Point Of The Story

You've been organically marketing your business for years, telling yourself ads are "eventually" on the list. Well, babes, eventually is now!If you're a service provider who's been convinced you're "not ready" for ads yet — this is your masterclass. In Part 1 of this two-part series, I sit down with Alice Björkstrand — ads strategist, funnel architect, and the woman who single-handedly convinced me that Meta ads aren't as scary as I've been pretending they are.Alice breaks down everything I was too embarrassed to ask anyone else, and I absolutely used this episode as a free strategy session for my own ad plans. I have zero regrets.TOPICS & TANGENTS— Why you don't need to test your messaging organically before running ads— How to target the right audience in Meta Ads Manager— The $20/day beginner budget breakdown and what to expect from it— Why is your cost per lead higher for a live workshop than a free download— The word "tripwire" and why we both hate it— The Meta Pixel: what it is, why you need it NOW, and how to set it up before you ever run a single ad— Ad formats explained for people who have never opened Ads Manager in their lives— The "enable flexible media" setting that makes your ads look deranged— The case for a low-ticket offer between your freebie and your high-ticket thing— Beverage vessels as a personality traitPOINT OF THE STORYStart some ads.Love you, mean it. 🖤ALICE LINKS— Follow Alice on Instagram and Threads— Check out her website— Subscribe to her newsletter— Check out her course for meta ads, Flow— Grab her plug and play funnel toolkit— Alice’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— "I'm Cool But My About Page Isn't" workshop— My newsletter planner— My newsletter strategy workshop— Example of a “thank you” page on my website— Resources to make sure your website and emails convertThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

There are a million copywriters on the internet, but there is exactly one Victorian-era Steve Irwin copywriter.Guess which one is easier to forget!I sit down with Kalyl Kadri, brand director and theater-kid-in-chief behind Words Hurt Copy, to talk all things concept brands and themed brand worlds. We spend a significant amount of time discussing what a concept brand even is, who it’s good for, the benefits of having one, and how to start building one if you’re interested.Buuut we also go fully off the rails (as expected) and talk about a bunch of other stuff, like performance, authenticity, and why every single thing we do online is a show, whether we admit it or not.TOPICS & TANGENTS— The three things every good theme needs to do— Why "Lavender Latte" is not a valid copywriting service name— How one of Kal’s clients turned a festival theme into a fully immersive brand world— The marketing funnel is dead, and world-building is replacing it— The most bullshit discourse on Threads right now— The body snatch test— Why founders won't click your funnel links, but they will wander around your world— Kal’s hope that Rebecca Black will one day see his Instagram StoriesPOINT OF THE STORYSocial media is the biggest stage that has ever existed, and you're already on it whether you like it or not. So put on a show worth watching — pick a theme that feels like the missing piece of your brand puzzle, build a world around it, and give people somewhere worth belonging to.Love you, mean it. 🖤KALYL LINKS— Follow Kalyl on Instagram and Threads— Check out his website— Subscribe to his newsletter— Check out his offer, Sales Page Revival— Kalyl’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletter Tuesday Table of Contents for one marketing tip, once a week.— Check out my website betweenthelinescopy.com.OTHER LINKS— Ceels Lockley (Kal’s client with the festival brand)— Newsletter that Kal loves: Lexicon Copy, Oinopo Studio, Extremely Secret Email ClubThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Content warning: this episode includes a conversation about macro tracking and food logging. I say when so you can skip ahead if you’d prefer that!I recorded this entire episode without water.Not because I didn't want water or because there wasn't water in my house, but because I had already sat down, plugged in my mic, and started my Toggl timer. In my mind, that meant getting up was no longer an option. It would have taken 2 minutes to go get water, but my brain said no.And that, my friends, is textbook executive dysfunction.This is exactly why keeping a promise to yourself feels impossible if you have ADHD. Our brains have a really complicated relationship with doing things, starting things, continuing things, and rewarding ourselves appropriately for things.But despite all this, I just succeeded at doing something for 35 days straight, and I’m telling you how I did it so you can do it too.TOPICS & TANGENTS— The six reasons your ADHD brain keeps sabotaging your promises to yourself— Why a standard hits different than a goal, intention, or promise— The defense attorney living in your brain (and how to fire her)— Dopamine, novelty, and why you love starting things but hate continuing them— Why decision fatigue is quietly killing your follow-through— The "no gratification without proof" rule— Why you should only set standards one month at a time— My full list of February standardsPOINT OF THE STORYStop negotiating with your future self. Set the standard, remove the option, and build the evidence. You can trust yourself. You just have to give yourself a reason to.Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Subscribe to The Squirlie, my newsletter for ADHDers!This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Evergreen selling is harder than live launching.There. I said it!!!Live launching gives you fake urgency to lean on, but with evergreen you actually have to know how to communicate based on real desire and empathy, which is exactly why most people avoid it.Chelsea Quint — a.k.a. The Business Whisperer, ex-corporate marketer turned sales and messaging strategist — is here to tell us that yes, it's harder. But it's also way more rewarding, sustainable, and… fun (?!?) once you master it.I think we accidentally created a masterclass on evergreen selling instead of a podcast episode. You’re welcome!TOPICS & TANGENTS — The difference between evergreen and live launching — What the fuck is a funnel — Why manufactured urgency feels girl boss and what to do instead — The exact email sequence for selling evergreen offers — How to tap into desire-driven urgency without being manipulative — Brand messaging guides can be a waste of money — Chelsea's $7,000 cat emergency — Why selling is expression, art, and lovePOINT OF THE STORY Stop relying on fake urgency and start communicating with genuine empathy and understanding of what your people need.Love you, mean it. 🖤CHELSEA LINKS— Follow Chelsea on Instagram and Threads— Check out her website— Tune in to her podcast, The Resonance Effect— Subscribe to her newsletter— Chelsea’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Nicole Marguerite Gray’s LinkedIn Freebie ChecklistThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

You read my website copy, thought it was funny, decided I was the Website Girl for the job, and now you're wondering… what the hell happens next?I've been offering website copywriting services for six years, but I never really talk about them on this podcast. I reference my newsletter, my teaching, being on other podcasts — but I don't talk about the actual foundation this business was built on.So buckle up, because I'm walking you through my entire process. From the moment you inquire to the moment I send you a present in the mail (but I won’t tell you what it is — you gotta be my client for that), here's everything that happens when you become a BTL client.TOPICS & TANGENTS— The exact 20-step process from inquiry to launch— Why I will absolutely never respond to inquiries with an automated email— The discovery call as more of a vibe check than anything— My Google Doc wireframes— Why zero clients have needed a second round of revisions in four years— Why I’m a hoe for italicsPOINT OF THE STORYWhen you work with a copywriter who stalks your Instagram comments, lives in your ideal client's DMs, and treats your brand voice like it's their full-time job, (it’s me, hi!) you get copy that doesn't just sound good but exactly like you.Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Check out my portfolio— Inquire about my copywriting services— Subscribe to my copywriters-only newsletter, Open Loop— The blog post that inspired this episode— Blog post about website designer recommendationsThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

You've been telling yourself you'll figure out Pinterest "later" for how long now? A year? Two? Five?Meanwhile, there are hundreds of millions of people on Pinterest every single month actively searching for the exact content you've already created. And you're letting all those beautiful blog posts collect dust on your website like it’s some kind of digital graveyard!Which is why I sit down with Sarah Burk — Pinterest manager, book hoarder, and the person who's been managing my Pinterest for years (yes, I literally don't even log in) — to talk about why Pinterest isn't just another social media platform and how it makes you money. You’ll learn everything you need to have in place so you don’t waste your time posting fuck-ass pins.TOPICS & TANGENTS— More people should be using Pinterest, but a lot of people shouldn't— Why posting your Instagram reel and linking back to that same reel is pointless— The hot girl with the fuck-ass boyfriend analogy— Pinterest is a search engine, not social media (so you don’t have to create new content for it!)— Board setup 101— How to write seven pins for one blog post— Why ugly Pinterest pins often work— Sarah's Threads dramaPOINT OF THE STORYPinterest is a long-game marketing strategy that works when you have good content to share, somewhere valuable to send people, and the patience to let it compound over time.Love you, mean it. 🖤SARAH BURK LINKS— Follow Sarah on Instagram— Check out her website— Check out our Pinterest Blogging workshop— Check out all of Sarah’s important links— Read all about the Threads drama we mentioned here— Sarah’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

