Claim OwnershipDigital Cheesecake: Marketing and Growth Podcast
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© Jack Johnson | Blu Digital & Ellie Farrugia | Kinsman & Co
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🎙️ Digital Cheesecake: Your Go-To Podcast for Marketing Tips, Jobs & Real Life Challenges
Step into the marketing world with Digital Cheesecake, where we deliver career hacks, insider tips, and unfiltered stories from industry leaders. Whether you’re landing your first marketing role, navigating real-life challenges, or making waves as a CMO, this podcast is your ultimate guide.
Hosted by Jack Johnson, Founder of Blu Digital Recruitment; a leader in placing top marketing talent, and Ellie Farrugia, Founder & MD of Kinsman & Co a full-service marketing agency in London changing the game in agency world.Â
https://www.blu-digital.co.uk
https://www.kinsmanco.com
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Together, Jack and Ellie bring a unique mix of recruitment expertise and hands-on marketing insights to every episode.
🎧 What to Expect:
- Tips to land your dream job and climb the marketing career ladder.
- Real-world insights on media planning, branding, and performance marketing.
- Candid discussions with industry leaders on challenges, successes, and lessons learned.
- Actionable strategies to supercharge your growth and thrive in a competitive industry.
🍰 Sign up for weekly insights: www.digitalcheesecake.com
👉 Connect with us for more:
- Instagram: https://www.instagram.com/digitalcheesecake_/reels/
- LinkedIn: https://www.linkedin.com/company/digital-cheesecake/
🎧 Subscribe on Spotify, Apple Podcasts, YouTube or wherever you listen.
Join Jack and Ellie for an inside look at marketing careers, industry hacks, and how to make your mark—one slice at a time.
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69Â Episodes
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Learn how Tessa, founder of All Dressed Up, scaled the UK’s first natural dressing brand into major retailers with no marketing budget.Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
In this episode of Digital Cheesecake, we unpack the reality of marketing recruitment in 2026. From the return of senior roles (with a twist), to salary compression, longer hiring cycles, and the growing demand for hands-on leaders, this conversation is a must-watch for marketers and founders alike. We cover: Why £150k+ roles are still rare Mid-level roles becoming hyper-competitiveWhy CMOs are already job-hunting The rise of FTCs and contract work Global hiring trends (UK vs US vs APAC)Why grit and adaptability now matter more than titles ⏱️ 🎧Stream this episode now:YouTube: https://youtu.be/t9KHHw3bvRkSpotify: https://podcasts.apple.com/us/podcast/digital-cheesecake-marketing-and-growth-podcast/id1780522616#marketingpodcast #marketingjobs #marketingcareers #gettingajob #hiring #careers #levelup
The move from Marketing Director to Founder is becoming more common but the reasons behind it aren’t always obvious.In this episode, we break down the reality of leaving a senior marketing role to start your own business, including:Why some marketers feel pushed rather than pulledThe difference between freedom and full ownershipWhat the first year actually looks likeHow to know if starting a business is right for youThis isn’t a motivational episode , it’s an honest look at the trade-offs senior marketers need to consider before making the jump.;🎙️Stream episode now on our other platforms:Use these tools!:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
What does it take to drive growth as a CMO in fashion?John Sadeghipoor, former CMO of Lulu Guinness, joins Digital Cheesecake to share real-world lessons from senior marketing leadership roles across fashion, beauty and consumer brands.🔥 In this episode, we cover:• The strategies that actually scale fashion brands• How to build and structure high-performing marketing teams• In-house vs agency models, what works and when• Leadership roadblocks CMOs face• What’s next for content, creative and AIFiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
What does it take to lead marketing for a global brand operating across 70+ markets?In this episode of Digital Cheesecake, Nikos Bartzoulianos, Group CMO at Electrolux (2024-2025) , joins the team to share lessons from senior leadership roles.🔥 In this episode, we cover:• Scaling brands across global markets• Turning functional brands into lifestyle brands• Leadership challenges at enterprise scale• Preparing for the CMO role ...what really mattersFiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
What really prepares you for the CMO role....beyond the title?We're back and with one of your favourites...In Part 2 of How To Become a CMO, Jack, Ellie & Sarah break down the career paths, skills and leadership mindset required to step into senior marketing leadership with confidence.🔥 In this episode, we cover:• When to stay vs move roles to become CMO-ready• How portfolio experience impacts senior progression• Education vs real-world experience• Why financial fluency is non-negotiable• Leadership habits that sustain long-term growth🎧Stream this episode now on:YouTube:Apple:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
