On Scope: The Marketing Podcast

With more than 20 years of experience working as an executive at NBC, MTV Networks, and major advertising agencies with accounts such as Miller Lite, Uncle Ben’s, and Dole Foods, Dr. Mara Einstein knows a thing or two about media and marketing. Now working as a self-proclaimed marketing critic, Dr. Einstein, who authored the book, HOODWINKED: How Marketers Use The Same Tactics As Cults, believes marketers have become way too focused on the digitally driven attention economy, often to the detriment of their own brands.On this episode of On Scope, Dr. Einstein joins host Mike Berberich to outline exactly why it is that she thinks attention at all costs is a net negative for the marketing practice. She covers why thinking about digital as a strategy instead of a tactic is misguided, how marketers might convince executives that harder-to-measure analog channels viewed more favorably by consumers might be worth a larger investment, and shares the fascinating story of a cosmetic brand that moved off social media entirely and saw a huge surge in business as a result.On “News You Might Have Missed,” Mike and show producer Ryan Dinger discuss a new GetResponse survey of more than 2,400 consumers indicating that they think new customers get all the love from brands, despite most brands reporting a 50/50 split on spending on new customers versus retaining existing ones. The pair hypothesize about what brands are doing to enhance existing relationships with consumers and express skepticism that the tactics are truly about building the relationship rather than just trying to upsell. They also note a huge disconnect in the number of consumers who are interested in high-end luxury programs and the number of brands that offer them.Dr. Mara Einstein feels strongly that digital fixation is pulling brands off course. If you agree with that assessment, it’s time to rethink your team’s approach. The ANA Talent and Marketing Operations Practice helps you develop sharper skills, build stronger teams, and identify smarter ways of working, while still delivering stellar business results. Explore the resources and start getting smarter by visiting www.ana.net/talent. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Arun Kumar is an accomplished global data and marketing leader with a proven track record of setting strategies and developing products that stimulate business growth while reducing costs. He’s an accomplished public speaker, an advisory board member, and the author of The Data Deluge: Making Marketing Work Better for Brands and People.On this episode of On Scope, the Global Head of Data and AI at Accenture Song joins the show to discuss how marketers can reclaim their data and digital destiny and take back marketing. Along with host Mike Berberich, the conversation begins by an examining an emerging marketing conundrum: Why the industry has ceded virtually all control of its channels to tech giants. From there, the duo discusses how the industry found itself in this unfortunate position and how it might work its way out, why an ongoing lack of coordination between customer service and marketing departments leaves consumers with less-than-ideal brand experiences, and why marketers need to rethink their approach to leveraging data and aim to find a happy medium between broadcast messaging and hyper personalization efforts that often leave consumers feeling — well — a bit creeped out.On “News You Might Have Missed,” Mike and show producer Ryan Dinger discuss an article from Fast Company on the “zombie internet” and a new social media platform developed exclusively for agentic AI bots. They explain why they’re incredulous at the idea that a social media platform built exclusively for chatbots would have any long-term appeal for humans and speculate about the consequences such a thing would have on the advertising ecosystem.Speaking of the zombie internet, it sure is a confusing time for marketers trying to wrap their head around emerging technology, especially when evaluating what is worth their time and what isn’t. You can cut through the noise and better understand where your time and money is best spent with tools from the ANA’s Technology Practice. Check out the practical frameworks, real-world case studies, and peer guidance available to help you make smarter tech choices by visiting www.ana.net/technology. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Every year at the conclusion of the Super Bowl, Zappi conducts a real-time analysis of the ads, generating a robust report on which commercials performed well, which missed the mark, and the lessons marketers can learn from both.Zappi CMO Nataly Kelly joined the On Scope team in ANA Studios to breakdown this year’s analysis, covering all the key takeaways from Super Bowl LX’s slate of ads. Along with host Mike Berberich, Nataly covers which commercials were the best performing across key categories, what this year’s batch of winning ads all have in common, and what brand marketers can learn from another, lesser known tentpole marketing moment that is historically much more effective at connecting with consumers.On “This Week in ANA Magazine,” Mike and ANA Magazine editor Matthew Schwartz discuss a new article on emerging trends within brand-celebrity partnerships. The duo outlines how the traditional model of celebrity endorsements has been completely upended, what the new model looks like, and how brand marketers of all kinds can apply these lessons to their own efforts.We all love a great Super Bowl spot. But on Monday morning, the question is simple: How does this build the brand? The ANA Brand Practice helps you turn creative moments into measurable brand growth, with practical tools, research, and brand leaders who’ve been there. Explore all the resources available to you by visiting www.ana.net/brand. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