I almost didn't release this episode because I was worried it was too negative. But then I realized some of you give wayyyy too many fucks about things that don’t matter, and I can't just sit back and let that happen.So here we are — 31 things I've officially stopped caring about now that I'm 31. Some of these I learned this year. Some I've never cared about. And honestly, it was hard to narrow it down to just 31 because there are SO many things I don't give a shit about that I forgot half of them exist. If you're an overthinker, a people-pleaser, or someone who just cares a little too much about things that don't deserve your energy, I recorded this episode just for you.TOPICS & TANGENTS— Thongs (nothing is going in my ass crack, thanks)— Who unsubscribes from my email list or unfollows me— Having a personal Instagram— The opinion of anyone whose life I don't want or views I don't respe— Legal marriage (health insurance and tax benefits aside, what's the point?)— You’re gonna have to listen for the other 26!POINT OF THE STORYYou live one life. One little baby life on this floating rock. If something doesn't deserve your energy, stop giving it any.The things you stop caring about make room for the things that actually matter — and trust me, your peace is worth protecting.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Sarah Kleist’s To-Done List— Past episode: Follicular Energy, Luteal Doom, and Actually Understanding Your Cycle with Consciously CaitThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

A lot of people think to themselves "God, I wish I had a village" while simultaneously doing absolutely nothing to build one.Everybody wants the group chat that's popping off, the neighbors you can borrow eggs from, the friend group that always shows up… But if you want a village, you have to BE a villager first.So I'm breaking down what it means to be a villager, and how I try to be one in my real life. (Example: by hosting my at-home Bean Water Cafe every Tuesday morning, even though I hate coffee). We're talking reach out friends vs. reached out to friends, how to show up for people without making it weird, and why asking for help is actually the most villager move you can make.TOPICS & TANGENTS— Why only children make the best friends (it's a theory, but I stand by it)— The power of small plans: grocery store trips, gym walks, and 15-minute coffee dates— Using Partiful to make literally everything feel like an event— Why you should text people the second you think of them— Being welcoming to everyone, even if they're technically a stranger— The art of inviting yourself to thingsPOINT OF THE STORYIf you want a village, you have to be a villager. Stop waiting for community, and start building it yourself!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If you want to know what it actually looks like to build a business from $0 to $400K while being a single mom with ADHD, buying a house, surviving multiple rounds of burnout, getting gum surgery (worse than childbirth), launching a podcast, and finally reaching the point where you have everything you ever wanted…This episode is basically my entire business journey in one hour and 15 minutes.I'm taking you through every epilogue and prologue I've written since 2021. We're talking about the messy growth years, the stability years, the peace years, and now — the maintenance year.Because for the first time ever, I'm not chasing anything new. I'm not launching a million things. I'm just existing happily in the life I built, going deeper with what's already working, and finally leaving space for creativity.TOPICS & TANGENTS— 2021: A growth/survival year (international move, divorce, $30K in dental bills)— How I launched Site Series to pay off my periodontist— 2023: The year I saw 9 concerts— My “spending money is an ick” series that took over TikTok— 2024: Energy shift and quantum leaping into my best year— How I went from "I have to survive" to "I have everything I want"— Why 2026 is about doing LESS— The 6 questions I ask myself before making any purchase— My golden year goalsPOINT OF THE STORYSometimes the most transformative thing you can do is stop adding new things to your plate and start showing up fully for what you already built. Maintenance is a season too, and it deserves just as much celebration as the hustle years.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— All my Epilogues: 2021, 2022, 2023, 2024— All my Prologues: 2022, 2023, 2024, 2025— Past episode: What Even Is A Quantum Leap? with Kaitlyn KesslerThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If it's not on the Google Calendar, it doesn't exist.And yes, that includes things like rest, learning, life admin tasks, and frog-swallowing!In this episode, I’m recommending seven themed days you can add to your calendar so you can finally get your life together in 2026. We're talking trash can days (for rotting), back burner days (for all that shit you've been putting off), action days (for finally making your ideas real), and more. I'm also sharing my exact weekly schedule that keeps me from squirreling all over town and, on top of all that, my favorite tools to stay on track.TOPICS & TANGENTS— Back-burner tasks are sapping your energy— Stop letting your ideas die in your notes app— Frog Swallow Day and why Jamie's still driving around with New York plates in Arizona— My 2026 goal of going to all my doctor’s appointments (everybody clap, please!)