every Entrepreneur Faces 6:45 The Bottle Effect: Why You Can't See Your Own Genius 15:25 Making Your Client the Hero of Your Story 22:15 Your Website as Your Marketing Hub 33:45 Niching Down Without Fear of Missing Out 44:50 Story as a Filtration Device: Clearing the Clutter 48:30 Pick Two Marketing Channels and Forget the Rest 55:40 Final Advice: Stop DIYing and Get SupportHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotifyConnect with LaChelle on Instagram: https://instagram.com/lachellewiemeLaChelle’s Website:  https://iam-lifebydesign.comLaChelle’s Podcast: https://iam-lifebydesign.com/podcast#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteMessaging #ClientConversion
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesHave you ever watched someone less qualified than you get all the media attention? It's beyond frustrating when you're the real expert, but someone else is landing the press coverage and recognition you deserve. The truth is, waiting until you're "big enough" for PR is costing you clients, credibility, and opportunities right now.In this episode, powerhouse publicist KJ Blattenbauer reveals why visibility isn't vanity, it's strategy. She breaks down exactly how small businesses and service providers can get press coverage without celebrity budgets or massive followings.What You'll Learn:✅ Why experts stay invisible (and the costly mistake of waiting to "be ready" for PR)✅ The foundation work that makes or breaks your media opportunities (Hint: It starts with message congruence.)✅ How to identify newsworthy stories hiding in plain sight within your businessReady to stop watching less qualified competitors steal your spotlight? KJ shares the exact steps to position yourself as the recognized leader you already are. Subscribe and listen now to transform your visibility strategy.Episode Highlights00:00 Introduction: Meet KJ Blattenbauer, Powerhouse Publicist02:00 Success Story: Marble Kitchen Design Firm's 12-Month Waitlist07:00 The Bottle Effect: Why You Can't See Your Own Story09:00 The Biggest Mistake Experts Make with PR11:00 Three Steps to Prepare for Media Pitching13:00 Visibility vs. Vanity Metrics15:00 The Power of Message Congruence Across All Platforms23:00 Action Step: Get Your Foundation in OrderMore About KJ BlattenbauerKJ Blattenbauer is a veteran publicist, brand strategist, and author with nearly three decades of experience turning bold ideas into national headlines. Known for her fearless messaging and sharp media instincts, she’s helped shape and elevate some of the most recognizable brands in business, lifestyle, and beyond. As the founder of Hearsay PR and the author of How to Be a Media Darling, KJ blends strategic storytelling with no-fluff advice to help entrepreneurs own their voice, build lasting authority, and get seen where it counts.Website: https://www.hearsaypr.com/Book: https://www.amazon.com/Media-Darling-Karen-Jayne-Blattenbauer/dp/1670775240Instagram: https://www.instagram.com/hearsayprInstagram: https://www.instagram.com/kjblattenbauerHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #VisibilityStrategy #PRforExperts #MediaCoverage #SmallBusinessPR #ExpertPositioning
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesTired of marketing to the same people who never buy? Your current audience already knows what you do, and if they haven't hired you yet, they probably won't. The real issue isn't visibility; it's that you need fresh, qualified audiences who've never heard of you before.What You'll Learn: ✅ Why most marketing stops working (and the 3 stages of audience growth you're missing)✅ How podcast guesting lets you borrow trust from established hosts without ads or cold outreach✅ The exact 4-step funnel that turns podcast listeners into paying clientsPodcast guesting puts you in front of people who are already listening on purpose, not scrolling past your posts. One interview can reach hundreds of new people, build lasting relationships, and position you as the go-to expert, all without spending a dime on ads.Ready to stop chasing clients and start attracting them? Hit subscribe and learn how to make podcast guesting your most powerful client attraction tool.Episode Highlights00:00 - Introduction: Why Your Marketing Stopped Working00:45 - The 3 Stages of Audience Growth (And Where You're Stuck)01:45 - How Podcast Guesting Solves Your Audience Problem03:45 - The 4-Step Funnel: Turning Listeners Into Paying Clients05:45 - What You Can Stop Doing Once Podcast Guesting Works06:45 - The 5-Step Action Plan to Get Started with Podcast Guesting09:00 - The Catch: What You Need Before Podcast Guesting Works09:45 - Final Takeaway & Next StepsHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #PodcastGuesting #AudienceGrowth #ClientAttraction #MarketingStrategy #ServiceProviders