This Sunday, marketing’s biggest event returns. No, we’re not referring to that event. We’re talking about the Puppy Bowl, obviously. Ahead of this momentous occasion, Twyla Huang-DiSimone, an award-winning partnership marketing executive with more than 20 years of multiplatform media experience, joins the show to discuss why the Puppy Bowl is now a more intriguing advertising opportunity than the Super Bowl.As SVP of revenue marketing at Warner Bros. Discovery, Twyla oversees go-to-market, cross-portfolio positioning for the most exciting and adorable event of the year. She joins On Scope host Mike Berberich for a deep dive into the contextual marketing gold mine that is the Puppy Bowl. Together, the duo covers the history of the Puppy Bowl, how Twyla approaches brand partnerships to ensure all creative is consistent with the tone of the event, how she manages to keep things fresh with brand partners returning year after year, and her advice for any marketer looking to bring the power of contextual advertising to their own brand. On “News You Might Have Missed,” Mike and show producer Ryan Dinger discuss a Marketing Week survey that shows an alarming number of marketing professionals feel overwhelmed, undervalued, exhausted, and unfulfilled. Mike and Ryan ponder whether the marketing industry itself is at least partly to blame for the conditions that are causing people to feel this way.If this conversation about the Puppy Bowl has you feeling inspired to enhance your own media efforts, then you’ll want to attend the 2026 ANA Media Conference, being held from March 25 to 27 in Nashville, Tenn. While there, you’ll hear from experts at Wyndham, Walmart, LEGO, and Keurig Dr Pepper about how they’ve developed media strategies that drive real business results, with insights on how you can do the same. Check out the full agenda and register to attend by visiting www.ana.net/2026media. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Faith Popcorn is a futurist to the Fortune 500, best-selling author, and renowned global speaker. The New York Times once dubbed her “the trend oracle” and Fortune has hailed her as the “Nostradamus of marketing.” On this episode of On Scope, she joins the show to give an exclusive look at what she believes the future of marketing will look like.Along with host Mike Berberich, Faith discusses what brands commonly get wrong when thinking about the future, her views on the idea of an “AI apocalypse,” and her shocking prediction for what marketing will look like in ten years.    On “Research Roundup,” Mike sits down with Bill Zengel, SVP of business marketing at the ANA, to review “The Confident B2B Marketer,” a new research report that highlights the qualities that encompass a confident marketer, including the ability to accurately measure the financial performance of marketing efforts. Unfortunately, only 39 percent of marketers currently meet the standards of the confident marketer. Mike and Bill outline the ways in which the other 61 percent of individuals in our industry can join them.Faith Popcorn is a marketing icon, but she’s not the only one. Brand Masters | ICONS brings together CMOs and brand leaders from Applebee’s, McDonald’s, Canva, YETI, Rocket Companies, and more to share how these enduring brands capture imagination and loyalty for long-term growth. Taking place May 18 to 20 in Los Angeles, Calif., this conference will provide the pathway to turning your own brand into an icon. Check out the full agenda and register by visiting www.ana.net/brandmasters. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

On the season two premier of On Scope, ANA CEO Bob Liodice returns to discuss the skills and traits that marketers will need in 2026 and beyond. Along with host Mike Berberich, Bob covers the reasons why he is optimistic about the future of marketing, despite growing concerns related to AI and the economy; why he believes brand building is the premier pathway to shareholder growth and how marketers can sell executives on the need for brand investment; the biggest challenge facing each aspect of the marketing industry in 2026; and one thing every marketer has to do in 2026.  On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discuss an op-ed by Mark Ritson on a phenomenon he dubbed “maximiniflation,” or the process in which brands maximize the price of their product while minimizing the size. The practice has growing consequences for brands, as consumers grow angrier and begin to hold businesses accountable with their wallets. Mike and Ryan discuss some alternative pricing strategies brands might consider instead of leaning into this unpopular trend.If your business wants real connection, then it’s time to partner with the ANA. Become an official ANA sponsor and you will connect with the brands shaping the future of our industry, from Google and Amazon to Meta and TikTok. You can learn more about the fantastic opportunities available to you by visiting www.ana.net/sponsorship.The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