— My weekly schedule: BTL Mondays, Bean Water Cafe Tuesdays, Client Wednesdays, Call Thursdays, and Fun Fridays— Toggle tracking every second of your whole ass life— Getting a Brick so you stop refreshing Stripe at 10 p.m.— The Siri reminders ecosystem— Why you need a to-do wish listPOINT OF THE STORYIf you don't schedule it, it won't happen. Balance doesn’t magically appear when you're less busy — it's something you actively create by protecting time for rest, growth, and the things that matter.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Feel Good Productivity by Ali Abdaal— Get 10% off Brick— Journal Ecosystem videoThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

I went to the bank the other day and saw a sign that said "jeans day," where employees pay $5 to wear denim for their eight-hour shift. My first thought was, Thank God I get to decide what I wear and what I do every single day.But just because we chose entrepreneurship doesn't mean everything is peaches and cream. Sometimes, we can feel disconnected from our business, so disconnected that we might be tempted to torch everything and start over.In this episode, I sit down with Morgan Markowski (January Capricorn, eldest daughter, nostalgic photo hoarder, and Metallica fan) to talk about the soft pivot — aka how to evolve your business without burning it to the ground.TOPICS & TANGENTS— How to Marie Kondo your services and stop doing fuck-ass things you don't want to do just because you think you're supposed to— The difference between January and December Capricorns— Why soft pivoting is intentional evolution, not overnight reinvention— Auditing your business for joy — not just money or skill— Why Sara removed copy audits from her offers (even though they sold well)— Building in public vs. transforming in public— How to know if you're being practical or just being a baby back bitch— Can I interest you in a leap of faith?POINT OF THE STORYYou don't have to burn your business to the ground to evolve. Give yourself permission to soft pivot.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤MORGAN LINKS— Follow Morgan on Instagram— Check out her website— Grab her freebie, Pivot with Purpose— Listen to her podcast, Dear Creator— Morgan’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If you've been staring at a Google Doc full of business name ideas for the past three months, going back and forth about whether it's too clever or not clever enough, too long or too short, whether the .com is available, and if your mom will like it…This episode is about to save you from yourself.Today, I sit down with Katie from 26&thensome — naming strategist, vintage ad collector, and person who turns ABCs into OMGs for a living. Yes, she literally names shit for people (so I never have to do it again, thank God!!!).TOPICS & TANGENTS— How Katie is never on social media because she's always Bricked— Why your business name doesn't need to say everything at once— Personal brand vs. business name— Why crowdsourcing name opinions guarantees mediocrity— Why Chick-fil-A is objectively a bad name but we don't question it— The church sign that was so confusing Katie couldn't even Google it— The free association naming exercise— Service names: when to go clear vs. cleverPOINT OF THE STORYYour name doesn't have to do everything. It just needs to be memorable, fit your brand, and have enough context around it (through your copy, design, and how people talk about you) to make sense.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤KATIE LINKS— Follow Katie on Instagram and Threads— Check out her website— Grab her freebie, Name Drop— Get her custom GPT, Name-O-Matic— Subscribe to her newsletter, dot. dot. dot.— Browse her naming services— Blog post: Deciding on your Naming Criteria— Katie’s walkout songs: song 1 + song 2BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— TOC #163: You make me want to rob a bank (about how I’m not a fucking sandwich)This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

If you've ever scheduled a full day of client calls during your luteal phase, this episode is for you.Or if you've ever thought "I'm so hormonal right now" while on your period (you're literally not btw!), this episode is ALSO for you.In this episode, I sit down with Cait from Consciously Cait — fertility awareness educator and cervical mucus expert — to break down the four phases of your cycle, why your luteal phase isn't actually trying to ruin your life, and how tracking your cycle is so much more than just logging when your period starts in some random, data-hungry app.TOPICS & TANGENTS— Why your period is NOT the main character of your cycle— PMDD vs. regular PMS— Why you need 200-400 extra calories in your luteal phase (and a juicy steak on day one)— Why predictive apps are lying to you— The difference between discharge and cervical mucus (my main takeaway!)