Geolocation and the customer journey

In the final episode of our three-part series, we explore how today’s top retailers are leveraging location-based marketing to drive real results. As customer expectations shift toward personalization and immediacy, brands that localize their strategies are seeing the biggest wins. In this episode, we’ll cover:What location-based marketing really means in 2025—and why it matters more than everHow leading businesses are using location data to boost engagement, conversions, and customer loyaltyBest practices for implementing your own strategy, from pilot programs to full-scale rolloutJoin Pamela DeLoatch as she sits down with Nick Patrick (CEO & Co-Founder, Radar) and Scott Perry (VP of Strategic Marketing, Worldwide Golf Shops) for a forward-looking conversation on what’s working—and what’s next.

Regardless of how consumers shop, via mobile, app or online, when they drive up or walk into a store, they expect their purchase to be ready. They don’t want to wait. Delivering seamless pickup is vital to creating a successful omnichannel experience. Geolocation solutions can bridge online and in-store experiences and meet rising consumer demands for efficiency and personalization.This three-part podcast series highlights the steps retailers must make to connect customers’ physical and digital journeys. In Episode 2, Navigating the New Customer Journey with Geolocation Technology, we talk with industry experts who will dig into the logistics, tech and customer psychology behind pickup.You’ll learn:Why “buy online, pick up in store” often feels broken—and how to fix itHow geolocation creates real-time readiness and reduces wait timesWhat retailers (big and small) must do to stay competitive

This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys. In Episode 1, “Geolocation and the Connected Customer,” you’ll discover:The building blocks of the connected customer journeyHow geolocation technology improves shopping convenience, reduces fraud and increases efficiencyInsights from industry expert Nick Patrick, CEO of Radar