Business Witchery

My love, What if you don't have a "clarity problem"? What if… you're at an identity threshold? Listen up – If you've been circling the same decision for weeks (or months) – pricing, offers, scale, visibility, next mentor, new direction – and you just. can't. seem. to. decide.  … this week's fresh off the skillet Business Witchery episode is your loving little spell to see what's happening more clearly – and… snap out of it.😘 Because 99% of the time? Indecision is insecurity dressed up in intellectual chatter. It's not that you don't know. It's that the direction you want to go requires becoming someone new – and your current identity is clutching her ghostly pearls. Tune in as I break down: Why powerful people pretend they don't know what they want The identity shift that makes bold decisions obvious And the question that collapses indecision instantly We're talking soul's aliveness. We're talking radical witches being rich. We're talking updating the version of you who thinks you needs more proof. If your calling has been tapping you on the shoulder and you've been pretending not to hear it… This is your nudge. You don't need a perfect strategy. You just need to hop to a parallel possibility – where you're already the one who has what you want. Then, decide from there. Big love. Wild trust. Xox, Rachael PS – Oh. Em. Geeeee!! Doors are re-opening to the OG Business Witchery on March 18th. If you're looking for a business portal that combines ritual, somatics, soul and strategy, for the sake of ULTIMATE CLARITY + COURAGE… get readyyyyy... BUSINESS WITCHERY INITIATION 7 Rituals to Uncensor Your Wildest Wisdom​ in Your Work & Our World This April & May.  LAST LIVE COHORT EVER!  All alumni are invited back for free! We're shipping the hand-drawn workbook to your doorstep for extra magick, at no extra cost! The energy is going to be epic. No more pretending we don't know what we know. No more hedging or hesitating on our calls. The world needs us fully lit up, on fire, unhinged, and in our power. $333 if you buy in the first 72 hours. $444 after that. Interest-free payment plans available, per usual. 5% circulated to causes for collective liberation, always. Stay tuned for the link to register! xoxoxoxxx  

We're back with another Political Business Witchery episode! This one's for youuuuuuu if you feel utterly ALLERGIC to marketing. Like you just wanna make your art, do your soul work, and not be part of the capitalist cringe machine. I see you. I get you. I'm with you. DEEPLY. AND – here's the deal: If you want your business (which houses your soul calling) to thrive... You can't just "put up" with marketing. You gotta learn to love marketing. NOT by becoming someone else or doing things you hate – but by becoming more you. And if you're a revolutionary b*tch... Selling the VISION you're a stand for? Is likely part of how you light your soul's expression ablaze, and invite your kindred in. This week's podcast is a pep talk meets strategy sesh for revolutionary witches who want their marketing to feel aligned, inspiring, and effective. Who want their words to compel folks to join their work AND who want to speak into (not bypass) the overlapping systemic crises we're amidst as a human family. I'll show you exactly how to connect the dots between your world-changing work... and authentic marketing that doesn't make you wanna puke. You're welcome.😘 Let's goooo! Big love. Wild trust. xox, Rachael PS – LOVE the pod?!? Sharing is caring. This baby is 1 year old!! My only birthday wish is you forward your fave episode to someone you know needs it. Thanks, witches. Let's cast a web of RICHLY RESOURCED radical visionary healers. Mwah! xo

Hey beloveds, We're back with another Political Business Witchery episode – and this time, I want you to listen especially if you facilitate groups... If you're having a hard time starting your calls as if... nothing's happening out there. When SO much is happening. Both out there... in here... and likely, in your own community. In today's podcast, I'll guide you through a short prayer and resourcing practice that works on a frequency level and tangible level. It doesn't require doctrine or religion. Just a willingness to be the change you wish to see – energetically, somatically, practically. If you're feeling overwhelmed or enraged, full of grief or full of fear, today's podcast will nourish and empower you. This is the exact practice I begin all of my live ritual workshops with, in order to ground the work we do in our businesses into the larger collective context we're a part of. There is no such thing as individual thriving in a sick society. We are only as well as the whole of us. Today, take 10 minutes to act like the Witch that you are with this collective prayer practice for a more beautiful world. Big love. Wild trust. xox, Rachael