— Aligning your business with your cycle: what to do in each phase— How to track your cycle when you have ADHD and forget everythingPOINT OF THE STORYWhen you actually understand what's happening in your body during each phase, you can work WITH your cycle instead of against it. And maybe, just maybe, stop planning launches during your luteal phase.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤CAIT LINKS— Follow Cait on Instagram and Threads— Check out her website— Grab her freebie, THE BIG O— Download her cycle tracking spreadsheet— Learn how to confidently chart your cycle and use FAM as birth control in Fam Formul— Cait’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Book: Period Power by Maisie Hill— Period tracking apps: Aavia, Embody, Read Your BodyThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

There's no award for "most automated workflows" or "prettiest welcome guide," but there IS a prize for actually enjoying your business. (The prize is enjoying your business!)In this episode, I sit down with Fran from The Passions Collective — client experience architect, Notion queen, and the only person who can make me actually care about conditional logic.Fran's here to tell you that your client experience should support YOU just as much as it supports your clients. We're talking about why doing MORE doesn't make your client experience better, how to figure out what platforms actually work for your brain, and why welcome guides might be the thing secretly sabotaging your process.TOPICS & TANGENTS— Availability vs. capacity: they're not the same thing— Why 40-hour work weeks are bullshit and 15-20 hours might be your sweet spot— The difference between automations that help and automations that stress you out— Why you need to ask for feedback even when you think the project was a disaster— Fran's tech stack breakdownPOINT OF THE STORYThere's no "should" in how you set things up, just what works for your brain, supports your business, and actually helps your clients. Permission granted to make it easier.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤FRAN LINKS— Follow Fran on Instagram and Threads— Check out her website— The Audit (step one to working with Fran)— The Revamp (custom project to revamp your client experience)— Client Experience Intensives (for the DIY-ers)— Check out her Dubsado and Notion templates— Fran’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.This episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Raise your hand if you've made it to 4 PM before realizing you forgot to eat. Now put your hand down and listen to this episode.Today, I sit down with Claire Rifkin, registered dietitian and breakfast burrito devotee, to talk about something we're all guilty of: skipping meals and wondering why we're so tired all the time.Claire breaks down the actual science behind feeding your ADHD brain and how to stop treating lunch like it's optional. We're talking mechanical eating, food aversions, texture issues, how to feed yourself (and your kids) without attaching morality to every single snack, and basically everything you wish someone had told you about food years ago.TOPICS & TANGENTS— What actually happens when you don't fuel your ADHD brain— Why hyper-focus kills your hunger cues (and what to do about it)— Protein, carbs, fats, and fiber, and what they actually do for you— Why you crave a sweet treat after every meal— Why your kid suddenly hates mac and cheesePOINT OF THE STORYIf you're not eating, you're literally asking your brain to work on empty, and then wondering why everything feels harder. Treat your meals like the non-negotiable appointments they are, and watch how much better you feel.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤CLAIRE LINKS— Follow Claire on Instagram and Threads— Check out her website— Check out her meal subscription, the Pretty Plates Club— Subscribe to her newsletter— Claire’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Violet Witchel’s Dense Bean Salad— Simple Beef Pasta SkilletThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Quick question: How many times are you gonna call in the thing, get the thing, and then immediately fuck it up because your nervous system is like "nope, too much, abort mission"?In this episode, I sit down with Maia Benaim — writer, mentor, expansion queen, and certified neuroscience nerd — to talk about nervous system capacity and why your goals might have hidden agendas.We're getting into the science of why you see color differently than everyone else (spiral warning), why your reticular activating system is the bouncer of your perception, and how Maia went from hoarding Korean face masks to teaching women how to expand their entire lives.TOPICS & TANGENTS— You don't attract what you want — you attract what you're ready to hold— Nervous system capacity as a vessel: why your espresso cup can't hold an ocean— Why jumping from offer to offer is your nervous system running from stability— What if your million-dollar goal is really about feeling lovable?