In the season one finale of On Scope, host Mike Berberich and show producer Ryan Dinger reflect on some of the most valuable marketing lessons guests shared in 2025. From balancing short-term tactics with long-term brand building to navigating AI adoption and responsible marketing, you’ll hear valuable insights from former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyoung Kang, and more.If your business wants real connection, then it’s time to partner with the ANA. Become an official ANA sponsor and you will connect with the brands shaping the future of our industry, from Google and Amazon to Meta and TikTok. You can learn more about the fantastic opportunities available to you by visiting www.ana.net/sponsorship.The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Caitlin Blewett is a fierce believer that bold brands build strong businesses. As the CMO at Genpact — named one of the World’s Best Employers by Forbes for three years straight — she understands how important internal branding can be to driving healthy and productive cultures. Caitlin joins the On Scope podcast to give listeners a behind-the-scenes look at her company’s practical approach to AI implementation, which is powering both their cultural and bottom-line success.Along with host Mike Berberich, Caitlin covers the signals she and her team look for when determining if a function of the business is ready for AI implementation, how marketers can approach maintaining brand differentiation in AI’s growing “sea of sameness,” and how employees of all levels can work to convince leaders caught up in the AI hype cycle that a thoughtful approach is more beneficial.On This Week in ANA Magazine, magazine editor Matthew Schwartz, joins Mike to outline the ways in which several B2B brands are once again borrowing from a B2C playbook by leaning into influencer marketing. Matthew shares real-world examples and best practices for business marketers to keep in mind.The ANA Technology Practice helps marketers make smarter choices about AI and marketing tech, with practical tools, guidance, and peer insights to drive real business impact. Because the right tech doesn’t just automate marketing — it amplifies it. Explore all of the ANA’s technology resources by visiting www.ana.net/technology. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Brand Finance’s Alfred DuPuy is a brand strategy and valuation executive with more than 15 years of experience driving revenue growth, enhancing client relationships, and leading high impact global teams. He is on an ongoing mission to provide clarity to marketers, brand owners, and investors by quantifying the financial value of brands. As a part of that mission, he joins the On Scope podcast to help marketers understand why they’re thinking about brand value all wrong. Along with host Mike Berberich, Alfred dives into how the concept and formula for brand valuation have both changed over the years, why brand value is viewed as something that is ephemeral until it is time for a merger or acquisition, and how the misconceptions business leaders have about brand value are actively hurting their bottom line. On the debut of a new segment called Measurement Defined, Kevin Svenningsen, SVP of Measurement for Marketers at the ANA, joins Mike to define and discuss five key retail media terms every marketer needs to know, including “percentage of new buyers,” “upsell,” and more. Now that you have a better understanding of all the elements that make up your brand’s value, it’s time to drive that value up with the ANA’s Brand-Building Certificate Program. It’s on-demand, self-paced, and taught by marketers who’ve actually built the brands you admire. Explore the program and get started by visiting www.ana.net/brandcertificate.  The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Danilo Tauro has built a career on his ability to connect people and processes to emerging technologies that drive growth and future-proof business strategies. A veteran who has worked with leading organizations like P&G, Amazon, and Uber, he now serves as a senior advisor at McKinsey & Co. and managing partner of the brand-new VC firm, CartographAI. With years of experience evaluating emerging MarTech tools, Danilo shares his best tips and insights for how marketers can spot both red and green flags when it comes to assessing tech solutions. Along with host Mike Berberich, Danilo covers how marketers can go beyond the vendor demo and see what is actually useful about a tech tool or platform and how it suits their specific needs, his top five questions to ask tech vendors when evaluating new tools, and how marketers can be a better partner for tech solution providers.   On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discuss new Gartner research that indicates only 5 percent of marketers are realizing significant gains on business outcomes with their generative AI efforts, speculating that the technology’s promise of complete industry overhaul might be overblown.  Want even more tips to better evaluate and select MarTech tools for your brand? Check out the ANA’s Technology Practice, which helps marketers make smarter choices about AI and other technologies by providing practical tools, guidance, and peer insights. Explore the portfolio of resources by visiting www.ana.net/technology. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Paul Boruta is a two-time startup founder and advertising industry veteran with a deep passion for AI and marketing technology. In 2017, he founded Slingwave to tackle some of the most complex challenges in marketing analytics, attribution, and media optimization to empower businesses in making informed marketing investment decisions. He joins the show to break down incrementality in marketing and discuss how to set up experiments that actually work. Along with host Mike Berberich, Paul covers why the industry is wrong to be so fixated on multi-touch attribution, how organizations can use incrementality to their advantage, and what the difference is between interesting datapoints and those that are meaningful to driving business outcomes. On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discuss a blockbuster podcast partnership between Spotify and Netflix, speculating on what the new deal means for brands partnering with content creators and debating whether this news means every brand needs to be in the podcast space or not. If our conversation with Paul has you itching to turn every marketing test into campaign traction, then you need to check out the ANA’s Certified ANA Marketing Professional (CAMP) program. Through a series of self-paced training modules, you’ll learn the frameworks, analytics, and real-world skills to turn your data insights into activations that drive tangible business growth. Learn more about how you can get certified by visiting www.ana.net/camp. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

With more than 20 years working for major brands like MasterCard all the way down to new startups, Jay Mandel has seen it all in marketing. With a career spent helping companies and leaders move past performative marketing into accountable, purpose-driven systems that align people and profit, he has his finger squarely on the pulse of our industry. And that’s why marketers should take notice when he sounds alarm bells, like he did earlier this year when he wrote that the burnout marketers are currently experiencing is due to industry-wide structural failures.  Jay, who is the founder of the Marketing Accountability Council, joins the On Scope podcast to discuss the growing trend of marketers feeling burnt out or disenfranchised, often focusing on performative work tasks versus those that drive real results. Along with host Mike Berberich, Jay unpacks how our industry arrived at this moment, why modern marketing feels more like a grift than a means for building relationships with customers, and how both marketing leaders and those that report up to them can address and repair these issues.  On This Week in ANA Magazine, editor Matthew Schwartz joins Mike to discuss a new article on the ins and outs of zero click search, an emerging and increasingly important trend that marketers need to be on top of. Matthew shares some tips for how marketers might prepare for this new AI-powered search reality.  If your marketing efforts are starting to feel stale, it’s time for some new inspiration. ANA National Industry Conferences put you in the room with the CMOs and marketing leaders who are creating real progress for our industry and driving tangible growth for their brands. See what’s coming up on the 2026 calendar by visiting www.ana.net/conferences. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Earlier this year, The Ad Council launched its “Agree to Agree” campaign, which seeks to reduce gun violence affecting children and teens by fostering common ground and civil dialogue. As Ro Patrick, VP at The Ad Council, explains, the campaign was born from research that showed both gun owners and non-gun owners alike felt strongly about the need to protect children from gun violence.   Ro joins the On Scope podcast to discuss how the campaign came to life and what other brands can learn from The Ad Council’s research-based approach of addressing a social issue in a time of high political tension and division. Along with host Mike Berberich, Ro covers how she and her team were able to depoliticize the messaging around gun violence, how other brands might approach identifying social issues they can take a stand on without getting caught in the political fray, and the importance of building coalitions and amplifying existing voices as a strategy for brands entering into these types of conversations. On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discuss a WPP Media report that found 84 percent of purchases are made by people already biased toward a brand, highlighting the importance of long-term brand building and challenging assumptions about the actual effectiveness of performance marketing.  Want to turn brand trust into your biggest advantage? Check out ANA’s Marketing Data Principles, your blueprint for using data ethically and driving growth the right way. You can learn more by visiting www.ana.net/DataPrinciples. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