Hey loves, I'm back with another episode of Political Business Witchery, where I re-share my fave political podcast episodes from 2025. Being in the US with all the fuckery going down is awakening a lot of ancestral memories of how to survive extremist governments that want certain groups dead or gone for personal gain. (Not fun. I'm so sorry if this is really alive for you right now.) And it has me thinking about business. What's the point? Can it really "solve" anything? When there are so many intersecting collective crises, does having an online business even matter at all??! Shouldn't we all just throw our phones in the water retention pond and plant fruit trees with all the toddlers and elders in the neighborhood instead of trying to figure out viral fucking reels?!?! Why yes. Yes we should. And also. I actually believe soul-aligned, value-aligned business is incredibly important in these times. For bringing our soul visions down to earth. For embodying love, no matter the outcome. For modeling regenerative abundance, vs. extractive capitalism. For funding our world-changing visions. So that's what I share about in this episode: What it means to run a business as an act of defiance and devotion. How our work can be a vessel for love, a reclamation of power, and a refusal to abandon beauty. Remembering our place in the greater web of life. Becoming acupuncture points of healing and liberation – channels for resources, nourishment, and collective resilience.. Models for more regenerative, connected ways of moving through the world... if we let them be. Tune in for 4 perspectives that keep me grounded in my business, even now, amidst all this. Big love. Wild trust. xox, Rachael PS – If you love the Business Witchery podcast, would you do me a favor and leave a glowing review? Or forward your favorite episode to a biz bestie? Or both? This podcast is my love letter to all the world-changing witches out there who need to know another way of doing business is possible. Business as soul calling. Business as community care. Business as regenerative abundance. Business as leadership initiation. Big love. So much gratitude. Thanks for tuning in! xo

Hey loves, I didn't do a proper announcement or celebration of The Business Witchery Podcast's 1 year birthday!🥳 But it's true. On January 26, this Aquarius baby turned 1!! In our first year, I created and published 57 episodes and we've had tens of thousands of listens. I'm so grateful I got out of my own way, over my perfectionism, and just committed to recording from my car straight into my phone without a mic before daycare pick up, lol. #momprenuer Anyway – So much darkness is coming to the light in our collective right now. It's intense. It can be especially challenging as online business owners to know how to: 1) Anchor into the relevancy of our work in these times. 2) Share & market what we're doing without bypassing or mis-attuned to the current climate. 3) Have the capacity to show up and serve. So I thought: As a way of celebrating this 1-year mark, as well as a way offering myself some needed winter rest vibes, why don't I re-publish my favorite 5 Political Business Witchery episodes? So that's what's coming down the pike over the next 5 weeks. Once a week, a short transmission of hope, activation, relevancy and possibility. Because while so much darkness is coming into the light – so many TRUE light-workers are also showing up, torches in hand, paving the way for a more beautiful world. I know that you – and the mission of your business – are in service to a liberatory future for all. And I hope these next few weeks on the podcast, you're reminded of your creative, visionary power to co-create that future. First up in the Political Business Witchery Series is actually episode #1 on the pod. This still might be MY personal favorite episode of all time. The whole holy point of the episode? Inside the curse of capitalism, we tend to ask questions like, "How do I make $10k this month?" Or… "How do I get 20 people to join my program?" While those questions *make sense* from a basic business perspective… They don't put you in contact with your Genius Witch – the part of you who knows how to align your Soul's calling to the collective moment, and make abundant magick from THAT place. It's time for us to expand our businesses beyond extractive, scarce and competitive visions of capitalism. It's time for us to remember why we were born in these heart-breaking, heart-expanding times of so many endings and so many beginnings. It's time for us to use our businesses as vessels to birth a more beautiful world. This episode is a transmission for just that.

In this episode, Rachael sits down with her client Lydia McClain to unpack how she healed years of launch trauma and rebuilt her business into steady, spacious six-figure momentum – without burning out or forcing herself into misaligned marketing. You'll hear exactly what changed: Why relational marketing (not daily content) became Lydia's highest-ROI strategy How a simple structural shift healed her nervous system around launching What it really takes to prepare to prosper – so launches feel grounded, fun, and sustainable If launching currently makes you anxious, exhausted, or want to disappear… this conversation will show you another way. ✨ Doors to Launch Bestie are OPEN – and they close Friday 1/16. Launch Bestie is Rachael's year-long business incubator for service-based biz witches who want predictable high-cash months, aligned strategy, and launches that don't wreck their nervous systems. 👉 Join us inside Launch Bestie before doors close Friday 1/16: businesswitchery.com/bestie