— The power of auto-suggestions and gaslighting yourself into your dream life— Blocking blessings with "must be nice" energy and negative self-talk— How changing your beliefs overnight actually works— The words banned in Sara's house: "I'm bored" and "I can't"POINT OF THE STORYYour nervous system is running the show. When you expand your capacity to hold more — more money, more success, more stability — you stop chasing and start receiving. The version of you that has the thing you want? Start being her right the fuck now!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤MAIA LINKS— Follow Maia on Instagram and Threads— Check out her mastermind Expansion— Subscribe to her podcast Thought to Thing— Check out her website— Subscribe to her Substack— Maia’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Waitlist: Write Your SiteTIMESTAMPS00:00 Meet Maia!03:30 Rapid-Fire Squirrel Brain Questions07:41 You Don't Attract What You Want, You Attract...16:09 Is This a Pattern or Do I Actually Need to Pivot?19:22 Stop Identifying With Your Blocks26:55 Embody Who You Want to Be, Today41:18 You Have the Power to Choose Your Beliefs52:32 WE SEE COLORS DIFFERENTLY!!!57:03 Where to Find MaiaThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Me if one more person asks whether or not they should put their pricing on their site:🧍‍♀️➡️🚪➡️🌱😵(You’ll understand that emoji sequence when you listen!)Look, I get it. I know some of you are asking this genuinely. But also, I know some of you are just rage-baiting me for engagement, and honestly? It's working. I'm MAD.So let's settle this once and for all: Yes, you should absolutely include pricing on your website. I mean, if you care about pre-qualifying your leads, saving yourself time, and only working with clients who actually value what you do!TOPICS & TANGENTS— Why you’re afraid of repelling people who can't afford you— Pre-qualifying leads so you stop wasting time on inquiry emails that go nowhere— Why not including pricing makes you look like you started your business yesterday— The fuck-ass-man theory of client selection— Wedding vendors… we need to talk!— All your objections, debunked: "What if I want to raise my prices?" "What if someone copies me?" "What if the scope changes?"— How to display pricing even if you're scaredPOINT OF THE STORYPut your pricing on your website. Step into your worth, stop settling for fuck-ass clients, and let your pricing do the heavy lifting so your website can do what it’s supposed to do for you!GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— My reel of me lying face down on the grass and the inspiration behind it— Past episode: Your Energy is Sabotaging Your Money Goals with Manifestation Coach Jillian MinterTIMESTAMPS00:00 The Question That Rage Baits Me Every Single Day04:49 Primary Reason to Include Pricing: Pre-Qualifying10:21 The Fuck-Ass Man Theory of Client Selection13:13 Eliminating Pricing Debates And Making Future Clients Happy19:25 Debunking All Your Objections!26:26 Point of the StoryThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

When's the last time you logged into LinkedIn?2016? 2017?The year you stopped working at that soul-sucking job and started your business, only to never think about LinkedIn again?Yeah, me too. And, after talking to today’s guest, I think we might've been missing out!In this episode, I sit down with Nicole Marguerite Gray (yes, we say her full government name every time, and yes, there's a reason) to talk about why LinkedIn isn't just for corporate bros in suits anymore. Nicole's a digital reputation strategist who's been making people look trustworthy on the internet for years, and she's here to convince you that LinkedIn might actually be worth your time.We're discussing spring cleaning your connections, turning your profile into a sales page, posting without the cringe factor, and why you don't technically need a website if your LinkedIn is fire enough. (Yes, she said that to my face. Yes, we made up about it.)TOPICS & TANGENTS— Turning your LinkedIn profile into a sales page— The headline vs. banner strategy that actually works— What the hell to post on LinkedIn and how often— The 11-touch rule for getting noticed— Writing for LinkedIn vs. literally any other platform— Why nobody cooler than you will ever make fun of youPOINT OF THE STORYLinkedIn is the only platform where people log in ready to invest in their business. If you’re a person with a point of view, good personality, and an interest in making money, LinkedIn is for you.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤NICOLE LINKS— Follow Nicole on Instagram, Threads, and LinkedIn (obviously!)