 Earlier this year, Morning Consult expanded access to its proprietary AI-powered market research tool — which is powered by the organization’s more than 80 million consumer interviews — to users beyond its client base. By doing so, the organization is democratizing market research by providing brands big and small the ability to dive deep into market research.  Michael Ramlet, CEO and co-founder of Morning Consult, joined the On Scope podcast to discuss this tool, while also speaking to the broader impact AI will have on market research and how unlocking access to consumer insights for more people will change the way marketing strategies are built, curated, and executed. Along with host Mike Berberich, Michael covers the importance of democratized data, how his organization handles inherent bias baked into AI systems, what the future of synthetic audiences looks like, and why humans will continue to have a key role in all of this.  On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discuss an Adobe forecast that shows holiday spending will reach $253.4 billion this year, a 5.3 percent increase over 2024. They speculate about who might be spending more this holiday season, given economic uncertainty in the marketplace, and share thoughts about how marketers might take advantage of this apparent spending windfall coming in Q4.  Insight is only power if you know how to use it. That’s what separates good marketers from great ones. The Certified ANA Marketing Professional program (CAMP) gives you the edge, the strategy, the analytics, and the know-how to turn data into growth. Get started on your certification by visiting www.ana.net/camp. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Despite being more than 50 years old, email continues to be perhaps the most powerful tool in the marketer’s belt. And according to Scott Cohen, CEO at InboxArmy and an email marketing veteran with more than 20 years of experience, that won’t be changing any time soon.Scott joins the show to discuss why — despite its efficacy across virtually all verticals — email doesn’t get the love or respect it deserves from marketers. Along with host Mike Berberich, Scott covered some of the under-the-radar ways that email can be used to drive business results, what AI’s role in email should be now and in the future, and why email will continue to be a dominant channel — even with gen Z and gen Alpha.On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discussed Gap Inc.’s new foray into influencer and creator marketing via a self-service affiliate and advocate platform. The pair shared their thoughts on what this means for the future of influencer marketing and how Gap might preserve brand safety with this new model.If this episode got you thinking about how much potential sits in your email list, the 2025 ANA Impact Pulse Report is a must-read. Formerly called The Response Rate Report, this annual study shows how email stacks up against channels like paid search, social, and direct mail, and why it continues to lead in engagement and ROI. You’ll see how other marketers are performing, where response rates are trending, and how to use that data to make smarter marketing decisions. Get the full report by visiting www.ana.net/impactpulse2025. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

While leading Louis Vuitton’s brand strategy in Japan, Katherine Melchior Ray developed what she calls the “brand fulcrum,” a strategic framework that transformed how the luxury giant navigated cultural tensions and embraced innovation without sacrificing its hold on tradition.  Katherine, who has since authored the best-selling book Brand Global Adapt Local and is now the president of Globe Ally, joined the On Scope podcast to break down what the brand fulcrum is and how it can be applied to any brand’s marketing strategy. Along with host Mike Berberich, she outlined how tensions between innovation and tradition can be transformed from opposing forces into complementary strengths, the biggest mistakes she sees brands make when they begin to expand, the difference between knowing about a new trend on social and truly understanding it, and how the idea of the brand fulcrum can be operationalized from the C-suite down through the rest of the organization.  On “This Week in ANA Magazine,” editor Matthew Schwartz joined the show to discuss a major shift in how consumers watch live sports, as they embrace CTV more and more. Matthew highlighted how marketers can leverage this new opportunity with bold, innovative creative approaches and a focus on next-level targeting.  If your brand wants more than visibility and real connection, it’s time to partner with the ANA. ANA sponsorships aren’t about placing your logo on a banner. They’re about joining the conversations that move marketing forward. Share your ideas, build relationships that matter, and be seen where the industry actually happens. Learn more by visiting www.ana.net/sponsorship. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

JB Smoove is an Emmy award-winning actor known for his role on Curb Your Enthusiasm and his time as a writer for Saturday Night Live. But would you believe that, since he was a kid, he always wanted to be an ad man? Together with Jarrod Moses, founder, CEO, and president of United Entertainment Group, that dream is coming true in the form of The First Darrin, a new creative agency. JB and Jarrod join On Scope host Mike Berberich to discuss the opportunity they see in the marketing industry, the power of comedy in advertising and why so many brands seem to miss the mark trying to be funny, how brands can maximize celebrity partnerships, and what they believe the effect of social media will be on the future of advertising. On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discuss a new report from Acceleration Community of Companies and USC Annenberg that estimates gen Alpha to have an economic impact of $5.46 trillion by 2029, while also highlighting the outsized influence the generation has across family buying decisions. Mike and Ryan disagree on the level of influence gen Alpha actually has and theorize what might become of brand loyalty programs in light of some of the other characteristics the gen Alpha is showing. If you’re serious about marketing growth, there’s only one place to be. The ANA’s National Industry Conferences put you in the same room as the CMOs and leaders shaping the future. These aren’t just events, they’re where the industry agenda gets written. See what’s upcoming and be in the room by visiting www.ana.net/conferences. