Claim OwnershipPrinting's Alive
Subscribed: 1Played: 36
Subscribe
© 2025 The Print Whisperer
Description
Welcome to Printing's Alive—the podcast that explores everything print and beyond! From traditional techniques to modern innovations, we dive into how print shapes industries, businesses, and our everyday lives
45 Episodes
Reverse
In this episode of Printing's Alive, Warren Werbitt welcomes Aaron Montgomery to discuss his podcast journey and Warren's new t-shirt shop concept. They explore the importance of creativity and positivity in t-shirt design, as well as the impact of donations to the Make A Wish Foundation. The conversation shifts to attracting young talent and the significance of training in the print industry. Warren shares insights on client engagement, leadership's impact on team morale, and his early experiences in print. They delve into sales strategies, using humor, and the value of persistence. The episode concludes with reflections on shared interests, the Chinese farmer proverb, and the importance of experiences.
In this episode of Printing's Alive, Warren Werbitt chats with Katelin Shanks from Racami about software implementation in the print industry. They discuss planning challenges, building internal teams, and the importance of communication. The conversation covers print automation trends, investment sizing, and common implementation issues, with a focus on AI's impact. Katelin offers insights on vendor relationships, solution architecture, and ROI. They also discuss Racami's platform and AI's future role. This episode provides valuable advice for small to medium-sized printers, stressing education, human interaction, and cautious AI adoption.
In this episode of Printing's Alive, Warren Werbitt chats with Wendy Graves from the Make It Happen Signage Academy about its impact on the printing and signage industry. They discuss the academy's events, the importance of industry language, and Wendy's passion for signage. The conversation highlights the academy's programs, hands-on and online training balance, and community college partnerships. They also cover the importance of passionate trainers, unbiased sessions, franchise training challenges, training costs, ROI, AI impact, and fair pricing strategies. The episode concludes with insights into industry challenges and future plans.
In this episode of Printing's Alive, Warren Werbitt is joined by Kevin Abergel from Taktiful to delve into the recent Printing United conference. They discuss the growing interest and impact of digital embellishment, exploring the variety and pricing of embellishment machines. Warren shares his overall impressions of the event, highlighting innovations in the apparel business and the significance of unique business cards. The conversation underscores the importance of focusing on business and the essential role print plays in various industries. The episode wraps up with a look at upcoming plans and closing remarks, reflecting on the dynamic nature of the printing industry.
In this episode of Printing's Alive, Warren Werbitt recaps the Printing United conference, spotlighting innovations and a Top 10 list of highlights. He emphasizes the importance of industry networking, giving a shout out to Tactifull. Warren explores the Apparel zone and promotes The Print Whisperer shop. Feedback from attendees and vendors provides insight into the event's impact. Looking ahead, Warren teases upcoming podcast guests and additional promotions. The episode wraps up with closing remarks and acknowledgments, reflecting on the vibrant atmosphere and valuable connections made at Printing United.
In this episode of Printing's Alive, Warren Werbitt and guests Mark Pomerantz, Wendy Graves, Joanne Gore, Elisha Kasinskas, Davis Slagle, and Shelby Sapusek explore the significance of attending trade shows like Printing United. They discuss networking, learning opportunities, and the Printing United all-star team. Highlights include the AI Pavilion, Women in Print Alliance, and educational sessions. They also cover the importance of the label and packaging segment, G7 certification, and Student Day. Tips for maximizing trade show experiences, digital embellishment, and AI's role in the industry are shared, emphasizing print's global impact and the value of networking.
In this episode of Printing's Alive, Warren Werbitt welcomes Greg Horn to discuss his journey in comics and art techniques. Greg shares challenges in printing, color matching, and the internet's impact on comic art. They explore digital tools, preparing for Printing United, and collaborations for printing samples. The conversation shifts to Greg's freelance work, digital challenges, and designing comic book covers. They discuss enhancing prints with special effects, celebrity collaborations, and large format printing. The episode addresses AI's role in art, ethical concerns, and future prospects. Wrapping up, Greg talks about his website, event schedule, and offers discounts for listeners, expressing excitement for Printing United.
In this episode of Printing's Alive, Warren Werbitt and Mark Potter discuss the launch of Canvas Magazine and Connect Magazine's impact on the print industry. They explore content creation, marketing, and segmentation strategies for printers. The conversation covers the emotional value of print, targeting demographics, and critiquing LinkedIn profiles. They discuss integrating sales and marketing, multilevel selling, and crafting effective elevator pitches. The episode highlights client testimonials, personalized business cards, and building authentic relationships, wrapping up with insights on print opportunities and a call to action.
In this episode of Printing's Alive, Warren Werbitt converses with Naimish Patel from OnPrintShop about the evolving role of web-to-print by 2025. They explore the inception of On Print Shop, challenges in the print industry, and the onboarding process. The discussion highlights customer readiness, success rates, and client demographics. Naimish shares customer feedback, success stories, and common complaints while addressing printer adaptation and technology changes post-COVID, including AI. The episode delves into why printers choose OnPrintShop, unique client uses, and marketing strategies in the competitive web-to-print market. The conversation wraps up with insights on evaluating software solutions and upcoming events like Printing United in Orlando.
In this episode of Printing's Alive, Warren Werbitt is joined by Sean Swarner and Nile Said to discuss their upcoming Ultimate Life Climb. Sean shares his remarkable journey as a cancer survivor, while Nile reflects on his coaching experiences. The conversation delves into Warren's trekking adventures and the cultural and spiritual significance of climbing Kilimanjaro. They explore the transformative nature of the climb, personal growth, and the preparation required for such a journey. The episode also touches on financial and emotional aspects, the impact of reaching the summit, and the importance of self-exploration. It concludes with an invitation and a call to action.
