Founders Before 9am

Kirsten Scott—co-founder of BOA (a networking platform for the new generation of entrepreneurs)—joins me to unpack how BOA blends product + IRL to build real relationships (not just business cards). We cover her morning non-negotiables, the origin story, designing events that actually move the needle, BOA Chapters, the BOA Bus mentor tour, and her identity shift from employee to co-founder.You’ll learnHow to design founder events that create trust and momentumWhy “meet more people” ≠ better networking (and what does work)The Chapter model: consistent touchpoints → deeper relationshipsThe BOA Bus: curating mentors and operationalizing serendipityMindset shifts: from seeking approval → decisive leadershipKeeping community engaged without huge marketing budgets

Before the pink boxes and corporate orders came the pre-dawn grind and very real sacrifice. In this Before 9AM conversation, Kristy Valentine traces the arc of Dr Dough—from lonely founder days and 4AM starts, to a pandemic pivot that reframed donuts as gifting, to the emotions and lessons of selling her “baby” and moving into a portfolio of new ventures.You’ll hear:The calm morning routine Kristy uses now vs. the grind yearsEarly-day trade-offs, self-doubt, and the mental game of competitionThe gifting insight that unlocked scale (and kept the lights on)How she knew it was time to sell, what was hardest, and what she’d do differentlyLife post-exit: choosing projects, guardrails, and energy managementA grounded message for founders still in the messy middle

Ten quiet minutes changed everything. Rosy shares how meditation turned her from reactive to steady—reshaping how she leads people and makes hard calls. She traces the spark for IV League Drips back to a trip across the U.S., where seeing IV wellness everywhere inspired a studio-plus-mobile model at home. And she’s honest about the falls—scale tests that didn’t work—and the mindset that treats each stumble as data, not drama.In this episode:How meditation made her a calmer leader and better decision-makerThe U.S. trip that birthed IV League Drips’ business modelRebuilding after setbacks—and using every fall to pressure-test scaleIf you’re building something new (and getting bruised on the way), this one’s your permission to keep going—smarter, steadier, and stronger.

Most artists go mobile—Elyse built a studio-first brand where looking polished is effortless any day of the week. In this chat, she shares how Up Make turns luxury into convenience with repeatable systems and a calm, client-first experience.We cover:Morning rituals and staying in peak state on back-to-back daysStudio vs. mobile: quality control, capacity, and brand powerThe client journey: prep, consent language, hygiene, and mirror check-pointsHandling the touch moments in businessPress play to learn how to make glam a lifestyle—not just a special occasion—the Up Make way.

What happens when a self‑taught designer turns a side hustle into 700+ projects, three decorating books, and a thriving studio? Emma Blomfield—founder of EB Studio and author of the brand‑new guide Style Your Home—joins Candice for a 45‑minute, before‑sunrise chat about:- Morning momentum: dog walks, get ready, and the tidy‑bed rule that sets her day.- From GFC to EB Studio: how a marketing grad pivoted into property styling and built her own design business.- Insider design hacks: rug sizing, art height, and the “pro secrets” she finally put in print.- Mindset & resilience: the low moments, the power of constant learning, and the mantra that keeps her creative under pressure.If you’re craving a home glow‑up—or the courage to turn your own passion project into a business—Emma’s story will light the way.Press play, grab your coffee, and join us Before 9 AM.

She went from cattle-farm kid to Miss Universe Australia 2022, and now she’s whisking vibrant green tea into a fast-growing wellness brand.In this episode, Candice sits down with Monique Riley, model, actress, and founder of Mrs Matcha. They dive into:1.Life after the crown — what pageant boot camp really taught her about grit, public scrutiny, and pitching a business.2.Morning rituals that stick — how a whisk, bamboo bowl, and gratitude list fuel 12-hour shoot days and late-night spreadsheets.3.Why matcha? — the backstage “aha” that turned a calm-energy latte into a premium product line.4.Sourcing in Kyushu, Japan — volcanic soil, 20-day shade-grows, and the language-barrier moments that almost derailed the deal.5.Brand building on two fronts — founder-led storytelling online and wholesale partnerships offline.6.Tiny habits, big lessons, and what’s next?Whether you’re a wellness junkie, a first-time founder, or just curious how a pageant queen became a premium-tea entrepreneur, this conversation will leave you inspired—and maybe craving a jade-green latte.Pour a cup, press play, and join us Before 9 AM.

What happens when a new mom builds one of the most innovative tech platforms in luxury fashion?In this episode, I sit down with Lauren Kennedy — tech co-founder of HIGH END, the AI-powered platform redefining how we buy and sell pre-loved luxury. We talk about the bold bet she made to leave a stable job, how she built trust into a market flooded with counterfeits, and what it’s really like to raise a baby while scaling a startup.Inside this episode:– Why the luxury resale market needed a shake-up– How Lauren uses AI to verify authenticity and set fair value– The honest truth about juggling founder life and new motherhood– Tiny routines that help her stay grounded before 9AMThis one’s for the founders, the innovators, and the ones building big things quietly — and fearlessly.