— Subscribe to her newsletter— Check out her website— LinkedIn Launch Workshop— The LinkedIn Sales Page Workshop— Nicole’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Blog post: How I Got My First-Ever Client As A Freelance Copywriter— Past episode: Everything You Need to Know About Substack— Workshop: Main Character MomentTIMESTAMPS00:00 Meet Nicole Marguerite Gray, Digital Reputation Strategist03:24 Rapid-Fire Squirrel Brain Questions10:15 Why LinkedIn Isn't Just for Corporate Bros Anymore14:03 Spring Cleaning Your LinkedIn Connections16:34 Updating Your Profile Like a Sales Page23:10 What Actually Needs to Be on Your Profile34:45 What to Remove From Your Profile40:23 What the Fuck Should I Post???56:01 Why Writing for LinkedIn Is Different01:00:17 ClosingThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Website Girl just launched a 70-page website, and you really thought she wasn't gonna make it the biggest fucking deal ever?I'm breaking down every single page on my brand new massive website (yes, all 70 of them), explaining why I decided to do this in the first place, and teaching you exactly how to DIY your own website copy.Fair warning: I'm about to yap for a while. But if you skip to the DIY section (use the timestamps!), you're gonna miss some important shit about buyer journeys, keyword strategy, and why your website probably needs more pages than you think.TOPICS & TANGENTS— Why Website Girl decided to relaunch a perfectly good website— The 70-page breakdown: core pages, shop pages, freebie pages, and all the hidden backside pages you didn't know you needed— How good websites make you money and bad websites cost you money— The praise folder that'll save your ass when you're stuck writing about yourself— The "if you give a mouse a cookie" approach to planning your website pages— Why you need to stop writing your website in orderPOINT OF THE STORYYour website is your 24/7 salesperson, your education hub, and your chance to show people how cool you actually are. Set a finish line date, do the easy stuff first, lean on what people already say about you, and get the damn thing done.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you loved about the episode, and I’ll enter you to win!Love you, mean it. 🖤BTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Substack post with links to all the website pages mentioned in this episode!— Portfolio: Food Confidence Portfolio— Portfolio: Peach Perfect Financials— Portfolio: Danielle Defayette— The Wicked Easy Template for Writing Your Website Copy— Site Series Sprint— 90 - Minute Mentorship Moment— Write Your Site— Adrienne’s new podcast launch offer: Saturday Morning Launch PlanTIMESTAMPS00:00 Intro03:22 Why Website Girl Relaunched Her Site09:43 Core Pages17:03 Blog Pages18:36 Shop Pages (Locking In For this Part!)36:08 Freebie Pages38:35 Backside, Extra, and Necessary Pages43:24 Six Steps to DIY-ing Your Website Copy01:01:15 ClosingThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription

Is it just me, or are you also tired of getting cold pitches that make you want to hurl your phone across the room?I sat down with Chelsea Riffe, podcast strategist extraordinaire and the human embodiment of "if you don't ask, the answer's always no." We're talking orbit jumping (borrowing someone else's audience), why your pitch probably sucks, and how to ask for literally anything without being half-assed about it.If you've ever slid into someone's DMs with "I'd love to help" or "Let me know what you think" and wondered why you got no response, this episode is your intervention.TOPICS & TANGENTS— How to expand your world instead of staying in your echo chamber— The anatomy of a perfect pitch— The “charm and disarm” strategy— Navy blue sheets = unacceptable living conditions— Why "I'd love to help" makes me homicidal— The worst pitches we've ever received— My dating app line that worked every single timePOINT OF THE STORYDon’t be afraid of pitching. The worst thing that can happen is hearing "no,” which is exactly what you'll get if you don't ask at all.GIVEAWAYWant a free one-on-one strategy session with me? Go to Spotify and comment on this podcast episode what you would love to pitch someone, and I’ll enter you to win!Love you, mean it. 🖤CHELSEA LINKS— Follow Chelsea on Instagram and Threads— Join her program Pitch Perfect (Code: SARABTL for $100 off in October, but if you listen to this after October and send her a good pitch on why she should honor the code, she might still accept it!)— Subscribe to her podcasts The Art of the Ask and In My Non-Expert Opinion— Check out her website— Subscribe to her Substack— Chelsea’s walkout songBTL LINKS— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.— Join the Point of the Story community on Slack.— Leave feedback or episode requests in our Suggestions Box.— To stay up to date with all things Point of the Story, follow on Instagram and Substack.— Follow me on Instagram, Threads, and Substack.— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.— Check out my website betweenthelinescopy.com.OTHER LINKS— Follow Xanthe— Follow Maia— Main Character Moment - to fix your “idk how to write about myself” problemTIMESTAMPS00:00 Meet Chelsea Riffe, Podcast Strategist & Orbit Jumping Queen03:15 Rapid-Fire Squirrel Brain Questions11:00 The Art of Orbit Jumping16:21 Chelsea's Wildest Pitch22:30 The Perfect Pitch Recipe34:24 What Makes a Fuck-Ass Pitch46:42 What Makes Us Say Yes Every Time49:27 Pitching IRL: Dates, Upgrades & Credit Card Fees54:01 ClosingThis episode was edited by Adrienne Cruz.Mentioned in this episode:For $31/mo, get FIVE personal story prompts a month for your newsletter! Sara's Swipe File: A Newsletter Storytelling Subscription