Doors to Launch Bestie are officially OPEN for 8 days only!🥳💰👯‍♀️ Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Sign up right here before 1/16: businesswitchery.com/bestie  ✨✨✨ Join Rachael live for Cash & Cackles TODAY. A free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at businesswitchery.com/cashandcackles ✨✨✨ The Risk-Taker isn't reckless. The Risk-Taker is discerning. This archetype holds an instinctual wisdom for identifying high-ROI risks – knowing what to go all in on, what needs testing, and what's simply not worth the energy. In this final episode of the Predictable High Cash Months series, Rachael explores how the Risk-Taker matures from impulsive leaps or over-caution into seasoned, strategic boldness. You may need this initiation if you: Stall on soul-aligned risks Go all-in on ideas without proof of concept Make pivots that flop instead of soar Swing between hesitation and recklessness Inside this episode, you'll learn: The difference between aligned risk and chaotic action How to design right-sized experiments that sharpen your instincts Why discernment is the true currency of wealth creation How pairing the Risk-Taker with the Champion accelerates learning Why every risk can yield a high ROI when you know how to harvest the lesson This archetype is about moving decisively – not impulsively – and using every leap, win or lose, to refine your power.

Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MST), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at businesswitchery.com/cashandcackles. ✨✨✨✨ Your business will shrink or grow in proportion to the quality of your coven. In this episode of the Predictable High Cash Months series, we explore the Coven-Mate Initiation – the leadership threshold that asks you to release hyper-independence and step into the unparalleled power of community, reciprocity, and collective abundance. The Coven-Mate knows that celebration, solidarity, and support aren't "nice-to-haves." They're the foundation of sustainable success – and a direct portal to predictable high cash months. You'll know you need this initiation if you: Feel alone in your business, even if you have a team Struggle to trust collaborators, mentors, or support Default to rigid boundaries rooted in fear Carry everything yourself instead of letting others in In this episode, Rachael explores: Why capitalist individualism quietly limits growth How healing relational wounds becomes a business advantage The shift from isolation → collaboration → webbed abundance How referrals, collaborations, and emotional support fuel revenue What collaborative magick looks like at the level of mastery ✨✨✨✨ PS – Doors open to Launch Bestie on 1/8 as well! Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Anndddd… if you're looking for YOUR coven, in Launch Bestie we match you up with a group of 6 other rad, ambitious biz witches based on interests, niche, positionality, experience, etc.  We've had students tell us that their Peer Coven ALONE was worth the entire cost of admission for the program. And some covens are still gathering monthly, years after meeting inside the world of Busines Witchery. Get your $$ ready, Witch! We've got magick and money to make. xox

Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30–4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at businesswitchery.com/cashandcackles. ✨✨✨✨ If you're a wild creative soul, managing time, money, and energy can feel… elusive. The Executive Initiation isn't about rigid strategy or over-control. It's about vision – the ability to see your business clearly from above and direct resources in a way that's truly regenerative. In this episode of the Predictable High Cash Months series, Rachael explores the Executive as the archetype of preparing to prosper – moving beyond cramming, burnout, and boom-and-bust cycles into maturity, clarity, and sustainable abundance.   You'll know you need this initiation if you: Feel exhausted by last-minute launches Swing between feast and famine months Avoid your numbers or feel stressed about money Over-promise time, energy, or access Work constantly but still feel behind   Inside this episode, you'll learn: Why Executive leadership is about honesty, not hustle How to manage cash flow, energy flow, and creative flow together What structural maturity actually looks like in business How stacking systems creates freedom (not restriction) What mastery feels like when your business works for you   This episode is an invitation to stop relying on wishful thinking – and start leading your business with precise, compassionate vision. ✨✨✨✨ PS – Doors open to Launch Bestie on 1/8 as well! Launch Bestie is a 12-month business leadership initiatory portal focused on helping you hit predictable high cash months that feel like an illegal amount of fun. We focus on: Irresistible body of work building, re-building or scaling (depending on your phase in biz) Strength, joy and value-led marketing Easeful, fun audience growth Messaging that converts like magick while feeling ethical and authentic Launches that are super aligned and sell out on day 1 Learn more at businesswitchery.com/bestie 

Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30–4:30pm MT), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at businesswitchery.com/cashandcackles. Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #5, we enter The Sales Star Initiation – the threshold that transforms sales from something you avoid or endure into a form of visionary leadership. The Sales Star sells a movement with confidence that can't be denied. This initiation is calling you if you've: avoided marketing because it feels unethical, gross, or annoying burned out trying to sell in ways that don't align with your strengths worried people won't respect or like you if you share your work followed strategies that didn't convert – and blamed yourself   In this episode, we explore: why marketing is how we vision the future – and sales is how we fund it how ethical marketing gives people the time and information they need to decide why selling from your strengths is a form of self-love and community care how messaging should improve your offers, not just promote them what mastery looks like when you trust your ability to sell with clarity   Because when the Sales Star matures: the right people can actually find you your offers meet real needs you sell with ease, confidence, and proof you spend less energy worrying about sales and more energy improving results