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Since joining eos in 2018, Soyoung Kang has watched the brand go from challenger to outright market leader. This was accomplished through a blend of bold creativity, unwavering commitment to inclusion, and deep engagement with the eos community. Kang, who was recently promoted from CMO to president of eos, joined On Scope to share the secrets behind the brand’s meteoric rise. Along with host Mike Berberich, she covered why eos won’t be changing its approach to marketing, despite its new position atop the market; how she has built a culture and corporate structure that allows for marketing activations to rapidly go from ideation to execution; how she was able to convince the C-suite to go all in on taking marketing risks; and the ways in which the brand has been able to successfully partner with creators of all sizes to build a robust and deeply engaged community, while also using social media as an insights engine for marketing. On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger share their takes on a new co-marketing partnership between Netflix and AB InBev, speculating about some of the activations that might come from the newly minted relationship and reminiscing about some of their favorite co-marketing efforts from the past.  If you’d like to make like Soyoung Kang and build a brand that authentically engages consumers and drives more powerful business results, then you need to check out the tools and resources available through the ANA’s Brand Practice. Smarter brand marketing starts by visiting www.ana.net/brand. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

As streaming reshapes the entire media landscape, live sports advertising is no longer out of reach for brands with modest budgets. On this episode of On Scope, Jennifer Monson, VP of sales at Fubo, joins the show to discuss how connected TV (CTV) is breaking down barriers that once kept many marketers sidelined during major sports moments.Along with host Mike Berberich, Jennifer explains why the future of sports advertising is less about one splashy spot and more about ongoing, precision-based engagement; breaks down the differences between effective CTV and traditional TV creative; and shares her tips for how brands can avoid overwhelming avid fans with impression overload. She also highlights a real-world case study of one brand that started small and scaled effectively with a streaming campaign.On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discuss Nike’s recent update to its famous “Just do it” tagline, speculating about whether the brand is ignoring a valuable audience and departing from its original mission with the change.   Despite the new opportunities in CTV, marketers continue to leave $26.8 billion on the table every year due to programmatic waste. You can tackle this waste head on with the tools, research, and resources available from the ANA Media Practice. Check it out now by visiting www.ana.net/media.The On Scope team would love to hear from you! If you have a topic or guest idea, you can email them at onscope@ana.net.

Last season, the NFL brought all 32 of its teams into a league-wide MarTech stack, enabling them with new capabilities like orchestrated messaging, real-time fan communications, and personalized experiences at scale. The effort increased overall digital interactions with fans by 60 percent, digital reach by 22 percent, and reduced the marketing feedback loop from three days to just three hours. These impressive results were enough to win the league the 2025 ANA Martech Award for Innovative Team of The Year. Ahead of the 2025 regular season kickoff, Chi Ogbuehi, VP of marketing technology and consumer products at NFL, joined On Scope to provide an in-depth look at how she and her team accomplished this award-winning effort. Along with host Mike Berberich, Chi covered how she was able to onboard 32 organizations behind one tech solution, how the league used new data and tech capabilities to drive eye-popping engagement and acquisition numbers, and her best practices for effectively leveraging data and tech, regardless of the marketing budget.  On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discuss a Wall St. Journal report that shows companies are reducing the number of managers they employ, creating a leadership vacuum, forcing employees to focus more on highlighting their accomplishments rather than spending time on the actual job, and potentially ushering in an era of even less human interaction at work.  If you’re interested in learning more about business-driving strategies, then you’ll want to join the thousands of marketers attending the 2025 ANA Masters of Marketing Conference in Orlando this October. While there, you’ll sharpen your strategy, learn to challenge convention, and get the insights you need to power the industry forward. Check out the agenda and register by visiting www.ana.net/2025masters. The On Scope team would love to hear from you! If you have a topic or guest idea, you can email us at onscope@ana.net.