In this episode, we sit down with Sophie Hood, the powerhouse founder and CEO of Seoul Tonic, a disruptive wellness beverage brand inspired by her love for Korean culture. From navigating the early days of entrepreneurship while juggling a full-time job, to being ripped off before she even launched, Sophie’s journey is one of resilience, bold storytelling, and unapologetic confidence.She opens up about how she turned a personal obsession into a business idea, how she broke into retail with a totally new product category, and what it was really like pitching to Gordon Ramsay and Janine Allis on national TV.If you’re building something new, or struggling to find your voice in a crowded market—this one’s for you.

What does it take to build unshakable confidence and turn risks into rewards? In this episode, Amy Castano reveals how growing up as an only child shaped her calm energy and mental resilience. She shares her unique perspective on setbacks—seeing them as mere moments, not roadblocks—and how this mindset has fueled her journey through life’s highs and lows. Amy also unpacks the power of word-of-mouth and social media in building Acero, and how knowing the right moment to take a leap made all the difference. Plus, she takes us inside her morning routine, showing how waking up early and starting the day with intention keeps her grounded, focused, and ready to take on anything. Tune in for an inspiring deep dive into resilience, confidence, and the art of making bold moves.

Ever wonder how top professionals stay unshakable in high-stakes situations? In this empowering episode, recruitment powerhouse Alex Montrezor—founder and visionary Recruitment Consultant—reveals her transformative morning ritual to conquer chaos before the day begins.Join us as Alex shares her battle-tested routine of self-talk, affirmations, and visualization, honed through years of navigating high-pressure negotiations. Discover how a simple 5-minute emotional check-in can clarify your priorities, why phrases like “I navigate challenges with grace” rewire your mindset, and how envisioning success primes you to win—even on the most hectic days.Alex doesn’t just preach theory: She spills stories from the trenches, including journey of her career where her routine turned a crumbling deal into a major win. Plus, she tackles skeptics head-on, offering bite-sized tips like “one ritual I would never skip” for time-strapped listeners.Walk away with:🔹 Actionable steps to design your OWN “fully charged” morning (no hour-long meditation required).🔹 A sneak peek into Alex’s mantra: “Starting ‘fully’ isn’t optional—it’s your competitive edge.”Whether you’re closing deals, leading teams, or juggling life’s daily pressures, this episode is your toolkit to own your mornings—and your outcomes.Subscribe now and never miss an episode. Stay tuned for next week’s deep dive on building unbreakable resilience in remote work! Follow Alex ON Instagram: @⁠alexandragreatnessPerfect for fans of: Productivity hacks, mindset mastery, and real-world career strategy.

I kept comparing myself to others, questioning my business, my strategy, and even myself. I spiraled into doubt, just like so many entrepreneurs do, especially when we feel like we’re falling behind. In this video, I share one of the biggest mistakes I made in my startup journey—overthinking my every move and letting it stop me from acting. 00:00 The Comparison Trap: Feeling Behind 00:56 Overthinking Turns Into Doubt 01:31The Regret: What Could Have Been 02:01The Truth About Social Media Success Stories 02:37 The Shift: Fighting Overthinking Every Day 03:02 My Approach: Coping with Overthinking 04:40 The Lesson: Protecting Your Plans If you're a founder or entrepreneur, this video is for you. Learn from my mistakes and stop letting overthinking paralyze you. Your business and vision deserve action, not constant doubt. 🔹 Follow us on Instagram: @msmorning.official 🔹 Visit our website: msmorning.com

When I launched my skincare brand, I was obsessed with creating beautiful, aesthetic content for Instagram. I thought polished videos and stunning photos would attract customers and drive sales. So, I hired models, a videographer, and an editor, spending $8,000 on just three reels. The result? A few likes from friends and almost no sales. In this video, I share: 00:09 Intro 00:19 Common Aesthetic Strategy for Beauty Industry 00:42 The mistake we made when first launched brand 02:42: For example:Summer Friday 03:51 Get contents inspiration from other industry 05:59 New content strategy I tried and worked. If you’re a startup founder or creator trying to grow your brand, this is the video for you. Learn from my mistakes and discover what actually works in today’s fast-changing digital landscape. 👉 Let me know in the comments: Have you fallen into the trap of creating pretty but ineffective content? I’d love to hear your story! 📲 Follow me for more behind-the-scenes content: @msmorning.official 🌟 Check out my skincare brand: www.msmorning.com

Starting a skincare brand was my dream, but in the first 6 months, I made one of the biggest mistakes of my entrepreneurial journey. I spent almost $100,000 on different marketing agencies, hoping to skyrocket my business. The result? It was far from what I expected. In this video, I break down: How I spent $100,000 across various marketing strategies. The key mistakes I made with these agencies. What I learned from this costly experience and how you can avoid it. If you’re starting a business, especially in the beauty industry, this is a story you can’t miss. Learn from my journey and don’t repeat the same mistakes! 00:13 Intro 00:50 What agencies we decided to go with 01:52 Cost of influencer marketing 04:16 Cost of Paid Ads 06:53 Cost of PR 08:14 The result of the $100,000 marketing strategy 09:21 What I have learned 👉 Follow us on Instagram for more contents: @msmorning.official 👉 Check out our skincare products: www.msmorning.com 💬 Have you ever made a business mistake like this? Share your story in the comments—I’d love to hear it!