Brandfathers

This week, Oren, Ashwinn, and Jordan debate whether building a brand account is still worth it and what brands should do instead.CHAPTERS00:00 The Brandfathers are back01:38 The US Open influencer backlash10:43 Do creators need real-world expertise?15:49 Why outrage keeps winning21:54 What legacy media gets wrong about creators25:04 Your competition is the entire feed28:36 Is building a brand account still worth it?31:16 Building a creator network around your brand33:48 Good Good, Callaway, and creative freedom36:06 Why traditional agencies are falling behind42:52 Growing Sun Powder and moving faster48:17 Why everyone should start a business49:54 AI tools that actually help55:47 Threads vs. X59:54 What’s happening with TikTok?Subscribe for more conversations about brands, culture, creators, and building businesses.

The Brandfathers break down how the sponsorship bag got so big nobody's ashamed of taking it and why AI can't win the culture war it's already losing. Plus: why a top 0.5% AI user still can't explain what an agent does, and the one category that finally makes normal people care.0:00 Back after the break1:30 World Cup vibe check3:45 The open grift era6:30 Why the bags got huge7:45 OpenAI's brand trip backlash10:00 AI's two unbeatable memes12:00 AI is the new politics14:00 Nobody's adopting agents15:00 Top 0.5% can't explain it17:30 The laddering problem20:00 Health is the killer app21:50 Wearables are botching itFollow the hosts:Jordan — @jordanrogersAshwinn — @ShwinnabegobrandOren — @orenmeetsworldNewsletter: https://www.Brandfathers.orgSubscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers.00:00 World Cup buzz, MIA02:45 The anti-AI vibe shift06:00 The corporate execution gap10:00 Saucony's bot-defense playbook13:40 Salomon's tiny car + Bima's van16:30 Why Messi can't sell a drink27:00 The brutal CPG launch math31:50 Bob's Red Mill killed Bob36:00 SEO is dead41:00 Why $1M won't buy a CMO44:00 The new hottest marketing hire46:30 OKC vs SpursFollow the hosts:Jordan — @jordanrogersAshwinn — @ShwinnabegobrandOren — @orenmeetsworldNewsletter: https://www.Brandfathers.orgSubscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:0:00 — Intro0:18 — Live from Dallas5:00 — Ideal home size + the Gen Z myth7:00 — Nike's "walkers tolerated" ad10:30 — Nike, Lulu & the mushy middle14:50 — Framework for staying relevant18:50 — CMFRT's billion-dollar creator army21:00 — Why big brands won't hit the gas pedal22:50 — Distribution is the new product25:30 — Under Armour blew middle America28:30 — Why your content sucks (not the algorithm)30:00 — How meta ads actually workFollow Jordan: @jordanrogersFollow Ashwinn: @ShwinnabegobrandFollow Oren: @orenmeetsworldNewsletter: https://www.Brandfathers.orgSubscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it?0:00 Masters marketing & brand activations14:30 Marketing is being masculinized22:03 Phoebe Gates' influencer lowball31:22 Threads, algorithms & creator complaining37:46 RFK launches a podcast41:40 Coachella billboard speed roundFollow the guys:@JordanRogers2626@Shwinnabego@orenmeetsworldSign up for the newsletter: https://www.Brandfathers.org