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Author: Chris Duff

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Join Chris Duff, Managing Partner at Serious Land Capital, as he shares short, value-packed episodes about his team's journey building a world class real estate business focused on land in the US. Succeed or fail, ALL will be shared. Occasional interviews may be published.

Have a land deal that needs funding? Visit https://seriousland.capital/
Want to price land more accurately and simpler than ever before? Visit https://landpricer.ai/
236 Episodes
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Chris discusses a specific property deal involving a 26-acre land parcel with a tenant-occupied home. He evaluates the potential for subdivision, the challenges of property valuation, and the implications of tenant agreements. The discussion emphasizes the importance of understanding market conditions, seller distress, and ethical considerations in real estate transactions.AI Bootcamp with Callan Faulkner⁠⁠⁠⁠⁠3 Session Bootcamp [Oct 2nd, 7th, 9th]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Automate to Accelerate Sales Page [Cart Closes Oct 19th]⁠⁠⁠⁠⁠About Automate to AccelerateAutomate to Accelerate is a 10-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster.Inside the program, participants will learn how to:Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Outpace competitors using proprietary AI frameworks that turn technology into a true strategic advantage.Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints — no guesswork required.Need land deal funding? ⁠⁠⁠⁠⁠Seriousland.capital⁠⁠⁠⁠⁠Want to accurately price land better than ever before? ⁠⁠⁠⁠⁠Landpricer.ai⁠⁠⁠⁠⁠Need zero-cost land deal reviews? Join us on our FB group "⁠⁠⁠⁠⁠Land Daily Diligence⁠⁠⁠⁠⁠"
Chris discusses the intricacies of real estate investment, particularly focusing on unique opportunities in Florida. He emphasizes the importance of due diligence, especially in the context of climate change and its impact on property values and buyer considerations. The discussion also highlights the resilience of local communities to weather events and the necessity of thorough research before making investment decisions.AI Bootcamp with Callan Faulkner⁠⁠⁠⁠3 Session Bootcamp [Oct 2nd, 7th, 9th]⁠⁠⁠⁠⁠⁠⁠⁠Automate to Accelerate Sales Page [Cart Closes Oct 19th]⁠⁠⁠⁠About Automate to AccelerateAutomate to Accelerate is a 10-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster.Inside the program, participants will learn how to:Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Outpace competitors using proprietary AI frameworks that turn technology into a true strategic advantage.Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints — no guesswork required.Need land deal funding? ⁠⁠⁠⁠Seriousland.capital⁠⁠⁠⁠Want to accurately price land better than ever before? ⁠⁠⁠⁠Landpricer.ai⁠⁠⁠⁠Need zero-cost land deal reviews? Join us on our FB group "⁠⁠⁠⁠Land Daily Diligence⁠⁠⁠⁠"
Chris Duff discusses the current state of the land investing market, focusing on the challenges posed by economic indicators, consumer spending habits, and the nature of land as a luxury purchase. He emphasizes the importance of understanding market dynamics, particularly the impact of distressed sellers and the financial struggles of the lower 90% of earners. The discussion also covers sales strategies in a difficult market, questioning the effectiveness of high-powered sales teams in a luxury market.AI Bootcamp with Callan Faulkner⁠⁠⁠⁠3 Session Bootcamp [Oct 2nd, 7th, 9th]⁠⁠⁠⁠⁠⁠⁠⁠Automate to Accelerate Sales Page [Cart Closes Oct 19th]⁠⁠⁠⁠About Automate to AccelerateAutomate to Accelerate is a 10-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster.Inside the program, participants will learn how to:Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Outpace competitors using proprietary AI frameworks that turn technology into a true strategic advantage.Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints — no guesswork required.Need land deal funding? ⁠⁠⁠⁠Seriousland.capital⁠⁠⁠⁠Want to accurately price land better than ever before? ⁠⁠⁠⁠Landpricer.ai⁠⁠⁠⁠Need zero-cost land deal reviews? Join us on our FB group "⁠⁠⁠⁠Land Daily Diligence⁠⁠⁠⁠"