✨ Invitation: Join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8 (2:30-4:30pm MST), to identify the two leadership archetypes that will bring the highest ROI for you in 2026. Register at https://businesswitchery.com/cashandcackles. Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #4, we enter The Witch Initiation – the threshold that asks you to stop seeking approval and start standing for what you'd burn for. The Witch holds your: why passion values edge magnetism   This initiation is calling you if you've been: self-censoring to avoid rejection avoiding unconventional or controversial work you're deeply called to hiding parts of your identity or complexity experiencing value-conflict in your spaces trying to belong by shrinking instead of leading   In this episode, we explore: the initiatory portal of losing approval to gain soul-level belonging how to move from proving and burning → emanating and inviting why witches were never meant to stand alone how coven, solidarity, and shared calling mature this archetype and how mastering the Witch makes you far more money   Because when your Witch matures: you become magnetic and repellent your people find you faster – and stay longer your communities are clearer, more resonant, and less conflicted your work circulates because it stands for something

Welcome back to Predictable High Cash Months, a podcast series exploring the leadership initiations required to create consistent abundance in your business. In Archetype #3, we dive into The Genius Initiation – the threshold that asks you to release insecurity, perfectionism, and pressure… and return to play, practice, and devotion to your craft. If the Champion taught us how to relate to loss, and the Mystic taught us how to relate to timing and the unknown, the Genius teaches us how to relate to joyful devotion – and why joyful devotion is not a "nice-to-have," but a prerequisite for predictable income. In this episode, you'll explore: how insecurity and perfectionism block consistency (and cash flow) why play is the bridge from initiation → maturity → mastery how pressure kills momentum – and momentum makes money how to double down on what's fun and get support where it's not If you've been stalling on something you want to create… waiting to feel "ready"… or trying to perform instead of practice… This episode will meet you exactly where you are. ✨ You're invited to Cash & Cackles: a live Ritual Workshop on Jan 8th, 2:30-4:30pm MST, where we'll identify the two highly personalized leadership thresholds for YOU to cross in order to create predictable high cash months in 2026. Register at businesswitchery.com/cashancackles. ✨ On January 8th, doors open to Launch Bestie, my 12-month business leadership incubator focused on sticky AF offer suites, strength-based marketing, and launches that sell out like MAGICK. If you want 2026 to be a year of predictable high cash months that feel like an illegal amount of fun – join Launch Bestie at businesswitchery.com/bestie

Welcome back to Predictable High Cash Months, the podcast series helping you uncover the leadership initiations required to create consistent abundance in your business in 2026. In Day 2, Rachael dives into The Mystic Initiation — the archetype that worships the mystery, values questions over quick answers, and learns how to hold the unknown even under pressure. You'll explore: why the Mystic is essential for predictable income (yes, really) the two core shadows: control/grasping vs ungrounded dreamland how maturity looks: marrying divine guidance with grounded action a simple practice for identifying the question you're living inside — and letting clarity emerge without forcing it If you've been trying to force timelines, answers, or certainty in your business… this episode is your permission slip (and your initiation) to slow down, listen, and move in right timing. ✨ Invitation: Join Rachael live for Cash & Cackles on Thursday 1/8 (2:30–4:30pm MST) — a free 2-hour Ritual Workshop to identify your two biggest money-making leadership initiations for Q1 of 2026. Register at businesswitchery.com/cashancackles. And if you want ongoing support to build predictable high cash months all year long, doors to Launch Bestie open 1/8. Learn more at https://businesswitchery.com/bestie

Welcome back to Predictable High Cash Months, a free New Year mini-series on the Business Witchery Podcast exploring the leadership initiations required to earn consistently as your own boss. In today's episode, Rachael dives into the first leadership archetype: The Champion. The Champion initiation is about learning how to relate to loss in a way that builds power instead of eroding confidence. Predictable income doesn't come from avoiding mistakes – it comes from the ability to stay regulated, extract wisdom, and keep going with resilience and self-trust. Inside this episode, you'll explore: How the Champion archetype supports consistent high cash months The difference between initiation, maturity, and mastery as a Champion Why learning from losses is a core money-making skill Reflection questions to assess where you are in this initiation If you've experienced flopped launches, financial losses, or painful business lessons, this episode will help you reframe them as fuel for future growth. ✨ Invitation: If you want to identify the two leadership initiations that will create the biggest income shift for you in Q1 of 2026, join Rachael live for Cash & Cackles, a free 2-hour Ritual Workshop on January 8th, 2:30 - 4:30pm MST. Register at businesswitchery.com/cashandcackles. Tomorrow, we continue with the second leadership initiation on the path to predictable high cash months!