This week we sat down with Ntola Obazee and explored how to scale heritage brands globally, modernise marketing strategies without losing brand identity, and deliver top-notch customer experiences. 🎧Stream now:Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616YouTube: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
In this episode from our Live Event, we sat down with Karl Wederell from R.M Williams as he unpacks scaling a heritage brand without losing the soul.A great listen for anyone in Retail✨Stream this episode now:Apple:
Luxury Growth Meets Retention StrategyIn this live event, Doris Child and Hannah Spicer break down how luxury brands can grow fast without losing their premium edge and how to keep customers coming back for more.Key Topics:Growing luxury brands without feeling “too available”Balancing heritage with modernityBuilding long-term value beyond one-off campaignsPersonalisation vs automation , what’s working in 2025The future of CRM and retention in fashionUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#marketing #marketingpodcast #digitalmarketing #luxury #luxurybrands #CEO #CMO #CRM
Creating smarter content that delivers results, without overspending. In this episode, Jack, Sarah, and Ellie unpack:• The smartest ways to budget creative content• How to balance risk, creativity, and ROI• When to outsource vs go in-houseFor marketers, founders, and anyone tired of overspendingUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
Our first Live Event Episode is here..Rob Worthington Ex Anthropologie & Garret Cunningham with Columbus, build your Black Friday Toolkit, live on air.It’s time to rethink the biggest sales moment of the year. Garrett Cunningham & Rob Worthington break down how to make Black Friday profitable without leaning on endless discounts.🎧Stream this episode exclusively on Spotify & AppleUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#DigitalCheesecake #Marketingpodcast
Matt Hunt shares his journey from Dragons’ Den to a 7-figure global business.Learn how he scaled multiple brands, sparked a rebrand, and built teams that thrive internationally. Listen now:Spotify:Apple:YouTube:Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#MarketingPodcast #DigitalMarketing #GrowthMarketing #Entrepreneurship #ProteinBalls #DigitalCheesecake
Jeremy and Gary share the journey of creating The Diamond Store and scaling it to £5M.Learn about powerful marketing strategies, industry shifts, and much more! 🎧Listen now:Spotify:YouTube:Apple:Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
Candidates keep getting rejected, but it’s not always for the reasons you think. In this episode, Jack, Sarah & Ellie uncover the hidden factors behind job rejection and the simple mindset shifts that make hiring managers say yes. Topics covered:• Most common rejection reasons• Experience vs. confidence• Overqualification & culture fit• The power of personal branding🎧 Listen now:YouTube: https://youtu.be/CuLWprx_zgU Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616 Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#marketingpodcast #digitalcheesecake #howtogetajob #interviewhacks #jobinterview #jobsearch #recruitment
What’s really working in marketing heading into 2026? In this episode, Jack, Sarah and Ellie break down the campaigns, hacks and plays driving results right now and what’s not worth your time. 🎧 Listen now: YouTube: https://youtu.be/B-OjSOgdOmMApple: https://shorturl.at/wIJ0USubscribe so you don't miss a crumb!Digital Cheesecake is powered by Blu Digital and Kinsman & Co#marketinghacks #marketing #marketingpodcast #digitalcheesecake #marketingbudget #marketingconversionsUse these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
In this episode, Jack , Ellie and Sarah dive into the never-ending debate of...Is AI replacing marketers or making them stronger?Straight from the Marketing AND Recruitment CEO'S.. You won't want to skip this one.🎧Stream now:YouTube: https://youtu.be/NzL4si4Z7L0Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#marketing #podcast #marketingpodcast #AIAgents #digitalmarketing #AItools
Ellie, Sarah & Jack reveal what really drives TikTok conversions.They cover misconceptions, algorithm vs paid ads, strategy hacks, and the future of paid media.🎧Listen now:Spotify:Apple:YouTube:Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7#MarketingPodcast #DigitalMarketing #MarketingStrategy #tiktok #ContentStrategy #CareerGrowth #digitalcheesecake
On this bonus episode, Jack & Ellie decode CAC, CPA, and ROAS, the three metrics every marketer needs to master.🎧 Listen now: Apple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
The career questions you’ve been dying to ask ,Answered by a Recruitment CEO who’s seen it all. From cover letters to culture fit, no topic is off-limits.🎧Listen now on:YouTube: https://www.youtube.com/@DigitalCheesecakeApple: https://podcasts.apple.com/us/podcast/digital-cheesecake-your-marketing-podcast-for-tips/id1780522616Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
Don’t waste your ad budget!Ellie and Jack explain the latest paid media strategies for luxury and e-commerce brands: merging organic with paid,In this bonus episode they covered:-PPC vs paid social budgets -TikTok testing -Pinterest campaigns,-Reddit, Performance Max,-UGC content creation, and -Scaling campaigns efficiently.Use these Marketing tools:Fiver: https://fiverr.partnerlinks.io/3ci0r5r179miQuillbot: https://try.quillbot.com/4hew88esymv8Trainual: https://start.trainual.com/aecgw0yogmw7
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