Chris discusses his experience with flat fee MLS listings, highlighting the benefits and challenges of this approach compared to traditional real estate listings. He emphasizes the importance of understanding the commission structure and the role of listing agents. Additionally, he shares insights on legal nuances in real estate transactions, particularly regarding earnest money deposits and binding contracts. The conversation concludes with a reflection on high-value properties in the market and the unique challenges they present.AI Bootcamp with Callan Faulkner⁠⁠⁠3 Session Bootcamp [Oct 2nd, 7th, 9th]⁠⁠⁠⁠⁠⁠Automate to Accelerate Sales Page [Cart Closes Oct 19th]⁠⁠⁠About Automate to AccelerateAutomate to Accelerate is a 10-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster.Inside the program, participants will learn how to:Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Outpace competitors using proprietary AI frameworks that turn technology into a true strategic advantage.Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints — no guesswork required.Need land deal funding? ⁠⁠⁠Seriousland.capital⁠⁠⁠Want to accurately price land better than ever before? ⁠⁠⁠Landpricer.ai⁠⁠⁠Need zero-cost land deal reviews? Join us on our FB group "⁠⁠⁠Land Daily Diligence⁠⁠⁠"
Chris discusses the current state of the Florida real estate market, highlighting the potential for profit amidst rising distress signals. He emphasizes the importance of thorough due diligence, particularly when dealing with unique challenges such as endangered species on properties. The conversation also explores the integration of AI tools in real estate decision-making, showcasing how technology can aid in navigating complex property issues.AI Bootcamp with Callan Faulkner⁠⁠⁠3 Session Bootcamp [Oct 2nd, 7th, 9th]⁠⁠⁠⁠⁠⁠Automate to Accelerate Sales Page [Cart Closes Oct 19th]⁠⁠⁠About Automate to AccelerateAutomate to Accelerate is a 10-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster.Inside the program, participants will learn how to:Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Outpace competitors using proprietary AI frameworks that turn technology into a true strategic advantage.Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints — no guesswork required.Need land deal funding? ⁠⁠⁠Seriousland.capital⁠⁠⁠Want to accurately price land better than ever before? ⁠⁠⁠Landpricer.ai⁠⁠⁠Need zero-cost land deal reviews? Join us on our FB group "⁠⁠⁠Land Daily Diligence⁠⁠⁠"
Chris Duff explores the deep connection between love and commitment in business, drawing parallels with personal experiences in skiing and parenting. He emphasizes the importance of perseverance and the long-term journey of developing a passion for one's work, particularly in the entrepreneurial landscape. The discussion highlights the challenges faced in the early stages of business and the eventual rewards that come from dedication and growth.AI Bootcamp with Callan Faulkner⁠⁠⁠3 Session Bootcamp [Oct 2nd, 7th, 9th]⁠⁠⁠⁠⁠⁠Automate to Accelerate Sales Page [Cart Closes Oct 19th]⁠⁠⁠About Automate to AccelerateAutomate to Accelerate is a 10-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster.Inside the program, participants will learn how to:Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Outpace competitors using proprietary AI frameworks that turn technology into a true strategic advantage.Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints — no guesswork required.Need land deal funding? ⁠⁠⁠Seriousland.capital⁠⁠⁠Want to accurately price land better than ever before? ⁠⁠⁠Landpricer.ai⁠⁠⁠Need zero-cost land deal reviews? Join us on our FB group "⁠⁠⁠Land Daily Diligence⁠⁠⁠"
Chris discusses the current challenges in the real estate market and how his business is adapting to these changes. He emphasizes the importance of being selective with property investments, focusing on larger deals, and maintaining a patient approach. Chris also reflects on the evolution of customer engagement strategies, highlighting the shift from one-on-one communication to more efficient methods. He stresses the need for businesses to remain flexible and open to revisiting past strategies that may still hold value in a changing market.AI Bootcamp with Callan Faulkner⁠⁠3 Session Bootcamp [Oct 2nd, 7th, 9th]⁠⁠⁠⁠Automate to Accelerate Sales Page [Cart Closes Oct 19th]⁠⁠About Automate to AccelerateAutomate to Accelerate is a 10-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster.Inside the program, participants will learn how to:Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Outpace competitors using proprietary AI frameworks that turn technology into a true strategic advantage.Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints — no guesswork required.Need land deal funding? ⁠⁠Seriousland.capital⁠⁠Want to accurately price land better than ever before? ⁠⁠Landpricer.ai⁠⁠Need zero-cost land deal reviews? Join us on our FB group "⁠⁠Land Daily Diligence⁠⁠"
September 17, 2025