💰✨Join me live on 1/8 for Cash & Cackles, a 2-hour Ritual Workshop where we'll reveal the two leadership initiations your business is asking you to cross in order to unlock your biggest money expansion in Q1 of 2026: https://businesswitchery.com/cashandcackles 🎙️This episode kicks off a free 9-part mini series on the Business Witchery Podcast called Predictable High Cash Months. Over the next nine days, you'll be guided through a deep, masterclass-level exploration of what it actually takes—spiritually, emotionally, and practically—to succeed as your own boss without burning out or living in income whiplash. After 15 years in business, here's the truth: predictable high cash months don't come from better tactics alone. They come from specific leadership initiations that mature your power, capacity, and ability to hold money consistently. By the end of this series, you won't just "understand" predictable income—you'll have a deep inside-out sense of what's needed for you to become the kind of business owner who can earn steadily, lead wisely, and create real impact at the same time. PS – On January 8th, doors open to ✨Launch Bestie✨ – my year-long business incubator for service-based biz witches who want to cultivate illegally fun consistent high cash months. For $2500, or 10 monthly payments of $250, you get 12 full months of ongoing high-touch support, including: - Weekly Group Coaching - Potent + Snappy Launch Bestie Library - Monthly Live Ritual Workshops - A Q+A portal with a 48-hour response time - Peer Covens for Courage - Co-Working for Momentum ✨Hop on the waitlist at businesswitchery.com/bestie

Hey Witches!, In today's episode, Rachael shares a wildly simple, wildly effective messaging hack that will uplevel every single piece of content you create – emails, podcasts, Reels, sales pages, you name it. If you're prepping for an early 2026 launch, definitely tune in. This one lil trick will save you so much time, energy and effort in your messaging. You'll learn how to identify your client's true $100,000 problem, name the things they're already trying (that aren't working), and offer the soul-aligned alternative that actually gets them results. This framework is compassionate, clear, and leads to easy conversions. And once you learn it, you'll be able to generate magnetic messaging FAST & EASYYYY. Tune in & use this daily for more sales in 2026! And happy holidays :)  PS – On January 8th, doors open to ✨Launch Bestie✨ – my year-long business incubator for service-based biz witches who want to cultivate illegally fun consistent high cash months. For $2500, or 10 monthly payments of $250, you get 12 full months of ongoing high-touch support, including: - Weekly Group Coaching - Potent + Snappy Launch Bestie Library - Monthly Live Ritual Workshops - A Q+A portal with a 48-hour response time - Peer Covens for Courage - Co-Working for Momentum ✨Hop on the waitlist at businesswitchery.com/bestie Or come to my free, live Ritual Workshop, ✨CASH & CACKLES✨, on Thursday January 8th 2:30-4:30 MST. During CASH & CACKLES we'll confidently clarify your uniquely tailored, fastest path to joyful, consistent, high-cash months in 2026… without the crash. ✨Head to businesswitchery.com/cashandcackles to sign up for this wildly transformational free 2-hour ritual workshop today!

In this episode, I'm joined by our Launch Bestie co-coach and business genius, Alli Ball, for a juicy behind-the-scenes on aligned audience growth – the kind that actually feels fun, sustainable, and values-led (yes, it's possible 🙃). We start with a very humbling story about my own audience-growth drama: outsourcing my strategy, ignoring my strengths, trying to grow and launch at the same time… and totally crashing and burning. From there, Ali and I break down the three biggest problems we see biz witches run into with audience growth, and what to do instead. You'll hear us unpack: The emotional swirl that keeps you from even starting (comparison, visibility fears, "I should be further along by now") Why trying to grow outside your true marketing strengths never works for long The trap of launching and growing your audience at the same time The two main paths to sustainable revenue: new offers to the same audience vs. the same offer to new audiences Ali's simple 3-part "Venn diagram" for aligned audience growth: Where the magic is already working Your genius-witch marketing strength New eyeballs, same energy If growing your audience in 2026 is on your altar, this one's for you. 🕯️✨ PS!!! – Doors open to Launch Bestie on Jan 8th.  Launch Bestie is a year-long business leadership training focused on scalable offer suite, strength- and joy-based sales & marketing, and super aligned campaign-style launches.  (Less fitting into a predetermined mold. More becoming YOUR version of wildly successful – in a way that feels amazing & really works – for you.) If you're an online service provider ready to scale to your highest cash month ever – all while having an illegal amount of FUN – this magick is for youuuuu. Click here to join the waitlist! PPS- ✨💰If you want to get a taste of Launch Bestie, sign up for Cash & Cackles – a live, free 2 hour ritual workshop on Jan 8th designed to help you confidently clarify your fastest path to JOYFUL, consistent, high cash months at www.businesswitchery.com/cashandcackles