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat https://www.reddoordesigns.com/free-resourcesEver feel like you're drowning in digital clutter while your dream clients slip away? You're spending 30 minutes hunting for files instead of closing sales. Your desktop looks like a digital crime scene. And that "stuff to deal with later" folder? It's haunted.Professional organizer and coach Tracy Hoth joins me to share her game-changing SPACE method, a 5-step system that works for everything from your computer files to your calendar to your entire business operations.Here's what you'll discover:✅ The one organizing mistake that's costing you time, money, and mental energy (hint: it's not what you think)✅ Tracy's 5-folder system that makes finding any business file effortless, no more "where did I save that?" panic✅ Why starting with containers sabotages your success, and what to do instead for lasting resultsReady to stop wasting precious hours searching for files and start spending that energy on revenue-generating activities? This episode will transform how you work.Episode Highlights0:00 - Introduction: Why Organization Transforms Your Business2:00 - How Tracy Became a Professional Organizer & Coach5:45 - The SPACE Method: 5 Steps to Organize Anything11:35 - The 5 Essential File Folders Every Business Needs15:40 - Client Success Story: From Chaos to Creative Freedom19:00 - The Powerful Link Between Space and Mental Clarity21:15 - Best Advice for Overwhelmed Business Owners23:30 - AI Tools & The 15-Minute Declutter ChallengeMore About TracyTracy Hoth (pronounced like both) is a 17-year veteran professional organizer and certified life coach who is on a mission to empower coaches to create streamlined and organized businesses. She is the host of the top 1% globally ranked Organized Coach Podcast and creator of Organized Coach Academy, where she simplifies everything to help coaches become organized CEOs.Connect With TracyWebsite: https://simplysquaredaway.com/Free class: https://simplysquaredaway.com/5filesPodcast: https://simplysquaredaway.com/podcast/LinkedIn: https://www.linkedin.com/in/tracyhoth/Instagram: https://instagram.com/tracyhothHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #BusinessOrganization #ProductivityTips #DigitalOrganization #SmallBusinessSystems #CoachingBusiness
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:https://www.reddoordesigns.com/free-resourcesEver wonder why some websites instantly connect while others fall flat? After 23 years helping brands like Nike and Adidas tell their stories, I discovered the real secret: your website shouldn't be about you, it should be about your client's transformation.In this episode, I sat down with Troy Trewin to share how story-driven messaging completely transformed my business (think 384% revenue growth in one year). We dive into why traditional websites fail, how to overcome the "bottle effect" that keeps you from seeing your own genius, and the exact framework that helps service providers stand out in crowded markets.Here's what you'll learn:✅ Why you can't write your own website copy (and what to do instead)✅ The two forces working against every business owner trying to explain their value✅ How to position yourself as the guide, not the hero, in your client's success storyReady to turn your website into your hardest-working salesperson? Hit subscribe and discover how one compelling story can replace scattered marketing and double your sales.Episode Highlights00:00 Welcome and introduction03:15 Why traditional websites fail to convert12:30 The bottle effect keeping you stuck18:45 Story-driven websites that sell 24/728:40 Building your team and scaling with storyHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoorstoryLISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotifyConnect with Troy on Instagram: https://instagram.com/grow.a.small.businessTroy’s Website: https://growasmallbusiness.com/troy-trewinTroy’s Podcast: https://podcasts.apple.com/au/podcast/grow-a-small-business-podcast/id1493225367#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteMessaging #ServiceProviderMarketing #BusinessStorytelling #ClientAttractionStrategy
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesEver close your laptop at the end of the day wondering what you actually accomplished? You're not alone. Most entrepreneurs are working harder than ever but still feeling behind, and it's not because you're doing something wrong.Kelly Fifield is a productivity coach who helps overwhelmed entrepreneurs finally finish the projects keeping them from getting clients. She uses AI and accountability systems to help you create calm, focused productivity, and she's living proof it works. After years of pulling all-nighters and barely surviving her own business, Kelly cracked the code to relaxed evenings and a calendar that actually works.✅ Why planning buffer time in your calendar is the secret to feeling ahead instead of always behind✅ The biggest mistake coaches make that keeps them stuck in the "dive in and get started" trap✅ How Kelly's clients are using AI to design programs, generate content, and land more clients, without the tech overwhelmOne client now has completely work-free evenings. Another is generating weekly content with AI and booking more clients than ever. This isn't about productivity hacks, it's about reclaiming your time and your life. Tune in now to discover how to work smarter, not harder.Episode Highlights0:00 - Introduction: Meet Productivity Coach Kelly Fifield5:00 - The Missing Piece: Why Buffer Time Changes Everything15:00 - Breaking Through Project Overwhelm & How Kelly Works with Clients21:00 - AI for Beginners: Tools, Tips & Game-Changing Shortcuts32:00 - Overcoming AI Overwhelm & Where to Find KellyMore About KellyKelly Fifield is an AI systems strategist, productivity specialist, and certified life coach whose frameworks deliver organized focus and AI‑amplified results.Access Kelly’s Free Mini-Course 90-Day Content in 20 Minutes: Emails and Social for Coacheshttps://www.productivitygeniuscoaching.com/ai-coaches-quick-start-lpConnect with Kellyhttps://www.instagram.com/productivitygeniuscoach/https://www.facebook.com/productivity.geniushttps://www.productivitygeniuscoaching.com/https://www.productivitygeniuscoaching.com/gpt-workshopRick Mulready's AI Playbook Communityhttps://www.skool.com/ai-playbook/about?ref=9bad5c1bf3714ea0b400c174b92bea4eHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign  LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #ProductivityForCoaches #AIForEntrepreneurs #CalendarBlockingTips #OvercomeOverwhelm #TimeManagementHacks