In this episode of Printing's Alive, Warren Werbitt, Mark Subers, and Chris Curran delve into the exciting developments at Printing United. They explore the show's new features, its vision, and its significance for printers. The conversation highlights the importance of networking, the AI Pavilion, and engaging young talent in the industry. They discuss the future of print, iLearning initiatives, the new G7 Plus color standard, and sustainability. The episode covers educational sessions, label technology, and strategic business expansion, along with tours and investment in embellishments. It concludes with insights on fostering youth engagement and special events for expo attendees.
In this episode of Printing's Alive, Warren Werbitt chats with Colin Sinclair McDermott about his print industry journey. They explore Colin's career, lessons from failures, and the importance of integrity. Topics include marketing pitfalls, understanding customers, and collaboration. Colin shares insights on sales strategies, LinkedIn's impact, and direct mail's role. They discuss hiring challenges, digital-print integration, and creative direct mail ideas. The episode also covers charity work, community involvement, and print mastermind groups, ending with Colin's volunteer efforts in Africa and a Kilimanjaro trip teaser.
In this episode of Printing's Alive, Warren Werbitt chats with Rebekah Hughes from Latcham about her unique journey in the print industry and her family's print legacy. They discuss the vital role of print, Latcham's services, and Rebekah's experiences with neurodivergence. She opens up about school and work challenges, language struggles, anxiety management, and AI's role in grammar and organization. They also touch on coping strategies, therapy's importance, understanding neurodiversity, and technology's impact on attention spans. The episode wraps up with reflections and gratitude.
In this episode of Printing's Alive, Warren Werbitt chats with Sherri Langburt about the fusion of influencer marketing and print via BabbleBox. They discuss the significance of physical packaging in campaigns, the creative design and printing processes, and the impact of tactile finishes. Sherry offers insights on targeting, ROI for B2B, budgeting, and influencer selection. They also explore personalization, merging digital and physical elements, and case studies like an insurance campaign for new moms. The episode concludes with BabbleBox's offerings, market predictions, and fulfillment challenges.
In this episode of Printing's Alive, Warren Werbitt sits down with Tracy Archuleta to explore her deep experience in the print industry. They dive into the growing role of CRMs, the rise of embellishments, and key considerations for printers looking to invest in finishing equipment. Tracy shares her perspective on market shifts post-COVID, modern sales challenges, and the importance of authentic client interactions. The conversation also touches on creative workflows, ROI analysis, cost negotiations, and using AI to streamline tasks like contract reviews. They wrap up with practical negotiation tips and a call to respect every member of the team.
In this episode of Printing's Alive, Warren Werbitt converses with Christine Yardley from Print Panther, delving into her pioneering journey with embellishments in print. They discuss the early adoption of embellishments, their market reach, and the significance of investment in this area. Christine shares insights on her partnership with Konica Minolta and the realities of ROI in embellished printing. The conversation touches on competition's role in pricing, the importance of direct mail, and the value of quality business cards. They also explore digital embellishments, sustainability in digital printing, and the benefits of joining print peer groups. The episode wraps up with reflections on promoting print products using printed materials.
In this episode of Printing's Alive, Warren Werbitt engages with Lucy Swanston of Nutshell Creative to delve into her extensive background in the print industry. They discuss the role of trade associations and the Strategic Mailing Partnership in educating providers, and explore marketing and branding strategies within the print sector. The conversation touches on differences between the UK and North American print landscapes, attracting young talent, and evolving trends like high-end catalogs and direct mail. Lucy shares insights on building customer relationships, the impact of embellishments, and her experiences with Cannes Lions. The episode concludes with advice on industry events, marketing, and supporting new talent.
In this episode of Printing's Alive, Warren Werbitt talks with Mark Geeves about the innovations and strategies transforming the print industry. They explore the origins of ColorLogic and its offerings, comparing conventional and digital printing techniques with a focus on embellishments and silver ink usage for color variations. The discussion covers digital embellishments for short runs, cost considerations, and the benefits of UV inkjet printing. Mark shares insights on global customer engagement, marketing strategies, and the importance of business cards. They also discuss Touch7 technology, label press benefits, and strategic planning for print businesses, emphasizing collaboration and differentiation in the industry.
In this episode of Printing’s Alive, Warren Werbitt sits down with AI strategist Alex “Northstar” Enache to explore how artificial intelligence is reshaping the print industry and empowering small businesses. Discover actionable AI insights, tools that boost productivity and sales, and practical strategies to improve work-life balance and client relationships. Learn how to overcome common AI myths, embrace a data-and-intuition mindset, and prepare your business to be AI-ready. Whether you're a print professional or business leader, this conversation delivers valuable guidance to thrive in an AI-driven future.
In this episode of Printing's Alive, Warren Werbitt is joined by futurist Elatia Abate to explore the evolving landscape of the printing industry. They discuss how to balance current strategies with future AI advancements and the importance of embracing change over linear thinking. Reflecting on lessons from COVID, they highlight the value of human interaction and maintaining a positive mindset. The conversation delves into AI's role in communication, emotional intelligence, and ethical considerations. Elatia shares insights on AI conferences and steps for business integration, emphasizing the need for a future-led strategy.
Comments
Download from Google Play
Download from App Store
United States