✨💰Sign up for Cash & Cackles – a live, free 2 hour ritual workshop on Jan 6th designed to help you confidently clarify your fastest path to JOYFUL, consistent, high cash months at www.businesswitchery.com/cashandcackles If you're an experienced coach or healer with a full 1:1 practice…but your body, relationship, and calendar are screaming "this isn't sustainable" – this episode is your roadmap to another way. In this conversation, I interview Launch Bestie client – mystical couples coach & relational alchemist, Ginny Muir – about how she went from late-night, temple-based 1:1 intensives that burned her out and ate up all her time… to experimenting her way into deeply intimate group containers, a signature year-long program, and her highest cash month of the year – with more spaciousness, ease, and joy in her life and biz! We pull back the curtain on how Ginny: Realized her successful 1:1 model had an expiration date on her body, health, and partnership Used the Codify Your Calling + microdose offer process inside Launch Bestie to distill 15 years of mystical, somatic relationship work into something scalable (without losing the potency) Ran a scrappy "minimal viable" experiment (no fancy website, no team, one simple Stripe link) that brought in 22 students and $11k while she refined the offer Evolved that first 3-month experiment into a yearlong offer that is fully scalable Built simple, authentic relational marketing systems so her client attraction isn't left up to luck or the algorithm Gave herself permission to design a format that feels like an illegal amount of fun If you've been wondering "How do I scale beyond 1:1 without losing depth, potency, or intimacy?" this episode will show you what's possible – and give you concrete ideas for your own micro-experiments, group offers, and relational marketing magic. ✨✨Learn more and connect with Ginny Muir:  Website: www.ginnymuir.com- IG: @ginnymuir - Substack: https://substack.com/@ginnymuir P.S. If you want support turning your 1:1 brilliance into scalable, soul-aligned group offers in 2026, Launch Bestie is the cauldron where the magick happens. Doors open January 8th. When you join, you receive a full 12-months of high-touch, high-impact support creating predictable high-cash months that feel like an illegal amount of fun. $2500 in full, or 10 monthly payments of $250. Waitlist right here.

In this episode, I pour the tea on my six biggest wins of 2025 – and the lessons I'm carrying into 2026 so you can steal them for your business. We cover: How initiating my CEO archetype (systems, team, planning) is making a fully offline two-week vacation possible How going all in on one Genius Witch marketing strategy (this podcast!) led to a 10%+ conversion rate Behind the scenes of the Coaching Industry Global Strike for Palestine and what it taught me about coven, courage and callouts How photo shoots as ritual became one of my most potent tools for embodiment and branding The birth of the Business Witchery Oracle Deck and the magic of letting yourself ship Version 1 Why shifting into an anytime enrollment signature offer is the move that will take my business to $1M+ This episode is part celebration, part confession & part roadmap. You'll walk away with powerful questions to review your own year, identify your biggest wins, and decide which lessons you want to ride into the new one. Because we are not going into 2026 pretending we didn't do the most. We're going in proud, resourced, and clear. Right??! Mentioned in this week's episode: The 2 Types of Marketing Witches Kirsten Roldan

Come behind the veil into the creative, strategic, messy reality of how Rachael is crafting the entire campaign for her next big launch. Inside, she breaks down the three ingredients that turn a launch into a cinematic moment people want to be a part of: 🔥 Exclusive campaign-only magic 🔥 A Genius Witch inspired concept that becomes the story arc 🔥 A binge-worthy experience your people can't stop returning to This is the soul-aligned, artist-CEO approach to launching that builds desire, deepens connection, and pulls your audience into a world they actually want to live in. You'll leave knowing exactly how to begin crafting your own magnetic launch campaign for 2026 and beyond.