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesIs your website sending potential clients running? Most coaches and consultants have beautiful websites that do absolutely nothing to book calls. The problem isn't your design, it's your structure.In this episode, I'm breaking down the exact StoryBrand framework I use to transform websites into client-generating machines. You'll learn the specific order of every section, from your header to your call-to-action, and why each piece matters for conversion.What You'll Learn:✅ The one-page website strategy that makes scrolling effortless and booking calls natural (multi-page sites are costing you clients)✅ How to craft a call-to-action with built-in benefits that gets your calendar booked out (hint: "Contact Me" isn't cutting it)✅ The "What's at Stake" section that gently nudges hesitant visitors to finally take action without feeling pushyStop treating your website like a digital brochure. Make it your most powerful sales tool by implementing the exact structure that's helped my clients double their conversions. Hit subscribe and transform how your website works for your business.HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign  LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteConversion #ClientAttraction #CoachingWebsite #StoryBrandFramework
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesEver wonder why perfectly qualified prospects visit your website and then vanish without a trace? This episode reveals exactly what happens when your online presence doesn't match your real-world expertise, and how to fix it fast.Sales leadership coach Bill Zipp learned this lesson the hard way when a potential client printed every page of his website and used it to disqualify him from a $50K deal. That painful moment sparked a complete messaging transformation that changed everything about how he attracts and converts clients.What You'll Learn:✅ The "more button" mistake that's burning out sales managers and killing team performance✅ Bill's "referrals in reverse" strategy that warms up cold outreach using LinkedIn connections✅ Why "selling by serving" converts better than traditional sales pressure tactics and builds lasting client relationshipsThis conversation proves that your website is either your best salesperson or your biggest liability. Bill's story shows exactly how the right message transforms scattered marketing into a client-attracting system that works around the clock.If you're tired of losing qualified prospects to a confusing website, this episode gives you the roadmap to turn your online presence into your most powerful business asset. Ready to stop pressing the "more" button and start attracting dream clients? Hit subscribe for proven strategies that turn website visitors into paying clients.More About BillAuthor, speaker, and executive coach, Bill Zipp helps hardworking sales managers become better leaders, grow their people, and hit their number.Over the course of the last two decades, Bill has been a trusted advisor to scores of sales organizations around the world, from ADP to SAP, Nintex to Concur, Businessolver to SOVOS. Many of these companies experienced dramatic growth while working with him, some doubling topline revenue.Bill is the author of the best-selling book, The Ultimate Sales Manager Playbook, and lives in Corvallis, Oregon, home of Oregon State University and the beloved orange and black of the Oregon State Beavers.Bill’s Website: https://billzipp.comLinkedIn: https://www.linkedin.com/in/billzipp/HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign  LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #SalesLeadership #WebsiteMessaging #BusinessStorytelling #ClientConversion #SalesManagerTraining
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesAre you cringing every time someone asks what your book is about? You're not alone, and you're definitely not broken.Most authors make the same painful mistake: they launch into plot summaries, ramble about themes, or freeze completely when asked that simple question. But here's what successful authors know: the question isn't really about your book's plot. People are subconsciously asking, "How will this benefit me?"I recently had the pleasure of joining Allison Lane on her Author's Edge Podcast to discuss why traditional book descriptions fail and share the exact framework that transforms confused authors into confident storytellers. Whether you're writing your first book or launching your fifth, this conversation will change how you talk about your work forever.What You'll Learn:✅ The 20-minute exercise that eliminates awkward book conversations and gives you unshakeable confidence✅ Why making yourself the hero of your own story actually repels readers (and what to do instead)✅ The two-sentence formula that makes people lean in and say "tell me more" about your bookReady to stop fumbling your book pitch and start attracting the right readers? This conversation reveals the story-driven approach that transforms your book from just another title into a powerful personal brand that opens doors you never imagined.Your book deserves to be heard, and you deserve to feel confident sharing it with the world. Hit subscribe and never miss the strategies that turn authors into authorities.Connect with Allison on Instagram: https://instagram.com/allisonlanelitAllison’s Website: https://www.lanelit.com/The Author’s Edge Podcast: https://www.lanelit.com/podcastHOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign  LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #AuthorBranding #BookMarketing #StorytellingStrategy #AuthorPlatform #WritersBrand