September 17, 2025

2025-09-1714:20

This is our Part 2 interview with AI coach Callan Faulkner, where they dive into tactical AI implementation strategies including her framework for prioritizing automation (frequency, time, energy), the importance of AI fluency and data organization, plus Callan's incredible story of solving a complex 50-easement land deal on a plane using Grok research, demonstrating how AI can make anyone "invincible" by providing access to infinite information and problem-solving capabilities.AI Bootcamp with Callan Faulkner⁠3 Session Bootcamp [Oct 2nd, 7th, 9th]⁠⁠Automate to Accelerate Sales Page [Cart Closes Oct 19th]⁠About Automate to AccelerateAutomate to Accelerate is a 10-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster.Inside the program, participants will learn how to:Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Outpace competitors using proprietary AI frameworks that turn technology into a true strategic advantage.Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints — no guesswork required.Need land deal funding? ⁠Seriousland.capital⁠Want to accurately price land better than ever before? ⁠Landpricer.ai⁠Need zero-cost land deal reviews? Join us on our FB group "⁠Land Daily Diligence⁠"
Part 1 of my conversation with AI coach Callan Faulkner, we explore how AI is fundamentally reshaping business, including her journey from land investing to building a $4 million AI education company and the harsh reality that entire job categories are being replaced by $200 monthly AI subscriptions. We dive into the philosophical side of this transformation, discussing why maintaining human connection and "soul alignment" becomes even more critical as AI handles 80% of most business functions, setting up Part 2 where we'll get tactical about exactly how to implement AI in your own business.AI Bootcamp with Callan Faulkner3 Session Bootcamp [Oct 2nd, 7th, 9th]Automate to Accelerate Sales Page [Cart Closes Oct 19th]About Automate to AccelerateAutomate to Accelerate is a 10-week implementation program that helps entrepreneurs and business owners embed AI into the core of their operations so they can scale smarter, work less, and grow faster.Inside the program, participants will learn how to:Transform their business model by using AI to create scalable systems that drive exponential growth without ballooning costs.Multiply revenue 2–3X by applying proven AI playbooks tested in 300+ businesses.Break through growth ceilings by shifting from people-dependent processes to AI-powered systems that increase enterprise value up to 10X.Outpace competitors using proprietary AI frameworks that turn technology into a true strategic advantage.Free up time and focus by automating 80% of repetitive tasks, reclaiming energy for CEO-level vision and leadership.Implement with confidence through ready-to-use templates, workflows, and step-by-step blueprints — no guesswork required.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris discusses the challenges and strategies involved in marketing a 32-acre property in Louisiana. He highlights the tough market conditions, the importance of targeted marketing campaigns, and the use of AI in outreach efforts. He shares insights on cold calling techniques and the results of recent marketing campaigns, emphasizing the need for persistence and adaptability in real estate.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris Duff reflects on his recent experience at a mastermind event in Vermont, where he engaged with a diverse group of entrepreneurs. He discusses the unique environment of the event, the emotional connections formed, and the importance of returning to real, tangible experiences in a digital world. Chris shares insights on personal growth, the value of networking, and the significance of land in the real estate industry.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris discusses tactical business strategies, emphasizing the importance of pre-logging goals and adapting strategies to fit the specific needs of different types of businesses. He highlights the necessity of learning from successful entrepreneurs and maintaining accountability to achieve growth and overcome challenges in the business landscape.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris discusses the challenges of verifying a Google Business Profile, emphasizing the importance of understanding business metrics and optimizing for organic traffic. He shares his personal experience with the verification process, detailing the obstacles faced and the necessity of permanent signage for approval. The conversation highlights the significance of SEO and organic traffic in driving business success, along with practical tips for navigating the verification process effectively.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris Duff explores the core skills that will be essential for the workforce in 2030, emphasizing the impact of AI and technological advancements. He discusses various skills such as technological literacy, creativity, critical thinking, and the importance of adaptability in a rapidly changing professional landscape. The conversation highlights the need for continuous learning and the evolving nature of skills in response to AI and big data capabilities.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris discusses the intricacies of land pricing accuracy, the challenges faced in property valuation, and the importance of negotiation in the real estate market. He emphasizes the need for reliable tools and methods to ensure accurate pricing while acknowledging the inherent variability in the market. The discussion also touches on the continuous improvements being made to land pricing tools and the goal of achieving a high level of accuracy in property valuations.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris Duff discusses the challenges and strategies involved in navigating the current real estate market, particularly focusing on distressed property deals. He shares insights on analyzing property values, negotiating offers, and the importance of local market knowledge. The discussion highlights a specific deal in Illinois, detailing the negotiation process and the eventual closing of the sale, emphasizing the need for careful consideration and strategic bidding.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris Duff shares his experiences and challenges with Google Business Profile verification, highlighting the complexities and frustrations of navigating corporate bureaucracy. He discusses the importance of SEO and organic traffic for online businesses, emphasizing the need for effective marketing strategies to drive leads. Chris also provides insights into the verification process and shares strategies for overcoming obstacles in order to enhance online visibility.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris Duff discusses innovative strategies for marketing and selling Louisiana property, focusing on the use of AI tools and targeted marketing approaches. He emphasizes the importance of quality marketing materials and strategic buyer targeting to navigate a slow market effectively. The conversation highlights the need for adaptability and creativity in real estate sales, especially in challenging conditions.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
Chris Duff discusses the evolving landscape of entrepreneurship, particularly in relation to the launch of Landpricer.ai and the integration of AI tools in business strategies. He emphasizes the importance of utilizing new technologies to stay competitive and outlines his approach to launching a new product, including pricing strategies and guarantees to attract early adopters. The conversation highlights the necessity for entrepreneurs to adapt and leverage AI for growth and success in an increasingly competitive market.Need land deal funding? Seriousland.capitalWant to accurately price land better than ever before? Landpricer.aiNeed zero-cost land deal reviews? Join us on our FB group "Land Daily Diligence"
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