Brandfathers

We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.0:00 Intro2:02 Storytelling Hooks That Work5:48 H&R Block's $500K Green Screen9:39 VaynerMedia Made This12:00 Why Armra's Billboards Don't Work17:36 Gucci's AI Backlash23:35 Jack Hughes and the AI Photo War31:00 Designers Are in Shambles36:15 The Internet Creates Fake Problems41:10 Claude Built This Unprompted44:00 The $75K Brand Sprint ModelAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate, when brand humor crosses the line, and why "sales is a contact sport."0:00 - Intro0:18 - Frida Baby controversy7:00 - Edgy copy gone wrong10:35 - Werner Herzog on rumors16:00 - Eileen Gu debate20:00 - Meet Steve Starobinski22:30 - Licensing 10130:30 - Licensing vs. collabs35:50 - Pitching IP holders41:00 - Best value in licensing44:30 - Biggest licensing mistakes47:00 - Licensing Expo in Vegas49:45 - Where to find SteveAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it.0:00 Intro3:56 Today's Lineup4:23 Waste Management Open8:01 All-Star Game Is Broken11:15 200 Creators, One Weekend15:47 Sports Lost the Kids16:49 Ja Morant vs Ant Edwards19:39 World Cup Is Coming20:03 Super Bowl Ads Flopped24:57 Creator Exclusivity Deals26:57 The AI Bowl29:08 AI Mockups Going Viral36:50 AI Adoption Is 95/539:48 PGA Tour Aura EditsAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context02:40 Understanding Influencer Marketing Approval05:29 Measuring ROI in Influencer Marketing08:32 Navigating Marketing Budgets and Approvals11:20 Challenges in Social Media Marketing14:18 Fringe Marketing Strategies17:08 Structuring Communication for Buy-InAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬

This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intro 0:00Nike x Maduro 0:40Equinox AI New Year Campaign 2:14Custom GPTs for Personal Use 13:30Secret AI Marketing Strategies 25:00Current State of NIL 37:25Gen Alpha Insights 46:23As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers broke down running conferences, marketing trends and bantered about some recent events.Intro 0:00Biggest running conference of the year 0:422025 Marketing Trends 7:28Spotify Wrapped 27:58Ronaldo x Perplexity 31:54Photo/Video AI Model overload 34:14As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media.Intro 0:00Regional/New business marketing 1:15Boring business marketing 24:00Future of work and income for marketers 39:24As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Fathers talk about a handful of people and brands getting attention online.Intro 0:00Political banter 1:43Internet Invitational 15:00Google Pomelli 27:17Board/NEO 36:50Future of algorithms 42:30As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.orgCheck out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan

This week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.orgCheck out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=Jordan

Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=JordanThis week the fathers discuss virality, showcasing examples from Ramp, Skims and Jaxson Dart. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers talk Lululemon's decline and it's founders crash out as well as a handful of rebrands from Domino's, Crocs and the City of Austin.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers break down the AI marketing war, Cracker Barrels re-rebrand, Ryder Cup merch strategy and more.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the Brandfathers discuss the secrets behind conferences, AI marketing, Nike changing it's slogan and more.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week we interviewed Ryan Duey, Co-Founder and Co-CEO of Plunge. He tells the story of how it started in a garage during covid and exposes the strategies that got them to a $100 Million/ year company.Intro 0:00Backstory 0:43Brand Naming 8:30Influencer Marketing 11:10Scaling 17:55Evolving 25:25Extra Marketing Strats 35:39Outro 37:07As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org

This week the fathers are back with a classic marketing round up. Listen to them discuss:Intro 0:00Cracker Barrel/Red Lobster 01:55Kelce x AE 10:30Cailtin Clark 27:10US Gov Design 31:54Naomi Osaka 42:50Beats 43:50AI Extras 50:45And as always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠⁠⁠https://www.Brandfathers.org⁠⁠Brandfathers Job Board: ⁠⁠https://jobs.brandfathers.org/⁠

This week the fathers return with some current events as well as a deep dive from Ashwinn on how he is leveraging AI to super charge his marketing. A must watch for any brand founder/marketer. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠⁠https://www.Brandfathers.org⁠Brandfathers Job Board: ⁠https://jobs.brandfathers.org/

Work with Zain: https://zainith.agency/?utm_source=tiktoktuesday&utm_medium=email&utm_campaign=819Influencer gifting tool: https://www.influencergiftform.com/ This week Father Ashwinn sat down with TikTok Shop expert Zain Ali to breakdown how the platform works and the best strategies for it.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠⁠https://www.Brandfathers.org⁠Brandfathers Job Board: ⁠https://jobs.brandfathers.org/

BRANDFATHERS JOB BOARD: ⁠https://jobs.brandfathers.org/This week the Fathers talk viral campaigns. This includes everything from Polaroid billboards to Timothee Chalamet x Cash App and American Eagle x Sydney Sweeney. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ & ‪@JordanRogers2626‬Sub to our Newsletter: ⁠https://www.Brandfathers.org