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesHave you ever wondered why you can clean your entire house, reorganize your closet, and even tackle that junk drawer, all to avoid working on the one project that actually matters? You're not broken. Your brain is simply doing exactly what it was designed to do: protect you from perceived threats.Robin J. Emdon, creator of GetResultsology®️, spent five years researching over 900 scientific studies on procrastination and discovered something revolutionary: procrastination isn't a character flaw, it's your limbic system's survival response. Robin reveals his productivity trifecta - three specific neurotransmitters your brain needs to naturally enter deep focus mode and finally stop fighting against yourself.What you'll learn:✅ Why procrastination is actually your brain's threat response system keeping you "safe" from perceived danger✅ The three neurotransmitters that create unstoppable focus and how to naturally trigger them in your daily routine✅ Robin's simple accountability strategy that helped his clients achieve 33% more of their monthly goals (backed by research from Dominican University)This conversation completely shifted how I think about productivity and self-compassion. Robin's approach isn't about forcing yourself to work harder—it's about understanding your brain's wiring and creating the right conditions for natural focus to emerge.Ready to transform your relationship with productivity? Robin is generously offering his complete book GetResultsology®️ as a free PDF, plus a 5-day video challenge. Subscribe now and discover how to work with your brain instead of against it.More About Robin:Robin J. Emdon is an accountability coach and the author of GetResultsology®️The Science of Getting Stuff Done! His book is a practical, no-fluff guide for solopreneurs who are tired of spinning their wheels. It breaks down exactly how to overcome procrastination, stay laser-focused, and finally follow through on the projects that actually matter – all without burning out.Robin works with people who run their own business – no boss, endless distractions, and never enough hours in the day. He helps them cut through the noise, build real momentum, and turn action into income. It’s all part of what he calls the Momentum Formula: Do it today – Profit tomorrow – and repeat. If you're ready for a breakthrough, you're in for a treat.Grab your free copy of GetResultsology®️: https://reallyusefultips.comFree 5-Day Video Challenge: skyrocketyourproductivitychallenge.comLinkedIn: https://www.linkedin.com/in/robinjemdon/Instagram: https://www.instagram.com/robinjemdon/HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign  LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #ProcrastinationHelp #ProductivityCoaching #Neuroscience #AccountabilityCoaching #GoalAchievement
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resourcesIs your beautiful website sitting there like a digital brochure while your competitors book all the clients? You're not alone, and the fix isn't what you think.Most service providers make their websites all about themselves, their credentials, their process, their methodology. But here's what I've learned after helping hundreds of coaches and consultants transform their online presence: your website should act as your top sales employee, working 24/7 to convert visitors into paying clients.In this episode, I'm breaking down the exact StoryBrand website structure I use to turn confused visitors into committed clients. This isn't theory, it's the proven framework that's helped my clients go from crickets to booked solid, all because they finally understood how to make their website conversion-focused instead of ego-focused.What You'll Learn:✅ Why starting with your client's problem (not your credentials) is the secret to immediate engagement and why most coaches get this backwards✅ The difference between external and internal problems and how addressing the emotional struggle underneath creates clients who are ready to invest✅ How to position yourself as the guide without bragging or boasting, using pure empathy to build instant trust and authorityReady to transform your website from a digital business card into a client-converting machine? Stop making your visitors work so hard to understand how you can help them. When you implement this StoryBrand strategy correctly, potential clients will feel seen, heard, and excited to work with you before they ever get on a call.Hit subscribe for more no-fluff strategies that turn your expertise into a thriving, client-attracting business!HOW I CAN SUPPORT YOU🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy🥰 Connect on Instagram: https://instagram.com/reddoordesign  LISTEN & SUBSCRIBE TO PODCAST:🧡 YouTube: https://bit.ly/clickpodcastyoutube💚 Apple: https://bit.ly/clickpodcastapple💜Spotify: https://bit.ly/clickpodcastspotify#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteConversion #ClientAttraction #CoachMarketing #StoryDrivenWebsite #ServiceProviderMarketing
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